The North American Soup Market is Segmented by Type (Canned/Preserved, Chilled, Dehydrated/Instant, and Other types), Category (Conventional and Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Others), and Country (United States, Canada, Mexico and Rest of North America). The report offers market size and values in USD million for all the above segments.

The revenue in the 'Soups' segment of the food market in the United States was modeled to stand at ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Soups.

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The soup market size in US has the potential to grow by USD 514.13 million during 2021-2025, and the market's growth momentum will accelerate at a CAGR of 1.27%.

This report provides a detailed analysis of the market by product (wet soup, dry soup, broth and stock, and others), distribution channel (Offline and Online), and key vendors.

Market Competitive Analysis

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

Amys Kitchen Inc.
B and G Foods Inc.
Campbell Soup Co.
Conagra Brands Inc.
General Mills Inc.
KETTLE CUISINE LLC
Nestle SA
The Hain Celestial Group Inc.
The Kraft Heinz Co.
Unilever Food Solutions

The soup market in US is fragmented and the vendors are deploying growth strategies such as product differentiation to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

The market players also significantly leverage external market drivers such as rising awareness about and inclination toward healthy food products to achieve growth opportunities. However, factors such as decreasing demand for canned soup in the US will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the soup market forecast in US report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

This soup market analysis in US report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

Soup Market in US: Key Drivers and Trends

      The rising awareness and the inclination towards healthy food products will be one of the major factors driving the growth of the market in the coming years. 
      The consumption of soup helps in the reduction of calories and weight of an individual as it contains high water content.
      The addition of whole grains like barley and quinoa in soup increases the fiber content. 
      Organizations such as the Food and Drug Administration (FDA) are also focusing on increasing awareness among consumers by issuing dietary guidelines. Such initiatives will induce consumers to include healthy foods like soup in their regular diet, fueling market growth. 




      The rising demand for broth-based healthy soup recipes is one of the key soup market trends in the US gaining traction. 
      The demand for broths, especially premium broths, is increasing among the millennial population.
      Several broth bars offer broths containing vegetables and bones with added spices and seasonings to their consumers.
      Companies such as Cargill are focusing on reducing the sodium content in broth-based soups to make the products healthier.

Soup Market in US: Segmentation by Product

The wet soup segment includes several variants of soup such as canned soup, chilled soup, ready-to-serve soup, and artisanal soup. The rising focus on innovations in flavors and packaging is driving the purchase volume of wet soup at restaurants or soup bars. The popularity of chilled soup among consumers is growing since people perceive chilled soup to be more healthy than other variants. Therefore, the growth of the market segment is expected to be significant during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the soup market size in US. We also offer Global Soup Market report which covers varieties of soups available in the market such as vegetable, clear soup, chicken, fish, tomato, and mushroom.

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Soup Market in US: Key Highlights of the Report for 2021-2025

CAGR of the market during the forecast period 2021-2025
Detailed information on factors that will drive soup market growth in US during the next five years
Precise estimation of the soup market size in US and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the soup industry across North America and APAC
A thorough analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of soup vendors in US

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The revenue in the 'Soups' segment of the food market in the United States was forecast to continuously increase between 2025 and 2030 by in total 1.8 billion U.S. dollars (+39.47 percent). After the sixth consecutive increasing year, the revenue is estimated to reach 6.32 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Soups' segment of the food market was continuously increasing over the past years.Find more in-depth information regarding the average revenue per user (ARPU) concerning the milk substitutes segment of the food market in Japan and the revenue concerning the baby food segment of the food market in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

The size of the North American Soup Market was valued at USD 6.04 Million in 2023 and is projected to reach USD 6.77 Million by 2032, with an expected CAGR of 1.65% during the forecast period. The North American soup market has experienced notable growth in recent years, driven by changing consumer preferences and an increasing demand for convenient, healthy meal options. The rise of health consciousness has led to a growing preference for organic, natural, and low-sodium soups, prompting manufacturers to innovate their product offerings. Key trends in the market include the growing popularity of plant-based soups, which cater to the increasing vegetarian and vegan populations. Additionally, the demand for gourmet and premium soups has surged, with consumers willing to pay more for high-quality ingredients and unique flavors. Retail channels have also evolved, with a significant shift toward online shopping and meal delivery services, making it easier for consumers to access a wide range of soup products. Recent developments include: October 2022: Campbell launched a new exciting series of soups for lunchtime called Chunky Soup. It is available in four new flavors, namely chicken noodle, streak and potato, sirloin burger, and chicken and sausage gumbo., July 2022: Upton's Naturals introduced three new recipes to its lineup of vegan soups that provide plant-based protein (8-11g per serving) and only 180-300 calories a bowl. The new products are Non-GMO Certified (NSF), Plant-Based Certified, contain no added colors, flavors, or preservatives, and are completely free of cholesterol and trans fat., November 2021: Herbalife Nutrition expanded its offering into the soup category in the United States with instant soup, a soup mix formulated with 15 gms of plant-based protein to help satisfy hunger and provide long-lasting energy of 3 gms of fiber.. Key drivers for this market are: Increased Demand for Healthy Options, Increased the demand for convenient meal solutions. Potential restraints include: Growing among consumers to prefer fresh and homemade foods over processed and packaged options. Notable trends are: Increasing popularity of plant-based diets has led to a surge in demand for vegan and vegetarian soups.

The USA potato soup market is set to grow vastly with the increasing consumer preference for cozy, healthy, and convenient meals during the forecast period. By 2025, the USA will have a significant share in the global market production with a forecast value market of 64.3 million and 10.9 % increase trail through 2035. This is because of the changing food habits of the people and the rising demand for delicious yet health-conscious products.

Attributes	Description
Estimated Industry Size (2025E)	USD 64.3 million
Projected Industry Value (2035F)	USD 180.3 million
Value-based CAGR (2025 to 2035)	10.9 %

Category-wise Insights

Segment	Flavoured
Main Segment	Flavour
Value Share (2035)	32.5 %

Segment	Cream and Chunks
Main Segment	Product Format
Value Share (2035)	24.1 %

North American Soup Market size was valued at USD 6.11 Billion in 2024 and is projected to reach USD 7.04 Billion by 2032, growing at a CAGR of 1.79% from 2026 to 2032.

The key market dynamics that are shaping the North American soup market include:

Key Market Drivers

Growing Health Consciousness and Nutritional Awareness: The growing customer preference for healthy, convenient meal options is generating considerable growth in the soup market. According to the United States Department of Agriculture (USDA), 73% of Americans are actively looking for foods with nutritional benefits, with nutritious, ready-to-eat soups growing in popularity by 12.4% between 2020 and 2022. This trend is prominent in the proliferation of plant-based, low-sodium, and nutrient-dense soups.

Busy Lifestyle and Convenience Food Demand: The growing desire for convenient, quick-prep meals is driving the North American soup market forward. According to the Bureau of Labor Statistics, the average American household spends 37 minutes per day on food preparation and cleanup by 2022, resulting in a 9.6% rise in sales of ready-to-eat and easy-to-prepare soup products. This development reflects the increased demand for time-saving meal options among working professionals and busy families.

The global instant soup market is estimated to be valued at US$ 7.64 billion in 2024 and climb to US$ 12.94 billion by the end of 2034, expanding at a CAGR of 5.4% between 2024 and 2034.

Report Attributes	Details
Instant Soup Market Size (2024E)	US$ 7.64 Billion
Forecasted Market Value (2034F)	US$ 12.94 Billion
Global Market Growth Rate (2024 to 2034)	5.4% CAGR
Canada Market Growth Rate (2024 to 2034)	5.6% CAGR
South Korea Market Value (2034F)	US$ 241.5 Million
North America Market Share (2024E)	25.8%
East Asia Market Share (2034F)	22.3%
Key Companies Profiled	Hain Daniels Group General Mills Inc. Conagra Brands Inc. Campbell Soup Co. Baxters Food Group Ltd Nestlé Shandong Subo Food Co. Ltd. Unilever Group. Campbell Soup Company The Kraft Heinz Co. The Hain Celestial Group Inc. B&G Foods, Inc. NISSIN FOODS HOLDINGS Co. Ltd.

Country-wise Analysis

Attribute	United States
Market Value (2024E)	US$ 1.64 Billion
Growth Rate (2024 to 2034)	6.4% CAGR
Projected Value (2034F)	US$ 3.03 Billion
Attribute	China
Market Value (2024E)	US$ 1.35 Billion
Growth Rate (2024 to 2034)	5.4% CAGR
Projected Value (2034F)	US$ 2.28 Billion

Category-wise Insights

Attribute	Dry
Segment Value (2024E)	US$ 5.07 Billion
Growth Rate (2024 to 2034)	5.6% CAGR
Projected Value (2034F)	US$ 8.73 Billion
Attribute	Organic
Segment Value (2024E)	US$ 3.07 Billion
Growth Rate (2024 to 2034)	5.7% CAGR
Projected Value (2034F)	US$ 5.34 Billion

This statistic shows the size of the soup market in the United States in 2016 and 2025, by segment. By 2025, the dry soup market in the United States is forecast to be valued at *** billion U.S. dollars.

The report covers South America Frozen Soup Market Trends and is segmented by Category (Vegetarian and Non-vegetarian soup); Product Type (Canned/Preserved, Chilled, Dehydrated, Frozen, Instant, and UHT); Packaging (Canned, Pouched, and Other Packaging), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Channels, and Other Distribution Channels), and by Geography.

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Soup Market Size 2024-2028

The soup market size is forecast to increase by USD 4.6 billion at a CAGR of 4.36% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing consumer preference for convenient, nutritious, and flavorful meal options. New product launches continue to shape the market landscape, with companies introducing innovative flavors, organic and natural ingredients, and sustainable packaging solutions to cater to evolving consumer demands. Additionally, the rising number of promotional and marketing activities, particularly online, is boosting market visibility and consumer engagement. However, the market faces challenges such as product recalls due to contamination incidents, which can negatively impact brand reputation and consumer trust. To capitalize on opportunities and navigate challenges effectively, companies must prioritize food safety and quality, invest in digital marketing strategies, and offer customized product offerings to cater to diverse consumer preferences. Overall, the market presents a compelling growth opportunity for businesses seeking to meet the increasing demand for convenient, healthy, and flavorful meal solutions.

What will be the Size of the Soup Market during the forecast period?

Request Free SampleThe market caters to the working population's demand for convenient, nutritious meals, with an increasing focus on women consumers adapting to fast-paced lifestyles. Per capita spending on soup has been on the rise, driven by the popularity of instant food products. Product varieties in the market include instant soups, dehydrated soups, UHT soups, organic soups, and those with free-from claims, catering to diverse consumer preferences. Health and wellness trends have influenced the market, with an emphasis on soups' nutritional value. Cultural influences and culinary creation continue to shape the market, leading to seasonal sales s. Packaging formats have evolved to accommodate various consumer needs, from single-serve containers to larger family-sized options. Overall, the market is a significant and growing sector in the food industry, offering a wide range of options for consumers seeking convenient, nutritious, and culturally diverse meals.

How is this Soup Industry segmented?

The soup industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Distribution ChannelOfflineOnlineProductDriedCannedUTHOthersGeographyEuropeGermanyItalyNorth AmericaUSAPACChinaIndiaMiddle East and AfricaSouth America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses various segments, including ready-to-eat soups, canned soups, fresh soups, and frozen soups. Market growth is driven by factors such as the increasing working population, particularly working women, and fast-paced lifestyles. Consumers seek convenience, nutritious options, and flavor diversity. Trends include plant-based, organic, gluten-free, low-fat, and vegan soups. Innovations in packaging, such as microwavable cups and ready-to-go meals, cater to hectic lifestyles. Soup flavors range from gourmet to traditional, with ethnic influences and seasonal sales s. companies include Sonoma Brands, Upton Naturals, and various brands offering functional, ethnic, and traditional soups. Retail sales channels include convenience stores, online stores, and retail stores, with promotional deals and bundle offers used to attract customers. The market is segmented into canned soups, instant soups, and soup bases. Nutritional content, production lines, and consumer preferences influence market demand. Ingredient sourcing is a critical consideration for companies. The market is expected to grow due to health and wellness trends, dietary choices, and the convenience offered by various soup formats.

Get a glance at the market report of share of various segments Request Free Sample

The Offline segment was valued at USD 10.53 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 37% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market size of various regions, Request Free Sample

The European the market is experiencing significant growth due to the presence of major companies introducing innovative soup varieties and the increasing popularity of ethnic cuisines. Consumers in Europe, particularly in developed countries such as Italy, Germany, France, the UK, Spain, and Russia, are witnessing rising disposable incomes, leading to increased househol

The Canned Soup Market report segments the industry into Type (Condensed, Ready-to-Eat), Category (Conventional, Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Food Specialty Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). Five-year historical trends and future market forecasts are covered.

Global dried soup sales reached approximately USD 2,453.9 million at the end of 2025. Forecasts suggest the market will achieve a compound annual growth rate (CAGR) of 8.1% and surpass USD 5,347.2 million in value by 2035.

Attributes	Description
Estimated Global Dried Soup Business Size (2025E)	USD 2,453.9 million
Projected Global Dried Soup Business Value (2035F)	USD 5,347.2 million
Value-based CAGR (2025 to 2035)	8.1%

Semi-Annual Market Update

Particular	Value CAGR
H1 (2024 to 2034)	7.5%
H2 (2024 to 2034)	8.1%
H1 (2025 to 2035)	7.6%
H2 (2025 to 2035)	8.2%

Country-wise Insights

Country	United States
Market Volume (USD Million)	1,200.00
CAGR (2025 to 2035)	5.50%

Country	Germany
Market Volume (USD Million)	850.00
CAGR (2025 to 2035)	4.80%

Country	United Kingdom
Market Volume (USD Million)	750.00
CAGR (2025 to 2035)	4.50%

Country	China
Market Volume (USD Million)	600.00
CAGR (2025 to 2035)	6.20%

Country	Japan
Market Volume (USD Million)	500.00
CAGR (2025 to 2035)	3.90%

This statistic depicts the average price per unit of soup in the United States in 2016, broken down by category. In that year, the average price per unit of dry soup in the United States amounted to **** U.S. dollars.

This statistic depicts the average price per unit of private label soup in the United States in 2016, broken down by category. In that year, the average price of private label dry soup in the United States amounted to 1.20 U.S. dollars per unit.

The US ready-to-cook soup market caters to diverse consumer preferences by offering a range of product types. Wet soups, prepared with flavorful broths, fresh vegetables, and protein sources (meat, poultry, or plant-based alternatives), constitute a significant portion of the market due to their widespread appeal. Dry soups, on the other hand, provide a shelf-stable and convenient option, requiring only the addition of water or broth for preparation. This segment is growing in popularity due to its ease of storage and extended shelf life. The market is witnessing innovation in both categories, with manufacturers introducing unique flavor combinations and incorporating superfoods and functional ingredients to appeal to health-conscious consumers. Recent developments include: In April 2019, Harry's Fresh Foods, a privately held specialty food maker, was bought by Kettle Cuisine. Kettle Cuisine's production footprint has expanded the acquisition's scope and enhanced its capabilities., In October 2022, Campbell introduced Chunky Soup, a brand-new, entertaining line of lunchtime soups. Four new varieties are available: chicken and sausage gumbo, streak and potato, chicken noodle, and sirloin burger.. Key drivers for this market are: Convenience: Ready-to-cook soups offer a convenient and time-saving option for consumers, making them a popular choice for busy families and individuals. Health benefits: Ready-to-cook soups can be a nutritious meal option, containing various vegetables, proteins, and essential vitamins and minerals.. Potential restraints include: The United States Ready to Cook Soup Market is a competitive one, with many well-established brands vying for market share. Consumers are becoming more health-conscious and are seeking healthier food options, which could pose a challenge for ready-to-cook soup manufacturers.. Notable trends are: Consumers are increasingly demanding organic and natural products, which is leading to a growing demand for organic and natural ready-to-cook soups. The growing popularity of vegan and vegetarian diets is driving demand for plant-based ready-to-cook soups..

The global Shelf-Stable Soup market is expected to reach a market valuation of US$ 12.0 billion by 2023, recording a CAGR of 3.3% from 2023 to 2033.

Attribute	Details
Shelf-Stable Soup Market Size (2023E)	US$ 12.0 billion
Shelf-Stable Soup Market Projected Size (2033F)	US$ 16.7 billion
Value CAGR (2023 to 2033)	3.3%
Top 3 Countries Marketing Share	69.6%

How Has the Market Progressed So Far in 2022?

Market Statistics	Details
Jan–Jun (H1), 2021 (A)	3.2%
Jul–Dec (H2), 2021 (A)	3.4%
Jan–Jun (H1),2022 Projected (P)	3.6%
Jan–Jun (H1),2022 Outlook (O)	3.2%
Jul–Dec (H2), 2022 Projected (P)	3.5%
Jul–Dec (H2), 2022 Outlook (O)	3.5%
Jan–Jun (H1), 2023 Projected (P)	3.3%

Scope of the Report

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ million for Value and Metric Ton for Volume
Key Regions Covered	North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East and Africa
Key Countries Covered	United States of America, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Singapore, Australia, New Zealand, GCC countries, North Africa, South Africa, others.
Key Segments Covered	Product Type, Nature, and Region
Key Companies Profiled	Tabatchnick Fine Foods; Nona Lim; The Original SoupMan; Bare Bones; Pacific Foods; Swanson Health Products; Ragozzino Foods; FAWEN; Kraft Heinz; Tabatchnick Fine Foods
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

According to Cognitive Market Research, the global Canned Soups market size will be USD 5214.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 5.00% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1929.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1512.29 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 1251.55 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 198.16 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 208.59 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.3% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 114.73 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2033.
Vegetable category is the fastest growing segment of the Canned Soups industry

Market Dynamics of Canned Soups Market

Key Drivers for Canned Soups Market

Changing Consumer Lifestyles and Convenience Demand to Boost Market Growth

The growing demand for convenience foods, driven by hectic and fast-paced modern lifestyles, is a primary driving factor for the market of canned soups. With consumers becoming more reliant on ready-to-eat meals, canned soups provide a quick and easy solution to hunger without the need for time-consuming preparation. The increasing trend of single-person households, working professionals, and time-starved individuals has contributed to a surge in demand for such convenient food options. Furthermore, the availability of a wide variety of canned soups, including vegetarian, organic, and ready-to-heat varieties, ensures that consumers have access to convenient and diverse meal choices. This factor not only promotes sales but also expands the market by attracting a broader demographic of health-conscious and busy consumers who seek meal options that fit into their demanding schedules. For instance, IMCD, a prominent provider of speciality ingredients, inaugurated a state-of-the-art UHT laboratory in Indonesia. This advanced facility enhances their footprint in Asia and facilitates the creation of superior ingredients for soups, dairy items, and beverages.

https://www.imcdgroup.com/imcd-stories/imcd-s-uht-pilot-lab-expedites-speed-to-market-for-leading-plant-based-beverage-MCMQ6V2LV2G5D45DL6C4SAWDWSA4

Growing Health Consciousness and Nutritional Innovations To Boost Market Growth

The growing demand for convenience foods, driven by hectic and fast-paced modern lifestyles, is a primary driving factor for the market of canned soups. With consumers becoming more reliant on ready-to-eat meals, canned soups provide a quick and easy solution to hunger without the need for time-consuming preparation. The increasing trend of single-person households, working professionals, and time-starved individuals has contributed to a surge in demand for such convenient food options. Furthermore, the availability of a wide variety of canned soups, including vegetarian, organic, and ready-to-heat varieties, ensures that consumers have access to convenient and diverse meal choices. This factor not only promotes sales but also expands the market by attracting a broader demographic of health-conscious and busy consumers who seek meal options that fit into their demanding schedules.

Restraint Factor for the Canned Soups Market

Health Consciousness and Shift Toward Fresh Alternatives Will Limit Market Growth

In recent years, there has been a growing trend toward healthier eating, with consumers increasingly avoiding processed foods. This health-conscious shift has led many to prefer fresh, organic, and minimally processed options over canned goods, including canned soups. The preservatives, high sodium levels, and added artificial ingredients often found in canned soups contribute to consumer concerns about the nutritional value of these products. As consu...

The North American soup market, valued at $6.04 billion in 2025, exhibits a steady growth trajectory, projected at a 1.65% CAGR from 2025 to 2033. This growth is fueled by several key factors. The increasing preference for convenient and ready-to-eat meals, particularly among busy professionals and young households, significantly boosts demand for canned and chilled soups. Health-conscious consumers are driving the growth of the organic soup segment, seeking healthier alternatives with natural ingredients and lower sodium content. Furthermore, the expansion of online grocery shopping and the rising popularity of meal kit delivery services provide new avenues for soup manufacturers to reach a wider audience. While the market faces challenges such as fluctuating raw material prices and increasing competition, the consistent demand for soup as a comfort food and its versatility as a meal option or side dish ensures its continued market presence. The market segmentation reveals interesting dynamics. Canned/preserved soups continue to dominate due to their long shelf life and affordability, while the chilled soup segment is experiencing growth, propelled by its perceived freshness and premium positioning. Dehydrated/instant soups cater to a specific consumer segment prioritizing convenience and quick meal preparation. Distribution channels show a diversified landscape, with supermarkets and hypermarkets holding the largest share, followed by convenience stores and the rapidly expanding online sector. Major players like Campbell Soup Company, Unilever, and Nestle, alongside smaller niche players such as Uptons Naturals, are actively competing to meet evolving consumer preferences and capture market share through product innovation and targeted marketing strategies. The North American market's robust growth is expected to continue, driven by a combination of consumer preferences and industry adaptation. Recent developments include: October 2022: Campbell launched a new exciting series of soups for lunchtime called Chunky Soup. It is available in four new flavors, namely chicken noodle, streak and potato, sirloin burger, and chicken and sausage gumbo., July 2022: Upton's Naturals introduced three new recipes to its lineup of vegan soups that provide plant-based protein (8-11g per serving) and only 180-300 calories a bowl. The new products are Non-GMO Certified (NSF), Plant-Based Certified, contain no added colors, flavors, or preservatives, and are completely free of cholesterol and trans fat., November 2021: Herbalife Nutrition expanded its offering into the soup category in the United States with instant soup, a soup mix formulated with 15 gms of plant-based protein to help satisfy hunger and provide long-lasting energy of 3 gms of fiber.. Notable trends are: Rising Trend of Convenience Foods.

The North America Soup report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.