The United States Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

Recent developments include: In June 2024, The Estée Lauder Companies announced the completion of its acquisition of DECIEM Beauty Group Inc. Having secured majority ownership in 2021, Estée Lauder finalized the acquisition of the remaining shares for approximately USD 860 million as of May 31, 2024. Renowned for its flagship brand, The Ordinary, DECIEM significantly enhances The Estée Lauder Companies’ skincare portfolio, reinforcing its position in the prestige skincare segment, particularly in North America and Europe, where DECIEM has achieved notable market leadership. , In April 2023, Coty Inc.'s renowned philosophy brand became an official participant in the Cruelty-Free International Leaping Bunny Programme, signifying that all philosophy products have received the esteemed Leaping Bunny certification. This recognition assures philosophy consumers of the brand's firm commitment to ending animal testing within the cosmetics industry, reinforcing its ethical stance and dedication to cruelty-free practices. .

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Personal Care Market Size 2024-2028

The personal care market size is forecast to increase by USD 167.2 billion, at a CAGR of 6.03% between 2023 and 2028.

The market is experiencing significant growth due to the increasing number of consumers, both male and female, prioritizing self-care and opting for an expansive range of personal care products. This trend is further fueled by the influence of social media and blogging, which has created a culture of sharing beauty tips and product recommendations. However, this market faces challenges, primarily the high cost of natural and organic personal care products. Manufacturers must navigate this obstacle by offering affordable alternatives or partnering with suppliers to source cost-effective, eco-friendly ingredients. Notably, the skincare segment continues to dominate the market, driven by the rising awareness of the importance of skin health and the availability of advanced technologies.
In the realm of hair care, the demand for organic and natural shampoos and conditioners is on the rise, as consumers become more conscious of the potential health risks associated with synthetic ingredients. Lastly, the makeup industry remains a key player, with a growing emphasis on clean beauty and sustainable practices. Companies that can effectively address the challenges of affordability and sustainability while catering to evolving consumer preferences will be well-positioned for success in the market.

What will be the Size of the Personal Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, shaped by dynamic consumer behavior and technological advancements. Cruelty-free products have gained significant traction, with an increasing number of consumers prioritizing ethical sourcing and production methods. In the realm of men's grooming, traditional shaving cream is being challenged by innovative alternatives, such as electric razors and shaving subscriptions. Virtual reality technology is revolutionizing hair styling, allowing customers to experiment with different looks before committing. Influencer marketing and social media platforms are transforming the way brands connect with consumers. Body care trends focus on natural and organic products, catering to various skin concerns and types.

Competitor analysis is crucial in this competitive landscape, with companies continually striving to differentiate through product efficacy, customer experience, and pricing strategies. Augmented reality is playing a role in enhancing the shopping experience, enabling consumers to virtually test products before purchase. Product safety and allergy testing are essential considerations, ensuring consumer trust and satisfaction. Oral care, sun care, and personalized skincare are other sectors experiencing growth, driven by consumer demand for comprehensive self-care solutions. Brand loyalty is fostered through content marketing and data analytics, allowing companies to tailor their offerings and engage with their audience effectively. Machine learning and AI are being integrated into various aspects of the industry, from product development to customer service.

The market is a vibrant and ever-changing landscape, with ongoing innovation and adaptation to consumer preferences and technological advancements. From body wash and bath & shower products to hair color and dental floss, the sector continues to evolve, offering a wealth of opportunities for businesses and consumers alike.

How is this Personal Care Industry segmented?

The personal care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skincare products
  Haircare products
  Color cosmetics
  Oral care products
  Others


Consumer Type

  Men's Grooming
  Women's Care
  Baby Care
  Senior Care


Ingredient Focus

  Natural/Organic Products
  Vegan Products
  Sustainable Packaging
  Cruelty-Free Products


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is characterized by various trends and dynamics, with consumer behavior playing a significant role in shaping market patterns. Predictive modeling helps businesses anticipate consumer preferences, enabling them to tailor their

Personal Care Products Market Outlook

The global personal care products market size was valued at approximately USD 500 billion in 2023 and is projected to reach around USD 850 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.1% during the forecast period. The market is driven by increasing consumer awareness about personal hygiene, rising disposable incomes, and the growing influence of social media and digital marketing. These factors are collectively fostering significant growth in the personal care products market.

One of the paramount growth factors in the personal care products market is the escalating awareness regarding personal health and hygiene. Consumers today are increasingly conscious of the ingredients in the products they use, leaning towards healthier, organic, and natural options. This trend is significantly impacting product innovation, with companies focusing on developing formulations that cater to these preferences. Additionally, the COVID-19 pandemic has heightened the emphasis on hygiene and cleanliness, further driving the demand for personal care products such as sanitizers, soaps, and disinfectants.

The increase in disposable income, particularly in developing regions, is another critical factor contributing to market growth. As people have more money to spend, they are more likely to invest in premium and luxury personal care products. This trend is notably evident in regions such as Asia Pacific and Latin America, where economic growth has bolstered the middle class. The rising affluence in these regions is leading to a surge in demand for high-quality, branded personal care products, thereby expanding the market's scope.

Furthermore, the burgeoning influence of social media and digital marketing is reshaping the personal care products landscape. Platforms like Instagram, YouTube, and TikTok have become powerful tools for brands to reach and engage with consumers. Influencers and digital marketing campaigns are significantly driving consumer preferences and purchasing decisions. This digital transformation allows brands to target specific demographics with personalized content and product recommendations, thus enhancing consumer engagement and driving sales growth.

Mass Beauty and Personal Care Products have emerged as a significant segment within the broader personal care products market. These products are designed to cater to a wide audience, offering affordability and accessibility without compromising on quality. The mass beauty segment includes a diverse range of products such as skincare, haircare, and cosmetics that are available in supermarkets, drugstores, and online platforms. The growing demand for these products is driven by the increasing consumer focus on personal grooming and hygiene, coupled with the rising influence of social media and beauty influencers. As consumers seek value for money, mass beauty brands are innovating to offer high-quality products at competitive prices, thereby expanding their reach and market share.

The regional outlook for the personal care products market highlights significant opportunities and growth potential across various geographies. Asia Pacific stands out as a rapidly emerging market, driven by a large and growing population, increasing urbanization, and rising disposable incomes. North America and Europe also represent substantial market shares, with high consumer spending and well-established market players. Meanwhile, Latin America and the Middle East & Africa are experiencing steady growth, driven by improving economic conditions and increasing consumer awareness about personal care products.

Product Type Analysis

The personal care products market is segmented by product type into skincare, haircare, oral care, cosmetics, and others. Skincare products represent one of the most significant segments, driven by the growing consumer focus on maintaining healthy and youthful skin. Innovations in anti-aging products, moisturizers, and sunscreens are particularly noteworthy, catering to the diverse needs of consumers across different age groups. The demand for natural and organic skincare products is also on the rise, as consumers become more conscious of the ingredients used in their skincare routines.

Haircare products constitute another substantial segment within the personal care products market. Factors such as rising pollution levels, changing lifestyles, and increasing incid

US Organic Personal Care Products Market size is expected to reach USD 16.0 Billion by 2034, from USD 6.4 Billion in 2024, at a CAGR of 9.6%.

The North America Beauty and Personal Care Market is Segmented by Product Type (Personal Care, Cosmetics/Make-up), Category (Premium Products, Mass Products), Ingredients (Conventional/Synthetic, Natural/Organic), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The revenue ranking in the beauty & personal care market is led by the United States with ****** billion U.S. dollars, while China is following with ***** billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

Beauty and Personal Care Product Market Outlook

According to our latest research, the global beauty and personal care product market size reached USD 591.2 billion in 2024. The market is witnessing robust expansion, propelled by evolving consumer preferences and rising disposable incomes, and is anticipated to grow at a CAGR of 6.1% during the forecast period. By 2033, the market is forecasted to reach a significant milestone of USD 1,005.8 billion, reflecting the increasing demand for innovative and sustainable beauty solutions worldwide. The primary growth factor driving this surge is the heightened emphasis on personal grooming and wellness, coupled with rapid digitalization and the proliferation of e-commerce platforms.

One of the key growth drivers for the beauty and personal care product market is the increasing consumer awareness regarding health, wellness, and self-care. Consumers, particularly millennials and Generation Z, are becoming more conscious about the ingredients in their skincare and haircare products, seeking formulations that are natural, organic, and free from harmful chemicals. This trend has led to a surge in demand for clean beauty products and sustainable packaging, compelling market players to innovate and reformulate their product lines. Additionally, the influence of social media and beauty influencers has played a pivotal role in educating consumers and shaping purchasing decisions, further accelerating market growth.

Another major factor fueling the expansion of the beauty and personal care product market is the rapid growth of online retail channels. The COVID-19 pandemic significantly altered consumer shopping habits, leading to an unprecedented rise in e-commerce sales of beauty products. Online platforms offer consumers the convenience of browsing a wide array of products, reading reviews, and making informed choices from the comfort of their homes. Moreover, the integration of advanced technologies such as augmented reality (AR) for virtual try-ons and artificial intelligence (AI) for personalized recommendations has enhanced the online shopping experience, boosting sales and market penetration.

In addition to product innovation and digital transformation, the market is also being shaped by demographic changes and urbanization. The expanding middle-class population in emerging economies, particularly in Asia Pacific and Latin America, is driving the demand for premium and luxury beauty products. Urbanization has led to busier lifestyles, increasing the need for convenient, multi-functional products that cater to on-the-go consumers. Furthermore, the rising participation of women in the workforce and changing gender norms have contributed to the growing acceptance and consumption of beauty and personal care products among men, thereby broadening the market’s consumer base.

From a regional perspective, Asia Pacific dominates the global beauty and personal care product market, accounting for the largest share in 2024. The region’s growth is underpinned by a large and youthful population, rising disposable incomes, and a strong cultural emphasis on beauty and skincare. North America and Europe follow closely, driven by high consumer spending power, strong brand presence, and continuous product innovation. Meanwhile, Latin America and the Middle East & Africa are emerging as lucrative markets, supported by improving economic conditions and increasing urbanization. Each region exhibits unique consumer preferences and trends, necessitating localized strategies by market players to capture growth opportunities.

Product Type Analysis

The beauty and personal care product market is segmented by product type into skincare, haircare, oral care, fragrances, color cosmetics, and others. Skincare continues to command the largest market share, owing to heightened consumer focus on healthy, radiant skin and the increasing prevalence of skin-related issues such as acne, pigmentation, and premature aging. The demand for anti-aging and sun protection produc

According to Ken Research US Beauty and Personal Care Market to grow at 5.2% CAGR (2022-2028) driven by rising incomes and tech-driven personalized solutions.

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Beauty And Personal Care Products Market Size 2025-2029

The beauty and personal care products market size is valued to increase by USD 54.8 billion, at a CAGR of 4.5% from 2024 to 2029. Growing popularity of anti-pollution skincare products will drive the beauty and personal care products market.

Market Insights

APAC dominated the market and accounted for a 52% growth during the 2025-2029.
By Product - Skincare products segment was valued at USD 49.30 billion in 2023
By Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 38.88 billion 
Market Future Opportunities 2024: USD 54.80 billion
CAGR from 2024 to 2029 : 4.5%

Market Summary

The market is experiencing significant growth and transformation, driven by consumer preferences for natural ingredients and a heightened focus on environmental concerns. Anti-pollution skincare products, which offer protection against urban pollution and environmental stressors, are gaining popularity worldwide. This trend is being fueled by increasing awareness of the potential health risks associated with synthetic and chemical ingredients, leading consumers to seek out more natural alternatives. Despite this shift, the production and distribution of beauty and personal care products present numerous challenges. Supply chain optimization is a critical concern, as manufacturers and retailers strive to ensure a consistent supply of raw materials and finished products while maintaining operational efficiency. Compliance with various regulations, including those related to product safety and labeling, is another challenge that requires careful attention. For instance, a leading beauty and personal care company may face challenges in sourcing natural ingredients from various suppliers while ensuring consistent quality and adherence to regulatory standards. To address these challenges, the company might invest in building relationships with trusted suppliers, implementing rigorous quality control measures, and utilizing advanced technology to streamline its supply chain and improve operational efficiency. Overall, the market is undergoing a period of significant change, driven by evolving consumer preferences and a growing focus on sustainability and natural ingredients. Companies that can effectively navigate these challenges and adapt to the changing market landscape will be well-positioned for success.

What will be the size of the Beauty And Personal Care Products Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, with a growing emphasis on product safety, sustainability, and consumer preferences. One significant trend is the integration of advanced technologies in product development and assessment. For instance, companies are increasingly utilizing in-vitro skin models for product stability indicators and assessing scalp health through scalp health assessments. These methods enable businesses to optimize formulations and ensure efficacy while reducing animal testing. Moreover, there is a heightened focus on allergen cross-reactivity and perfume composition analysis to cater to consumers with sensitive skin. Clinical study methodologies and sensory profile analysis are crucial in understanding consumer preferences and creating eco-friendly formulations. Sustainable cosmetic practices, such as vegan cosmetic ingredients and cruelty-free certification, are becoming non-negotiable for many consumers. Product safety protocols, including ingredient biocompatibility and microbial contamination control, are essential for companies to maintain brand reputation and consumer trust. Skin aging biomarkers and skin microbiome profiling are also gaining importance in the development of targeted skincare products. By staying abreast of these trends and implementing them effectively, businesses can make informed decisions in areas such as product strategy, budgeting, and compliance. For example, a leading cosmetics company implemented perfume composition analysis, which led to the launch of a new line of fragrances catering to a broader consumer base with diverse scent preferences. This strategic move not only expanded their market share but also strengthened their brand image as a consumer-centric organization.

Unpacking the Beauty And Personal Care Products Market Landscape

In the dynamic the market, quality control procedures are paramount to ensure consumer safety and product efficacy. Ingredient sensitization risk is minimized through rigorous testing and adherence to ingredient sourcing standards. Skin hydration measurement and skin barrier function assessment are essential for formulating effective products, leading to higher consumer satisfaction and repeat purchases. Anti-aging ingredient efficacy is evaluated

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Online Beauty And Personal Care Products Market Size 2024-2028

The online beauty and personal care products market size is forecast to increase by USD 50.96 billion at a CAGR of 14.76% between 2023 and 2028. The market is experiencing significant growth due to several key factors. The increasing penetration of the internet and smart devices has made product delivery more convenient, with many consumers opting for third-party delivery services for hassle-free and quick purchases. Consumer lifestyle changes, including a focus on health and hygiene, self-esteem, and physical appearance, have also driven demand for a wide range of products, from moisturizers and soaps to cleansers and toothpaste. However, logistics remains a challenge for e-retailers in this sector, as ensuring timely and accurate delivery of perishable and fragile products, including skincare and hair care products, is crucial to maintaining customer satisfaction. In response, brands are increasing their online presence and offering discounts and promotions to boost customer loyalty. Male grooming is another growing segment, as men increasingly prioritize their personal care routines. Logistics remains a concern for e-retailers, as they strive to provide efficient and reliable delivery services to meet consumer expectations.

What will be the Size of the Market During the Forecast Period?

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The market continues to experience significant growth, with digital channels playing a pivotal role in driving sales. According to market research, e-commerce sales in this sector are projected to expand at a steady pace, fueled by various factors. One of the primary factors contributing to the growth of online sales is the increasing preference for convenience. In today's fast-paced world, consumers seek to save time and effort by purchasing their favorite skincare, haircare, makeup, fragrances, personal hygiene, and other personal care products from the comfort of their homes.

Furthermore, another factor driving the growth of online sales is the availability of free delivery options. Many retailers offer free shipping, making it more appealing for consumers to shop online. Additionally, the wide range of premium products available at competitive prices further attracts consumers to make their purchases online. Physical appearance, health, and hygiene are essential aspects of self-care, and consumers are increasingly recognizing the importance of investing in high-quality personal care products. This trend is particularly prevalent among millennials, who are known for their preference for non-toxic and natural products. The beauty and personal care market encompasses a diverse range of product categories, including moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, and more.

Moreover, these products cater to both male and female consumers, with specialized offerings for each gender. The market landscape for beauty and personal care products is diverse, with various distribution channels such as specialty stores, pharmacies, and beauty salons. However, e-commerce platforms have emerged as a significant player in this market, offering consumers a wide range of products, competitive pricing, and the convenience of doorstep delivery.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances
  Others


Geography

  APAC

    China
    India
    Japan


  North America

    US


  Europe

    UK


  South America



  Middle East and Africa

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period. The market for beauty and personal care products is experiencing significant growth, with an increasing number of consumers turning to e-commerce platforms for product delivery. Third-party delivery services have become increasingly popular, allowing for convenient and efficient product acquisition. In this market, there is a rising demand for organic and herbal products, as well as eco-friendly packaging, reflecting consumer lifestyle changes and a focus on health and hygiene. Male grooming is also a growing segment, with an expanding range of products available, including moisturizers, soaps, cleansers, and toothpaste. The trend towards multifunctional skincare products that cater to both facial and body care needs is gaining traction.

Furthermore, consumers are increasingly seeking products that offer multiple benefits in one application. Social media plays a significant role in shaping beauty trends and influencing consumer preferences. Beauty influencers and online communities share tips, r

North America Online Beauty And Personal Care market size was USD 22061.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.6% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 48253.6 Million by 2031. This growth is mainly attributed to the region's growing awareness among both men and women of the significance of personal care and grooming.

The United States held a share of **** percent in the global cosmetics, fragrances, and personal care products market in 2018, based on revenue. Among the top ten leading beauty markets worldwide, China was ranked second, at a market share of about **** percent. Beauty industry: revenue growth in North America and the Asia-Pacific region In 2018, close to ** billion U.S. dollars were generated by the U.S. beauty and personal care market. This figure is expected to reach over**7 billion U.S. dollars in 2020. China’s beauty industry has also been growing at a rapid pace over the last few years, consolidating the country’s position as the primary driver of growth in the Asia-Pacific region. Other key players in the Asian beauty market include Japan and South Korea. Which cosmetics and personal care segments are popular among consumers? While the global beauty market is booming, some product segments are more profitable than others. In the United States, cosmetics ranked third after hair care and skincare products, which each accounted for approximately ** percent of the beauty and personal care market in 2018. On a global scale, however, color cosmetics have experienced the biggest growth rate from 2017 to 2018, indicating the growing worldwide demand for beauty products such as foundation, lipstick, mascara, and nail polish.

Beauty and Personal Care Market Outlook

The global beauty and personal care market size was valued at approximately $550 billion in 2023 and is projected to reach around $800 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.3% during the forecast period. This growth is driven by increasing consumer awareness about personal hygiene and the rising demand for premium beauty products. The market is experiencing a significant transformation due to evolving consumer preferences, increased disposable incomes, and the influence of social media and celebrity endorsements.

One of the primary growth factors for the beauty and personal care market is the rising awareness and importance of personal hygiene and grooming, which has led to an increased demand for various skincare, haircare, and hygiene products. Consumers are becoming more conscious of their appearance and the benefits of maintaining a proper personal care regimen. This shift in consumer behavior is further fueled by the proliferation of beauty influencers and social media platforms, where product reviews and beauty tutorials are readily available, influencing purchasing decisions.

Another significant driver is the growing middle-class population in emerging economies, particularly in the Asia Pacific and Latin America regions. With increasing disposable incomes, consumers in these regions are willing to spend more on premium and high-quality beauty and personal care products. Additionally, the expansion of retail channels and the rise of e-commerce platforms have made it easier for consumers to access a wide range of products, thereby boosting market growth.

The market is also being shaped by the trend towards natural and organic products. Consumers are increasingly seeking out products that contain natural ingredients and are free from harmful chemicals. This has led to the growth of niche markets within the beauty and personal care industry, such as organic skincare and haircare products. Brands that emphasize sustainability and ethical practices are gaining traction, as consumers become more environmentally conscious.

Regionally, the Asia Pacific market is expected to witness the highest growth during the forecast period, driven by the large population base and increasing urbanization. North America and Europe are also significant markets, with high consumer spending on beauty and personal care products. In contrast, the Middle East & Africa and Latin America regions are anticipated to grow steadily, supported by the rising disposable incomes and the increasing adoption of beauty and personal care products.

Product Type Analysis

In the beauty and personal care market, the product type segment includes skincare, haircare, oral care, cosmetics, fragrances, and others. Skincare products hold a significant share in the market, driven by the increasing consumer awareness about skin health and the benefits of using skincare products. The demand for anti-aging products, sunscreens, and moisturizers is particularly high, as consumers seek to protect their skin from the harmful effects of pollution and UV radiation. Additionally, the trend towards natural and organic skincare products has further propelled market growth in this segment.

Haircare products are another major segment, encompassing shampoos, conditioners, hair oils, and styling products. The growing awareness about hair health and the rising demand for products that address specific hair concerns, such as dandruff, hair fall, and dryness, are driving the growth of this segment. Moreover, the increasing popularity of hair coloring and styling products among both men and women is contributing to the market expansion. Innovative product formulations and the introduction of new variants, such as sulfate-free and paraben-free products, are also boosting the haircare market.

Oral care products, including toothpaste, mouthwash, and dental floss, are essential for maintaining oral hygiene. The increasing incidence of dental problems and the rising awareness about oral health are major factors driving the growth of the oral care segment. Innovative products, such as teeth whitening kits and electric toothbrushes, are gaining popularity among consumers, further fueling market growth. Additionally, the growing emphasis on preventive care and the availability of a wide range of products are contributing to the expansion of this segment.

Cosmetics, which include makeup products such as foundation, lipstick, and eye shadow, are experiencing robust growth, driven

Hyaluronic acid personal care market also has humongous growth on the cards in 2025 to 2035 as customers are putting more onus on newer generations of skin care and anti-aging creams. The market will grow from approximately USD 8,264 million in 2025 to approximately USD 18,492 million in 2035 at a compound annual growth rate (CAGR) of 8.4% from 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 8,264 million
Industry Value (2035F)	USD 18,492 million
CAGR (2025 to 2035)	8.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	8.5%

Country	CAGR (2025 to 2035)
UK	8.0%

Region	CAGR (2025 to 2035)
EU	8.3%

Country	CAGR (2025 to 2035)
Japan	8.7%

Country	CAGR (2025 to 2035)
South Korea	8.9%

Segmentation Outlook

Product	Market Share (2025)
Skin Creams	42%

Price	Market Share (2025)
High/Premium	53%

Application	Market Share (2025)
Dermal Fillers	61%

Competitive Outlook

Company Name	Estimated Market Share (%)
L'Oréal S.A.	14-19%
The Estée Lauder Companies Inc.	12-16%
Shiseido Company, Limited	9-13%
Unilever PLC	7-11%
Beiersdorf AG	5-9%
Other Companies (combined)	40-50%

United States Beauty & Personal Care Market was valued at USD 93.27 billion in 2024 and is anticipated to grow USD 142.47 billion by 2030 with a CAGR of 7.37%.

Pages	82
Market Size	2024: USD 93.27 Billion
Forecast Market Size	2030: USD 142.47 Billion
CAGR	2025-2030: 7.37%
Fastest Growing Segment	E-Commerce
Largest Market	South
Key Players	1. L’Oréal USA, Inc. 2. The Procter & Gamble Company 3. Unilever United States, Inc. 4. Bath & Body Works, Inc. 5. The Estée Lauder Companies Inc. 6. Kenvue Inc. 7. Coty Inc. 8. Shiseido Americas Corporation 9. Mary Kay Inc. 10. Beiersdorf, Inc.

The global Personal Care Products market is projected to reach USD 252.79 billion by 2032 With at a CAGR of 5.4% during the forecast period.

The revenue in the 'Personal Care' segment of the beauty & personal care e-commerce market in the United States was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by ********** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Personal Care.

Get insights into the US premium beauty and personal care market forecast for 2026-2032. Analyze trends, market size, and growth opportunities in the sector.

The Personal Care Products Market Report is Segmented by Product Type (Hair Care, Skin Care and More), Category (Mass, Premium), End User (Adults, Kids/Children), Ingredients Type (Natural and Organic, Conventional and Synthetic), Distribution Channel (Supermarkets/Hypermarkets, and More), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).