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TwitterUber's delivery segment, which mainly refers to Uber Eats operations, witnessed a significant increase in gross bookings worldwide in the last couple of years. During the fourth quarter of 2024, gross bookings on Uber Eats platforms amounted to more than 20 billion U.S. dollars globally, an increase from approximately 13.9 billion dollars in the first quarter of 2022.
Global leader
In 2023, Uber Eats sat atop the global food delivery market with more than 12 billion U.S. dollars in worldwide revenues, taking over global titans such as Delivery Hero and Just Eat Takeaway.com. Uber Eats is also gaining significant ground in the race to profitability, being the first food delivery aggregator to turn a profit in 2023.
DoorDash catching up Since its acquisition of Wolt in May 2022, DoorDash is slowly but surely catching up with Uber Eats globally. Since the fourth quarter of 2022, quarterly gross bookings on DoorDash marketplaces surpassed those of Uber Eats by a small margin. Juxtaposed next to each other, the quarterly GOVs of the two U.S.-based food delivery operators are a perfect reflection of their cut-throat, head-to-head competition.
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The food delivery market has seen significant growth over the past decade. Led by platform-to-consumer services, such as DoorDash and Uber Eats, food delivery has expanded from takeaways to anything...
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TwitterIn 2024, Uber Inc. generated approximately 13.75 billion U.S. dollars in revenues in its 'Delivery' segment, which includes Uber Eats and Uber Direct. This figure constitutes an increase compared to the previous year's revenue of 12.2 billion dollars. The success story When the ride-hailing company, Uber Inc., launched its food delivery spinoff ‘UberEats’ in the United States in 2014, few would have imagined it would go on to dominate the online food delivery market, overtaking then-market leader Grubhub. As of March 2024, UberEats controlled 23 percent of the online food delivery market in the United States, while Grubhub held an eight percent market share. A global market leader? Although UberEats only launched outside the United States in 2016, the company is today the leading food delivery operator globally, generating more revenues than industry heavyweights Delivery Hero, DoorDash, and Just Eat Takeaway. With more than 42 million app downloads, UberEats also ranked as the second most downloaded food delivery app worldwide in 2024 after Zepto.
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Just Eat may be the best example of perfect market fit in the wrong country. Launched in Denmark in 2001, the team slowly realised they had built a great service for local businesses, but in a...
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TwitterIn June 2025, Uber Eats garnered around four million app downloads worldwide. The U.S.-based online food delivery company's mobile traffic peaked in April 2020, when its mobile application was downloaded approximately 8.2 million times globally.
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DoorDash began life as a paloaltodelivery.com and at launch the four founders ran the entire operation, which included building the app, receiving orders and delivering them. It instilled a culture...
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TwitterIn 2025, over three billion consumers globally used online food delivery services (grocery and meal delivery). Looking at the regional breakdown, Asia remains, by far, the biggest market for online food delivery, with approximately two billion users in 2025. Europe comes in second place, with around 383 million online food delivery users.
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The online takeaway and food delivery market is experiencing robust growth, driven by increasing smartphone penetration, changing consumer lifestyles favoring convenience, and the expansion of diverse culinary options available through digital platforms. The market, estimated at $200 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 10% from 2025 to 2033, reaching an estimated $500 billion by 2033. This expansion is fueled by several key trends, including the rise of cloud kitchens and ghost restaurants reducing overhead costs for operators, the integration of advanced technologies like AI-powered recommendation systems and automated delivery optimization, and the growing popularity of subscription services offering discounted or bundled meals. However, challenges remain, including fluctuating food costs impacting profitability, intense competition among established players and new entrants, and regulatory hurdles related to food safety and delivery worker rights. Despite these challenges, market segmentation offers significant opportunities. The quick-service restaurant (QSR) segment, dominated by players like McDonald's, Domino's Pizza, and Pizza Hut, continues to be a significant revenue driver, alongside broader restaurant partnerships fostered by platforms such as Uber Eats, DoorDash, and Deliveroo. The growing popularity of healthier and specialized cuisine options presents avenues for niche players, while the expansion into grocery delivery adds another layer of growth potential. Geographic expansion, particularly in emerging markets with increasing internet and smartphone adoption, presents further opportunities for market expansion. The competitive landscape includes global giants like Delivery Hero and Just Eat Takeaway, alongside regional players and smaller independent delivery services, highlighting the dynamic and competitive nature of this sector. Strategic partnerships, technological innovation, and a focus on customer experience will be key differentiators in the years to come.
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TwitterDuring the fourth quarter of 2024, the total dollar value of orders made on DoorDash marketplaces (including Wolt) reached approximately 21.3 billion U.S. dollars, versus approximately 20.1 billion dollars for competitor Uber Eats. DoorDash's marketplace GOV includes orders made on Wolt marketplaces, after DoorDash acquired the Helsinki-based food delivery company in 2022.
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TwitterThis statistic shows the cities where Uber Eats was the most used food delivery service in the United States as of April 2021. According to the source, Uber Eats had the highest sales share in Miami, accounting for ** percent of sales when compared to other meal delivery services. In contrast, the food delivery service company had the lowest share of sales in San Francisco, with ** percent of sale in the same period.
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In a sea of food delivery apps, Postmates stands out not because of its business or employment model, but because of its tentativeness towards food delivery. Postmates CEO Bastian Lehmann has...
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TwitterIn 2024, Uber Eats had an adjusted EBITDA of approximately 2.5 billion U.S. dollars, marking an increase compared to what the company achieved in the previous year. Uber Eats results are reported in Uber's annual report under the Delivery segment. As of December 31, 2024, the company specifies that in certain markets, the delivery segment provides offerings for grocery, alcohol, and convenience store delivery as well as select other goods.
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According to Cognitive Market Research, The Global Food Delivery market size is USD 156.8 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 12.5% from 2023 to 2030.
The food delivery market thrives on consumers' busy lifestyles and a rising demand for convenient, diverse meal options, reflecting an increasing fusion of culinary exploration and time-saving preferences.
Restaurant Prepared Food Deliver emerges as the dominant category in the type segment.
Online payment stands out as the dominant category in the payment segment.
Asia Pacific Food Delivery will continue to lead, whereas the North American Food Delivery market will experience the most substantial growth until 2030.
Market Dynamics of Food Delivery Market
Key Drivers for Food Delivery Market
Revolutionizing Food Delivery through Advanced Mobile Apps, GPS Tracking, and AI Integration to Boost Market Growth
The constant evolution of technology acts as a potent driver for the food delivery market. Advanced mobile apps, GPS tracking, and real-time order monitoring enhance the overall user experience, fostering convenience and accessibility. The seamless integration of Artificial Intelligence (AI) and data analytics optimizes route planning and order accuracy, streamlining operations for both consumers and delivery personnel. These technological advancements not only elevate the efficiency of food delivery services but also cater to the growing demand for instant, transparent, and personalized experiences, shaping the market's trajectory towards innovation and customer-centricity.
Shifting Consumer Lifestyles to Drive the Food Delivery Market
The changing lifestyles of consumers, marked by hectic schedules and an increasing preference for convenience, emerge as a pivotal driver propelling the food delivery market. The fast-paced nature of modern life prompts individuals to seek quick, hassle-free meal solutions, turning to food delivery services for their time-saving attributes. Moreover, the evolving culinary preferences and a heightened awareness of diverse global cuisines contribute to the growing demand for a wide array of food options accessible at the fingertips. As consumers embrace the fusion of convenience and culinary exploration, the food delivery market experiences an upsurge in demand, shaping the industry's response to changing preferences.
Key Restraint for Food Delivery Market
Economic Downturn Hampers Growth of Food Delivery Market Amid Consumer Spending Constraints
The food delivery market grapples with the restraint of an economic downturn as the global financial landscape faces uncertainties. Reduced consumer spending, a direct consequence of economic challenges, hampers the growth trajectory of the market. The pandemic-induced economic downturn has compelled consumers to reassess discretionary spending, impacting their willingness to indulge in food delivery services. This restraint necessitates strategic adaptations by market players to align with changing consumer budgets and preferences, fostering resilience amidst the economic headwinds.
Key Trends for Food Delivery Market
The Emergence of Cloud Kitchens and Virtual Brands
The food delivery sector is experiencing a notable increase in cloud kitchens—kitchens dedicated solely to delivery without any dine-in options. These establishments significantly lower overhead expenses and allow brands to quickly experiment with and expand their menus in response to delivery trends. Virtual brands, which function exclusively through third-party platforms, are becoming increasingly popular, enabling traditional restaurants to broaden their offerings under new brand identities. This movement is transforming the methods of food preparation, marketing, and consumption in the digital era, rendering food delivery more flexible and lucrative.
Subscription Models and Loyalty Programs for Retaining Budget-Conscious Customers
In light of economic instability and changing consumer spending patterns, food delivery services are rolling out subscription models (such as Zomato Gold, Swiggy One, and Uber Eats Pass) along with tailored loyalty rewards. These initiatives provide advantages like complimentary deliveries, special discounts, and priority access to promotions, fostering repeat purchases while delivering enhanced value to consumers. This tr...
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TwitterIn 2025, the total market size of the online food delivery industry in the United States was estimated at 430.85 billion U.S. dollars, with the grocery delivery segment generating an estimated 327.7 billion U.S. dollars in revenue and the meal delivery segment around 103.1 billion dollars. A leading market The United States is home to the second biggest online food delivery market in the world after China. While grocery delivery accounts for nearly two-thirds of the food delivery market in the U.S., the meal delivery segment is increasingly relevant, as homegrown players continue expanding their reach beyond borders. The race for market share between DoorDash and Uber Eats may have crowned the former leader of its home market, but the latter dominates on the global front. In 2023, Uber Eats was the leading online food delivery company in the world with nearly 12.2 billion U.S. dollars in revenues. DoorDash’s global ambitions DoorDash achieved impressive success in recent years. As data on the total dollar value of orders made on DoorDash marketplaces demonstrates, the San Francisco-based startup’s GMV reached nearly 67 billion U.S. dollars in 2023, up from a mere 8 billion dollars in 2019. That’s more than 700 percent growth in just 4 years. In addition to this, DoorDash revealed its ambitions of global expansion with its recent acquisition of Helsinki-based company Wolt, a major player in the European food delivery market. As of 2024, DoorDash operated in 27 countries.
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TwitterIn 2024, Uber Technologies generated more than ** billion U.S. dollars in revenue from its mobility segment, which includes its ride-sharing operations. The delivery segment, which includes Uber Eats operations, generated around ***** billion U.S. dollars in revenues that year. Market leadership in food delivery Uber's delivery service 'Uber Eats' has been able to build on the boost it received during the COVID-19 pandemic. The segment's revenue more than doubled in size between 2020 and 2021, growing by an additional ** percent in the following two years. Uber Eats has been able to establish itself as the global leader in food delivery services, generating around *** billion U.S. dollars more in annual revenues than its closest rival, Delivery Hero. Reaching profitability Uber has been able to establish itself as the global market leader in both of its core business segments, food delivery and ride-hailing. In the ride-hailing sector, Uber holds an even stronger position than in the food delivery business, controlling around a quarter of the global market. Its strong market position and favorable operating environment in 2023, allowed Uber to generate a net profit of *** billion U.S. dollars in 2023. This was the first time Uber had been profitable since 2018, following several years of net losses reaching as high as *** billion U.S. dollars in 2022.
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According to Cognitive Market Research, the global On demand Delivery market size was USD 16251.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.30% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 6500.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 4875.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 3737.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 812.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 325.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.
The Mobile App category is the fastest growing segment of the On demand Delivery industry
Market Dynamics of On demand Delivery Market
Key Drivers for On demand Delivery Market
Increasing consumer preference for quick and convenient services to Boost Market Growth
Increasing consumer preference for quick and convenient services is a primary driver of the On-Demand Delivery Market. As lifestyles become busier, consumers seek efficient solutions that save time and effort. On-demand delivery services allow individuals to receive products and meals at their doorstep, eliminating the need for physical trips to stores or restaurants. This shift in consumer behavior is further accelerated by technological advancements, such as mobile apps that provide easy ordering and real-time tracking. The COVID-19 pandemic heightened this demand, as people prioritized safety and convenience in their shopping habits. As a result, businesses are compelled to adopt on-demand delivery models to meet these evolving consumer expectations, ultimately fostering significant growth in the market. For instance, in April 2024, Uber Eats has teamed up with Waymo to offer autonomous ride services in Phoenix, incorporating deliveries through Waymo’s self-driving vehicles. Furthermore, Uber and Waymo are collaborating with chosen local merchants, including popular spots like Princess Pita, Filiberto’s, and Bosa Donuts, to enhance their service offerings.
Rapid expansion of e-commerce platforms to Drive Market Growth
The rapid expansion of e-commerce platforms is a significant driver of the On-Demand Delivery Market. As online shopping becomes increasingly popular, consumers are seeking fast and reliable delivery options to enhance their shopping experience. E-commerce giants and niche retailers are investing heavily in logistics to meet the rising demand for quick delivery services, often offering same-day or next-day delivery. This competitive landscape encourages more businesses to adopt on-demand delivery models to satisfy consumer expectations for speed and convenience. Additionally, the growth of mobile commerce, facilitated by smartphones and apps, has made it easier for consumers to order products instantly. As more people turn to online shopping, the need for efficient delivery solutions continues to grow, propelling the market forward.
Restraint Factor for the On demand Delivery Market
Increasing Logistical Challenges is Challenging the On demand Delivery Market
Increasing logistical challenges significantly restrain the On-Demand Delivery Market. Factors such as traffic congestion, unpredictable weather conditions, and varying geographic landscapes complicate the timely delivery of goods. Urban environments often experience high traffic volumes, leading to delays that can frustrate customers and diminish service reliability. Moreover, the complexity of coordinating multiple delivery routes and schedules can strain resources, especially during peak demand periods. As businesses strive to meet consumer expectations for quick deliveries, these logistical hurdles can escalate operational costs and impact profitability. Additionally, inefficiencies in supply chain management can result in inventory shortages or overstocking,...
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Breakfast restaurants and diners have navigated a complex landscape in recent years, facing various challenges while seizing growth opportunities. Establishments have shown resilience by quickly adapting to consumer preferences for delivery and digital ordering platforms, expanding their reach and meeting the demands for convenient and off-premises dining. The symbiotic relationship with delivery services like DoorDash and Uber Eats has boosted market presence and consumer access. Diners have streamlined their menus, emphasizing popular items to optimize operations and maintain profitability. Industry revenue has been increasing at a CAGR of 7.5% over the past five years to total an estimated $15.6 billion in 2025, including an estimated increase of 1.8% in 2025. It should be noted that this strong revenue growth over the past five years was because of a low COVID-19 base year, with revenue dropping 21.3% in 2020. Over the past five years, the industry has faced obstacles such as rising food prices, attributed to factors like the bird flu outbreak and geopolitical tensions affecting staple ingredients like eggs and wheat. Despite these issues, breakfast establishments have not passed all increased costs onto customers, opting to maintain sustainable pricing to preserve their loyal clientele, hindering some profit growth. Also, staffing challenges impacted the availability of late-night dining options, with the number of 24-hour diners operating dropping. Breakfast restaurants and diners will enjoy a more favorable landscape. Slower growth in food costs will take pressure off establishments in terms of continuing to offer competitive prices while retaining profitability. Strong growth in disposable incomes is expected to benefit breakfast restaurants and diners, facilitating revenue growth as consumers dine out more often and spend more per meal. An uptick in domestic travel will bolster revenue, driven by nostalgic and locally flavored dining experiences. Breakfast restaurants and diners will broaden their offerings through healthier food that appeals to a wider clientele. With strategic enhancements in service offerings and targeted adaptations, breakfast restaurants and diners are well-positioned for sustained success in the coming years. Industry revenue is forecast to increase at a CAGR of 1.8% to total an estimated $17.1 billion through the end of 2030.
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Food Service Market size was valued at USD 3.15 Trillion in 2024 and is projected to reach USD 6.97 Trillion by 2032, growing at a CAGR of 10.45% from 2026 to 2032.Global Food service market Market DriversThe food service industry is a dynamic and ever-evolving market, shaped by a complex interplay of consumer behavior, technological innovation, and global trends. From local eateries to international chains, businesses are constantly adapting to stay competitive. Understanding the key market drivers is essential for anyone looking to navigate this lucrative sector. This article explores the primary forces propelling the food service market forward, highlighting the trends that are redefining how people eat, what they eat, and where they eat it.Changing Consumer Preferences and Lifestyles: The modern consumer is a driving force behind the food service market's growth, with busy urban lifestyles creating an insatiable demand for convenience. The traditional sit-down meal is increasingly being replaced by ready-to-eat options, food delivery, and takeaway, catering to people with less time for cooking. Furthermore, a rising curiosity for new culinary experiences has led to the widespread popularity of global cuisines and fusion foods. Food service businesses that successfully tap into these desires by offering diverse, convenient, and high-quality options are well-positioned for success. The focus has shifted from mere sustenance to an experiential and convenient dining culture.The Rise of Online Food Delivery Platforms: The digital revolution has profoundly impacted the food service landscape, most notably through the explosive growth of online food delivery platforms like Swiggy, Zomato, Uber Eats, and DoorDash. These apps have not only provided a new revenue stream for restaurants but have also fundamentally changed consumer expectations regarding accessibility and speed. The integration of contactless delivery and the emergence of cloud kitchens (delivery-only restaurants) have minimized operational overheads for businesses while expanding their customer reach far beyond their physical location. This technological shift has democratized access to a wide array of food options, making it easier than ever for consumers to enjoy restaurant-quality meals at home.Rising Disposable Incomes and Urbanization: The dual forces of rising disposable incomes and rapid urbanization are powerful catalysts for the food service market. As more people move to cities and household incomes increase, there is a greater willingness and ability to spend on dining out and premium food experiences. Urban environments, with their high concentration of working professionals and young adults, provide a fertile ground for the expansion of Quick Service Restaurants (QSRs), cafes, and fast-casual dining concepts. These establishments cater to the fast-paced, urban lifestyle, offering a variety of affordable and convenient options. This trend is especially pronounced in emerging economies where a growing middle class is driving a significant portion of the market's growth.Health and Wellness Trends: A growing global focus on health and wellness is reshaping food service menus. Today's consumers are more conscious of nutrition and are actively seeking out healthier food options. This has led to a surge in demand for vegan, vegetarian, organic, and plant-based dishes. Restaurants are responding by innovating their offerings to include allergen-free, gluten-free, and low-calorie alternatives, as well as menu items that prioritize sustainable and ethically sourced ingredients. Businesses that transparently communicate the health benefits and sourcing of their food are building trust and loyalty among a new generation of health-conscious diners.
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According to Cognitive Market Research, the global Portion Cups market size will be USD 1790 million in 2025. It will expand at a compound annual growth rate (CAGR) of 6.50% from 2025 to 2033.
North America held the major market share for more than 40% of the global revenue with a market size of USD 519.10 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 429.60 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 662.30 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 68.02 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2025 to 2033.
Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 71.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 39.38 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2033.
Plastic category is the fastest growing segment of the Portion Cups industry
Market Dynamics of Portion Cups Market
Key Drivers for Portion Cups Market
Growth of the Food Delivery and Takeout Industry to Boost Market Growth
The rapid expansion of the online food delivery industry has significantly increased the demand for portion cups. A survey by Toast revealed that 47% of guests are willing to pay $3–$6 in delivery fees, highlighting the growing preference for food delivery services. Internationally, Uber Eats leads the market with 88 million users, according to Business of Apps. Additionally, DoorDash reports that using third-party apps to discover restaurants has become a routine for many consumers, with 51% of U.S. customers relying on platforms like DoorDash when selecting a restaurant for takeout or delivery. Restaurants and cloud kitchens depend on portion cups to separately package sauces, dips, and condiments, ensuring customer convenience and food quality. The rise of third-party delivery platforms such as Uber Eats, DoorDash, and Deliveroo has further fueled this trend. This surge in digital food ordering has increased the demand for customized and hygienic packaging solutions, making portion cups an essential component of modern food service.
Expansion of Quick Service & Fast Casual Restaurant to Boost Market Growth
The rapid expansion of quick-service restaurants (QSRs) such as McDonald's, KFC, Subway, and Starbucks is driving the demand for portion cups. At the beginning of 2023, McDonald's systemwide sales had grown by nearly $20 billion since the onset of COVID-19, with U.S. comparable sales increasing by approximately 25% over three years in 2022. Leveraging this growth, McDonald's has intensified its development efforts, ending the year with 13,444 restaurants after a net gain of six locations. Meanwhile, Starbucks opened more new locations than any other restaurant in the U.S. in 2022, adding a net of 429 stores. Taco Bell’s digital business surged by 40% year-over-year in 2022 and saw an additional 60% increase in the first quarter of 2023, leading to an eight-point rise in its digital sales mix. These fast-food chains increasingly rely on portioned packaging for dips, sauces, and condiments to improve operational efficiency and enhance the customer experience. The global expansion of QSRs, along with the shift toward drive-thru and takeaway models post-pandemic, continues to boost the demand for portion cups.
Restraint Factor for the Portion Cups Market
Environmental Concerns and Plastic Waste Regulations, Will Limit Market Growth
One of the major challenges facing the portion cups market is the growing concern over plastic pollution. Most portion cups are made from single-use plastics s...
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TwitterDeliveroo's UK and Ireland segment generated over 1.2 billion British pounds in revenues in 2024, double the figure generated in this market in 2020. Deliveroo's international sales have also grown during this period, increasing from around 591 million pounds in 2020 to some 817.5 million pounds in 2024. Deliveroo's International segment comprises eight markets across Europe, the Middle East, and Asia. Increasing reach and reducing losses Deliveroo's latest financial report shows it has significantly reduced its operating loss, from 294 million British pounds in 2022 to less than 13 million pounds in 2024. While its consumer base witnessed a slight reduction, the number of monthly active consumers reached 7.1 million globally, more than double the figure achieved in 2019. Fierce competition The online food delivery industry is a highly competitive market, where the big companies like Delivery Hero and Uber Eats are expanding their global reach and achieving billions of dollars in revenues. In 2023, Uber Eats was the leading food delivery company worldwide, with more than 12 billion U.S. dollars in revenues. Delivery Hero followed in second, with nearly 11 billion dollars in global revenues.
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TwitterUber's delivery segment, which mainly refers to Uber Eats operations, witnessed a significant increase in gross bookings worldwide in the last couple of years. During the fourth quarter of 2024, gross bookings on Uber Eats platforms amounted to more than 20 billion U.S. dollars globally, an increase from approximately 13.9 billion dollars in the first quarter of 2022.
Global leader
In 2023, Uber Eats sat atop the global food delivery market with more than 12 billion U.S. dollars in worldwide revenues, taking over global titans such as Delivery Hero and Just Eat Takeaway.com. Uber Eats is also gaining significant ground in the race to profitability, being the first food delivery aggregator to turn a profit in 2023.
DoorDash catching up Since its acquisition of Wolt in May 2022, DoorDash is slowly but surely catching up with Uber Eats globally. Since the fourth quarter of 2022, quarterly gross bookings on DoorDash marketplaces surpassed those of Uber Eats by a small margin. Juxtaposed next to each other, the quarterly GOVs of the two U.S.-based food delivery operators are a perfect reflection of their cut-throat, head-to-head competition.