The UK E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

The eCommerce industry in the United Kingdom was expected to amount to an overall revenue of 129.71 billion U.S. dollars in 2024. It is estimated to increase to 188.84 billion U.S. dollars by 2029. With 39.95 billion U.S. dollars, the fashion segment is forecast to remain the biggest segment in the market.The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Find more key insights for the eCommerce industry such as UK: internet retail sales change y-o-y by sector 2022, UK: internet retail sales value index 2022, and UK: internet retail sales growth y-o-y by sector 2022.

In 2023, e-commerce sales in the United Kingdom had a growth of 4.8 percent, much higher than the negative 7.2 percent seen in the previous year. In 2028, e-commerce sales are expected to grow by 3.8 percent.

The eCommerce market in the UK is predicted to reach US$173,592.8m revenue by 2025. The top online retailers in the market are amazon.co.uk, tesco.com and sainsburys.co.uk.

The UK e-commerce market size reached USD 297.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,483.7 Billion by 2033, exhibiting a growth rate (CAGR) of 18.1% during ​2025-2033​. The growing online shopping activities among the masses, rising convenience-driven purchasing behaviors, competitive offerings from both established retailers and agile digital-native brands, and increasing user confidence in secure online transactions are some of the factors impelling the market growth.

The United Kingdom e-commerce market size reached approximately USD 234.37 Billion in 2024. The market is projected to grow at a CAGR of 7.90% between 2025 and 2034, reaching a value of around USD 501.32 Billion by 2034.

The United Kingdom is the leading market in Europe when it comes to online shopping. In 2021, the revenue of e-commerce in the United Kingdom reached a total of 129 billion British pounds. This figure is almost 15 percent up from the 112.7 billion British pounds in 2020, and over triple the revenue of UK e-commerce in 2015.

Leading e-commerce sectors According to the most recent e-commerce activity reports issued by the Office for National Statistics, non-store retailing done online, followed by textile, clothing, and footwear sales were the two sectors with the highest shares of retail e-commerce sales. Internet sales in Great Britain accounted for 92.6 percent of non-store retail, and over 26 percent of textile, clothing and footwear sales.

Sales value trends

Following the spike in e-commerce growth in 2020 due to the Covid-19 pandemic, internet retail sales were up 10.8 percent in 2021 compared to 2020, which had seen a much higher increase, at 47 percent. By the month, internet retail sales dropped by 20 percent as of January 2022. This decrease is likely due to UK shoppers re-adopting in-store shopping.

The UK e-commerce market, valued at £280.55 million in 2025, is experiencing robust growth, projected to expand significantly over the forecast period (2025-2033). A compound annual growth rate (CAGR) of 21.76% indicates a dynamic and rapidly evolving sector. This growth is fueled by several key factors. Increased internet and smartphone penetration across all demographics, coupled with the convenience and accessibility of online shopping, continues to drive adoption. Furthermore, the rise of omnichannel retail strategies, where businesses seamlessly integrate online and offline experiences, enhances customer engagement and boosts sales. Improved logistics and delivery infrastructure, including faster shipping options and increased same-day delivery services, also contribute to the market's expansion. The competitive landscape, with major players like Amazon, Currys PC World, and Tesco, alongside smaller businesses and specialized online retailers, fosters innovation and drives pricing competition, benefiting consumers. However, the market isn't without its challenges. Increasing competition necessitates continuous investment in technology and marketing to maintain market share. Concerns around data security and privacy, coupled with evolving consumer expectations regarding return policies and customer service, present ongoing operational hurdles. Economic fluctuations and potential shifts in consumer spending habits due to inflation or other macroeconomic factors could also impact growth trajectories. Despite these challenges, the long-term outlook for the UK e-commerce market remains positive, driven by ongoing technological advancements, evolving consumer preferences, and the persistent growth of online retail as a dominant force in the UK economy. The diverse range of products and services available online, from everyday essentials to specialized goods, fuels the market's broad appeal and contributes to its continued expansion. Recent developments include: July 2023 - Amazon has said that it invested more than 4.2 billion pounds (USD 5.4 billion) in the U.K. creative industries since 2010, spending that it claims has contributed some 4.8 billion pounds (USD 6.1 billion) of gross value. As part of its ongoing investment, the company has also announced support for more than 100 new apprenticeships in organizations.. Key drivers for this market are: Increase developments of 5G Technology, Increased Adoption of Online Payments. Potential restraints include: Privacy and security concerns. Notable trends are: The increasing ease of using alternative payment methods will propel the market.

This report covers UK E-Commerce Market, UK E-Commerce Industry, UK E-Commerce Market Trends, UK E-Commerce Market share, UK E-Commerce Market Revenue, UK E-Commerce Industry Growth, UK E-Commerce Market Key Players, UK E-Commerce Market Size, UK E-Commerce Market Future.

The UK E-Commerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value-Added Services (Labeling, Packaging, etc.)), By Business (B2B, B2C), By Destination (Domestic, International/Cross Border), and By Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care, Other Products (Toys, Food Products, etc.)).

The Fashion eCommerce market in the UK is predicted to reach US$48,028.8m revenue by 2025. The top online retailers in the market are sainsburys.co.uk, shein.co.uk and asda.com.

Use of information and communication technology (ICT) and e-commerce activity by UK businesses. Annual data on e-commerce sales and how businesses are using the internet.

In March 2025, monthly internet retail sales increased by 5.4 percent in Great Britain, compared to the same month of the previous year.

The Pet Supplies eCommerce market in the UK is predicted to reach US$1,759.9m revenue by 2025. The top online retailers in the market are petsathome.com, zooplus.co.uk and sainsburys.co.uk.

The Wine eCommerce market in the UK is predicted to reach US$1,587.2m revenue by 2025, reflecting an estimated growth rate of 11% compared to 2024.

UK Fashion Ecommerce Market size is estimated to be valued US$ 44.01 billion in 2025 and is expected to a CAGR of 15.7%, reaching US$ 122.14 billion by 2032.

This dataset provides insights into eCommerce shopping preferences and trends among UK adults in 2024. The findings are derived from data collected from a sample of 2,017 UK adults regarding their shopping habits and influencing factors.Furthermore, hundreds of thousands online searches were analysed to collate the most up-to-date statistics.

The size of the UK E-Commerce Industry market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 21.76% during the forecast period.E-commerce stands for electronic commerce. This is the buying and selling of products and services online. It includes various things, such as shopping and online marketplaces, online banking, and digital ticketing.There has been active growth of e-commerce in the UK, with most retail sales taking place online. This is now more convenient and accessible to consumers than other means of shopping since they are able to access and make purchases from their homes. It is on such bases that e-commerce websites have gained the forefront in fuelling growth within the overall industry. Local and international retailers also diversify through products and services.This has managed to see the e-commerce sector in the UK stronger as it provides a better trust to consumers who will want to use internet-based transactions as well as more internet penetration in the population at large.Actually, further innovations within the areas of mobile commerce, augmented reality shopping, and artificial intelligence-enabled personalized recommendations will push e-commerce to newer heights in the UK with further technological advancement. Recent developments include: July 2023 - Amazon has said that it invested more than 4.2 billion pounds (USD 5.4 billion) in the U.K. creative industries since 2010, spending that it claims has contributed some 4.8 billion pounds (USD 6.1 billion) of gross value. As part of its ongoing investment, the company has also announced support for more than 100 new apprenticeships in organizations.. Key drivers for this market are: Increase developments of 5G Technology, Increased Adoption of Online Payments. Potential restraints include: Privacy and security concerns. Notable trends are: The increasing ease of using alternative payment methods will propel the market.

In 2020, the e-commerce sales reached a share of 32.5 percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach 38.1 percent, up from the previous years.

The Grocery eCommerce market in the UK is predicted to reach US$21,285.7m revenue by 2025. The top online retailers in the market are tesco.com, sainsburys.co.uk and ocado.com.