The Report Covers North America Lingerie Market Trends & Statistics and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

United States Lingerie Market was valued at USD 23.20 billion in 2024 and is anticipated to grow USD 34.64 billion by 2030 with a CAGR of 6.97%.

The size of the North America Lingerie Market was valued at USD 13.94 Million in 2023 and is projected to reach USD 18.71 Million by 2032, with an expected CAGR of 4.29% during the forecast period. The North America lingerie market is a significant sector within the apparel industry, driven by evolving consumer preferences for style, comfort, and body positivity. This market includes a wide range of undergarments such as bras, panties, shapewear, and loungewear, designed to cater to diverse body types and style preferences. Increased awareness around self-care and personal comfort has led consumers to prioritize high-quality fabrics, inclusive sizing, and functional designs, driving demand for both basic and luxury lingerie. Brands are innovating with fabrics like sustainable cotton, lace, and microfiber, focusing on softness, breathability, and support. Consumer expectations for inclusivity have reshaped the lingerie market, with many brands expanding their size ranges and embracing diverse marketing. E-commerce has amplified market growth, enabling consumers to access a broader range of products and promoting personalized shopping experiences. Major players, such as Victoria's Secret, ThirdLove, and Savage X Fenty, are also heavily influenced by social media trends, which allow brands to build strong online communities and receive instant consumer feedback. As consumer emphasis on comfort, diversity, and sustainability continues to grow, the North American lingerie market is expected to expand, balancing both fashion-forward and practical designs. Recent developments include: March 2024: ThirdLove partnered with Neiman Marcus to expand its reach and gain access to luxury shoppers through the department store across America., March 2024: DOUBL, a Canadian company specializing in made-to-measure bras fueled by AI technology, introduced the first AI-fitted bra. DOUBL developed the first made-to-measure bra that can be fitted and ordered from the comfort of a consumer’s home. Using advanced smartphone technology to capture body measurements directly from an app on the phone, the app creates a 3D body rendering without taking or storing photos or videos, ensuring the customer's privacy. DOUBL, then fits and adjusts the bra pattern to the measurement points, taking note of the customer’s breasts, shoulders, and back., January 2024: Victoria's Secret & Co. and Google Cloud announced a strategic, multi-year partnership. Victoria's Secret & Co. leverages Google Cloud's AI and generative AI technologies to create more personalized and inclusive online shopping experiences for its global customers. Through this partnership, VS&Co would also leverage Google Cloud's AI technologies to improve customer and associate experiences and drive operational efficiencies within the business.. Key drivers for this market are: Influence of Endorsements and Aggressive Marketing, Inclination Toward Healthy Lifestyle and Athleisure. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Influence of Endorsements and Aggressive Marketing.

The Lingerie Stores industry comprises retailers that predominantly sell lingerie, with large-format stores also selling related clothing such as shapewear, nightwear and swimwear. As the economy recovers from the pandemic, consumers have more disposable income to spend on high-end lingerie, enhancing lingerie product sales. Many industry operators have tried to tap into new markets in recent years, expanding the consumer pool. A surge in demand for personalized services, such as precise bra fittings and custom adjustments, has enhanced the shopping experience, attracting a wider clientele and creating competitive advantages over larger chain stores. This shift towards personalization and diversity in product offerings reflects the industry's adaptability to the modern consumer's expectations. Over the years to 2024, revenue is estimated to have dropped at a CAGR of 2.8% to $6.2 billion by the end of 2024, including a growth of 2.3% in 2024. Wage expenses have increased as businesses focus on recruiting and retaining knowledgeable staff improving consumer interaction in specialty stores. Meanwhile, sourcing practices and global manufacturing dynamics have forced retailers to navigate a challenging landscape, impacting purchasing costs. The rise in wages and fluctuating manufacturing expenses have prompted lingerie businesses to innovate in design and materials to keep higher profitability. Investment in e-commerce has emerged as a vital strategy, providing an alternative revenue stream and helping companies to keep pace with shifting consumer shopping habits. Looking ahead, the anticipated growth for the lingerie market seems promising with the entry of new niche players. These newcomers will emphasize diversity and inclusivity, tapping into expanding segments such as plus-size and younger demographics. Celebrity brands and collaborations will likely gain prominence, leveraging public figures' influence to boost sales and visibility. Companies aim to foster loyalty across various age and size categories by embracing diverse representation and innovative offerings. However, external competitive pressures from discount retailers and fast-fashion brands will remain challenging. Businesses must focus on differentiation, using unique product lines and sustainable practices to capture consumers' attention, seeking quality and responsible production. Industry revenue is estimated to grow at a CAGR of 1.3% to $6.6 billion by 2029.

• The global industry was valued at US$ 40.4 B n in 2022
• It is estimated to grow at a CAGR of 6.5% from 2023 to 2031 and reach US$ 71.1 B n by the end of 2031

Market Introduction

Regional Outlook of Global Lingerie Industry

Global Lingerie Market Snapshot

In 2020, the global lingerie retail market was valued at approximately ** billion U.S. dollars and it was forecast to reach a value of ***** billion U.S. dollars in 2027. The lingerie market The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a **** percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to **** percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, ** percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

The Lingerie Market Report is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Price Range (Mass and Premium), Material (Cotton, Silk and Satin, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

In US Lingerie Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

Lingerie Market size is expected to be worth around USD 77.4 Billion by 2033, from USD 39.0 Billion in 2023, growing at a CAGR of 7.1%.

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Online Lingerie Market Size 2024-2028

The online lingerie market size is forecast to increase by USD 10.15 billion, at a CAGR of 10.87% between 2023 and 2028.

The market exhibits a dynamic business landscape, marked by continuous evolution and growth. Retailers increasingly recognize the cost benefits of operating in the digital space, enabling them to reach a wider customer base and offer greater convenience. This shift is further fueled by the emergence of subscription services, which provide customers with regular deliveries of lingerie, enhancing their shopping experience. Competition in the market is intensifying, with both organized and unorganized players vying for market share. The unorganized sector, comprising individual sellers and small businesses, poses a significant challenge due to their ability to offer competitive pricing and niche product offerings.
However, organized players, with their economies of scale and brand recognition, continue to hold a strong presence. Market trends indicate a growing preference for personalized shopping experiences, with consumers seeking customized lingerie options based on their unique body types and preferences. Additionally, the increasing popularity of social media influencers and bloggers in the fashion industry is driving demand for innovative and trendy lingerie designs. Moreover, technological advancements, such as virtual fitting rooms and augmented reality try-on features, are transforming the online lingerie shopping experience, making it more interactive and engaging for customers. These trends underscore the importance of staying abreast of market developments and adapting to evolving consumer preferences to maintain a competitive edge.
The number of online lingerie shoppers in the US has grown by 23.3% over the past three years, while the market share of unorganized players has increased by 15.2% during the same period. This data highlights the intensifying competition in the market and the need for organized players to innovate and differentiate themselves to retain market share.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
The market is expected to grow significantly in Second Largest Region as well over the forecast period.
By the Product, the Bras sub-segment was valued at USD 4.67 billion in 2022
By the Price Range, the Economy sub-segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 0 billion
Future Opportunities: USD USD 0 billion 
CAGR : 10.87%
APAC: Largest market in 2022

What will be the Size of the Online Lingerie Market during the forecast period?

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The market is a significant and continuously evolving sector within the retail industry. According to recent data, the market has experienced a notable increase in sales, with a reported 15% growth year-over-year. This expansion is driven by various factors, including the rising trend of e-commerce and the increasing demand for convenience and personalized shopping experiences. Moreover, future industry projections indicate a continued growth trajectory, with a reported 12% increase in sales anticipated over the next five years. This growth is attributed to several factors, including the increasing popularity of subscription services, the growing acceptance of body positivity, and the ongoing advancements in technology that enhance the online shopping experience.
In just one year, sales have grown by 15%, and over the next five years, they are expected to increase by an additional 12%. This growth is a testament to the market's resilience and adaptability, as well as its ability to meet the evolving needs and preferences of consumers. Elastic recovery rate is a crucial aspect of online lingerie sales, as it directly impacts the customer experience and the overall quality of the product. For instance, elastic tensile strength is a significant factor in determining the longevity and comfort of lingerie items.
Additionally, UV resistance rating and colorfastness testing are essential considerations for customers seeking high-quality and long-lasting lingerie. Fabric moisture wicking and wear comfort assessment are other essential factors that influence consumer purchasing decisions. The circular knitting method and thermal bonding fabric are popular techniques used to enhance fabric breathability and moisture absorption, respectively. These features contribute to the overall comfort and appeal of online lingerie offerings. In terms of production methods, spandex fiber blending and warp knitting processes are widely used in the market. These techniques enable the creation of seamless, comfortable, and high-quality garments. Furthermore, the use of biodegradable textile fibers and gusset panel integration reflects

The U.S. Lingerie Market size was valued at USD 23.07 billion in 2023 and is projected to reach USD 37.29 billion by 2032, exhibiting a CAGR of 7.1 % during the forecasts period. Lingerie is a category of women's clothing that includes undergarments, sleepwear and lightweight robes. It is commonly made of lightweight, smooth and stretchy fabrics such as silk, satin, Lycra, charmeuse, chiffon or Lace. Growth in disposable income of people and desire for better life-styles is expected to increase the demand of premium or luxury lingerie products. Further, consumers are demanding lingerie which not only fit properly but are also cozy, stylish as well as unique enough to flaunt their individuality and compliment their different body shapes. Lingerie made with natural materials like cotton is gaining popularity among women due to its breathability, and sustainability. Recent developments include: In July 2023, the popular first mover key company in inclusive sizing acquired Cuup, the U.S. based digitally native industry disruptive intimate brand, known for its size-inclusive products. The Cupp has been promoting their products as inclusive while also offering products associated with the underserved large bra cup market. , One of the key participants in U.S. lingerie market, Wacoal America, Inc. introducedrevolutionary Shape Revelation Collection. The company claimed that the collection is specifically designed to address the specific needs of three diverse breast shapes and two different types of body shapes. .

The South America Lingerie Market is segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Brazil, Argentina, Columbia, and the Rest of South America). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

The revenue is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Bras towards the end of the forecast period. The value amounting to *** billion U.S. dollars stands out significantly from the average changes, which are estimated at **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the world and a comparison of the revenue in Indonesia.The Statista Market Insights cover a broad range of additional markets.

This statistic shows the retail revenue of the global lingerie market from 2008 to 2016. It is estimated that the global lingerie market will reach **** billion U.S. dollars in 2016. The lingerie industry is a part of the underwear and innerwear segment of the apparel industry. Lingerie refers to undergarments designed specifically for women. Major categories of lingerie include bras, panties and shapewear. With improvements in living standards, consumers have become more demanding in terms of the quality of their clothing fabric and want clothes with new functions such as being elastic, wicking, anti-static, anti-ultraviolet, anti-bacterial or thermal insulated.

The size of the South America Lingerie Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.23% during the forecast period. The lingerie market has evolved significantly in recent years, reflecting changing consumer preferences, body positivity movements, and the increasing influence of e-commerce. This sector encompasses a diverse range of products, including bras, panties, shapewear, sleepwear, and activewear, catering to a wide variety of tastes, sizes, and lifestyles. The growing awareness of comfort and functionality has led to a demand for innovative designs that prioritize fit, support, and versatility. Sustainability has become a prominent trend in the lingerie market, with consumers increasingly seeking eco-friendly materials and ethical production practices. Brands are responding by incorporating sustainable fabrics, such as organic cotton and recycled materials, into their collections, as well as adopting transparent supply chains. This shift not only appeals to environmentally conscious consumers but also aligns with the broader movement towards sustainable fashion. Recent developments include: In July 2022, Aerie, an American Eagle Outfitters brand, has announced the release of Smoothez, a new underwear line designed exclusively for persons with disabilities of various body shapes., In March 2022, Brazilian model Lais Ribeiro debuted the new launch of Victoria's Secret spring campaign for its new lingerie under the category Love & Lemons., In January 2021, AEO Inc. stated the expansion of its Aerie" lingerie line by building 50 additional locations and the business hopes to increase the footprint of its lingerie and athletic brand Aerie, which would then have 400 storefronts total.. Key drivers for this market are: Inclination Toward Healthy Lifestyle, Strategic Expansion by Health & Fitness Clubs. Potential restraints include: Rise in Popularity of Outdoor Activities. Notable trends are: Increased Online Retail Adoption Facilitated Market Growth.

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 33% of the global revenue due to several variables. The sexy lingerie market is booming in North America thanks to several factors, including a diversified consumer base, a vibrant fashion and entertainment scene, and well-known brands.

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Lingerie Market Size 2024-2028

The lingerie market size is forecast to increase by USD 18 billion, at a CAGR of 4.2% between 2023 and 2028.

The market is characterized by the rising trend of mass customization and personalization, catering to the unique preferences of consumers. This shift is driven by the growing organized retail sector, which allows for a wider range of options and improved shopping experiences and by increasing consumer spending power and shifting preferences towards daily wear, sportswear, bridal wear, and natural beauty. Flexible fabrics, lace, cotton, and nylon are popular choices for lingerie due to their comfort and style. However, the market faces challenges from the availability of counterfeit products, which undermines brand reputation and consumer trust. Companies must navigate this issue by implementing robust anti-counterfeiting measures and focusing on product authenticity. To capitalize on market opportunities, businesses should leverage technology to offer personalized solutions and strengthen their supply chain to ensure product quality and timely delivery.
Additionally, strategic partnerships and collaborations can help brands expand their reach and enhance their offerings. Overall, the market presents both challenges and opportunities for growth, requiring companies to stay agile and responsive to evolving consumer demands and market trends.

What will be the Size of the Lingerie Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, with various sectors experiencing dynamic shifts. Sports bras, once relegated to athletic pursuits, have expanded into everyday wear, driven by consumer demand for comfort and support. Lace lingerie, with its timeless allure, remains a staple, while wireless bras offer an alternative for those seeking a more unencumbered feel. Price point strategies vary, catering to diverse customer segments, with seasonal trends influencing sales. Fashion shows and social media marketing fuel innovation, as designers explore new design aesthetics, from size inclusivity to suspender belts. E-commerce platforms and seamless bras streamline shopping experiences, while sustainable initiatives and ethical sourcing gain traction.

Pattern cutting, fabric technology, and dyeing techniques continue to advance, driving innovation in satin lingerie, control top pantyhose, and other intimate apparel categories. Retail channels adapt to consumer preferences, with convertible bras, t-shirt bras, and lingerie sets gaining popularity. Supply chain management and sewing techniques ensure quality control, as brands strive to maintain customer loyalty through marketing campaigns and influencer collaborations. The market's continuous unfolding reflects the evolving needs and desires of consumers, with underwire bras, high-waisted briefs, and other traditional styles coexisting alongside emerging trends.

How is this Lingerie Industry segmented?

The lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Bras
  Knickers/Panties
  Shapewear
  Lingerie Sets
  Sleepwear/Nightwear
  Hosiery


Price Range

  Mass Market/Economy
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various product categories, including sports bras, lace lingerie, wireless bras, and more. Price point strategies play a crucial role in catering to diverse customer segments. Seasonal trends and fashion shows influence design aesthetics, with fit and comfort being paramount for strapless and underwire bras. E-commerce platforms have transformed retail channels, allowing seamless shopping experiences for consumers. Sustainability initiatives, from fabric technology and dyeing techniques to ethical sourcing and supply chain management, are increasingly important. Pattern cutting, sewing techniques, and product development continue to evolve, with an emphasis on size inclusivity and innovative designs. Marketing campaigns, influencer collaborations, and brand loyalty drive consumer engagement.

Specialty stores, such as Jockey International Inc. And Victoria's Secret Stores and Co., offer greater product visibility and cate

North America Lingerie Market size was valued at USD 18.00 Billion in 2024 and is expected to reach USD 34.00 Billion by 2032, growing at a CAGR of 8.2% from 2026 to 2032.

North America Lingerie Market: Definition/ Overview

Lingerie refers to women’s undergarments or sleepwear, typically made from delicate fabrics like lace, silk, satin, or cotton. It is designed to provide comfort, support, and style while often serving as a form of intimate apparel. Lingerie is worn for various purposes, including everyday wear, special occasions, or as part of personal expression. It is widely used in fashion and personal care, enhancing both function and sensuality. In addition to practical use, lingerie often plays a role in boosting confidence and self-expression, with a variety of styles such as bras, panties, corsets, and camisoles tailored to different preferences and needs.

North America Online lingerie market will be USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

The report covers Global Erotic Lingerie Market Trends and it is Segmented by Product Type (Bras, Briefs, Bodysuits, and Other Product Types), By Distribution Channel (Online Sales Channel and Offline Sales Channel), and By Geography (North America, Europe, South America, Asia-Pacific, and Middle East and Africa). The report offers market sizes and forecasts in value (USD million) for the above segments.