The North America Men s Grooming Products Market is segmented by Product Type (Shaving Products and Razors and blades); by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography.

The U.S. men’s grooming products market is expected to surge USD 97.39 billion by 2032, exhibiting a CAGR of 7.9% during the forecast period.

The global men's grooming product market is predicted to expand at an accelerated CAGR of 8.2% from 2023 to 2033. By 2033, men's grooming product sales are projected to be valued at US$ 12,796.30 million. The market is estimated to be valued at US$ 5,805.20 million in 2023.

Attributes	Details
Market Value for 2023	US$ 5,805.20 million
Market Value for 2033	US$ 12,796.30 million
Market CAGR from 2023 to 2033	8.2%

Category-wise Insights

Top Product	Shave Care
Market Share in 2023	41.6%

Top Price Range	Mid
Market Share in 2023	51.5%

Region/Country-wise Analysis

Countries	CAGR (2023 to 2033)
Japan	12.3%
China	9.4%
India	8.8%

Countries	CAGR (2023 to 2033)
Canada	8.8%
United States	6.2%

Countries	CAGR (2023 to 2033)
Spain	7.7%
Italy	5.6%
France	4.6%
United Kingdom	3.9%
Germany	3.6%

The U.S. Men’s Grooming Products Market size was valued at USD 50.35 billion in 2023 and is projected to reach USD 87.98 billion by 2032, exhibiting a CAGR of 8.3 % during the forecasts period. The U. S. Men’s Grooming Products market encompasses offerings that focus on the personal care needs of men and include skincare, hair care, shaving products, and perfumes. These are products used to beautify the body, wash and shave, and inculcate good standards of cleanliness. Some of the mentioned uses include face and body cleansing, applying hair products, trimming beard, and other personal grooming use. Recent trends include an expansion in the use of natural and organic components, the dominance of multilateral solutions, also such as combined shampoo and conditioner, and the launch of products of the subscription type. Market growth has been experienced because of the social culture and the changes that have taken place in this regard, the focus on grooming in men, and the impact of social networks and famous personalities. Recent developments include: In June 2023, Procter & Gamble's Old Spice brand launched its captivating "Smelf-Confidence" campaign through two ad spots inspired by musical theater during the Super Bowl LVII celebrations. The ads featured the debut of Swaggy Spice, the brand's very first Old Spice mascot, who made his first appearance during the opening night of Super Bowl LVII..

According to Cognitive Market Research, the global Mens grooming market size is USD 202512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.10% from 2024 to 2031.

North America Mens grooming market held 40% of the global revenue with a market size of USD 81004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Europe Mens grooming market accounted for a share of over 30% of the global market size of USD 60753.66 million.
Asia Pacific Mens grooming market held 23% of the global revenue with a market size of USD 46577.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.1% from 2024 to 2031.
Latin America Mens grooming market held 5% of the global revenue with a market size of USD 10125.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.
Middle East and Africa Mens grooming market held 2% of the global revenue with a market size of USD 4050.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.

Key Dynamics of

Mens Grooming Market

Key Drivers of

Mens Grooming Market

Transforming views on male self-care and identity: The contemporary male consumer is progressively adopting personal grooming as an integral aspect of a healthy lifestyle and self-expression. Increased awareness regarding appearance, skincare, and hygiene has redefined masculinity, driving demand in this category.

Impact of social media and celebrity endorsements: Digital platforms and the culture of influencers have rendered grooming trends more accessible. Endorsements from male celebrities and social media personalities enhance visibility and foster consumer trust in high-end grooming products.

Swift product innovation and trends towards premiumization: Companies are introducing innovative products specifically designed for male skin and hair types. From beard oils to anti-aging serums, premium products with functional advantages are attracting significant interest from urban and millennial consumers.

Key Restraints for

Mens Grooming Market

High price sensitivity in developing markets: In emerging markets, a considerable number of consumers perceive men’s grooming as a non-essential expense. Premium products encounter resistance due to lower disposable incomes and limited awareness, hindering market growth beyond urban areas.

Limited retail presence in rural regions: Distribution obstacles in tier-2 and rural markets diminish product visibility. In the absence of physical retail outlets or dependable e-commerce delivery, rural consumers are frequently left out of the men’s grooming trend.

Cultural stigma surrounding male beauty practices: In certain conservative cultures, grooming that exceeds basic hygiene remains stigmatized for men. Social and cultural taboos hinder the open acceptance of skincare, cosmetic, or spa treatments among male consumers.

Key Trends in

Mens Grooming Market

The rise of clean-label and natural formulations: Men are increasingly opting for grooming products that are organic, cruelty-free, and devoid of harmful chemicals. Brands that prioritize sustainability and ingredient transparency are securing a competitive advantage.

The growth of subscription and DTC grooming models: Direct-to-consumer platforms and grooming subscription boxes are transforming the shopping experience for men. Customized kits and automatic refills provide convenience and foster brand loyalty among tech-savvy consumers.

The emergence of men’s skincare and cosmetics lines: In addition to shaving and hair care, brands are now launching skincare routines and even cosmetic products specifically designed for men. This range includes moisturizers, concealers, BB creams, and eye serums tailored to male skin types.

Changing Societal Norms to Increase Global Sales

Changing societal norms play a pivotal role in driving global sales within the men's grooming market. As traditional gender roles evolve, there's a notable shift in attitudes towards masculinity, with greater emphasis placed on self-care and personal grooming among men. This cultural shift fosters a more accepting environment for men to invest in grooming products and services, leading to ...

This statistic depicts the estimated size of the global male personal care market in 2022 with forecasts up until 2028. By 2028, the global male grooming market is estimated to be worth about *** billion U.S. dollars, up from nearly ** billion U.S. dollars as of 2022. Not only shaving products There has been a pivotal shift in male pampering culture during the last decade. Men’s toiletries used to consist of shampoo, deodorant, shaving cream, and not much else. But from London to New York to São Paulo, bathroom cabinets of middle-class homes now brim with moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-agers and even mud masks—all designed specifically for men.Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skin care, in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful, and, increasingly, more youthful. New trends Tapping into the global demand for men’s grooming products is no easy matter; especially for brand owners that have spent decades nurturing female consumers. L’Oréal, for example, has channeled substantial investment into its Men Expert line, but the L’Oréal brand is still fundamentally associated with women. For some men, that remains a barrier to buying it. Smaller rivals specializing in men’s grooming products have latched on to this weakness.The industry should expect to see a further segmentation of men’s grooming, particularly in the developed markets where there are opportunities for a stronger development. In skin care, there will be growth in products designed not only for different skin types but also for different degrees of stubble. The number of product launches for men will still be low in comparison with products for women, of course, but the gap will narrow over time.

The Mens Grooming Product Market size was valued at USD 54.38 USD Billion in 2023 and is projected to reach USD 74.50 USD Billion by 2032, exhibiting a CAGR of 4.6 % during the forecast period. Personal care products for men include a great many items that are aimed at improving and supporting men’s health and looks. These products include facial and body cleansers, face and body lotions and creams, facial and body anti-ageing products, hair care products like shampoos and conditioners, hair styling products, shaving products such as razors and shaving creams and after-shave lotions, deodorants, and body sprays. For example, skincare products are made from natural ingredients and vitamins that support the skin, and hair care products often contain substances that harden and lengthen hair. Shaving products are usually formulated to deliver a smooth cutting action with minimal post-razor skin reaction. The fields in which male grooming can be used are very broad and include common hygiene activities, special care needs, and general body beautification. The benefits are manifold: they enhance skin health, build confidence, and also complete the groomed and professional appearance. Recent developments include: October 2023 - Hammer & Nails, a premium men’s grooming franchise, expanded its barber shop business by initiating a construction project of around 70 franchise shops across Texas, U.S. This expansion would support the consumption of skincare and beard care products in Texas, U.S., May 2023 - Scent Beauty Inc., a global e-commerce company, expanded its partnership with Stetson, an American Men’s cologne brand, to launch Stetson’s men’s grooming products on its platform in West America. Stetson offers various products such as body sprays, hair & body washes, beard moisturizers, and others., November 2022 - MANSCAPED, a global maker of men’s grooming products, launched its premium grooming tools and formulation products at Tesco’s European brick-and-mortar shops. This effort would help the company increase its presence in Europe., July 2022 - Fellow Barber, a New York, U.S.-based elevated barbershop chain in collaboration with Sortis Holdings, Inc., merged with Rudy’s Barbershop, a Seattle, U.S.-based company to expand its presence in the barbering industry. This merger partnership would uplift the consumption of beard care and skincare products in the U.S., June 2022 - Brand Architekts Group PLC., a British beauty product manufacturer, established a merger agreement with InnovaDerma PLC., a London, U.K.-based life sciences, personal care, and beauty products maker to enhance its presence in the men’s and unisex grooming products industries. InnovaDerma PLC. offers various men’s shave care products such as Super Facialist for Men, MR, Charles + Lee, Fish, and the Real Shaving Co.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: Incidences of Skin Problems Due to Chemical-based Cosmetics to Impact Market Growth. Notable trends are: Blend of Style, Sustainability, and Functionality are Trending Aspect .

Snapshot img

Male Grooming Products Market Size 2024-2028

The male grooming products market size is forecast to increase by USD 41.92 billion at a CAGR of 9.45% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing demand for these products among men. This trend is being fueled by the changing societal norms and the growing awareness of personal hygiene and appearance. The e-commerce sector has also played a crucial role in the growth of the market, offering convenience and accessibility to consumers. Additionally, there is a growing demand for natural and organic grooming products, as consumers become more health-conscious and eco-friendly. However, the market also faces challenges, including the availability of counterfeit products that can negatively impact the reputation of genuine brands. To stay competitive, companies must focus on product innovation, quality, and consumer education to build trust and loyalty among their customer base. 

What will be the Size of the Male Grooming Products Market During the Forecast Period?

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The market is experiencing significant growth, driven by various factors. Increasingly, celebrities and influencers are promoting self-care and personal appearance, inspiring men to invest In their appearance. Men's salons offer a range of services, from haircuts to facials, further fueling demand for grooming products. Electrical items, such as shavers and razors with cutting-edge technology, are popular choices, while e-commerce platforms make it easier than ever to purchase these products online. Haircare and skincare are major categories within the male grooming market. Men are seeking solutions for hair loss, dandruff, and other hair-related concerns, leading to increased demand for haircare products.



Skincare, including facial creams, anti-aging creams, and serums, is also gaining popularity as men become more conscious of their appearance and the effects of aging. Men's toiletries also include essentials such as deodorants, cologne, shampoos, lotions, and moisturizers. With concerns about ultraviolet (UV) radiation, there is a growing interest in sun protection products. The metrosexual male, who prioritizes personal care and appearance, is a key consumer demographic. Overall, the male grooming market is dynamic and diverse, offering a range of products to meet the evolving needs and preferences of men.

How is this Male Grooming Products Industry segmented and which is the largest segment?

The male grooming products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Shave care
  Hair care
  Skin care
  Fragrance
  Others


Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany


  North America

    Canada
    US


  APAC

    China
    India


  South America



  Middle East and Africa

By Application Insights

The shave care segment is estimated to witness significant growth during the forecast period.

Male grooming products encompass a range of goods designed for hair care, shave care, and skincare. These include shaving accessories such as razors, blades, shaving creams, lotions, and balms. Razor quality plays a crucial role in achieving a close, smooth shave. Shaving preparations like gels, foams, and oils facilitate the process of softening facial hair. Post-shave lotions and balms soothe the skin and provide necessary hydration. Hair care products consist of shampoos, conditioners, styling agents, and serums. Skincare offerings include face washes, oil-free creams, facial creams, anti-aging products, and sun protection lotions. Influencers and celebrities have significantly impacted the market, promoting men's grooming through social media platforms, fitness content, and paid advertisements.

Men's salons, organized retail channels, and e-commerce platforms offer a wide selection of male grooming products, catering to the increasing focus on personal wellness and appearance. Modern technological advancements have led to the development of cutting-edge tools like flexible blades, recycled steel razors, and smartphone compatible shaving kits. Consumers increasingly prefer natural and clean-label products, with organic variants and those containing natural ingredients like activated charcoal, pomegranate, turmeric, and papaya extract gaining popularity. Recyclable packaging and climate care moisturizers further appeal to environmentally-conscious consumers. The market continues to evolve, offering a diverse range of options to cater to various preferences and lifestyles.

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The shave c

The men's grooming products market is a substantial and growing sector, exhibiting a Compound Annual Growth Rate (CAGR) of 3.2% and reaching a market size of $151,010 million in 2025. This growth is driven by several factors, including a rising awareness of personal care among men, the increasing influence of social media and celebrity endorsements promoting grooming routines, and the expanding availability of diverse and specialized products catering to various needs and preferences. The market is segmented by product type (skincare, deodorants, toiletries, shaving products, and others) and target demographic (young men and older men). Skincare, driven by trends towards healthy and radiant skin, is a significant segment, experiencing strong growth, while shaving products remain a substantial cornerstone of the market. The increasing demand for natural and organic products, along with sophisticated formulations addressing specific skin concerns, are further propelling market expansion. Regional variations exist, with North America and Europe currently holding significant market share due to high disposable incomes and established grooming cultures. However, emerging markets in Asia-Pacific, particularly India and China, show significant potential for future growth driven by rising middle classes and changing consumer preferences. The market faces challenges such as price sensitivity in certain regions and increasing competition among established players and new entrants. Despite these challenges, the forecast for the men's grooming products market remains positive, projecting continued growth throughout the forecast period (2025-2033). The market's success hinges on ongoing innovation, targeted marketing campaigns that resonate with specific demographics, and the continued expansion of distribution channels, both online and offline. Major players like L'Oréal, Unilever, P&G, and Estée Lauder are actively investing in research and development, product diversification, and strategic acquisitions to maintain their market positions and capitalize on emerging opportunities within the dynamic landscape of the men's grooming industry. This includes a focus on premium, niche products as well as affordable options catering to a broad spectrum of consumer needs and price sensitivities.

Snapshot img

Beard Grooming Products Market Size 2024-2028

The beard grooming products market size is forecast to increase by USD 2.62 billion at a CAGR of 7.08% between 2023 and 2028. The market is experiencing significant growth, driven by trends that reflect changing consumer preferences. Innovation and portfolio extension are key growth factors, leading to product premiumization as companies introduce new and advanced offerings. Men's salons have emerged as key players in this market, offering a range of male grooming products and electrical items like shavers and razors, along with cosmetic items and skincare segment products. The symbol of masculinity that beards represent continues to fuel demand, with an increasing number of men opting for natural and organic alternatives. However, the availability of counterfeit products in hypermarkets and supermarkets poses a challenge, as consumers seek authentic and high-quality products. The market is expected to continue its upward trajectory, as men prioritize self-care and seek out effective, natural beard grooming solutions.

Market Analysis

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The market has witnessed significant growth in recent years, driven by the increasing number of metrosexual males prioritizing self-care and personal appearance. Celebrities and influencers have played a crucial role in popularizing this trend, with many showcasing their well-groomed beards on social media and entertainment times. Artificial intelligence technology has also entered the fray, with advanced grooming tools designed to provide a closer shave and maintain beard health.

Furthermore, supermarkets and hypermarkets are another significant distribution channel for these toiletries and shaving products. Regulating authorities ensure the safety and quality of these products, while brands focus on customer loyalty through incentives like loyalty points and personalized offerings. Beard grooming is no longer just a fashion statement; it's a confidence booster for men. With the convenience of online shopping and the wide availability of these products, men can easily incorporate beard grooming into their daily routines. Stay tuned for more updates on this growing market!

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    UK
    France


  North America

    US


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses various toiletries, including skincare segment items and shaving products, within the mass segment. According to Entertainment Times, sales of these products through offline distribution channels, such as specialty stores, hypermarkets, supermarkets, convenience stores, and clubhouse stores, and others, have experienced a gradual decline. This trend is attributed to the increasing preference for online shopping. However, companies are adopting innovative marketing strategies to boost sales through offline channels. For example, L'Oreal has partnered with hairdressers and salon chains to sell specific product lines. These collaborations aim to cater to the unique needs of consumers and provide a personalized shopping experience. Despite the decline in sales through offline channels, they continue to play a significant role in the overall market.

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The offline segment was valued at USD 4.38 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

Europe is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is projected to experience notable expansion over the coming years. Key European markets include Germany, France, the UK, Spain, and Italy. This market growth can be attributed to the increasing popularity of beard grooming as part of the skincare segment within toiletries. companies employ marketing strategies such as social media campaigns and celebrity endorsements to reach consumers. For example, L'Oreal's HOUSE 99 brand, endorsed by David Beckham, has gained significant traction in the market. These initiatives influence consumer behavior and drive demand for beard grooming products, such as Ends-Filler Concentrates and Single Dose Treatments, in the mass market segment.

Market Dynamics

Our res

The global men's grooming market is experiencing robust growth, driven by increasing awareness of personal care and a rising trend toward male grooming routines. The market, segmented by product type (hair, skin, lip, and other) and user age group (below 18, 18-25, 26-30, 30-40, and above 40), shows significant potential across various regions. While precise market size figures aren't provided, a reasonable estimate based on industry reports and the presence of major players like L'Oréal, Unilever, and P&G suggests a 2025 market value in the tens of billions of dollars. The compound annual growth rate (CAGR) likely falls within the 5-7% range, reflecting consistent growth fueled by product innovation, expanding distribution channels (including e-commerce), and the influence of social media and male grooming influencers. Regional variations are anticipated, with North America and Asia-Pacific potentially exhibiting faster growth due to higher disposable incomes and evolving consumer preferences. The market faces challenges such as economic fluctuations affecting consumer spending and increasing competition, but overall, the outlook remains positive. Growth within specific segments varies. The hair care segment, encompassing shampoos, conditioners, styling products, and hair removal solutions, likely commands the largest market share. Skincare is another rapidly growing segment, driven by a rising demand for products addressing specific skin concerns and anti-aging solutions. The increasing acceptance of male grooming products across age groups, particularly among younger demographics, contributes to overall market expansion. The presence of established global players alongside smaller, niche brands fosters innovation and caters to diversified consumer needs. Future growth will hinge on factors like the introduction of natural and organic products, personalized grooming solutions, and technological advancements such as smart grooming devices. Successful brands will prioritize sustainable practices and resonate with evolving consumer values surrounding masculinity and self-care.

The men’s personal care market size was valued at around USD 166 Bn in 2022 and is expected to reach USD 233.5 Bn by 2031 expanding at a CAGR of 9.4% during the forecast period, 2023 – 2031. The growth of the market is attributed to the rising disposable income among the rural population.



Personal care is commonly referred to as the range of services that help the individual to maintain personal hygiene and appearance. Personal care products are skin moisturizers, serums, face creams, body lotions, shaving creams, hair creams, gels, deodorants, toiletries, and perfumes. The regime of personal care is increasing due to growing concern about body image, skin & hair health, and overall appearance among men.

Men’s personal care products and usage is gaining traction as the market players are introducing new personal care products for men with customizations. Fashion industry is one of the factors which allowed men to openly talk and use personal care products and to be more concerned about their skin and hair health. According to an article published in the U.S. by Byrdie in May 2020, the average male population spends around USD 244 per month on skin care products for a good feel and looks.



Beauty standards around men are evolving. Gender stereotype is breaking and beauty product, are not only being designed for women but for men as well. Men’s interest in beauty products and personal care products is increasing due to social media influencers and the maintenance of self-appearance in public.



According to the survey by L.E.K. in the U.S. in 2021, 26% of the male population tends to purchase personal care and grooming products showcasing the high demand for personalized products among male consumers in the region.



Shaving and face care products account for 50% of male grooming products, however, body and hair care products are also boosting the growth of the market. According to the studies 177 new men’s grooming products were launched between 2018 to 2019. The study also emphasized that men use nearly nine beauty products in a day.

Men’s Grooming Products Market Outlook

According to our latest research, the global men’s grooming products market size reached USD 62.4 billion in 2024, reflecting a robust consumer demand for personal care among men worldwide. The market is anticipated to grow at a CAGR of 6.2% from 2025 to 2033, reaching a forecasted value of USD 107.8 billion by 2033. This sustained growth is primarily driven by evolving lifestyle trends, increasing awareness of personal hygiene, and the growing influence of social media on male beauty standards. As per the latest research, the market is witnessing a significant transformation fueled by product innovation, premiumization, and expansion into emerging markets.

One of the central growth factors propelling the men’s grooming products market is the rising consciousness among men regarding self-care and appearance. The traditional stigma around male grooming is rapidly dissipating, thanks to the influence of celebrities, social media influencers, and targeted marketing campaigns by leading brands. As a result, men are increasingly investing in skincare, haircare, and fragrance products, moving beyond basic shaving essentials. The proliferation of grooming tutorials and product reviews on digital platforms has further empowered men to explore and adopt sophisticated grooming regimes, thereby expanding the consumer base and driving up product sales across multiple segments.

Another significant driver is the surge in product innovation and diversification within the market. Companies are launching advanced formulations tailored to address specific male skin and hair concerns, such as anti-aging, acne control, and beard maintenance. The introduction of organic, vegan, and cruelty-free grooming products is also attracting environmentally conscious consumers and those with sensitive skin. Furthermore, advancements in packaging technology—such as travel-friendly sizes and sustainable materials—are enhancing user convenience and brand appeal. The continuous rollout of new product lines and limited-edition collections keeps consumers engaged and encourages repeat purchases, fueling overall market growth.

The rapid expansion of e-commerce and digital retail channels has fundamentally transformed the distribution landscape of the men’s grooming products market. Online platforms offer unparalleled convenience, access to a broader product portfolio, and personalized recommendations, making them increasingly popular among younger consumers. The ability to compare prices, read reviews, and access exclusive online deals is driving a substantial shift from traditional brick-and-mortar outlets to digital shopping. In addition, subscription-based models and direct-to-consumer brands are gaining traction, providing recurring revenue streams for companies and offering tailored grooming solutions to consumers, thus accelerating market expansion.

Regionally, Asia Pacific stands out as the fastest-growing market, driven by rising disposable incomes, urbanization, and changing cultural attitudes toward male grooming. North America and Europe remain dominant markets due to the presence of established brands, high product awareness, and a mature retail infrastructure. Meanwhile, Latin America and the Middle East & Africa are emerging as lucrative markets, supported by demographic shifts and increasing penetration of international brands. The regional outlook remains highly dynamic, with each geography presenting unique opportunities and challenges for market players.

Product Type Analysis

The product type segment of the men’s grooming products market is highly diverse, encompassing shaving products, skincare, haircare, fragrances, and various other specialized offerings. Shaving products, historically the cornerstone of male grooming, continue to command a substantial market share due to their indispensable role in daily routines. Innovations such as multi-blade razors, sensitive skin formulations, and electric trimmers are enhancing the s

The global men's grooming products market is projected to reach $52,440 million by 2033, exhibiting a CAGR of 4.0% during the forecast period of 2025-2033. The market growth is primarily driven by the increasing male population, rising awareness of personal care and grooming, growing disposable income, and the influence of social media. Key trends include the proliferation of e-commerce platforms, the introduction of personalized grooming products, and the growing demand for organic and natural ingredients. The market is segmented into various sub-categories based on applications including supermarkets/hypermarkets, salon/grooming clubs, drug stores, e-commerce/online, independent retail outlets, and others. In terms of types, the market is divided into shave care, skin care, hair care, toiletries, fragrances, and others. Leading companies operating in the market include Procter & Gamble, Koninklijke Philips, Johnson & Johnson, L'Oreal, Unilever, Colgate-Palmolive, Coty, Edgewell Personal Care, Beiersdorf, and ITC Limited. The market is geographically segmented into North America, South America, Europe, Middle East & Africa, and Asia Pacific. North America holds the largest market share, followed by Europe and Asia Pacific.

• The global industry was valued at US$ 86.6 Bn in 2023
• It is estimated to grow at a CAGR of 6.0% from 2024 to 2034 and reach US$ 164.2 Bn by the end of 2034

Market Introduction

Attribute	Detail
Drivers	Rise in Focus on Self-image Among Male Population Growth in Consciousness Regarding Aging in Younger Men

Regional Outlook

Attribute	Detail
Leading Region	Asia Pacific

Men’s Grooming and Cosmetics Market Snapshot

Attribute	Detail
Market Size in 2023	US$ 86.6 Bn
Market Forecast (Value) in 2034	US$ 164.2 Bn
Growth Rate (CAGR)	6.0%
Forecast Period	2024-2034
Historical Data Available for	2020-2022
Quantitative Units	US$ Bn for Value and Million Units for Volume
Market Analysis	It includes segment analysis as well as regional level analysis. Furthermore, qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces Analysis, value chain analysis, and key trend analysis.
Competition Landscape	Market share analysis by company (2023) Company profiles section includes overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy and recent developments, and key financials
Format	Electronic (PDF) + Excel
Market Segmentation	By Product Type Grooming Products Shaving Products Razors Shaving Creams Aftershave Lotions/Gels Skincare Products Moisturizers Cleansers Serums Others (Masks, etc.) Haircare Products Shampoos Conditioners Styling Gels Others (Hair Waxes, etc.) Beard Care Products Beard Oils Beard Balms Beard Wash Beard Grooming Kits Fragrances Makeup Products Concealers BB/CC Creams Foundation Primers Others (Tinted Moisturizers, etc.) By Age Group Below 20 Years 20-40 Years 40-60 Years Above 60 Years By Application Facial Body Hair Beard By End-user Individual Commercial Salons Hotels Others (Spas, etc.) By Distribution Channel B2B B2C Online Company Websites E-commerce Websites Offline Supermarkets/Hypermarkets Specialty Stores Other Retail Sores
Regions Covered	North America South America Europe Asia Pacific Middle East & Africa
Countries Covered	U.S. Canada Germany U.K. France Spain Italy Japan China India ASEAN South Korea GCC South Africa Brazil Argentina
Companies Profiled	Edgewell Personal Care Beiersdorf The Estée Lauder Companies Inc. L'Oréal Paris Calvin Klein HUGO BOSS Dolce & Gabbana S.r.l. Chanel Beauty
Customization Scope	Available upon request
Pricing	Available upon request

The Europe male grooming products market size reached US$ 29,203.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 43,567.7 Million by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The growing focus on health and wellness among the masses, the widespread acceptance and adoption of international grooming trends and products, and continuous advancements across the region are some of the major factors propelling the market.

The report on North America Male Grooming Products covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

In 2019, the global men's deodorant market was valued at approximately *** billion U.S. dollars and was forecast to reach approximately *** billion U.S. dollars by 2025.

North America Mens grooming market size is USD 81004.88 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031

In US Men's Grooming Market, Several factors are fueling the expansion of the men's grooming market, including changing grooming habits, increased disposable income, and innovations in product formulations.