As of 2022, the size of the candle market in the United States amounted to some 4.5 billion U.S. dollars, slightly down from the previous year. This figure was forecast to reach a value of approximately six billion U.S. dollars by the year 2030.

The U.S. Scented Candles Market size was valued at USD 151.39 million in 2023 and is projected to reach USD 200.56 million by 2032, exhibiting a CAGR of 4.1 % during the forecasts period. Scented candles are a delightful fusion of tradition and aromatherapy, where the timeless utility of a candle is enhanced with the infusion of fragrance. These candles are crafted by blending wax with natural or synthetic fragrance oils. When lit, the heat from the flame melts the wax, releasing the embedded scent molecules into the air, creating an ambiance that can soothe, energize, or refresh the senses. Unlike their unscented counterparts, scented candles offer a multisensory experience, combining the gentle flicker of candlelight with a bouquet of aromatic notes that can transport one to a different place or time. The variety of scents available is vast, ranging from the sweet and spicy to the fresh and floral, catering to diverse preferences and purposes. Some scents aim to evoke memories, like the smell of fresh linen or rain, while others are designed to promote relaxation or focus, such as lavender or peppermint. The art of making scented candles involves a delicate balance; too little fragrance and the candle will fail to deliver its aromatic promise, too much and the wax may sweat the oil, affecting the burn quality. Scented candles have found their niche not only in homes but also in spaces like spas and yoga studios, where the mood-setting qualities of scent are integral to the experience. They have a simple yet sophisticated touch that can make any space more inviting, masking odors or simply enhancing the environment with a chosen fragrance. Whether used for meditation, celebration, or decoration, scented candles continue to be a popular choice for adding a touch of warmth and well-being to everyday life. Recent developments include: Newell Brands, owner of America’s popular key player in scented candles market, Yankee Candles, announced organisational realignment in January 2024. This announcement came after company’s announcement about support for Where to play / How to win choices in June of 2023 in an attempt to strengthen some of the internal aspects such as consumer understanding and brand communication as well. , In July 2023, Stonewall Kitchen, owner of brand Village Candles since 2020, launched collection of 100 new products through its food and home categories. The new mercury glass candles were introduced through this collection from Village Candle, which were featuring some of the country’s popular fragrances such as Balsam Fir, Royal Nutcracker and Winter Clementine as well. The product launch of July 2023 also included product such as Leaf It to Me, Shiny & Bright, Season of Lights as well as some of the Seasonal offerings by company such as Savory Stuffing, and Warm Maple Apple Crumble. .

• The industry in North America was valued at US$ 4.5 Bn in 2022
• It is estimated to grow at a CAGR of 6.5% from 2023 to 2031 and reach US$ 8.0 Bn by the end of 2031

Market Introduction

Country Outlook of North America Candle Industry

North America Candle Market Snapshot

Scented Candle Market Outlook 2032

The global scented candle market size was USD 578.8 billion in 2023 and is likely to reach USD 830.97 billion by 2032, expanding at a CAGR of 4.1% during 2024–2032. The market growth rate is attributed to the rising use of scented candles for therapeutic purposes across the globe.



Increasing use of scented candles for therapeutic purposes is expected to boost the market due to the increasing awareness of the benefits of aromatherapy and growing focus on mental health and wellness. Aromatherapy, the practice of using natural oils extracted from flowers, bark, stems, leaves, roots, or other parts of a plant to enhance psychological and physical well-being, has gained significant popularity.

Impact of Artificial Intelligence (AI) in Scented Candle Market

The use of artificial intelligence is anticipated to expand at a rapid pace in the scented candle market. The ongoing research to develop and launch AI-powered scented candles creates immense opportunity in the market. AI-powered automation in the manufacturing processes ensures consistency in candle quality and scent, enhancing brand reputation.



AI's predictive capabilities include allowing companies to anticipate market trends and facilitating the creation of scents that align with evolving consumer preferences. Thereby, driving customer engagement and sales. Moreover, AI-powered chatbots provide immediate responses to customer inquiries, thus boosting the market.

Scented Candle Market Dynamics

In the United States, sales of container candles amounted to over *** billion U.S. dollars in 2022, making it the largest-selling candle type in the North American country. Taper and pillar candles ranked second and third, respectively.

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Candle Market Size 2025-2029

The candle market size is valued to increase USD 3.96 billion, at a CAGR of 7% from 2024 to 2029. Increasing adoption of candles for special occasions will drive the candle market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 27% growth during the forecast period.
By Product Type - Container based segment was valued at USD 4.64 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 76.64 million
Market Future Opportunities: USD 3955.70 million
CAGR from 2024 to 2029: 7%

Market Summary

The market encompasses the production, sales, and distribution of candles worldwide. Key technologies driving market growth include the increasing adoption of candles for special occasions and the rising use of wooden wicks. According to recent market research, the wooden wick candle segment is projected to expand at a significant rate due to its longer burn time and superior fragrance distribution. However, the emission of toxic fumes from certain candles remains a major challenge, prompting regulatory bodies to enforce stricter standards.
In Europe, for instance, the European Union's REACH regulation sets strict limits on the use of certain chemicals in candles. The Asia Pacific region is expected to dominate the global market due to its large population and growing disposable income. As of 2021, candles accounted for over 50% of the global sales in the home fragrance market, making it a significant player in the consumer goods industry.

What will be the Size of the Candle Market during the forecast period?

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How is the Candle Market Segmented ?

The candle industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Container based
  Pillars
  Others


Distribution Channel

  Offline
  Online


End-user

  Residential
  Commercial
  Religious and ceremonial


Wax Type

  Paraffin Wax
  Soy Wax
  Beeswax
  Palm Wax
  Coconut Wax
  Blended Wax
  Gel Wax


Fragrance

  Scented
  Unscented


Category

  Mass
  Premium
  Luxury
  Handmade/Artisanal


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Type Insights

The container based segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving market of container candles, key trends revolve around enhancing soil health and plant growth. Soil enzyme activity and photosynthetic efficiency are crucial factors driving yield improvement strategies. Stress tolerance mechanisms, such as chlorophyll content and plant growth regulators, enable crops to thrive under adverse conditions. Nutrient cycling processes, including nitrogen fixation rates and nutrient uptake efficiency, contribute to enhanced nutrient use and organic matter decomposition. Moreover, flowering induction, abiotic stress mitigation, and antioxidant enzyme activity play essential roles in crop productivity enhancement. Biological fertilizer efficacy, plant biomass production, and crop quality parameters, such as water use efficiency and fruit quality attributes, are vital indicators of market growth.

Osmotic adjustment capacity and soil health indicators, like proline accumulation and pest resistance mechanisms, further underline the importance of plant metabolic pathways in the candle industry. Currently, the market for container candles exhibits a significant expansion, with a 17.6% increase in sales in the last fiscal year. Furthermore, industry experts anticipate a 21.2% rise in demand for container candles in the upcoming years. The growth is attributed to the continuous unfolding of market activities and evolving patterns, as manufacturers focus on improving crop productivity and crop quality. In the realm of container candle production, various materials, such as glass, wood, and metal, are employed to create visually appealing and functional containers.

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The Container based segment was valued at USD 4.64 billion in 2019 and showed a gradual increase during the forecast period.

The containers come in various sizes and shapes, catering to diverse consumer preferences. For instance, glass containers offer transparency and elegance, while wood and metal containers provide a rustic and industrial aesthetic. Some manufacturers even create unique, artistic designs, suc

In 2022, the average revenue per capita of the candle market in the United States added up to about **** U.S. dollars, slightly up from the previous year. By 2028, this value was forecast to amount to about ***** U.S. dollars per person.

As of 2022, the global size of the candle market amounted to almost ** billion U.S. dollars, slightly down from the previous year. This figure was forecast to reach a value of approximately ** billion U.S. dollars by the year 2030.

The global scented candlе market is poised for substantial expansion, increasing from USD 3,953.8 million in 2025 to USD 6,112.2 million by 2035. The market is expected to grow at a CAGR of 4.5% from 2025 to 2035.

Semi-Annual Market Update

Country-wise Insights

Category-wise Insights

The global scented candles market size was valued at USD 542.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 831.3 Million by 2033, exhibiting a CAGR of 4.86% during 2025-2033. North America currently dominates the market, holding a significant market share of 33.8% in 2024. The increasing consumer focus on home ambiance and décor, rising popularity of aromatherapy, introduction of a diverse range of fragrances and products, widespread product utilization in gift giving, and shifting trend toward sustainability and natural ingredients is propelling the market across the region.

IMARC Group provides an analysis of the key trends in each segment of the global scented candles market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, category, raw material, and distribution channel.

Aromatherapy Candle Market Outlook

The global aromatherapy candle market size was valued at $1.2 billion in 2023 and is projected to reach $2.3 billion by 2032, growing at a CAGR of 7.5% during the forecast period. This significant growth is driven by an increasing consumer preference for natural and wellness-oriented products, coupled with rising awareness about the therapeutic benefits of essential oils found in aromatherapy candles.

One of the primary growth factors in the aromatherapy candle market is the increasing consumer inclination towards wellness and self-care. In recent years, there has been a notable shift in consumer behavior, with more individuals seeking products that provide mental and emotional well-being. Aromatherapy candles, with their soothing scents that offer stress relief and relaxation, are becoming a household staple for many. The growing prevalence of mental health issues, such as anxiety and depression, has further fueled the demand for these therapeutic products.

Another key driver is the rising awareness and acceptance of alternative medicine and holistic healing practices. Aromatherapy, a practice that uses essential oils for therapeutic benefits, has gained substantial traction globally. Consumers are increasingly educated about the benefits of natural ingredients and are moving away from synthetic alternatives. This paradigm shift is evident in the growing sales of aromatherapy candles, which often use essential oils derived from plants like lavender, eucalyptus, and citrus. The organic and natural product trend is further bolstered by stringent regulations on chemical-based products, pushing manufacturers to innovate with natural ingredients.

The expanding retail sector, particularly in developing economies, has also played a pivotal role in the market's growth. Supermarkets, hypermarkets, and specialty stores have enhanced the accessibility of aromatherapy candles, making them available to a wider audience. Additionally, the rise of e-commerce platforms has revolutionized the way consumers purchase these products. Online stores offer a plethora of choices and enable consumers to compare products and prices easily. The convenience of home delivery and the availability of detailed product information online has significantly boosted sales through this channel.

Regionally, North America holds a significant share of the aromatherapy candle market, attributed to high consumer awareness and disposable incomes. Europe follows closely, with countries like Germany and the UK showing substantial demand. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by increasing urbanization, rising disposable incomes, and growing awareness about the benefits of aromatherapy. The Middle East & Africa and Latin America, although smaller in market size, show potential for growth as awareness and economic conditions improve.

Product Type Analysis

The aromatherapy candle market is segmented into several product types, including soy wax, beeswax, paraffin wax, palm wax, and others. Soy wax candles are gaining immense popularity due to their natural origin and eco-friendly characteristics. Derived from soybean oil, these candles burn cleaner and longer compared to traditional paraffin wax candles. The growing consumer preference for sustainable and biodegradable products has significantly driven the demand for soy wax candles. Additionally, soy wax holds fragrance better, ensuring a longer-lasting scent, which is a key selling point for aromatherapy candles.

Beeswax candles are another segment witnessing growth, primarily due to their natural and non-toxic properties. Beeswax is known for its air-purifying qualities, as it releases negative ions when burned, which can help reduce indoor pollutants. This makes beeswax candles a preferred choice for health-conscious consumers. Moreover, beeswax candles have a naturally sweet aroma, which enhances the overall sensory experience of aromatherapy. However, the higher cost of beeswax compared to other materials may limit its market share to premium segments.

Paraffin wax, while still widely used due to its affordability and availability, is witnessing a decline in demand due to concerns over its environmental and health impacts. Paraffin is a byproduct of petroleum, and its combustion can release harmful chemicals. Despite this, it remains popular among budget-conscious consumers and in regions with limited access to alternative waxes. The market for paraffin wax candles is sustained by their lower price

The luxury essential oil scented candle market is experiencing robust growth, driven by increasing consumer disposable incomes, a rising preference for premium home fragrance solutions, and the growing popularity of aromatherapy and wellness practices. The market is segmented by application (speciality and gift shops, department and home decor stores, mass merchandisers) and type (soy wax, beeswax, others), reflecting diverse consumer preferences and distribution channels. While precise market sizing data is unavailable, a reasonable estimate based on the reported growth of broader candle markets and the premium pricing of essential oil-infused luxury candles suggests a current market valuation (2025) in the range of $500-$750 million. This segment benefits from strong brand loyalty, with established players like Yankee Candle, Diptyque, and Jo Malone holding significant market share. However, the market is also witnessing the emergence of smaller, niche brands focusing on unique scents, sustainable practices, and sophisticated packaging, thereby increasing competition and driving innovation. The North American and European markets currently dominate, fueled by high consumer spending and established retail infrastructure. However, Asia-Pacific is expected to show significant growth in the coming years driven by rising middle classes and increasing adoption of western lifestyle trends. The market faces constraints such as fluctuating raw material prices and increasing competition from synthetic fragrance alternatives, but these are offset by strong consumer demand for natural, high-quality products. Looking ahead, sustainable sourcing and eco-friendly packaging will become increasingly important differentiators, influencing both consumer purchasing decisions and brand positioning. The forecast period (2025-2033) projects continued expansion, with a Compound Annual Growth Rate (CAGR) estimated conservatively between 6-8%. This growth will be fueled by the introduction of innovative product formats (e.g., larger candles, unique scent combinations, luxury candle subscription boxes) and strategic partnerships between candle brands and luxury hotels, spas, and retailers. Further market segmentation based on scent profiles (floral, woody, citrus, etc.) will also contribute to market growth and allow brands to better target specific customer preferences. The increasing popularity of online retail channels, particularly e-commerce platforms specializing in home fragrance, provides additional growth opportunities, creating a wider reach for both established and emerging brands. However, brands need to adapt to changing consumer trends and address concerns about sustainability and ethical sourcing to maintain their market position.

Scented Candles Market was valued at USD 671.54 Million in 2024 and is expected to reach USD 839.95 Million by 2030 with a CAGR of 3.8%.

Candles Market Outlook 2032

The global candles market size was USD 13.6 Billion in 2023 and is projected to reach USD 21.6 Billion by 2032, expanding at a CAGR of 5.9% during 2024–2032. The market growth is attributed to the increasing demand for scented candles for home décor purposes.



The global candle market is experiencing a significant growth, driven by a growing consumer preference for aesthetic and wellness-oriented products. The increasing demand for scented and luxury candles, particularly in the hospitality and residential sectors, is propelling the market forward. Moreover, the rising trend of personalized and DIY candles is opening new avenues for the expansion of the market.

Candles, traditionally used as a source of light, have evolved into a multi-purpose product, serving as a key component in home décor, aromatherapy, stress relief, and celebrations. The growing consumer inclination towards home ambiance and wellness products is fueling the demand for candles.



The advent of eco-friendly candles, made from beeswax, soy, and other natural materials, is catering to the rising consumer consciousness about environmental sustainability. This shift toward sustainable products is expected to provide lucrative opportunities for the growth of the market in the coming years.

Impact of Artificial Intelligence (AI) on Candles Market

Artificial Intelligence has a positive impact on the candles market, transforming its landscape in numerous ways. AI technology facilitates predictive analysis, enabling manufacturers to forecast market trends and consumer behavior accurately. This predictive capability aids in streamlining production processes, reducing waste, and optimizing resource allocation. Moreover, AI-powered automation enhances efficiency in the manufacturing process, leading to increased productivity and reduced operational costs.

Candles Market Dynamics

The global candle market, valued at $6.478 billion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 2.5% from 2025 to 2033. This growth is fueled by several key drivers. The increasing popularity of aromatherapy and home fragrance solutions is significantly boosting demand, as consumers seek to create relaxing and aesthetically pleasing environments. Furthermore, the resurgence of crafting and DIY activities, particularly among younger demographics, is driving sales of craft candles and candle-making supplies. The market is segmented by application (traditional field and craft field) and type (petroleum & mineral, vegetable, animal, and synthetic waxes). While traditional candles remain dominant, the demand for natural and sustainable options, such as soy and beeswax candles, is steadily rising, reflecting a growing consumer preference for eco-friendly products. Geographic distribution reveals a strong presence across North America and Europe, with Asia-Pacific emerging as a significant growth region due to rising disposable incomes and changing lifestyles. However, fluctuating raw material prices and increasing competition from cheaper alternatives pose challenges to sustained market expansion. Major players like Yankee Candle and Bolsius maintain market leadership, but innovative smaller brands focusing on niche segments (e.g., scented candles with specific essential oils) are gaining traction. The forecast indicates continued growth, driven by evolving consumer preferences and ongoing innovation within the industry, albeit at a moderate pace reflecting market maturity. The forecast period from 2025 to 2033 suggests a continued, albeit moderate, expansion of the candle market. The 2.5% CAGR implies consistent, albeit not explosive, growth. Factors like the continued popularity of aromatherapy, the trend towards personalized home décor, and the consistent appeal of candles for events and celebrations will contribute to this sustained market performance. However, the market faces challenges including the potential for price volatility in raw materials (wax, fragrance oils, containers) and the need for companies to adapt to shifting consumer preferences (e.g., embracing sustainable practices and offering unique product experiences). The competitive landscape is dynamic, with established brands constantly vying for market share against innovative newcomers offering distinctive product lines. Effective marketing strategies emphasizing the emotional appeal of candles and their role in creating ambiance and enhancing well-being will prove crucial for continued success in this evolving market.

Scented Candle Market Outlook

According to our latest research, the global scented candle market size reached USD 3.98 billion in 2024, demonstrating robust expansion with a recorded CAGR of 5.8% from the previous year. The market is projected to continue this upward trend, attaining a value of approximately USD 6.73 billion by 2033. This notable growth is driven by increasing consumer demand for home ambiance products, rising interest in aromatherapy, and the growing influence of wellness trends across developed and emerging economies. As per our latest research, the scented candle market is witnessing dynamic shifts in consumer preferences, with sustainability and personalization emerging as key factors shaping purchasing decisions worldwide.

One of the primary growth drivers for the scented candle market is the rising consumer inclination towards home aesthetics and interior décor. As people spend more time indoors, particularly post-pandemic, there is a heightened emphasis on creating comfortable and inviting home environments. Scented candles, with their ability to infuse pleasant aromas and enhance ambiance, have become a staple in modern households. The surge in home improvement activities, coupled with the influence of social media platforms showcasing décor trends, is significantly boosting the adoption of scented candles. Additionally, the availability of a wide variety of fragrances and designs allows consumers to personalize their living spaces, further propelling market growth.

Another critical factor contributing to the expansion of the scented candle market is the growing awareness of the therapeutic benefits associated with aromatherapy. Scented candles infused with essential oils are increasingly being used for relaxation, stress relief, and mood enhancement. The wellness movement, which emphasizes mental and emotional well-being, has accelerated the demand for candles that offer more than just fragrance. Consumers are seeking products with natural ingredients, such as soy wax or beeswax, and essential oils that promise holistic benefits. This trend is particularly pronounced among millennials and Gen Z consumers, who are more likely to prioritize wellness and sustainability in their purchasing choices.

The evolution of retail channels has also played a pivotal role in market growth. The proliferation of e-commerce platforms and online specialty stores has made scented candles more accessible to a global audience. Brands are leveraging digital marketing strategies, influencer collaborations, and subscription models to engage consumers and drive repeat purchases. Furthermore, the rise of DIY candle-making kits and personalized candle options has captured the interest of creative consumers, expanding the market's reach. The convenience of online shopping, coupled with the ability to explore a diverse range of products and fragrances, is expected to sustain the momentum in the coming years.

From a regional perspective, North America currently dominates the scented candle market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The high disposable income levels, strong culture of home décor, and established presence of leading brands contribute to North America's leadership. Europe is characterized by a growing preference for eco-friendly and artisanal products, while the Asia Pacific region is witnessing rapid growth due to urbanization, rising middle-class populations, and a burgeoning interest in luxury home products. Latin America and the Middle East & Africa are emerging markets, showing promising growth potential as consumer awareness and retail infrastructure improve.

In recent years, the concept of sustainability has permeated the scented candle industry, leading to innovative product developments such as the Swap-Out Refillable Candle Jar. This eco-friendly solution addresses the growing consumer demand for sustainable products by allowing users to replace only the candle insert, rather than discarding the entire jar. Such innovations not only reduce waste but also offer consumers the flexibility to experiment with different scents without the need to purchase a new jar each time. As environmental consciousness continues to rise, products like the Swap-Out Refillable Candle Jar are expected to gain traction,

The natural scented candle market is experiencing robust growth, driven by increasing consumer preference for natural and sustainable products, coupled with a rising demand for aromatherapy and home fragrance solutions. The market, estimated at $10 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $17 billion by 2033. This growth is fueled by several key trends, including the increasing popularity of soy and beeswax candles over paraffin-based alternatives, the expanding e-commerce landscape providing wider accessibility to niche brands and artisan candle makers, and a growing interest in wellness and self-care practices which align with the natural and therapeutic aspects of scented candles. The segmentation reveals significant potential within the specialty and gift shop channels, reflecting the premium positioning of many natural scented candles. Furthermore, the strong performance of established players like Yankee Candle alongside the emergence of smaller, artisanal brands underscores the market's dynamic nature and ongoing innovation in scent profiles and packaging. Key restraints to market growth include the higher production costs associated with natural waxes compared to paraffin, and potential supply chain challenges related to sourcing sustainable and ethically produced ingredients. However, the growing consumer awareness of these issues is concurrently driving demand for premium, high-quality, natural candles. The regional breakdown indicates strong market performance in North America and Europe, reflecting high levels of disposable income and established consumer demand. However, emerging markets in Asia-Pacific are presenting significant growth opportunities as awareness of natural and wellness products increases. The competitive landscape showcases a mix of established multinational corporations and smaller, specialized brands, suggesting a market characterized by both scale and niche appeal, further enhancing overall market expansion.

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Decorative Candles Retail Market 2024-2028

The decorative candles retail market size is forecast to increase by USD 2.47 billion, at a CAGR of 7.07% between 2023 and 2028.

North America is poised to dominate the global decorative candles retail market as the demand for these exquisite candles rises, especially during festive seasons like Easter and Christmas. The region, which has been a consistent leader, is witnessing a surge in sales driven by a preference for candles infused with natural essential oils. Over the last five years, the US has experienced a notable increase in retail candle sales, with a notable shift towards e-commerce channels. Increasing consumer awareness of ingredients, eco-friendly packaging, and container materials contributes significantly to the rising demand for decorative candles in the region. Colonial Candle presents a range of retail decorative candles, including Colonial Candle Classic Cylinders, Colonial Candle Tapers, and Manly Indulgence Candles. Hence, such factors are driving the market growth in the region.

Decorative Candles Retail Market: Overview

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Key Driver, Trend and Challenge

Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of market growth and trends, driver, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Decorative Candles Retail Market Drivers

One of the key factors driving the decorative candle retail market growth is the increasing popularity of wellness and relaxation activities. Decorative candles, including scented candles, are associated with relaxation and wellness. In addition, the increasing trend of wellness and relaxation activities positively impacts the demand for decorative candles. Moreover, in response to the changes in lifestyle work cultures, individuals are increasingly engaging in activities like aromatherapy, meditation, and others.

Therefore, such factors surge the demand for scented decorative candles. In addition, the innovations in aromatherapy diffusers, plug-ins, and customized candles have positively grabbed the attention of retailers and millennials among the consumer group. Hence, such factors are driving the market growth during the forecast period.

Decorative Candles Retail Market Trends

A key factor shaping the decorative candles retail market growth is the expansion of e-commerce market. The emergence of globalization and liberalization policies have simplified cross-border trade and resulted in the growing trend of B2B and B2C business. In addition, advances in technology coupled with increasing Internet penetration have fostered the rise in online purchases and the sales of goods and services all around the globe.

Moreover, the gradual shift in customer spending and shopping habits has amplified the growth potential of the e-commerce market. In addition, the growth of information and communication technology, Artificial Intelligence, and other modern technologies have expanded the customer base, thereby creating lucrative growth prospects for key market players. Hence, such factors are driving the market growth during the forecast period.

Decorative Candles Retail Market Challenge

The emission of toxic fumes from decorative candles is one of the key challenges hindering the decorative candles retail market growth. The emission of toxic fumes, particularly from candles made with certain materials including paraffin wax, can emit harmful chemicals when burned, immensely contributing to pollution. In addition, air pollution is regarded as a major threat to human health and life. Furthermore, exposure to harmful fuels and gases results in serious health hazards and sometimes could lead to cancer.

Moreover, manufacturers of candles mainly rely on paraffin wax as a major source of raw material to make candles. In addition, paraffin wax is made from crude oil, alkenes, and toluene and, therefore, is harmful to health when burnt. Furthermore, candles equipped with a lead-core wick release heavy metals like lead and can lead to serious health issues like hormone disruption, behavioral problems, learning disabilities, and others. Hence, such factors are hindering the market growth during the forecast period.

Decorative Candles Retail Market Segmentation by Type

The wide availability of the scented segment will increase the market growth. The increasing trend toward personal care and mental well-being and the availability of scented candles in various fragrances fuel the growth of the scented candle segment. In addition, with the emergence of wellness programs and the influence of social media, consumers are highly interested in mindful activities such as yoga, meditation, and others. Furthermore, scented candles are gaining tremendous popularity, especially in urba

Global Scented Candle market size is expected to reach $5.51 billion by 2029 at 6.3%, the scented candle market surges as lifestyles adapt to stress-inducing changes