In February 2025, Meta's social media platforms were most popular with people aged ******** years in the United Kingdom. Overall, women between the ages of 25 to 34 years made up **** percent of Meta Platforms' total user base, whilst **** percent of all users were men belonging to the same age group. Just **** percent of Meta's UK users were aged between 64 years and above. Additionally, as of January 2024, there were over ** million social media users in the UK.

Users aged ******** years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for **** percent of all users. Overall, Facebook users aged ******** were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

As of February 2025, 71 percent of Pinterest's audience in the United Kingdom were female and 22.9 percent were male. Pinterest is one of the most popular social platforms in the United Kingdom and has more than 15 million users in the UK. Pinterest is an image oriented social media platform in which recipes, DIY, fashion, and lifestyle related content have always been popular.

Social media usage in the United Kingdom reveals a diverse landscape across age groups, with the ***** bracket leading at ** percent of users in 2024. Surprisingly, the ***** age group accounted for ** percent, challenging the notion that social networks are primarily for younger users. This distribution highlights the widespread adoption of social platforms among various demographics, reflecting the evolving digital habits of UK adults. Younger users drive emerging platform adoption While established networks like Facebook maintain a strong presence, younger users are increasingly drawn to newer platforms. TikTok, for instance, has gained significant traction among the ***** age group, with over a quarter of UK smartphone users in this bracket using the app. Advertising trust varies across age groups and mediums The effectiveness of social media advertising differs across age groups, with trust playing a crucial role. Among consumers aged *****, ** percent reported not buying products promoted by influencers, indicating a potential shift in how younger audiences perceive and respond to social media marketing.

In 2021, almost ** percent of TikTok influencers' audiences in the United Kingdom were women aged between 18 and 24 years. The second largest TikTok demographic was women aged 13 to 17. In comparison, male users on the platform represented **** of TikTok's user base, with around ** percent of men engaging with the popular social video app aged between 25 and 34 years.

A global database of population segmentation data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future.

Leverage up-to-date audience targeting data trends for market research, audience targeting, and sales territory mapping.

Self-hosted consumer data curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The Consumer Data is standardized, unified, and ready to use.

Use cases for the Global Population Database (Consumer Data Data/Segmentation data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

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Segmentation data export methodology

Our location data packages are offered in CSV format. All geospatial data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

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Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

There were 34 910 600 Instagram users in United Kingdom in April 2024, which accounted for 50.5% of its entire population. The majority of them were women - 55.3%. People aged 25 to 34 were the largest user group (10 400 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 3 100 000.

In the United Kingdom (UK), data from November 2024 based on geolocalized users showed that more than half of Amazon's mobile audience comprises people aged between 25 and 34. Younger adults from 18 to 24 years old account for the second-biggest group of mobile users in the UK, with nearly ** percent.

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost ** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for ** percent of users. Around ** percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed to **** billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly *** billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of *** billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted *** million MAUs, a figure that would rise to *** million by the first quarter of 2021. Globally, Facebook had roughly **** billion MAUs by the first quarter of 2021.

Introduction

Reality TV Statistics: Many people guilty pleasure themselves with reality TV shows. Some watch them for the drama or to escape their issues, while others feel a real connection with the stars. No matter the reason, reality TV is very popular, and many know about famous figures like Kim Kardashian. Plus, reality TV has a strong influence. We’ve gathered key reality TV statistics, such as the percentage of reality TV shows and the money reality stars earn.

Surprisingly, reality TV has been around since 1948, even though it became popular in the 2000s. This will help you see how common reality TV is, what people think about it, and its impact on society. It took a lot of effort, but it's worthwhile.

This is a monthly report on publicly funded community services for people of all ages using data from the Community Services Data Set (CSDS) reported in England for March 2024. It has been developed to help achieve better outcomes and provide data that will be used to commission services in a way that improves health, reduces inequalities, and supports service improvement and clinical quality. These statistics are classified as experimental and should be used with caution. Experimental statistics are new official statistics undergoing evaluation. More information about experimental statistics can be found on the UK Statistics Authority website (linked at the bottom of this page). A provisional data file for April 2024 is now included in this publication. Please note this is intended as an early view until providers submit a refresh of their data, which will be published next month.

During a July 2022 survey in the United Kingdom, it was revealed that almost ********* of eSports followers in the UK were aged between 18 and 24. Meanwhile, just over ** percent of eSports fans in the country were aged between 45 and 54.

As of October 2024, the BBC, ITV, and Channel 4 were the top three leading TV broadcasters in the United Kingdom (UK). In this regard, the BBC held an audience share of about ** percent. ITV and Channel 4 had audience shares of ** and **** percent, respectively. BBC One viewing BBC One was the most popular TV channel in the UK in 2023/2024, with about ** percent of the population using the service at least once a week. The audience spent on average ***** hours weekly watching the BBC’s leading channel.   BBC finances The BBC relies on the television license as its main means of funding. In 2024, the BBC generated **** million British pounds in revenue, most of which was attributed to the license fees paid by UK households. That same year, BBC One accounted for most of the BBC’s television programming spend, with costs exceeding *** billion British pounds. In addition, the BBC had to incur an overall cost of *** pence per user hour to deliver TV services through its main channels in 2023/2024.

This statistic illustrates the estimated audience size of magazines and newsbrands in Great Britain monthly, from ********** to **********, by platform and demographic group. Roughly ********** individuals aged 15 and over were reached by both magazine brands and newsbrands via mobile device monthly during the period in consideration.

According to the results of a nationally representative survey held in the United Kingdom in October 2024, BBC News had an audience of 14.2 million people aged 15 years and above that month. Apple News ranked a close second with 14 million users. With the exception of Sky News, MoneySavingExpert, and The Guardian, all other news apps in the ranking had an audience of under two million, including Google News and Mail Online.

Contains data on Community Services Statistics for November 2024 and a provisional data file for December 2024 (note this is intended as an early view until providers submit a refresh of their data).

As of March 2022, approximately ** percent of online users in the United Kingdom were watching online video content on platforms like YouTube and BBC iPlayer. UK users aged between 18 and 24 years had the highest online video consumption rate, with over ** percent of users in this age group watching videos online. By comparison, less than **** in ** users aged 65 years and above were watching digital videos.

In 2022, the number of BVOD viewers in the UK amounted to **** million. In comparison, there were **** million SVOD consumers in the country. According to a forecast from February 2023, broadcaster video-on-demand will exceed subscription-based video streaming services in the UK in terms of viewership for the first time.

In 2021, almost **** percent of YouTube audiences in the United Kingdom were men aged between 25 and 34 years. The second largest YouTube demographic was women aged 18 to 24. Male users on the platform represented ** percent of YouTube user base, while women composed around ** percent of YouTube's audience.