United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data was reported at 2.400 % in 2017. This records an increase from the previous number of 2.200 % for 2016. United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data is updated yearly, averaging 3.800 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 5.600 % in 2013 and a record low of 2.200 % in 2016. United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

Context

E-commerce has become a new channel to support businesses development. Through e-commerce, businesses can get access and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. E-commerce has also changed the way people shop and consume products and services. Many people are turning to their computers or smart devices to order goods, which can easily be delivered to their homes.

Content

This is a sales transaction data set of UK-based e-commerce (online retail) for one year. This London-based shop has been selling gifts and homewares for adults and children through the website since 2007. Their customers come from all over the world and usually make direct purchases for themselves. There are also small businesses that buy in bulk and sell to other customers through retail outlet channels.

The data set contains 500K rows and 8 columns. The following is the description of each column. 1. TransactionNo (categorical): a six-digit unique number that defines each transaction. The letter “C” in the code indicates a cancellation. 2. Date (numeric): the date when each transaction was generated. 3. ProductNo (categorical): a five or six-digit unique character used to identify a specific product. 4. Product (categorical): product/item name. 5. Price (numeric): the price of each product per unit in pound sterling (£). 6. Quantity (numeric): the quantity of each product per transaction. Negative values related to cancelled transactions. 7. CustomerNo (categorical): a five-digit unique number that defines each customer. 8. Country (categorical): name of the country where the customer resides.

There is a small percentage of order cancellation in the data set. Most of these cancellations were due to out-of-stock conditions on some products. Under this situation, customers tend to cancel an order as they want all products delivered all at once.

Inspiration

Information is a main asset of businesses nowadays. The success of a business in a competitive environment depends on its ability to acquire, store, and utilize information. Data is one of the main sources of information. Therefore, data analysis is an important activity for acquiring new and useful information. Analyze this dataset and try to answer the following questions. 1. How was the sales trend over the months? 2. What are the most frequently purchased products? 3. How many products does the customer purchase in each transaction? 4. What are the most profitable segment customers? 5. Based on your findings, what strategy could you recommend to the business to gain more profit?

Photo by CardMapr on Unsplash

United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data was reported at 9.300 % in 2017. This records an increase from the previous number of 9.200 % for 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data is updated yearly, averaging 10.850 % from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 13.100 % in 2011 and a record low of 9.200 % in 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

In the second quarter of 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

United Kingdom E Commerce Sales: Over EDI: Retail data was reported at 3.300 GBP bn in 2017. This records an increase from the previous number of 2.300 GBP bn for 2016. United Kingdom E Commerce Sales: Over EDI: Retail data is updated yearly, averaging 2.050 GBP bn from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 3.300 GBP bn in 2017 and a record low of 1.100 GBP bn in 2012. United Kingdom E Commerce Sales: Over EDI: Retail data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S028: E Commerce: Sales: By Industry.

Context

Typically e-commerce datasets are proprietary and consequently hard to find among publicly available data. However, The UCI Machine Learning Repository has made this dataset containing actual transactions from 2010 and 2011. The dataset is maintained on their site, where it can be found by the title "Online Retail".

Content

"This is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail.The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers."

Acknowledgements

Per the UCI Machine Learning Repository, this data was made available by Dr Daqing Chen, Director: Public Analytics group. chend '@' lsbu.ac.uk, School of Engineering, London South Bank University, London SE1 0AA, UK.

Image from stocksnap.io.

Inspiration

Analyses for this dataset could include time series, clustering, classification and more.

The total value of retail sales, including fuel, reached a peak value of approximately 515 billion British pounds in 2024. For the retail industry excluding fuel sales, this figure similarly indicated a record value that year.   UK retail business as usual   Generally, retail sales in the UK displayed steady growth with the exception of 2009, when annual sales experienced a noticeable drop. Forecasts project that both store-based and e-commerce sales will continue their steep increase by 2026, with online sales reaching over 200 billion British pounds by that period.    Holiday spending: industry’s best friend   When we look at the monthly breakdown of retail sales value, an unmistakably clear picture of rigorous holiday spending greets us. December is the month when retail has its best days. This was particularly true in December 2024, when the sales value of retail in Great Britain was recorded at over 60 billion British pounds.

United Kingdom E Commerce Sales: 250-999 Employees data was reported at 3.600 % in 2017. This records an increase from the previous number of 3.300 % for 2016. United Kingdom E Commerce Sales: 250-999 Employees data is updated yearly, averaging 5.400 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 7.500 % in 2013 and a record low of 3.300 % in 2016. United Kingdom E Commerce Sales: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

Snapshot img

E-Commerce Retail Market Size 2025-2029

The e-commerce retail market size is forecast to increase by USD 4,833.5 billion at a CAGR of 12% between 2024 and 2029.

The market is experiencing significant growth, driven by the advent of personalized shopping experiences. Consumers increasingly expect tailored recommendations and seamless interactions, leading retailers to integrate advanced technologies such as Artificial Intelligence (AI) to enhance the shopping journey. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection pose obstacles for retailers, requiring continuous investment in technology and resources to ensure adherence.
Retailers must navigate these challenges to effectively capitalize on the market's potential and deliver value to customers. By focusing on personalization and regulatory compliance, e-commerce retailers can differentiate themselves, build customer loyalty, and ultimately thrive in this dynamic market. Balancing the need for innovation with regulatory requirements is a delicate task, necessitating strategic planning and operational agility. Fraud prevention and customer retention are crucial aspects of e-commerce, with payment gateways ensuring secure transactions.

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In the dynamic market, shopping carts and checkout processes streamline transactions, while sales forecasting and marketing automation help businesses anticipate consumer demand and optimize promotions. SMS marketing and targeted advertising reach customers effectively, driving sales growth. Warranty claims and customer support chatbots ensure post-purchase satisfaction, bolstering customer loyalty. Retail technology advances, including sustainable packaging, green logistics, and mobile optimization, cater to environmentally-conscious consumers. Legal compliance, data encryption, and fraud detection safeguard businesses and consumer trust. Product reviews, search functionality, and personalized recommendations enhance the shopping experience, fostering customer engagement.
Dynamic pricing and delivery networks adapt to market fluctuations and consumer preferences, respectively. E-commerce software integrates various functionalities, from circular economy initiatives and website accessibility to email automation and real-time order tracking. Overall, the e-commerce landscape continues to evolve, with businesses adopting innovative strategies to meet the needs of diverse customer segments and stay competitive.

How is this E-Commerce Retail Industry segmented?

The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Device

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market for apparel and accessories is experiencing significant growth, fueled by several key trends. Increasing consumer affluence and a shift toward premiumization are driving this expansion, with the organized retail sector seeing particular growth. Influenced by social media trends, the Gen Z demographic is a major contributor to this rise in online shopping. This demographic is known for their preference for the latest fashion trends and their willingness to invest in premium products, making them a valuable market segment. Machine learning and artificial intelligence are increasingly being used for returns management and personalized recommendations, enhancing the customer experience.

Ethical sourcing and supply chain optimization are also essential, as consumers demand transparency and sustainability. Cybersecurity threats continue to pose challenges, requiring robust strategies and technologies. B2C and C2C e-commerce are thriving, with influencer marketing and e-commerce analytics playing significant roles. Customer reviews are essential for building trust and brand loyalty, while reputation management and affiliate marketing help expand reach. Sustainable e-commerce and b2b e-commerce are also gaining traction, with third-party logistics and social commerce offering new opportunities. Augment

United Kingdom E Commerce Sales: Over EDI: 10-49 Employees data was reported at 0.400 % in 2017. This records an increase from the previous number of 0.300 % for 2016. United Kingdom E Commerce Sales: Over EDI: 10-49 Employees data is updated yearly, averaging 0.300 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 0.400 % in 2017 and a record low of 0.300 % in 2016. United Kingdom E Commerce Sales: Over EDI: 10-49 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

United Kingdom E Commerce Sales: Retail data was reported at 34.600 GBP bn in 2016. This records an increase from the previous number of 28.900 GBP bn for 2015. United Kingdom E Commerce Sales: Retail data is updated yearly, averaging 23.100 GBP bn from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 34.600 GBP bn in 2016 and a record low of 11.900 GBP bn in 2008. United Kingdom E Commerce Sales: Retail data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S028: E Commerce: Sales: By Industry.

United Kingdom E Commerce Sales: Over EDI: 1000+ Employees data was reported at 3.900 % in 2017. This records a decrease from the previous number of 4.700 % for 2016. United Kingdom E Commerce Sales: Over EDI: 1000+ Employees data is updated yearly, averaging 5.050 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 6.200 % in 2012 and a record low of 3.900 % in 2017. United Kingdom E Commerce Sales: Over EDI: 1000+ Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

Online streaming services such as Netflix, Amazon Prime Video and Spotify are driving a transition in the home entertainment market; consumers are increasingly shifting away from physical discs like CDs and DVDs to digital formats, hitting music and video record retailers’ sales. Streaming services’ subscription model offers customers access to an extensive content library at a low cost, making DVD purchases less appealing, especially as people often only watch things once. The industry is experiencing a steady decline in revenue, particularly in Italy and Spain, as more people shift from purchasing physical media to using digital platforms like Apple Music and Spotify. Retailers are adjusting by building better e-commerce sites, offering in-store collection for online purchases and linking membership schemes across channels. This approach helps them keep shoppers, even as traditional sales fall.

As competition heightens, many retailers are shutting up shop. However, some companies are staying strong. For example, large German retailers like Ceconomy AG and Expert SE offer a diverse range of products, including electric data processing equipment and consumer electronics, helping them secure steadier sales and maintain profitability. Nonetheless, music and video record retailing revenue is forecast to dip at a compound annual rate of 1.8% over the five years through 2025 to €6.3 billion, including an estimated drop of 4.4% in 2025.

Revenue is slated to sink at a compound annual rate of 0.3% over the five years through 2029 to €6.2 billion. The physical video recording market will continue to face challenges due to the fast availability of films on streaming services post-theatre. The delay in releasing DVDs and Blu-rays, especially in markets like France, drives consumers towards these immediate-access platforms, reducing demand for physical media. Major retailers plan to remain resilient during the market downturn by diversifying their product offerings and investing in e-commerce, as well as premium items like 4K Blu-ray discs, which continue to attract collectors and enthusiasts seeking higher quality. Many retailers now focus on limited editions and exclusive packaging to maintain steady sales, although growth remains largely confined to this niche market. Meanwhile, smaller shops face greater risks and may lose business as the industry shifts. With on-demand streaming becoming more popular across all age groups, including older adults, more customers are moving away from physical copies, further shrinking retailers’ customer base.

United Kingdom E Commerce Sales: 50-249 Employees data was reported at 2.400 % in 2017. This records an increase from the previous number of 2.000 % for 2016. United Kingdom E Commerce Sales: 50-249 Employees data is updated yearly, averaging 2.050 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 2.400 % in 2017 and a record low of 1.600 % in 2014. United Kingdom E Commerce Sales: 50-249 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

Price-To-Sales-Ratio Time Series for Ascential PLC. Ascential plc provides specialist information, analytics, and e-commerce optimization platforms in the United Kingdom, rest of Europe, the United States, Canada, China, rest of the Asia Pacific, the Middle East, Africa, and Latin America. The company operates in two segments, Marketing and Financial Technology. The Marketing segment conducts events, as well as offers intelligence and advisory services for marketing champion activities. The Financial Technology segment provides events and intelligence that improves performance and innovation for various customers, including payments, banks, technology companies, venture capitalists, startups, and regulators, as well as merchants, retailers, and brands. It offers data, analytics, and insights platforms, which provide actionable intelligence to drive informed strategic decisions; and advisory and training services that help customers in industry trends and best practices. The company was formerly known as Trident Floatco PLC and changed its name to Ascential plc in January 2016. Ascential plc was founded in 1887 and is based in London, the United Kingdom.

Snapshot img

Subscription E-Commerce Platform Market Size 2025-2029

The subscription e-commerce platform market size is forecast to increase by USD 1043.05 billion, at a CAGR of 68.3% between 2024 and 2029.

The market is witnessing significant growth, driven by the convenience and personalization offered by subscription services. This trend is not limited to traditional industries such as media and entertainment but is expanding into new sectors, including food and beverage, fashion, and home essentials. However, this expanding market comes with its challenges. Increasing competition is intensifying, making it essential for companies to differentiate themselves through innovative offerings and exceptional customer experiences. Additionally, managing complex logistics and ensuring timely delivery of products to subscribers remains a significant hurdle.
To capitalize on the opportunities and navigate these challenges effectively, companies must focus on delivering personalized experiences, leveraging advanced technologies such as AI and machine learning, and building robust supply chain networks. By doing so, they can not only retain existing customers but also attract new ones in this highly competitive landscape.

What will be the Size of the Subscription E-Commerce Platform Market during the forecast period?

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The subscription e-commerce market continues to evolve, with dynamic market activities shaping its landscape. Seamless integration of various components is crucial for success in this sector. Third-party applications enhance functionality, with data security a top priority. Customer segmentation and email marketing boost customer engagement, while recurring billing ensures a steady revenue stream. A/B testing and targeted advertising boost conversions, fostering customer loyalty through promotional offers and sales forecasting. Order processing relies on robust server infrastructure and customer support, with mobile optimization and personalized recommendations catering to diverse user preferences. Lead generation and discount strategies expand customer bases, while database management and subscription management streamline operations.

How is this Subscription E-Commerce Platform Industry segmented?

The subscription e-commerce platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Offline
  Online


Application

  Beauty and personal care
  Food and beverages
  Clothing and fashion
  Entertainment
  Health and fitness


Frequency

  Monthly
  Quarterly
  Annual


Subscription Type

  Replenishment
  Curated
  Access


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the subscription e-commerce market, offline businesses have emerged as a significant segment. Offline mode refers to traditional brick-and-mortar stores offering subscription-based services, catering to the demand for physical presence and personalized experiences. Birchbox is an illustrative example, enabling customers to visit their stores and personally select products for their monthly subscription boxes. FabFitFun, another popular brand, offers seasonal subscription boxes that customers can customize in-store and transact both online and offline. Customer segmentation is crucial, allowing businesses to target specific demographics and preferences. Email marketing and promotional offers are effective tools for retaining customers and driving sales. Recurring billing and subscription management simplify the payment process, while data analytics provide insights for sales forecasting and inventory management.

Third-party applications, such as targeted advertising and personalized recommendations, enhance the user experience. Data security is paramount, with security protocols and compliance regulations ensuring customer trust. Mobile optimization and user interface design are essential for engaging customers on the go. Subscription tiers, pricing models, and customer feedback help build brand loyalty. E-commerce platforms provide various features, including campaign tracking, rating systems, and shipping integrations, to streamline operations and improve customer service.

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The Offline segment was valued at USD 6.43 billion in 2019 and showed a gradual increase during

United Kingdom E Commerce Sales: Over a Website: Other Services data was reported at 28.500 GBP bn in 2016. This records an increase from the previous number of 22.800 GBP bn for 2015. United Kingdom E Commerce Sales: Over a Website: Other Services data is updated yearly, averaging 18.900 GBP bn from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 28.500 GBP bn in 2016 and a record low of 8.100 GBP bn in 2009. United Kingdom E Commerce Sales: Over a Website: Other Services data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S028: E Commerce: Sales: By Industry.

Snapshot img

Digital Retailing Market Size 2024-2028

The digital retailing market size is forecast to increase by USD 1879.8 billion, at a CAGR of 36.5% between 2023 and 2028.

The market is experiencing exponential growth, driven by the increasing preference for social media as a retail advertising channel. This trend is reshaping consumer behavior, as more individuals turn to digital platforms for e-shopping and brand engagement. Another key factor fueling market expansion is the shift from traditional to digital retailing, as businesses recognize the benefits of reaching customers through online channels. However, this dynamic market presents challenges for retailers. The requirement for a skilled workforce, capable of managing digital marketing campaigns and providing excellent customer service, poses a significant hurdle. Retailers must invest in training and recruitment to stay competitive and meet evolving consumer expectations.
In summary, the market is characterized by robust growth, driven by consumer preferences for social media and digital channels. However, the need for a skilled workforce presents a significant challenge that retailers must address to capitalize on market opportunities and navigate this competitive landscape.

What will be the Size of the Digital Retailing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, with dynamic market activities shaping the industry's landscape. Online marketplaces are no longer just platforms for buying and selling; they have become integral components of omnichannel strategies, offering seamless user experiences (UX) and conversational commerce through live chat support and AI-driven recommendation engines. Last-mile delivery and inventory management are being optimized through advanced data analytics and real-time tracking, ensuring efficient order fulfillment and timely delivery. Mobile shopping apps and user interfaces (UI) are prioritized, enabling a mobile-first approach and catering to the growing preference for on-the-go shopping. Content marketing, data privacy, and e-commerce security are crucial aspects, with businesses employing various promotional strategies to engage customers and build brand loyalty through loyalty programs, influencer marketing, and customer reviews.

International shipping and cross-border e-commerce are expanding, fueled by global logistics and supply chain management solutions. E-commerce platforms are integrating advanced technologies like big data, machine learning (ML), and cloud computing to improve demand planning, sales forecasting, and pricing strategies. Mobile payments, voice commerce, and virtual and augmented reality (VR) are transforming the shopping experience, offering new opportunities for businesses to engage customers. Fraud prevention, payment gateways, and subscription models are essential components, ensuring secure and convenient transactions. Omnichannel retailing, pricing strategies, and blockchain technology are shaping the future of digital retailing, offering endless possibilities for businesses to adapt and thrive in this ever-evolving market.

How is this Digital Retailing Industry segmented?

The digital retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Platform

  Mobile devices
  Desktops


End-User

  Retail
  E-Commerce
  Consumer Goods


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Type Insights

The search ads segment is estimated to witness significant growth during the forecast period.

The digital retail market is experiencing significant growth, with search ads emerging as a popular marketing segment. This form of marketing targets consumers based on their search queries and browsing history, resulting in higher conversion rates. The e-commerce sector's expansion, reaching beyond metropolitan areas to include tier-two and tier-three cities, is a primary driver for search ads. E-commerce's increasing penetration into various sectors, such as groceries and electronics, has made it an indispensable part of consumers' online shopping experiences. User interfaces, digital storefronts, and omnichannel strategies are essential components of digital retailing. Conversational commerce, augmented reality, and virtual reality are transforming the shopping experience, while e-commerce security, price optimization, and data privacy are critical concerns.

Cloud computing, big data, and machine learning

United Kingdom E Commerce Sales: Over a Website: Retail data was reported at 41.100 GBP bn in 2017. This records an increase from the previous number of 31.900 GBP bn for 2016. United Kingdom E Commerce Sales: Over a Website: Retail data is updated yearly, averaging 23.000 GBP bn from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 41.100 GBP bn in 2017 and a record low of 9.800 GBP bn in 2008. United Kingdom E Commerce Sales: Over a Website: Retail data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S028: E Commerce: Sales: By Industry.

eBay is an e-commerce platform, at first only providing customer-to-customer auction services, expanding into business-to-consumer shortly afterwards. In the 2000’s, eBay went on a spending...