In 2023, search advertising spending increased by **** percent year-on-year, from **** to **** billion British pounds. The source projected that starting in 2023 the growth will slow down, amounting to **** percent that year and decreasing to *** percent in 2024.

In 2024, digital advertising spending in the United Kingdom (UK) increased by ** percent, reaching ** billion British pounds. During 2020, when the advertising industry was hit by the COVID-19 pandemic, the growth was estimated at *** percent.

The source projected that the UK digital retail media advertising spending would increase by ** percent in 2024. In the presented period (2020 to 2026), the spending is expected to grow at a compound annual growth rate (CAGR) of roughly ** percent.

In 2024, digital audio advertising spending in the United Kingdom (UK) decreased by roughly one percent to 175 million British pounds. In 2023, the expenditure increased by 12 percent on the value reported in 2022.

In 2020, Amazon invested **** million British pounds in advertising in the United Kingdom. The company was the tenth largest advertiser in the UK that year.

In 2022, per capita advertising spending in the United Kingdom (UK) stood at *** U.S. dollars. This constitutes an increase of roughly five percent compared to the value of *** U.S. dollars reported in 2021.

In 2020, McDonalds Restaurants Ltd invested 89.74 million British pounds in advertising in the United Kingdom. The company was the fifth largest advertiser in the UK that year.

In 2023, online display advertising spending increased by 11 percent, from 11.6 to 13 billion British pounds. The source projected that from then on the growth will slow down, with the 2024 rate amounting to 6.4 percent.

The advertising industry in the United Kingdom (UK) will be impacted hard by the coronavirus outbreak in 2020. Forecasts from WARC and the AA predict a 16.7 percent decline in total advertising expenditure growth, although some media will come out of 2020 in an even worse situation. Cinema could see negative growth of 33.6 percent in 2020.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Having started the year with a 4.6 percent increase in ad spend in Q1, the outlook for the rest of 2020 is not looking good for the advertising industry in the United Kingdom (UK). The coronavirus pandemic has hit the industry hard, and it will take time to recover. Forecasts from WARC and the AA predict a 39.1 percent fall in advertising expenditure in Q2, and a total decrease of 16.7 percent for the year as a whole.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

In the first quarter of 2020, it was found that publishers received 65 percent of spending on programmatic video advertising in the United Kingdom (UK). For display ads, the share stood at 54 percent. The 2020 programmatic ad spend in the UK was estimated at 3.8 billion U.S. dollars.

In 2024, spending on advertising in audio streams in the United Kingdom (UK) decreased eight percent year on year and amounted to ** million British pounds. Total digital ad spend in the UK stood at ** billion pounds in 2024.

In 2020, Procter & Gamble invested *** million British pounds in advertising in the United Kingdom. The company was the fourth largest advertiser in the UK that year.

The average ad spending per listener in the 'Podcasts' segment of the advertising market in the United Kingdom was forecast to continuously decrease between 2024 and 2029 by in total 1.3 GBP (£) (-20.9 percent). According to this forecast, in 2029, the average ad spending per listener will have decreased for the seventh consecutive year to 4.94 GBP (£). Find more in-depth information regarding the revenue concerning the traditional out-of-home advertising segment of the advertising market in Israel and the ad spending concerning the magazine advertising segment of the advertising market in Israel. The Statista Market Insights cover a broad range of additional markets.

In 2028, the ad spending growthis forecast to significantly decrease in all segments compared to the previous time point. Comparing the two different segments for the year 2028, the segment 'Social Media Advertising Mobile' leads the ranking with 1.55 percent. Contrastingly, 'Social Media Advertising Desktop' is ranked last, with 1.33 percent. Their difference, compared to Social Media Advertising Mobile, lies at 0.22 percentage points. Find further statistics on other topics such as a comparison of the ad spending in Italy and a comparison of the ad spending in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

In 2020, Sky UK Limited invested 124 million British pounds in advertising in the United Kingdom. The company was the third largest advertiser in the UK that year.

Advertising expenditure in the United Kingdom in 2024 amounted to 42.6 billion British pounds, up by roughly 10 percent compared to previous year. Ad spend in the country is expected to increase by six percent in 2025 and by another six percent a year later. Advertising expenditure by medium How is ad spending in the UK broken down by media? In 2024, nearly 86 percent was spent on digital media. Traditional media with highest ad investments were TV and out-of-home. Online radio and cinema attracted lowest ad spending. What is the top advertising campaign in UK? Industry bodies look at the performance of advertising campaigns. Rankings help agencies measure the effectiveness of their campaigns as compared to their rivals. At the end of 2023, the McCann Manchester and UM Manchester lead campaign for Aldi was the most effective advertising campaign with an index score of 72 points.

In 2020, smartphone ads accounted for **** percent of the digital video advertising spending in the United Kingdom, which stood at **** billion British pounds. In general, smartphone advertising accounted for roughly ** percent of total digital advertising expenditure in the UK.

In 2020, Unilever - one of the largest advertisers worldwide - invested 137.47 million British pound in advertising in the United Kingdom. The company's UK revenue stood at 2.39 billion euros that year.

With *** billion British pounds, paid search was the digital ad format with the highest advertising spending in the United Kingdom (UK) in 2020. Display (social and non-social) ranked second with *** billion, followed by classifieds under a billion. In total, digital ad spend in the country stood at **** billion British pounds.