The Report Covers North America Lingerie Market Trends & Statistics and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

The Report Covers Global Lingerie Industry Report & Growth and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers the Market Size and Values in (USD) During the Forecasted Years for the Above Segments.

In 2020, the global lingerie retail market was valued at approximately 42 billion U.S. dollars and it was forecast to reach a value of 78.66 billion U.S. dollars in 2027.

The lingerie market The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a 55.5 percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to 25.5 percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, 24 percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

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Online Lingerie Market Size 2024-2028

The online lingerie market size is forecast to increase by USD 10.15 billion at a CAGR of 10.87% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. Retailers benefit from the cost savings associated with operating in the online space, allowing them to offer competitive pricing and expand their customer base. The advent of subscription services has also fueled market growth, providing consumers with convenient and frequent access to new lingerie styles. 
However, increasing competition from the unorganized sector poses a challenge to established players. To remain competitive, companies must focus on offering unique lingerie, exceptional customer service, and effective marketing strategies. As consumer preferences continue to shift towards online shopping, the market is expected to witness robust growth In the coming years.

What will be the Size of the Online Lingerie Market During the Forecast Period?

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The market experiences robust growth, driven by the increasing preference for convenience and accessibility among women, particularly millennials. This market encompasses a wide range of product types, including daily wear, sportswear, bridal wear, and men's undergarments. Designs cater to diverse tastes, with an emphasis on natural beauty, flexible fabrics, and luxurious materials such as lace, cotton, nylon, silk, and sheer fabrics. 
Embroidery and designs from renowned fashion houses and independent designers continue to influence the industry. The market's expansion is also fueled by the rise of working women seeking comfortable, yet stylish undergarments. According to the Bureau of Labor Statistics, employment of women in professional and managerial roles has been steadily increasing.
The industry's growth is further propelled by the trend towards luxury materials and the fusion of fashion and functionality.

How is this Online Lingerie Industry segmented and which is the largest segment?

The online lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Bras
  Panties
  Others


Price Range

  Economy
  Premium


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By Product Insights

The bras segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of intimate apparel, including bras, panties, shapewear, and briefs. Bras represent a significant market share due to their higher price point and replacement cycle. Consumers prioritize comfort and correct fit, leading to a willingness to invest in high-quality bras. Designers incorporate luxurious materials, such as silk, nylon, and cotton, as well as lace, embroidery, and jacquard patterns. Customization and the convenience of online shopping have fueled market growth. Additionally, the expansion of mobile technology has facilitated increased sales in this sector. The market caters to various customer segments, including women, millennials, and working women. Comfortable fabrics and flexible designs are essential for daily wear, while sportswear and bridal wear require specialized features.

The industry continues to evolve, with an emphasis on body positivity and inclusive sizing. Online distribution channels, including multi-brand stores and premium brands, have disrupted traditional physical retail outlets. Returns, discounts, and flexible fabric technologies are key considerations for consumers. Mergers, alliances, and global expansion are ongoing trends in the market.

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The Bras segment was valued at USD 4.67 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is experiencing significant growth due to the region's large population, increasing disposable income, and expanding online retail sector. China and India, as the most populous countries, are major contributors to the market's volume. Flipkart, for instance, generates substantial sales during its annual big billion-day sales, with the apparel segment, which encompasses lingerie, generating a substantial revenue. The growth of B2C e-commerce in key markets like Japan and C

The U.S. men’s underwear & women’s lingerie market is projected to expand at ~6.7% CAGR and reach ~US$ 42,696.6 Mn by the end of 2033, up from its current market size of ~US$ 23,617.8 Mn.

The South America Lingerie Market is segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Brazil, Argentina, Columbia, and the Rest of South America). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

The lingerie market size is estimated to be valued at US$ 92,871.6 million in 2024. The market is estimated to cross a valuation of US$ 1,63,207.4 million by 2034. The demand for lingerie is increasingly influenced by the broader societal movement toward inclusivity and diversity. Brands that successfully embrace and reflect these values in their marketing strategies and product lines tend to resonate more with consumers.

Attributes	Details
Lingerie Market Value for 2024	US$ 92,871.6 million
Lingerie Market Value for 2034	US$ 1,63,207.4 million
Lingerie Market Forecast CAGR for 2024 to 2034	5.80%

Historical Performance and Future Growth of the Lingerie Market

CAGR from 2019 to 2023	4.40%
CAGR from 2024 to 2034	5.80%

2019	US$ 76,727.60 million
2023	US$ 91,023.50 million

2024	US$ 92,871.6 million
2029	US$ 123,115.08 million

2029	US$ 123,115.08 million
2034	US$ 1,63,207.4 million

Category-wise Insights

Attributes	Detail
By Product Type	Briefs
Market Share in 2024	53.40%

Attributes	Detail
Top Distribution Channel	Offline
Market Share in 2024	54.80%

Country-wise Insights

Country	CAGR through 2034
United States	5.30%
Germany	4.70%
China	7.10%
India	6.40%
Australia	6.00%

The global market for intimate lingerie is estimated to be worth US$ 14,584.80 million in 2024. The market is expected to reach US$ 35,166.30 million by 2034, growing at a CAGR of 9.20% over the forecast period.

Attributes	Key Statistics
Intimate Lingerie Market Value (2024)	US$ 14,584.80 million
Anticipated Intimate Lingerie Market Size (2034)	US$ 35,166.30 million
Value-based CAGR (2024 to 2034)	9.20%

Historical Analysis of the Intimate Lingerie Market

Attributes	Key Statistics
Historical Intimate Lingerie Market Value (2023)	US$ 14,010.10 million
Intimate Lingerie Market Value (2024)	US$ 14,584.80 million
HCAGR (2019 to 2023)	7.80%

Category-wise Insights

Top Product	Market share in 2024
Briefs	55.20%

Top Distribution channel	Market share in 2024
Offline Distribution	56.40%

Country-wise Insights

Country	CAGR (2024 to 2034)
United States	8.30%
China	11.30%
India	10.10%
Australia	9.50%
Germany	7.50%

This statistic shows the retail revenue of the global lingerie market from 2008 to 2016. It is estimated that the global lingerie market will reach 82.1 billion U.S. dollars in 2016. The lingerie industry is a part of the underwear and innerwear segment of the apparel industry. Lingerie refers to undergarments designed specifically for women. Major categories of lingerie include bras, panties and shapewear. With improvements in living standards, consumers have become more demanding in terms of the quality of their clothing fabric and want clothes with new functions such as being elastic, wicking, anti-static, anti-ultraviolet, anti-bacterial or thermal insulated.

This statistic shows the projected market size of the intimate wear industry worldwide in 2023. In 2023, the market value of the global intimate wear market was approximately 194 billion U.S. dollars. The size of the U.S. intimate apparel market was forecast to be 63.9 billion U.S. dollars by 2023.

The size of the South America Lingerie Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.23% during the forecast period. The lingerie market has evolved significantly in recent years, reflecting changing consumer preferences, body positivity movements, and the increasing influence of e-commerce. This sector encompasses a diverse range of products, including bras, panties, shapewear, sleepwear, and activewear, catering to a wide variety of tastes, sizes, and lifestyles. The growing awareness of comfort and functionality has led to a demand for innovative designs that prioritize fit, support, and versatility. Sustainability has become a prominent trend in the lingerie market, with consumers increasingly seeking eco-friendly materials and ethical production practices. Brands are responding by incorporating sustainable fabrics, such as organic cotton and recycled materials, into their collections, as well as adopting transparent supply chains. This shift not only appeals to environmentally conscious consumers but also aligns with the broader movement towards sustainable fashion. Recent developments include: In July 2022, Aerie, an American Eagle Outfitters brand, has announced the release of Smoothez, a new underwear line designed exclusively for persons with disabilities of various body shapes., In March 2022, Brazilian model Lais Ribeiro debuted the new launch of Victoria's Secret spring campaign for its new lingerie under the category Love & Lemons., In January 2021, AEO Inc. stated the expansion of its Aerie" lingerie line by building 50 additional locations and the business hopes to increase the footprint of its lingerie and athletic brand Aerie, which would then have 400 storefronts total.. Key drivers for this market are: Inclination Toward Healthy Lifestyle, Strategic Expansion by Health & Fitness Clubs. Potential restraints include: Rise in Popularity of Outdoor Activities. Notable trends are: Increased Online Retail Adoption Facilitated Market Growth.

The report covers Global Erotic Lingerie Market Trends and it is Segmented by Product Type (Bras, Briefs, Bodysuits, and Other Product Types), By Distribution Channel (Online Sales Channel and Offline Sales Channel), and By Geography (North America, Europe, South America, Asia-Pacific, and Middle East and Africa). The report offers market sizes and forecasts in value (USD million) for the above segments.

In 2023, Victoria’s Secret led the lingerie market in the United States, achieving an aided brand awareness of around 63.67 percent among consumers. Adore Me followed with 20.39 percent, and Torrid and SKIMS reported 17.37 percent and 15.21 percent, respectively.

North America Online lingerie market will be USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

According to Cognitive Market Research, the global Ladies underwear market size will be USD 103658.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 41463.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 31097.5 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23841.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5182.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2073.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The Lounge Wear category is the fastest growing segment of the Ladies underwear industry

Market Dynamics of Ladies underwear Market

Key Drivers for Ladies underwear Market

Increasing Awareness of Personal Hygiene and Health to Boost Market Growth

The increasing emphasis on personal hygiene and health has significantly boosted the demand for premium-quality underwear. Women are increasingly choosing comfortable and breathable fabrics that reduce the risk of skin irritations and infections. Additionally, the rise in active lifestyles is driving the need for functional underwear equipped with features such as moisture-wicking, odor resistance, and antibacterial properties. This trend fosters market growth by encouraging innovation and premiumization in product offerings. Brands are responding to these demands by developing advanced fabric technologies and performance-driven designs, attracting health-conscious consumers. The focus on functionality, combined with health benefits, appeals to a broad demographic, from fitness enthusiasts to everyday users, thus expanding the market base and driving consistent sales growth. Moreover, the willingness of consumers to invest in higher-quality products for long-term comfort and hygiene underpins the demand for such specialized offerings, further propelling the market forward.

Changing Fashion Trends to Drive Market Growth

Underwear has evolved beyond its traditional role as a functional garment and is now embraced as a key element of fashion. There is a growing preference for stylish options, including lace details, seamless designs, and vibrant, trendy colors. Additionally, the influence of the athleisure trend has expanded into the underwear segment, with women increasingly opting for sporty yet chic designs that align with their active and dynamic lifestyles. This shift in perception positions underwear as both a fashion and lifestyle product, driving consumer interest and increasing purchase frequency. The demand for fashionable and multifunctional designs encourages brands to innovate with materials, patterns, and aesthetics, catering to diverse tastes. The fusion of style and functionality, particularly in athleisure-inspired underwear, broadens market appeal by attracting both fashion-forward consumers and those seeking versatile products. This dual-purpose appeal not only diversifies market offerings but also boosts revenue as consumers are willing to pay a premium for products that blend comfort, style, and performance.

Restraint Factor for the Ladies underwear Market

Fluctuating Raw Material Costs Will Limit Market Growth

The cost of raw materials like cotton, silk, and synthetic fibers can be volatile due to factors such as supply chain disruptions, geopolitical tensions, and climate conditions. Rising raw material costs can lead to higher production expenses, making it challenging for manufacturers to maintain affordability without compromising quality. In certain regions, cultural and religious norms may restrict the marketing and availability of lingerie, limiting the market's growth potential. In some cultures, discussing or purchasing intimate apparel openly is still considered taboo, reducing demand in conservative markets. The lack of standardized sizing in the industry lead...

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Lingerie Market Size 2024-2028

The lingerie market size is forecast to increase by USD 18 billion at a CAGR of 4.2% between 2023 and 2028.

The market is experiencing significant growth, driven by increasing consumer spending power and shifting preferences towards daily wear, sportswear, bridal wear, and natural beauty. Flexible fabrics, lace, cotton, and nylon are popular choices for lingerie due to their comfort and style. Mass customization and personalization are key market trends, as consumers seek unique and well-fitting lingerie.
The organized retail sector is expanding, offering consumers a wider range of options and better shopping experiences. However, the availability of counterfeit products poses a challenge to market growth. To stay competitive, lingerie brands must focus on product quality, innovation, and customer satisfaction.

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The market, a significant segment of the fashion industry, continues to evolve with changing consumer preferences and trends. Innerwear, also known as intimate wear or lingerie, includes daily wear, sportswear, bridal wear, and various other types of lingerie. Consumer spending power plays a crucial role in the growth of the innerwear market. With an increasing focus on comfort, style, and affordability, consumers are investing more in their innerwear collections. Daily wear lingerie, including briefs, camisoles, and t-shirts, remains a staple for most consumers. Sportswear and athleisure have gained significant traction in recent years.
Consumers are increasingly seeking functional and comfortable innerwear for their active lifestyles. Sports bra collections, in particular, have seen an increase in demand due to their supportive and stylish designs. Natural beauty and eco-consciousness are also influencing consumer choices. Innerwear made from flexible fabrics such as cotton, nylon, silk, and sheer materials are popular. Luxurious materials like lace and embroidery add a touch of elegance and sophistication to lingerie. Commercial advertisements and social media have become essential marketing tools for innerwear brands.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Lingerie specialty stores are retail businesses that exclusively focus on selling lingerie and related products. These stores offer a wide selection and enhanced visibility, making them the preferred choice for many prominent players in the market. Fast-fashion retailers, which prioritize offering the latest trends at affordable prices, also fall under this category. For manufacturers, specialty stores represent a valuable retail channel. They allocate budgets for marketing, advertising, and promotional activities to increase product and brand visibility among consumers. The market encompasses various product categories, including daily wear, sportswear, bridal wear, and natural beauty.
Additionally, flexible fabrics, lace, cotton, and nylon are popular materials used in lingerie production. Consumers' increasing spending power and the growing trend toward natural beauty have fueled the demand for lingerie made from organic and sustainable materials. The market comprises various product categories, and materials like flexible fabrics, lace, cotton, and nylon are commonly used. The market is projected to expand due to increasing consumer spending power and the trend towards natural beauty.

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The offline segment was valued at USD 60.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market, also known as the Innerwear market, has experienced significant growth in recent years, particularly in the Asia-Pacific (APAC) region. Factors such as rising disposable income, Westernization of buying habits, and changing lifestyles have driven this growth. Countries like China and Japan have become popular markets for international com

The revenue is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Bras towards the end of the forecast period. The value amounting to 0.3 billion U.S. dollars stands out significantly from the average changes, which are estimated at 0.15 billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the world and a comparison of the revenue in Indonesia. The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, the global erotic lingerie market size is USD 21541.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031. North America held the major market share for more than 40% of the global revenue with a market size of USD 8616.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031. Europe accounted for a market share of over 30% of the global revenue with a market size of USD 6462.36 million. Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4954.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. Latin America had a market share for more than 5% of the global revenue with a market size of USD 1077.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031. Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 430.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031. The Bra segment held the highest Erotic lingerie market revenue share in 2024. Market Dynamics of Erotic Lingerie market Key Drivers for Erotic Lingerie market Western cultural norms and styles significantly shape consumer preferences and boost market growth globally Western cultural norms and styles promote principles like body positivity, sexual empowerment, and forward-thinking fashion, which greatly influence customer tastes and accelerate market expansion abroad. The desire for chic and sexy lingerie is fueled by the impact of Western media, which includes TV shows, movies, and social media. These platforms expose customers worldwide to the attitudes and trends that are common in Western nations. Western celebrities' high-profile endorsements and marketing activities further intensify these trends, turning Western-inspired lingerie into a sought-after product on a global scale. Erotic underwear becomes more popular and in demand as a result of this cultural diffusion, especially in emerging nations where Western cultural products are extremely aspirational. Urbanization leads to greater exposure to global fashion trends and an increased demand for sophisticated lingerie products Urbanization increases exposure to global fashion trends and demand for sophisticated lingerie items by concentrating populations in urban regions where foreign cultural influences are more common. Fashion exhibitions, global retail chains, and media outlets that disseminate the newest trends gather in cities. Customers who want to imitate the fashions they see in Western media and international fashion hubs are encouraged to adopt a more fashion-conscious attitude by this metropolitan lifestyle. Urban dwellers may afford more lingerie because they have more access to a wider range of offline and online purchasing alternatives and often have higher discretionary earnings. Brands that cater to these urban populations see an increase in demand for their sophisticated and fashionable goods. Restraint Factor For The Erotic Lingerie Market High level of competition among established and emerging brands makes market penetration challenging and can pressure profit margins The erotic lingerie business is very competitive, making it difficult for new manufacturers to enter the market and potentially putting pressure on profit margins. High entry barriers prevent new competitors from entering the market because well-known brands with devoted followings and robust market presence control a large portion of the industry. New businesses frequently find it difficult to stand out from the competition and draw in clients, which makes them need to make large expenditures in marketing and innovation. To retain or increase their market positions, all competitors are compelled by this fierce competition to constantly improve their products and use aggressive pricing schemes. As businesses aggressively engage in product development, promotion, and competitive pricing to gain and hold market share, profit margins are being squeezed.? Impact of Covid-19 on the Erotic Lingerie Market The sensual lingerie business was greatly affected by the Covid-19 outbreak due to changes in customer behavior brought forth by social distancing measures and economic anxiety. Temporary shutdown of brick-and-mortar establishments led to an increase in in...

The global lingerie market, valued at $78.81 billion in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.2% from 2025 to 2033. This growth is driven by several key factors. Increasing disposable incomes, particularly in emerging economies, fuel higher spending on premium lingerie and intimate apparel. The rising influence of social media and fashion influencers promotes body positivity and encourages greater self-expression through lingerie choices, boosting demand for diverse styles and sizes. Furthermore, the growing online retail sector provides convenient access to a wider range of products and brands, facilitating market expansion. While challenges exist, such as economic downturns impacting consumer spending and intense competition among established and emerging brands, the overall market outlook remains positive. The market's segmentation into online and offline distribution channels showcases the evolving consumer preferences, with online channels gaining traction due to their convenience and extensive product catalogs. The market's regional distribution reflects established trends. North America and Europe, with their established markets and high per capita incomes, continue to be significant contributors. However, the Asia-Pacific region, particularly China and Japan, is expected to witness substantial growth driven by rising middle-class populations and changing consumer lifestyles. The competitive landscape is characterized by both established international players and emerging local brands, leading to innovative product offerings, strategic pricing strategies, and diversification of product lines to cater to a wider customer base. Understanding these dynamics is crucial for brands seeking to successfully navigate the competitive lingerie market and capitalize on future growth opportunities.

According to Cognitive Market Research, The Global Sexy Lingerie market estimation is USD 14.2 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2023 to 2030.

The demand for Sexy Lingerie is rising due to body positivity; lingerie companies now provide a wider variety of goods in more sizes.
Demand for briefs remains higher in the Sexy Lingerie market.
The offline category held the highest Sexy Lingerie market revenue share in 2023.
North America will continue to lead, whereas the Europe Sexy Lingerie market will experience the most robust growth until 2030.

Increasing Desire for Premium Brands to Drive Market Output

The global sexy lingerie market is driven by women's increasing desire for premium brands. Women are more likely to have a wide variety of lingerie in their wardrobe due to increased spending power and a propensity to buy lingerie as contemporary clothing.During the anticipated time, the variables above are expected to generate exceptional demand for erotic lingerie services. The middle class's aspirational rise and rising disposable money will help the sensual lingerie business grow even faster. Additionally, the growing number of significant multi-brand online retailers will fuel market value growth over the anticipated period. Further, the rise in women's desire for luxury brands contributes to the expansion of the market as a whole.

Rising Trend for Body Positivity to Propel Market Growth

Individuals are encouraged by body positivity to accept their bodies and express themselves freely. This newly discovered self-acceptance has resulted in a need for lingerie that displays originality and elegance. Customers are looking for lingerie that suits their tastes, whether for vivid patterns, bright colors, or uncommon styles. To satisfy consumers' growing desire for self-expression, brands have expanded their range of products. Due to this shift in mindset, consumers are more interested in goods that celebrate and emphasize natural body traits than those that adhere to false standards. In response, lingerie companies create goods that enhance natural curves and flatter various body types.

In March 2022: Along with expanding the selection of underwear styles in various sizes, including fringe sizes like 2XS and 2XL, and introducing possibilities in a 3XL, Victoria's Secret underwent a fairly noticeable image shift.

(Source: stylesage.co/blog/the-new-era-of-victorias-secret/)

Influence of Endorsement and Online Marketing Fuels the Market Growth

Market Dynamics of the Sexy Lingerie

Socio-Cultural Taboo to Hinder Market Growth

among some cultures, wearing or even talking about lingerie openly might cause discomfort among women because it is still regarded as a taboo or private subject. As a result, the market may not expand as quickly as it might otherwise. For instance, underwear is sometimes viewed as a sign of promiscuity and sexuality in some traditional nations. Even if they are interested in wearing it, this may make women feel humiliated or ashamed. Furthermore, some societies have rigid dress regulations that forbid women from donning provocative attire, like lingerie.

Impact of COVID-19 on the Sexy Lingerie Market

The latest coronavirus pandemic severely impacted the sensual lingerie sector. There was a decline in revenue and sales of sensuous lingerie due to lockdowns caused by the COVID-19 outbreak in several nations. Additionally, customers are less interested in seductive lingerie since they are more focused on fundamental needs. The lack of workers and raw supplies hampered the production and manufacturing processes in the fashion sector. However, deliveries made via e-commerce and the import-export of raw materials from foreign countries were restricted in the early phases of the pandemic. Introduction of The Sexy Lingerie Market

Women's underwear, light dresses, and sleepwear are all in erotic lingerie. Some of the soft, elastic, and delicate fabrics utilized are silk, lycra, satin, cotton, and chiffon. Many styles include body stockings, hosiery, corsets, and bustiers. It has been noted that women want to have a variety of seductive lingerie in their wardrobe due to increased purchasing power and a desire to obtain lingerie as trendy clothing. The market is expanding due to the rising demand for sexy lingerie from online stores and i...