The United Arab Emirates E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, the value of the e-commerce market in the United Arab Emirates was estimated at *** billion U.S. dollars. This represented an increase from *** billion U.S. dollars of market value estimated in the previous year.

The expansion of secure digital payment solutions, growing smartphone usage, and consumer demand for convenience are driving the UAE E-Commerce Market's rapid growth. According to the analyst from Verified Market Research, the UAE E-Commerce Market is estimated to reach a valuation of USD 270.5 Billion by 2032, over the forecast subjugating around USD 79.94 Billion valued in 2024.A tech-savvy population, high internet penetration, and strong government support for digital transformation are propelling the UAE E-Commerce Market forward, resulting in a robust ecosystem for online retail growth. It enables the market to grow at a CAGR of 16.46% from 2026 to 2032.

The UAE E-Commerce Market is set to grow at a CAGR of around 30.22% from 2025 to 2032, with its market size reaching approximately USD 712.32 billion in 2032.

The market size of the e-commerce industry in the United Arab Emirates (UAE) was expected to grow from ***** billion U.S. dollars in 2020 to reach ** billion U.S. dollars by 2025, after the adjustments for the effect of the COVID-19 pandemic on e-commerce. From 2020 to 2022, there was an expected additional *** percent annual market growth due to COVID-19 in the Gulf Cooperation Council (GCC) region.

As of 2023, the primary category in e-commerce within the United Arab Emirates was toys, DIY, and hobbies, holding the largest market share of ** percent. It was followed by fashion, with a market share of ** percent. E-commerce market in the UAE The e-commerce market in the UAE has experienced a significant boost in recent years. It was estimated that online sales would increase at an average annual rate of ** percent from 2018 to 2022. In 2022, the projected value of e-commerce sales in the UAE was approximately ** billion U.S. dollars. The market size of the e-commerce industry in the UAE was estimated to increase by ** billion U.S. dollars between 2020 and 2025. Due to its high internet penetration rate and tech-savvy population, the UAE presents an appealing opportunity for e-commerce players. Top e-commerce shopping categories The UAE’s e-commerce market encompasses a wide range of categories catering to consumers' diverse needs and preferences. The top e-commerce shopping categories include fashion and apparel, electronics and gadgets, beauty and cosmetics, grocery and food delivery, and travel services. Between 2021 and 2022, the snack foods category witnessed the highest growth at an exceptional increase of more than *** percent. Bird toys and accessories followed as the UAE's second-fastest-growing e-commerce category.

The size of the United Arab Emirates Ecommerce Market was valued at USD 11.01 Million in 2023 and is projected to reach USD 23.62 Million by 2032, with an expected CAGR of 11.52% during the forecast period. Recent developments include: May 2023: UAE Mastercard launched Click to Pay with payment service provider (PSP) Foloosi, who has rolled out the revolutionary payment mechanism across its entire merchant base. The cooperation makes the embedded Click to Pay solution the recommended payment method for guest checkout for Foloosi'sretailers and consumers. As part of the rollout, over 6,000 shops will provide Click to Pay to their customers., February 2023: Etisalat UAE, branded as Etisalat by e&, completed the acquisition of Service Souk DMCC "ServiceMarket. This acquisition is consistent with the Group's aim of empowering consumers, strengthening Smiles' online marketplace presence, and driving company diversification.. Key drivers for this market are: Increase in Internet Penetration and Smartphone Usage, Promotion of E-commerce by the Government Sector, including Measures to Strengthen Last-Mile Delivery and Improvise Distribution Centers. Potential restraints include: Lack of Awareness About Intellectual Property Outsourcing. Notable trends are: Food Industry to Witness Significant Growth.

The second largest e-commerce industry in the in the Gulf Cooperation Council (GCC) region was the United Arab Emirates (UAE) with an expected market size of *** billion U.S. dollars in 2020. The market size of e-commerce in the GCC region was expected to grow to reach **** billion U.S. dollars in that year.

The forecasted market value for e-commerce in the United Arab Emirates in 2018 was about *********** U.S. dollars. The projection expected a quadrupled value in comparison to 2014.

  development so far   

The United Arab Emirates is the leading e-commerce market in the Gulf Cooperation Council, it outperformed Saudi Arabia though its only ********* of the Kingdoms population size. A main accelerator of the e-commerce market is the mobile internet segment. Consumers in the United Arab Emirates use their smartphones in various ways as an online shopping tool. According to a survey, 44 percent of UAE respondents used their smart phone to pay for their online shopping. Around ******* of UAE respondents used their smartphone to review products they planned to purchase online. And more than 40 percent have used their smartphones to compare competitor prices during their online shopping.

  outlook   

The United Arab Emirates were until 2015 the leading growth market for e-commerce in the Gulf Cooperation Council region. The Growth is projected to fall from 44 percent to ** percent in 2020 .

The Middle East and Africa (MEA) e-commerce market is experiencing robust growth, projected to reach a market size of $135.77 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 14.28% from 2019 to 2029. This expansion is fueled by several factors. Increased internet and smartphone penetration across the region are making online shopping increasingly accessible to a wider consumer base. A young and rapidly growing population, particularly in key markets like the UAE and Saudi Arabia, is driving demand for diverse products and services online. Furthermore, government initiatives promoting digitalization and e-commerce infrastructure development are creating a favorable environment for businesses. The rise of mobile commerce, coupled with convenient payment options like mobile wallets, further contributes to the market's upward trajectory. Significant investment in logistics and delivery networks is addressing previous bottlenecks and enhancing customer experience. The market is segmented by both B2C and B2B activities, with B2C dominating due to high consumer adoption of online shopping. Within the B2C sector, key product categories like beauty & personal care, fashion & apparel, consumer electronics and food & beverage are witnessing considerable growth. However, challenges such as logistical complexities in certain regions, concerns about online security, and the need for greater financial inclusion remain to be addressed to unlock the market's full potential. While the provided data focuses on the period until 2029, extrapolating from the 14.28% CAGR, we can anticipate continued strong growth beyond this point. The sustained expansion in MEA's e-commerce market hinges on continued improvements in digital infrastructure, robust investment in logistics and payment gateways, and tailored marketing strategies that address the unique needs and preferences of diverse consumer segments within the region. The presence of major global players like Amazon, Alibaba, and Walmart, alongside regional players, signifies the market's attractiveness and indicates ongoing competition, leading to innovation and improved services for consumers. The market's future will likely be characterized by further segmentation, specialization, and the increased adoption of innovative technologies such as Artificial Intelligence and machine learning to enhance personalization and customer experience. Recent developments include: June 2024: Kuehne+Nagel initiated the construction of a new fulfillment and distribution center in EZDubai, a prominent e-commerce hub within Dubai South. The chosen location is adjacent to Al Maktoum International Airport and linked to Jebel Ali Port via a bonded logistics corridor., October 2023: Calibrate Commerce, a Dubai-based e-commerce expert, unveiled Calibrate Labs, an incubator tailored for homegrown e-commerce enterprises in MENA. The initiative targets start-ups aiming to develop their own ideas or scale their existing ventures.. Key drivers for this market are: Increase in the Adoption of Latest Technology, Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: Increase in the Adoption of Latest Technology, Increasing Consumer Interest towards Convenient Shopping solutions. Notable trends are: The Adoption of Latest Technology is Increasing.

The United Arab Emirates (UAE) e-commerce market is poised for remarkable expansion, projecting a market size of USD 11.01 million in 2025 and demonstrating robust growth with a Compound Annual Growth Rate (CAGR) of 11.52%. This significant surge is fueled by a confluence of factors, including the increasing internet and smartphone penetration across the nation, a growing digitally savvy population, and the government's proactive initiatives to foster a digital economy. Consumers are increasingly embracing online platforms for their convenience, wider product selection, and competitive pricing, leading to a substantial shift in retail behavior. The market's segmentation reveals a strong consumer appetite across diverse categories. Food, encompassing fresh produce, meats, and a variety of condiments, is a significant contributor, reflecting changing lifestyle preferences and the demand for convenient grocery solutions. Beverages, particularly hot drinks and soft drinks, also represent a substantial segment. Beyond essential goods, consumer electronics, fashion and apparel, and beauty and personal care are experiencing accelerated growth as online retailers offer wider assortments and appealing deals. The furniture and home sector is also witnessing an upward trend, driven by a desire for home upgrades and the ease of online furniture shopping. The UAE e-commerce landscape is further shaped by evolving consumer trends and strategic company plays. Innovations in payment gateways, including the widespread adoption of digital wallets and seamless checkout experiences, are significantly enhancing customer satisfaction and driving repeat purchases. The rising popularity of social commerce, where purchases are made directly through social media platforms, is another influential trend. Furthermore, the market benefits from the presence of major global and regional e-commerce giants like Amazon Inc. and LuLu Group International, alongside specialized players such as Newegg Commerce Inc. for electronics and Tryano for fashion. These companies are continuously investing in logistics, last-mile delivery networks, and personalized customer experiences, which are crucial for sustaining the market's growth trajectory. While the market benefits from strong consumer adoption and technological advancements, potential restraints such as logistical complexities in remote areas and evolving regulatory frameworks require ongoing attention from stakeholders to ensure sustained and inclusive growth within the UAE's dynamic e-commerce ecosystem. Key drivers for this market are: Increase in Internet Penetration and Smartphone Usage, Promotion of E-commerce by the Government Sector, including Measures to Strengthen Last-Mile Delivery and Improvise Distribution Centers. Potential restraints include: Lack of Awareness About Intellectual Property Outsourcing. Notable trends are: Food Industry to Witness Significant Growth.

This chart illustrates the estimated sales amounts generated by stores on various platforms within United Arab Emirates. Custom Cart shows a significant lead, with total sales amounting to $53.96B, which constitutes 51.90% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $48.12B, accounting for 46.29% of the total platform sales in United Arab Emirates. Magento also holds a notable share, with its sales reaching $1.22B, representing 1.17% of the overall sales amount. This data provides a comprehensive view of the market dynamics in United Arab Emirates, highlighting which platforms are driving the most sales.

UAE Automotive Spare Parts E-Commerce Market valued at USD 1.2 billion, driven by online shopping trends, rising vehicle ownership, and demand for cost-effective parts.

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Business To Business (B2B) E-Commerce Market Size 2024-2028

The business to business (b2b) e-commerce market size is forecast to increase by USD 11158.3 billion, at a CAGR of 15.2% between 2023 and 2028.

The Business-to-Business (B2B) E-commerce market is experiencing significant growth, particularly in developing countries where adoption is on the rise. This trend is driven by the increasing digitization of business processes and the convenience and efficiency gains offered by online platforms. Another key driver is the strategic collaboration among companies, who are recognizing the benefits of partnerships in expanding their reach and enhancing their offerings. However, this market is not without challenges. Data and cybersecurity concerns are becoming increasingly prevalent, as companies grapple with the complexities of securing sensitive business information in the digital realm.
These challenges necessitate robust security measures and strategic planning to mitigate risks and maintain trust with business partners. Companies seeking to capitalize on the opportunities presented by the B2B E-commerce market must navigate these challenges effectively, while also staying abreast of the latest trends and collaborative opportunities.

What will be the Size of the Business To Business (B2B) E-Commerce Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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In the dynamic and ever-evolving business-to-business (B2B) e-commerce market, various entities interplay to facilitate seamless transactions and optimize operations. Channel management and supplier relationship management are crucial for effective procurement processes, ensuring a steady supply chain. Optimization of inventory management systems and demand planning enable businesses to maintain an adequate stock level, reducing the risk of stockouts or overstocking. Business intelligence and data analytics provide valuable insights, enabling sales forecasting and pricing strategies. E-commerce platforms serve as the backbone, integrating order management systems, payment terms, and invoice processing. Technical support and contract negotiation are essential for maintaining strong business relationships and resolving any disputes.

Fraud prevention measures, such as data encryption and compliance regulations, protect businesses from potential threats. Marketing automation and discounting strategies help attract and retain customers, while branding strategies and reputation management ensure a strong market presence. International trade and import/export procedures necessitate a deep understanding of various tax regulations and customs regulations. Sales automation and affiliate marketing expand reach and streamline operations, while predictive analytics and return management optimize customer service and account receivables. Warehouse management, shipping logistics, and negotiation tactics ensure efficient order fulfillment and risk management. Quality control and product returns maintain customer satisfaction, while company onboarding and supply chain finance facilitate smooth supplier relationships.

Email marketing, digital marketing, content marketing, and social media marketing are essential for lead generation and customer engagement. Legal frameworks and contract management ensure a solid foundation for business operations. In this continuously unfolding market, entities such as payment gateways, lead generation, and compliance regulations are integral components, shaping the B2B e-commerce landscape.

How is this Business To Business (B2B) E-Commerce Industry segmented?

The business to business (b2b) e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Home and kitchen
  Beauty and personal care
  Consumer electronics
  Clothing and others


Business Segment

  Small and medium enterprises
  Large enterprises


Type

  Buyer-oriented
  Seller-oriented
  Intermediary-oriented


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The home and kitchen segment is estimated to witness significant growth during the forecast period.

The Business-to-Business (B2B) e-commerce market in the US has experienced significant growth, driven by various factors. Security protocols and order management systems ensure seamless transactions, while technical support facilitates smooth operations. Contra

Discover the latest eCommerce statistics in United Arab Emirates for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in United Arab Emirates, uncovering the distribution of stores across categories and platforms.

UAE B2B E-Commerce Market valued at USD 2.5 billion, driven by digital transformation, high internet penetration, and government strategies for efficient supply chains.

The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

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Subscription E-Commerce Platform Market Size 2025-2029

The subscription e-commerce platform market size is forecast to increase by USD 1043.05 billion, at a CAGR of 68.3% between 2024 and 2029.

The market is witnessing significant growth, driven by the convenience and personalization offered by subscription services. This trend is not limited to traditional industries such as media and entertainment but is expanding into new sectors, including food and beverage, fashion, and home essentials. However, this expanding market comes with its challenges. Increasing competition is intensifying, making it essential for companies to differentiate themselves through innovative offerings and exceptional customer experiences. Additionally, managing complex logistics and ensuring timely delivery of products to subscribers remains a significant hurdle.
To capitalize on the opportunities and navigate these challenges effectively, companies must focus on delivering personalized experiences, leveraging advanced technologies such as AI and machine learning, and building robust supply chain networks. By doing so, they can not only retain existing customers but also attract new ones in this highly competitive landscape.

What will be the Size of the Subscription E-Commerce Platform Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The subscription e-commerce market continues to evolve, with dynamic market activities shaping its landscape. Seamless integration of various components is crucial for success in this sector. Third-party applications enhance functionality, with data security a top priority. Customer segmentation and email marketing boost customer engagement, while recurring billing ensures a steady revenue stream. A/B testing and targeted advertising boost conversions, fostering customer loyalty through promotional offers and sales forecasting. Order processing relies on robust server infrastructure and customer support, with mobile optimization and personalized recommendations catering to diverse user preferences. Lead generation and discount strategies expand customer bases, while database management and subscription management streamline operations.

How is this Subscription E-Commerce Platform Industry segmented?

The subscription e-commerce platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Offline
  Online


Application

  Beauty and personal care
  Food and beverages
  Clothing and fashion
  Entertainment
  Health and fitness


Frequency

  Monthly
  Quarterly
  Annual


Subscription Type

  Replenishment
  Curated
  Access


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the subscription e-commerce market, offline businesses have emerged as a significant segment. Offline mode refers to traditional brick-and-mortar stores offering subscription-based services, catering to the demand for physical presence and personalized experiences. Birchbox is an illustrative example, enabling customers to visit their stores and personally select products for their monthly subscription boxes. FabFitFun, another popular brand, offers seasonal subscription boxes that customers can customize in-store and transact both online and offline. Customer segmentation is crucial, allowing businesses to target specific demographics and preferences. Email marketing and promotional offers are effective tools for retaining customers and driving sales. Recurring billing and subscription management simplify the payment process, while data analytics provide insights for sales forecasting and inventory management.

Third-party applications, such as targeted advertising and personalized recommendations, enhance the user experience. Data security is paramount, with security protocols and compliance regulations ensuring customer trust. Mobile optimization and user interface design are essential for engaging customers on the go. Subscription tiers, pricing models, and customer feedback help build brand loyalty. E-commerce platforms provide various features, including campaign tracking, rating systems, and shipping integrations, to streamline operations and improve customer service.

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The Offline segment was valued at USD 6.43 billion in 2019 and showed a gradual increase during

In United Arab Emirates, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $48.81B, which is 46.95% of the region's total sales in this sector. Beauty & Fitness follows with robust sales figures, achieving $2.18B in sales and comprising 2.10% of the region's total. Computers contributes a considerable amount to the regional market, with sales of $79.31M, accounting for 0.08% of the total sales in United Arab Emirates. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

United Arab Emirates (UAE) E-Commerce App Market is expected to grow during 2025-2031