The North American Soup Market Report is Segmented by Product Type (Dry Soup, Shelf Stable Soup, Chilled Soup, Frozen Soup, and Others), Category (Vegetarian Soup and Non-Vegetarian Soup), Packaging Type (Cans, Pouches, Cartons, and Other Packaging Types, Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the 'Soups' segment of the food market in the United States was modeled to stand at ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Soups.

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The soup market size in US has the potential to grow by USD 514.13 million during 2021-2025, and the market's growth momentum will accelerate at a CAGR of 1.27%.

This report provides a detailed analysis of the market by product (wet soup, dry soup, broth and stock, and others), distribution channel (Offline and Online), and key vendors.

Market Competitive Analysis

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

Amys Kitchen Inc.
B and G Foods Inc.
Campbell Soup Co.
Conagra Brands Inc.
General Mills Inc.
KETTLE CUISINE LLC
Nestle SA
The Hain Celestial Group Inc.
The Kraft Heinz Co.
Unilever Food Solutions

The soup market in US is fragmented and the vendors are deploying growth strategies such as product differentiation to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

The market players also significantly leverage external market drivers such as rising awareness about and inclination toward healthy food products to achieve growth opportunities. However, factors such as decreasing demand for canned soup in the US will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the soup market forecast in US report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

This soup market analysis in US report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

Soup Market in US: Key Drivers and Trends

      The rising awareness and the inclination towards healthy food products will be one of the major factors driving the growth of the market in the coming years. 
      The consumption of soup helps in the reduction of calories and weight of an individual as it contains high water content.
      The addition of whole grains like barley and quinoa in soup increases the fiber content. 
      Organizations such as the Food and Drug Administration (FDA) are also focusing on increasing awareness among consumers by issuing dietary guidelines. Such initiatives will induce consumers to include healthy foods like soup in their regular diet, fueling market growth. 




      The rising demand for broth-based healthy soup recipes is one of the key soup market trends in the US gaining traction. 
      The demand for broths, especially premium broths, is increasing among the millennial population.
      Several broth bars offer broths containing vegetables and bones with added spices and seasonings to their consumers.
      Companies such as Cargill are focusing on reducing the sodium content in broth-based soups to make the products healthier.

Soup Market in US: Segmentation by Product

The wet soup segment includes several variants of soup such as canned soup, chilled soup, ready-to-serve soup, and artisanal soup. The rising focus on innovations in flavors and packaging is driving the purchase volume of wet soup at restaurants or soup bars. The popularity of chilled soup among consumers is growing since people perceive chilled soup to be more healthy than other variants. Therefore, the growth of the market segment is expected to be significant during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the soup market size in US. We also offer Global Soup Market report which covers varieties of soups available in the market such as vegetable, clear soup, chicken, fish, tomato, and mushroom.

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Soup Market in US: Key Highlights of the Report for 2021-2025

CAGR of the market during the forecast period 2021-2025
Detailed information on factors that will drive soup market growth in US during the next five years
Precise estimation of the soup market size in US and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the soup industry across North America and APAC
A thorough analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of soup vendors in US

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    Soup Market In US Scope




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This statistic shows the size of the soup market in the United States in 2016 and 2025, by segment. By 2025, the dry soup market in the United States is forecast to be valued at *** billion U.S. dollars.

The USA potato soup market is set to grow vastly with the increasing consumer preference for cozy, healthy, and convenient meals during the forecast period. By 2025, the USA will have a significant share in the global market production with a forecast value market of 64.3 million and 10.9 % increase trail through 2035. This is because of the changing food habits of the people and the rising demand for delicious yet health-conscious products.

Category-wise Insights

The size of the North American Soup Market was valued at USD 6.04 Million in 2023 and is projected to reach USD 6.77 Million by 2032, with an expected CAGR of 1.65% during the forecast period. Recent developments include: October 2022: Campbell launched a new exciting series of soups for lunchtime called Chunky Soup. It is available in four new flavors, namely chicken noodle, streak and potato, sirloin burger, and chicken and sausage gumbo., July 2022: Upton's Naturals introduced three new recipes to its lineup of vegan soups that provide plant-based protein (8-11g per serving) and only 180-300 calories a bowl. The new products are Non-GMO Certified (NSF), Plant-Based Certified, contain no added colors, flavors, or preservatives, and are completely free of cholesterol and trans fat., November 2021: Herbalife Nutrition expanded its offering into the soup category in the United States with instant soup, a soup mix formulated with 15 gms of plant-based protein to help satisfy hunger and provide long-lasting energy of 3 gms of fiber.. Key drivers for this market are: Increased Demand for Healthy Options, Increased the demand for convenient meal solutions. Potential restraints include: Growing among consumers to prefer fresh and homemade foods over processed and packaged options. Notable trends are: Increasing popularity of plant-based diets has led to a surge in demand for vegan and vegetarian soups.

This statistic depicts the average price per unit of soup in the United States in 2016, broken down by category. In that year, the average price per unit of dry soup in the United States amounted to **** U.S. dollars.

The report covers South America Frozen Soup Market Trends and is segmented by Category (Vegetarian and Non-vegetarian soup); Product Type (Canned/Preserved, Chilled, Dehydrated, Frozen, Instant, and UHT); Packaging (Canned, Pouched, and Other Packaging), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Channels, and Other Distribution Channels), and by Geography.

North American Soup Market size was valued at USD 6.11 Billion in 2024 and is projected to reach USD 7.04 Billion by 2032, growing at a CAGR of 1.79% from 2026 to 2032.North American Soup Market DriversGrowing Demand for Convenience and Ready-to-Eat Foods: A primary driver for the North American soup market is the increasing demand for convenience foods that fit modern, fast-paced lifestyles. Consumers are seeking quick, easy, and ready-to-eat meal solutions that require minimal preparation. Soups, particularly canned, ready-to-serve, and dried varieties, perfectly meet this need. This trend is driven by a rise in the number of single-person households, a growing workforce, and a desire for time-saving meal options. Manufacturers are responding with innovations in packaging, such as microwavable pouches and single-serving containers, further enhancing the convenience factor and solidifying soup as a staple for a fast meal.Rising Consumer Focus on Health and Wellness: The North American consumer's heightened focus on health and wellness is a key catalyst for market growth. This trend has led to a surge in demand for soups that are perceived as healthier and more nutritious. Consumers are increasingly seeking options that are low in sodium, contain organic or natural ingredients, and are free from artificial preservatives and flavors

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Soup Market Size 2024-2028

The soup market size is valued to increase USD 4.6 billion, at a CAGR of 4.36% from 2023 to 2028. New product launches will drive the soup market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 37% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 10.53 billion in 2022
By Product - Dried segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 44.40 million
Market Future Opportunities: USD 4603.10 million
CAGR : 4.36%
APAC: Largest market in 2022

Market Summary

The market represents a dynamic and ever-evolving sector, encompassing a diverse range of core technologies and applications, service types, and product categories. With the increasing popularity of convenient and nutritious food options, the market for soups continues to expand. However, challenges such as product recalls and stringent regulations pose significant hurdles for market growth. Core technologies, including canning and aseptic packaging processing, play a crucial role in ensuring product safety and longevity.
In Europe, for instance, regulations mandate strict labeling requirements for soup products, while in Asia, the preference for traditional soup recipes and ingredients fuels innovation and growth. Overall, the market presents a compelling investment opportunity for businesses and consumers alike, with ongoing developments and trends shaping its future trajectory.

What will be the Size of the Soup Market during the forecast period?

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How is the Soup Market Segmented and what are the key trends of market segmentation?

The soup industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Dried
  Canned
  UTH
  Others


Geography

  North America

    US


  Europe

    Germany
    Italy


  APAC

    China
    India


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth and innovation, driven by advancements in plant enzymatic activity and water use efficiency. Amino Acid chelates and soil health indicators are increasingly utilized to enhance yield improvement metrics, while seaweed extracts offer benefits in nitrogen fixation and humic acid fertilizer applications. Pest resistance traits, soil amendment techniques, and plant hormone modulation contribute to crop stress tolerance and disease suppression mechanisms. Microbial inoculants, photosynthetic efficiency, and beneficial microbial consortia play a crucial role in abiotic stress mitigation and sustainable agriculture practices. Precision Agriculture methods and integrated pest management strategies are gaining traction, leading to enhanced nutrient use and mycorrhizal fungi application.

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The Offline segment was valued at USD 10.53 billion in 2018 and showed a gradual increase during the forecast period.

Key market trends include the development of vegetable production methods for fruit quality enhancement and nutrient uptake efficiency, as well as the use of plant growth regulators and biotic stress management techniques. According to recent studies, the market currently represents approximately 25% of the total processed food market. Furthermore, industry experts anticipate a 20% increase in demand for functional and superfood soups over the next five years. Additionally, the adoption of sustainable agriculture practices is projected to expand by 15%, driven by consumer preferences for eco-friendly and health-conscious options. In the organized retail sector, major players such as Tesco Plc, Walmart Inc., Future Group, and Target Corp.

Have dedicated sections for soups, fueling market growth through promotional and marketing strategies. Companies in the market capitalize on factors like geographical presence, production ease, and efficient inventory management to cater to the evolving consumer landscape.

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Regional Analysis

APAC is estimated to contribute 37% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is experiencing significant growth due to the presence of major companies introducing innovative soup varieties, rising disposable incomes, and the increasing popularity of ordering soups in et

According to Cognitive Market Research, the global Organic Soups market size will be USD 4,251.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 6.50% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 1573.17 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.3% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 1233.02 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 1020.43 million in 2025 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 161.57 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 170.07 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.8% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 93.54 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2025 to 2033.
Soup Pre-mixes is the fastest growing segment of the Organic Soups industry

Market Dynamics of Organic Soups Market

Key Drivers for Organic Soups Market

Increasing Preference for Convenient and Ready-to-Eat Meals Is Expected To Boost Market Growth

One of the major driving forces behind the growth of the organic soups market is the increasing consumer preference for convenient and ready-to-eat (RTE) meals. As lifestyles become more fast-paced, particularly in urban areas, consumers are seeking meal solutions that are quick to prepare without compromising on health and nutrition. Organic soups offer an ideal balance between convenience and wellness, catering to individuals who are health-conscious but have limited time for meal preparation. In February 2024, the Indian government approved amendments to the food safety and standards regulations, mandating that only certification from the Food Safety and Standards Authority of India (FSSAI) is required for food products. This initiative aims to simplify the certification process by eliminating the need for multiple certifications from bodies like the Bureau of Indian Standards (BIS) and AGMARK, thereby facilitating the 'One Nation, One Commodity, One Regulator' concept.

https://economictimes.indiatimes.com/news/india/govt-plans-to-do-away-with-multiple-certifications-for-food-products-only-fssai-nod-mandatory/articleshow/107437144.cms”/

Rising Vegan and Plant-Based Diet Trends To Boost Market Growth

The growing popularity of veganism and plant-based diets is significantly contributing to the expansion of the organic soups market. Consumers are increasingly shifting away from animal-based products due to concerns about health, environmental sustainability, and animal welfare. This shift has opened up new avenues for organic soup manufacturers to develop plant-based offerings that align with these evolving dietary preferences. Organic soups, particularly those made from vegetables, legumes, grains, and plant-based proteins, naturally align with vegan and vegetarian lifestyles. As a result, brands are innovating with a variety of plant-forward recipes that cater to this demographic such as lentil soups, tomato basil blends, and coconut curry-infused options all crafted without dairy, meat, or artificial additives. These products appeal not only to strict vegans but also to flexitarians and health-conscious consumers looking to reduce their meat consumption.

Restraint Factor for the Organic Soups Market

High Price of Organic Soups Compared to Conventional Alternatives, Will Limit Market Growth

One of the primary restraints hindering the growth of the organic soups market is their relatively high price compared to conventional soup products. Organic soups are made using certified organic ingredients, which are typically more expensive to grow and source due to the absence of synthetic fertilizers, pesticides, and genetically modified organisms (GMOs). Additionally, organic farming practices often require more labor-intensive processes and lower yields, which contribute to higher production co...

The Canned Soup Market report segments the industry into Type (Condensed, Ready-to-Eat), Category (Conventional, Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Food Specialty Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). Five-year historical trends and future market forecasts are covered.

Global dried soup sales reached approximately USD 2,453.9 million at the end of 2025. Forecasts suggest the market will achieve a compound annual growth rate (CAGR) of 8.1% and surpass USD 5,347.2 million in value by 2035.

Semi-Annual Market Update

Country-wise Insights

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Instant Soup Market Size 2024-2028

The instant soup market size is valued to increase by USD 4.02 billion, at a CAGR of 3.74% from 2023 to 2028. New product launches will drive the instant soup market.

Market Insights

Europe dominated the market and accounted for a 40% growth during the 2024-2028.
By Distribution Channel - Offline segment was valued at USD 14.36 billion in 2022
By Type - Dry segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 49.02 million 
Market Future Opportunities 2023: USD 4016.30 million
CAGR from 2023 to 2028 : 3.74%

Market Summary

The market is a significant segment of the global food industry, characterized by its convenience and versatility. Consumers' increasingly busy lifestyles have fueled the demand for quick and easy meal solutions, making instant soup a popular choice. This trend is further amplified by the rising number of promotional and marketing activities, which have expanded the market reach and consumer base. Manufacturers continue to innovate, introducing new product launches to cater to diverse consumer preferences and dietary needs. For instance, there is a growing demand for organic, low-sodium, and gluten-free options. The supply chain in the market faces unique challenges, such as ensuring product quality and compliance with various regulations.
For example, a food manufacturer must adhere to strict food safety standards to maintain consumer trust and prevent product recalls. To address these challenges, companies are investing in advanced technologies, such as automated production lines and real-time monitoring systems. These technologies enable operational efficiency, reduce waste, and ensure consistent product quality. Moreover, they help companies stay agile and responsive to changing consumer preferences and market trends. In conclusion, the market continues to evolve, driven by changing consumer behaviors and preferences, technological advancements, and regulatory requirements. Companies that can effectively navigate these challenges and innovate to meet evolving consumer needs will thrive in this competitive landscape.

What will be the size of the Instant Soup Market during the forecast period?

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The market continues to evolve, reflecting consumer preferences for convenience and affordability. The growth can be attributed to several factors, including packaging innovations that enhance nutrient retention and sugar reduction techniques. Process validation protocols, such as ultrasonic treatment and high pressure processing, are also gaining popularity for improving color stability and ensuring quality assurance. Consumers' increasing focus on regulatory compliance and ingredient traceability is driving the adoption of advanced technologies like microbial inhibition methods and protein stabilization.
Moreover, companies are exploring aroma delivery systems, starch modification, and salt substitution strategies to cater to diverse consumer segments. With a growing emphasis on production efficiency, waste reduction strategies and emulsification techniques are being employed to enhance texture analysis and improve overall product quality.

Unpacking the Instant Soup Market Landscape

The market represents a significant business sector within the global food industry, characterized by its focus on convenience, affordability, and consumer preference. Compared to traditional soup preparation methods, instant soup production offers a 30% reduction in water usage and a 40% shorter product development cycle. This efficiency improvement aligns with food manufacturing's ongoing quest for cost reduction strategies and increased production capacity. Quality control testing plays a pivotal role in the market, with sensory evaluation methods and viscosity measurement ensuring consumer acceptance and product consistency. Allergen management and food safety regulations are essential considerations, with a 50% improvement in microbial safety achieved through hydrocolloid stabilization and thermal processing parameters. Ingredient sourcing and standardization are crucial aspects of supply chain management, enabling taste profile optimization and umami enhancement. Automated production lines and packaging optimization contribute to shelf life extension and sodium content reduction, while ingredient interactions and flavor enhancers are essential for product differentiation. Manufacturing process control, rheological properties, and aroma profile assessment are integral to ensuring consumer preference research and texture modification. Ingredient interactions and flavor compound analysis are essential for product innovation, with nutritional fortification and umami enhancement driving consumer appeal. In summary, the market is a dynamic and competitive business land

The North American soup market, valued at $6.04 billion in 2025, exhibits a steady growth trajectory, projected at a 1.65% CAGR from 2025 to 2033. This growth is fueled by several key factors. The increasing preference for convenient and ready-to-eat meals, particularly among busy professionals and young households, significantly boosts demand for canned and chilled soups. Health-conscious consumers are driving the growth of the organic soup segment, seeking healthier alternatives with natural ingredients and lower sodium content. Furthermore, the expansion of online grocery shopping and the rising popularity of meal kit delivery services provide new avenues for soup manufacturers to reach a wider audience. While the market faces challenges such as fluctuating raw material prices and increasing competition, the consistent demand for soup as a comfort food and its versatility as a meal option or side dish ensures its continued market presence. The market segmentation reveals interesting dynamics. Canned/preserved soups continue to dominate due to their long shelf life and affordability, while the chilled soup segment is experiencing growth, propelled by its perceived freshness and premium positioning. Dehydrated/instant soups cater to a specific consumer segment prioritizing convenience and quick meal preparation. Distribution channels show a diversified landscape, with supermarkets and hypermarkets holding the largest share, followed by convenience stores and the rapidly expanding online sector. Major players like Campbell Soup Company, Unilever, and Nestle, alongside smaller niche players such as Uptons Naturals, are actively competing to meet evolving consumer preferences and capture market share through product innovation and targeted marketing strategies. The North American market's robust growth is expected to continue, driven by a combination of consumer preferences and industry adaptation. Recent developments include: October 2022: Campbell launched a new exciting series of soups for lunchtime called Chunky Soup. It is available in four new flavors, namely chicken noodle, streak and potato, sirloin burger, and chicken and sausage gumbo., July 2022: Upton's Naturals introduced three new recipes to its lineup of vegan soups that provide plant-based protein (8-11g per serving) and only 180-300 calories a bowl. The new products are Non-GMO Certified (NSF), Plant-Based Certified, contain no added colors, flavors, or preservatives, and are completely free of cholesterol and trans fat., November 2021: Herbalife Nutrition expanded its offering into the soup category in the United States with instant soup, a soup mix formulated with 15 gms of plant-based protein to help satisfy hunger and provide long-lasting energy of 3 gms of fiber.. Notable trends are: Rising Trend of Convenience Foods.

The size of the United States Ready to Cook Soup Market was valued at USD 780 Million in 2023 and is projected to reach USD 992.38 Million by 2032, with an expected CAGR of 3.5% during the forecast period. Recent developments include: In April 2019, Harry's Fresh Foods, a privately held specialty food maker, was bought by Kettle Cuisine. Kettle Cuisine's production footprint has expanded the acquisition's scope and enhanced its capabilities., In October 2022, Campbell introduced Chunky Soup, a brand-new, entertaining line of lunchtime soups. Four new varieties are available: chicken and sausage gumbo, streak and potato, chicken noodle, and sirloin burger.. Key drivers for this market are: Convenience: Ready-to-cook soups offer a convenient and time-saving option for consumers, making them a popular choice for busy families and individuals. Health benefits: Ready-to-cook soups can be a nutritious meal option, containing various vegetables, proteins, and essential vitamins and minerals.. Potential restraints include: The United States Ready to Cook Soup Market is a competitive one, with many well-established brands vying for market share. Consumers are becoming more health-conscious and are seeking healthier food options, which could pose a challenge for ready-to-cook soup manufacturers.. Notable trends are: Consumers are increasingly demanding organic and natural products, which is leading to a growing demand for organic and natural ready-to-cook soups. The growing popularity of vegan and vegetarian diets is driving demand for plant-based ready-to-cook soups..

The global packaged soup market size is projected to grow from USD 16.19 billion in 2025 to USD 27.58 billion by 2033, exhibiting a CAGR of 6.88%.
Report Scope:

Discover the latest insights into the booming North American soup market! Explore a $6.04 billion industry with a 1.65% CAGR, key players like Campbell's and General Mills, and emerging trends shaping consumer choices. Get the data-driven analysis you need to understand market growth and opportunities. Key drivers for this market are: Increased Demand for Healthy Options, Increased the demand for convenient meal solutions. Potential restraints include: Growing among consumers to prefer fresh and homemade foods over processed and packaged options. Notable trends are: Increasing popularity of plant-based diets has led to a surge in demand for vegan and vegetarian soups.

Soup market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.