The United Arab Emirates E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, the value of the e-commerce market in the United Arab Emirates was estimated at *** billion U.S. dollars. This represented an increase from *** billion U.S. dollars of market value estimated in the previous year.

UAE ecommerce market is expected to reach $20 Bn by 2030, growing at 15% CAGR, driven by internet penetration, mobile commerce, and government digital support.

The market size of the e-commerce industry in the United Arab Emirates (UAE) was expected to grow from ***** billion U.S. dollars in 2020 to reach ** billion U.S. dollars by 2025, after the adjustments for the effect of the COVID-19 pandemic on e-commerce. From 2020 to 2022, there was an expected additional *** percent annual market growth due to COVID-19 in the Gulf Cooperation Council (GCC) region.

In United Arab Emirates, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $48.81B, which is 46.95% of the region's total sales in this sector. Beauty & Fitness follows with robust sales figures, achieving $2.18B in sales and comprising 2.10% of the region's total. Computers contributes a considerable amount to the regional market, with sales of $79.31M, accounting for 0.08% of the total sales in United Arab Emirates. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The UAE E-Commerce Market is set to grow at a CAGR of around 30.22% from 2025 to 2032, with its market size reaching approximately USD 712.32 billion in 2032.

The expansion of secure digital payment solutions, growing smartphone usage, and consumer demand for convenience are driving the UAE E-Commerce Market's rapid growth. According to the analyst from Verified Market Research, the UAE E-Commerce Market is estimated to reach a valuation of USD 270.5 Billion by 2032, over the forecast subjugating around USD 79.94 Billion valued in 2024.A tech-savvy population, high internet penetration, and strong government support for digital transformation are propelling the UAE E-Commerce Market forward, resulting in a robust ecosystem for online retail growth. It enables the market to grow at a CAGR of 16.46% from 2026 to 2032.

In 2022, the forecasted value of e-commerce sales in the United Arab Emirates (UAE) was around ** billion U.S. dollars. E-commerce sales in the UAE were estimated to grow by an average of ** percent per year between 2018 and 2022.  Regional e-commerce market With high social media penetration in the Gulf Cooperation Council (GCC), the e-commerce market has witnessed rapid growth. In the UAE, the share of the population who were active on social media was higher than in Saudi Arabia. By growing the e-commerce market, this helps to boost economic growth and extends the advantages of digital payments in the country. In 2020, the UAE was forecasted to have the second-largest e-commerce market in the GCC.  E-commerce categories2   E-commerce in the UAE is not only limited to retail goods and services, but also extends to government services and education, whose share of e-commerce volume of government services and education amounted to ** percent from 2018 to 2019. Moreover, professional services had a volume share of * percent in the e-commerce market in the same period.

The size of the United Arab Emirates Ecommerce Market was valued at USD 11.01 Million in 2023 and is projected to reach USD 23.62 Million by 2032, with an expected CAGR of 11.52% during the forecast period. Recent developments include: May 2023: UAE Mastercard launched Click to Pay with payment service provider (PSP) Foloosi, who has rolled out the revolutionary payment mechanism across its entire merchant base. The cooperation makes the embedded Click to Pay solution the recommended payment method for guest checkout for Foloosi'sretailers and consumers. As part of the rollout, over 6,000 shops will provide Click to Pay to their customers., February 2023: Etisalat UAE, branded as Etisalat by e&, completed the acquisition of Service Souk DMCC "ServiceMarket. This acquisition is consistent with the Group's aim of empowering consumers, strengthening Smiles' online marketplace presence, and driving company diversification.. Key drivers for this market are: Increase in Internet Penetration and Smartphone Usage, Promotion of E-commerce by the Government Sector, including Measures to Strengthen Last-Mile Delivery and Improvise Distribution Centers. Potential restraints include: Lack of Awareness About Intellectual Property Outsourcing. Notable trends are: Food Industry to Witness Significant Growth.

The United Arab Emirates (UAE) e-commerce market, valued at $11.01 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11.52% from 2025 to 2033. This significant expansion is fueled by several key factors. Firstly, the UAE boasts a high level of internet and smartphone penetration, creating a large and digitally-savvy consumer base readily engaging with online shopping platforms. Secondly, the government's proactive digitalization initiatives and investments in robust infrastructure are further accelerating e-commerce adoption. This includes initiatives focused on improving logistics and payment gateways, streamlining the online shopping experience. Thirdly, the presence of major international and regional players like Amazon, Noon, and local retailers like Lulu Group International, fuels competition and drives innovation, resulting in a wider variety of products and services available online. The diverse product categories within the e-commerce market, encompassing food and beverage, consumer electronics, fashion, beauty, and furniture, contribute to this market's significant growth potential. The increasing preference for convenience and the wide availability of competitive pricing and deals online further strengthens the e-commerce sector's upward trajectory within the UAE. The segmentation of the UAE e-commerce market reveals significant opportunities across various sectors. Food and beverage e-commerce shows considerable promise, driven by changing lifestyles and the demand for convenient grocery delivery. Consumer electronics continue to be a strong segment, with a large base of tech-savvy consumers and the constant release of new products. The fashion and apparel sector is thriving, benefiting from the popularity of online fashion retail and personalized shopping experiences. Competition is fierce, with both international giants and successful local businesses vying for market share. Sustained growth will depend on continued infrastructure development, maintaining consumer trust through secure payment systems, and effective logistics management to overcome challenges like delivery time and costs. Successful players will need to leverage data analytics, personalize customer experiences, and adapt to evolving consumer preferences to maintain a competitive edge. Recent developments include: May 2023: UAE Mastercard launched Click to Pay with payment service provider (PSP) Foloosi, who has rolled out the revolutionary payment mechanism across its entire merchant base. The cooperation makes the embedded Click to Pay solution the recommended payment method for guest checkout for Foloosi'sretailers and consumers. As part of the rollout, over 6,000 shops will provide Click to Pay to their customers., February 2023: Etisalat UAE, branded as Etisalat by e&, completed the acquisition of Service Souk DMCC "ServiceMarket. This acquisition is consistent with the Group's aim of empowering consumers, strengthening Smiles' online marketplace presence, and driving company diversification.. Key drivers for this market are: Increase in Internet Penetration and Smartphone Usage, Promotion of E-commerce by the Government Sector, including Measures to Strengthen Last-Mile Delivery and Improvise Distribution Centers. Potential restraints include: Increase in Internet Penetration and Smartphone Usage, Promotion of E-commerce by the Government Sector, including Measures to Strengthen Last-Mile Delivery and Improvise Distribution Centers. Notable trends are: Food Industry to Witness Significant Growth.

Discover the latest eCommerce statistics in United Arab Emirates for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in United Arab Emirates, uncovering the distribution of stores across categories and platforms.

A dataset of the top 10,000 E-Commerce Companies in the United Arab Emirates (UAE), to accompany the paper that describes the analysis of domain names and product categories.

This chart illustrates the estimated sales amounts generated by stores on various platforms within United Arab Emirates. Custom Cart shows a significant lead, with total sales amounting to $53.96B, which constitutes 51.90% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $48.12B, accounting for 46.29% of the total platform sales in United Arab Emirates. Magento also holds a notable share, with its sales reaching $1.22B, representing 1.17% of the overall sales amount. This data provides a comprehensive view of the market dynamics in United Arab Emirates, highlighting which platforms are driving the most sales.

The forecasted market value for e-commerce in the United Arab Emirates in 2018 was about *********** U.S. dollars. The projection expected a quadrupled value in comparison to 2014.

  development so far   

The United Arab Emirates is the leading e-commerce market in the Gulf Cooperation Council, it outperformed Saudi Arabia though its only ********* of the Kingdoms population size. A main accelerator of the e-commerce market is the mobile internet segment. Consumers in the United Arab Emirates use their smartphones in various ways as an online shopping tool. According to a survey, 44 percent of UAE respondents used their smart phone to pay for their online shopping. Around ******* of UAE respondents used their smartphone to review products they planned to purchase online. And more than 40 percent have used their smartphones to compare competitor prices during their online shopping.

  outlook   

The United Arab Emirates were until 2015 the leading growth market for e-commerce in the Gulf Cooperation Council region. The Growth is projected to fall from 44 percent to ** percent in 2020 .

UAE B2B Ecommerce Market is projected to reach $50 Bn by 2030, growing at 15% CAGR, driven by internet penetration, digital payments, and government initiatives.

The Middle East and Africa (MEA) e-commerce market is experiencing robust growth, projected to reach a market size of $135.77 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 14.28% from 2019 to 2029. This expansion is fueled by several factors. Increased internet and smartphone penetration across the region are making online shopping increasingly accessible to a wider consumer base. A young and rapidly growing population, particularly in key markets like the UAE and Saudi Arabia, is driving demand for diverse products and services online. Furthermore, government initiatives promoting digitalization and e-commerce infrastructure development are creating a favorable environment for businesses. The rise of mobile commerce, coupled with convenient payment options like mobile wallets, further contributes to the market's upward trajectory. Significant investment in logistics and delivery networks is addressing previous bottlenecks and enhancing customer experience. The market is segmented by both B2C and B2B activities, with B2C dominating due to high consumer adoption of online shopping. Within the B2C sector, key product categories like beauty & personal care, fashion & apparel, consumer electronics and food & beverage are witnessing considerable growth. However, challenges such as logistical complexities in certain regions, concerns about online security, and the need for greater financial inclusion remain to be addressed to unlock the market's full potential. While the provided data focuses on the period until 2029, extrapolating from the 14.28% CAGR, we can anticipate continued strong growth beyond this point. The sustained expansion in MEA's e-commerce market hinges on continued improvements in digital infrastructure, robust investment in logistics and payment gateways, and tailored marketing strategies that address the unique needs and preferences of diverse consumer segments within the region. The presence of major global players like Amazon, Alibaba, and Walmart, alongside regional players, signifies the market's attractiveness and indicates ongoing competition, leading to innovation and improved services for consumers. The market's future will likely be characterized by further segmentation, specialization, and the increased adoption of innovative technologies such as Artificial Intelligence and machine learning to enhance personalization and customer experience. Recent developments include: June 2024: Kuehne+Nagel initiated the construction of a new fulfillment and distribution center in EZDubai, a prominent e-commerce hub within Dubai South. The chosen location is adjacent to Al Maktoum International Airport and linked to Jebel Ali Port via a bonded logistics corridor., October 2023: Calibrate Commerce, a Dubai-based e-commerce expert, unveiled Calibrate Labs, an incubator tailored for homegrown e-commerce enterprises in MENA. The initiative targets start-ups aiming to develop their own ideas or scale their existing ventures.. Key drivers for this market are: Increase in the Adoption of Latest Technology, Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: Increase in the Adoption of Latest Technology, Increasing Consumer Interest towards Convenient Shopping solutions. Notable trends are: The Adoption of Latest Technology is Increasing.

As of 2023, the primary category in e-commerce within the United Arab Emirates was toys, DIY, and hobbies, holding the largest market share of ** percent. It was followed by fashion, with a market share of ** percent. E-commerce market in the UAE The e-commerce market in the UAE has experienced a significant boost in recent years. It was estimated that online sales would increase at an average annual rate of ** percent from 2018 to 2022. In 2022, the projected value of e-commerce sales in the UAE was approximately ** billion U.S. dollars. The market size of the e-commerce industry in the UAE was estimated to increase by ** billion U.S. dollars between 2020 and 2025. Due to its high internet penetration rate and tech-savvy population, the UAE presents an appealing opportunity for e-commerce players. Top e-commerce shopping categories The UAE’s e-commerce market encompasses a wide range of categories catering to consumers' diverse needs and preferences. The top e-commerce shopping categories include fashion and apparel, electronics and gadgets, beauty and cosmetics, grocery and food delivery, and travel services. Between 2021 and 2022, the snack foods category witnessed the highest growth at an exceptional increase of more than *** percent. Bird toys and accessories followed as the UAE's second-fastest-growing e-commerce category.

UAE grows at 19.62% CAGR, driven by a digitally literate population and high smartphone penetration.

UAE Cybersecurity for Retail & E-commerce Market valued at USD 1.2 Bn, driven by rising cyber threats and e-commerce growth. Key segments include network and cloud security.

The second largest e-commerce industry in the in the Gulf Cooperation Council (GCC) region was the United Arab Emirates (UAE) with an expected market size of *** billion U.S. dollars in 2020. The market size of e-commerce in the GCC region was expected to grow to reach **** billion U.S. dollars in that year.