According to the most recent data, U.S. streaming services released 142 domestic-produced movies on their platforms in 2023. This marks a decline from the previous year, when over 170 films were released on streaming platforms, such as Disney+ and Netflix.

Video and content streaming have undergone significant changes over the past five years, reshaping viewer experiences and provider strategies. With cord-cutters continuing to drive industry growth, revenue has expanded at a CAGR of 12.8% to $97.6 billion, including a 7.1% increase in 2025 alone, maintaining a 14.8% profit margin, as less profitable streamers enter the market. A key focus has been on original content. Giants like Netflix, Amazon Prime and Disney+ are investing billions in producing their series and films. This strategy aims to secure viewer loyalty, differentiate platforms and cater to various demographic segments and regional tastes. Original content helps mitigate the impact of content licensing disputes, creating a delicate balance. Data analytics and personalized user experiences have emerged as crucial as competition rises. Many streamers have maximized their subscriber numbers by catering to price-sensitive viewers, implementing tiered subscription plans to capture all demographics. Video streamers have also invested heavily in the live event space, a new trend that has emerged over the past five years. Starting with Amazon's 2022 deal to air a package of NFL games, other prominent video streamers, such as Netflix and Apple, have also entered the market, recognizing the infinite value that live events provide. Moving forward, viewing experiences will continue to evolve, as each video streamer aims to edge out competition within the highly competitive market. Companies currently benefiting from the backing of larger media companies will face increased pressure to discover sustainable operating models, with new mergers becoming possible. Meanwhile, new developments, such as a ban on TikTok and the incorporation of AI solutions, have the potential to alter market shares moving forward. With cord-cutting anticipated to decelerate, industry revenue will rise at a slower CAGR of 6.8% over the next five years, reaching $135.6 billion by 2030.

Snapshot img

Video Streaming Market Size 2025-2029

The video streaming market size is valued to increase USD 725.2 billion, at a CAGR of 28.3% from 2024 to 2029. Heightened demand for encoders to support multiple broadcasting formats will drive the video streaming market.

Major Market Trends & Insights

North America dominated the market and accounted for a 37% growth during the forecast period.
By Type - Live segment was valued at USD 70.00 billion in 2023
By Deployment - Cloud segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 731.10 billion
Market Future Opportunities: USD 725.20 billion
CAGR : 28.3%
North America: Largest market in 2023

Market Summary

The market is a dynamic and continually evolving industry, driven by advancements in core technologies and applications. With heightened demand for encoders that support multiple broadcasting formats, the market is witnessing significant growth in the adoption of technologies such as artificial intelligence (AI), deep learning (DL), and machine learning (ML). According to recent reports, the global AI in video analytics market is projected to reach a value of 13.42 billion USD by 2027, growing at a compound annual growth rate (CAGR) of 21.3% during the forecast period. However, this market expansion is not without challenges. Growing privacy and security concerns are becoming increasingly important, necessitating robust solutions to protect user data and prevent unauthorized access. Despite these challenges, the market presents numerous opportunities for innovation and growth, particularly in areas such as personalized content recommendations and advanced video analytics.

What will be the Size of the Video Streaming Market during the forecast period?

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How is the Video Streaming Market Segmented and what are the key trends of market segmentation?

The video streaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeLiveNon-linearDeploymentCloudOn-premisesPlatformSmartphones and tabletsSmart TVLaptops and desktopsGaming consolesEnd-userIndividual usersEnterprisesEducational institutionsGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Type Insights

The live segment is estimated to witness significant growth during the forecast period.

The market experienced significant growth in 2024, with the live video streaming segment leading the way. This trend is driven by the rising popularity of streaming services across various sectors, including media and entertainment, esports, events, and education. High-speed internet and mobile devices have made live content more accessible, leading to increased consumer engagement. Major platforms like YouTube, Facebook, and Twitch dominate this landscape, particularly among younger audiences. Businesses have also embraced live streaming for marketing, product launches, and customer interaction, boosting brand visibility. Players in this market employ advanced technologies to ensure optimal user experience. Network congestion control, video compression algorithms, and video encoding codecs are crucial in delivering high-quality streams. Multi-bitrate encoding and client-side ad insertion enable seamless streaming across various devices and bandwidths. Dynamic adaptive streaming and streaming media servers adapt to changing network conditions, ensuring uninterrupted playback. User experience monitoring, playback buffer management, and DRM encryption methods ensure content security and maintain viewer satisfaction. Peer-to-peer streaming and edge computing deployments improve efficiency and reduce latency. Video quality assessment and streaming analytics dashboards provide valuable insights for content providers. Digital rights management, bandwidth optimization, and video delivery infrastructure are essential components of the video streaming ecosystem. Server-side ad insertion and content delivery networks streamline content distribution and monetization. Metadata tagging standards facilitate content discovery and organization. Live stream broadcasting and low-latency streaming cater to real-time requirements. Adaptive bitrate streaming and video streaming protocols optimize streaming based on network conditions. Media asset management, video transcoding pipelines, video player technology, and http live streaming are integral to the video streaming value chain. Major players in the market include industry leaders like Amazon and Netflix Inc., who continually innovate to meet evolving consumer demands and expectations. The market's continuou

According to a survey conducted in March 2024, 61 percent of digital video viewers in the United States watched full-length TV shows, and 58 percent watched as full-length movies. Videos recorded and uploaded to YouTube or Facebook followed in third place of popularity, with 47 percent of U.S. viewers consuming videos in this category.

In 2023, the number of U.S.-produced scripted TV series released on streaming platforms, such as Netflix and Disney+, amounted to 203, down from over 238 recorded in the previous year. While streaming shows accelerated until 2022, this trend slowed in 2023, not only because of the strikes in Hollywood, but also due to studios moving away from U.S. towards international productions.

The Video Streaming market is projected to grow significantly, from USD 246.9 billion in 2025 to USD 787 billion by 2035 and it is reflecting a strong CAGR of 12.3%.

Contracts & Deals Analysis

Country-wise Insights

Segment-wise Analysis

Competitive Outlook

Market Size statistics on the Video Streaming Services industry in the US

United States video streaming market size reached USD 25.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 137.2 Billion by 2033, exhibiting a growth rate (CAGR) of 18.15% during 2025-2033​. The increasing proliferation of smartphones and other mobile devices that has made it convenient for users to access video content anytime, anywhere, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on component, streaming type, revenue model, and end user.

As of March 2024, television remains the most preferred platform among connected TV (CTV) users in the United States for watching movies, TV shows, and sports. Meanwhile, mobile devices are the top choice for watching social videos, with 68 percent of users opting for them.

Video Streaming Market is Segmented by Streaming Type (Live Video Streaming, Non-Linear / VOD Streaming), Component (Software, Services), Solutions (Over-The-Top, Internet Protocol TV, and More), Platform (Smartphones and Tablets, Smart TV, Laptops and Desktops, and More), Revenue Model (Subscription, Advertising, Rental / Transactional), Deployment Type (Cloud, On-Premises), End User (Consumer, Enterprise), and Geography.

In 2024, the top movie on streaming services in the U.S. was the animated film “Moana”, which airs on Disney+. The title was watched over 13 billion minutes in total. The second most popular streaming movie was “Super Mario Bros. Movie” on Netflix. The ranking of leading movie titles on streaming platforms was dominated by Disney+ and Netflix content.

According to Cognitive Market Research, the global streaming service market size was USD 107581.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 22.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 43032.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 32274.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 24743.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5379.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2151.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.2% from 2024 to 2031.
The music streaming is the fastest growing segment of the streaming service industry

Market Dynamics of Streaming Service Market

Key Drivers for Streaming Service Market

Increasing demand for on-demand content to drive market growth

The increasing demand for on-demand content is a primary driver of growth in the streaming service market. As consumers become accustomed to the flexibility of accessing their favorite shows and movies at their convenience, traditional viewing habits are shifting. This trend is particularly prominent among younger demographics, who prefer streaming over scheduled programming. The proliferation of binge-watching culture has further fueled this demand, leading platforms to invest heavily in vast libraries of on-demand content. Consequently, services that offer extensive content libraries and innovative features, such as personalized recommendations and user-friendly interfaces, are more likely to attract and retain subscribers. This consumer preference for on-demand content will continue to propel the growth of the streaming service market as more players enter the space and competition intensifies.

Increasing availability of high-speed internet connections

The increasing availability of high-speed internet connections is a key driver of the streaming services market, significantly transforming how people consume entertainment and other digital content. High-speed internet connections enable streaming platforms to deliver high-quality content and live streaming of events like sports and concerts. Over-the-Top (OTT) services have grown in popularity because to high-speed internet, delivering content directly to users over the internet bypassing traditional distribution channels. With the infrastructure to deliver vast amounts of data, streaming services can provide a constantly growing library of films, TV series, music, podcasts, and even specialized content that appeals to certain interests, attracting a diverse audience.

Restraint Factor for the Streaming Service Market

Rising costs of content acquisition and production

The escalating cost of content acquisition and production represents a significant restraint on the profitability and long-term sustainability of streaming service platforms. Due to intense competition for new and existing subscribers, platforms must make significant investments in original, high-quality programming and obtain exclusive licensing rights for well-known titles. This leads to either increasing subscription prices, potentially leading to subscriber churn, or absorbing higher costs, thereby significantly impacting their margins. This economic pressure is made worse by changing consumer demands for localized and varied content, which calls for ongoing investments in production capacity and worldwide distribution. As a result, maintaining steady profitability in the competitive streaming market is extremely challenging.

High competition in the market to limit market growth

High competition in the streaming service market poses a significant restraint to growth. With numerous platforms vying for consumer attention, it becomes increasingly challenging for individual services to differentiate themselves. The presence of established players like Netflix and Amazon Prime Vi...

According to Cognitive Market Research, the global Online Streaming Platform market size will be USD 218562.3 million in 2025. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 80868.05 million in 2025 and will grow at a compound annual growth rate (CAGR) of 14.9% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 63383.07 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 52454.95 million in 2025 and will grow at a compound annual growth rate (CAGR) of 19.2% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 8305.37 million in 2025 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 8742.49 million in 2025. It will grow at a compound annual growth rate (CAGR) of 16.7% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 4808.37 million in 2025. It will grow at a compound annual growth rate (CAGR) of 12.1% from 2025 to 2033.
SVOD (Subscription-based Video on Demand) category is the fastest growing segment of the Online Streaming Platform industry

Market Dynamics of Online Streaming Platform Market

Key Drivers for Online Streaming Platform Market

Increasing consumer demand for on-demand content to Boost Market Growth

The primary driving factor for the growth of the online streaming platform market is the growing consumer demand for on-demand content. With the rise of internet penetration and improved access to mobile devices, consumers now expect the ability to access their favourite shows, movies, and other content at their convenience, without the constraints of traditional broadcasting schedules. This demand for on-demand entertainment has driven major streaming platforms like Netflix, Amazon Prime, and Disney+ to continually expand their libraries and offer exclusive content. Consumers are increasingly seeking a personalized experience, including the ability to binge-watch entire seasons or select content based on specific interests. Streaming platforms, in turn, are responding by enhancing their offerings, creating original content, and improving user interfaces, all of which contribute to the growing success and proliferation of online streaming services. For instance, Vbrick, a U.S.-based Enterprise Video Platform provider, acquired Ramp Holdings, a U.S.-based enterprise content delivery network (eCDN) provider. This collaboration integrates the best features of the eCDN market into multicast solutions and edge caching.

https://vbrick.com/press-releases/vbrick-acquires-ecdn-provider-ramp/

Advancements in Streaming Technology and Infrastructure To Boost Market Growth

Technological advancements have played a crucial role in fueling the growth of the online streaming platform market. With the development of faster internet speeds, the introduction of 5G technology, and improvements in video compression algorithms, streaming platforms are now able to offer higher-quality content to a larger number of consumers. These innovations allow for seamless streaming experiences, even in regions with less stable internet connections. Furthermore, the increased availability of cloud storage has facilitated the scalability of streaming platforms, enabling them to accommodate a growing number of users and content. The evolution of artificial intelligence (AI) and machine learning also enhances user recommendations, optimizing the content experience based on individual preferences.

Restraint Factor for the Online Streaming Platform Market

Content Licensing and Distribution Challenges, Will Limit Market Growth

Streaming platforms must acquire licensing agreements with content creators, production houses, and distributors to legally offer movies, TV shows, and music. However, these agreements can be expensive, especially for exclusive content or content from popular franchises. Furthermore, geographical restrictions and regional content rights create additional complexities in delivering a consistent and global content libr...

Video Streaming Market Outlook 2032

The global video streaming market size was USD 106 Billion in 2023 and is likely to reach USD 598.18 Billion by 2032, expanding at a CAGR of 21.2 % during 2024–2032. The market growth is attributed to the rising demand for Video-on-Demand (VoD) and increasing investments in original content by video streaming platforms.



Growing penetration of smartphones and high-speed internet connectivity is expected to boost the video streaming market. The ubiquity of smartphones has facilitated easy access to online content, including video streaming platforms. Moreover, advancements in network infrastructure result in faster and more reliable internet connections, enabling high-quality video streaming, even in remote locations.

Rising adoption of cloud-based video streaming solutions is expected to propel the market. Cloud-based solutions offer scalability, flexibility, and cost-effectiveness, making them an attractive option for businesses and consumers alike. They allow for seamless streaming of high-definition (HD) videos, which becoming a standard expectation among consumers.

Impact of Artificial Intelligence (AI) in Video Streaming Market

Artificial Intelligence (AI) is expected to boost the revenue of the market players present in the video streaming market. AI's ability to analyze vast amounts of data enables it to understand viewer preferences and behavior, leading to highly personalized content recommendations. This level of personalization enhances viewer engagement, thereby increasing platform stickiness and subscriber retention.



Additionally, AI is instrumental in automating content moderation, ensuring compliance with regulations and platform policies. This automation enhances efficiency but also helps maintain a safe and positive viewing environment.

Video Streaming Market Dynamics

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The video streaming market surged to US$ 130.1 billion in 2023, with a projected compound annual growth rate of 21.6%, poised to hit US$ 508.8 billion by 2030.

Future Market Insights’ recent report on the video streaming software ecosystem highlights various opportunities and growth spots for the coming decade. As per the analysis, the video streaming software market is set to account for a current valuation of US$ 6.9 billion in 2024.

Historical Performance and Future Growth of the Video Streaming Software Market

Category-wise Insights

Country-wise Insights

Report Scope

Snapshot img

Live Streaming Market Size 2025-2029

The live streaming market size is forecast to increase by USD 20.64 billion, at a CAGR of 16.6% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 50% growth during the forecast period.
By the Product - Platform segment was valued at USD 7.96 billion in 2023
By the End-user - Media and entertainment segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 310.34 billion
Market Future Opportunities: USD 20.64 billion 
CAGR : 16.6%
APAC: Largest market in 2023

Market Summary

The market is experiencing significant growth, driven by the increasing penetration of smartphones and easy access to the internet. This trend is particularly prominent in the consumer sector, where users seek real-time engagement and immersive experiences. The integration of advanced technologies, such as artificial intelligence and virtual reality, with online streaming services further enhances the market's potential. However, the market also faces challenges, including growing privacy regulations and security concerns.
Companies must navigate these obstacles by implementing robust security measures and adhering to regulatory frameworks to maintain user trust and comply with evolving data protection requirements. To capitalize on market opportunities and effectively address challenges, businesses must stay informed of technological advancements and regulatory developments, while prioritizing user experience and data security.

What will be the Size of the Live Streaming Market during the forecast period?

Explore market size, adoption trends, and growth potential for live streaming market Request Free Sample

The market continues to evolve, with viewer experience emerging as a key differentiator for broadcasters. Low-latency streaming and mobile streaming have become essential for engaging audiences on-the-go. Integrating live chat and stream recording solutions further enhances the viewer experience, enabling real-time interaction and post-event replay. The market's dynamism is evident in the adoption of advanced technologies such as 4k live streaming, secure streaming protocols, and HDR live streaming. Esports streaming and VR live streaming are also gaining traction, pushing the boundaries of audience engagement. Industry growth is expected to reach double digits, with bandwidth optimization and video player technology playing crucial roles in delivering high-definition streaming.

Cloud-based streaming, video encoding formats, and video transcoding pipelines are streamlining production workflows, enabling remote production and broadcast automation. An example of this market's continuous unfolding can be seen in a major broadcaster's shift to adaptive bitrate streaming, resulting in a 30% increase in viewer retention during live events. The implementation of digital rights management and streaming infrastructure further ensures secure and monetized content delivery. In conclusion, the market is a vibrant and ever-changing landscape, with ongoing innovations in technology, viewer experience, and monetization strategies shaping its future.

How is this Live Streaming Industry segmented?

The live streaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Platform
  Services


End-user

  Media and entertainment
  Education
  Esports
  Events
  Others


Type

  Audio Streaming
  Video Streaming


Revenue Model

  Ad-Supported
  Subscription-Based
  Pay-Per-View


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The platform segment is estimated to witness significant growth during the forecast period.

Live streaming, a real-time video and audio content delivery solution, is experiencing significant growth in the digital media landscape. Platforms, which account for the largest segment of the market, enable users to access and play compressed content instantly over the internet. The viewer experience is paramount, with low-latency streaming ensuring minimal delay, while mobile streaming caters to the increasing number of mobile users. Live chat integration fosters audience engagement, and stream recording solutions allow viewers to revisit content. The market supports 4k live streaming for high-definition visuals, secure streaming protocols for data security, and esports streaming for gaming enthusiasts.

Bandwidth optimization and video player technology facilitate seamless streaming, while hdr live streaming en

The U.S. streaming market continues to evolve, with Amazon Prime Video and Netflix dominating the landscape in March 2025. Both services maintain a market share of over ** percent, highlighting the fierce competition in the subscription video-on-demand (SVOD) industry.

Employment statistics on the Video Streaming Services industry in the US

The global video streaming market size is forecast to rise from USD 151.38 billion in 2025 to USD 1.03 trillion by 2035, advancing at a CAGR above 21.1%. Leading companies in the industry are Netflix, Amazon Prime Video, Disney+, YouTube, Hulu, shaping trends across the global market landscape.