Snapshot img

Sweet Biscuit Market Size 2024-2028

The sweet biscuit market size is forecast to increase by USD 22.8 billion, at a CAGR of 4.48% between 2023 and 2028.

The market is witnessing significant growth, driven by the increasing preference for healthier biscuit options. Consumers are increasingly seeking biscuits made with whole grains, reduced sugar, and functional ingredients, leading manufacturers to innovate and cater to this demand. Another key trend shaping the market is the expansion of online retailing. E-commerce platforms are providing consumers with greater convenience and access to a wider range of biscuit varieties, driving sales growth. However, the market is not without challenges. Fluctuating raw material prices pose a significant threat to profitability, as biscuit manufacturers are heavily reliant on ingredients such as wheat, sugar, and oils.
To navigate these challenges, companies must focus on supply chain optimization, price negotiations with suppliers, and product diversification to mitigate risks and capitalize on emerging opportunities.

What will be the Size of the Sweet Biscuit Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free Sample

The market exhibits a dynamic and ever-evolving landscape, shaped by various interconnected factors. Baking equipment maintenance plays a crucial role in ensuring optimal production capacity and consistent product quality. Adherence to baking industry standards is essential for maintaining consumer trust and regulatory compliance. Consumer preference mapping continues to influence new product development, as manufacturers strive to meet evolving tastes and dietary trends. Ingredient sourcing strategies, including the exploration of alternative sweeteners and functional ingredients, are a key focus. Fat dispersion methods and leavening agent effects significantly impact the sensory properties of sweet biscuits. Oven temperature control, flavor compound profiles, and ingredient functionality are also critical factors in achieving the desired texture and taste.

Energy efficiency measures, packaging material selection, and waste reduction strategies are increasingly important considerations in the production cycle. Automated baking systems and aroma release mechanisms contribute to process optimization and improved product quality. Sweet biscuit formulation development is an ongoing process, with ongoing research into sugar crystallization impact, dough rheological properties, and crumb texture analysis. Quality control systems and process parameter influence are essential for ensuring consistency and minimizing defects. Baking time optimization, dough mixing techniques, texture profile analysis, and crust browning kinetics are all areas of ongoing research and development. Moisture content control and gluten development stages are also critical factors in maintaining optimal product quality.

How is this Sweet Biscuit Industry segmented?

The sweet biscuit industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Cream-Filled
  Coated
  Plain
  Wafer Biscuits
  Others


Consumer Segment

  Household
  Foodservice
  Institutional


Flavor

  Chocolate
  Vanilla
  Fruit
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Indonesia
    Japan
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the baking industry, sweet biscuits continue to be a popular consumer choice, with significant demand in both the offline and online distribution segments. The offline segment, dominated by sales through supermarkets and hypermarkets, is driven by the expansion of the organized retail sector. Supermarkets and hypermarkets offer vast storage capacities and diverse product ranges from multiple companies, making them preferred shopping destinations for consumers. Additionally, these retailers often provide incentives for bulk purchases, further boosting sales. Baking industry standards dictate stringent maintenance of baking equipment to ensure consistent product quality. New product development is a key trend, with manufacturers focusing on formulations that cater to evolving consumer preferences.

Sensory evaluation methods play a crucial role in assessing the taste, texture, and aroma of sweet biscuits. Ingredient sourcing strat

In 2024, after three years of growth, there was decline in the UK sweet biscuit market, when its value decreased by -1.7% to $1.2B. Over the period under review, consumption recorded a relatively flat trend pattern. As a result, consumption attained the peak level of $1.2B, and then declined in the following year.

The Europe Sweet Biscuits Market is Segmented by Product Type (Cookies, Plain Biscuits, Sandwich Biscuits, and More), Packaging Type (Boxes, Plastic Packets/Pouches, and Others), Flavor Profile (Plain and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (United Kingdom, France, Germany, Italy, and More). The Market Forecasts are Provided in Terms of Value (USD).

• The industry was valued at US$ 101.3 Bn in 2023
• It is estimated to grow at a CAGR of 5.1% from 2024 to 2032 and reach US$ 158.5 Bn by the end of 2032

Market Introduction

Regional Outlook

Biscuits Market Overview

This statistic shows the market share of health and wellness biscuit brands in the United Kingdom (UK) from 2010 to 2015. The Belvita biscuit brand has the largest share of the health and wellness biscuit market at **** percent in 2015, followed by McVitie's at **** percent. For a forecast of the retail sales value of organic biscuits in the United Kingdom up until 2020, please see the following.

The Biscuits Marketsize was valued at USD 101.15 USD Billion in 2023 and is projected to reach USD 144.04 USD Billion by 2032, exhibiting a CAGR of 5.18 % during the forecast period. Recent developments include: August 2023: Britannia Industries Limited, an Indian multinational FMCG company specializing in the food industry, launched Jim Jam Pops, an open cream biscuit. It is also known as the 'Biscuit of the Future,' and this variant has only one base biscuit, thus eliminating the need to twist it to relish the crème., May 2023: Bisk Farm, an Indian biscuit and bakery owned by SAJ Food Products Ltd., introduced two new products, Heylo T-Time Cookies and Half Half Masti, a unique cracker biscuit range. It is a blend of sweet and salty flavors with a hint of enigmatic spices, providing biscuit lovers a unique product to snack on., August 2021: Mars Incorporated, an American multinational manufacturer of confectionery, pet food, and other food products, announced its product innovation of MilkyWay Biscuits. The product is based on its popular MilkyWay chocolate bar; these are vanilla-flavored biscuits dipped in chocolate., July 2021: ITC Limited, an Indian conglomerate company, introduced Sunfeast All-Rounder, an innovative offering in the cracker biscuit category. It is a potato biscuit sprinkled with spices, offering a crunchy texture and is acclaimed to be one of the thinnest crackers in production within India., October 2020: Ferrero Company acquired Fox’s branded and retailer own-brand, including M&S, biscuit business from Northern Food Grocery Group Limited. It also acquired Burton’s Biscuits Co. in 2021, and has now become Fox’s Burton’s Companies (FBC) U.K.. Key drivers for this market are: Increased Canned Seafood Adoption due to Its Higher Shelf Life to Drive Market Growth. Potential restraints include: High Raw Material Prices and Availability of Other Snacking Options May Hamper Market Growth. Notable trends are: Rising Technological Advancements in Aquaculture Industry to Fuel Market Growth.

According to Cognitive Market Research, The Global Biscuits market size is USD 118.2 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.00% from 2023 to 2030.

The dynamics of the global biscuit market share appear to be driven by product innovation, including novel tastes, flavors, forms, and appealing packaging.
Demand for wheat biscuits remains higher in the biscuits market.
The sweet biscuits sector held the highest biscuits market revenue share in 2023.
Europe will continue to lead, whereas the Asia Pacific biscuits market will experience the fastest growth until 2030.

Inclination Towards Clean Label and Gluten-Free Products to Provide Viable Market Output

Due to rising disposable incomes and the rising popularity of free-from products in nations like the United States, the United Kingdom, China, India, and many others, there has been a significant increase in demand for clean-label and gluten-free processed food products, such as biscuits, cookies, crackers, and scones, in recent years. This is especially true in Asia-Pacific. The prevalence of celiac disease in various parts of the world is one of the primary factors influencing consumer preference for gluten-free goods.

About 1% of Americans, or one in every 133, are thought to have celiac disease. Recent screening studies, however, suggest that the frequency in the United States may be higher than 1%. It was discovered that 1.6% of Italian youngsters have celiac disease as part of a major screening program.

(Source: www.beyondceliac.org/celiac-disease/facts-and-figures/#:~:text=An%20estimated%201%20in%20133,celiac%20disease%20to%20be%201.6%25.)

People tend to favor products that are gluten-free as a result. Players in the industry are also concentrating on creating high-fiber, high-calorie, and gluten-free products in light of the trend.

Growing Product Innovation to Propel Market Growth

In order to thrive in a cutthroat industry, rivals of the biscuit market continually differentiate their goods in terms of ingredients, flavor, composition, and packaging. As a result, there is a rise in product innovation and new product development in the global biscuit market.

Britannia Industries Ltd launched Britannia Marie Gold Jeera, its first co-created cookie for the serving market. The company collaborated with several women homemakers in the state to co-create a biscuit that uses "jeera" (cumin) as its main component due to its health benefits before its region-specific debut.

(Source: www.britannia.co.in/article/britannia-industries-unveils-marie-gold-jeera-to-serve-regional-customers-in-tn)

The availability of new products on shop shelves, which attracts early adopters and advances the business, can be blamed for the rise in the biscuit market over the past few years. For the purpose of differentiating their product offers and expanding their customer base, market leaders focus on consumer groups with specific interests. They are making extensive use of emerging trends in global consumption, of which organic/natural, vegan, and items with unusual components are notable examples.

The availability in retail stores and on online platforms drives the market

Market Dynamics of the Biscuits

Key Drivers for

Biscuits Market

Increasing Demand for Convenient and Portable Snack Choices: The fast-paced nature of modern life and urban development is steering consumers towards ready-to-eat, portable snacks such as biscuits. Their extended shelf life, cost-effectiveness, and diverse range of flavors and formats render them essential in both developed and emerging markets.

Product Development and Premiumization in Flavors and Ingredients: Companies are broadening their product lines with health-oriented biscuits crafted from multigrain, oats, and organic components. Premium selections featuring fillings, unique flavors, or functional advantages (such as high fiber and low sugar) are becoming increasingly popular among health-conscious and affluent consumers.

Growing Presence of Modern Retail and E-Commerce Channels: Supermarkets, convenience stores, and online platforms are enhancing the visibility and accessibility of biscuit brands. Aggressive marketing strategies, multi-pack promotions, and outreach to rural markets are driving higher consumption rates on a global scale.

Key Restraints for

Biscuits Mar...

Discover the booming global biscuit market! This in-depth analysis reveals a projected $80 billion USD market in 2025, with a strong CAGR driving growth through 2033. Explore key trends, regional insights, and leading companies shaping the future of this lucrative industry, including sugary biscuits, sugar-free options, and online vs. offline sales channels.

Market Size statistics on the Biscuit Production industry in the UK

Discover the booming global biscuit market! Our analysis reveals a $150 billion USD market in 2025, growing at a CAGR of 4% through 2033. Learn about key drivers, trends, and challenges impacting major players like Cargill and Mondelez. Explore regional market share and future growth projections.

Snapshot img

Wafer Biscuit Market Size 2024-2028

The wafer biscuit market size is forecast to increase by USD 2.87 billion at a CAGR of 5.84% between 2023 and 2028. The wafer biscuit market is experiencing significant growth driven by innovation in flavors and varieties, catering to evolving consumer preferences. Brands are increasingly launching new products that incorporate unique ingredients, such as exotic fruits, savory spices, and even health-conscious options like protein-enriched wafers. This diversification not only appeals to a broader audience but also stimulates interest among adventurous eaters looking for novel snacking experiences. Furthermore, the rise in on-trade sales of confectionery bakery items, such as cafes and specialty stores, enhances visibility and accessibility of wafer biscuits. This trend fosters a premium positioning for these snacks, encouraging impulse purchases and elevating their status from everyday treats to gourmet experiences, thereby propelling market growth and brand loyalty.

Request Free Sample

The Protein-rich, Hypermarkets, Supermarkets, and Chocolate bars are significant contributors to the market. Fiber-rich wafers have gained popularity due to their health benefits, driving market growth. Biscuits, Coated with various flavors, cater to diverse consumer preferences. The Cream-filled wafers segment also experiences steady demand. Cookies and Cakes, often containing wafers, are part of this market landscape. Retailers outlets, such as hypermarkets and supermarkets, are crucial distribution channels. The market is expected to continue its growth trajectory, driven by consumer preferences for convenient and tasty snack options.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Cream-filled
  Coated


Geography

  Europe

    Germany
    UK
    Italy


  North America

    US


  APAC

    China


  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The offline distribution channels refer to the distribution of the biscuits through physical stores, supermarkets, and other brick-and-mortar retail outlets. This method of distribution has been the traditional method of selling the products and has been in use for a long time.

Further, offline distribution channels are characterized by the physical presence of retailers or distributors who sell biscuits to customers. This method of distribution offers customers the opportunity to interact with the products physically before making a purchase. It also allows consumers to get the biscuit immediately after purchase without waiting for delivery. However, offline distribution channels have some drawbacks, such as limited reach, high overhead costs, and limited product variety. Nevertheless, they still play a vital role in the market, especially for those who prefer to shop in person. Most customers prefer to buy the biscuits in offline stores because they can check the quality, color, and taste. Thus, the offline segment in the market is expected to witness moderate growth during the forecast period.

Get a glance at the market share of various segments Request Free Sample

The offline segment accounted for USD 5.48 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

Europe is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

The market encompasses various product categories, including Cream-Filled and Coated Wafer Biscuits. Madagascar vanilla is a popular flavoring for Cream-Filled Biscuits, while Chocolate coating is common for Coated Wafer Biscuits. Other related products include Chocolate bars, Cookies, and Ice creams. Retail outlets, supermarkets & hypermarkets, and online channels are key distribution channels. Urbanization drives market growth, with consumers increasingly opting for convenient snacking options. Key players offer a range of Cream-filled and Coated Wafer Biscuits, with Coffee Crisp being a notable brand. Cream flavoring and Chocolate coating are common features across product offerings.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Innovation in flavors and varieties in

In 2024, the UK market for sweet biscuits, waffles and wafers increased by 2.9% to $1.6B, rising for the fourth consecutive year after three years of decline. Over the period under review, consumption continues to indicate a noticeable downturn. Over the period under review, the market attained the maximum level at $2B in 2012; however, from 2013 to 2024, consumption failed to regain momentum.

USD 6.36 Billion in 2024; projected USD 10.32 Billion by 2033; CAGR 5.5%.

In 2024, the UK market for gingerbread, sweet biscuits and waffles increased by 1.9% to $2.6B, rising for the fourth consecutive year after three years of decline. In general, consumption showed a noticeable reduction. Gingerbread, sweet biscuit and waffle consumption peaked at $3.4B in 2012; however, from 2013 to 2024, consumption stood at a somewhat lower figure.

Bakery products are a staple of European cuisines. In recent years, bakeries have grappled with spiralling costs and slowed sales off the back of dipping disposable incomes. According to Eurostat, France recorded a whopping 31.5% surge in bakery production prices between Q4 2021 and Q2 2023. Across the EU, this rate averaged at 26.1%. This surge in costs has eroded profitability and forced bakers to inflate selling prices. Despite the weak consumer sentiment in Europe, bakery revenue has risen at an estimated compound annual rate of 0.7%% to €173.5 billion over the five years through 2025, thanks to higher selling prices and the inelasticity of demand of the industry’s biggest product, bread. Health concerns have triggered a shift in consumer preferences in Europe, impacting sweet biscuit and pastry sales. As consumers become more conscious of their health, the demand for high-sugar and high-fat treats is plummeting. Government regulations have also increased awareness of unhealthy products and limited the marketing of products deemed unhealthy. However, this has not significantly disrupted the overall market as consumers are substituting sweet biscuits with savoury snacks. Dropping disposable incomes have curbed sales of more indulgent products in the industry, like cakes and viennoiserie. Consumers have also been trading down from premium products to cheaper supermarket brands to save money. This trend has contributed to the expected 1.3% drop in revenue in 2025. Consumers are gravitating towards more affordable and convenient products in reaction to stagnating incomes. With the improvements in industrial baking methods and preservation, traditional high-street bakeries are under threat. However, sustainability is becoming an important factor in consumers' decision-making. This trend could open doors for smaller operators to carve out a niche in the market with environmentally friendly brands. Bakeries must seize opportunities to reduce plastic packaging and their carbon footprints to cater to the growing pool of green-conscious consumers. Overall, bakery revenue is projected to expand at an annual rate of 2.6% to €197.2 billion over the five years through 2030.

Based on the number of consumers, the leading brand of sweet biscuit brands of McVities in the United Kingdom was Any Mcvities with ************* consumers in 2024. The brand Mcvities Chocolate Digestives was ranked in second place with around ************ consumers, followed by Mcvities Jaffa Cakes.

Discover the booming European bakery products market! This in-depth analysis reveals a €50B+ market with a 3.12% CAGR, driven by consumer preferences and online retail growth. Explore key trends, leading companies, and regional insights for 2025-2033. Recent developments include: August 2022: Mondelēz International, Inc. continued its strong track record of offering a wide range of snacking options for consumers by innovating to create new products or reformulating products that will not be classified as high in fat, salt, or sugar (HFSS) from beloved brands including belVita, Cadbury Drinking Chocolate, Maynards Bassetts and The Natural Confectionery Company., February 2022: Dr Schär UK Ltd., a gluten-free manufacturer, announced the acquisition of Glasgow-based bakery GDR Food Technology Ltd., t/a Just: Gluten Free Bakery. GDR specializes in gluten-free baked goods such as bread, rolls, teacakes, and flatbread., April 2021: Walker's Shortbread, the world's finest shortbread expert baker, is expanding its gluten-free range. The expanded content, certified by Coeliac UK, will be available exclusively in Sainsbury's stores across the country and will include three indulgent Walker's classics: shortbread rounds, chocolate chip shortbread, and ginger & lemon shortbread.. Notable trends are: Augmented Demand for Convenient Food Products.

"Cookies (Sweet Biscuits) (Bakery & Cereals) Market in Ukraine – Outlook to 2020: Market Size, Growth and Forecast Analytics" is the result of Canadean’s extensive market research covering the Cookies (Sweet Biscuits) market in Ukraine. The report presents detailed historic and forecast data on the Cookies (Sweet Biscuits) consumption trends in Ukraine, offering consumption volume and value at market and category level. Bringing together Canadean’s research, modeling, and analysis expertise to develop uniquely detailed market data, it allows both foreign and domestic companies to identify the market dynamics of overall Cookies (Sweet Biscuits) sales, and remain sensitive to those categories that will be in the ascendency in the coming years. This is an on-demand research handbook and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

Cookies (Sweet Biscuits) (Bakery and Cereals) Market in Brazil – Outlook to 2025; Market Size, Growth and Forecast Analytics is a broad level market review of Cookies (Sweet Biscuits) market in Brazil. Read More