The UK E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

In the second quarter of 2023, mobile phones were the preferred device among online shoppers in the United Kingdom (UK), with 48 percent of shoppers reporting a preference for mobile commerce. Computers followed behind with 40 percent reporting that they prefer their online shopping through laptops and desktops. Only 13 percent of respondents opted for tablets as their go-to device for online shopping.

As of January 2025, Wix Stores was the most used software for e-commerce websites in the United Kingdom (UK) with a quarter of the total, closely followed by Shopify with 24 percent. WooCommerce Checkout had a market share of 17 percent, ranking third.

This report covers UK E-Commerce Market, UK E-Commerce Industry, UK E-Commerce Market Trends, UK E-Commerce Market share, UK E-Commerce Market Revenue, UK E-Commerce Industry Growth, UK E-Commerce Market Key Players, UK E-Commerce Market Size, UK E-Commerce Market Future.

China was the cross-border market that most online shoppers from the United Kingdom shopped from in 2023. Purchases to Chinese retailers accounted for 38 percent of British cross-border e-commerce. The U.S. ranked second, with a 23 percent share, while Germany accounted for nine percent.

As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it the country’s leading online retailer by a considerable margin. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

In 2022, cross-border accounted for 17 percent of business-to-consumer (B2C) e-commerce revenue in the United Kingdom. In 2020, the market share of cross-border e-commerce peaked at 20.1 percent, before declining to 16.7 percent in the following year.

UK Fashion E-commerce Market is growing at a CAGR of 15.5% over the next 7 years. H&M, Zalando, Amazon Fashion, Primark, Topshop, River Island, Missguided, PrettyLittleThing, ASOS, Boohoo, Next, Very, Marks & Spencer, John Lewis, New Look, JD Sports, Farfetch, Gymshark, Reiss, and AllSaints are the major companies operating in UK Fashion E-commerce Market.

The food and drink market in the United Kingdom saw its e-commerce user penetration rate significantly increase after December 2019, as the COVID-19 pandemic led more consumers to purchase online. That month, the share of the UK population buying food and drinks online was approximately 13 percent. By December 2020, that figure had increased nine percentage points. As of March 2024, around a fifth of the UK population purchased food and drinks online. Online food delivery market in the UK With an estimated 48 billion U.S. dollars in revenues, the United Kingdom ranked third among the leading online food delivery markets worldwide in 2024. China held the top spot, with a market size of nearly 450 billion dollars, followed by the United States with an estimated 350 billion U.S. dollars. In terms of retailers, Tesco was the uncontested market leader, generating more than four billion U.S. dollars in e-commerce net sales in the UK in 2023. Fresh commerce Order fulfillment for fresh food and beverages may be the most challenging aspect of online food delivery for both retailers and consumers alike. It is of utmost importance for fresh fruits and vegetables to arrive at customers' doorstep without being damaged or without going bad on the way. In 2022, approximately 52 percent of UK consumers reported purchasing fresh food and beverages online, making the United Kingdom the only European market with such a high user adoption of fresh e-commerce. Additionally, around 36 percent of UK shoppers reported ordering fresh food online at least once a week, indicating that this practice is not only widely adopted in the country, but it is also done on a very frequent basis.

The Report Covers Europe Ecommerce Penetration by Country and It is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Country (United Kingdom, Germany, France, Spain, Italy, Nordics, Rest of Europe (Eastern Europe, Benelux, Etc. ). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The online revenue of amazon.co.uk amounted to US$18,456.9m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The eCommerce market in Ireland is predicted to reach US$5,733m revenue by 2023. The top online retailers in the market are amazon.co.uk, tesco.ie and apple.com.

United Kingdom Payment Gateway Market Report is Segmented by Type (Hosted, Non-Hosted), by Enterprise (Small and Medium Enterprise (SME), Large Enterprise) and by End User (Travel, Retail, BFSI, Media and Entertainment). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

BNPL became more common in the United Kingdom for online shopping, although it was not as popular as credit cards were. Indeed, a comparison between preferred payment methods in the UK across several years reveals that debit cards remained relatively unchanged in their popularity. Other payment methods - mobile wallets and credit cards, especially - saw increasing use. Credit cards, for example, was a growth of ten percentage points between 2016 and 2021 - highlighting an increasing demand for credit whilst purchasing goods online.

The pharmaceutical eCommerce market value is estimated to be US$ 75,527.4 million in 2024. The market is predicted to grow at a CAGR of 14.4% during the forecast period. The market valuation is estimated to reach US$ 290,824.8 million by 2034.

Report Attribute	Details
Pharmaceutical eCommerce Market Size (2024)	US$ 75,527.4 million
Anticipated Market Value (2034)	US$ 290,824.8 million
Projected Growth Rate (2024 to 2034)	14.4% CAGR

Historical Analysis of the Pharmaceutical eCommerce Market Vs Demand Outlook

Attributes	Details
Pharmaceutical eCommerce Market Value (2019)	US$ 54,772.1 million
Historical Market Revenue (2023)	US$ 73,315.6 million
Historical CAGR (2019 to 2023)	7.6%

Country-wise Insights

Countries	CAGR (2024 to 2034)
United States	7%
Germany	8%
United Kingdom	8.7%
India	20.7%
China	16%

Category-wise Insights

Attributes	Details
Top Product Type	Over-the-counter Product
Market Share in 2024	63.7%

Attributes	Details
Top End User	Consumer or Individuals
Market Share in 2024	29.8%

Pharmaceutical eCommerce Market Report Scope

Attribute	Details
Estimated Market Size (2024)	US$ 75,527.4 million
Projected Market Size (2034)	US$ 290,824.8 million
Anticipated Growth Rate (2024 to 2034)	14.4%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	US$ million or billion for Value and Units for Volume
Key Regions Covered	North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Oceania
Key Segments Covered	By Product Type, By End Use Verticals, and By Region
Key Companies Profiled	Netmeds Marketplace Ltd. EasyMedico Medlife Amazon. Inc Apotek The Kroger Co. Walgreen Co. Giant Eagle, Inc. Walmart Express Scripts CVS Health Optum, Inc. L Rowland & Co (Retail) Ltd Zur Rose Group AG McKesson Corporation SHOP-APOTHEKE EUROPE N.V. UK Meds Direct Ltd. Walgreens Boots Alliance, Inc. DocMorris
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

This chart illustrates the estimated sales amounts generated by stores on various platforms within United Kingdom. WooCommerce shows a significant lead, with total sales amounting to $276.71B, which constitutes 28.12% of the region's total sales on platforms. Custom Cart reports sales of $228.71B, accounting for 23.24% of the total platform sales in United Kingdom. HCL Commerce also holds a notable share, with its sales reaching $164.61B, representing 16.73% of the overall sales amount. This data provides a comprehensive view of the market dynamics in United Kingdom, highlighting which platforms are driving the most sales.

The United Kingdom appeared to have Europe's biggest B2C e-commerce market in 2021. UK consumers spent over 250 billion euros on online purchases, roughly twice as much as their French counterparts, who ranked second. Germany was Europe's third-biggest online market, with a revenue of 100 billion euros. This picture changes, however, when looking at the share of e-commerce within a country's GDP. Denmark, and Greece join the UK as countries where online shopping made up more than seven percent of GDP.

Mobile-driven shoppers Surely, the UK is an outlier in the European e-commerce, as data on the mobile segment attests. Latest rankings from 2021 indicated that mobile commerce represented 60 percent of online retail sales in the United Kingdom, the highest percentage out of 19 countries in the European region.

How does Europe prefer to pay online?

Debit cards ranked as the most popular online payment method, while credit cards were preferred by nearly one-fifth of e-commerce users. When looking at the main card issuers, Visa and Mastercard were the leading payment card schemes in Europe, although with huge differences among countries.

During the peak of the coronavirus (COVID-19) crisis (March-April 2020) when many countries worldwide introduced lockdown measures, e-commerce share in total retail sales saw proportions that were not seen before. In the United Kingdom, where an already mature e-commerce market exists, e-commerce share saw as high as 31.3 percent, before stabilizing in the subsequent periods. In the most current period (as of January 31, 2021), United Kingdom, United States and Canada were the leading countries where e-commerce had a higher share as a proportion of total retail, at 24, 17, and 15 percent, respectively.

The online revenue of asos.com amounted to US$3,528.2m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

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What is the Size of Wine E-Commerce Market?

The wine e-commerce market size is forecast to increase by USD 13 billion, at a CAGR of 7.8% between 2024 and 2029. The market exhibits a significant luxurious appeal, as consumers increasingly prefer the convenience of purchasing table wines and spirits online. This trend is driven by the alcohol's social status and the growing aperitivo culture, where wine is enjoyed before meals as an appetizer. Wine economists forecast continued growth in this sector, with importers and commercial trade playing crucial roles. However, the market faces challenges, including the complex regulatory environment and the risk of sales to minors. These factors necessitate stringent compliance measures and strong security systems to ensure a reputable online shopping experience.

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Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

Product Type

  Still wine
  Sparkling wine
  Fortified wine


Flavor

  Red wine
  White wine
  Rose wine


Geography

  Europe

    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India


  South America

    Brazil


  Middle East and Africa

Which is the Largest Segment Driving Market Growth?

The still wine segment is estimated to witness significant growth during the forecast period. In the realm of global wine e-commerce, the category of still wines refers to the online sales of non-carbonated vintages, encompassing red, white, and rose wines. This segment represents the largest share of the market due to the widespread popularity of still wines among consumers.

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The still wine segment was valued at USD 16.87 billion in 2019. The still wine segment showcases an extensive array of offerings from diverse regions and grape varieties, catering to a broad spectrum of preferences. From affordable and mass-produced options to premium and high-end labels, e-commerce platforms provide consumers with an extensive selection of still wines, enabling them to explore various choices from the comfort of their homes. Organic and premium wines, as well as alternatives in packaging, are also readily available on these platforms, catering to the evolving preferences of the modern wine consumer. Social drinkers and wine enthusiasts alike can indulge in the world of wine tourism through these online platforms, broadening their horizons and enhancing their wine knowledge.

Which Region is Leading the Market?

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Europe is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The European wine e-commerce market is a significant sector, driven by the region's status as the world's largest wine producer. Countries like France, Italy, and Spain lead in grape cultivation, contributing to the production of Still wine, Red wine, White wine, Rose wine, and Fortified wine, including Sparkling wine. European markets for Sparkling wine are growing, with countries such as Norway, Sweden, Finland, Denmark, Germany, the UK, Switzerland, and Austria being major importers. The increasing preference for Sparkling wine is propelling the expansion of the regional wine e-commerce industry. Notable European e-commerce platforms specializing in wine include Vinatis and Wine in Black (Viva Wine and Spirits Ab).

How do Technavio's company ranking index and market positioning come to your aid?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bright Cellars Inc. - The company offers wines such as premium wine, sparkling wines, low alcohol and low sugar wines through its online platform.

Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:

Costco Wholesale Corp.
DRINKS Insiders LLC
E vino Comercio de Vinhos SA
Flaviar Inc.
Fratelli Wines Pvt. Ltd.
Gifts Inc.
GoBrands Inc.
IBEROWINE GOURMET S.C.
Living Liquidz
Naked Wines plc
RESERVEBAR HOLDINGS CORP.
Retail Services and Systems Inc.
SNAP41 Inc.
The Wine Emporium
Uber Technologies Inc.
VINELLO retail GmbH
Vintage Wine Estates Inc.
Vivino Inc.
Wine Inc.

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