These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.

As of September 2024, the age group most receptive to user-generated content (UGC) worldwide were individuals aged 18 to 24. ***** in ten shoppers within this age bracket utilized UGC, a trend mirrored by consumers aged 25 to 34.

As of September 2024, the average star rating stood out as the predominant element of user-generated content (UGC) driving consumer purchasing decisions worldwide. Over ** percent of consumers affirmed that they were swayed by rating reviews when making purchases.

As of September 2024, the primary aspect sought by shoppers in user-generated content (UGC) was value for money. Over ** percent of respondents prioritized this criterion, while roughly a quarter focused on brand values within UGC.

Between June 2023 and June 2024, Pinterest searches for Honey brown curls increased 7,770 percent, while searches for Cherry blonde increased by 6,300 percent. Additionally, Pinterest seaches for Japanese side bangs grew by 1,645 percent.

In March 2024, the video platform YouTube reported around 32.5 billion visits from global users. Meta-owned Facebook.com reported around 16.1 billion visits from global users, as Instagram.com and Twitter.com followed, each with 7 billion and 6.1 billion visits from users worldwide during the examined month. Wikipedia.org, which hosts users-generated encyclopedic entries, recorded around 4.4 billion visits, while news aggregator and community platform Reddit.com saw approximately 2.2 billion visits during the examined period.

The User-generated content (UGC) Platforms market has witnessed significant growth over the past decade, driven by the surge in social media usage and the increasing demand for authentic content. UGC refers to any form of content-be it text, images, videos, or reviews-created and shared by individuals rather than br

Statistics on student enrolment in UGC-funded programmes

The User Generated Content (UGC) Software market has rapidly evolved into a vital segment of the digital ecosystem, enabling brands to harness the creative power of their customers. By allowing users to create and share content related to products or services, UGC software not only fosters community engagement but a

In 2023, interactions with visual user-generated content (UGC) exerted the most significant influence on conversion rates, revenue per visitor, and average order value. Notably, engagement with photo galleries on the site saw a staggering *** percent increase in revenue per visitor. Reviews experienced the second-highest growth, closely trailed by shopper interactions with the Q&A section.

Consumers perceive content from fellow users as more authentic and trustworthy than brand-produced content.

The User Generated Content (UGC) platform market has emerged as a dynamic and pivotal segment within the digital landscape, fundamentally transforming how brands and consumers interact in the online sphere. UGC platforms allow users to create, share, and participate in a variety of content forms, from product review

This statistic demonstrates the superior performance and trustworthiness of UGC, reinforcing the value of authenticity.

According to a survey conducted among consumers in the United States in April 2022, when asked how they would react if a brand incorporated user-generated content (UGC) into marketing initiatives, ** percent of respondents said they would be more likely to trust the brand.

Hong Kong Number of Enrolled Student: University Grants Committee Funded Inst(UGC) data was reported at 188,079.000 Person in 2016. This records a decrease from the previous number of 189,484.000 Person for 2015. Hong Kong Number of Enrolled Student: University Grants Committee Funded Inst(UGC) data is updated yearly, averaging 82,771.000 Person from Sep 1985 (Median) to 2016, with 32 observations. The data reached an all-time high of 196,800.000 Person in 2012 and a record low of 44,401.000 Person in 1985. Hong Kong Number of Enrolled Student: University Grants Committee Funded Inst(UGC) data remains active status in CEIC and is reported by Census and Statistics Department. The data is categorized under Global Database’s Hong Kong – Table HK.G118: Education Statistics.

Statistics on staff in UGC-funded univerisites

Hong Kong Number of Enrolled Student: UGC: Full Time: Sub-Degree data was reported at 29,266.000 Person in 2017. This records an increase from the previous number of 29,255.000 Person for 2016. Hong Kong Number of Enrolled Student: UGC: Full Time: Sub-Degree data is updated yearly, averaging 13,830.000 Person from Sep 1985 (Median) to 2017, with 33 observations. The data reached an all-time high of 43,140.000 Person in 2012 and a record low of 7,117.000 Person in 1995. Hong Kong Number of Enrolled Student: UGC: Full Time: Sub-Degree data remains active status in CEIC and is reported by Census and Statistics Department. The data is categorized under Global Database’s Hong Kong SAR – Table HK.G118: Education Statistics.

User-generated content significantly outperforms branded content in terms of reach and viewership on major platforms.

Statistics on First-year-first-degree student admissions of UGC-funded programmes

A 3.2 percent conversion rate was observed in the 1,200 e-commerce websites analyzed running user-generated content (UGC) technology in 2022. Additionally, once visitors scrolled to a point where they encountered UGC, their likelihood of conversion increased by an average of 3.8 percent. Although UGC influenced conversion, the real impact was notable when visitors actively engaged with the content. During that year, users who interacted with UGC experienced a 102.4 percent increase in conversion.