These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.

As of September 2024, the age group most receptive to user-generated content (UGC) worldwide were individuals aged 18 to 24. ***** in ten shoppers within this age bracket utilized UGC, a trend mirrored by consumers aged 25 to 34.

As of September 2024, the average star rating stood out as the predominant element of user-generated content (UGC) driving consumer purchasing decisions worldwide. Over ** percent of consumers affirmed that they were swayed by rating reviews when making purchases.

In March 2024, the video platform YouTube reported around 32.5 billion visits from global users. Meta-owned Facebook.com reported around 16.1 billion visits from global users, as Instagram.com and Twitter.com followed, each with 7 billion and 6.1 billion visits from users worldwide during the examined month. Wikipedia.org, which hosts users-generated encyclopedic entries, recorded around 4.4 billion visits, while news aggregator and community platform Reddit.com saw approximately 2.2 billion visits during the examined period.

Statistics on student enrolment in UGC-funded programmes

Statistics on academic publications from UGC-funded universities

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Statistics on number of graduates (headcount) of UGC-funded programmes

The User-generated content (UGC) Platforms market has witnessed significant growth over the past decade, driven by the surge in social media usage and the increasing demand for authentic content. UGC refers to any form of content-be it text, images, videos, or reviews-created and shared by individuals rather than br

global User Generated Content (UGC) Platforms market size was worth around USD 7.8 billion in 2024 and is predicted to grow to around USD 109.19 billion by 2034

Hong Kong Number of Enrolled Student: University Grants Committee Funded Inst(UGC) data was reported at 188,079.000 Person in 2016. This records a decrease from the previous number of 189,484.000 Person for 2015. Hong Kong Number of Enrolled Student: University Grants Committee Funded Inst(UGC) data is updated yearly, averaging 82,771.000 Person from Sep 1985 (Median) to 2016, with 32 observations. The data reached an all-time high of 196,800.000 Person in 2012 and a record low of 44,401.000 Person in 1985. Hong Kong Number of Enrolled Student: University Grants Committee Funded Inst(UGC) data remains active status in CEIC and is reported by Census and Statistics Department. The data is categorized under Global Database’s Hong Kong – Table HK.G118: Education Statistics.

Statistics on grants for UGC-funded universities as a whole

As of September 2024, the primary aspect sought by shoppers in user-generated content (UGC) was value for money. Over ** percent of respondents prioritized this criterion, while roughly a quarter focused on brand values within UGC.

The User Generated Content (UGC) Software market has rapidly evolved into a vital segment of the digital ecosystem, enabling brands to harness the creative power of their customers. By allowing users to create and share content related to products or services, UGC software not only fosters community engagement but a

Hong Kong Number of Enrolled Student: UGC: Part Time: PTG: Taught Postgraduate data was reported at 22,468.000 Person in 2017. This records a decrease from the previous number of 22,822.000 Person for 2016. Hong Kong Number of Enrolled Student: UGC: Part Time: PTG: Taught Postgraduate data is updated yearly, averaging 9,034.000 Person from Sep 1985 (Median) to 2017, with 33 observations. The data reached an all-time high of 28,806.000 Person in 2010 and a record low of 2,266.000 Person in 1985. Hong Kong Number of Enrolled Student: UGC: Part Time: PTG: Taught Postgraduate data remains active status in CEIC and is reported by Census and Statistics Department. The data is categorized under Global Database’s Hong Kong – Table HK.G118: Education Statistics.

Statistics on employment situation of graduates of full-time UGC-funded programmes

In 2023, interactions with visual user-generated content (UGC) exerted the most significant influence on conversion rates, revenue per visitor, and average order value. Notably, engagement with photo galleries on the site saw a staggering *** percent increase in revenue per visitor. Reviews experienced the second-highest growth, closely trailed by shopper interactions with the Q&A section.

The internet is growing, which affects the business industry's ability to keep up with its development by doing live streaming marketing. Live streaming marketing makes consumers make impulsive purchases because consumers can interact with sellers in real time and see people's reviews through comments, making consumers' buying intentions higher. The aim of this study is to explain how user-generated content in live-streaming marketing acts as an impulsive buying factor. It can also be referred to as user-generated content. Other consumers create user-generated content to give their honest review of a product in a video, photo, or other format. This research uses quantitative methods. The data was collected through a questionnaire distributed in June–September 2024 to 154 customers who buy via live streaming. The data collection method used is purposive sampling; the data is then processed using Structural Equation Modeling (SEM) with Smart PLS as tool. There are six variables in this research, there are: user generated content, content authenticity, social interaction, emotional appeal, pleasure, and impulsive buying with seven hypotheses. The results showed that the value of user-generated content, social interaction, and content authenticity in live-streaming marketing has a significant effect on pleasure and emotional appeal so that it can impact impulsive buying for users.

Keywords: user generated content, live streaming marketing, impulsive buying, UGC, e-commerce

Financial overview and grant giving statistics of Ugc Foundation Inc.

Hong Kong Number of Enrolled Student: UGC: Part Time: Sub-Degree data was reported at 5,917.000 Person in 2017. This records an increase from the previous number of 5,896.000 Person for 2016. Hong Kong Number of Enrolled Student: UGC: Part Time: Sub-Degree data is updated yearly, averaging 7,214.000 Person from Sep 1985 (Median) to 2017, with 33 observations. The data reached an all-time high of 17,754.000 Person in 1987 and a record low of 2,116.000 Person in 2006. Hong Kong Number of Enrolled Student: UGC: Part Time: Sub-Degree data remains active status in CEIC and is reported by Census and Statistics Department. The data is categorized under Global Database’s Hong Kong SAR – Table HK.G118: Education Statistics.