In 2025, the social commerce market in the United States is estimated to generate 104 billion U.S. dollars in revenue. Forecasts indicate that this amount will increase over the next five years, exceeding 150 billion in 2029.

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

Growth of E-Commerce and social media to Increase the Demand Globally

The Social Commerce Market has experienced growth due to increasing penetration of social media. Social media platforms are quickly emerging as vital avenues for businesses to interact with customers, highlight their goods, and increase revenue. Moreover, customers are finding it simpler to find and buy things without ever leaving the app thanks to the direct integration of shopping functions into social media sites like Facebook and Instagram. Furthermore, the expanding user base on social media platforms is generating profitable expansion prospects for the industry as a whole.

Advancements in Technology to Propel Market Growth

The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Restraint Factor for the Social Commerce Market

Serious concerns regarding customers' privacy to Limit the Sales

The Social Commerce Market, driven by its rapid rise in the application of social media marketing and advertising strategies. After discovering that social commerce platforms handle significant amounts of sensitive information, including financial and personal data, hackers turn their attention to social networking networks. Any data leak these days has the potential to harm a company's brand as well as cause emotional and financial harm to an individual. Additionally, there is a high likelihood of data misuse. Social commerce businesses stress the importance of keeping proper data security in addition to backing up important data.

Impact of Covid-19 on the Social Commerce Market

The Social Commerce Market has witnessed growth due to rising number of smartphones. Key drivers include technological advancements, increasing internet penetration, and expanding influencer marketing. However, the COVID-19 pandemic temporarily disrupted production and supply chains, affecting market dynamics. The lockdowns led to reduced consumer spending and manufacturing delays. Despite these challenges, market recovery was swift as the industries resumed operations. Long-term trends indicate a resilient market with steady growth due to ongoing social media platforms and a rebound in business activities. Introduction of the Social Commerce Market

Social commerce describes online stores that use social media platforms like Facebook, Instagram, and Twitter to market and sell goods and services. The level of consumer interaction with a company's marketing through retweets, likes, and shares determines the effectiveness of a social commerce campaign. Additionally, social media marketers pr...

According to estimates, the average annual retail social commerce sales per shopper in the United States would exceed 628 U.S. dollars in 2023. Forecasts suggest a 95 percent increase in this figure by 2027, amounting to approximately 1,224 dollars.

The Social Commerce Market Report is Segmented by Business Model (Business To Consumer (B2C), Business To Business (B2B), and Consumer To Consumer (C2C)), Product Type (Personal and Beauty Care, Apparel, Accessories, Home Products, Health Supplements, Food and Beverages, and Other Product Types), Sales Channel (Video Commerce, Social Network-Led Commerce, Social Reselling, Group Buying, and Product Review Platforms), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The Report Offers the Market Size for the Social Commerce Market in Value Terms in USD for all the Abovementioned Segments.

The global social commerce market is anticipated to reach US$ 945.92 billion in 2023. The adoption of social commerce is expected to surpass US$ 13,040.3 billion by 2033. Future Market Insights forecasts the demand for social commerce to grow by 30% CAGR between 2023 and 2033.

2023 to 2033 Social Commerce Market Outlook Compared to 2017 to 2022

Worldwide, social commerce generated an estimated revenue of 571 billion U.S. dollars in 2023. With an expected compound annual growth rate (CAGR) of 13.7 percent from 2023 to 2028, revenues in this segment are forecast to surpass one trillion dollars in the latter year.

According to a 2024 study, Facebook ranks as the top social network for shopping in the United States, with 46 percent of digital buyers using it for this purpose. TikTok Shop follows with 26 percent of U.S. shoppers, while Instagram holds its own with 21 percent. TikTok and the boom that won’t stop The rise of TikTok Shop in the United States represents a significant shift in social commerce dynamics. By tapping into its predominantly young user base and their engagement with short-form video content, TikTok is leveraging its platform to facilitate direct sales. The success of health and beauty products, which make most of purchases, underscores the platform's potential as an influential marketplace. Growing users, expanding influence Forecasts suggest that by 2029, the number of U.S. social media users will exceed 340 million, showing the growing influence of these platforms on consumer behavior and brand involvement. In 2023 alone, social commerce revenues in the North American country were estimated at nearly 76 billion U.S. dollars, and this figure is expected to nearly double by 2028, reflecting the rapidly expanding role of social media in the e-commerce landscape.

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated 17.11 percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly 700 billion U.S. dollars, an increase of roughly 23 percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately nine out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over seven in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

The global social commerce market size was valued at USD 1,232.43 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7,822.54 Billion by 2033, exhibiting a CAGR of 22.66% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 70.0% in 2024. The growth of the Asia Pacific region is driven by high mobile internet penetration, widespread social media usage, digital influencers, and localized, seamless shopping experiences.

In 2024, the market size of social commerce in Belgium would be an estimated 552 million U.S. dollars. By 2028, the sales revenue is forecast to grow by over 250 million U.S. dollars. Social commerce took off in Belgium in 2022.

In the first half of 2024, roughly 6.2 percent of online sales in beauty came from social commerce in North America. Of this, TikTok Shop contributed to the largest market share with around 2.6 percent, followed by Temu and eBay with 1.5 and 1.2 percent respectively.

In 2021, social commerce accounted for 14.3 percent of the total online retail sales in China, and the share is expected to grow to 17.1 percent in 2025. In comparison, the social commerce penetration rate in the United States only ranged at 4.1 percent in 2021.

In the year 2022, the estimated market size of social commerce in India is seven billion U.S. dollars. The market size of social commerce is likely to increase to 84 billion U.S. dollars in the year 2030. Social commerce is an e-commerce type that involves the online selling and buying of products through social media and online media.

The global digital commerce market is experiencing robust growth, driven by the increasing adoption of e-commerce platforms, the proliferation of smartphones and internet access, and the shift towards digitalization across various sectors. The market, currently estimated at $5 trillion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% between 2025 and 2033, reaching an impressive $12 trillion by 2033. This expansion is fueled by several key factors, including the convenience and accessibility offered by online shopping, the expansion of logistics and delivery networks, and the increasing sophistication of digital marketing strategies. The Business-to-Consumer (B2C) segment dominates the market, accounting for approximately 70% of total revenue, driven by the rising number of online shoppers globally. However, the Business-to-Business (B2B) segment is also exhibiting significant growth, propelled by the adoption of e-procurement systems and digital marketplaces. Software-as-a-Service (SaaS) based e-commerce solutions are experiencing widespread adoption due to their scalability, flexibility, and cost-effectiveness. Geographic expansion is another significant driver of market growth. While North America and Europe currently hold a substantial market share, regions like Asia-Pacific, particularly China and India, are exhibiting exponential growth due to their expanding middle class and rising internet penetration rates. However, the market faces certain challenges, such as cybersecurity threats, data privacy concerns, and the need for robust and efficient logistics infrastructure in developing economies. Nevertheless, the long-term outlook for digital commerce remains exceptionally positive, with continued innovation in areas such as artificial intelligence, augmented reality, and blockchain technology poised to further revolutionize the online shopping experience and unlock new opportunities for businesses and consumers alike. Key players such as Amazon, Alibaba, and eBay are actively shaping the market landscape through strategic investments, acquisitions, and technological advancements. Furthermore, the rise of social commerce and the increasing integration of online and offline channels (Omnichannel) are contributing to the market's dynamic evolution.

Global Social Media Market to hit USD 466.56B by 2029 growing at 13% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

Video Commerce Market is estimated to reach USD 14,401.8 Billion By 2034, Riding on a Strong 31.7% CAGR throughout the forecast period.

In 2023, the revenues generated by the social commerce market in Latin America amounted to an estimated 3.4 billion U.S. dollars. Forecasts suggest that this figure will more than double in the next five years to reach eight billion dollars.

The social business intelligence market size is projected to be worth US$ 25,886.8 million in 2024. The market is likely to reach US$ 49,632.4 million by 2034. The market is further expected to surge at a CAGR of 6.7% during the forecast period 2024 to 2034.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

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