In 2025, the social commerce market in the United States is estimated to generate *** billion U.S. dollars in revenue. Forecasts indicate that this amount will increase over the next five years, exceeding *** billion in 2029.

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

The rise of social media is driving the growth of social commerce: The growth of social commerce is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, TikTok and WhatsApp have become major hubs for online shoppers. Customers are more likely to find and buy products directly from social media platforms than from traditional e-commerce websites since they spend more time on these channels.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

Advancements in Technology to Propel Market Growth: The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Key Restraint for the Social Commerce Market

Growing concerns around data privacy restrict market growth: Concerns regarding privacy are hindering the expansion of social commerce, as individuals are reluctant to disclose financial or personal information on various platforms. The apprehension surrounding data breaches and potential misuse diminishes trust and affects transaction volumes. It is imperative for companies to implement secure and transparent practices in order to maintain user confidence and adhere to the growing data protection regulations globally.

Key Trends for the Social Commerce Market

The Emergence of Live Shopping and Influencer Commerce: Live shopping and promotions led by influencers are revolutionizing social media platforms into dynamic marketplaces. Consumers are increasingly placing their trust in the product reviews and recommendations provided by creators, which enhances both engagement and conversion rates. This phenomenon is particularly evident on TikTok and Instagram, where influencers conduct interactive shopping events that are directly connected to in-app purchasing.

AI-Enhanced Personalization and Intelligent Chatbots: Social commerce platforms are utilizing artificial intelligence to offer tailored product suggestions and efficient customer support. Intelligent chatbots deliver immediate assistance, thereby e...

Influencer marketing spending on Instagram in the United States was expected to amount to 1.95 billion U.S. dollars in 2023. YouTube came in second, projected to capture 986 million dollars of the influencer marketing spend, while TikTok surpassed Facebook in nabbing third place, with expenses amounting to 986.6 million.

According to estimates, the average annual retail social commerce sales per shopper in the United States would exceed *** U.S. dollars in 2023. Forecasts suggest a ** percent increase in this figure by 2027, amounting to approximately ***** dollars.

US Social Commerce Market Size, Trends and Insights By Business Model (B2C, B2B, C2C), By Product Type (Personal & Beauty Care, Apparel, Accessories, Home Products, Health Supplements, Food & Beverages), By Platform (Video Commerce, Social Network-led Commerce, Social Reselling, Group Buying, Product Review Platform), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034.

Reports Description

As per the US Social Commerce Market analysis conducted by the CMI team, the US social commerce market is expected to record a CAGR of 29.87% from 2025 to 2034. In 2025, the market size was USD126.12 Billion. By 2034, the valuation is anticipated to reach USD 1323.65 Billion.

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North America Social Commerce Market size will be USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 2096078.6 Million by 2031. This growth is mainly attributed to the region's growing interest in buying products online.

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Social Commerce Market Size 2025-2029

The social commerce market size is forecast to increase by USD 1474.8 billion at a CAGR of 15.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the personalized shopping experience and diverse product portfolios offered on social media platforms. Technological advancements in social media, enabling seamless transactions and real-time interactions, further fuel this growth. Brands and retailers are investing in customer engagement and retention strategies, including influencer marketing and social media advertising, to capitalize on the market trend. The market has witnessed significant growth due to the increasing use of laptops and PCs for social media engagement. The report provides a comprehensive analysis of these trends and the challenges they present, including data security concerns and the need for seamless integration with e-commerce platforms. Adopting these strategies can help businesses tap into the vast potential of social commerce and stay competitive In the ever-evolving digital landscape.

What will be the Size of the Social Commerce Market During the Forecast Period?

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The market represents a dynamic and rapidly evolving segment within the broader e-commerce landscape. This market enables customers to shop and discover products directly within virtual environments of social media platforms. The shopping process on these platforms often begins with content sharing and product discovery through organic or paid posts. Interested buyers can engage with brands and sellers through messaging features, influencer collaborations, and shoppable posts. Millennials and the internet-savvy population are key demographics driving the growth of social commerce. Brands and sellers leverage this market to increase brand awareness and reach a wider audience. Small businesses and individuals also benefit from the personalized shopping experience offered by social media platforms.
Modern technologies, such as messaging features, secure payment methods, and user data protection, contribute to the convenience and safety of social commerce. The market encompasses various product categories, including electronics, home decor, and more. Changing consumer preferences and the increasing use of user-generated content further fuel its growth. Despite its advantages, the market faces challenges such as privacy concerns, regulatory compliance, and ensuring secure payment methods. As the market continues to evolve, large players and smaller niche providers will need to adapt to meet the evolving needs and preferences of consumers.

How is this Social Commerce Industry segmented and which is the largest segment?

The social commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Device

  Laptops and PCs
  Mobiles
  Tablets
  Others


Business Segment

  Business to consumer
  Business to business
  Consumer to consumer


Product Type

  Fashion and apparel
  Beauty and personal care
  Electronics and gadgets
  Home decor and furniture
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Device Insights

The laptops and PCs segment is estimated to witness significant growth during the forecast period. These devices offer a larger screen size, enhancing the visual appeal of social media platforms and facilitating product discovery through customer reviews, ratings, and advertisements. Social media platforms have become essential tools for shopping, with users comparing prices across various social commerce websites. Virtual environments, such as social networks and messaging features, enable interested buyers to engage in immediate communication with brands, sellers, and influencers, fostering personalized customer experiences and brand awareness. Modern technologies, including Video Commerce, livestream shopping, and shoppable posts, have further enhanced the buyer experience.
Millennials and younger generations, in particular, have shown a strong preference for social commerce, with mobile technology enabling seamless shopping on-the-go. However, concerns over cyberattacks, data collection, and security have emerged as challenges, necessitating regulatory compliance, secure payment methods, and user data protection. Brands, sellers, small businesses, and individuals alike leverage social media for marketing, personalized shopping, and consumer engagement, driving conversion rates. The latest technology trends, such as artificial intelligence and augmented reality, continue to shape the social commerc

The global social commerce market is anticipated to reach US$ 945.92 billion in 2023. The adoption of social commerce is expected to surpass US$ 13,040.3 billion by 2033. Future Market Insights forecasts the demand for social commerce to grow by 30% CAGR between 2023 and 2033.

2023 to 2033 Social Commerce Market Outlook Compared to 2017 to 2022

In US Social Commerce Market , was valued at approximately USD 10.11 billion in 2022 and is projected to reach USD 12.45 billion by 2029,

Worldwide, social commerce generated an estimated revenue of *** billion U.S. dollars in 2024. With an expected continuous growth, revenue is estimated to surpass the **************by 2029.

According to a 2024 study, Facebook ranks as the top social network for shopping in the United States, with ** percent of digital buyers using it for this purpose. TikTok Shop follows with ** percent of U.S. shoppers, while Instagram holds its own with ** percent. TikTok and the boom that won’t stop The rise of TikTok Shop in the United States represents a significant shift in social commerce dynamics. By tapping into its predominantly young user base and their engagement with short-form video content, TikTok is leveraging its platform to facilitate direct sales. The success of health and beauty products, which make most of purchases, underscores the platform's potential as an influential marketplace. Growing users, expanding influence Forecasts suggest that by 2029, the number of U.S. social media users will exceed *** million, showing the growing influence of these platforms on consumer behavior and brand involvement. In 2023 alone, social commerce revenues in the North American country were estimated at nearly ** billion U.S. dollars, and this figure is expected to nearly double by 2028, reflecting the rapidly expanding role of social media in the e-commerce landscape.

The global social commerce market is experiencing explosive growth, projected to reach $1899.17 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 41.53% from 2025 to 2033. This surge is driven by several key factors. The increasing penetration of smartphones and internet access, particularly in emerging markets, fuels the adoption of social media platforms as primary channels for shopping. Consumers are drawn to the convenience, personalized experiences, and social proof offered by social commerce, fostering trust and driving purchase decisions. The integration of seamless payment gateways within social media applications further streamlines the buying process, enhancing user experience. Moreover, the rise of influencer marketing and targeted advertising on these platforms has significantly amplified brand reach and engagement, accelerating sales. Businesses are increasingly recognizing the potential of social commerce to reach broader audiences and establish direct customer relationships, leading to significant investment in this channel. This dynamic market is segmented across various devices (laptops/PCs, mobiles, tablets), business models (B2B, B2C, B2C), and regions, with North America, Europe, and APAC representing significant market shares, each exhibiting unique growth trajectories influenced by their respective digital literacy rates and consumer behavior. The competitive landscape is highly dynamic, with established technology giants like Meta Platforms Inc., Microsoft Corp., and Tencent Holdings Ltd. competing alongside emerging social commerce platforms and specialized e-commerce solutions. The success of individual players hinges on their ability to innovate in areas like user experience, payment security, logistics, and targeted advertising. Factors like data privacy concerns and the evolving regulatory landscape pose challenges to the market's continuous expansion. However, ongoing technological advancements, particularly in areas like augmented reality (AR) and virtual reality (VR) for enhancing the shopping experience, are expected to fuel further growth and drive innovation within the social commerce sector, ultimately shaping the future of retail. Competition will likely intensify as more businesses enter the market, demanding strategic adjustments to maintain a strong market position.

The social commerce market, valued at $1.18 billion in 2025, is experiencing explosive growth, projected to expand at a compound annual growth rate (CAGR) of 28.53% from 2025 to 2033. This surge is driven by several key factors. The increasing penetration of smartphones and internet access, particularly in emerging markets, is fueling adoption. Furthermore, the inherent trust and engagement fostered by social media platforms create fertile ground for direct-to-consumer sales. Consumer preference for personalized shopping experiences and the convenience of purchasing within their preferred social media environments further contributes to market expansion. The rise of influential social media personalities (influencers) marketing products directly to their followers is another significant driver. Diverse business models, including B2C, B2B, and C2C, cater to a broad range of consumer needs and business applications, while diverse product categories, from personal care and apparel to food and beverages, ensure market breadth. The dominance of platforms like Amazon, Facebook, and TikTok underscores the strategic importance of social media integration for businesses of all sizes. Significant regional variations are anticipated. While North America and Europe currently hold substantial market shares, the Asia-Pacific region, particularly India and China, is poised for rapid growth, fueled by its massive consumer base and burgeoning digital economy. The continued evolution of social commerce platforms, with innovations in live streaming, augmented reality (AR) shopping experiences, and improved payment gateways, promises to further accelerate market expansion. However, challenges remain, including concerns about data privacy, security risks, and the need for effective regulatory frameworks to address potential issues. Despite these challenges, the overall trajectory of the social commerce market remains exceptionally positive, promising lucrative opportunities for both established players and innovative startups. This comprehensive report provides an in-depth analysis of the global social commerce market, encompassing its growth trajectory, key players, emerging trends, and future prospects. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The forecast period extends from 2025 to 2033, while the historical period covers 2019-2024. This report is invaluable for businesses, investors, and researchers seeking a thorough understanding of this rapidly evolving market segment. Keywords: social commerce market size, social commerce trends, social commerce platforms, social commerce statistics, social media marketing, influencer marketing, e-commerce, B2C, B2B, C2C. Recent developments include: November 2023: Amazon announced a partnership with Meta (Facebook’s parent company) to revolutionize social commerce. This collaboration aims to integrate Amazon’s e-commerce platform with Meta’s social media platform, providing shoppers with a seamless purchase experience and opening new opportunities for targeted advertising., April 2023: Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media platform., December 2022: Amazon announced the release of Inspire, a new short-form photo and video feed that lets users browse ideas and goods while shopping from content made by brands, influencers, and other users.. Key drivers for this market are: Growing Number of Social Media Platforms, Shift in Consumer Preferences Toward Online Purchase. Potential restraints include: Privacy Concerns Over Gathering and Using Personal Data, Intense Competition in the Social Commerce Space. Notable trends are: Growing demand for business-to-consumer (B2C) social commerce is driving the market growth.

Latin America's Social Commerce Market will be USD 38474.26 million in 2024 and is estimated to grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031. The market is foreseen to reach USD 287803.7 million by 2031 due to the expanding law enforcement agencies.

The global social commerce market size was valued at USD 1,232.43 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7,822.54 Billion by 2033, exhibiting a CAGR of 22.66% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 70.0% in 2024. The growth of the Asia Pacific region is driven by high mobile internet penetration, widespread social media usage, digital influencers, and localized, seamless shopping experiences.

Social Commerce Market Size and Growth: The global social commerce market has witnessed steady growth, with a market size of $3308.1 million in 2025. It is projected to expand further at a CAGR of 4.1% from 2025 to 2033, reaching an estimated value of $5369.5 million by 2033. This growth can be attributed to factors such as the increasing adoption of social media platforms, the convenience of online shopping, and the growing influence of social media influencers. Key Drivers, Trends, and Challenges: The social commerce market is driven by the seamless integration of social media and e-commerce platforms, allowing users to shop directly from their preferred social media accounts. Rising disposable incomes, particularly in emerging economies, are also contributing to market growth. Key trends include the adoption of video-based shopping and augmented reality technology, enhancing the customer shopping experience. However, challenges such as data privacy concerns, product quality assessment, and competition from traditional e-commerce platforms might hamper the market's growth. The market is segmented by type (text and pictures, video), application (virtual products, physical products), and region. North America, Europe, and Asia Pacific are prominent markets, while regions like Latin America and Africa show potential for future growth. The global social commerce platform market is expected to reach USD 4.94 billion by 2025, according to a new report by Grand View Research, Inc. The market is driven by the increasing popularity of social media platforms, the growing adoption of mobile devices, and the increasing preference for online shopping.

The social commerce market is experiencing explosive growth, fueled by the increasing integration of social media platforms with e-commerce functionalities. The market, currently estimated at $500 billion in 2025, is projected to reach $1 trillion by 2033, representing a robust Compound Annual Growth Rate (CAGR) of approximately 15%. This expansion is driven by several key factors. Firstly, the pervasive use of social media platforms provides brands with unprecedented access to potential customers, enabling highly targeted advertising and direct-to-consumer sales. Secondly, the rise of influencer marketing and user-generated content significantly enhances brand trust and drives purchase decisions. Thirdly, the seamless integration of shopping features within social media apps creates a frictionless purchasing experience, encouraging impulsive buys and repeat business. Finally, innovative payment gateways and secure transaction processes further facilitate the growth of this dynamic market segment. Segmentation reveals diverse opportunities across various product categories and social platforms. While segments like apparel, cosmetics, and consumer electronics dominate currently, the future holds significant promise for categories such as virtual goods and personalized health and wellness products. The geographical distribution is also uneven, with North America and Asia-Pacific currently leading in market share due to higher social media penetration and established e-commerce infrastructure. However, rapid growth is anticipated in emerging markets, driven by increased internet and smartphone adoption. Competition in this landscape is intense, with established social media giants like Facebook, Instagram, and Pinterest vying for dominance alongside emerging players specializing in social commerce features. This competitive pressure should, however, foster continuous innovation and improve the overall customer experience, thereby further stimulating market growth.

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US B2C E-Commerce Market Size 2025-2029

The us b2c e-commerce market size is forecast to increase by USD 289.2 billion at a CAGR of 8.7% between 2024 and 2029.

The B2C E-Commerce Market in the US is experiencing significant growth, driven by the increasing trend of online spending and the widespread adoption of smartphones. Consumers are increasingly turning to e-commerce platforms for convenience and the ability to shop from anywhere at any time. The emergence of omnichannel retailing, which integrates online and offline channels, is further fueling this growth. However, the market also faces challenges, with logistics management becoming a critical aspect of e-commerce operations. The need to efficiently manage and deliver products to customers in a timely manner has resulted in high overhead costs for retailers. Effective logistics strategies will be essential for companies seeking to capitalize on the opportunities presented by the growing e-commerce market while navigating these challenges. Success in this market will require a focus on providing seamless shopping experiences, efficient logistics, and competitive pricing. Companies that can successfully balance these factors will be well-positioned to thrive in the dynamic and evolving e-commerce landscape.

What will be the size of the US B2C E-Commerce Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the B2C e-commerce market in the US, omni-channel retail strategies have gained prominence, integrating bricks-and-mortar stores with online platforms for a seamless customer experience. Cloud computing enables businesses to manage their operations more efficiently, while multi-channel marketing caters to consumers' preferences. Customer journey mapping and experience (CX) optimization are key priorities, with video and influencer marketing playing crucial roles. Logistics optimization and security audits ensure smooth transactions and safeguard sensitive data. Blockchain technology, data encryption, and data warehousing bolster security and streamline processes. Digital wallets and mobile payments facilitate hassle-free transactions, and live streaming and responsive design enhance user interface (UI) and customer engagement. Supply chain management, big data, predictive analytics, and delivery automation optimize operations, while two-factor authentication and personalized recommendations cater to individual consumers. Social commerce and content marketing foster community building and brand loyalty. Innovations like delivery drones and augmented reality try-on features continue to shape the market landscape. As e-commerce competition intensifies, businesses must stay agile and adapt to the latest trends to thrive.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeB2C retailersClassifiedsApplicationConsumer electronics and home appliancesApparel and accessoriesPersonal careOthersPlatformMulti-brandSingle-brandGeographyNorth AmericaUS

By Type Insights

The b2c retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US is experiencing significant growth, driven by the increasing preference for online shopping and the availability of secure payment platforms. E-commerce sales have been on the rise, with consumers drawn to the convenience and wide product selection offered by digital retailers. To enhance customer experience, companies employ marketing automation, social media marketing, and personalized recommendation engines. Customer service is also prioritized through multiple channels, including chatbots and AI-powered support. Subscription models, inventory management, and order management systems ensure seamless transactions, while compliance regulations safeguard consumer data. Data analytics and machine learning enable targeted customer segmentation and personalized marketing. Mobile commerce (m-commerce) and voice search optimization cater to the growing use of mobile devices for shopping. Loyalty programs and product reviews foster brand loyalty and trust. E-commerce platforms offer various payment gateway options, ensuring secure transactions using the latest security protocols. Augmented reality (AR) and virtual reality (VR) enhance the shopping experience, while shopping cart software and shipping logistics streamline the ordering process. Fraud detection and A/B testing are essential for maintaining customer satisfaction and trust. Returns and refunds are managed efficiently, ensuring a hassle-free shopping experience. Onlin

In 2023, the revenues generated by the social commerce market in Latin America amounted to an estimated *** billion U.S. dollars. Forecasts suggest that this figure will more than double in the next five years to reach ***** billion dollars.

The social commerce market, valued at $546.12 million in 2025, is projected to experience robust growth, driven by the increasing integration of social media platforms with e-commerce functionalities. This convergence allows businesses to leverage the vast user base of platforms like Facebook, Instagram, and Pinterest for direct sales, creating seamless shopping experiences. The B2C segment is expected to dominate, fueled by the rising adoption of mobile devices and the convenience of in-app purchases. However, the B2B segment also presents significant potential, with businesses utilizing social media for targeted marketing and lead generation. Growth is further propelled by emerging trends such as live shopping streams, influencer marketing campaigns, and the increasing sophistication of social commerce platforms. While challenges exist such as maintaining trust and security, and navigating evolving platform algorithms, the overall market outlook remains positive. The projected CAGR of 6% indicates sustained expansion through 2033, suggesting significant investment opportunities and potential for market disruption through innovative business models. The geographical distribution of the social commerce market reveals a diverse landscape. North America and Asia Pacific are likely to account for the largest market shares, driven by high internet penetration and the early adoption of social media shopping. However, growth in emerging markets such as those in South America, Africa, and parts of Asia is anticipated to accelerate due to rising smartphone usage and increasing digital literacy. Competition within the social commerce space is intense, with established tech giants like Facebook, Alibaba, and Tencent vying for market dominance alongside smaller, niche players. The success of these companies hinges on factors such as user experience, payment processing capabilities, and effective marketing strategies. The continuing evolution of social media algorithms, coupled with technological advancements, is expected to shape the future landscape of this dynamic market segment.