In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of 22 percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of 21 percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of 1.7 billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

The video streaming market is expected to capture a CAGR of 16.4% from US$ 279.5 million in 2024 to US$ 1,277.4 million by 2034, according to a recent analysis. The increasing demand for encoders that support numerous broadcasting formats, the rise in live-streamed content, and technical advancements are the main factors propelling the expansion of the video streaming software market.

Attributes	Details
Market Value for 2024	US$ 279.5 million
Market Value for 2034	US$ 1,277.4 million
Market CAGR from 2024 to 2034	16.4%

Charting the Video Streaming Market Journey From 2019 to 2023 and Predicting the Path from 2024 to 2034

Attributes	Details
Market Value for 2019	US$ 154.4 million
Market Value for 2023	US$ 246 million
Market CAGR from 2019 to 2023	12.4%

Category-wise Outlook

Leading Segment	Video On-Demand
Segment Share	7.1%

Leading Segment	OTT
Segment Share	46.5%

Country-wise Analysis

Nation	Australia
CAGR	19.9%

Nation	India
CAGR	17.6%

Country	China
CAGR	16.9%

Nation	Germany
CAGR	15.9%

Nation	United States
CAGR	13.3%

United States video streaming market size is projected to exhibit a growth rate (CAGR) of 18.15% during ​2025-2033​. The increasing proliferation of smartphones and other mobile devices that has made it convenient for users to access video content anytime, anywhere, is driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Growth Rate (2025-2033)	18.15%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on component, streaming type, revenue model, and end user.

The most popular video streaming service as of September 2019 was YouTube, with 163.75 million monthly active users. Netflix ranked second with 46.55 million MAU, followed by Hulu with just under 26.5 million.

Netflix remains the most used video streaming service in the U.S., however, its dominance has been challenged in an overcrowded market. A few years ago, half of its competitors, such as Disney+, Apple TV+, and Peacock, did not exist. A survey from September 2022 found that over three in four U.S. households had a Netflix account, closely followed by Amazon Prime Video, with 72 percent of respondents stating to subscribe to the service. In comparison, Discovery+ was only used by nine percent of households. Shift to ad-supported content The subscription video-on-demand (SVOD) market has recently been struggling in order to retain customers. Not only Netflix lost a substantial number of subscribers, but also Disney+ and Hulu, especially in the saturated U.S. market. As streaming viewers look to cut costs, they canceled several expensive SVOD services and signed up for cheaper options. From 2019 to 2022, the share of subscriber additions to lower-cost ad-supported subscription services jumped to 32 percent. Meanwhile, ad-free subscription tiers were falling out of favor. Subscription cycling With increasing subscription fees and so many SVOD platforms and content to choose from, many consumers have found another way to save money but also keep up with all the new TV shows and movies – subscription cycling. According to a survey from 2023, 41 percent of respondents in the U.S. have signed up for a service to watch a specific TV series, up from a share of 36 percent in the previous year. Streaming services with a small content catalog, like Apple TV+ and Paramount+, were most likely to be watched for only one program.

The video streaming market size was valued at USD 104.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 411.7 Billion by 2033, exhibiting a CAGR of 18.66% from 2025-2033. North America currently dominates the market, driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2023	USD 104.8 Billion
Market Forecast in 2032	USD 411.7 Billion
Market Growth Rate ​​​​​​​2025-2033	18.66%

IMARC Group provides an analysis of the key trends in each segment of the global video streaming market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on component, streaming type, revenue model, end user and region.

The Media Streaming Market is Segmented by Content Type (Music Streaming, Video Streaming), Revenue Model (Advertising, Subscription), Streaming Platform (Smartphone & Tablet, Laptop, and Desktop, Smart TV), and Geography (North America (United States, Canada), Europe (Germany, UK, France, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), and Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and Middle East & Africa (UAE, Saudi Arabia, South Africa, and Rest of MEA). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

According to Cognitive Market Research, the global streaming service market size will be USD 107581.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 22.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 43032.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 32274.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 24743.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5379.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2151.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.2% from 2024 to 2031.
The music streaming is the fastest growing segment of the streaming service industry

Market Dynamics of Streaming Service Market

Key Drivers for Streaming Service Market

Increasing demand for on-demand content to drive market growth

The increasing demand for on-demand content is a primary driver of growth in the streaming service market. As consumers become accustomed to the flexibility of accessing their favorite shows and movies at their convenience, traditional viewing habits are shifting. This trend is particularly prominent among younger demographics, who prefer streaming over scheduled programming. The proliferation of binge-watching culture has further fueled this demand, leading platforms to invest heavily in vast libraries of on-demand content. Consequently, services that offer extensive content libraries and innovative features, such as personalized recommendations and user-friendly interfaces, are more likely to attract and retain subscribers. This consumer preference for on-demand content will continue to propel the growth of the streaming service market as more players enter the space and competition intensifies.

Rising internet penetration and connectivity to boost market growth

Rising internet penetration and connectivity are significantly boosting the streaming service market. As broadband access becomes more widespread, particularly in developing regions, a growing number of consumers can enjoy high-quality streaming experiences. Enhanced internet infrastructure, including the rollout of 5G technology, is facilitating faster and more reliable connections, enabling users to stream content seamlessly without buffering issues. This increased accessibility allows streaming services to reach new audiences, expanding their subscriber base. Additionally, the integration of streaming platforms into smart TVs, gaming consoles, and mobile devices has made it easier for consumers to access content anytime, anywhere. This trend toward greater connectivity is expected to drive market growth further, as more people embrace streaming as their primary source of entertainment.

Restraint Factor for the Streaming Service Market

High competition in the market to limit market growth

High competition in the streaming service market poses a significant restraint to growth. With numerous platforms vying for consumer attention, it becomes increasingly challenging for individual services to differentiate themselves. The presence of established players like Netflix and Amazon Prime Video, alongside emerging platforms, leads to a saturated market where customer loyalty is hard to maintain. This intense competition often results in price wars and increased marketing expenditures, straining the profitability of streaming services. Additionally, as consumers become overwhelmed by the sheer number of options, they may experience subscription fatigue, leading to cancellations or switching between platforms. Consequently, streaming services must continually innovate and invest in original content and user experience enhancements to stay relevant and attract new subscribers in this highly competitive landscape.

Impact of Covid-19 on the Streaming Service Market

The COVID-19 pandemic had a profound negative impact on the streaming servic...

According to the most recent data, 83 percent of consumers in the United States were using a subscription video-on-demand service in 2023, an increase of over 10 percentage points in five years. It is no secret that one of the most popular platforms (and certainly the one with the most U.S. subscribers) is Netflix. The number of Netflix streaming subscribers in the United States and Canada passed the 70 million mark for the first time in early 2020.

Netflix as the most used video streaming service in the U.S. To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more viewers than Hulu and Amazon in the U.S., leaving services such as Disney+, Apple TV+, and ESPN+ trailing far behind. How to satisfy subscribers? However, the threat of new competitors could cause Netflix's subscriber base to dwindle if video consumers decide to go elsewhere. Upcoming services ranging from the long anticipated Disney+ to Warner Bros. Discovery's HBO Max and Discovery+ will likely draw some customers away from Netflix by virtue of what they can offer, and as new services enter the market, they will likely reclaim their own. Additionally, recent price increases in light of an upcoming recession led to losses in Netflix's subscriber numbers in the first half of 2022.

Future Market Insights’ recent report on the video streaming software ecosystem highlights various opportunities and growth spots for the coming decade. As per the analysis, the video streaming software market is set to account for a current valuation of US$ 6.9 billion in 2024.

Attributes	Details
Market Value for 2024	US$ 6.9 billion
Market Value for 2034	US$ 18.38 billion
Market Forecast CAGR for 2024 to 2034	10.20%

Historical Performance and Future Growth of the Video Streaming Software Market

Historical CAGR	8.0%
Forecast CAGR	10.20%

Category-wise Insights

Category	Market Share in 2024
Live Video Streaming Software	59.1%
Media and Entertainment	29.2%

Country-wise Insights

Countries	CAGR
United States	7%
Germany	5.6%
Japan	4.9%
China	10.7%
Australia	13.7%

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 6.9 billion
Projected Market Valuation in 2034	US$ 18.38 billion
Value-based CAGR 2024 to 2034	10.2%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East and Africa
Key Market Segments Covered	Type Solution Vertical Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Disney Plus IBM Kaltura Inc. Panopto VUALTO Netflix Amazon Prime Video Vbrick Sonic Foundry Kollective Technology, Inc. YouTube TV

The global video streaming market size is set to increase from USD 677.91 billion to USD 4.49 trillion, demonstrating a CAGR of around 17.9% during the forecast period, from 2025 through 2037. North America industry is projected to hold the largest revenue share by 2037, due to high consumption of video content by the population in the region.

In 2020, the video streaming market in the Asia-Pacific region was valued at around 10.35 billion U.S. dollars. Estimated to grow at a compound annual growth rate (CAGR) of 21.8 percent, the region's market was projected to reach around 74.64 billion U.S. dollars in 2030.

The North America Video Streaming Software market is anticipated to grow at a CAGR of 17.94% during the forecast period 2018-2028.

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Market Size
Forecast Market Size
CAGR
Fastest Growing Segment
Largest Market
Key Players

The North America Live Streaming Market would witness market growth of 22.3% CAGR during the forecast period (2024-2031). The US market dominated the North America Live Streaming Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $

The U.S. streaming market continues to evolve, with Amazon Prime Video and Netflix dominating the landscape in 2024. Both services maintain a market share of over 20 percent, highlighting the fierce competition in the subscription video-on-demand (SVOD) industry.

The video streaming market is experiencing explosive growth, projected to reach $29.30 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 37.61%. This surge is fueled by several key factors. The increasing affordability and accessibility of high-speed internet are making streaming services more readily available to a wider audience globally. Simultaneously, the rise of mobile devices and smart TVs has significantly broadened consumption patterns. Content diversity, encompassing original programming, live sports, and niche content, continues to drive user acquisition and retention. Furthermore, technological advancements like improved video compression and adaptive bitrate streaming are enhancing the viewing experience, leading to increased user satisfaction and market expansion. The competitive landscape is characterized by a blend of established tech giants and specialized streaming platforms, resulting in constant innovation and a diverse range of service offerings. This dynamic environment ensures a continuous evolution of the market, pushing the boundaries of user experience and technological capabilities. Despite the rapid expansion, certain challenges remain. Competition for viewership among numerous streaming platforms remains fierce. The escalating cost of producing high-quality original content, especially in a highly competitive landscape, puts pressure on profit margins for some companies. Furthermore, managing content licensing and rights can pose significant hurdles for smaller players. Regional variations in internet infrastructure and consumer preferences also impact market penetration and necessitate region-specific strategies. Nonetheless, the overall trajectory suggests continued, strong growth throughout the forecast period (2025-2033), driven by sustained technological progress, evolving consumer habits, and the ongoing production of compelling content. This growth will likely be further fueled by the expanding adoption of 5G networks and the increasing demand for immersive viewing experiences.

The global video streaming service market is experiencing robust growth, driven by increasing internet penetration, the proliferation of smart devices, and a rising preference for on-demand entertainment. The market, estimated at $100 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key trends, including the rise of subscription-based video-on-demand (SVOD) services, the increasing popularity of live streaming platforms, and the growing demand for personalized content experiences. The diverse range of offerings, from established players like Netflix and Amazon Prime Video to niche platforms catering to specific interests, further contributes to market expansion. Growth is further supported by advancements in streaming technology, such as higher resolutions (4K, 8K) and improved bandwidth capabilities, enhancing user experience. However, the market faces certain constraints. Competition is fierce, with new entrants constantly challenging established players. Content licensing costs remain a significant expense for streaming providers, impacting profitability. Furthermore, the prevalence of piracy and concerns about data privacy continue to pose challenges. Market segmentation reveals a strong presence in both the Video on Demand (VOD) and Live Streaming segments, with both personal and enterprise applications driving growth. North America currently holds the largest market share due to high internet penetration and a mature streaming market, although Asia Pacific is expected to witness significant growth in the coming years due to its expanding middle class and increasing smartphone adoption. The ongoing evolution of streaming technologies, content diversification, and competitive landscape will continue to shape the trajectory of this dynamic market.

The online streaming services market is experiencing explosive growth, projected to reach $232.88 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 26.01%. This surge is fueled by several key drivers. The increasing affordability and accessibility of high-speed internet are crucial, enabling broader adoption of streaming services across diverse demographics. The rising popularity of on-demand content, coupled with a preference for personalized viewing experiences, further fuels market expansion. Additionally, the continuous influx of high-quality original content from major players like Netflix, Disney+, and Amazon Prime Video, along with the emergence of niche streaming platforms catering to specific interests, contributes significantly to market growth. Technological advancements, such as improved video compression and streaming capabilities, also play a vital role in enhancing user experience and driving adoption. However, the market faces certain restraints. Increased competition among streaming platforms is leading to price wars and potentially squeezing profit margins. Concerns regarding data privacy and security, as well as the prevalence of piracy, also pose challenges to sustained growth. Furthermore, regional variations in internet penetration and consumer preferences necessitate tailored strategies for market penetration. Segmentation reveals a dynamic interplay between revenue models (subscription, advertising, and rental) and content types (online video and music streaming). The dominance of subscription-based models is evident, although advertising revenue is also a significant contributor. North America, specifically the US, currently holds a substantial market share, with significant growth anticipated in APAC (especially China and Japan) and Europe (Germany and the UK) driven by increasing internet and smartphone penetration. Key players such as Netflix, Disney, Amazon, and Spotify are actively shaping market dynamics through innovative content strategies and technological investments, constantly striving for competitive advantage. The forecast period from 2025 to 2033 anticipates continued market expansion driven by the factors outlined above.

In the third quarter of 2024, 21.7 percent of revenue from video streaming in Latin America was generated by Spanish- or Portuguese-language content. However, between 2023 and 2024 the region has seen a significant growth of Japanese-language content popularity in the region.

[425 Pages Report] The global stream hosting market is expected to reach a valuation of nearly US$ 4 Bn in 2022. Sales are expected to increase at an impressive 14.8% CAGR, with the total stream hosting market size reaching US$ 16 Bn by 2032.

Attribute	Details
Stream Hosting Market Estimated Market Value (2022)	US$ 4 Billion
Projected Market Size (2032)	US$ 16 Billion
Value-based CAGR% (2022-2032)	14.8%
Top 5 Vendor Market Share	Around 32%

Scope Of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Billion for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia & Pacific, and the Middle East & Africa
Key Countries Covered	The USA, Canada, Brazil, Mexico, Germany, the U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, and South Africa
Key Segments Covered	Content Type, Streaming Type, Platform, Industry and Region
Key Companies Profiled	Dacast Inc. Brightcove, Inc. Wistia JW Player Kaltura, Inc. Vimeo, Inc. DigitalOcean, LLC IBM Watson Media Vidyard Facebook (Meta Inc.) Youtube (Google) SproutVideo Cincopa Muvi LLC Twitch (Amazon) Hippo Video StreamShark Wowza Media Systems, LLC Primcast
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives