The revenue of the natural personal care market in the United States was forecast to continuously increase between 2024 and 2029 by in total 0.1 billion U.S. dollars (+3.91 percent). After the eigth consecutive increasing year, the share of (non-)programmatic ad spending in digital ad spending is estimated to reach 2.68 billion U.S. dollars and therefore a new peak in 2029.

The global revenue in the 'Natural Personal Care' segment of the beauty & personal care market was forecast to continuously increase between 2025 and 2030 by in total four billion U.S. dollars (+17.61 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 26.69 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Natural Personal Care' segment of the beauty & personal care market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the revenue change in the 'Cosmetics' segment of the beauty & personal care market in the world and the average revenue per capita in the 'Personal Care' segment of the beauty & personal care market in Japan.The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Natural Personal Care' segment of the beauty & personal care market worldwide was modeled to stand at ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Natural Personal Care.

The Organic Personal Care Products Market is Segmented by Product Type (Skin Care, Hair Care, Lip Care, Deodorants and Antiperspirant, Bath and Shower, and More), by Category (Mass, and Premium), by Distribution Channel (Hypermarkets/Supermarkets, and More), and by Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The Organic Skin Care Products Market is Segmented by Product Type (Facial Care, Body Care, and Lip Care), by Category (Premium Products and Mass Products), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and More), and by Geography (North America, South America, Europe, Asia-Pacific, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The organic personal care market size was USD 34.2 billion in 2025 and was expected to grow at a CAGR of 8.4% over the 2025 to 2035 forecast period. The global valuation of the industry is expected to reach USD 76.4 billion by 2035.

Country-wise analysis of the Organic Personal Care Market

Country	CAGR (2025 to 2035)
USA	10.6%
UK	9.2%
France	8.8%
Germany	8.5%
Italy	8.2%
South Korea	9.7%
Japan	8.6%
China	10.2%
Australia-NZ	9.0%

Competitive Outlook

Company Name	Market Share (%)
Aveda Corporation	20-24%
Burt’s Bees	16-20%
The Estée Lauder Companies Inc.	12-16%
The Hain Celestial Group	10-14%
Amway Corporation	8-12%
Other Players	30-38%

United States Organic Personal Care Market was valued at USD 3.01 billion in 2024 and is anticipated to grow USD 5.10 billion by 2030 with a CAGR of 9.25%

Pages	81
Market Size	2024: USD 3.01 Billion
Forecast Market Size	2030: USD 5.10 Billion
CAGR	2025-2030: 9.25%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. L'Oreal USA, Inc. 2. The Hain Celestial Group, Inc. 3. Aubrey Organics, Inc. 4. Eminence Organic Skin Care 5. L'Occitane, Inc. 6. Shea Terra Organics, LLC 7. Orgaid Inc. 8. Botanical Organic Products, LLC 9. Radico USA, Inc. 10. FarmHouse Fresh

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total 632.7 million U.S. dollars (+31.65 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 2.6 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Natural Cosmetics' segment of the beauty & personal care market was continuously increasing over the past years.Find more information concerning Indonesia and Poland. The Statista Market Insights cover a broad range of additional markets.

US Organic Personal Care Products Market size is expected to reach USD 16.0 Billion by 2034, from USD 6.4 Billion in 2024, at a CAGR of 9.6%.

Snapshot img

Personal Care Market Size 2024-2028

The personal care market size is forecast to increase by USD 167.2 billion, at a CAGR of 6.03% between 2023 and 2028.

The market is experiencing significant growth due to the increasing number of consumers, both male and female, prioritizing self-care and opting for an expansive range of personal care products. This trend is further fueled by the influence of social media and blogging, which has created a culture of sharing beauty tips and product recommendations. However, this market faces challenges, primarily the high cost of natural and organic personal care products. Manufacturers must navigate this obstacle by offering affordable alternatives or partnering with suppliers to source cost-effective, eco-friendly ingredients. Notably, the skincare segment continues to dominate the market, driven by the rising awareness of the importance of skin health and the availability of advanced technologies.
In the realm of hair care, the demand for organic and natural shampoos and conditioners is on the rise, as consumers become more conscious of the potential health risks associated with synthetic ingredients. Lastly, the makeup industry remains a key player, with a growing emphasis on clean beauty and sustainable practices. Companies that can effectively address the challenges of affordability and sustainability while catering to evolving consumer preferences will be well-positioned for success in the market.

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The market continues to evolve, shaped by dynamic consumer behavior and technological advancements. Cruelty-free products have gained significant traction, with an increasing number of consumers prioritizing ethical sourcing and production methods. In the realm of men's grooming, traditional shaving cream is being challenged by innovative alternatives, such as electric razors and shaving subscriptions. Virtual reality technology is revolutionizing hair styling, allowing customers to experiment with different looks before committing. Influencer marketing and social media platforms are transforming the way brands connect with consumers. Body care trends focus on natural and organic products, catering to various skin concerns and types.

Competitor analysis is crucial in this competitive landscape, with companies continually striving to differentiate through product efficacy, customer experience, and pricing strategies. Augmented reality is playing a role in enhancing the shopping experience, enabling consumers to virtually test products before purchase. Product safety and allergy testing are essential considerations, ensuring consumer trust and satisfaction. Oral care, sun care, and personalized skincare are other sectors experiencing growth, driven by consumer demand for comprehensive self-care solutions. Brand loyalty is fostered through content marketing and data analytics, allowing companies to tailor their offerings and engage with their audience effectively. Machine learning and AI are being integrated into various aspects of the industry, from product development to customer service.

The market is a vibrant and ever-changing landscape, with ongoing innovation and adaptation to consumer preferences and technological advancements. From body wash and bath & shower products to hair color and dental floss, the sector continues to evolve, offering a wealth of opportunities for businesses and consumers alike.

How is this Personal Care Industry segmented?

The personal care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skincare products
  Haircare products
  Color cosmetics
  Oral care products
  Others


Consumer Type

  Men's Grooming
  Women's Care
  Baby Care
  Senior Care


Ingredient Focus

  Natural/Organic Products
  Vegan Products
  Sustainable Packaging
  Cruelty-Free Products


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is characterized by various trends and dynamics, with consumer behavior playing a significant role in shaping market patterns. Predictive modeling helps businesses anticipate consumer preferences, enabling them to ta

Snapshot img

Natural And Organic Personal Care Product Market Size 2025-2029

The natural and organic personal care product market size is forecast to increase by USD 12.37 billion, at a CAGR of 9.3% between 2024 and 2029.

The market is a continually evolving sector that caters to consumers seeking products free from synthetic ingredients. This market's growth is driven by increasing consumer awareness and demand for healthier, eco-friendly alternatives. Among the key demographics fueling this trend are female consumers, who account for a significant portion of the market. Sustainability is another critical factor shaping the market. Brands are adopting eco-friendly packaging solutions to meet consumer expectations and reduce their environmental footprint. However, the higher cost associated with natural and organic ingredients remains a challenge for some consumers and brands. Comparing the market's growth dynamics, the demand for organic personal care products has shown a steady increase, outpacing the growth of their conventional counterparts.
For instance, organic skincare products have seen a 23.3% increase in sales compared to the previous year. This trend is expected to continue as consumers become more conscious of their health and the environment. In the realm of business strategy, companies are focusing on innovation and product development to cater to this growing demand. They are investing in research and development to create new, effective, and affordable organic and natural personal care products. This competition is driving the market's dynamics, with brands constantly striving to differentiate themselves and meet evolving consumer preferences. The market is a dynamic and growing sector, driven by increasing consumer awareness, sustainability, and innovation.
The demand for organic personal care products is on the rise, with skincare leading the charge. Brands are focusing on innovation and sustainability to meet consumer expectations and stay competitive.

Major Market Trends & Insights

North America dominated the market and accounted for a 39% growth during the forecast period.
The market is expected to grow significantly in Second Largest Region as well over the forecast period.
By the Product, the Skincare sub-segment was valued at USD 6.02 billion in 2023
By the Distribution Channel, the Offline stores sub-segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 22.20 billion
Future Opportunities: USD 12.37 billion 
CAGR : 9.3%
North America: Largest market in 2023

What will be the Size of the Natural And Organic Personal Care Product Market during the forecast period?

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The market exhibits a significant presence in the business landscape, with current sales accounting for over 20% of the overall personal care sector. This segment's growth trajectory is anticipated to continue, with a projected expansion of approximately 15% within the next five years. A comparison of market trends reveals a notable shift towards transparency and traceability in product ingredients. For instance, the use of sensory profiling techniques and ingredient traceability systems has gained traction, ensuring consumers are well-informed about the origins and qualities of the products they purchase. Moreover, the focus on product safety assessments and regulatory compliance issues has led to the implementation of stringent quality assurance protocols and ethical sourcing guidelines.
This dedication to transparency and consumer trust is further underscored by the increasing popularity of eco-label certifications and the adoption of sustainable packaging material selection. In the realm of product development, there is a growing emphasis on product formulation innovation, stability studies, and bioactive compound analysis to create effective and eco-friendly offerings. These advancements, coupled with consumer preference research and clinical trial methodologies, enable brands to cater to the evolving needs and expectations of their clientele. Furthermore, the market is witnessing a growth in process optimization techniques, ensuring efficient manufacturing process validation and regulatory compliance. The integration of sensory profiling, quality control procedures, and sustainability reporting standards has become essential for companies seeking to maintain a competitive edge.
In summary, the market is characterized by continuous innovation, consumer-driven trends, and a commitment to transparency and sustainability. The aforementioned statistics represent a snapshot of the market's current performance and future growth prospects.

How is this Natural And Organic Personal Care Product Industry segmented?

The natural and organic personal care product industry research report provides comprehensive data (region-wise segme

The revenue of the natural skin care market in the United States was forecast to decrease between 2024 and 2029 by in total 0.01 billion U.S. dollars. This overall decrease does not happen continuously, notably not in 2027. The share of (non-)programmatic ad spending in digital ad spending is estimated to amount to 2.5 billion U.S. dollars in 2029.

According to Cognitive Market Research, the global Cosmetics & Personal Care Market size will be USD 558914.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 223565.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 167674.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 128550.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 27945.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 11178.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The fragrance category is the fastest growing segment of the Cosmetics & Personal Care industry

Market Dynamics of Cosmetics & Personal Care Market

Key Drivers for Cosmetics & Personal Care Market

Increasing Demand for Natural and Sustainable Products: Consumer preferences are increasingly leaning towards cosmetics that are made with natural, organic, and ethically sourced ingredients. The trend is being propelled by sustainability and environmental awareness, with a rising interest in clean-label, cruelty-free, and vegan products. Brands that align with ethical principles and eco-friendly practices are capturing a larger share of the market as consumers become more discerning and health-conscious.

Urbanization and Rising Disposable Income Driving Market Growth: Urban living is intensifying the demand for personal grooming and beauty products. As more consumers become acquainted with global beauty standards and trends, they are placing a higher value on self-care and personal appearance. Increased disposable income, especially in emerging markets, is facilitating greater access to premium and luxury products, thus fostering steady market expansion.

Restraint Factor for the Cosmetics & Personal Care Market

Regulatory Complexity Impeding Product Development: The industry is encountering increasing difficulties due to the changing landscape of safety regulations, ingredient limitations, and labeling mandates across various regions. Adhering to these regulations can elevate operational expenses and postpone product introductions, particularly for smaller or niche brands. The necessity to navigate differing international standards further complicates global expansion initiatives, serving as a barrier to innovation and rapid market entry.

Key Trends for the Cosmetics & Personal Care Market

Personalization and Technology-Driven Beauty Solutions: Consumers are progressively pursuing personalized beauty routines that are customized to their skin type, lifestyle, and individual preferences. Brands are reacting by offering AI-enhanced skincare diagnostics, bespoke formulations, and virtual try-on technologies. This trend boosts user engagement and fosters brand loyalty, particularly as digital platforms become pivotal for beauty product discovery and acquisition.

Gender-Neutral and Inclusive Beauty Gaining Traction: Inclusive marketing and product design are emerging as significant differentiators. Brands are introducing gender-neutral, diverse, and inclusive product lines that mirror broader beauty ideals and social acceptance. This trend promotes a more comprehensive understanding of beauty and resonates with younger, socially conscious consumers, influencing the future trajectory of the industry.

Impact of Covid-19 on the Cosmetics & Personal Care Market

The COVID-19 pandemic significantly impacted the cosmetics and personal care market, initially causing a decline in sales due to lockdowns, store closures, and reduced consumer spending on non-essential products. The market adapted with a surge in demand for hygiene-related items such as hand sanitizers, soaps, and skincare products. E-commerce emerged as a critical sales channel, with brands focusing on digital platforms to reach cust...

The Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, Cosmetics/Makeup Products), Category (Premium Products and Mass Products), Ingredient Type (Natural/Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Channels and Other Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The North America Beauty and Personal Care Market is Segmented by Product Type (Personal Care, Cosmetics/Make-up), Category (Premium Products, Mass Products), Ingredients (Conventional/Synthetic, Natural/Organic), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Beauty and Personal Care Market Outlook

The global beauty and personal care market size was valued at approximately $550 billion in 2023 and is projected to reach around $800 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.3% during the forecast period. This growth is driven by increasing consumer awareness about personal hygiene and the rising demand for premium beauty products. The market is experiencing a significant transformation due to evolving consumer preferences, increased disposable incomes, and the influence of social media and celebrity endorsements.

One of the primary growth factors for the beauty and personal care market is the rising awareness and importance of personal hygiene and grooming, which has led to an increased demand for various skincare, haircare, and hygiene products. Consumers are becoming more conscious of their appearance and the benefits of maintaining a proper personal care regimen. This shift in consumer behavior is further fueled by the proliferation of beauty influencers and social media platforms, where product reviews and beauty tutorials are readily available, influencing purchasing decisions.

Another significant driver is the growing middle-class population in emerging economies, particularly in the Asia Pacific and Latin America regions. With increasing disposable incomes, consumers in these regions are willing to spend more on premium and high-quality beauty and personal care products. Additionally, the expansion of retail channels and the rise of e-commerce platforms have made it easier for consumers to access a wide range of products, thereby boosting market growth.

The market is also being shaped by the trend towards natural and organic products. Consumers are increasingly seeking out products that contain natural ingredients and are free from harmful chemicals. This has led to the growth of niche markets within the beauty and personal care industry, such as organic skincare and haircare products. Brands that emphasize sustainability and ethical practices are gaining traction, as consumers become more environmentally conscious.

Regionally, the Asia Pacific market is expected to witness the highest growth during the forecast period, driven by the large population base and increasing urbanization. North America and Europe are also significant markets, with high consumer spending on beauty and personal care products. In contrast, the Middle East & Africa and Latin America regions are anticipated to grow steadily, supported by the rising disposable incomes and the increasing adoption of beauty and personal care products.

Product Type Analysis

In the beauty and personal care market, the product type segment includes skincare, haircare, oral care, cosmetics, fragrances, and others. Skincare products hold a significant share in the market, driven by the increasing consumer awareness about skin health and the benefits of using skincare products. The demand for anti-aging products, sunscreens, and moisturizers is particularly high, as consumers seek to protect their skin from the harmful effects of pollution and UV radiation. Additionally, the trend towards natural and organic skincare products has further propelled market growth in this segment.

Haircare products are another major segment, encompassing shampoos, conditioners, hair oils, and styling products. The growing awareness about hair health and the rising demand for products that address specific hair concerns, such as dandruff, hair fall, and dryness, are driving the growth of this segment. Moreover, the increasing popularity of hair coloring and styling products among both men and women is contributing to the market expansion. Innovative product formulations and the introduction of new variants, such as sulfate-free and paraben-free products, are also boosting the haircare market.

Oral care products, including toothpaste, mouthwash, and dental floss, are essential for maintaining oral hygiene. The increasing incidence of dental problems and the rising awareness about oral health are major factors driving the growth of the oral care segment. Innovative products, such as teeth whitening kits and electric toothbrushes, are gaining popularity among consumers, further fueling market growth. Additionally, the growing emphasis on preventive care and the availability of a wide range of products are contributing to the expansion of this segment.

Cosmetics, which include makeup products such as foundation, lipstick, and eye shadow, are experiencing robust growth, driven

The global market for natural and organic personal care products is experiencing robust growth, projected to reach $25.28 billion in 2025. While the exact Compound Annual Growth Rate (CAGR) isn't provided, considering the strong consumer demand for sustainable and ethically sourced products, coupled with increasing awareness of the potential harmful effects of synthetic ingredients, a conservative estimate of the CAGR for the forecast period (2025-2033) would be around 7-8%. This signifies a substantial expansion of the market, driven by several key factors. Consumers are increasingly prioritizing health and wellness, leading to a surge in demand for products perceived as natural, gentle, and environmentally friendly. The rising prevalence of skin sensitivities and allergies is also fueling this trend, as consumers seek gentler alternatives to conventional personal care products. Furthermore, the growing availability of certified organic and natural ingredients, coupled with heightened regulatory scrutiny of synthetic chemicals, further propels market expansion. Major players like Estée Lauder, L'Oréal, and Weleda are actively investing in this sector, launching new product lines and acquiring smaller, specialized brands to capitalize on this burgeoning market opportunity. This growth is further segmented by product type (skincare, haircare, makeup, etc.), distribution channel (online, retail), and geographic region. North America and Europe currently hold significant market share, but regions like Asia-Pacific are demonstrating rapid growth potential, driven by rising disposable incomes and increasing awareness of natural and organic products. However, challenges remain, including price sensitivity among consumers, potential supply chain disruptions, and the need for robust quality control and certification standards to maintain consumer trust. Despite these restraints, the overall outlook for the natural and organic personal care market remains positive, with continued growth expected throughout the forecast period driven by evolving consumer preferences and the industry's response to those preferences.

Snapshot img

Natural Cosmetics Market Size 2025-2029

The natural cosmetics market size is forecast to increase by USD 68.99 billion, at a CAGR of 32.6% between 2024 and 2029. The market is experiencing significant growth due to the increasing consumer preference for chemical-free and environmentally friendly personal care products. This trend is driven by a rising awareness of health and wellness, as well as concerns regarding the long-term effects of synthetic ingredients on human health and the environment.

Major Market Trends & Insights

APAC dominated the market and contributed 59% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the Distribution Channel, the offline segment led the market and was valued at USD 15.24 billion of the global revenue in 2023.
Based on the Type, the personal care segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 1.01 Billion
Future Opportunities: USD 68.99 Billion
CAGR (2024-2029): 32.6%
APAC: Largest market in 2023

A key driver is the growing demand for organic plant-based cosmetics, reflecting consumers' interest in natural and sustainable alternatives. However, the market faces challenges from stringent government regulations, which require companies to comply with strict standards for labeling, safety, and quality. These regulations can increase production costs and limit product innovation, necessitating strategic planning and adaptability for market players. Companies seeking to capitalize on market opportunities should focus on transparency, sustainability, and innovation to meet evolving consumer demands and navigate regulatory challenges effectively.

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The market continues to evolve, driven by consumer demand for organic ingredients, ethical sourcing practices, and sustainable production methods. Product shelf-life extension is a significant focus, with innovation in ingredient traceability systems ensuring transparency and trust. Vegan cosmetic formulations and sensory evaluation methods are also gaining popularity, as are natural fragrance compounds and mineral-based sunscreens. Formulation stability studies using plant-derived antioxidants are crucial for maintaining product efficacy. Industry growth is expected to reach double-digit percentages, with water purification methods and skin microbiome impact becoming increasingly important. UV protection efficacy and anti-aging efficacy testing are essential for ensuring product performance and consumer safety.

Skin penetration enhancers, hypoallergenic formulations, and natural color pigments are other key trends. One example of market dynamism is the shift towards eco-friendly certifications and cruelty-free manufacturing. A leading brand increased sales by 15% by adopting these practices, demonstrating the growing importance of ethical production methods. Consumer safety regulations and supply chain sustainability are also critical considerations, with ingredient purity verification and natural preservative systems essential for maintaining product integrity. Clinical trial methodologies and bioactive compound analysis are becoming more sophisticated, enabling companies to develop innovative, effective products. Essential oil extraction and quality control procedures are also crucial for ensuring product consistency and safety.

Sustainable packaging materials and packaging recyclability are gaining importance, reflecting the ongoing evolution of the market. Emulsion stability testing and skin irritation assessment are essential for maintaining product quality and safety. Dermatological safety testing is also crucial for ensuring consumer safety and regulatory compliance. The market continues to unfold, with ongoing innovation in formulation development, production methods, and sustainability practices.

How is this Natural Cosmetics Industry segmented?

The natural cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Personal care
  Skin care
  Others


Price Range

  Low
  Medium
  High


Consumer Type

  Men
  Women
  Unisex


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World

Snapshot img

Online Beauty And Personal Care Products Market Size 2024-2028

The online beauty and personal care products market size is forecast to increase by USD 50.96 billion at a CAGR of 14.76% between 2023 and 2028. The market is experiencing significant growth due to several key factors. The increasing penetration of the internet and smart devices has made product delivery more convenient, with many consumers opting for third-party delivery services for hassle-free and quick purchases. Consumer lifestyle changes, including a focus on health and hygiene, self-esteem, and physical appearance, have also driven demand for a wide range of products, from moisturizers and soaps to cleansers and toothpaste. However, logistics remains a challenge for e-retailers in this sector, as ensuring timely and accurate delivery of perishable and fragile products, including skincare and hair care products, is crucial to maintaining customer satisfaction. In response, brands are increasing their online presence and offering discounts and promotions to boost customer loyalty. Male grooming is another growing segment, as men increasingly prioritize their personal care routines. Logistics remains a concern for e-retailers, as they strive to provide efficient and reliable delivery services to meet consumer expectations.

What will be the Size of the Market During the Forecast Period?

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The market continues to experience significant growth, with digital channels playing a pivotal role in driving sales. According to market research, e-commerce sales in this sector are projected to expand at a steady pace, fueled by various factors. One of the primary factors contributing to the growth of online sales is the increasing preference for convenience. In today's fast-paced world, consumers seek to save time and effort by purchasing their favorite skincare, haircare, makeup, fragrances, personal hygiene, and other personal care products from the comfort of their homes.

Furthermore, another factor driving the growth of online sales is the availability of free delivery options. Many retailers offer free shipping, making it more appealing for consumers to shop online. Additionally, the wide range of premium products available at competitive prices further attracts consumers to make their purchases online. Physical appearance, health, and hygiene are essential aspects of self-care, and consumers are increasingly recognizing the importance of investing in high-quality personal care products. This trend is particularly prevalent among millennials, who are known for their preference for non-toxic and natural products. The beauty and personal care market encompasses a diverse range of product categories, including moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, and more.

Moreover, these products cater to both male and female consumers, with specialized offerings for each gender. The market landscape for beauty and personal care products is diverse, with various distribution channels such as specialty stores, pharmacies, and beauty salons. However, e-commerce platforms have emerged as a significant player in this market, offering consumers a wide range of products, competitive pricing, and the convenience of doorstep delivery.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances
  Others


Geography

  APAC

    China
    India
    Japan


  North America

    US


  Europe

    UK


  South America



  Middle East and Africa

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period. The market for beauty and personal care products is experiencing significant growth, with an increasing number of consumers turning to e-commerce platforms for product delivery. Third-party delivery services have become increasingly popular, allowing for convenient and efficient product acquisition. In this market, there is a rising demand for organic and herbal products, as well as eco-friendly packaging, reflecting consumer lifestyle changes and a focus on health and hygiene. Male grooming is also a growing segment, with an expanding range of products available, including moisturizers, soaps, cleansers, and toothpaste. The trend towards multifunctional skincare products that cater to both facial and body care needs is gaining traction.

Furthermore, consumers are increasingly seeking products that offer multiple benefits in one application. Social media plays a significant role in shaping beauty trends and influencing consumer preferences. Beauty influencers and online communities share tip

The size of the U.S. Personal Care Products Market was valued at USD 77.21 billion in 2023 and is projected to reach USD 116.86 billion by 2032, with an expected CAGR of 6.1 % during the forecast period. The U.S. personal care products market ranges from products that enhance hygiene, beauty, and general well-being. These include skincare, haircare, cosmetics, fragrances, oral care, and body care products. The market for personal care products has continued to grow steadily with growing health, beauty, and self-care awareness and innovations in formulations that address different types of skin and concerns. The U.S. market is driven by such factors as consumer interest in organic and natural ingredients, cruelty-free products, innovations in anti-aging, moisturization, and sun protection. On top of this, there are rising social media and beauty influencer trends that are pushing markets towards more niche, tailored-to-the-individual goods. Major brands and tiny indie companies are investing into sustainable packaging and eco-friendly ingredients; that's because consumers nowadays demand green products. The market of personal care in the United States is highly competitive and there are continuous trends relating to wellness and sustainability. Recent developments include: In March 2024, L'Oréal launched a new ingredient called Melasyl, designed to address localized pigmentation issues like age spots and post-acne marks across all skin tones. Melasyl was developed over 18 years of research and clinical testing and will be incorporated into products from L'Oréal's brands like La Roche Posay, L'Oréal Paris, and Vichy to provide more accessible solutions for people dealing with uneven skin tone and pigmentation. , In February 2024, Coty Inc. and Marni, the Italian luxury fashion brand announced a new long-term licensing agreement to produce, develop, and distribute beauty and fragrances products under the Marni brand until at least 2040. The partnership aims to translate Marni's creative and fashion-forward identity into the beauty sector, delivering premium offerings that strengthen Marni's luxury positioning and expand its brand. .