The revenue change in the 'Sun Protection' segment of the beauty & personal care market in the United States was forecast to continuously decrease between 2025 and 2030 by in total 2.4 percentage points. According to this forecast, in 2030, the revenue change will have decreased for the fifth consecutive year to 2.25 percent. Find further information concerning revenue in the United States and revenue in Indonesia. The Statista Market Insights cover a broad range of additional markets.
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Sun Care Products Market size is expected to be worth around USD 19.9 Bn by 2033, from USD 13.2 Bn in 2023, growing at a CAGR of 4.2%.
This statistic depicts the value of the sun care market in the United States from 2006 to 2016, by segment. In 2012, the aftersun segment of the sun care market had a retail value of about **** million U.S. dollars.
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By 2025, sun products market valuation is estimated at USD 15.43 billion. Expansion is anticipated to USD 28.96 billion by 2035, reflecting a compound annual growth rate (CAGR) of 6.5% throughout this period. Growth is driven by rising global awareness about skin health.
Metric | Value |
---|---|
Industry Size (2025E) | USD 15.43 billion |
Industry Value (2035F) | USD 28.96 billion |
CAGR (2025 to 2035) | 6.5% |
Country wise Outlook
Country | CAGR (2025 to 2035) |
---|---|
USA | 6.3% |
Country | CAGR (2025 to 2035) |
---|---|
UK | 6.4% |
Region | CAGR (2025 to 2035) |
---|---|
European Union | 6.7% |
Country | CAGR (2025 to 2035) |
---|---|
Japan | 6.6% |
Country | CAGR (2025 to 2035) |
---|---|
South Korea | 6.8% |
Competitive Outlook
Company Name | Estimated Market Share (%) |
---|---|
Shiseido Co., Ltd | 15-20% |
La Roche- Posay | 12-16% |
Coppertone | 10-14% |
Banana Boat | 8-12% |
BullFrog | 6-10% |
Other Companies | 35-45% |
The revenue in the 'Sun Protection' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total ***** million U.S. dollars (+***** percent). After the ninth consecutive increasing year, the revenue is estimated to reach *** billion U.S. dollars and therefore a new peak in 2030. Find more information concerning Worldwide and Indonesia. The Statista Market Insights cover a broad range of additional markets.
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Type:Sun Protection Products: Offer protection from UV rays, primarily sunscreens and sunblocks.After Sun Products: Soothe and hydrate skin after sun exposure, including lotions, serums, and masks.Form:Creams & Lotions: Provide easy application and broad coverage.Gels: Lightweight and non-greasy options, suitable for oily or acne-prone skin.Powder: Convenient and easy to apply for touch-ups or on-the-go protection.Sprays: Offer quick and even coverage, ideal for large areas or hard-to-reach spots.End-Use:Skin Care: Primary use for sun protection and skin health maintenance.Hair Care: Protection for the scalp and hair from UV damage.Distribution Channel:Store: Retail stores, including department stores, drugstores, and supermarkets.Non-Store: Online platforms, direct-to-consumer sales, and beauty salons. Recent developments include: August 2019: Beiersdorf purchased the Coppertone sun care line. Beiersdorf's leadership position as a sun protection expert is strengthened by this acquisition. Beiersdorf enters the US sun care sector and grows its operations in North America, thanks to Coppertone's strong position in the region., August 2019: KINeSYS Performance Sunscreen collaborated with rock climbers Tommy Caldwell and Kevin Jorgeson from Australia. These two athletes are well-known rock climbers as well as motivational speakers. They will be promoting KINeSYS sunscreen products in Australia.. Key drivers for this market are: INCREASING CONSUMPTION OF COFFEE IN ASIA-PACIFIC 33, RISING USE OF CAPSULE COFFEE MACHINES 34. Notable trends are: Growing demand for organic and natural care products to boost the Sun Care Products market growth.
The sun care products market share is expected to increase by USD 4.83 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.18%.
This sun care products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sun care products market segmentation by product (sun protection products, after-sun products, and self-tanning products), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and MEA). The sun care products market report also offers information on several market vendors, including Amorepacific Group Inc., Amway Corp., Beiersdorf AG, Coty Inc., Edgewell Personal Care Co., Groupe Clarins, Johnson and Johnson Inc., LOreal SA, Shiseido Co. Ltd., and The Estee Lauder Co. Inc. among others.
What will the Sun Care Products Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Sun Care Products Market Size for the Forecast Period and Other Important Statistics
Sun Care Products Market: Key Drivers and Challenges
The product innovation and product line extension is notably driving the sun care products market growth, although factors such as the availability of counterfeit sun care products may impede the market growth. Sun care products and self-tan products serve distinct but complementary roles in the skincare market. Sun care products are designed to protect the skin from harmful UV radiation, while self-tan products provide an artificial tan, allowing consumers to achieve a desired skin tone without sun exposure. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sun care products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Sun Care Products Market Driver
Product innovation and product line extension are some of the key factors driving the global sun care products market growth. This market requires continuous innovations as there has been a significant increase in the demand for natural and high-quality products that can also address other skin concerns such as anti-aging. Moreover, the increase in the disposable income of the middle-income population especially the working class of women has fueled the demand for premium sun care products that can keep the skin moisturized for a longer period of time. Availability of these premium products coupled with rising in spending power will drive the growth of the market in focus during the forecast period.
Key Sun Care Products Market Challenge
Availability of counterfeit sun care products is one of the key challenges to the global sun care products market growth. Low-quality counterfeit BPC products can cause serious skin problems. Price-sensitive customers are attracted to these products due to their low price compared to the products by key vendors. In addition, many consumers buy these fake products as differentiating between counterfeits and real products is difficult because counterfeit products are copied from original products, which affects the market penetration and profit margins of key vendors. Counterfeit sun care products contain petrochemicals, parabens, and other harmful chemicals, which harm the skin of consumers and the brand’s name. Such factors are expected to negatively impact the growth of the market in focus during the forecast period.
This sun care products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Who are the Major Sun Care Products Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
Amorepacific Group Inc.
Amway Corp.
Beiersdorf AG
Coty Inc.
Edgewell Personal Care Co.
Groupe Clarins
Johnson and Johnson Inc.
LOreal SA
Shiseido Co. Ltd.
The Estee Lauder Co. Inc.
This statistical study of the sun care products market encompasses successful business strategies deployed by the key vendors. The sun care products market is fragmented and the vendors are deploying growth strategies such as product differentiation and business expansion in emerging markets to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The sun care products market forecast report offers in-depth insights into key
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United States Sun Care Market was valued at USD 15.55 Billion in 2024 and is anticipated to grow USD 22.45 Billion by 2030 with a CAGR of 6.31%.
Pages | 82 |
Market Size | 2024: USD 15.55 Billion |
Forecast Market Size | 2030: USD 22.45 Billion |
CAGR | 2025-2030: 6.31% |
Fastest Growing Segment | Online |
Largest Market | South |
Key Players | 1. Johnson & Johnson Services, Inc. 2. Beiersdorf AG 3. Edgewell Personal Care Brands, LLC 4. L'Oréal Group 5. The Clorox Company 6. W. S. Badger Company 7. Groupe Clarins 8. Shiseido Company, Limited 9. Coty Inc 10. The Estee Lauder Companies Inc. |
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The Sun Care Products Market Report is Segmented by Product Type (Self-Tanning Products, After-Sun Products, Sun Protection Products), Ingredient (Conventional and Natural/Organic), End User (Adults and Kids/Children), Category (Mass and Premium), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).
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The size of the Sun Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.48% during the forecast period. Sun care products are designed to protect the skin from the harmful effects of ultraviolet (UV) radiation from the sun. These products include sunscreens, sunblocks, after-sun lotions, and tanning oils. Sunscreens contain active ingredients such as zinc oxide, titanium dioxide, or chemical filters like avobenzone and octocrylene that absorb or reflect UV rays to prevent sunburn, premature aging, and skin cancer. Sunblocks, which often contain physical blockers like titanium dioxide or zinc oxide, create a barrier on the skin’s surface to shield it from UV radiation. After-sun lotions are formulated to soothe and repair the skin after sun exposure, often containing moisturizing and anti-inflammatory ingredients like aloe vera and vitamin E. Tanning oils, while designed to enhance tanning, generally include lower SPF levels and should be used with caution. The effectiveness of sun care products is indicated by their Sun Protection Factor (SPF) rating, which measures their ability to protect against UVB rays, the primary cause of sunburn. Broad-spectrum formulations protect against both UVA and UVB rays. Regular use of sun care products is crucial for maintaining skin health, preventing sun damage, and reducing the risk of skin cancer. As awareness of sun safety grows, the development of innovative, high-performance sun care products continues to evolve to meet diverse consumer needs. Recent developments include: In May 2022, The cosmetics company L'Oréal introduced new UV filtering technology, claiming it to be the biggest advancement in sun care in the past 30 years. UVMune 400 is supposed to effectively protect the skin from ultra-long UVA radiation, which accounts for 30% of sun rays that had previously gone unfiltered. The first company brand to include the technology in its product line is L'Oréal's La Roche-Posay Anthelios franchise., In May 2022, Beiersdorf's skincare brand Eucerin announced that it would expand into the United States sun protection market with its Eucerin Sun line. With a comprehensive antioxidant complex consisting of five active ingredients, the Eucerin sun care line is designed to extend beyond sun protection and promote healthy-looking skin., In February 2022, in the United States, Beiersdorf inaugurated an innovation center to accelerate local innovation and become the first center of excellence for therapeutic OTC and sun care products.. Key drivers for this market are: Online Retailers Offering Seamless Shopping Experience, Growing Consumer Inclination Towards Latest Sustainable Fashion. Potential restraints include: Limited Sensory Experience. Notable trends are: Growing Popularity of Outdoor Recreational Activities.
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The sun care products market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by increasing consumer awareness of skin health and the harmful effects of UV radiation. A compound annual growth rate (CAGR) of 3.48% from 2025 to 2033 indicates a steadily expanding market. Key drivers include the rising prevalence of skin cancer, increasing outdoor activities, and growing demand for cosmetically elegant sunscreens that offer both protection and aesthetic benefits. Market trends reveal a shift towards broad-spectrum sunscreens with higher SPF ratings, mineral-based formulations, and sustainable packaging. The self-tanning segment is experiencing significant growth, fueled by the desire for a natural-looking tan without sun exposure. However, market restraints include concerns about the safety and efficacy of certain chemical ingredients, fluctuating raw material prices, and stringent regulatory requirements in certain regions. The market is segmented by product type (self-tanning, after-sun, sun protection) and distribution channel (supermarkets/hypermarkets, specialty stores, online retail). Major players like Johnson & Johnson, L'Oréal, and Beiersdorf are strategically investing in research and development to introduce innovative products, expand their product portfolios, and cater to evolving consumer preferences. The Asia-Pacific region is expected to witness substantial growth due to rising disposable incomes and increasing awareness of sun protection in countries like China and India. North America and Europe, however, remain significant markets, benefiting from established consumer bases and mature distribution networks. The competitive landscape is characterized by both established multinational corporations and emerging niche brands focusing on specific consumer needs. Successful strategies will involve a strong focus on product innovation, effective marketing campaigns highlighting the health benefits of sun protection, and sustainable and ethically sourced ingredients. The market's growth trajectory underscores the importance of preventative skin care and the increasing willingness of consumers to invest in high-quality sun care products, irrespective of their price point. Expansion into emerging markets and leveraging digital channels for sales and marketing are crucial for players aiming to capitalize on this promising market opportunity. Furthermore, collaboration with dermatologists and skin health experts will be increasingly important for building consumer trust and brand credibility. Recent developments include: In May 2022, The cosmetics company L'Oréal introduced new UV filtering technology, claiming it to be the biggest advancement in sun care in the past 30 years. UVMune 400 is supposed to effectively protect the skin from ultra-long UVA radiation, which accounts for 30% of sun rays that had previously gone unfiltered. The first company brand to include the technology in its product line is L'Oréal's La Roche-Posay Anthelios franchise., In May 2022, Beiersdorf's skincare brand Eucerin announced that it would expand into the United States sun protection market with its Eucerin Sun line. With a comprehensive antioxidant complex consisting of five active ingredients, the Eucerin sun care line is designed to extend beyond sun protection and promote healthy-looking skin., In February 2022, in the United States, Beiersdorf inaugurated an innovation center to accelerate local innovation and become the first center of excellence for therapeutic OTC and sun care products.. Notable trends are: Growing Popularity of Outdoor Recreational Activities.
The global revenue in the 'Sun Protection' segment of the beauty & personal care market was forecast to continuously increase between 2025 and 2030 by in total *** billion U.S. dollars (****** percent). After the ***** consecutive increasing year, the revenue is estimated to reach **** billion U.S. dollars and therefore a new peak in 2030. Find more information concerning the United States and Indonesia. The Statista Market Insights cover a broad range of additional markets.
For the 52 weeks ended 12 December 2019, Edgewell Personal Care accounted for about **** percent of sun care product sales in the United States. That year, the total sales of the sun care category in multi-outlet in the U.S. was about **** billion U.S. dollars.
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Worldwide revenue from the sales of suncare powder products is expected to reach US$ 115.8 million by the end of 2034, up from US$ 61.7 million in 2024. The market has been forecasted to expand at a CAGR of 6.5% through 2034. Rising awareness of sun protection among consumers is significantly influencing the suncare powder product market.
Report Attribute | Detail |
---|---|
Suncare Powder Product Market Size (2024E) | US$ 61.7 Million |
Projected Market Value (2034F) | US$ 115.8 Million |
Global Market Growth Rate (2024 to 2034) | 6.5% CAGR |
China Market Value (2034F) | US$ 18.9 Million |
Canada Market Growth Rate (2024 to 2034) | 7.1% CAGR |
North America Market Share (2024E) | 28.1% |
East Asia Market Value (2034F) | US$ 33 Million |
Key Companies Profiled | Blackstone Group Inc.; Crescita Skin Sciences; Edgewell Personal Care Company; Iredale Cosmetics, Inc.; LG H&H Co. Ltd.; Pep Technologies Pvt. Ltd.; Pierre Fabre USA, Inc.; SPF Ventures. |
Country-wise Insights
Attribute | United States |
---|---|
Market Value (2024E) | US$ 11.9 Million |
Growth Rate (2024 to 2034) | 7% CAGR |
Projected Value (2034F) | US$ 23.5 Million |
Attribute | China |
---|---|
Market Value (2024E) | US$ 9.9 Million |
Growth Rate (2024 to 2034) | 6.7% CAGR |
Projected Value (2034F) | US$ 18.9 Million |
Category-wise Insights
Attribute | More than 50 |
---|---|
Segment Value (2024E) | US$ 44 Million |
Growth Rate (2024 to 2034) | 6.5% CAGR |
Projected Value (2034F) | US$ 82 Million |
Attribute | Oily |
---|---|
Segment Value (2024E) | US$ 30.1 Million |
Growth Rate (2024 to 2034) | 6.5% CAGR |
Projected Value (2034F) | US$ 56.6 Million |
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According to Cognitive Market Research, the global Sun Care market size will be USD 15624.5 million in 2025. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2025 to 2033.
North America held the major market share for more than 40% of the global revenue with a market size of USD 5781.07 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 4531.11 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 3749.88 million in 2025 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 593.73 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 624.98 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.3% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 343.74 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2025 to 2033.
Cream category is the fastest growing segment of the Sun Care industry
Market Dynamics of Sun Care Market
Key Drivers for Sun Care Market
Rising Awareness of Skin Health and UV Protection to Boost Market Growth
The increasing awareness of the harmful effects of ultraviolet (UV) radiation is a major driving factor for the sun care market. Consumers are becoming more educated about the risks of prolonged sun exposure, including premature ageing, sunburns, and skin cancer. This awareness is fueled by dermatologists, health organizations, and government campaigns promoting sun protection. As a result, people are incorporating sun care products such as sunscreens, lotions, and sprays into their daily skincare routines. The growing preference for broad-spectrum protection, which shields against both UVA and UVB rays, has further boosted product innovation and demand. Additionally, concerns about blue light exposure from digital screens are encouraging manufacturers to develop multifunctional sun care products. For instance, Beiersdorf inaugurated an innovation centre in the United States, positioning itself to expedite local innovation. This centre aims to become a premier hub of expertise in therapeutic over-the-counter (OTC) and sun care products. This strategic move reinforces Beiersdorf's commitment to advancing its presence and leadership in the field of OTC and sun care in the United States.
Expanding Demand for Natural and Organic Sun Care Products To Boost Market Growth
The increasing preference for natural and organic ingredients is shaping the sun care market as consumers seek safer and eco-friendly alternatives. Many conventional sun care products contain chemicals such as oxybenzone and octinoxate, which have been linked to environmental damage, particularly coral reef bleaching. As a result, there is a growing demand for mineral-based sunscreens containing ingredients like zinc oxide and titanium dioxide, which offer effective protection while being environmentally safe. Additionally, consumers with sensitive skin are opting for fragrance-free, hypoallergenic formulations that exclude harsh chemicals. The rise of clean beauty movements and stricter regulations on sunscreen ingredients have further accelerated the shift toward natural sun care solutions.
Restraint Factor for the Sun Care Market
High Product Cost and Limited Affordability Will Limit Market Growth
The high cost of premium sun care products, especially those with advanced formulations such as mineral-based, organic, and dermatologically tested ingredients, acts as a significant restraint on market growth. Many consumers, particularly in developing regions, find these products expensive compared to conventional skincare solutions. Additionally, the need for frequent reapplication, especially in outdoor activities and water exposure, increases overall consumption, making sun care products a recurring expense. This...
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Gain insights into the USA Sun Care Market, size at USD 14.3 billion in 2023, featuring key trends and growth opportunities.
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According to Cognitive Market Research, The Global sunscreen market size is USD 12.3 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.60% from 2023 to 2030.
North America held the largest share of XX% in the year 2024
Europe held a share of XX% in the year 2024
Asia-Pacific held a significant share of XX% in the year 2024
South America held a significant share of XX% in the year 2024
Middle East and Africa held a significant share of XX% in the year 2024
Increasing Awareness of Skin Health to Provide Viable Market Output
The growing awareness of skin health. With rising concerns about skin cancer and premature aging due to sun exposure, consumers are becoming more conscious about the importance of sun protection. This awareness is driving the demand for sunscreens as an essential skincare product, not just during outdoor activities but also as a daily routine.
The mCaffeine Company introduced a powder sunscreen to the Indian sunscreen market in July 2022. Alongside the powder sunscreen, the company also released a new sunscreen lotion, featuring caffeine as a main ingredient in both products.
The rising knowledge about harmful UV rays and their impact on skin health, coupled with educational campaigns by healthcare organizations and skincare brands, encourages consumers to incorporate sun protection into their daily regimen. Additionally, the beauty industry's emphasis on youthful and healthy skin further propels the demand for sunscreens, fostering a culture of proactive sun protection.
Innovation in Product Formulations and Technologies to Propel Market Growth
The sunscreen market is the constant innovation in product formulations and technologies. Skincare companies are investing heavily in research and development to create sunscreens that offer advanced protection against a broad spectrum of UV rays. Innovations include the development of reef-safe and eco-friendly formulations, water-resistant sunscreens for outdoor enthusiasts, and sunscreens with anti-pollution properties to combat environmental stressors. Advancements in nanotechnology have led to the creation of lightweight and non-greasy sunscreens, addressing the common consumer complaint about the texture of traditional sunscreens.
Growing Number of Manufacturers Worldwide Drives the Market Growth
Key Dynamics of
Sunscreen Market
Key Drivers of
Sunscreen Market
Rising Awareness of Skin Cancer and UV Damage Prevention: Global sunscreen use has increased dramatically as a result of growing public knowledge of the negative consequences of UV radiation, including skin cancer, premature aging, and pigmentation. Demand across all age groups is still being driven by dermatological endorsements and educational initiatives. Growth in Travel, Sports, and Outdoor Recreation: The market for sunscreen has been directly impacted by the growth of outdoor lifestyles, travel, and physical activities. Brands are investing in sport-specific and travel-friendly sunscreen solutions as a result of consumers' need for formulations that are long-lasting, sweat-proof, and water-resistant. Growth of the Beauty and Personal Care Sector: Sunscreen's practical applications have increased as a result of its incorporation into everyday skincare regimens and cosmetics including foundations, moisturizers, and lip balms. This convergence promotes usage outside of conventional beach contexts and drives repeat business.
Key Restraints for
Sunscreen Market
Health Risks Associated with Chemical UV Filters and Substances: Increased consumer scrutiny and regulatory limits have resulted from growing worries about substances like oxybenzone and octinoxate, which have been linked to hormone disturbance and coral reef harm. In some areas, this impacts brand credibility and restricts producers' options for formulation. Product Misuse and Lack of Reapplication Awareness: Although sunscreen consumption is on the rise, many consumers apply too little or forget to reapply it frequently, which reduces its effectiveness. In comparison to possible health benefits, this user behavior restricts actual market impact and casts doubt on efficacy views. Limited Penetration in Certain Regions and Seasonal Dependency: Sales of sunscreen are very seasonal, reaching their highest during the summer or during h...
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The sun care market, encompassing a diverse range of products like creams, lotions, gels, sprays, and wipes with varying SPF levels (6-14, 15-30, 30-50, and 50+), is experiencing robust growth. Let's assume a 2025 market size of $15 billion, reflecting a substantial global demand driven by increasing awareness of skin cancer risks and the rising popularity of outdoor activities. This growth is further fueled by innovative product formulations, incorporating natural ingredients and advanced UV protection technologies, catering to diverse consumer preferences and skin types. Key trends include a surge in demand for high-SPF sunscreens, particularly among younger demographics, and a growing preference for sustainable and environmentally friendly options. While the market faces restraints such as fluctuating raw material prices and stringent regulatory environments regarding sunscreen ingredients, the overall outlook remains positive. Leading players like Beiersdorf, L'Oréal, Johnson & Johnson, and Unilever are strategically investing in research and development, expanding their product portfolios, and leveraging digital marketing to capture market share. The market segmentation by application (cream, lotion, etc.) and SPF level reflects the varied needs and preferences of consumers, while regional variations in sun exposure levels influence market penetration and product demand. North America and Europe currently hold significant market share, but Asia-Pacific is exhibiting the fastest growth rate due to increasing disposable incomes and rising health consciousness. The projected CAGR (let's assume 5%) for the forecast period (2025-2033) suggests a significant expansion of the sun care market in the coming years. This growth is anticipated across all regions, particularly in emerging markets where increasing awareness of sun protection is driving higher demand. The competitive landscape remains dynamic, with both established players and emerging brands vying for market dominance through product innovation, strategic partnerships, and aggressive marketing campaigns. The market's future will likely be shaped by continued innovation in sunscreen technology, the integration of sustainable practices, and a greater focus on personalized skincare solutions that cater to diverse skin tones and sensitivities. Further differentiation through unique formulations and product positioning will be crucial for brands aiming to achieve sustainable growth in this competitive landscape.
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The global sunscreen sales market is expected to grow at a CAGR of 5.5% from 2022 to 2030. The sun spray segment is expected to be the fastest-growing segment during the forecast period, owing to its easy application and portability. The sun protection lotion segment is also expected to grow at a healthy rate during the forecast period, as it offers broad-spectrum protection from UVA and UVB rays. By application, the infant segment is projected to be the fastest-growing segment during the forecast period, followed by the children and adults segments.
Sunscreen sales are defined as the total sales of Sunscreen Products in a given period. Sunscreen is important because it helps protect skin from the sun's harmful UV rays, which can cause skin cancer.
Sun Spray is a type of sunscreen that is applied to the skin by spraying it. The primary factor responsible for this growth is increasing awareness among consumers regarding the harmful effects of ultraviolet rays on the skin, which can cause skin cancer. This has prompted consumers to buy more Sun Protection Products such as sunscreen, which blocks UV rays from reaching skin tissue. Sunscreen has become a necessity these days due to rising concerns about premature aging.
Sun protection lotions are usually lightweight moisturizers that offer broad-spectrum UVA & UVB sunscreen with a high SPF. They have higher concentrations of antioxidants and retinoids than most other sunscreens, which is one of the reasons why it's recommended by dermatologists as well as the American Academy of Dermatology to use sun protection products every day, even on cloudy days.
The adult segment accounted for more than 70% of the global sunscreen sales in 2021. Rising awareness regarding skin cancer and the increasing number of working-class professionals are expected to drive the demand for sun protection lotions among adults. The infant application segment is expected to witness growth at a CAGR of XX% from 2022 to 2030, in terms of revenue owing to high adoption rates across various regions including the Asia Pacific and Middle East & Africa.
Infant application is anticipated to witness significant growth over the forecast period due primarily to rising awareness about UV radiation effects on infants' skin as well as growing concerns regarding baby's health & safety during the summer season when most babies spend most of their day outdoors playing near dunes or swimming poolsides which increases their risk factor for Skin Cancer (melanoma & basil cell).
The Asia Pacific dominated the global sunscreen sales in 2021, accounting for over 40% of the global revenue share. The region is expected to witness significant growth on account of increasing penetration of sun protection lotions and sprays among middle-class income groups in countries such as China, India, Indonesia, and Thailand. Furthermore, growing awareness regarding skin cancer along with rising disposable income levels will drive demand for these products over the forecast period.
North America accounted for a market share exceeding 20% in 2021 owing to high consumer awareness coupled with government regulations mandating the usage of sun protection measures such as protective clothing and visors while driving vehicles that are parked under direct sunlight or during other times when exposure would cause damage to human skin cells (solar radiation). These factors are anticipated to boost regional demand over the forecast period.
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The spray sun care market is experiencing robust growth, driven by increasing consumer awareness of sun protection and the convenience offered by spray-on formulations. The market's value, estimated at $5 billion in 2025, is projected to expand significantly over the forecast period (2025-2033), fueled by a Compound Annual Growth Rate (CAGR) of approximately 7%. This growth is attributed to several key factors. Firstly, the rising prevalence of skin cancer and the associated health concerns are prompting greater adoption of sun protection products. Secondly, the shift towards convenient and easy-to-apply sunscreens is boosting the demand for spray sunscreens, particularly among busy consumers. Furthermore, the incorporation of innovative ingredients and formulations, such as broad-spectrum protection and water-resistant options, is attracting a wider consumer base. The market is segmented by application (face and body) and SPF level (below and above SPF 30), with the above SPF 30 segment commanding a larger share due to its superior sun protection capabilities. Regional analysis reveals strong growth in North America and Europe, driven by high consumer spending and awareness. However, emerging markets in Asia-Pacific are expected to exhibit substantial growth potential in the coming years as disposable incomes rise and sun protection awareness increases. Despite the positive outlook, the market faces certain challenges. Pricing pressures from competitive products and the potential for regulatory changes related to sunscreen ingredients could impact market growth. Nevertheless, the long-term prospects for the spray sun care market remain favorable, with ongoing innovation and increasing consumer demand expected to drive continued expansion. The market is anticipated to exceed $8 billion by 2033, showcasing a substantial return for investors and significant growth potential for market participants. The strategic focus of major players will likely center on product differentiation, improved formulations, and targeted marketing to capture growing market segments.
The revenue change in the 'Sun Protection' segment of the beauty & personal care market in the United States was forecast to continuously decrease between 2025 and 2030 by in total 2.4 percentage points. According to this forecast, in 2030, the revenue change will have decreased for the fifth consecutive year to 2.25 percent. Find further information concerning revenue in the United States and revenue in Indonesia. The Statista Market Insights cover a broad range of additional markets.