The United Kingdom Snack Bar Market Report is Segmented by Product Type (Cereal Bar, Energy Bar, and More), Ingredient Base (Nut-Based Bars, Granola/Oat-based, Date-Based and More), Price Tier (Mass and Premium) and Distribution Channels, (Supermarket/Hypermarket and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (tonnes).

The global cereal bars market is estimated to account for USD 24.5 billion in 2025. It is forecasted to grow at a CAGR of 7.4% during the forecast period and reach a value of USD 50.1 billion by 2035.

Attributes	Description
Estimated Global Cereal Bars Market Size (2025E)	USD 24.5 billion
Projected Global Cereal Bars Market Value (2035F)	USD 50.1 billion
Value-based CAGR (2025 to 2035)	7.4%

Top Segments Studied in the Cereal Bars Market Research Report

Attributes	Details
Top Product Type	Granola / Muesli Bars
Market Share in 2025	43%

Attributes	Details
Top Distribution Channel Type	Hypermarkets / Supermarkets
Market Share in 2025	52%

Regional Analysis of the Global Cereal Bars Market

Countries	CAGR (%)
United States	6.5%
United Kingdom	6.1%
Germany	6.9%
India	7.8%
Japan	5.3%

Most consumers of cereal bars and breakfast biscuits in the United Kingdom in 2024 are in the group of heavy users (at ************), followed by light users (at ************) and medium users (at ************).

The UK snacks market, a significant segment within the broader European food and beverage landscape, is experiencing robust growth driven by several key factors. The increasing prevalence of busy lifestyles and on-the-go consumption patterns fuels demand for convenient and portable snack options. Health and wellness trends are also impacting the market, with a rising preference for healthier snacks such as protein bars and fruit & nut bars. This shift is evident in the increasing market share of these segments within the confectionery variant category. The rise of e-commerce platforms like online retail stores further enhances accessibility and expands the market reach, complementing traditional distribution channels such as supermarkets and convenience stores. Competition is fierce amongst established players like Mars Incorporated, Mondelez International, and PepsiCo, alongside smaller, specialized brands focusing on niche consumer preferences. Pricing pressures and fluctuating ingredient costs present ongoing challenges. However, product innovation and strategic partnerships, such as collaborations with fitness influencers or health-focused retailers, are likely to be significant strategies for future growth. Looking ahead, the UK snacks market is poised for continued expansion, fueled by ongoing trends such as the increasing demand for premium and functional snacks. The market's segmentation by confectionery variant (e.g., cereal bars, protein bars) and distribution channel allows for targeted marketing and product development. Regional variations in consumption patterns and preferences within the UK itself present opportunities for localized product offerings. While economic fluctuations could influence consumer spending, the overall trajectory suggests a positive outlook for the market, with continued growth anticipated throughout the forecast period. The emphasis on health-conscious choices and the continued expansion of e-commerce are key drivers that will shape the market's future. Recent developments include: May 2023: Nature Valley added a new level of flavor with the first savory snack option in Nature Valley's savory nut crunch bars.November 2022: Mars Incorporated repackages snack bars in plastic acquired through advanced recycling. In a ‘closed loop’ collaboration with SABIC, Landbell, Plastic Energy, Taghleef, and SIT, the new wrapper is made from mono-material propylene, which is thought to make it fully recyclable and negate the need for multi-material layers or laminated plastics.May 2022: Mars launched nut bars and chocolate bars under its brands Mars and Snickers. It’s the first major confectionery business to launch HFSS-compliant products ahead of the new junk food rules.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Discover the booming snack bar market! This comprehensive analysis reveals key trends, growth drivers, and regional insights for 2025-2033, including data on protein bars, cereal bars, and leading brands like Mars and Nestle. Explore market size, CAGR, and segment performance for informed business decisions. Recent developments include: July 2023: Emirates Snack Foods (ESF) and Hershey have formed a partnership to expand Hershey's portfolio and develop products to expand the snacking market in the region.May 2023: Nestle’s Milo launched a protein snack bar offering 6 g of protein and a source of fiber. These protein snack bars retail at USD 8 for 180 g or six bars and are available in Coles and independent grocers across Australia.May 2023: Uncle Tobys unveiled a protein muesli bar in four new flavors. The muesli bar is made with 20% protein, i.e., 7 g of protein per bar, comes in multipacks of 5, and can be found in supermarkets for RRP AUD 6.70. The bars are available in flavors like Caramel and Dark Choc, Raspberry, Goji and White Choc, Lemon with a Yoghurty Drizzle, and Double Choc.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The value generated from the export of cereal, flour, starch, milk preparations and products in the United Kingdom increased by 101 million British Pounds (+4.66 percent) in 2024. While the growth in this industry is slowing down, with 2.3 billion British Pounds, the value is at its peak in the observed period. Find other key market indicators concerning the tomatoes, nuts and cereal groats..

The Europe Snack Bar Market report segments the industry into Confectionery Variant (Cereal Bar, Fruit & Nut Bar, Protein Bar), Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, United Kingdom, Rest of Europe). Get five years of historical data and five-year forecasts.

The UK market for chocolate bars with cereals, fruit or nuts expanded rapidly to $622M in 2024, surging by 15% against the previous year. In general, the total consumption indicated a resilient expansion from 2012 to 2024: its value increased at an average annual rate of +5.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +52.7% against 2022 indices.

The value generated from the import of cereal, flour, starch, milk preparations and products in the United Kingdom increased by 267.7 million British Pounds (+4.8 percent) compared to the previous year. While the growth in this industry is slowing down, with 5.8 billion British Pounds, the value is at its peak in the observed period. Find other key market indicators concerning the tea, bovine and hydrogenated animal or vegetable fats..

In 2017, Kellogg’s held the largest market share among snack bar brands in the United Kingdom. During the previous year, Kellogg’s market share was even larger than it is currently (**** percent) and amounted to **** percent. Nakd Bar and Nature Valley had the second and third largest market share, respectively. ProducersNakd Bar is a product of a UK based company, while the other two leading snack bar brands are from the US. Nature Valley is a brand of granola bars of General Mills. The U.S. company from Minneapolis is the second largest seller of nutritional bars in its home country. Eat Natural, also a UK company and fourth largest snack brand in the UK, has seen its turnover jump up by roughly *********** pounds in 2017 and has now been growing for ten years. Energy bars in EuropeFrance, Belgium, Germany and Portugal have all seen an increase in the retail sales value of fortified or functional Energy bars for the last four years and the category are still expected to grow in all of these countries in 2019.

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Energy Bar Market Size 2024-2028

The energy bar market size is forecast to increase by USD 1.22 billion at a CAGR of 3.27% between 2023 and 2028.

The market is witnessing significant growth due to the increasing demand for convenient and nutritious snacking options, particularly In the sports nutrition segment. This trend is being driven by consumers' active lifestyles and the growing awareness of health and wellness. Additionally, the sales of energy bars through online retailing channels are on the rise, making these products more accessible to consumers. However, the market faces challenges from the easy availability of substitutes, including fresh fruits and other energy-rich snacks. Producers are addressing these challenges by offering innovative flavors, functional ingredients, and convenient packaging to differentiate their products and cater to evolving consumer preferences.
Overall, the market is expected to continue its growth trajectory, driven by these trends and challenges.

What will be the Size of the Energy Bar Market During the Forecast Period?

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The market, also known as the sports nutrition bars sector, caters to the growing demand for instant energy boosts during physical activities and fitness pursuits. These bars are popular among athletes, fitness enthusiasts, and individuals with active lifestyles. The market is driven by the increasing awareness of health and wellness, with energy bars serving as convenient, nutritious snack options for consumers engaged in various sports clubs, gyms, and health & fitness centers. Composition varies widely, with offerings including proteins derived from sources like nuts, seeds, and oats, as well as carbohydrates and healthy fats from granola and other ingredients.
Energy bars often provide added nutritional value, making them appealing as meal replacement bars or supplements. The retail sector plays a significant role In the market, with both brick-and-mortar stores and online platforms offering a wide range of options. Social media influencers have also contributed to the market's growth, promoting energy bars as essential tools for maintaining energy levels during workouts and everyday life. Despite concerns regarding added sugars, the convenience and nutritional benefits of energy bars continue to make them a popular choice for consumers seeking to fuel their active lifestyles.

How is this Energy Bar Industry segmented and which is the largest segment?

The energy bar industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Conventional energy bars
  Organic energy bars


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Product Insights

The conventional energy bars segment is estimated to witness significant growth during the forecast period.

Conventional energy bars cater to the demand for instant energy and convenient, on-the-go snack options for athletes and fitness-conscious consumers. These bars, rich in proteins, nutrients, and micronutrients, support a balanced diet and offer health benefits. Brands prioritize healthy ingredients, including gluten-free, vegan, low-fat, and low-calorie options, to meet diverse consumer preferences. The convenience food market's growth, driven by hectic lifestyles and the working-class population, fuels the demand for energy bars. Key players In the market offer consumers value brand image, label claims, and functional ingredients, such as fiber, reduced sugar, and protein.

Online retail stores, gyms, sports clubs, and convenience stores are significant distribution channels. Energy bars come in various forms, including protein bars, nutrition bars, cereal bars, and fiber bars. The market's growth is influenced by health & fitness center memberships, social media influencers, and online distributors. Consumers increasingly seek clean label products, meal replacement options, and supplement bars for muscle mass and fat control. Health concerns, such as heart disease, obesity, blood cholesterol, and diabetes, further drive demand.

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The Conventional energy bars segment was valued at USD 6 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 66% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North Ameri

Cereal Bars (Bakery & Cereals) Market in United States of America – Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Cereal Bars market in United States of America. The research handbook provides up-to-date market size data for period 2013-2018 and illustrative forecast to 2023 covering key market aspects like Sales Value and Volume for Cereal Bars and its variants Granola/Muesli/Yogurt Bars & Other Cereal Bars. Read More

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Report Attribute/Metric	Details
Market Size 2024	14.8 billion USD
Market Size in 2025	USD 16.0 billion
Market Size 2030	24.3 billion USD
Report Coverage	Market Size for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments Covered	Product Type, Flavors, Age Groups, Consumption Time, Purchase Occasion
Regional Scope	North America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country Scope	U.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Top 5 Major Countries and Expected CAGR Forecast	U.S., UK, Germany, Australia, Canada - Expected CAGR 6.4% - 9.1% (2025 - 2034)
Top 3 Emerging Countries and Expected Forecast	Brazil, Russia, India - Expected Forecast CAGR 8.4% - 10.9% (2025 - 2034)
Companies Profiled	Kellogg Co., General Mills Inc., Quaker Oats Company, Cliff Bar & Company, Atkins Nutritionals Inc., Kind LLC, Nestle S.A., Nature Valley, Jordans Cereal, Weetabix Ltd., Eat Natural and Mars Incorporated.

"Cereal Bars (Bakery & Cereals) Market in North America – Outlook to 2020: Market Size, Growth and Forecast Analytics" is a broad level market review of North America Cereal Bars’ market by country. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Cereal Bars and its variants Granola/Muesli/Yogurt Bars and Other Cereal Bars. The research handbook also provides analytics on Sales by Brands and by Distribution Channel. Read More

Europe's chocolate bar market with cereals, fruit or nuts is forecast to grow at 0.9% CAGR in volume and 2.2% in value through 2035, driven by rising demand. Russia, UK and Germany lead consumption while Germany dominates exports.

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The average export price for chocolate bars with cereals, fruit or nuts stood at $10,344 per ton in March 2025, with an increase of 5.4% against the previous month.

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The granola bars market size will grow up to $ 2.32 bn at a CAGR of 5% during 2021-2025.

This granola bars market analysis report entails exhaustive statistical qualitative and quantitative data on Product (Conventional and Organic), Distribution Channel (Offline and Online), and Geography (North America, Europe, APAC, South America, and MEA) and their contribution to the target market. View our sample report to gather market insights on the segmentations. Furthermore, with the latest key findings on the post COVID-19 impact on the market, available in this report, you can create successful business strategies to generate new sales opportunities.

What will the Granola Bars Market Size be in 2021?

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Granola Bars Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The multiple health benefits of granola is notably driving the granola bars market growth, although factors such as harmful effects of few ingredients used in granola bars may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the granola bars market get your FREE report sample now.

This post-pandemic granola bars market report has assessed the shift in consumer behavior and identified and explored the upcoming trends, drivers, and challenges that will have a far-reaching effect on the market growth. Understanding market trends is essential for identifying new business opportunities across segmentations and geographies.

Who are the Major Granola Bars Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Clif Bar & Co.General Mills Inc.Kellogg Co.Mars Inc.McKee FoodsMondelez International Inc.PepsiCo Inc.Question NutritionThe Hain Celestial Group Inc.The Hershey Co.

The granola bars market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

Furthermore, to make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Buy the full granola bars market statistics report to understand the magnitude of the economic impact on each segment and recovery expectations.

For insights on complete key vendor profiles, download a free sample of the granola bars market forecast report. The profiles include information on the production, sustainability, and prospects of the leading companies. The report's vendor landscape section also provides industry risk assessment in terms of labor cost, raw material price fluctuation, and other parameters, which is crucial for effective business planning.

Which are the Key Regions for Granola Bars Market?

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US, UK, China, Germany, Canada, and Japan are the key markets for granola bars market in North America. Learn about the key, emerging, and untapped markets from our granola bars market size, share, & trends analysis report for targeting your business efforts toward promising growth regions. 40% of the market’s growth will originate from North America during the forecast period.

The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. Convenience of consuming granola bars on-the-go will facilitate the granola bars market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Granola Bars Market?

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The granola bars market share growth by the _ segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2021-2025 and embrace technologies to improve business efficiency.

This report provides thorough granola bars market segment analysis that will help you gauge the existing competition, demographics, lucrative target customer groups, solutions to improve sales and services, and other crucial market intelligence data. Request for a free sample of the report to get

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