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US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair dryers a

This statistic shows the value of the luxury hair care market in the United States in 2015 and 2016. In the U.S., luxury hair care was valued at approximately ***** million U.S. dollars in 2016.

Global Luxury Hair Care Market size valued at US$ 29.17 Billion in 2023, set to reach US$ 49.29 Billion by 2032 at a CAGR of about 6% from 2024 to 2032.

The Luxury Hair Care Market Report is Segmented by Product Type (Shampoos, Conditioners, Hair Oils, Hair Styling Products, Others), End User (Women, Men, Unisex), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The Luxury Hair Care Market size was valued at USD 18.20 USD Billion in 2023 and is projected to reach USD 28.75 USD Billion by 2032, exhibiting a CAGR of 6.75 % during the forecast period. Recent developments include: December 2023: Straand, a Melbourne-based hair care brand, raised 4 million Australian dollars (USD 2.62 million) in a seed round backed by Unilever Ventures., November 2023: Kérastase, a L’Oréal brand, launched the Blond Absolu Collection to address the hydration requirements of blonde hair. This product range features a serum with the highest concentration of hyaluronic acid ever incorporated into a haircare product. This serum signifies Kérastase's introductory scalp-specific product intended explicitly for blondes, targeting hair health at the root., September 2023: Melanin Haircare, an award-winning brand, expanded itself in Canada with luxury retailer Sephora, continuing its global expansion. The brand’s complete signature line was officially launched at Sephora Canada with the aim of offering high-quality, natural formulations to Canadian consumers., January 2022: Guerlain, a perfume, cosmetic, and skincare brand, entered the hair care segment with its flagship line, Abeille Royale. The product is oil-in-serum, composed of 97% natural ingredients and can be applied to both the lengths and the scalp., February 2021: New Zealand-born Monday Haircare, making luxury beauty formulas at an affordable price point, signed a USD 40 million deal with U.S. Target. As Target has a huge customer base made up of Millennials and Gen Z, the Monday Haircare is all set to have a strong foothold in the U.S. market.. Key drivers for this market are: Increased Spending and Emphasis on Self-Pampering and Personal Grooming to Boost Market Growth. Potential restraints include: High Prices of Luxury Hair Products are Restraining Market Growth. Notable trends are: Personalization and Natural & Organic Formulations are Outperforming Mass Hair Care Products.

Discover the booming luxury hair care market! Explore a $15 billion industry with a projected 6% CAGR, driven by premium products, online sales, and key regional trends. Learn about leading brands and future growth opportunities in this detailed market analysis.

The global premium hair care market size is projected to grow from USD 117.91 billion in 2025 to USD 232.38 billion by 2033, exhibiting a CAGR of 8.85%.
Report Scope:

The customized hair care market is set to flourish with a CAGR of 10.0% from 2024 to 2034. The market is put forth to hold a value of US$ 4.01 billion in 2024, while it is anticipated to reach a valuation of US$ 10.40 billion by 2034.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

Category-wise Insights

Country-wise Insights

The global Luxury Hair Care Market size is anticipated to grow significantly, reaching USD 55.9 billion by 2034, up from USD 30.92 billion. This growth represents a CAGR of over 6.1%. Key companies in the industry include L'Oréal, Estée Lauder, Procter & Gamble, Unilever, Johnson & Johnson, Shiseido, Coty, Revlon, Henkel, P&G.

The Latin America Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarket/ Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Retail Stores, Other Distribution Channels), and Country (Brazil, Mexico, Argentina, and more.)

The Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa).

Explore the dynamic Luxury Hair Care market analysis. Discover market size, CAGR XX%, key drivers, segments (Shampoos, Conditioners, Oils), leading companies, and regional growth forecasts (2025-2033).

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Hair Styling Products Market Size 2024-2028

The hair styling products market size is forecast to increase by USD 5.36 billion at a CAGR of 5.39% between 2023 and 2028. The market is witnessing significant growth due to various trends and factors. Innovation and portfolio extension are key drivers, leading to product premiumization and the introduction of advanced hair care solutions, such as hair rejuvenation serums and hair colourant products. The increasing demand for natural and organic hair care products, fueled by consumer preferences for skin care and overall wellness, is another major trend.

However, the market also faces challenges, including the availability of counterfeit products and the growing competition from other personal care categories, such as skincare, makeup, fragrance, and even gym memberships. Men's hair care is also gaining traction, with a focus on desired hair aesthetics and advanced dermatology solutions. The annual expenditure on hair-related products is expected to continue rising, making the market an attractive investment opportunity for manufacturers and suppliers. Consumers are increasingly seeking natural curls and healthy hair, leading to the popularity of hair serums and other hair care innovations.

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The market is witnessing a significant shift towards natural and plant-based ingredients. Consumers are increasingly seeking out hair styling products with bulldog skincare-inspired natural hero ingredients such as argan oil, shea butter, and Mediterranean sea salt. These ingredients offer various benefits, including adding volume and thickness to thin hair, enhancing natural curls, and providing frizz control. Hair Product offerings in the market include pomades, creams, sprays, gels, hair oils, hair styling clips, powders, collagen mousse, and hair serums. The trend towards premiumization is evident in the market, with an increasing number of consumers opting for high-end hair styling products. Sulfate-free shampoos and anti-frizz conditioners are popular choices for those with frizzy hair.

Moreover, the market also caters to gym-goers with dry shampoo and hair crème. E-commerce platforms have made it easier for consumers to access these products, with many offering vegan certification and post-consumer recycled, plant-based plastic packaging. The use of natural ingredients and sustainable packaging is a key trend in the market.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  HCGP
  Hair styling spray
  Dry shampoo


Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany


  North America

    US


  APAC

    China
    Japan


  South America

    Brazil


  Middle East and Africa

By Type Insights

The HCGP segment is estimated to witness significant growth during the forecast period. The market encompasses hair cream, gel, pomade, paste, and heat protectants. This segment is projected to expand significantly during the forecast period, driven by heightened consumer interest in new hairstyles and the increasing demand for hair styling and grooming products among men. Consumers globally are becoming more knowledgeable about the advantages of these hair styling products. For example, hair creams not only help style and manage hair but also keep it healthy, protect from UV rays and pollution, and add shine. Additionally, they can strengthen hair, keep it intact, and reduce hair fall. Natural ingredients, such as essential oils and Murumuru butter, are gaining popularity in these products.

Brands like Oribe Hair Products offer rough-luxe texture and volume with their creams. Heat protectant mists, like Heat Cheat, are another essential product, shielding hair from damage caused by heat styling tools.

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The HCGP segment was valued at USD 7.53 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is experiencing significant growth due to the region's strong consumer interest in new hairstyles and hair colors. Western Europe, known for its fashion-forward trends, is a major hub for luxury hair care brands. Despite a saturated market, the demand for hair styling products continues to rise, driven by innovative product offerings and celebrity endorsements. Europe is also home to a thriving spa ind

Luxury Haircare Market Outlook

According to our latest research, the global luxury haircare market size reached USD 26.1 billion in 2024, reflecting robust momentum driven by rising consumer demand for premium personal care products. The market is expected to expand at a CAGR of 7.3% from 2025 to 2033, reaching an estimated USD 49.1 billion by the end of the forecast period. This growth is primarily fueled by increasing disposable incomes, heightened awareness about hair health, and the burgeoning influence of social media and celebrity endorsements within the beauty industry. As per our most recent research, the luxury haircare sector continues to outpace the broader haircare market, benefiting from an ongoing shift toward high-quality, ingredient-focused, and personalized haircare solutions.

One of the most significant growth factors in the luxury haircare market is the evolving consumer preference for premium and specialized products. Modern consumers are increasingly discerning, seeking haircare products that not only address specific hair concerns such as damage repair, color protection, and hydration, but also offer unique sensory experiences and visible results. The willingness to invest in high-end haircare is further amplified by the rising trend of self-care and wellness, particularly among millennials and Gen Z. These consumers prioritize holistic beauty routines, driving demand for luxury haircare infused with natural ingredients, advanced formulations, and ethical sourcing. Brands that emphasize transparency, sustainability, and efficacy are gaining significant traction, as customers become more informed and selective about the products they use.

Another crucial driver is the proliferation of digital platforms and the omnipresence of beauty influencers, which have dramatically reshaped the marketing landscape for luxury haircare. Social media channels like Instagram, TikTok, and YouTube serve as powerful vehicles for product discovery, education, and peer recommendations. Celebrity endorsements and influencer partnerships have elevated the aspirational value of luxury haircare brands, making premium products more accessible and desirable to a global audience. This digital transformation has also enabled brands to offer personalized experiences through direct-to-consumer channels, virtual consultations, and AI-powered product recommendations, further enhancing customer engagement and loyalty. As a result, luxury haircare brands are investing heavily in digital marketing strategies and e-commerce capabilities to capture a larger share of the market and foster deeper connections with their target audience.

Furthermore, the expansion of luxury haircare into emerging markets is a key factor contributing to the sector’s growth. Countries in Asia Pacific, Latin America, and the Middle East are witnessing a surge in demand for high-quality beauty products, buoyed by urbanization, rising middle-class incomes, and increased exposure to global beauty trends. Multinational brands are strategically expanding their presence in these regions by launching region-specific products, collaborating with local influencers, and establishing flagship stores in major cities. This regional diversification not only helps brands mitigate risks associated with economic fluctuations in mature markets but also unlocks new avenues for growth. The focus on innovation, coupled with tailored marketing and distribution strategies, is expected to sustain the upward trajectory of the global luxury haircare market in the coming years.

Regionally, Europe continues to dominate the luxury haircare market, accounting for the largest share in 2024, followed closely by North America and the rapidly growing Asia Pacific region. Europe’s leadership is attributed to its long-standing tradition of premium beauty, a strong network of luxury salons, and high consumer spending on personal care. North America benefits from a robust retail infrastructure and a high degree of brand loyalty, while Asia Pacific’s growth is driven by urbanization, rising disposable incomes, and an increasing appetite for Western beauty trends. Latin America and the Middle East & Africa, though smaller in size, are emerging as promising markets due to evolving beauty standards and increasing awareness about hair health. The regional landscape is expected to become more competitive as brands intensify their efforts to capture new consumers and adapt to local preferences.

Product Type Analysis</h2&

US Premium Beauty Personal Care Market size is valued at around USD 49.25 billion in 2025 and is projected to reach USD 56.47 billion by 2032 at 1.97% CAGR during 2026-32.

The Hair Care Products Market is Segmented Into Product Type (Shampoo, Conditioners, and More), Category (Mass and Premium), Ingredient Type (Natural/Organic and Conventional/Synthetic), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

North America held the major market of more than 38% of the global revenue with market size of USD 8.17 billion in 2023 and will grow at CAGR of 5.0% from 2023 to 2030

According to Cognitive Market Research, The global luxury haircare products market size is USD 21.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 6.50% from 2023 to 2030.

The demand for luxury haircare products is rising due to the numerous strategies adopted by key participants.
Demand for shampoos remains higher in the luxury haircare products market.
The specialty stores category held the highest luxury haircare products market revenue share in 2023.
North American luxury haircare products will continue to lead, whereas the Asia Pacific luxury haircare products market will experience the most substantial growth until 2030.

Rising Disposable Incomes and Changing Consumer Preferences Towards High-Quality Haircare Products to Provide Viable Market Output

As incomes rise, consumers have more disposable income to spend on luxury haircare products that offer superior quality and performance. They are willing to pay a premium price for products that are perceived to be of higher quality and provide better results. Moreover, consumers are becoming more discerning when it comes to their haircare products and are looking for products that can address their specific needs and concerns. This has led to a shift towards premium haircare products that offer targeted solutions, such as products for dry or damaged hair.

For instance, in 2020, Kao Corporation launched a new luxury haircare brand called SOFINA iP. The brand offers a range of premium haircare products that target consumers who are looking for high-quality, innovative haircare solutions.

(Source:www.cosmetics-technology.com/features/top-ten-cosmetics-companies-in-the-world/)

Increasing Popularity of E-Commerce to Propel Market Growth

The growth of e-commerce has made it easier for consumers to access a wider range of luxury haircare products and has enabled brands to reach a global audience. Online marketplaces and the websites of luxury haircare brands have become popular channels for consumers to purchase products, particularly during the pandemic.

For instance, in 2019, Henkel AG & Co. KGaA launched a new luxury haircare brand called Authentic Beauty Concept. The brand focuses on natural ingredients and sustainable packaging and targets consumers who are looking for premium, eco-friendly haircare products.

(Source:www.henkel.com/brands-and-businesses/authentic-beauty-concept-953976)

Market Dynamics of Luxury Haircare Products

High Price Point, Economic Uncertainty, and Intense Competition to Certain Ingredients to Restrict Market Growth

The luxury haircare products market is facing several restraints that are impacting its growth. The high price point of luxury haircare products can limit their appeal to price-sensitive consumers. Consumers may prefer to purchase more affordable mass-market haircare products instead of luxury haircare products. The economic uncertainty and a volatile global economy can impact consumer spending on luxury haircare products. In times of economic uncertainty, consumers may prioritise spending on essential products and cut back on non-essential products such as luxury haircare products. Moreover, the luxury haircare products market is highly competitive, with a large number of players vying for market share. This can make it difficult for new entrants to establish themselves in the market and can also lead to increased marketing and promotional costs for existing players.

Impact of COVID–19 on the Luxury Haircare Products Market

The COVID-19 pandemic has had a significant impact on the luxury haircare products market. The closure of salons and reduced social interactions during lockdowns led to a decline in demand for luxury haircare products, particularly in the first half of 2020. Consumers became more cautious with their spending and focused more on essential products. However, the market started to recover in the second half of 2020 as consumers began to shift their focus towards self-care and indulgence, with the use of luxury haircare products becoming a way to pamper themselves at home. The trend of home haircare treatments and DIY haircare routines also gained momentum during the pandemic, leading to an increase in demand for luxury haircare products. The pandemic also led to a shift in consumer preferences towards natural and sustainable products. Consumers became more conscious about the ingredients used in their haircare prod...

Explore the booming High-end Hair Styling Products market with projected growth to $27 billion by 2033, driven by premium formulations, online sales, and evolving beauty trends. Discover key drivers, restraints, and regional insights for this dynamic industry.