As of December 2024, Honda held the largest share of the U.S. motorcycle market, marginally outpacing Wisconsin-based Harley-Davidson, which reached a market share of around **** percent of the motorcycle market in the United States. Asian motorcycle brands dominate the market The leading Asian motorcycle brands made up nearly **** of the U.S. motorcycle market in 2024. Honda, alone, accounted for a ***** of the market, while Yamaha, Kawasaki, and Suzuki constituted the remaining ** percent. The U.S. is an important market globally for these brands, with annual revenue in the sector amounting to nearly ***** billion U.S. dollars. However, the U.S. no longer among the **** largest motorcycle markets globally, as it had before 2021. Instead, Asian countries, including India and China, and Brazil now lead the global market. U.S. motorcycle manufacturer market share Harley-Davidson is the close second in motorcycle sales in the United States. The name alone conjures up the stinging scent of burnt gasoline and the roaring sound of bulky chrome and steel bikes glinting in the sun. Harley-Davidson was founded over 100 years ago in Milwaukee, Wisconsin by William S. Harley, as well as Arthur, Walter and William A. Davidson. The company has established itself as one of the key brands on the global as well as the domestic U.S. motorcycle market.

The Motorcycles market in in the United States is projected to grow by 2.26% (2024-2029) resulting in a market volume of US$7.76bn in 2029. A motorcycle is a two-wheeled means of transportation that employs an engine for fast transport with efficiency. Using a bicycle, the important components are as follows: wheels with a lightweight material to decrease the overall weight of the bicycle; handles to control the bicycle; and a seating space for one or two users. There are different types of motorcycles: cruisers, sport bikes, and touring bikes, each offering a peculiar riding experience. The benefits of motorcycles can be enumerated as follows: They have a great fuel economy; hence, they are economical vehicles well suited for use in transport and travel. Essential safety features such as airbags and anti-lock braking systems (ABS) are standard in most compact cars. Motorcycles also offer convenience and fun, which is likely to attract thrill seekers and enthusiasts who ride bikes. Also, they are usually cheaper to purchase and maintain than cars since they have fewer gadgets or features.

The revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the revenue achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment On-road Motorcycles stands out with the highest value of 6.67 billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in Turkey and a comparison of the revenue in Vietnam. The Statista Market Insights cover a broad range of additional markets.

Motorcycle, bike and parts manufacturers produce a variety of two-wheeled rides and parts, including on-highway, off-highway and dual motorcycles, alongside scooters, bicycles and parts. While these vehicles offer transportation, consumers primarily purchase bikes and motorcycles for enjoyment and exercise, making them discretionary purchases for most consumers. As disposable income fell during COVID-19, demand also plummeted. Even as the economy recovered following the pandemic, manufacturers struggled with ballooning input costs. Larger manufacturers were able to pass on costs aiding in recovering demand and profitability; smaller companies severely struggled, leading to consolidation. Overall, revenue contracted at an expected CAGR of 2.5% to $6.6 billion through the current period, including a 0.4% decline in 2024, where profit settled at 7.4%. Leading manufacturers maintain highly globalized supply chains, benefitting from inexpensive foreign suppliers and robust export markets, especially in developing economies. Even so, the trade-weighted index's appreciation has contributed to unfavorable export markets and climbing import penetration. Parts and generic bike producers have especially struggled to compete with low-cost manufacturers in China and Taiwan; leading producers, like Harley-Davidson, have leveraged brand reputations to shield against lower-cost products. Additionally, an aging consumer base has forced companies to look to new, younger buyers to supplement demand. As a result, many companies have added lower-cost scooters, mopeds and cruisers that offer greater utility for these demographics. Manufacturers will rebound as economic conditions improve through the outlook period. Improving consumer confidence, lower interest rates and elevated per capita disposable income will contribute to stability in consumer markets. Similarly, falling input prices and the trade-weighted index's depreciation will lead to lower purchasing costs and less pressure from imports, contributing to profit growth. Innovations will also increase motorcycle efficiency and safety, attracting new buyers. In particular, companies will continue to roll out electrification initiatives, attracting a range of eco-friendly consumers and bolstered market status. Revenue will expand at an expected CAGR of 0.8% to $6.8 billion through the outlook period, where profit will reach 6.2%.

Just over 100,000 off-highway motorcycles were sold to customers in the United States in 2019. Of the 468,000 motorcycles sold in 2019, around 300,800 were on-highway motorcycles.

U.S. motorcycle sales by type

Harley-Davidson has been experiencing dwindling sales over the past years. Founded 110 years ago by William S. Harley, as well as Arthur, Walter and William A. Davidson, the Wisconsin company has established itself as one of the key brands on the global motorcycle market. The company is one of the biggest motorcycle manufacturers not only in the United States, but also in overseas markets: In 2019, more than 29,500 Harley-Davidson motorcycles were sold in the Asia-Pacific region. The company’s revenue from worldwide motorcycle sales came to around 5.36 billion U.S. dollars in 2019.

Indian Motorcycles, which was acquired by Polaris Industries in 2011, Yamaha and Honda are counted among Harley-Davidson’s closest rivals. These manufacturers produce many different motorcycle models, including sports bikes, touring motorcycles and street motorcycles.

The global motorcycle market size was valued at USD 148.97 Billion in 2024, with expectations of growth at a CAGR of 3.61% from 2025 to 2034, reaching nearly USD 212.38 Billion by 2034. Asia-Pacific dominated the motorcycle industry, benefiting from lower production costs, including cheaper labour, efficient supply chains, and access to raw materials. The motorcycle market in the U.S. is also expanding, with 553,325 two-wheeler vehicles registered in 2024. The U.S. ranks as the 14th largest motorcycle market globally, driven by increasing power sports activities post-pandemic, as many turned to outdoor recreational activities during lockdowns and social distancing.

In 2024, customers in the United States purchased about 581,000 new motorcycles. Retail sales have been rising but dropped slightly between 2021 and 2022 before continuing to rise again. Sales are expected to rise to 642,000 by 2029.

The North America Motorcycle Loan Market report segments the industry into By Provider Type (Banks, NBFCs (Non-Banking Financial Services), OEM (Original Equipment Manufacturer), Others (Fintech Companies)), By Percentage of Amount Sanctioned (Less than 25%, 25-50%, 51-75%, More than 75%), By Tenure (Less than 3 Years, 3-5 Years, More than 5 Years), and By Country (USA, Canada, Rest of North America).

Motorcycle Market Outlook

According to our latest research, the global motorcycle market size stood at USD 128.6 billion in 2024, reflecting robust demand across both developed and emerging economies. The market is expected to expand at a CAGR of 5.1% from 2025 to 2033, reaching an estimated value of USD 201.3 billion by the end of the forecast period. Key growth drivers include urbanization, rising disposable incomes, and the increasing adoption of motorcycles for both personal mobility and commercial applications. Technological advancements, especially in electric propulsion and connectivity, are further bolstering market expansion and transforming the competitive landscape.

One of the primary factors fueling the growth of the motorcycle market is the rapid pace of urbanization, particularly in emerging economies across Asia Pacific and Latin America. As urban centers expand, the need for affordable, efficient, and flexible transportation solutions has become increasingly critical. Motorcycles, with their low operating costs, ease of maneuverability, and ability to navigate congested urban environments, are ideally suited to address these mobility challenges. Additionally, the growing middle-class population in these regions is driving up demand for personal vehicles, with motorcycles often serving as the first step toward vehicle ownership due to their affordability and accessibility.

Technological innovation is another significant growth catalyst for the global motorcycle market. Manufacturers are investing heavily in research and development to enhance performance, safety, and user experience. The integration of advanced features such as anti-lock braking systems (ABS), traction control, ride-by-wire technology, and digital instrument clusters is making motorcycles more attractive to a broader range of consumers. The emergence of electric motorcycles is particularly noteworthy, as governments worldwide implement stricter emission regulations and promote cleaner transportation alternatives. These electric models not only offer environmental benefits but also appeal to a new generation of tech-savvy, eco-conscious riders, further expanding the market's consumer base.

The evolving landscape of motorcycle applications is also shaping market dynamics. While personal use continues to dominate, there is a marked increase in the utilization of motorcycles for commercial purposes, including delivery services, ride-sharing, and fleet operations. The surge in e-commerce and on-demand delivery platforms has created substantial demand for two-wheelers capable of navigating urban environments quickly and efficiently. This trend is especially pronounced in densely populated cities, where motorcycles can significantly reduce delivery times and operational costs. As businesses seek to optimize last-mile delivery and enhance customer satisfaction, the commercial segment of the motorcycle market is poised for sustained growth throughout the forecast period.

Regionally, Asia Pacific remains the undisputed leader in the global motorcycle market, accounting for over 60% of total sales in 2024. The region's dominance is underpinned by high population density, rapid economic development, and a deeply ingrained motorcycle culture in key markets such as India, China, Indonesia, and Vietnam. North America and Europe, while smaller in volume, are witnessing increased demand for high-performance and electric motorcycles, driven by lifestyle preferences and environmental awareness. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, supported by improving economic conditions and expanding urban infrastructure. Each region presents unique opportunities and challenges, shaping the overall trajectory of the global motorcycle market.

Type Analysis

The motorcycle market is segmented by type into Standard, Cruiser, Sports, Touring, Adventure, and Others, each catering to distinct consumer preferences and usage patterns. Standard motorcycles, known f

Motorcycle Market Outlook 2032

The global motorcycle market size was USD 103.88 Billion in 2023 and is likely to reach USD 163.10 Billion by 2032, expanding at a CAGR of 5.14 % during 2024–2032. The market growth is attributed to the growing advancement in technology and increasing consumer interest in outdoor recreational activities.



Increasing consumer interest in outdoor recreational activities is expected to boost the demand for motorcycles. Motorcycles are often associated with a sense of adventure and freedom. They allow people to explore off-road trails and remote areas that might not be easily accessible by car. This appeals to those interested in outdoor recreational activities. Therefore, the rising consumer interest in outdoor recreational activities is propelling the market.

Motorcycles are widely adopted by people across the globe as they are typically less expensive to purchase than cars. This makes them an affordable option for many people, particularly for those buying their first vehicle. Additionally, motorcycles are generally more fuel-efficient than cars as well as are smaller and lighter than cars, making them easier to maneuver, especially in traffic. These benefits linked with motorcycles are estimated to boost their adoption in the coming years.

Impact of Artificial Intelligence (AI) in Motorcycle Market

Artificial Intelligence (AI) is reshaping the landscape of the motorcycle market with its transformative potential. Manufacturers are leveraging AI to enhance rider safety, improve vehicle performance, and deliver personalized experiences. AI-powered </sp

The U.S. motorcycle & bike parts market size in 2024 was USD 6.8 billion, and it will reach USD 9.3 billion by 2032 at a CAGR of 4.1% during 2025–2032.

According to Cognitive Market Research, the global connected motorcycle market size is USD 112.5 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2031. Market Dynamics of Connected Motorcycle Market

Key Drivers for Connected Motorcycle Market

Implementation of Security and Safety Measures - There are differences in effectiveness, management, stability, and controls between different kinds of motorcycles, including sport bikes, cruisers, adventure bikes, and scooters. In the case of an accident, motorcyclists are not well protected. As a result, they need always to be alert and agile. Government and road safety agencies, together with OEMs, are now very concerned about motorcycle accidents. For example, 34% of all road deaths in the United States are caused by motorcycle riders. 76% of the 5,458 accidents in the US in 2020 involved riders, while 24% involved passengers, according to the NHTSA. Governments and motorcyclists are also quite concerned about collisions with stationary objects. V2V and V2I connectivity services must be dependable and cutting-edge for all these functionalities. New motorcycles with safety features will increase demand for software platforms, related components, and communication services. Sixteen of these technology- and application-driven projects for the connected motorcycle market are presently being worked on by the collaboration.
Improvements in connectivity (5G & cloud) are anticipated to drive the connected motorcycle market's expansion in the years ahead.

Key Restraints for Connected Motorcycle Market

Lack of unified standards and a standardized platform poses a serious threat to the connected motorcycle industry.
Market growth may be restricted by limited facilities and connectivity issues.

Introduction of the Connected Motorcycle Market

With the goal of improving the rider experience, safety, and performance, the connected motorcycle market incorporates cutting-edge technologies like artificial intelligence (AI), IoT, and V2X (Vehicle-to-Everything) communication into motorcycles. Smart helmets, ride analytics, GPS units, and real-time diagnostics are all part of this sector. Consumer need for safety features like collision detection and emergency help is rising, which is one of the key market trends. Improved riding experiences are made possible by technological developments in AI and networking. Growing demand for safer, more efficient modes of mobility is being driven by regulations and the popularity of electric motorcycles. The widespread adoption of connected technology is hampered by issues including high costs, cybersecurity concerns, and the requirement for a strong infrastructure.

The global revenue in the motorcycles market was forecast to continuously increase between 2024 and 2029 by in total 28.4 billion U.S. dollars (+19.2 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 176.25 billion U.S. dollars and therefore a new peak in 2029. Find more information concerning the Philippines and Vietnam. The Statista Market Insights cover a broad range of additional markets.

North America Motorcycles Market is poised for growth, driven by increasing consumer demand for diverse motorcycle options, particularly in adventure sports.

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Adventure Motorcycles Market Size 2024-2028

The adventure motorcycles market size is forecast to increase by USD 12224.35 million at a CAGR of 6.46% between 2024 and 2028. The market is experiencing significant growth, driven by several key trends. Firstly, there is an increasing trend toward adventurous sporting, with consumers seeking thrilling experiences and a desire to explore new territories. Secondly, technological advances in adventure motorcycles continue to shape the market, with innovations such as improved suspension systems, enhanced engine performance, and advanced safety features. Lastly, environmental concerns are becoming a significant factor, with manufacturers focusing on reducing the carbon footprint of their products through the use of electric and hybrid motorcycles. These trends are shaping the market, offering both opportunities and challenges for industry players.

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Adventure motorcycles, often referred to as ADV bikes or street-legal adventure motorcycles, have surged in popularity among thrill-seekers. These bikes are designed for versatility, featuring large fuel tanks, high-raked suspensions, and rugged tires that make it easy for riders to tackle both paved roads and off-road trails. Most adventure motorcycles are equipped with dual-purpose tires, rear-view mirrors, instruments, lights, and turn signals, ensuring a safe and comfortable riding experience.

Engine sizes vary, with some models offering larger engines for added power and torque. Riders can also choose from a wide range of accessories to customize their bikes for different riding conditions. Another key feature is the fuel capacity, which allows for long-distance travel without the need for frequent refueling stops. The adventure motorcycle market appeals to a diverse group of riders, including commuters who appreciate the rugged construction and off-road capabilities of these machines. With readily available spare parts and a solid support infrastructure, adventure motorcycles are a reliable option for those looking to enjoy exhilarating rides.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Type

  500cc-1000cc
  Above 1000cc


Application

  Off-road
  On-road


Geography

  APAC

    China


  Europe

    Germany
    UK


  North America

    US


  South America



  Middle East and Africa

By Type Insights

The 500cc-1000cc motorcycle segment is expected to see substantial growth in the coming years. Enthusiasts looking for exciting adventure rides are increasingly drawn to larger engine capacity bikes, particularly those over 500cc, commonly known as adventure motorbikes or ADV bikes. These motorcycles offer a range of benefits that enhance the riding experience.

First and foremost, they feature advanced suspension systems that improve handling on rugged terrain. Their larger fuel capacity allows for longer trips without frequent stops, while dual-purpose tires ensure optimal performance on both paved roads and dirt trails. Many adventure motorbikes also come equipped with various riding modes, accessory options, and electronic suspension systems that enhance comfort and control for the rider. Additional features like navigation systems and riding aids make every journey more enjoyable.

Engine capacity is a crucial consideration, as multi-cylinder motorcycles deliver greater power and torque, resulting in improved acceleration and higher top speeds. These street-legal bikes are designed for off-road capabilities, boasting high-quality chassis, high-raked suspensions, large fuel tanks, and aerodynamic fairings. Adventure riders appreciate not just the performance but also the distinctive styling and sound of these bikes, which are equipped with features like body positioning options, windscreens, rear-view mirrors, and rugged tires for a more immersive riding experience.

Motorcycle manufacturers are continuously innovating, introducing connected technologies, weight reduction methods, and advanced battery and radar systems to meet the rising demand for adventure bikes. New offerings, such as Zontes' 500cc adventure bike, The 500 T, are generating additional excitement in the market. In summary, adventure motorcycles combine power, comfort, and versatility, making them a compelling choice for those seeking thrilling, long-distance rides across diverse terrains.

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The 500cc-1000cc segment accounted for USD 16.85 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 62% to the growth of the global market during the forecast period. Technavio's

The global imitation racing motorcycle market is experiencing robust growth, driven by increasing demand from younger demographics and enthusiasts seeking affordable yet stylish alternatives to high-end racing bikes. This market, estimated at $2.5 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $4.2 billion by 2033. Several factors contribute to this expansion. The rising popularity of motorcycle racing and related media, coupled with a desire for personalized and customized vehicles, fuels demand. Furthermore, the accessibility of imitation racing motorcycles, often priced significantly lower than their high-performance counterparts, makes them attractive to a wider consumer base. Key market segments include single-cylinder and multi-cylinder engines, catering to different performance preferences and budget considerations. Commercial and private use applications further segment the market, with the private use sector dominating due to the recreational nature of these motorcycles. Geographical distribution shows strong growth in Asia-Pacific regions, fueled by increasing disposable incomes and burgeoning motorcycle cultures in countries like China and India. North America and Europe also remain significant markets, although growth rates may be slightly more moderate than in the Asia-Pacific region. While the market enjoys significant tailwinds, challenges remain. Stringent emission regulations in various regions could impact the production and sales of certain models. Furthermore, increasing competition from established motorcycle manufacturers offering more affordable models could place pressure on margins. To mitigate these challenges, manufacturers are increasingly focusing on innovation, such as incorporating advanced technologies and styling elements to enhance the appeal and performance of their offerings. The market is also witnessing a rise in customization options, allowing consumers to personalize their motorcycles, enhancing brand loyalty and market appeal. The overall outlook for the imitation racing motorcycle market remains positive, with sustained growth expected throughout the forecast period.

The global high-performance motorcycle market is experiencing robust growth, projected to reach a value of $40,040 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 7.0% from 2025 to 2033. This expansion is fueled by several key factors. Increasing disposable incomes in developing economies, coupled with a rising young adult population passionate about motorcycling, are driving significant demand. Technological advancements, such as improved engine performance, enhanced safety features (like ABS and traction control), and sophisticated electronics, are also contributing to market growth. Furthermore, the growing popularity of motorcycle racing and related lifestyle activities further boosts consumer interest. The market segmentation reveals a preference for two-wheel motorcycles over three-wheelers, with the personal use segment dominating application-wise. Leading manufacturers like Honda, Yamaha, Harley-Davidson, BMW, and Ducati are capitalizing on these trends through innovative product launches and aggressive marketing campaigns, further intensifying competition within the market. The market's regional landscape shows significant variations. North America and Europe currently hold substantial market shares due to high per capita income and established motorcycle culture. However, the Asia-Pacific region, particularly India and China, is expected to witness the fastest growth in the forecast period, driven by expanding middle-class populations and increasing motorcycle adoption. Despite the positive outlook, challenges remain. Stringent emission regulations, escalating raw material costs, and concerns regarding road safety could potentially restrain market growth to some extent. However, manufacturers are actively addressing these challenges through the development of environmentally friendly engines and advanced safety technologies, indicating a sustained positive trajectory for the high-performance motorcycle market in the long term.

North America Motorcycle Racing market size will be USD 263.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 357.7 Million by 2031. This growth is mainly attributed to the region's technology advancement.

According to Cognitive Market Research, the global Premium Motorcycles market size will be USD XX million in 2024. It will expand at a compound annual growth rate (CAGR) of 23.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD XX million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.7% from 2024 to 2031.
The Cruiser Motorcycles category is the fastest growing segment of the Premium Motorcycles industry

Market Dynamics of Premium Motorcycles Market

Key Drivers for Premium Motorcycles Market

Rising Disposable Incomes to Boost Market Growth

Increasing disposable incomes, particularly in emerging markets, are driving heightened demand for premium motorcycles. Increased incomes enhance consumers' purchasing power, enabling them to invest in premium, feature-laden motorcycles that align with their aspirational lifestyles. This transition is especially apparent among middle-class consumers who desire automobiles that integrate performance, comfort, and prestige. The increasing popularity of leisure motorcycling and adventure travel enhances demand for high-end models. Manufacturers are implementing creative designs, advanced technologies, and improved customization possibilities to appeal to this growing consumer demographic. Consequently, increasing disposable incomes are a primary catalyst for expansion in the premium motorbike sector.

Changing Lifestyle Preferences to Drive Market Growth

Motorcycles are transforming from simple means of transport to potent symbols of living, embodying individualism, adventure, and freedom. A significant number of consumers perceive motorbike ownership as an expression of their identity and a means of differentiation. Adventure and touring motorcycles are notably favoured, attracting individuals in pursuit of exhilarating adventures and discoveries. The emergence of motorcycle organizations and groups highlights this cultural transformation, fostering a sense of connection among riders. Manufacturers are capitalizing on this trend by providing models that merge performance with distinctive appearance and customization choices, framing motorcycles as not merely cars but as representations of a vibrant lifestyle.

Restraint Factor for the Premium Motorcycles Market

Economic Slowdowns, will Limit Market Growth

Economic downturns frequently result in diminished consumer expenditure, particularly on non-essential goods such as luxury motorcycles. In periods of financial instability, customers prioritize necessary purchases and may postpone or abandon expenditures on expensive things. Luxury items, such as premium motorcycles, are especially susceptible as consumers grow more prudent regarding their spending. Manufacturers may have difficulties if demand for premium models diminishes, necessitating potential modifications in pricing tactics, promotions, and manufacturing volumes. In such contexts, businesses may pivot towards more economical alternatives or implement financing schemes to sustain consumer engagement and alleviate the effects of economic recessions.

Impact of Covid-19 on the Premium Motorcycles Market

The COVID-19 epidemic profoundly affected the motorcycle market, altering supply networks, manufacturing processes, and consumer expenditure. Lockdowns and restrictions caused temporary industrial closures, stalling production and leading to inventory shortages. Simultaneously, customer demand varied, with certain regions witnessing a decrease in sales attributed to economic uncertainties. In some markets, the epidemic generated heightened interest in motorbikes as a safer, individual means of transportation, esp...

Market Size statistics on the Motorcycle Dealership and Repair industry in United States