The US Wine Market Report is Segmented by Product Type (Fortified Wine, Still Wine, Sparkling Wine, and Other Wine Types); by Color (Red Wine, White Wine, and Rose Wine); by End User (Men and Women); and by Distribution Channel (On-Trade and Off-Trade). The Market Forecasts are Provided in Terms of Value (USD).

Wine originating from the state of Oregon had the highest average price for a 750ml bottle in the United States in 2023 at 17.37 U.S. dollars. In comparison, wine from California averaged 8.48 dollars per bottle.

Wineries have endured a dynamic shift as they navigate economic complexities and evolving consumer preferences. Recent market conditions, marked by trade tensions and fluctuating economic indicators, have required wineries to adapt quickly. Imposing tariffs on key materials, such as glass bottles from China, has placed additional cost pressures on producers, prompting a shift towards domestic suppliers to mitigate expenses. This has been compounded by increasing competition from both domestic breweries and international wine producers, making brand differentiation and competitive pricing more crucial than ever. Despite these challenges, revenue has been climbing at a CAGR of 6.7% over the past five years. It's expected to jump 1.0% in 2025 alone, reaching $33.4 billion in 2025. Over the past five years, wineries have faced challenges and opportunities. Fluctuating input costs and competitive pressure from alternative alcoholic beverages proliferated. Despite these hurdles, the industry has maintained a steady trajectory. Much of this growth can be attributed to the resilience of local wineries that have strengthened their community engagement and optimized their operations to adapt to economic pressures. These wineries have focused on building strong local consumer bases, leveraging unique US varietals and experiences to maintain a competitive edge against international brands. By reducing labor costs and navigating input price complexities, producers managed to stabilize profit by 2025. The weakening dollar is expected to make US wines more attractive internationally over the next five years, potentially boosting export sales and expanding global market presence. Domestically, as imported wines become pricier, local producers have an opening to capture more market share by offering competitively priced alternatives. However, ongoing trade tensions and tariffs could continue to impact input costs, necessitating strategic supply chain adjustments. Advances in packaging and distribution, such as using lighter materials to lower shipping costs, might offset some financial pressures. Despite the uncertainties in growing conditions resulting from climate change, the industry's revenue is forecast to expand at a CAGR of 2.2% over the next five years, reaching $37.2 billion in 2030.

US Wine Market size is expected to be worth around USD 138.3 Billion by 2034, from USD 89.9 Billion in 2024, growing at a CAGR of 4.4%

U.S. Wine Market size and share is set to be USD 3.9 Billion in 2034, is expected to expand at a CAGR 5.5% during the forecast period

In US Wine Market, Sales of wines have increased nationwide as a result of innovations in flavour, colour, and packaging customizations.

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Wine Market Size 2025-2029

The wine market size is forecast to increase by USD 167.1 billion, at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the surge in online sales channels and the increasing popularity of private-label brands. Online sales have gained substantial traction, enabling consumers to explore a wider range of wines from various regions and producers at their convenience. This trend is expected to continue as technology advances and consumer preferences evolve. Meanwhile, private-label brands have emerged as formidable competitors, offering high-quality wines at affordable prices. These brands, often produced by major wine companies, have gained prominence due to their ability to cater to diverse consumer tastes and preferences. However, the market faces challenges as well.
The rising competition from other alcoholic beverages, such as spirits and beer, poses a significant threat. Consumers' shifting preferences and increasing health consciousness are also impacting the market. Companies must navigate these challenges by focusing on product innovation, brand differentiation, and effective marketing strategies to capture market share and maintain growth.

What will be the Size of the Wine Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The dynamic the market continues to evolve, with various sectors experiencing ongoing shifts and innovations. Wine bars serve as hubs for education and tasting experiences, where patrons can explore different grape varieties and wine styles, including red, white, rosé, fortified, and sparkling. The health benefits of wine, particularly red wine, are a topic of ongoing research and discussion. Serving temperature and aeration play crucial roles in enhancing the sensory experience of wine. Wine distribution channels have expanded, with direct-to-consumer sales and e-commerce platforms gaining popularity. Wine awards and competitions showcase the best in winemaking techniques, from oak aging to sustainable viticulture.

Biodynamic wine and organic practices have become increasingly important in vineyard management and wine production. Food and wine pairing continues to be a popular trend, with sensory analysis playing a key role in understanding the complexities of both. Wine tourism offers unique experiences, allowing consumers to connect with the land and the people behind the labels. Wine sustainability is a growing concern, with certification programs and wine brands focusing on reducing their environmental impact. Wine investment and auctions offer opportunities for collectors and enthusiasts. Wine packaging, glassware, and storage solutions cater to the diverse needs of consumers. Wine retail, wine imports, and exports continue to shape the global market, with wine regions and marketing strategies influencing consumer preferences.

Wine competitions, festivals, and wine restaurants provide opportunities for industry professionals and enthusiasts to connect and celebrate the art of winemaking.

How is this Wine Industry segmented?

The wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Product

  Red
  Fortified
  White
  Sparkling


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

The off-trade distribution channel, which involves the sale of wine through retail outlets outside of bars, restaurants, or nightclubs, is gaining significant traction in the market. This trend is driven by the surge in online wine sales and the increasing number of supermarkets, hypermarkets, and department stores worldwide. Wine education plays a crucial role in this distribution channel, as consumers seek to expand their knowledge of grape varieties, wine styles, and pairing options. Fortified wines, organic wines, and rosé wines are popular choices among consumers, and wine certification ensures the authenticity and quality of these products.

Vineyard management practices, such as sustainable viticulture and oak aging, influence the taste and quality of wines. Wine tasting events and competitions provide opportunities for consumers to discover new wines and build their preferences. Wine labels, packaging, and branding are essential elements in attracting consumers' attention and influencing

The size of the U.S. Wine Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 1.47% during the forecast period. The U.S. wine sector covers the making, selling, and drinking of wine, which is a fermented drink created from grapes and various other fruits. Innovations in flavor, color, and packaging, along with the increasing popularity of niche markets and emerging wine regions like Oregon's Willamette Valley and New York's Finger Lakes, are fueling strong growth in the market. E. & J. Gallo Winery and Constellation Brands are dominant figures in the market due to their wide range of products and effective distribution networks. The market landscape is being shaped by the rise of high-quality and eco-friendly wines, as well as the growing use of online shopping. Consumer preferences for high-quality and diverse wine options support a positive outlook for the market, even amidst challenges like supply chain disruptions and competition from other alcoholic beverages. This increase highlights the important contribution of the wine sector to the U.S. economy and its opportunity for further growth. Recent developments include: March 2022: Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomi's signature California regions. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options., February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers., May 2021: Treasury Wine Estates announced that the company had entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The agreement will cover distribution in multiple markets in California with other states, including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska.. Key drivers for this market are: Growing Awareness of Functional Benefits of Carotenoids, Consumption of Health and Wellness Products. Potential restraints include: High Processing Cost and Low Yield of Natural Food Colors. Notable trends are: Extensive Vineyard Area Anticipated to Strengthen the Market.

Over the last two observations, the combined revenue is forecast to significantly increase in all segments. As part of the positive trend, the combined revenue reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Still Wine, which has the highest value of ***** billion U.S. dollars. Find further statistics on other topics such as a comparison of the combined volume per capita in Hungary and a comparison of the combined volume in Mexico. The Statista Market Insights cover a broad range of additional markets.

The US wine market size is estimated to be valued at 674.52 million US dollars in 2025 and is projected to expand at a CAGR of XX% during the forecast period 2025-2033. The growth of the market can be attributed to the increasing disposable income of consumers, the growing popularity of wine as a healthy alcoholic beverage, and the rising demand for premium wines. Key market drivers include the aging population, which is more likely to consume wine; the growing popularity of wine tourism; and the increasing number of wine bars and restaurants. Key trends include the rise of craft wines, the increasing popularity of sparkling wines, and the growing demand for organic and sustainable wines. Key restraints include the increasing competition from other alcoholic beverages, the high cost of production, and the regulatory challenges associated with the wine industry. Key drivers for this market are: · The expansion of store-based retail and e-commerce · Innovation In wine Portfolio . Potential restraints include: · Growing Consumption of Wine · Surging demand for Premium Wine .

The U.S. wine industry, a significant player in the global beverage market, exhibits consistent growth driven by several key factors. The market's compound annual growth rate (CAGR) of 1.47% from 2019 to 2024 indicates a steady expansion, projected to continue into the forecast period (2025-2033). This growth is fueled by increasing consumer disposable incomes, a rising preference for premium wine varieties, and a growing wine-drinking culture, particularly among millennials and Gen Z. The popularity of wine tourism and the expanding online retail channels further contribute to market expansion. While specific market size figures for individual years are not provided, considering the CAGR and a reasonable assumption of market size in 2024, we can estimate substantial growth. Segmentation analysis reveals the significant role of still wine in the overall market, with red wine holding a considerable share within the color segment. The off-trade channel, encompassing supermarkets, hypermarkets, and specialty stores, dominates distribution, highlighting the importance of retail partnerships for wine producers. However, online retail is emerging as a powerful channel, promising substantial future growth. Despite this positive outlook, the industry faces challenges. Competition from other alcoholic beverages, fluctuating grape harvests due to climatic variations, and escalating production costs act as potential restraints. The industry needs to focus on innovative marketing strategies, embracing sustainable practices, and developing new product offerings catering to evolving consumer preferences to maintain growth momentum. The leading companies – E & J Gallo Winery, Constellation Brands Inc., and others – play a crucial role in shaping market trends, with their strategies influencing overall industry direction. The geographic focus on the U.S. market allows for a deep dive into specific consumer trends and regional preferences, informing future marketing and product development decisions. Continued investment in research and development, coupled with an understanding of the evolving consumer landscape, will be critical for future success in the U.S. wine market. Recent developments include: March 2022: Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomi's signature California regions. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options., February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers., May 2021: Treasury Wine Estates announced that the company had entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The agreement will cover distribution in multiple markets in California with other states, including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska.. Notable trends are: Extensive Vineyard Area Anticipated to Strengthen the Market.

US Wine comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

The U.S. Wine report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

This statistic shows the wine consumption share in the United States in 2020, by category. In that year, the consumption of table wine took the largest share with ** percent of total wine consumption in the United States.

Wine industry

Wine consumption in the United States has increased annually over the past ten years. In 2020, about *********** gallons of wine were consumed across the nation and table wine was the most popular variety. Around *** million 9-liter cases of table wine were expended all over the country in 2020. This type of wine has a low volume of alcohol content and is normally served along with food, hence the name “table” wine. Between 2014 and 2015, Chardonnay and Cabernet Sauvignon were the most purchased wines among U.S. consumers. Chardonnay, a type of white wine, originated from Burgundy, France. It is traditionally paired with fish and chicken dishes. Franzia, Barefoot and Sutter Home were the leading table wine brands in 2021. The Franzia brand, which is known for its box wines, sold more than ** million 9-liter cases that period. However, the Barefoot brand, which is produced in California, held the largest share of the table wine market. In 2020, the majority of U.S. wine sales stemmed from off-premise outlets. Over 309 million cases of wine were sold off-premises that year. Groceries were the primary wine distribution channel in 2014, followed by liquor stores.

The South America Wine Market is segmented by Product Type (Still Wine, Sparkling Wine, Fortified Wine, and Vermouth), Color (Red Wine, Rose Wine, and White Wine), Distribution Channel (On-trade and Off-trade), and Geography (Brazil, Argentina, and Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

The global wine market is expected to grow from USD 1,909.68 billion in 2025 to USD 3,324.38 billion by 2035, reflecting a CAGR of 5.7%.The global wine market is expanding steadily, fueled by a shift in consumer behavior toward premiumization.

Metric	Value (USD)
Industry Size (2025E)	USD 1,909.68 billion
Industry Value (2035F)	USD 3,324.38 billion
CAGR (2025 to 2035)	5.7%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	5.6%

Country	CAGR (2025 to 2035)
United Kingdom	5.3%

Region	CAGR (2025 to 2035)
European Union	5.4%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.8%

The United States is leading the ranking by indicator 'Revenue, Combined' in the 'Wine' segment of the alcoholic drinks market, recording **** billion U.S. dollars. Following closely behind is France with **** billion U.S. dollars, while Indonesia is trailing the ranking with *** billion U.S. dollars, resulting in a difference of **** billion U.S. dollars to the ranking leader, the United States. Find more statistics on other topics: a comparison of countries or regions regarding the revenue.The Statista Market Insights cover a broad range of additional markets.

The global canned wine market size is estimated to rise from US$ 643 million in 2024 to US$ 3,129 million by 2034. Sales of canned wine are anticipated to climb at a CAGR of 17.10% during the forecast period.

Attributes	Details
Canned Wine Market Share, 2024	US$ 643 million
Canned Wine Market Value, 2034	US$ 3,129 million
Value CAGR (2024 to 2034)	17.10%

Historical Performance of the Canned Wine Market (2019 to 2023) Vs. Forecast Outlook (2024 to 2034)

Attributes	Details
Canned Wine Market Size, 2019	US$ 298 million
Canned Wine Market Share, 2023	US$ 554 million
Canned Wine Market CAGR (2019 to 2023)	16.70%

Category-wise Insights

Segment	Sparkling Wine (Product Type)
Value Share (2024)	23.40%

Segment	Hypermarket/Supermarket (Sales Channel)
Value Share (2024)	43.50%

Country-wise Insights

Country	CAGR (2024 to 2034)
United States	10.5%
United Kingdom	11.6%
France	16.5%
Italy	13.2%
Australia	7.8%

The Wine Market Report is Segmented by Product Type (Still Wine, Sparkling Wine, and More), Color (Red Wine, Rose Wine, and White Wine), End User (Men and Women), Distribution Channel (On Trade and Off Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Wine Market size is expected to be worth around USD 759.4 Bn by 2034, from USD 453.1 Bn in 2024, growing at a CAGR of 5.3%