Over the five years through 2024-25, revenue is set to climb at a compound annual rate of 2% to £6.4 billion. This growth stems from recovering business confidence, which was previously shaken by Brexit, the COVID-19 pandemic and soaring inflation, deterring investments. Mounting demand for online and digital research services and intense political activity has also fuelled expansion. Facing stiff competition, market research and public opinion polling companies have innovated to gain a competitive edge, embracing acquisitions in order to gain access to new technology and niche markets, as well as heavily investing in technology to improve data collection and analysis. The shift towards digital advertising has driven the adoption of advanced data gathering and research methods to better understand online consumer behaviour, though there’s been a growing trend towards in-house research as an alternative. Revenue saw a 16.3% downturn in 2020-21, a reflection of the financial strain created by COVID-19 curtailing spending on research activities. The severity of this decline, however, was cushioned by increased market research investment from the public sector and private companies looking to navigate the aftermath of the pandemic. Revenue is forecast to grow by 2.7% in 2024-25, propelled by easing inflationary pressures and the collective effort of businesses to stabilise the economy and financial markets. Public-sector demand is also escalating, driven by the General Election and the continued political discourse necessitating insights into public opinion. Looking ahead, revenue is projected to rise at a compound annual rate of 3.1% over the five years through 2029-30, reaching £7.5 billion. Growth will be fuelled by a rebound in business confidence and an uptick in spending. Demand for companies specialising in web-based market research and social media marketing is expected to surge, supported by strong advertising activity and a mounting need for media research. As e-commerce continues on a steady growth path, there will likely be an increased emphasis on investing in novel research technologies and specialised data analytics capabilities.

In 2022, the market research industry in the United Kingdom generated approximately ********** U.S. dollars, a slight decrease when compared to the previous year. The 2023 forecast for the market research industry in the United Kingdom has looked promising and has predicted an extra *********** U.S. dollars in turnover compared to 2022.

A quantitative research study, utilising a representative UK sample to understand awareness of, and attitudes towards, antimicrobial resistance (AMR). This dataset includes sample demographics and response proportions for all questions of the AMR consumer research survey carried out so far.

A 2022 survey of UK consumers found that in order to learn more about a company's data privacy reputation, 67 percent of the respondents read customer reviews. Around four in ten respondents said they carefully reviewed company policies, while 35 percent checked if the company had experienced a data breach.

Market Size statistics on the Market Research & Public Opinion Polling industry in the UK

The United Kingdom Study Abroad market is set to grow over 12% CAGR (2024-2029), fueled by its globally recognized universities and favorable visa policies for international studen

The UK speaker market is expected to grow over 11% CAGR from 2024 to 2029, reflecting the trend towards portable and wireless audio solutions.

The United Kingdom Food Service market is expected to reach a market size of more than USD 185 Billion by 2028.

This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums and online videos.

UK IT Services Market size was valued at USD 105.14 Billion in 2024 and is projected to reach USD 180.65 Billion by 2032, growing at a CAGR of 7% from 2025 to 2032.UK IT Services Market DynamicsThe key market dynamics that are shaping the UK IT services market include:Key Market DriversDigital Transformation Acceleration Post-COVID: The pandemic has dramatically accelerated digital transformation initiatives across UK businesses, creating sustained demand for IT services. According to the Office for National Statistics (ONS), the percentage of UK businesses using cloud computing services increased from 42% in 2020 to 53% in 2023, with enterprise spending on digital transformation reaching USD 66.46 billion in 2023. The UK government's Digital Strategy initiative has further committed USD 3.23 billion in digital skills training through 2025 to support this transformation.

FCO(S) - Customer & Competitor information

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet and a boom in e-commerce has made the industry increasingly innovative. A climb in the proportion of households with internet access has supported revenue growth, while expanding technological integration with daily life has boosted demand for web search. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television expanding the focus on digital marketing as a core strategy. Industry revenue is expected to jump at a compound annual rate of 3.8%, to reach £5.4 billion over the five years through 2025-26. Revenue is forecast to climb by 3.5% in 2025-26. Industry profit has remained high and expanded alongside a surge in search and display advertising, with total UK digital ad spend. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. While continued growth in localised digital marketing and rising overall UK marketing budgets are set to propel industry revenues, Google faces mounting regulatory scrutiny. The Digital Markets, Competition and Consumers Act 2024, with the impending Strategic Market Status designation for Google, is poised to shake up the landscape by curtailing Google’s market power and fostering greater transparency. Search engines will need to innovate to fend off rising competition from social media platforms, which are attracting advertisers through advanced targeting capabilities. Although niche, privacy-centric search engines could capture incremental market share as consumer privacy concerns intensify, the industry’s overwhelming concentration, with Google’s unmatched user base and ad inventory, means transformative change will likely be incremental. Nonetheless, technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 5.9% over the five years through 2030-31, to reach £7.2 billion.

Forecast: Gross Investment in Advertising and Market Research Sector in the UK 2024 - 2028 Discover more data with ReportLinker!

ZARA UK Fashion Dataset offers an extensive collection of fashion product data from ZARA's UK online store, providing a detailed overview of available items. This dataset is valuable for analyzing the European fashion retail market, particularly in the UK, and includes fields such as product titles, URLs, SKUs, MPNs, brands, prices, currency, images, breadcrumbs, country, availability, unique IDs, and timestamps for when the data was scraped.

Key Features:

• Product Details: Includes title, URL, SKU (Stock Keeping Unit), MPN (Manufacturer Part Number), and brand for each product, helping to uniquely identify and differentiate items.
• Pricing Information: Features the price of each product along with the currency used (GBP) to understand the pricing strategies of ZARA in the UK market.
• Visual Data: High-quality images of each product, essential for visual merchandising analysis and online consumer behavior studies.
• Categorical Information: Breadcrumbs data provide context on the product's placement within ZARA's website structure, helping to analyze navigation and product hierarchy.
• Geographical Focus: Specific to the UK market, making it relevant for studies on British fashion retail and consumer trends.
• Availability Status: Includes real-time availability data, which is crucial for understanding stock levels, popular products, and restocking practices.
• Unique Identifiers: Each product is tagged with a uniq_id, ensuring data integrity and making it easier to track and analyze over time.
• Data Collection Timestamp: The scraped_at field records the exact time and date when the data was collected, aiding in time-based analysis of inventory and pricing.

Potential Use Cases:

• Market Research: Analyze UK and European fashion trends, consumer preferences, and competitive positioning within the fast fashion sector.
• E-commerce Analysis: Study ZARA's product placement, pricing, and availability to optimize online retail strategies.
• Stock Management: Use SKU and availability data to predict inventory needs and enhance supply chain efficiency.
• Brand Analysis: Examine the impact of brand identity on consumer choices and product performance in the UK market.
• Academic Research: Ideal for research projects focused on fashion retail, marketing strategies, and consumer behavior in Europe.

Data Sources:

The data is meticulously collected from ZARA's official UK website and other reliable retail databases, reflecting the latest product offerings and market dynamics specific to the UK and European fashion markets.

• ZARA US Retail Products Dataset: Explore over 10,000 product records from ZARA's USA online store, including titles, prices, images, and availability.
  
  
• Fashion Products Dataset from GAP.com: Access detailed product information from GAP's online store, featuring over 4,500 fashion items with attributes like price, brand, color, reviews, and images.
  
  
• Myntra Fashion Products Dataset: A comprehensive dataset from Myntra.com, offering over 12,000 fashion products with detailed attributes for in-depth analysis.

The UK Chocolate Market is segmented by Confectionery Variant (Dark Chocolate, Milk and White Chocolate) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

The Direct Selling and Marketing industry markets itself through single-level marketing (SLM), where representatives earn money solely from commission; and multi-level marketing (MLM), where representatives earn commission from both their sales and those they have recruited. Despite widespread criticism and links to pyramid-selling schemes, MLM accounts for the majority of revenue. Industry revenue is expected to contract at a compound annual rate of 2.6% over the five years through 2024-25 to £2.6 billion, including an anticipated 2.3% drop in 2023-24. A solid performance in 2019-20 was followed by an economic downturn caused by the COVID-19 outbreak. Social distancing measures heavily impeded representatives' opportunities to make sales, reducing revenue in 2020-21. The lifting of restrictions encouraged strong demand for in-person selling, boosting revenue in 2021-22 and 2022-23. However, soaring inflation and heightened uncertainty have made consumers more cautious with their spending, constraining sales made by direct sellers and marketers since the second half of 2022-23. Subsiding inflation and improving consumer confidence supports spending on products offered by direct sellers and marketers in 2024-25, though growth is limited by persistent financial difficulties from the cost-of-living crisis. Rising costs and intensifying competition has weighed on the industry’s average profit margin. Industry revenue is forecast to contract at a compound annual rate of 0.7% over the five years through 2029-30 to £2.5 billion. Much of this decline is attributed to the growing shift towards online shopping. Improving economic conditions in the near term will likely encourage some employees to leave the industry for full-time, better-paid jobs, constraining revenue. This will be compounded by intensifying competition, particularly from external sources, mainly online retailers. Direct selling and marketing companies will also likely reformulate their relationship with employees due to fears of increased regulation and invest in their technological capabilities to increase retention of representatives.

The global market research industry reached a record high market size of approximately ** billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about *** billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for *** reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.

Number of Businesses statistics on the Market Research & Public Opinion Polling industry in the UK

The UK Luxury Goods market is forecasted to value at more than USD 20 Billion by 2029 as luxury market grows with rising consumer confidence.