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Vacation Rental Market Size 2025-2029

The vacation rental market size is valued to increase USD 22 billion, at a CAGR of 4.1% from 2024 to 2029. Growing tourism industry and increasing popularity of short-term vacation rental properties will drive the vacation rental market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% growth during the forecast period.
By Management - Managed by owners segment was valued at USD 48.50 billion in 2023
By Method - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 68.07 billion
Market Future Opportunities: USD 22.00 billion
CAGR : 4.1%
Europe: Largest market in 2023

Market Summary

The market encompasses the provision of short-term stays in residential properties, including houses, apartments, and homestays. This market is experiencing significant growth due to the expanding tourism industry and the increasing popularity of flexible accommodation options. According to recent data, the vacation rental sector is projected to account for over 20% of the global accommodations market share by 2025. Core technologies, such as instant booking features and digital payment systems, are revolutionizing the vacation rental industry, making it more accessible and convenient for travelers.
However, challenges persist, including the risks associated with fraudulent listings and the need for robust regulatory frameworks to ensure consumer protection. As the market continues to evolve, it presents numerous opportunities for innovation, particularly in the areas of personalized services and sustainable tourism practices.

What will be the Size of the Vacation Rental Market during the forecast period?

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How is the Vacation Rental Market Segmented and what are the key trends of market segmentation?

The vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Management Insights

The managed by owners segment is estimated to witness significant growth during the forecast period.

The markets witness significant trends shaping their operations and growth. Automated check-in and check-out systems streamline the guest experience, reducing manual labor and increasing efficiency. Social media marketing plays a crucial role in attracting and engaging potential renters, with 55% of travelers using social media to plan their trips. Legal compliance requirements are essential for vacation rental businesses, with occupancy rate optimization and access control systems ensuring adherence to regulations. Property valuation methods and smart home technology enhance the value proposition for renters, while energy management systems contribute to cost savings and sustainability. Keyless entry systems and guest review management tools facilitate seamless communication and improve the guest experience.

Customer service automation, cleaning service scheduling, revenue management strategies, and property management software enable owners to optimize their operations and maximize revenue. Rental agreement templates, digital marketing strategies, online booking systems, maintenance request systems, booking calendar software, dynamic pricing models, and channel management platforms are essential tools for vacation rental businesses. Guest experience platforms, yield management techniques, rental income projections, search engine optimization, payment gateway integration, tax calculation software, guest data analytics, customer relationship management, fraud prevention measures, accounting software integration, housekeeping management systems, guest communication tools, pricing optimization algorithms, insurance policy management, security system integration, and performance tracking metrics are all integral components of the evolving the market.

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The Managed by owners segment was valued at USD 48.50 billion in 2019 and showed a gradual increase during the forecast period.

Industry growth is expected to be robust, with 32% of travelers expressing interest in vacation rentals as an alternative to hotels. Additionally, the adoption of technology in vacation rental businesses is projected to increase by 37% in the next five years (Source: Market Research). These trends underscore the import

The Short Term Vacation Rental Market is Segments by Accommodation Type (Apartments / Condominiums, Homes / Villas, and More), by Booking Channel (Online Travel Agencies, Direct Owner Websites, and More), by Guest Type (Leisure Travelers, Business and Bleisure Travelers, and More) and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa). The Market Forecasts are Provided in Terms of Value (USD)

The market is projected to surpass USD 4,00,911.98 Million by 2035, growing at a CAGR of 10.4% during the forecast period.

Country-wise Outlook

Segmentation Outlook

Competitive Outlook

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Short Term Vacation Rental Market Size 2025-2029

The short term vacation rental market size is forecast to increase by USD 114.1 billion, at a CAGR of 13.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the expanding tourism industry and the increasing popularity of alternative accommodation options. Travelers seek flexibility, convenience, and unique experiences, making short term rentals an attractive choice over traditional and boutique hotels. Technological advancements further enhance the market's appeal, with digital platforms simplifying the booking process and offering personalized recommendations based on traveler preferences. However, the market faces challenges in ensuring consistent quality across vacation rental properties. The lack of standardization and regulation can lead to inconsistencies in the guest experience, potentially impacting customer satisfaction and brand reputation.
Addressing this challenge requires a commitment to quality assurance, from property maintenance and cleanliness to guest communication and support. Companies that prioritize these aspects and leverage technology to streamline operations will capitalize on the market's opportunities while navigating challenges effectively.

What will be the Size of the Short Term Vacation Rental Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The short-term rental market continues to evolve, with dynamic pricing strategies shaping the landscape. Property managers employ guest management systems to optimize operations, while digital marketing and channel management tools expand reach. Email marketing and social media platforms engage guests, driving direct bookings. Property valuation relies on data analysis, including occupancy rates and revenue management. Seasonal demand influences pricing, with peak seasons offering higher yields. Energy efficiency and green initiatives attract eco-conscious travelers, while luxury rentals cater to affluent guests.

Amenities, from smart home technology to concierge services, enhance the guest experience. Calendar synchronization ensures seamless booking and maintenance services maintain property condition. Legal compliance remains crucial, with security systems and yield management tools addressing safety and revenue optimization. Budget rentals and cabin rentals cater to diverse markets, expanding the market's reach. Overall, the short-term rental market's continuous evolution reflects the industry's adaptability and innovation.

How is this Short Term Vacation Rental Industry segmented?

The short term vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Mode Of Booking

  Offline
  Online


Management

  Managed by owners
  Professionally managed


Type

  Apartments and condominiums
  Villas and luxury homes
  Cottages and cabins
  Resorts and bungalows
  Others


Location

  Urban
  Rural
  Coastal
  Mountain


Traveler Type

  Leisure Travelers
  Business Travelers
  Families


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    The Netherlands
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Mode Of Booking Insights

The offline segment is estimated to witness significant growth during the forecast period.

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The Offline segment was valued at USD 87.10 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 32% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European the market is experiencing growth due to the rising demand for travel and unique experiences. Travelers seek more personalized accommodations, leading to the popularity of short term rentals over traditional hotels. Weekend getaways and city breaks align with the trend of experiential travel, further fueling market growth. Short term rentals offer flexible options and can be cost-effective for families or groups. Pricing strategies, such as dynamic pricing and seasonal demand, influence rental income. Guest management systems, email marketing, and channel management help optimize bookings. Operating expenses include cleaning services, maintenance, and property management software. Energy efficiency and green initiatives are essential property amenities.

Smart home technology enhances the guest experience, while calendar synchronization and inve

Explore the booming Vacation Rental market analysis, revealing key insights, market size, CAGR, drivers, and future trends for 2025-2033. Discover growth opportunities in apartment rentals and private home rentals.

The global travel and tourism market is one of the worst hit by the coronavirus (COVID-19) pandemic. As a result, companies offering short-term rentals such as Airbnb, Expedia, and Booking.com are now coping with the virus' damaging effects. In the first week of 2020, there were ** percent less short-term rental reservations in the United States than in the previous year. By week two, this figure rose to ** percent more year-over-year reservations. However, this growth didn't continue and in week ** of 2020, short-term rental bookings in the U.S. saw a ** percent drop over the previous year as a result of the coronavirus pandemic.

Short-Term Rental Market Outlook

As per our latest research, the global short-term rental market size in 2024 stands at USD 120.8 billion, reflecting a robust growth trajectory. The market is experiencing a strong compound annual growth rate (CAGR) of 11.2% from 2025 to 2033. By the end of 2033, the market is forecasted to reach USD 282.3 billion. This impressive growth is primarily driven by the increasing preference for alternative accommodation, the proliferation of digital booking platforms, and a surge in both leisure and business travel worldwide.

One of the most significant growth factors for the short-term rental market is the rising popularity of experiential travel among millennials and Gen Z consumers. These demographic segments are showing a marked preference for unique and personalized accommodation experiences that traditional hotels often cannot provide. The flexibility, cost-effectiveness, and variety offered by short-term rental properties, such as apartments, villas, and houses, have positioned them as a preferred choice for travelers seeking authentic local experiences. Furthermore, the rapid expansion of online travel agencies (OTAs) and peer-to-peer rental platforms has simplified the booking process, making it easier for consumers to discover and reserve short-term rentals globally. This digital transformation is expected to continue fueling market growth as more travelers embrace the convenience of online platforms.

Another critical driver is the increasing adoption of remote and hybrid work models, which has expanded the use case for short-term rentals beyond traditional vacation stays. Professionals and digital nomads are now seeking flexible accommodation options for extended periods, blurring the lines between leisure and business travel. This shift has led to a surge in demand for rentals that offer home-like amenities, such as fully equipped kitchens, workspaces, and high-speed internet connectivity. Property owners and managers are responding by upgrading their offerings to cater to these evolving needs, further enhancing the attractiveness of short-term rentals. Additionally, the rise of "bleisure" travel, where business trips are combined with leisure activities, is contributing to sustained demand across various end-user segments.

The surge in international tourism, coupled with increasing disposable incomes in emerging markets, is also playing a pivotal role in the expansion of the short-term rental market. Countries in Asia Pacific and Latin America are witnessing a growing influx of both domestic and international tourists, driven by improved air connectivity and government initiatives to promote tourism. This trend is encouraging property owners in these regions to list their homes and apartments on global rental platforms, thereby expanding the supply side of the market. Moreover, the growing acceptance of short-term rentals among business travelers, supported by corporate travel policies that favor cost-effective accommodation, is further accelerating market growth.

From a regional perspective, North America continues to dominate the short-term rental market, accounting for the largest share in 2024. However, Asia Pacific is emerging as the fastest-growing region, driven by rapid urbanization, a burgeoning middle class, and increasing smartphone penetration. Europe remains a key market, supported by a strong tradition of holiday rentals and favorable regulatory environments in several countries. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as digital adoption increases and tourism infrastructure improves. Overall, the global outlook for the short-term rental market remains highly positive, with significant opportunities for expansion across both developed and emerging regions.

Accommodation Type Analysis

The accommodation type segment in the short-term rental market comprises apartments, houses, villas, condos, and others. Among these, apartm

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The revenue in the 'Vacation Rentals' segment of the travel & tourism market in the United Kingdom was modeled to amount to ************ U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Vacation Rentals.

Comprehensive global lodging intelligence covering more than seven million hotel and short-term rental properties worldwide.

The Complete Lodging Dataset provides a full-market view of the global accommodation landscape by integrating data from hotel reservation systems, Online Travel Agencies (OTAs), and directly connected property management systems. It includes verified property identifiers, occupancy rates, ADR, RevPAR, pricing trends, and physical attributes across both traditional hotel inventory and short-term rental supply.

Sourced from real booking and reservation data and refined through proprietary normalization processes, this dataset ensures consistency and accuracy across all lodging types. Updated on a frequent cadence, it enables robust benchmarking, forecasting, and investment analysis across countries, cities, and submarkets.

Key Highlights: Extensive Global Coverage: More than 7 million verified hotel and short-term rental properties across 200+ countries.

Unified Market View: Combines professional rental data, OTA listings, and hotel system performance for complete supply visibility.

Comprehensive Metrics: Includes occupancy, ADR, RevPAR, booking patterns, and property-level attributes.

Standardized Data Structure: Harmonized schema for cross-market and cross-segment analysis.

Flexible Delivery: Available via secure API or downloadable datasets with customizable geography and temporal depth.

Use It To: Analyze total lodging supply and demand across regions and property types.

Benchmark market performance between hotels and short-term rentals.

Support tourism, development, and investment strategies with unified lodging insights.

Integrate verified, cross-channel performance data into valuation, forecasting, and economic models.

Global intelligence on professional short-term rental and vacation rental operators. The Property Management Company Dataset provides a comprehensive view of the professional supply side of the short-term rental and vacation rental industry. Covering thousands of management companies worldwide, it includes verified company identifiers, portfolio size, distribution footprint, performance KPIs, and geographic concentration — enabling benchmarking, market sizing, and investment analysis across destinations. Sourced directly from connected property management systems and verified OTA listings, this dataset captures a uniquely accurate picture of the professional management landscape. It highlights operational scale, market penetration, and performance metrics such as average occupancy, ADR, RevPAR, and revenue growth across managed portfolios. Key Highlights: Global Coverage: Includes professional property management companies across North America, Europe, Asia-Pacific, Latin America, and the Middle East.

Comprehensive Company Profiles: Features company name, portfolio size, property count, markets served, and OTA distribution footprint.

Performance Attributes: Tracks average occupancy, ADR, RevPAR, length of stay, and booking pace at the company and market levels.

Market Dynamics: Understand consolidation trends, brand penetration, and operational scale within the professional management sector.

Flexible Delivery: Available through API or dataset downloads with customizable coverage and update frequency.

Ideal For: Investors & M&A Analysts: Identify emerging operators, assess consolidation activity, and benchmark management performance.

Tourism Boards & Destination Analysts: Quantify professional short-term rental activity and its contribution to local lodging supply.

Hospitality Tech Platforms: Target high-value management partners and evaluate integration opportunities.

Researchers & Policy Experts: Analyze industry structure, professionalization, and global distribution of managed supply.

Use It To: Map and benchmark professional management presence across markets.

Assess company-level performance and scalability trends.

Identify acquisition targets or partnership opportunities in the professional rental ecosystem.

Support tourism policy, regulatory, and market analysis with verified operator data.

Vacation Rental Co-Hosting Market Outlook

According to our latest research, the global vacation rental co-hosting market size reached USD 2.8 billion in 2024, driven by the rapid expansion of the short-term rental industry and the increasing adoption of professional property management services. The market is forecasted to grow at a CAGR of 13.6% from 2025 to 2033, reaching an estimated USD 8.8 billion by 2033. This robust growth is primarily attributed to the rising demand for seamless guest experiences, technological advancements in property management, and the proliferation of online booking platforms, which are transforming the way property owners manage and monetize their vacation rentals.

One of the key growth factors fueling the vacation rental co-hosting market is the increasing complexity and competitiveness of the short-term rental landscape. As platforms like Airbnb, Vrbo, and Booking.com continue to attract millions of travelers worldwide, property owners are recognizing the need for professional co-hosting services to maximize occupancy rates, optimize pricing, and deliver superior guest experiences. The surge in global travel, coupled with evolving guest expectations for personalized and hassle-free stays, has made it challenging for individual hosts to manage operations single-handedly. This has led to a significant uptick in demand for both full-service and partial-service co-hosting providers, who offer expertise in guest communications, cleaning coordination, marketing, and revenue management, thus enabling property owners to achieve higher returns and better reviews.

Another pivotal driver is the integration of advanced technologies into the vacation rental ecosystem. The emergence of property management platforms, AI-driven pricing tools, and automated guest communication systems has revolutionized the co-hosting market. These tools not only streamline operational workflows but also provide actionable insights for hosts and co-hosts to make data-driven decisions. The adoption of smart home devices, keyless entry systems, and contactless check-in/out solutions has further elevated the guest experience, making properties more attractive to travelers and reducing operational burdens for hosts. As the industry continues to digitize, co-hosting service providers that leverage technology are gaining a competitive edge, attracting a broader client base and driving market growth.

A third significant growth factor is the diversification of property owners and investors entering the short-term rental market. The rise of real estate investors and property management companies seeking to scale their portfolios has created new opportunities for specialized co-hosting services. Unlike individual hosts who may require basic support, these professional stakeholders demand comprehensive solutions encompassing regulatory compliance, multi-property management, financial reporting, and strategic advisory. The evolving regulatory landscape, especially in urban markets, has also heightened the need for expert guidance and compliance management, further boosting the demand for consulting and advisory co-hosting services. As the market matures, co-hosting providers are increasingly tailoring their offerings to meet the nuanced requirements of diverse end users, driving both market expansion and service innovation.

From a regional perspective, North America continues to dominate the vacation rental co-hosting market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The mature short-term rental ecosystem in the United States and Canada, coupled with high digital adoption rates and a robust travel industry, has fostered a thriving environment for co-hosting service providers. Europe, with its rich tourism heritage and diverse property types, is witnessing steady growth, particularly in popular destinations such as Spain, France, and Italy. Meanwhile, Asia Pacific is emerging as a high-growth region, propelled by urbanization, rising disposable incomes, and increasing international travel. The market outlook for Latin America and the Middle East & Africa is also positive, supported by government initiatives to promote tourism and the gradual adoption of digital property management solutions.

Service Type Analysis

The service type segment of the vacation rental co-hosting market is broadly categorized into Full-Service Co-Hosting, Partial-Service Co-Hosting, and Consulting and Advisory</b

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