The U.S. plant-based meat market was valued at USD 2.25 billion in 2023 and is projected to reach USD 5.25 billion by 2029, growing at a CAGR of 15.18%.

The displayed data on meat alternatives consumed shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some 22 percent of respondents answered the question "Which of the following plant-based meat alternatives have you consumed in the past 3 months?" with "Vegan/vegetarian burgers".

During a survey in April 2023, just over a third of respondents stated that they consumed meat substitutes but would not consider their consumption to be regular. Over a quarter stated that they have never consumed plant-based meat substitutes and do not want to.

U.S. Plant-Based Meat Market size was estimated at USD 3.80 billion in 2024 and is anticipated to grow at a CAGR of 20.2% from 2025 to 2034.

In 2023, the average price difference per pound between beef and plant-based alternatives in broadline distribution in the United States amounted to 1.45 U.S. dollars. Plant-based beef alternatives costed more and were priced at around 6.7 U.S. dollars per pound, compared to the cost of beef which was around 5.3 U.S. dollars per pound. This disparity showed across the board, with plant-based alternatives costing more than animal-based meat in all categories.
How many people follow a vegetarian or vegan diet in the United States? The dietary preferences of consumers in the United States varied across age groups. It was recorded that approximately five percent of individuals aged between 18 and 19 followed a vegan diet. Similarly, six percent of respondents within the same age group reported following a vegetarian diet. However, as the age of respondents increased to above 40 years old, the prevalence of vegan and vegetarian diets declined. How big is the plant-based meat industry in the United States? In 2022, the sales of plant-based meat alternatives in the U.S. were predominantly based in the retail segment, followed by sales in the food service segment channels. The majority of meat alternative sales in the food service sector in the U.S. were made through restaurants, making up about 54 percent of the total. This was followed by educational facilities, which also accounted for a notable portion of meat substitute sales.

This research report on the U.S. plant-based meat market includes a detailed segmentation by Products, Storage, and Channel, Regional Outlook, Growth Potential, Price Trends, Competitive Landscape, Market Share & Forecast, 2019–2024.

Producers of meat alternatives enjoyed growth as they capitalized on growing consumer trends, like health consciousness and moving away from meat products in general, accounting for environmental and cost-based decisions. Perhaps most notably, producers have exhibited substantial growth as new companies began operating and competing with one another to satisfy growing consumer demand. Relatively stable exports have bolstered producers' performance, while import volumes have climbed. Industry-wide revenue, however, has been dropping at a CAGR of 1.4% over the past five years and is expected to total $2.5 billion in 2024, when revenue will dip by an estimated 0.6%. Retailers remain the primary source of growth for producers of meat alternatives. Nonetheless, producers have faced difficulty in selling refrigerated meat alternatives. Frozen sales have been a boon to producers, particularly in 2020 amid the outbreak of COVID-19 when consumers stockpiled frozen meat alternatives. Producers of meat alternatives have expanded into food service establishments but have struggled in fast food markets. Beyond Meat has faced challenges in this market with the lackluster performance of its McPlant burger and other fast food chains selling the company’s products at a discount. Climbing input prices and research and development costs have led to volatile profit as producers look to keep prices competitive with traditional meat. Meat alternative producers will enjoy low growth over the outlook period. The declining value of the US dollar will promote export growth and domestic companies ramping up production will reduce import penetration. Innovations in 3-D printing will enable producers to offer a more diverse product line. Still, developments in lab-grown meats will threaten producers as these meats are less expensive to produce and have a lower environmental impact. Lower input and research and development costs will enable profit to remain relatively steady through the end of 2029. While meat alternative producers will enjoy growth, they will face difficulties with the poor performance of refrigerated meat alternatives and consumers questioning the health benefits of some products. Revenue is forecast to inch up at a CAGR of 0.6% over the next five years to reach an estimated $2.6 billion in 2029.

US Plant-based Meat Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

The average revenue per capita in the 'Meat Substitutes' segment of the food market in the United States was modeled to be 4.04 U.S. dollars in 2024. Following a continuous upward trend, the average revenue per capita has risen by 1.59 U.S. dollars since 2018. Between 2024 and 2030, the average revenue per capita will rise by 0.58 U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Meat Substitutes.

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Plant-Based Meat Market Size 2024-2028

The plant-based meat market size is valued to increase USD 27.29 billion, at a CAGR of 36.92% from 2023 to 2028. New product launches will drive the plant-based meat market.

Major Market Trends & Insights

North America dominated the market and accounted for a 41% growth during the forecast period.
By Foodservice System - Frozen segment was valued at USD 1.38 billion in 2022
By Type - Plant based beef segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 1.00 million
Market Future Opportunities: USD 27293.80 million
CAGR : 36.92%
North America: Largest market in 2022

Market Summary

The market represents a dynamic and evolving business landscape, driven by the increasing adoption of plant-based alternatives to animal meat. According to recent reports, the market is projected to account for over 12% of the global meat market by 2025, reflecting a significant shift in consumer preferences. Core technologies, such as plant-based protein extraction and texturing, continue to advance, enabling the production of increasingly realistic plant-based meat products. Applications in various sectors, including foodservice, retail, and convenience stores, are expanding rapidly. Regulatory support and changing consumer demographics, including the growing number of flexitarian and vegetarian consumers, further fuel market growth. New product launches, such as Impossible Foods' Impossible Burger and Beyond Meat's Beyond Sausage, have gained significant market traction, demonstrating the potential for innovation in this sector. Despite challenges, including cost competitiveness and taste perception, the market presents substantial opportunities for growth and innovation.

What will be the Size of the Plant-Based Meat Market during the forecast period?

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How is the Plant-Based Meat Market Segmented and what are the key trends of market segmentation?

The plant-based meat industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Foodservice SystemFrozenRefrigeratedShelf-stableTypePlant based beefPlant based chickenPlant based porkOthersEnd UserRetail/HouseholdFoodserviceInstitutionalGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Foodservice System Insights

The frozen segment is estimated to witness significant growth during the forecast period.

In the evolving food industry landscape, plant-based meat alternatives have gained significant traction, capturing the attention of both consumers and businesses alike. According to recent studies, the market currently accounts for approximately 12% of the global meat market, with this figure projected to reach 18% by 2026. Emulsion stability is a crucial factor in the production of plant-based meat, with soy protein isolate being a popular choice due to its ability to mimic the texture and taste of animal meat. Product formulation is a continuous process, with precision fermentation and alternative protein sources such as pea protein concentrate, fungal protein production, and algae protein extraction being explored to enhance the nutritional composition and taste of plant-based meat. Food safety regulations play a pivotal role in the industry, with stringent guidelines ensuring the safety and quality of these products. Ingredient sourcing and plant protein extraction are essential aspects of production optimization, with microbial fermentation and myofibrillar protein structure modification techniques being employed to improve texture and taste. Lipid modification technology and texturized vegetable protein are used to create the desired fatty acid profile and mouthfeel. The amino acid profile of plant-based meat is a significant concern for consumers, with novel protein sources such as cellular agriculture and hydrocolloid functionality being explored to address this issue. Protein denaturation effects and consumer acceptance testing are critical quality control metrics that manufacturers focus on to ensure product satisfaction. Supply chain management and packaging technology are essential components of the market, with shelf-life extension and 3D printing technology being employed to maintain product freshness and convenience. Legumes processing and flavor compound analysis are other key areas of research and development. The market is expected to grow by 15% in the next five years, with industry experts attributing this growth to increasing consumer awareness of health and sustainability, advancements in technology, an

The global plant-based meat market, as revealed in a newly published industry analysis by Fact.MR, is projected to reach a value of US$ 14.39 billion in 2024. Worldwide revenue from the sales of plant-based meat has been forecasted to rise at a CAGR of 5.8% and reach US$ 25.29 billion by 2034-end.

Report Attributes	Details
Plant-based Meat Market Size (2024E)	US$ 14.39 Billion
Forecasted Market Value (2034F)	US$ 25.29 Billion
Global Market Growth Rate (2024 to 2034)	5.8% CAGR
Market Share of Plant-based Meat Tempeh (2034F)	22.4%
Canada Market Growth Rate (2024 to 2034)	6.3% CAGR
North America Market Share (2034F)	24.3%
Key Companies Profiled	Amy’s Kitchen Inc.; Pinnacle Foods, Inc.; Impossible Foods Inc.; Kellogg Company; Beyond Meat Inc.; Meat. The End; Fry Group Foods (Pty) Ltd.; The Kraft Heinz Company; Turtle Island Foods, Inc.; Maple Leaf Foods; Tofurky; Sunfed; Yves Veggie Cuisine; Ligthlife Foods, Inc.; Vegetarian Butcher Conagra, Inc.; Trader Joe’s

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 1.53 Billion
Growth Rate (2024 to 2034)	6.2% CAGR
Projected Value (2034F)	US$ 2.8 Billion

Attribute	China
Market Value (2024E)	US$ 1.58 Billion
Growth Rate (2024 to 2034)	5.8% CAGR
Projected Value (2034F)	US$ 2.77 Billion

Attribute	Japan
Market Value (2024E)	US$ 931.5 Million
Growth Rate (2024 to 2034)	6.3% CAGR
Projected Value (2034F)	US$ 1.72 Billion

Category-wise Insights

Attribute	Tempeh
Segment Value (2024E)	US$ 3.48 Billion
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 5.66 Billion

Attribute	Industrial
Segment Value (2024E)	US$ 7.86 Billion
Growth Rate (2024 to 2034)	5.9% CAGR
Projected Value (2034F)	US$ 13.96 Billion

As per Cognitive Market Research's latest published report, the Global Plant-based Meat market size was $5.23 Billion in 2022 and it is forecasted to reach $18.96 Billion by 2030. Plant-based Meat Industry's Compound Annual Growth Rate will be 20.18% from 2023 to 2030. What is driving the Growth of Plant-based Meat Market?

Rising investment in plant-based food:

Consumers have increased the adoption of the plant-based diet owing to various factors, such as improved overall health awareness, weight management, a desire to eat cleanly, and a desire to eat more sustainable food. This high inclination is majorly bolstered by social media awareness. Hence, plant-based meat has started hitting that sweet spot in food industry competing with animal-based meat products. Though the sale of plant-based meat in the U.S. accounts for less than 1% of the overall meat market, however, it is growing exponentially at significant growth rate.

Major companies are also investing in plant-based food encouraging plant-based meats market. For instance, companies like Beyond Meat and Impossible Foods have experimented for years to develop convincing meat replacements with plant ingredients like soybean roots and pea protein. Impossible Foods gets its burger to “bleed” by adding an iron-containing molecule called haemoglobin, and the Beyond Burger relies on beets to create a similar outcome. Moreover, restaurants are also initiating to promote plant-based meats. Restaurants like Terri NYC use improved versions of seitan, derived from wheat gluten, to create convincing “chicken” sandwiches. Thus, rising investment by major players is driving the growth of the plant-based meat market.

Current Trends on Plant-based Meat:

Pandemic Impacts:

The COVID-19 pandemic has severely impacted meat production, supply chain, and their prices. This has resulted in severe socio-economic crisis worldwide. Initially, low production and high demand for meat caused panic buying and has increased meat products' prices. Later the meat market saw a significant decline in both production and demand due to lockdown restrictions and lower purchasing power of the consumers. Disruption in supply chain worsen the situation within meat market as meat producers and processors faced difficulty in harvesting and shipment of the products due to lockdown situations, decrease in labor force, restrictions in movement of animals within and across the country and change in legislation of local and international export market.

Therefore, year 2020 seemed to be a right time to invest in plant-based meat alternatives or in cultured meat to combat this type of situation in the future. Hence, COVID-19 pandemic has re-shaped plant-based meat market from the global economies to product categories, pricing, and stock availability to consumer behavior.

Furthermore, in year 2021, China reported African swine fever, a deadly virus in pigs that created detrimental effect on pork production resulted in high prices. The disease has further created negative impact on consumers which also stimulated major inclination towards plant-based meat market. What is Plant-based meats and Its Current Status?

Plant-based meats are the products that perfectly mimics animal meats in texture as well as taste. Various protein sources, such as tofu, legumes, seitan, lentils, and soybeans are used to make plant-based meats. Moreover, it tends to be lower in saturated fat and calories, with high fibrous value.

Processed meat alternatives that imitate meat have been available across the globe for decades. However, new formulations have increased the acceptance of these products for consumers in recent times. Many people around the globe are switching to plant-based meat for environmental or health reasons.

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Meat Substitutes Market Size 2025-2029

The meat substitutes market size is forecast to increase by USD 12.28 billion at a CAGR of 18.4% between 2024 and 2029.

The market is experiencing significant growth due to the increasing research and development efforts in creating alternative protein sources. Soya chunks, Hot Dogs, and Veggie burgers are popular choices, with Canola oil and other nutrients enhancing their nutritional value. New product launches are a key driver in this market, as companies seek to cater to the rising demand for sustainable and ethical food options. However, the relatively high price point of meat substitutes remains a challenge for market penetration. Consumers, particularly those in developing economies, may find these alternatives less accessible due to cost.
Companies looking to capitalize on this market should focus on innovation and affordability, aiming to create products that meet consumer demand while remaining competitive in pricing. Additionally, partnerships and collaborations between industry players and research institutions could lead to breakthroughs in technology and production methods, further driving market growth. Convenience stores and Mini markets cater to the demand for Shelf-stable and Low-fat protein options. Despite this obstacle, the potential for growth is substantial, as the global population continues to increase and concerns over animal welfare and environmental sustainability become more prevalent.

What will be the Size of the Meat Substitutes Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market is experiencing significant growth as diets focusing on plant-based options gain popularity due to health concerns and animal welfare considerations. Plant-based chicken, pork, fish, and beef alternatives are increasingly preferred by consumers seeking to reduce their intake of animal products. These substitutes offer similar nutrition value, including essential minerals like iron and calcium, making them suitable for individuals dealing with health issues such as diabetes, obesity, and heart disease. Next meats, such as soy milk, bean curd, tofu, and cooked soybeans, are popular choices due to their high protein content and versatility.
Crumbles and grounds derived from these sources provide texture and taste comparable to their animal counterparts. Plant-based fish alternatives, like soybean curd, offer a solution for those dealing with digestive problems. The Good Food Institute reports that the market for plant-based meat substitutes is expanding, with companies like Novameat and vegan meat India leading the way. The shift towards plant-based options is driven by health concerns related to non-communicable diseases and the ethical implications of intensive animal farming. Plant-based burgers, patties, and other meat substitute products cater to this growing demand, offering consumers a viable alternative to traditional animal products.

How is this Meat Substitutes Industry segmented?

The meat substitutes industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Retail
  Foodservice


Product Type

  Soy-based
  Wheat-based
  Mycoprotein-based
  Others


Form Factor

  Solid
  Liquid


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    The Netherlands
    UK


  APAC

    China
    India


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The retail segment is estimated to witness significant growth during the forecast period. The Plant-based patties segment experiences significant growth in the retail sector due to shifting consumer preferences, health concerns, and environmental awareness. Traditional grocery stores and supermarkets expand their offerings, stocking a diverse range of high-quality meat substitute products. Diabetes patients and those managing their weight seek out Plant-based Chicken, Meatballs, and Fish alternatives. Health-conscious buyers prefer Iron-rich liquid and Meatloaf formulations, while Vegetarian and Vegan lifestyles fuel the demand for Soybean curd, Tofu, and Quorn. Lab-grown meat, Mycoprotein, and Cereal grains cater to the flexitarian and functional ingredient markets.

Fiber, Antioxidants, and essential amino acids are crucial components in these products, addressing health issues like Heart disease and Non-communicable diseases. Plant-based protein manufacturers innovate with Pea, Rice, and Wheat protein, while customization and moisture retention are essential for Foodservice and Food product application

The global plant-based meat market is expected to grow to USD 5,356.6 million in 2025. Demand for plant-based meat is likely to record a valuation of USD 8,005.7 million by 2035 at a CAGR of 4.1% during the forecast period.

Metric	Value
Market Size in 2025	USD 5,356.6 Million
Projected Market Size in 2035	USD 8,005.7 Million
CAGR (2025 to 2035)	4.1%

Analyzing Key Countries Producing, Distributing, and Formulating Plant-based Meat

Country	CAGR (2025 to 2035)
United States	4.2%
United Kingdom	5.8%
India	6.3%
China	6.3%
Germany	8.1%

In 2024, the volume change in the 'Meat Substitutes' segment of the food market in the United States was modeled to be 0.58 percent. Between 2019 and 2024, the figure dropped by 29.46 percentage points, though the decline followed an uneven course rather than a steady trajectory. From 2024 to 2030, the volume change will rise by 0.36 percentage points, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Meat Substitutes.

US Plant Based Meat Market size was valued at USD 1.56 billion in 2022 and is poised to grow from USD 1.95 billion in 2023 to USD 11.71 billion by 2031, growing at a CAGR of 25.1%

The global high-protein plant-based meat market is experiencing robust growth, driven by increasing consumer awareness of health and environmental benefits, coupled with a rising demand for sustainable and ethical food choices. The market, estimated at $15 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 12% between 2025 and 2033, reaching an estimated $45 billion by 2033. Key drivers include the expanding vegan and vegetarian population, growing concerns about animal welfare, and the increasing availability of diverse and palatable plant-based meat alternatives. Technological advancements are also fueling growth, with companies continuously innovating to improve the taste, texture, and nutritional profile of these products. Major players like Nestle, Beyond Meat, and Impossible Foods are spearheading this innovation, investing heavily in research and development to create products that closely mimic the sensory experience of traditional meat. Market segmentation reveals a strong preference for plant-based burgers and sausages within the application segment, while soy and pea protein dominate the types segment. Geographic distribution shows strong performance in North America and Europe, driven by high consumer adoption and established market infrastructure; however, Asia-Pacific is poised for significant expansion due to its rapidly growing population and increasing disposable incomes. Despite the optimistic outlook, challenges remain. Consumer perceptions regarding taste and texture continue to influence adoption rates, particularly in regions with deeply ingrained meat-consumption habits. Pricing can also be a barrier, as plant-based meats often command a higher price point than conventional options. Regulatory hurdles and the need for clear and consistent labeling also present challenges for market expansion. However, ongoing innovation, increased production efficiency, and successful marketing campaigns are anticipated to address these challenges and further propel market growth. The industry’s focus on sustainability and ethical sourcing is also expected to attract significant investment and drive long-term growth. The market's future is bright, promising a continuously expanding range of diverse and appealing products that cater to a broad spectrum of consumers.

The size of the US Meat Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.42% during the forecast period. The meat industry in the United States includes the making, handling, and delivery of different types of meat, such as beef, pork, chicken, and processed meat items, playing a crucial role in the American food sector. Tyson Foods, JBS USA, and Hormel Foods are key players in the market, showcasing a variety of products and robust supply chain strengths. The increasing demand for plant-based and healthier meat alternatives is changing what consumers prefer, leading to new ideas in product creation. Furthermore, the market reach is broadening due to the rise of e-commerce and direct-to-consumer sales channels. Despite the ongoing challenges of volatile commodity prices and regulatory pressures, the industry's dedication to sustainability and food safety is helping to strengthen resilience. This path emphasizes the important position of the American meat industry in the country's food system and its opportunity for further expansion in response to changing consumer behaviors. Recent developments include: April 2023: Swift Prepared Food, a subsidiary of JBS USA, launched Principe Foods, which produces high-quality Italian meats and charcuterie.December 2022: JBS has acquired “certain assets” from US-based pork supplier TriOak Foods, strengthening its control over the supply chain.November 2022: Conagra Brands, Inc. has announced plans to invest about USD 60 million to expand the Troy facility's production capacity in Ohio, United States. Slim Jim products are mainly manufactured in the facility. Conagra stated that the 389,000 square foot plant will gain around 15,000 square feet as part of the expansion.. Key drivers for this market are: Increasing Demand for Low-Fat and Low-Calorie Food, Increasing Product Innovation. Potential restraints include: , Threat of New Entrants; Bargaining Power of Buyers/Consumers; Bargaining Power of Suppliers; Threat of Substitute Products; Degree Of Competition. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

BASE YEAR	2024
HISTORICAL DATA	2019 - 2023
REGIONS COVERED	North America, Europe, APAC, South America, MEA
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2024	8.81(USD Billion)
MARKET SIZE 2025	10.31(USD Billion)
MARKET SIZE 2035	50.0(USD Billion)
SEGMENTS COVERED	Product Type, Source, Application, End Use, Regional
COUNTRIES COVERED	US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
KEY MARKET DYNAMICS	Health consciousness, Sustainability concerns, Technological advancements, Regulatory support, Consumer acceptance
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Mosa Meat, Before the Butcher, Don Lee Farms, Eat Just, Perfect Day, Amy's Kitchen, Quebec Meat, Gardein, Memphis Meats, Hu Products, Nestle, Beyond Meat, Oatly, Tyson Foods, Maple Leaf Foods, Impossible Foods
MARKET FORECAST PERIOD	2025 - 2035
KEY MARKET OPPORTUNITIES	Rising vegan and flexitarian diets, Environmental sustainability awareness, Innovations in food technology, Growing demand for health alternatives, Expansion in foodservice industry
COMPOUND ANNUAL GROWTH RATE (CAGR)	17.1% (2025 - 2035)

Latin America Plant-based Meat Market is expected to grow during 2025-2031