As of December 2024, Honda held the largest share of the U.S. motorcycle market, marginally outpacing Wisconsin-based Harley-Davidson, which reached a market share of around **** percent of the motorcycle market in the United States. Asian motorcycle brands dominate the market The leading Asian motorcycle brands made up nearly **** of the U.S. motorcycle market in 2024. Honda, alone, accounted for a ***** of the market, while Yamaha, Kawasaki, and Suzuki constituted the remaining ** percent. The U.S. is an important market globally for these brands, with annual revenue in the sector amounting to nearly ***** billion U.S. dollars. However, the U.S. no longer among the **** largest motorcycle markets globally, as it had before 2021. Instead, Asian countries, including India and China, and Brazil now lead the global market. U.S. motorcycle manufacturer market share Harley-Davidson is the close second in motorcycle sales in the United States. The name alone conjures up the stinging scent of burnt gasoline and the roaring sound of bulky chrome and steel bikes glinting in the sun. Harley-Davidson was founded over 100 years ago in Milwaukee, Wisconsin by William S. Harley, as well as Arthur, Walter and William A. Davidson. The company has established itself as one of the key brands on the global as well as the domestic U.S. motorcycle market.

The U.S. Motorcycle Market size was valued at USD XX billion in 2023 and is projected to reach USD XXX billion by 2032, exhibiting a CAGR of 4.9 % during the forecasts period.

In the motorcycles market in the United States in 2024, the on-road motorcycles segment generated the highest revenue, reaching approximately 5.97 billion U.S. dollars. The off-road motorcycles segment ranked second with around 814.9 million U.S. dollars, while scooters followed with about 160.12 million U.S. dollars.

Motorcycle, bike and parts manufacturers produce a variety of two-wheeled vehicles and parts, including on-highway, off-highway and dual-purpose motorcycles, as well as scooters, bicycles and related components. While these vehicles offer transportation, consumers primarily purchase bikes and motorcycles for enjoyment and exercise, making them discretionary purchases for most consumers. The industry has experienced considerable volatility in recent years, reacting to fluctuations in consumer confidence and economic conditions. Profit remains modest but stable at 2.6% of revenue, as competition from lower-priced imports and elevated input costs continues to challenge domestic manufacturers, especially those lacking premium branding or scale. Consolidation is ongoing, as established leaders like Harley-Davidson and Polaris leverage strong reputations and scale advantages, while smaller competitors face persistent margin pressure. While sales rebounded sharply post-pandemic due to pent-up recreational demand, the industry now faces a slowdown, with current-year revenue declining by 0.9% to $6.9 billion in 2025. Trade dynamics, input costs and technological investments are reshaping competition and profitability. Imports account for more than half of domestic demand, particularly in price-sensitive segments, such as bicycles, scooters and their parts. At the same time, major US motorcycle brands maintain greater resilience due to their diverse product lines and global recognition. Manufacturers are contending with supply chain disruptions and are increasingly investing in automation to mitigate these challenges. At the same time, electrification and environmental consciousness are driving rapid investment in hybrid and electric vehicles, with leading brands focusing on battery technology, safety and partnerships to capture growth in urban mobility markets. Looking ahead, rising consumer confidence and steady recreation spending will support moderate gains, though the pace of expansion is expected to slow. To remain competitive, manufacturers must continually refresh their product offerings through electrification, advanced technology and targeted marketing, while adapting to shifting demographics, diversifying their supply chains and responding to evolving trade policies. The sector’s ability to innovate and respond to these trends will be critical to sustaining profitability and market share in a changing landscape. Industry revenue is forecast to grow at a 1.2% CAGR over the next five years, reaching $7.4 billion in 2030.

In 2024, customers in the United States purchased about ******* new motorcycles. Retail sales have been rising but dropped slightly between 2021 and 2022 before continuing to rise again. Sales are expected to rise to ******* by 2029.

The revenue in the motorcycles market worldwide was modeled to be 156.59 billion U.S. dollars in 2024. Between 2014 and 2024, the revenue rose by 52.11 billion U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by 22.86 billion U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Motorcycles.

USD 17.73 Billion in 2024; projected USD 30.78 Billion by 2033; CAGR 6.25%.

Just over 100,000 off-highway motorcycles were sold to customers in the United States in 2019. Of the ******* motorcycles sold in 2019, around ******* were on-highway motorcycles.

U.S. motorcycle sales by type

Harley-Davidson has been experiencing dwindling sales over the past years. Founded 110 years ago by William S. Harley, as well as Arthur, Walter and William A. Davidson, the Wisconsin company has established itself as one of the key brands on the global motorcycle market. The company is one of the biggest motorcycle manufacturers not only in the United States, but also in overseas markets: In 2019, more than ****** Harley-Davidson motorcycles were sold in the Asia-Pacific region. The company’s revenue from worldwide motorcycle sales came to around **** billion U.S. dollars in 2019.

Indian Motorcycles, which was acquired by Polaris Industries in 2011, Yamaha and Honda are counted among Harley-Davidson’s closest rivals. These manufacturers produce many different motorcycle models, including sports bikes, touring motorcycles and street motorcycles.

According to Cognitive Market Research, the global connected motorcycle market size is USD 112.5 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2031. Market Dynamics of Connected Motorcycle Market

Key Drivers for Connected Motorcycle Market

Implementation of Security and Safety Measures - There are differences in effectiveness, management, stability, and controls between different kinds of motorcycles, including sport bikes, cruisers, adventure bikes, and scooters. In the case of an accident, motorcyclists are not well protected. As a result, they need always to be alert and agile. Government and road safety agencies, together with OEMs, are now very concerned about motorcycle accidents. For example, 34% of all road deaths in the United States are caused by motorcycle riders. 76% of the 5,458 accidents in the US in 2020 involved riders, while 24% involved passengers, according to the NHTSA. Governments and motorcyclists are also quite concerned about collisions with stationary objects. V2V and V2I connectivity services must be dependable and cutting-edge for all these functionalities. New motorcycles with safety features will increase demand for software platforms, related components, and communication services. Sixteen of these technology- and application-driven projects for the connected motorcycle market are presently being worked on by the collaboration.
Improvements in connectivity (5G & cloud) are anticipated to drive the connected motorcycle market's expansion in the years ahead.

Key Restraints for Connected Motorcycle Market

Lack of unified standards and a standardized platform poses a serious threat to the connected motorcycle industry.
Market growth may be restricted by limited facilities and connectivity issues.

Introduction of the Connected Motorcycle Market

With the goal of improving the rider experience, safety, and performance, the connected motorcycle market incorporates cutting-edge technologies like artificial intelligence (AI), IoT, and V2X (Vehicle-to-Everything) communication into motorcycles. Smart helmets, ride analytics, GPS units, and real-time diagnostics are all part of this sector. Consumer need for safety features like collision detection and emergency help is rising, which is one of the key market trends. Improved riding experiences are made possible by technological developments in AI and networking. Growing demand for safer, more efficient modes of mobility is being driven by regulations and the popularity of electric motorcycles. The widespread adoption of connected technology is hampered by issues including high costs, cybersecurity concerns, and the requirement for a strong infrastructure.

USD 24.96 Billion in 2024; projected USD 42.4 Billion by 2033; CAGR 6.09%.

The global motorcycle market size USD 148.97 Billion in 2024, with expectations of growth at a CAGR of 3.61% from 2025 to 2034, reaching nearly USD 212.38 Billion by 2034. Asia-Pacific dominated the motorcycle industry, benefiting from lower production costs, including cheaper labour, efficient supply chains, and access to raw materials. The motorcycle market in the U.S. is also expanding, with 553,325 two-wheeler vehicles registered in 2024. The U.S. ranks as the 14th largest motorcycle market globally, driven by increasing power sports activities post-pandemic, as many turned to outdoor recreational activities during lockdowns and social distancing.

Explore the projected growth of the motorcycles and scooters market in the United States over the next decade, with an expected increase in market volume to 1.7M units and market value to $20.5B by 2035.

The global motorcycle manufacturing market is booming, driven by urbanization and rising disposable incomes. Discover key trends, leading manufacturers (Honda, Yamaha, Harley-Davidson, etc.), and future growth projections in this comprehensive market analysis covering 2019-2033. Explore the impact of electric motorcycles and regional variations.

The average price in the motorcycles market in the United States was modeled to amount to 11,960 U.S. dollars in 2024. From 2014 to 2024, the average price rose by 210 U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. Between 2024 and 2030, the average price will rise by 170 U.S. dollars, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Motorcycles.

The global on-road motorcycle market size is projected to grow from USD 70.19 billion in 2025 to USD 111.88 billion by 2033, exhibiting a CAGR of 6%.
Report Scope:

In U.S Electric Motorcycle Market Harley-Davidson In the United States, LiveWire unveiled the new S2 Del Mar LE electric motorbike.

Motorcycle Market Outlook

According to our latest research, the global motorcycle market size stood at USD 128.9 billion in 2024, demonstrating robust growth momentum. The market is expected to expand at a CAGR of 6.2% from 2025 to 2033, reaching a projected value of USD 221.1 billion by 2033. This growth is primarily driven by rising urbanization, increasing demand for personal mobility, and the proliferation of electric motorcycles. As per the latest research, the motorcycle industry is witnessing significant transformation with technological advancements and evolving consumer preferences acting as pivotal growth catalysts.

One of the primary growth factors for the motorcycle market is the rapid urbanization occurring across emerging economies, particularly in Asia Pacific and Latin America. Urban centers are experiencing increasing congestion, limited parking spaces, and growing commuting times, making motorcycles an attractive alternative to cars and public transport. Motorcycles offer cost-effective, fuel-efficient, and flexible mobility solutions, especially in cities where infrastructure development may lag behind population growth. Additionally, the expanding middle class in these regions is fueling demand for affordable personal transportation, further catalyzing market growth. The increasing adoption of motorcycles for last-mile delivery services, especially in densely populated urban areas, is also contributing significantly to overall market expansion.

Technological advancements represent another crucial driver for the global motorcycle market. The integration of advanced safety features such as anti-lock braking systems (ABS), traction control, and smart connectivity solutions is enhancing the appeal of motorcycles to a broader consumer base. Moreover, the advent of electric motorcycles is reshaping the industry landscape, with manufacturers investing heavily in research and development to improve battery efficiency, range, and charging infrastructure. The rise of environmentally conscious consumers, coupled with stringent emission regulations in key markets, is accelerating the shift towards electric propulsion. Furthermore, digitalization of the purchasing process and the emergence of online sales channels are streamlining access to motorcycles and related services, thereby boosting market penetration.

Changing lifestyle trends and the growing popularity of recreational and adventure motorcycling are further propelling the motorcycle market. Consumers are increasingly seeking motorcycles not just for daily commuting but also for leisure activities, long-distance touring, and adventure sports. This shift is driving demand for specialized models such as sports, touring, and adventure motorcycles, as well as customization options. The proliferation of motorcycle clubs, events, and tourism packages is fostering a vibrant motorcycle culture, particularly among younger demographics. This evolving consumer landscape is encouraging manufacturers to diversify their product portfolios and invest in marketing initiatives aimed at enhancing brand loyalty and customer engagement.

Regionally, the Asia Pacific region continues to dominate the global motorcycle market, accounting for the largest share in both production and sales. Countries like India, China, Indonesia, and Vietnam are major contributors, owing to their large populations, rising disposable incomes, and established manufacturing ecosystems. North America and Europe are witnessing moderate growth, with increasing interest in premium and electric motorcycles. Latin America and the Middle East & Africa are emerging as lucrative markets due to improving economic conditions and infrastructure development. The regional outlook underscores the importance of tailoring product offerings and strategies to local consumer preferences and regulatory environments to maximize market potential.

Type Analysis

The motorcycle market can be segmented by type into Standard, Cruiser, Sports, Touring, Adventure, and Others. Standard motorcyc

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High-Performance Electric Motorcycle Market Size 2025-2029

The high-performance electric motorcycle market size is valued to increase USD 16.42 billion, at a CAGR of 11.3% from 2024 to 2029. Technological advances in high-performance electric motorcycles will drive the high-performance electric motorcycle market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 42% growth during the forecast period.
By Type - Street segment was valued at USD 13.38 billion in 2023
By Battery Type - Lithium-ion segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 149.76 million
Market Future Opportunities: USD 16424.10 million
CAGR : 11.3%
Europe: Largest market in 2023

Market Summary

The market represents a dynamic and evolving sector, driven by advancements in core technologies such as battery capacity and motor efficiency. These innovations are fueling the emergence of all-electric motorcycle racing, positioning high-performance electric motorcycles as a viable alternative to their combustion engine counterparts. However, the high cost of these motorcycles remains a significant challenge, limiting market penetration. According to recent reports, the market is expected to account for over 10% of total electric motorcycle sales by 2025.
This growth is attributed to increasing consumer awareness of environmental sustainability and the desire for high-performance vehicles. The market's ongoing evolution is further influenced by regulatory initiatives and regional trends, making it an exciting space to watch for industry stakeholders.

What will be the Size of the High-Performance Electric Motorcycle Market during the forecast period?

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How is the High-Performance Electric Motorcycle Market Segmented and what are the key trends of market segmentation?

The high-performance electric motorcycle industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Street
  Off-road


Battery Type

  Lithium-ion
  Sealed lead acid


Channel

  OEMs
  Aftermarket


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Type Insights

The street segment is estimated to witness significant growth during the forecast period.

High-performance electric motorcycles, specifically those that are street-legal and on-road, represent a significant market segment. This sector's growth is driven by the increasing awareness and acceptance of electric motorcycles, as well as the decreasing costs of lithium-ion batteries. These batteries, which power high-performance electric motorcycles, offer high energy density and substantial energy storage capacity. Key players in this market, such as Zero Motorcycles, Harley Davidson, and Lightning Motors, focus primarily on the street segment due to the availability of numerous street-legal, high-performance electric motorcycles worldwide. The market's expansion is further fueled by advancements in battery thermal runaway prevention, range extender technology, thermal management systems, battery pack cooling, and high-torque electric motors, such as permanent magnet motors and brushless DC motors.

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The Street segment was valued at USD 13.38 billion in 2019 and showed a gradual increase during the forecast period.

Moreover, motor control efficiency, cell balancing techniques, and advanced battery management systems contribute to range anxiety mitigation. Power electronics losses are minimized through energy density improvement and motor drive inverters, while motor torque control, fast charging technology, onboard charger design, and traction control algorithms ensure optimal vehicle performance. Powertrain integration, electrical system design, and powertrain efficiency are crucial aspects of high-performance electric motorcycles. Energy recovery systems and regenerative braking systems further enhance the motorcycles' overall efficiency. Lightweight chassis designs and powertrain integration contribute to the market's continuous evolution. The market for high-performance electric motorcycles is expected to grow substantially, with an estimated 30% of new motorcycle sales coming from electric motorcycles by 2030.

Furthermore, the market is projected to reach a penetration rate of 50% by 2040. These projections are based on the increasing demand for environmentally friendly transportation solutions and the continuous advancements in battery technology and electric motor design.

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Regional Analysis

Europe

The North America Motorcycle Loan Market report segments the industry into By Provider Type (Banks, NBFCs (Non-Banking Financial Services), OEM (Original Equipment Manufacturer), Others (Fintech Companies)), By Percentage of Amount Sanctioned (Less than 25%, 25-50%, 51-75%, More than 75%), By Tenure (Less than 3 Years, 3-5 Years, More than 5 Years), and By Country (USA, Canada, Rest of North America).

Market Size statistics on the Motorcycle Dealership and Repair industry in the US