In 2020, the e-commerce sales reached a share of **** percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach **** percent, up from the previous years.

The average revenue per user in the e-commerce market in the United Kingdom was forecast to increase between 2025 and 2029 by in total 282.3 U.S. dollars (+10.52 percent). This overall increase does not happen continuously, notably not in 2029. The average revenue per user is estimated to amount to 2,966.45 U.S. dollars in 2029. Find more information concerning Brazil and Czechia. The Statista Market Insights cover a broad range of additional markets.

The United Kingdom is the leading market in Europe when it comes to online shopping. In 2021, the revenue of e-commerce in the United Kingdom reached a total of 129 billion British pounds. This figure is almost 15 percent up from the 112.7 billion British pounds in 2020, and over triple the revenue of UK e-commerce in 2015.

Leading e-commerce sectors According to the most recent e-commerce activity reports issued by the Office for National Statistics, non-store retailing done online, followed by textile, clothing, and footwear sales were the two sectors with the highest shares of retail e-commerce sales. Internet sales in Great Britain accounted for 92.6 percent of non-store retail, and over 26 percent of textile, clothing and footwear sales.

Sales value trends

Following the spike in e-commerce growth in 2020 due to the Covid-19 pandemic, internet retail sales were up 10.8 percent in 2021 compared to 2020, which had seen a much higher increase, at 47 percent. By the month, internet retail sales dropped by 20 percent as of January 2022. This decrease is likely due to UK shoppers re-adopting in-store shopping.

In 2023, e-commerce sales in the United Kingdom had a growth of 4.8 percent, much higher than the negative 7.2 percent seen in the previous year. In 2028, e-commerce sales are expected to grow by 3.8 percent.

The multinational British retailing company Kingfisher plc saw high like-for-like e-commerce sales growth in the United Kingdom (UK) over quarters 1, 2 and 3 of 2020. In the second quarter of 2020, the e-commerce retailer saw the largest growth in like-for-like sales of approximately 203.5 percent.

Online retail in the United Kingdom has been gaining ground in the past decade. With the onset of the coronavirus (COVID-19) crisis, the value of online retail sales in the United Kingdom is estimated to reach just below *** billion British pounds in 2021. In 2022, the figure decreased to *** billion British pounds. What ranks high in UK e-commerce? In the United Kingdom, clothing and household goods were the most popular retail items consumers purchased through the internet in 2020. Data published by the Office for National Statistics (UK) showed that other leisure activities and services such as booking holiday accommodations, travel arrangements and event tickets were other areas consumers depended on the internet to buy. German e-commerce market The UK might have the highest share of online sales in retail trade, but other European countries such as Germany and France have had impressive track records over the years as well. According to the forecasts provided by German E-commerce and Distance Selling Trade Association (bevh), the market volume of Germany’s e-commerce sector was projected to see over ** billion euros in 2021.

The monthly trend in the value of retail internet food sales in Great Britain surged between March 2020 and March 2021, when the first COVID-19 restrictions were enforced. After that, the monthly growth showed negative values until October 2022. In March 2025, online food sales increased by 4,1 percent.

The share of enterprises that make B2C e-commerce sales via website in the United Kingdom increased by 2.4 percentage points (+12.7 percent) in 2020 in comparison to the previous year. With 21.3 percent, the share of enterprises thereby reached its highest value in the observed period. Over the observed period, the share of enterprises has been subject to fluctuation.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

The week before the UK government announced nationwide lockdown measures in an effort to contain the coronavirus (Covid-19) outbreak, online-only brands had a growth rate of 17 percent in their revenues, compared to the same period the previous year. This rate grew as high as 161 percent in the week ending May 17.

In 2020, the share of enterprises that make B2B and B2G e-commerce sales via website in the United Kingdom decreased by 0.7 percentage points (-5.69 percent) compared to 2019. Nevertheless, the last two years recorded a significantly higher share of enterprises than the preceding years.

In March 2025, the share of total retail sales of textile products, clothes, and shoes made online in Great Britain amounted to 28 percent. A peak was reached in February 2021, when online sales reached about 65 percent of total retail sales of textile products, clothes, and shoes in Great Britain.

In March 2021, online retail sales of furniture, lighting, and household articles peaked in Great Britain, reaching approximately 505 million British pounds. This represents more than double the sales figures recorded in March 2020 and 2019, when furniture e-commerce sales were around 211 million and 178 million pounds, respectively.

The furniture e-commerce market in the UK When looking at annual sales figures for furniture e-commerce, the impact of the COVID-19 pandemic on the industry is apparent. In Great Britain, online retail sales of furniture witnessed unprecedented growth between 2019 and 2020, as government-imposed lockdowns made home offices the new normal. By 2021, the furniture e-commerce market in Britain generated nearly four billion British pounds in sales, up from 477 million pounds only a decade earlier.

Leading furniture e-tailers in the UK While Amazon was the leading online store in terms of furniture e-commerce revenues, the UK's very own Argos was the leading homeware website by share of voice in the second quarter of 2022. Argos' online sales witnessed steady growth in recent years, reaching more than five billion U.S. dollars in 2020. Argos is headquartered in Milton Keynes, United Kingdom.

In 2022, cross-border accounted for ** percent of business-to-consumer (B2C) e-commerce revenue in the United Kingdom. In 2020, the market share of cross-border e-commerce peaked at **** percent, before declining to **** percent in the following year.

The monthly change in the value of internet non-food retail sales in Great Britain showed its peak in November 2020, probably due to the pandemic restrictions. As of March 2025, the online retail sales increased by 8.3 percent.

The penetration rate in the e-commerce market in the United Kingdom was forecast to continuously increase between 2025 and 2029 by in total **** percentage points. After the eighth consecutive increasing year, the penetration rate is estimated to reach ***** percent and therefore a new peak in 2029. Find more information concerning Singapore and China.The Statista Market Insights cover a broad range of additional markets.

In 2021, sales of edible grocery products through e-commerce channels amounted to around 17.2 billion British pounds in the United Kingdom, while store-based sales totaled around 128 billion. Edible grocery online sales had been steadily increasing, reaching the highest growth in 2020 due to the COVID-19 pandemic. By 2026, the sector's e-commerce sales are projected to reach over 22 billion British pounds.

The revenue in the furniture e-commerce market in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 5.6 billion U.S. dollars (+64.81 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 14.27 billion U.S. dollars and therefore a new peak in 2029. Find more information concerning the United States and Czechia. The Statista Market Insights cover a broad range of additional markets.

From January 2020 to March 2020, the proportion of internet sales to all retailing in non-specialized stores increased on a steady course in Great Britain. After that month, figures had considerable fluctuations. As of March 2025, internet sales represented 24.3 percent of all retail sales in non-specialized stores.

Between 2007 and 2021, online retail sales of furniture, lighting and household articles in Great Britain increased more than 800 percent, going from a mere 400 million British pounds in 2007 to nearly four billion pounds in 2021. The most significant increase in furniture e-commerce sales occurred between 2019 and 2020, as online retail sales surged due to the onset of the COVID-19 pandemic.