The UK Fixed Connectivity Market Report is Segmented by Connection Technology (Fiber To the Premises [FTTP], Fiber To the Cabinet [FTTC/VDSL], and More), Service Type (Fixed Data [Broadband], Fixed Voice, and Bundled Triple-/Quad-Play), Speed Tier (Sub-30 Mbps, 30–100 Mbps, and More), and End User (Residential Consumers, Small and Medium Enterprises, and More), and Industry Vertical (IT and Telecom, BFSI, Healthcare, and More).

This statistic shows the number of bundled telecommunications operators in the United Kingdom (UK) from 2007 to 2014. In 2014, there were 12 major suppliers of bundled residential communication services (for example fixed line and multichannel TV bundle) on the UK communication market.

This report looks at pricing trends for residential phone, broadband and TV services in the UK. It examines the prices of standalone and bundled services and what consumers spend on them. It also looks at how consumers engage with the market, illustrating how the prices paid by engaged consumers (those who shop around and are aware of their contractual status) who are currently within a minimum contract period, differ from prices paid by consumers outside a minimum contractual period. The report also includes the results of our consumer engagement research, which looked at the reasons why consumers may not engage with the market.

The European Mobile Virtual Network Operator (MVNO) market is experiencing robust growth, projected to be worth €34.40 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 6.56% from 2025 to 2033. This growth is fueled by several key factors. Increased smartphone penetration across Europe, particularly in previously underserved rural areas, is driving demand for affordable mobile services. The rise of budget-conscious consumers and the increasing popularity of prepaid plans are also significant contributors. Furthermore, the MVNO sector benefits from intense competition, leading to innovative pricing strategies and bundled service offerings that cater to diverse consumer needs. The market is segmented by consumer type (youth, rural, and urban) and enterprise (business), reflecting the broad appeal of MVNOs across different demographics and business models. Leading players such as Virgin Mobile, Tesco Mobile, and Lycamobile are driving innovation and market share expansion through strategic partnerships and targeted marketing campaigns. The competitive landscape is dynamic, with both established players and new entrants vying for market share, leading to continuous improvement in services and pricing. The geographic distribution of the market shows significant strength across major European economies. The United Kingdom, Germany, France, and Spain are key markets, showcasing high adoption rates and substantial growth potential. However, opportunities also exist in other regions like the Netherlands, Belgium, and Scandinavia, where MVNOs are effectively tapping into underserved segments and emerging market trends. Continued investment in 5G infrastructure across Europe is expected to further fuel the MVNO market by providing access to advanced network capabilities and supporting new revenue streams. Nevertheless, the market faces challenges such as regulatory complexities and intense competition, requiring MVNOs to adapt continuously to maintain profitability and competitiveness within this rapidly evolving landscape. Future growth will largely depend on the MVNOs’ ability to innovate, adapt to changing consumer preferences, and efficiently manage operational costs. Recent developments include: May 2024: Channel Islands (CI) Co-op signed a deal with telecom company Sure to roll out a new mobile service that will span across Jersey and Guernsey. As the premier retailer in the region, boasting 28 stores, CI Co-op aims to extend Sure's network access to its extensive membership. This collaboration will form 'Coop Mobile,' an MVNO by CI Co-op, delivering a tailored suite of mobile services, competitive pricing, and a diverse product lineup, all leveraging Sure's robust network infrastructure., February 2024: Hiya, a voice security provider, was chosen by Virgin Media O2, a major player in the UK telecommunications landscape. The collaboration included Hiya offering its AI-driven spam detection and branded calling solutions to Virgin Media O2 and its associated mobile virtual network operators (MVNOs), including Giffgaff. This move aimed to bolster Virgin Media O2's anti-fraud measures.. Key drivers for this market are: Increasing Mobile Network Subscribers and the Growing Penetration of Mobile Devices, Rising Demand for Efficient Cellular Networks owing to increasing Penetration of 5G Technology. Potential restraints include: Increasing Mobile Network Subscribers and the Growing Penetration of Mobile Devices, Rising Demand for Efficient Cellular Networks owing to increasing Penetration of 5G Technology. Notable trends are: Mobile Network Subscribers and the Penetration of Mobile Devices are Increasing.

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Mobile Virtual Network Operator Services Market Size 2025-2029

The mobile virtual network operator (MVNO) services market size is forecast to increase by USD 20.8 billion, at a CAGR of 10% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of the MVNO business model by telecom companies. This trend reflects the industry's ongoing quest for innovation and flexibility in meeting the evolving demands of consumers. Telecom firms recognize the benefits of the MVNO model, which allows them to enter new markets, expand their customer base, and reduce operational costs. However, the market's growth trajectory is not without challenges. Product bundling, incorporating location-based services, SMS messaging, MMS messaging, and mobile payments, boosts customer loyalty. One major obstacle is the lack of favorable regulatory frameworks in several regions, which can hinder the entry and growth of MVNOs.
Moreover, existing players may face challenges in navigating varying regulatory landscapes as they expand their operations across different markets. Network slicing, wholesale data, and API integration enable MVNOs to offer customized solutions and dynamic pricing structures. To capitalize on the opportunities presented by the MVNO services market while mitigating these challenges, companies must closely monitor regulatory developments and engage in proactive advocacy efforts to shape favorable regulatory frameworks. By doing so, they can effectively compete in this dynamic and evolving market.

What will be the Size of the Mobile Virtual Network Operator (MVNO) Services Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by technological advancements and shifting consumer preferences. MVNOs offer various solutions, including Machine-to-Machine (M2M) communication, security protocols, and international roaming, catering to diverse industries and applications. Network monitoring and optimization are crucial for ensuring superior network performance and customer satisfaction. MVNOs leverage data analytics to gain insights into customer segmentation, churn prediction, and subscription management. Interconnect agreements and distribution channels are essential for seamless service delivery and expanding reach. Bandwidth allocation and reseller programs empower businesses to tailor offerings and scale operations efficiently.

Fraud detection and number portability are essential for maintaining security and customer convenience. IOT connectivity and value-added services (VAS) expand the scope of MVNO offerings, while billing systems ensure accurate and transparent pricing. Wholesale voice and retail pricing strategies cater to different market segments, with network infrastructure and marketing automation enhancing competitiveness. Continuous innovation and adaptation to market dynamics are key to success in the ever-evolving MVNO services landscape. To navigate these challenges, MVNOs must focus on building strong partnerships with network providers and leveraging innovative business models, such as the Internet of Things (IoT) and Voice over IP (VoIP), to differentiate themselves in the market.

How is this Mobile Virtual Network Operator (MVNO) Services Industry segmented?

The mobile virtual network operator services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Consumer
  Enterprise


Type

  Reseller MVNO
  Service operator MVNO
  Full MVNO


Service Type

  Voice and Text MVNO
  Data-Only MVNO
  Bundled MVNO


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The consumer segment is estimated to witness significant growth during the forecast period. The market encompasses individual consumers who utilize prepaid and postpaid data and network services. The expansion of this consumer segment can be attributed to the increasing internet penetration and the widespread use of smartphones. With the growing popularity of smartphones for various applications such as online shopping, entertainment, and internet browsing, the demand for data services is on the rise. Spectrum allocation, IoT connectivity, MMS messaging, data security, and M2M communication are essential components of MVNO services, addressing the diverse needs of businesses and consumers. This trend is anticipated to significantly contribute to the growth of the consumer segment in the MVNO

In 2014, Ireland’s telecom services market generated US$3.3bn in service revenue, or 1.3% of GDP, making Ireland one of the smallest markets in Western Europe (WE). We expect to see overall service revenue grow at a 4.3% CAGR from 2015 to 2020 to $3.2bn. Competition in the Irish telecom market has intensified in the past three years as a result of the reorganization of the sector following the economic crisis. In June 2014, 3 Ireland acquired O2 Ireland for $885.7bn (€850.0m), becoming the country’s leading mobile phone operator both in terms of subscriptions and revenue. UPC has announced plans to offer mobile voice and data services in 2015 in association with 3 Ireland. This will allow the cable operator to launch quad-play service bundles across the country. The increasing uptake of LTE and NGA networks across the country will create an opportunity for operators to offer new value-added services and media content. Bundling these services in an innovative way will be key to competing effectively in the market, particularly as quad-play service bundles become more widely available. Moreover, with data traffic growing rapidly, investments in NGN networks will continue to present opportunities for vendors in the 2G, 3G and 4G/LTE and NGA (VDSL, cable and FTTx) segments. Read More

British Telecommunications (BT) Group generated 20.37 billion British pounds in the financial year ending March 31, 2025, marking a slight increase compared to the previous year.BT Group revenue mixBT Group have had to respond to the impact of the changing telecommunications landscape on their revenue streams. The volume of calls made in the United Kingdom (UK) has more than halved since the beginning of 2012, affecting revenue, and revenue streams such as business network access have also decreased. The acquisition of Everything Everywhere, the mobile operator, added a new revenue stream from the second quarter of 2017 onwards. Changing shape of mobile Revenue streams have been contracting for several years across the mobile communications market, with the exception of access and bundle services. These services generated 1.83 billion British pounds during the first quarter of 2012, a figure that rose to 2.85 billion by the fourth quarter of 2018.

The telecommunications market in Mauritius will generate service revenue of $306.3m in 2016. Pyramid Research expects to see overall service revenue grow at a CAGR of 5.7 % over 2015-2020. Growth will be driven by the increasing consumption of mobile data, largely supported by the expansion of 4G and investments in fiber infrastructure. Additionally, operators will concentrate on seizing opportunities related to bundled offerings and mobile value-added services. Moreover, the Smart Mauritius strategic plan will create a myriad of opportunities for vendors and operators alike. Read More

I In 2014, the Austrian telecom services market generated revenue of $4.7bn, or 1.1% of GDP. Revenue has been contracting due to falling voice revenue and market consolidation. It should continue to contract through 2017, before picking up in 2018 to reach $4.3m in 2019. We expect the mobile data, fixed VoIP and broadband Internet segments to be the key revenue growth segments. The Austrian telecom market is still dominated by the incumbent, A1 Telekom Austria, in both the mobile and fixed business segments, with 52% of total market revenue in 2014. A1 is followed by the two mobile operators, T-Mobile Austria with 21% and Hutchison Drei Austria with 16%; cable operator UPC Austria is fourth, with 4% of the market. FTTx and LTE network deployments will be key themes over the forecast period, driven by growing demand for higher-capacity network access, by uptake of bundled services as well as by the proliferation of smartphones and tablets. LTE networks will account for 70% of all mobile subscriptions in 2019. The MVNO recently launched by UPC will likely put further pressure on mobile margins. For operators to retain customers and increase revenue, quad-play services will become major sources of opportunities and investments through 2019. Read More

In 2014, the Bahraini telecom industry will generate an estimated US$848m in service revenue, a 2.8% increase over the previous year. The data segment (mobile and fixed) is the most important growth driver; we expect it to generate $51m more revenue in 2014 than in 2013. The data segment will grow at a CAGR of 8.5% between 2014 and 2019 to reach $656m in 2019, up from $436m in 2014. This reflects the industry’s commitment to providing better connectivity by rolling out more LTE stations and improving fixed-line connectivity. Operators are investing in LTE networks in the hope of increasing their market share. Adoption of 3G technologies in 2013 is at 63% of the mobile subscription base; we project that this will decline to 58% in 2019. This will be due to the increased availability of LTE services. The concentration of population in the major urban area of Manama and the small size of the country mean that LTE coverage in Bahrain is more extensive than in most GCC markets, edging close to 100% of the population for all three operators. LTE subscriptions are expected to reach 1.2m by 2019 or 37% of total mobile subscriptions in Bahrain, the competitive landscape will be dominated by operators’ attempts to capture as much of these as possible. This is likely to lead to falling margins as operators drop their prices and the cost advantages of implementing LTE take time to reach the bottom line. Over the next five years, the mobile data segment will present the most attractive opportunity for operators; we expect it to generate a cumulative $2.2bn in revenue during 2015-2019. Fixed data, on the other hand, will generate $641m over the same time period. To take full advantage of this growth, Bahraini operators are looking to develop their converged offers and are competing fiercely on bundling stronger networks. We expect that customized features of converged offers, and the bundling of traditional voice and data services with new multimedia and IT services, will make them more competitive. Batelco, in particular, is in a good position to cater to the increasing demand for convergence, since it is active in all segments of the telecom sector. Read More