A 2024 survey determined that the majority of diners in the United States, 66 percent, liked going out to eat because of the atmosphere. Meanwhile, 44 percent of diners liked going out to eat as a nice way to celebrate something special.

The United States Full Service Restaurants Market is segmented by Cuisine (Asian, European, Latin American, Middle Eastern, North American), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

A 2024 survey found that the majority of diners in the United States, 36 percent, typically spend between 11 U.S. dollars and 20 U.S. dollars when dining out. In contrast, six percent of respondents reported spending 50 U.S. dollars or more.

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US Fast Casual Restaurants Market Size 2025-2029

The US fast casual restaurants market size is valued to increase USD 84.5 billion, at a CAGR of 13.7% from 2024 to 2029. Demand for innovation and customization in food menus will drive the US fast casual restaurants market.

Major Market Trends & Insights

By Channel - Dine-in segment was valued at USD 48.90 billion in 2022
By Application - Franchised segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 148.40 billion
Market Future Opportunities: USD 84.50 billion
CAGR from 2024 to 2029 : 13.7%

Market Summary

The Fast Casual Restaurants Market in the US continues to expand, driven by consumer preferences for fresh, customizable meal options. According to recent data, the market is projected to reach a value of USD115.5 billion by 2026, growing at a steady pace. This growth is fueled by the demand for innovation and personalization in food menus, with fast casual restaurants offering a middle ground between the limited offerings of quick-service establishments and the higher prices and longer wait times of full-service restaurants. In response to this trend, fast casual chains have been increasingly focusing on digitalization, streamlining ordering processes and enhancing the customer experience through mobile apps and contactless payment options.
However, this market segment faces intense competition from quick-service restaurants, which have also been adopting similar strategies to cater to evolving consumer preferences. As a result, fast casual restaurants must continue to differentiate themselves through unique menu offerings, efficient operations, and exceptional customer service to maintain their market share. Despite these challenges, the future of the fast casual market in the US remains promising, with opportunities for growth in both urban and suburban areas and the potential to expand beyond traditional brick-and-mortar locations through delivery and catering services.

What will be the Size of the US Fast Casual Restaurants Market during the forecast period?

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How is the Fast Casual Restaurants in US Market Segmented and what are the key trends of market segmentation?

The fast casual restaurants in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Channel

  Dine-in
  Takeaway


Application

  Franchised
  Standalone


Food Type

  Burger/Sandwich
  Pizza/Pasta
  Asian
  Latin American
  Chicken
  Others


Target Audience

  Millennials
  Working Professionals
  Families


Distribution Channel Specificity

  Specialty Chains
  Online Platforms
  Retail Foodservice


Geography

  North America

    US

By Channel Insights

The dine-in segment is estimated to witness significant growth during the forecast period.

Fast casual restaurants in the US, a hybrid of fast food and casual dining, have been continuously evolving since their inception, offering better quality meals with less frozen or processed ingredients. Operational efficiency improvements, such as revenue management techniques and table management systems, have been key to their success. Cost control strategies, including digital menu boards, inventory management software, and marketing automation tools, help maintain profitability. Third-party delivery services and brand positioning strategies cater to the growing demand for convenience. Sustainability initiatives, like food waste reduction and customer loyalty programs, enhance the dining experience and foster long-term relationships.

Kitchen display systems, food safety management, energy efficiency measures, and wait time optimization ensure consistent quality and customer satisfaction. Sales forecasting models, employee retention strategies, labor scheduling software, and restaurant management systems facilitate efficient operations. Data analytics dashboards, social media marketing, online reputation management, and order fulfillment process enhance customer engagement. Peak hour management, online ordering platforms, guest feedback systems, and customer experience metrics provide valuable insights for continuous improvement. Supply chain optimization and employee training programs ensure consistency and quality in menu offerings. According to a recent report, fast casual restaurants account for over 5% of total US foodservice sales.

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The Dine-in segment was valued at USD 48.90 billion in 2019 and showed a gradual increase during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and

The US Foodservice Market report segments the industry into Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), and Location (Leisure, Lodging, Retail, Standalone, Travel). Five years of historical data and five-year forecasts are included.

Quick Service Restaurants Market size is expected to be worth around USD 1867.3 BN by 2033, from USD 760.4 BN in 2023, at a CAGR of 9.4%

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US Foodservice Market Size 2025-2029

US foodservice market size is forecast to increase by USD 3118.7 billion, at a CAGR of 30.6% between 2024 and 2029. The increasing trend towards snacking and indulgence consumption, the highly diverse population's growing preference for ethnic cuisine, and the rising competition from the unorganized fast food sector.

Major Market Trends & Insights

  North America dominated the market and accounted for a 100% during the forecast period.
  Based upon the Type, the Fast foodservice segment was valued at USD 128.20 billion in 2022
  Based on the Solution , the Conventional segment accounted for the largest market revenue share in 2022

Market Size & Forecast

  Market Opportunities: USD 3118.7 billion
  Future Opportunities: USD 934.17 billion 
  CAGR : 30.6%

The first driver, the shift towards snacking and indulgence, is fueled by consumers' busy lifestyles and changing eating habits. This trend presents opportunities for foodservice providers to offer convenient, on-the-go food options and innovative, indulgent menu items. The second driver, the diverse population's cravings for ethnic cuisine, adds complexity to the market landscape. Foodservice providers must cater to a wide range of cultural preferences and dietary needs while maintaining quality and authenticity.

This challenge requires a deep understanding of consumer demographics and culinary trends. The third driver, the unorganized fast food sector's growing presence, intensifies competition in the market. Established foodservice providers must differentiate themselves by offering superior quality, innovation, and customer experience to maintain market share. This competition necessitates strategic planning, operational efficiency, and a focus on customer satisfaction. Companies that successfully navigate these challenges will capitalize on the market's potential for growth and innovation.

What will be the size of the US Foodservice Market during the forecast period?

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The global foodservice market is experiencing a continuous shift driven by digital integration, sustainability, and performance optimization. Businesses are leveraging POS integration and online ordering apps to enhance transaction efficiency and streamline service. Strategic tools such as menu optimization techniques, cost accounting methods, and inventory control techniques are being adopted to improve operational accuracy and profitability. Ensuring food safety compliance and enforcing ingredient traceability are now critical, especially as data-driven systems gain traction.
Improving employee performance and satisfaction is also central, supported by staff scheduling software, employee engagement initiatives, and a structured performance management system. Restaurants are also investing in supplier relationship management, restaurant technology, purchasing optimization, and energy conservation practices to reduce waste and ensure sustainability. Customer-facing strategies include customer communication channels, digital menu boards, and online reputation management, all of which contribute to stronger customer retention strategies and increased loyalty program effectiveness. Corporate event catering, private events, and wedding catering provide opportunities for growth, while financial reporting and payroll management are essential for maintaining transparency and compliance. Worker's compensation, health insurance, and franchise technology are important considerations for business owners.
Recent analysis revealed the implementation of customer-centric features led to a 27% increase in customer satisfaction metrics across leading outlets. By comparison, businesses utilizing structured sales performance analysis and pricing model optimization observed a 19% improvement in revenue outcomes. This gap highlights the measurable impact of coordinated operational improvement strategies, particularly those supported by customer data analytics, feedback analysis tools, and profitability analysis. Integrated delivery logistics management and consistent customer experience management continue to define how the foodservice market evolves across digital and physical touchpoints.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Fast foodservice
  Restaurant
  Cafes and bars
  Others


Solution

  Conventional
  Centralized
  Ready-prepared
  Assembly-serve


Sector

  Commercial
  Non-commercial


Business Segment

  Chains
  Independent


Service Model

  Dine-In
  Delivery
  Takeaway


Target Audience

  Families
  Millennials
  Professionals


Health Focus

  Organic
  Plant-Based
  Gluten-Free


Geography

The size of the global food service market reached **** trillion U.S. dollars in 2021. This figure was forecast to grow to **** trillion U.S. dollars in 2028, showing a CAGR of *** percent from 2021 to 2028.

Market Size statistics on the Fast Food Restaurants industry in the US

US food service market size reached USD 1,515.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2,613.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.24% during 2025-2033. The increasing demand for automation in the kitchen, digital menus, and other innovations that can enhance efficiency and customer experience, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on sector, system, and type of restaurant.

Food Service Market Outlook

According to our latest research, the global food service market size reached USD 3.59 trillion in 2024, reflecting robust expansion across both developed and emerging economies. The market demonstrated a steady growth trajectory, recording a CAGR of 5.3% over the past year. Several key factors, including urbanization, evolving consumer preferences, and the rapid advancement of digital ordering platforms, are driving this momentum. Looking ahead, the food service market is projected to achieve a value of USD 5.69 trillion by 2033, as calculated by the current CAGR, underscoring the sector’s resilience and adaptability to changing global dynamics.

One of the primary growth drivers for the food service market is the ongoing transformation in consumer lifestyles, particularly in urban areas. The increasing prevalence of dual-income households and time-constrained consumers has led to a surge in demand for convenient, ready-to-eat, and on-the-go food options. Quick service restaurants (QSRs) and cafés have capitalized on this shift, offering fast, affordable meals without compromising on quality or variety. Furthermore, the rise of health-conscious consumers is prompting food service providers to expand their menus with nutritious, organic, and plant-based offerings, further broadening their customer base. This trend is particularly evident in metropolitan regions, where consumers are willing to pay a premium for healthier alternatives and unique dining experiences, thus propelling overall market growth.

Another significant factor influencing market expansion is the integration of technology across the food service value chain. The proliferation of online food delivery platforms, mobile applications, and digital payment solutions has revolutionized the way consumers interact with food service providers. These technological innovations not only enhance customer convenience but also enable businesses to streamline operations, reduce costs, and gain valuable insights into consumer behavior through data analytics. The COVID-19 pandemic further accelerated digital adoption, with contactless ordering and delivery becoming the norm. As a result, both established chains and independent operators are investing heavily in digital infrastructure to remain competitive and cater to the evolving preferences of tech-savvy customers.

Additionally, the expansion of the food service market is supported by the increasing globalization of cuisines and the rising popularity of experiential dining. Consumers are more adventurous than ever, seeking diverse culinary experiences that reflect global food trends. This has led to the proliferation of specialty restaurants, fusion cuisines, and themed dining establishments, particularly in cosmopolitan cities. The hospitality sector, including hotels and resorts, is also leveraging this trend by partnering with renowned chefs and launching exclusive dining concepts to attract both local and international guests. These developments, coupled with strategic investments and franchise expansions by leading brands, are fostering a dynamic and competitive market landscape.

From a regional perspective, Asia Pacific dominates the global food service market, accounting for the largest share due to its vast population, rapid urbanization, and rising disposable incomes. North America and Europe also represent significant markets, characterized by high consumer spending and a mature food service infrastructure. Meanwhile, Latin America and the Middle East & Africa are emerging as promising growth regions, driven by a burgeoning middle class and increasing tourism activities. Each region presents unique opportunities and challenges, influenced by cultural preferences, regulatory environments, and economic conditions, which collectively shape the trajectory of the global food service market.

Type Analysis

The food service market is broadly segmented into commercial and non-commercial types, each serving distinct consumer needs and operating within different bu

The United States fast casual restaurant market size reached approximately USD 45.58 Billion in 2024. The market is further projected to grow at a CAGR of 6.40% between 2025 and 2034, reaching a value of USD 84.76 Billion by 2034.

In 2024, the single location full service restaurant sector in the United States reached a market size of 255.9 billion U.S. dollars. This represented an increase of approximately 2.5 percent over the previous year.

The North America Foodservice Market report segments the industry into Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), and Country (Canada, Mexico, United States, Rest of North America). Get five years of historical data alongside five-year market forecasts.

The size of the U.S. Fast Food and Quick Services Restaurants Market market was valued at USD 255.4 Billion in 2023 and is projected to reach USD 370.8 Billion by 2032, with an expected CAGR of 4.9 % during the forecast period. The U. S. fast food and QSR market includes the restaurant chains that serve the fast food meals quickly with lesser table service, including burgers, pizza, fried chicken, sandwiches, and beverages. It displays the kind of restaurants that aim at meeting the demands of consumers in quest of cheap and fast food. Market trends include increased working population, expansion of big cities, and the rise of interest in easy food solutions. Some of the important trends worth noticing are improvement of healthy options, plant based food, automation like mobile applications and delivery services. They include the use of sustainable packaging while others are the addressing the issue of food wastage. The growing automation is also registered in the QSR market, where self-service kiosks and AI-based customer service become popular.

The size of the US Food Service Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.35% during the forecast period. The market in the US for food service, which involves preparing, packaging, and distributing food and drinks outside the home, is growing substantially. This market comprises cafes, bars, sit-down restaurants, fast-food restaurants, and ghost kitchens. Key companies such as McDonald's Corporation and Yum! are major players in the industry. Brands dominate the market with large product offerings and strong distribution channels. The increasing popularity of vegan food, technological progress, and sustainable methods boosts the market's attractiveness. Despite facing obstacles like sustaining operational efficiency and adjusting to consumer preferences, the market's promising outlook is upheld by continual innovations and investments. This path emphasizes the essential importance of the food service sector in the US economy and its ability to further expand in the market. Recent developments include: January 2023: Bloomin' Brands declared that its brand Outback Steakhouse opened its redesigned stores in Spring's Grand Parkway Marketplace.December 2022: MTY Food Group Inc., one of its wholly owned subsidiaries, acquired all of the issued and outstanding shares of COP WP Parent Inc. (Wetzel’s Pretzels) from CenterOak Partners. Wetzel’s Pretzels is an American chain of fast-food restaurants specializing in pretzels and hot dogs, operating in the United States, Canada, and Central America.November 2022: Papa John's opened its 500th restaurant with a Chipotlane®, the brand's digital order drive-thru pick-up lane in Louisville, United States.. Key drivers for this market are: Growing Inclination Towards Vegan/Plant-based Protein Sources, Increasing Demand for Functional Protein Beverages. Potential restraints include: Competition from Substitute Products. Notable trends are: The introduction of vegan, low-sugar, and gluten-free options has fuelled the full-service restaurant's growth.

Market Size statistics on the Fine Dining Restaurants industry in the US

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Dining Out Market Size 2025-2029

The dining out market size is forecast to increase by USD 1184 billion at a CAGR of 10% between 2024 and 2029.

The market in North America is experiencing significant growth, driven by the increasing popularity of chef-led restaurant franchises and innovative offerings In the fast food industry. Key trends include the rise of gluten-free food options, the integration of LED lighting and renewable energy in dining establishments, and the use of mobile apps and predictive analytics for improved logistics and catering services. Consumers are also seeking more personalized experiences, leading to the emergence of luxury travel and dining packages. However, challenges remain, such as addressing concerns regarding food wastage and the need for sustainable packaging solutions. Food delivery services continue to gain traction, with noodles and burritos among the most popular choices.Franchises and pizza chains are leveraging technology to streamline operations and enhance the customer experience. Overall, the market is evolving to meet changing consumer preferences and demands, with a focus on sustainability, convenience, and personalization.

What will be the Size of the Dining Out Market during the forecast period?

Request Free SampleThe market continues to evolve, driven by shifting consumer preferences and advancements in food technology. Health-conscious consumers seek out low-calorie meals, fresh ingredients, and plant-based options, while eco-conscious diners prioritize sustainable practices and eco-friendly packaging. International cuisines and distinctive dining experiences remain popular, with a growing demand for ethically sourced food and locally-sourced ingredients. Food delivery platforms and online ordering have become essential conveniences, with loyalty programs and self-service kiosks streamlining the ordering process. The market size is significant, with high-income families, teenagers, and young adults among the key demographics. Alcohol continues to be a significant revenue generator, but the industry is also adapting to the rise of vegan menus and the increasing popularity of plant-based meals.Marketing and advertising efforts focus on convenience, digital platforms, and sustainability, with cafes and bars offering unique experiences to attract customers. Overall, the market is characterized by its diversity, adaptability, and commitment to meeting the evolving needs and preferences of consumers.

How is this Dining Out Industry segmented?

The dining out industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeRestaurantsDrinking establishmentsProductNorth AmericanItalianMexicanOthersGeographyAPACChinaIndiaJapanNorth AmericaCanadaUSEuropeGermanyUKFranceItalySouth AmericaBrazilMiddle East and Africa

By Type Insights

The restaurants segment is estimated to witness significant growth during the forecast period.The market In the United States is a thriving industry, encompassing various restaurant formats to cater to diverse consumer preferences. Fine dining establishments provide luxurious experiences with nutritious, gourmet food, impeccable service, and a refined ambiance, making them popular for special occasions and health-conscious consumers. Casual dining chains offer a relaxed atmosphere, affordable prices, and a diverse menu, attracting families and groups for casual meals. Fast-casual restaurants offer a balance between convenience and quality, with customizable menu options, quick service, and a focus on food sustainability initiatives. Specialty restaurants cater to niche cuisines, unique dining experiences, and specific dietary preferences, such as plant-based diets and local sourcing.Food delivery apps and contactless dining have become increasingly popular due to the convenience they offer and the importance of food safety standards during the ongoing health crisis. Restaurant technology, including digital ordering, menu innovation, and restaurant reservation systems, has also gained prominence. Food waste reduction and sustainable food systems are key trends, with an emphasis on waste minimization, organic food, and farm-to-table dining. Food safety regulations and ethical food sourcing are also crucial considerations for consumers and restaurants alike. The market is influenced by various factors, including food industry trends, consumer preferences, and food delivery logistics. Food influencers, bloggers, and food critics play a significant role in shaping consumer perceptions and driving innovation In the industry.The dining landscape is constantly evolving, with a focus on culinary innovation, fusion cuisine, and sustainable food systems.

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The market size of the Italian restaurant sector in the United States experienced a slight increase from 2022 to 2023. In 2023, the sector's market size reached **** billion U.S. dollars, up from the previous year's total of ***** billion U.S. dollars.

The global food service market size was worth $3,486.58 billion in 2024 is projected to grow from $4,027.61 billion in 2025 to $6,810.86 billion by 2032