As of 2024, there were approximately 13.4 million members of the Baby Boomer generation in the United Kingdom, ranging from the ages of 60 to 78. The most-common single year of age for Baby Boomers in this year was 60, at 910,372, while there were 505,224 who were 78, the least common year of age.

In their survey, published by Visual Capitalist in April 2020, the Global Web Index surveyed internet users across the U.S. and the UK on the impact the Covid-19 pandemic had on their media consumption. ** percent of Baby boomer respondents stated that they had started or had been watching more broadcast TV since the outbreak of the pandemic, making traditional TV by far the most popular activity. This generation has also the biggest share of respondents stating they haven't sprent more time with any of this media, contrasting sharply with the younger generations, especially Gen Z.

According to the Statista Global Consumer Survey carried out between ********** and ********** in the United Kingdom, around five percent of baby boomer survey respondents stated that they followed a flexitarian diet. For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.

As of Q1, 2024, fish and chips was the most popular British dish among baby boomers in Great Britain. About ** percent of respondents had a positive opinion of the dish. In second place was roast beef, with about ** percent.

This statistic shows the type of website Millennial and Baby Boomer consumers booked their most recent holiday through in the United Kingdom (UK) in 2017. Close to a quarter of Baby Boomers said they booked their most recent holiday through a hotel website, making it the most popular option among this generation. The results also showed that Millennials were more likely to be users of accommodation platforms such as Airbnb, with 10 percent booking their last vacation via such platforms compared to only one percent of Baby Boomers.

In 2024, there were approximately ** million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately **** million, and ****million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at ** million people. The population born before the end of the Second World War in mid-1945 was just over **** million in this year. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947, for example, there were over *** million live births in the United Kingdom, compared with just ******* live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2024, the most common single year of age in the United Kingdom was 33, with approximately ******* people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at almost *** million people. As of 2024, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

In 2024, Millennials were the largest generational cohort in the United Kingdom, comprising approximately 21.7 percent of the population. Gen X was the next largest generation at 20.3 percent of the population, followed by Gen Z at 19.6 percent, and the Baby Boomer Generation on 19.3 percent. People belonging to earlier generations accounted for just 5.9 percent of the UK's population in this year.

In the United Kingdom, The ***********, ****, and ***** were the most popular three supermarket chains among baby boomers surveyed in the first quarter of 2025. The *********** topped the ranking with ** percent of respondents having a positive opinion of the food retailer.

In 2022, among the working age population of the United Kingdom, there were approximately **** million people employed from the Baby Boomer Generation, followed by **** million Gen X employed, **** million Millennials, and *** million Gen Z.

This statistic displays the findings of a survey that asked baby boomers which high street bank they have their main (most active) current account with. Baby boomers are often defined as persons born between the mid ****** (post world war 2) and the mid ******. This survey referred to respondents aged 55 years as of June 2018. Santander is the most popular bank for baby boomers in the United Kingdom (UK) with ** percent responding that they use the bank as their main current account.

There were over 15 million millennials in the United Kingdom in 2024. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2024, Millennials were the largest generational cohort in the UK, followed by Generation X at 14 million people, Gen Z at 13.6 million, and then the Baby Boomer generation at 13.4 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 33 at over 976,000. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who entered the workplace in the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum, with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. As of October 2025, around a quarter of 25 to 49-year-olds intended to vote for the Labour Party, the same who would vote for the insurgent Reform Party, currently riding high in opinion polls. Millennials still appear to oppose Brexit, with approximately 69 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

According to a survey of social media users conducted in the United Kingdom between April 2023 and March 2024, ** percent of Generation Z, those born between 1995 and 2012, were using social media daily. The same was true for around ** percent of Millennials and Generation X users in the country. Surprisingly, Baby Boomers had the highest share of daily usage frequency, as ** percent of respondents in this age cohort reported engaging with social media daily.

According to a survey in 2022, which asked people in the United Kingdom which statements most closely described different generations, around ** percent of people thought that Baby Boomers had the most influence over political decisions, the most common answer for this generation. This was also the joint-top answer for Gen X, with this generation and Millennials seen to also value career advancement over a work-life balance. For Gen Z, ** percent of respondents believed that this generation were too easily offended and were not prepared to work hard to get ahead in life.

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

As of September 2024, 37 percent of Facebook users in the United Kingdom were millennials, and 33 percent were Generation X. Additionally, one in five Facebook users were Generation Z, and one in ten were Baby boomers.

Among the nations of the United Kingdom, Northern Ireland had the highest number of live births per 1,000 in 2021, at 11.6, followed by England at 10.5, Wales at 9.3, and Scotland at 8.7. The crude birth rate has fallen for all nations of the UK when compared with 1971, while Northern Ireland has consistently had the highest number of live births per 1,000 people. Long-term birth trends After reaching a postwar peak of 18.8 births per 1,000 people, the UK's crude birth rate has declined considerably, falling to a low of just eleven births per 1,000 people in 2020. In that year, there were just 681,560 live births, compared with over one million in 1964. Additionally, the average age of mothers at childbirth in the UK has been steadily increasing since the mid-1970s. In 1975, for example, the average age at which mothers gave birth was 26.4 years, compared with 30.9 in 2021. Millennials overtake Boomers as the largest generation Due to the large number of births that happened in the years following the Second World War, the generation born during this time were called Baby Boomers, and until 2020 were the largest generation in the UK. Since that year, the Millennial generation, born between 1981 and 1996, has been the largest generational cohort. In 2023, there were almost 14.7 million Millennials, just over 14 million Generation X (born between 1965 and 1980), and around 13.6 million Baby Boomers. Generation Z, the generation immediately after Millennials, numbered approximately 13.2 million in this year.

According to a survey of social media users conducted in the United Kingdom between April 2023 and March 2024, ** percent of Generation Z, those born between 1995 and 2012, were using social media to send private messages. The same was true for around ** percent of Millennials in the country. **** of Gen Z reported liking content published by influencers and content creators, while only ** percent of UK Baby Boomers and ** percent of Millennials reported doing the same.

In 2022, among the working age population of the United Kingdom, there were approximately **** million people economically inactive from the Baby Boomer Generation, followed by **** million Gen X economically inactive, *** million Millennials, and **** million Gen Z.

According to a survey conducted in 2021, people of all ages in the United Kingdom had varying opinion on what generation they belonged to. For people born between 1946 and 1964, the most-common generation people felt they belonged to was the Baby Boomer generation, followed by Generation X for those born from 1965 to 1980. Those born between 1981 and 1996 generally identified as Millennials, but Britons born from 1996 to 2003 mainly said they were Generation Z.

According to a survey conducted in early May 2024, over ** percent Gen Z and millennial shoppers in the United Kingdom had traded down when purchasing a product in the past 3 months. In other words, these consumers had bought less valuable or lower-priced items, e.g., by shopping at a lower-priced retailer. In comparison, only just over **** of baby boomers and the silent generation had done the same.