The eCommerce industry in the United Kingdom was expected to amount to an overall revenue of ****** billion U.S. dollars in 2024. It is estimated to increase to ****** billion U.S. dollars by 2029. With ***** billion U.S. dollars, the fashion segment is forecast to remain the biggest segment in the market.The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Find more key insights for the eCommerce industry such as UK: internet retail sales change y-o-y by sector 2022, UK: internet retail sales value index 2022, and UK: internet retail sales growth y-o-y by sector 2022.

Use of information and communication technology (ICT) and e-commerce activity by UK businesses. Annual data on e-commerce sales and how businesses are using the internet.

Discover the latest eCommerce statistics in United Kingdom for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in United Kingdom, uncovering the distribution of stores across categories and platforms.

The United Kingdom is the leading market in Europe when it comes to online shopping. In 2021, the revenue of e-commerce in the United Kingdom reached a total of 129 billion British pounds. This figure is almost 15 percent up from the 112.7 billion British pounds in 2020, and over triple the revenue of UK e-commerce in 2015.

Leading e-commerce sectors According to the most recent e-commerce activity reports issued by the Office for National Statistics, non-store retailing done online, followed by textile, clothing, and footwear sales were the two sectors with the highest shares of retail e-commerce sales. Internet sales in Great Britain accounted for 92.6 percent of non-store retail, and over 26 percent of textile, clothing and footwear sales.

Sales value trends

Following the spike in e-commerce growth in 2020 due to the Covid-19 pandemic, internet retail sales were up 10.8 percent in 2021 compared to 2020, which had seen a much higher increase, at 47 percent. By the month, internet retail sales dropped by 20 percent as of January 2022. This decrease is likely due to UK shoppers re-adopting in-store shopping.

UK E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data was reported at 2.400 % in 2017. This records an increase from the previous number of 2.200 % for 2016. United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data is updated yearly, averaging 3.800 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 5.600 % in 2013 and a record low of 2.200 % in 2016. United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

United Kingdom E Commerce: 250-999 Employees data was reported at 79.400 % in 2016. This records an increase from the previous number of 78.800 % for 2015. United Kingdom E Commerce: 250-999 Employees data is updated yearly, averaging 74.900 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 79.400 % in 2016 and a record low of 66.500 % in 2012. United Kingdom E Commerce: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

Internet sales in Great Britain by store type, month and year.

United Kingdom E Commerce: Business: Over Website: 1000+ Employees data was reported at 45.700 % in 2016. This records an increase from the previous number of 43.700 % for 2015. United Kingdom E Commerce: Business: Over Website: 1000+ Employees data is updated yearly, averaging 44.200 % from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 46.500 % in 2012 and a record low of 33.000 % in 2008. United Kingdom E Commerce: Business: Over Website: 1000+ Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S031: E Commerce: Proportion of Businesses Making E Commerce Sales.

In 2020, the e-commerce sales reached a share of **** percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach **** percent, up from the previous years.

16,000 Zara UK Fashion Products in CSV Format

Unlock fashion retail intelligence with our comprehensive Zara UK products dataset. This premium collection contains 16,000 products from Zara's UK online store, providing detailed insights into one of the world's leading fast-fashion retailers. Perfect for fashion trend analysis, pricing strategies, competitive research, and machine learning applications.

Dataset Overview

• Language: English
• Coverage: Men's, women's, and children's fashion
• File Size: ~30MB
• Data Freshness: Recently collected (2025)

Complete Data Fields Included

Product Information

• name: Complete product titles and descriptions
• brand: Brand identification (Zara)
• category: Product categories (tops, bottoms, dresses, accessories)
• description: Detailed item descriptions and features
• composition: Fabric composition and material details
• breadcrumbs: Navigation path and product hierarchy

Pricing and Promotions

• price: Current prices in GBP
• old_price: Original prices before discounts
• discount: Discount percentages and savings
• promotions: Active promotional campaigns
• currency: GBP for UK market analysis

Product Attributes

• color: Available color variations
• sizes: Size ranges and availability
• images: High-resolution product image URLs
• url: Direct product page links

Technical Fields

• uniq_id: Unique product identifiers
• scraped_at: Data collection timestamps

Key Use Cases

Fashion Trend Analysis

• Track seasonal trends and popular styles
• Analyze color preferences and combinations
• Monitor fashion trend evolution
• Predict upcoming fashion movements

Competitive Intelligence

• Study Zara's pricing strategies
• Analyze product mix and category focus
• Monitor inventory and availability patterns
• Compare market positioning

E-commerce Analytics

• Category performance analysis
• Price optimization strategies
• Inventory planning insights
• Customer preference mapping

Machine Learning Applications

• Fashion recommendation systems
• Price prediction models
• Trend forecasting algorithms
• Image recognition training data

Data Quality Features

• Clean, Validated Data: Pre-processed and error-checked
• Consistent Formatting: Standardized structure across records
• No Duplicates: Unique products only
• Complete Coverage: Entire Zara UK catalog included
• Fresh Collection: Recently scraped for current relevance

Target Industries

Fashion Retailers

• Competitive benchmarking
• Trend adoption strategies
• Pricing optimization
• Product development insights

Technology Companies

• AI training datasets
• Fashion analytics platforms
• E-commerce enhancement
• Style recommendation engines

Market Research

• Industry analysis reports
• Brand performance tracking
• Consumer behavior studies
• Trend forecasting services

Academic Research

• Fashion industry studies
• Business case studies
• Data science applications
• Sustainability research

Licensing Options

Commercial License

• Full business usage rights
• Team sharing permissions
• Resale of processed insights
• API integration allowed

Academic License

• Non-commercial research use
• Educational institution sharing
• Publication rights included
• Discounted pricing available

Delivery Methods

• Instant

This chart illustrates the estimated sales amounts generated by stores on various platforms within United Kingdom. WooCommerce shows a significant lead, with total sales amounting to $276.72B, which constitutes 28.41% of the region's total sales on platforms. Custom Cart reports sales of $224.40B, accounting for 23.04% of the total platform sales in United Kingdom. HCL Commerce also holds a notable share, with its sales reaching $161.41B, representing 16.57% of the overall sales amount. This data provides a comprehensive view of the market dynamics in United Kingdom, highlighting which platforms are driving the most sales.

This chart offers an insightful look at the store count by category in United Kingdom. Leading the way is Apparel, with 85.86K stores, which is 14.79% of the total stores in the region. Next is Home & Garden, contributing 82.59K stores, or 14.23% of the region's total. Beauty & Fitness also has a notable presence, with 51K stores, making up 8.79% of the store count in United Kingdom. This breakdown provides a clear picture of the diverse retail landscape in United Kingdom, showcasing the variety and scale of stores across different categories.

This chart provides a detailed overview of the number of United Kingdom online retailers by Monthly Views. Most United Kingdom stores' Monthly Views are Less than 100, there are 142.62K stores, which is 39.93% of total. In second place, 116.8K stores' Monthly Views are 100 to 1K, which is 32.70% of total. Meanwhile, 66.64K stores' Monthly Views are 1K to 10K, which is 18.66% of total. This breakdown reveals insights into United Kingdom stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Global Spend Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision EUR is an aggregated transaction feed that includes consumer transaction data on 6.7M+ Europe-domiciled payment accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 4.4K+ brands and 620 symbols including 490 public tickers. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to understand a company’s growth by country for a specific time period (Ex: What was McDonald’s year-over-year growth by country from 2019-2020?)

Inquire about a CE subscription to perform more complex, near real-time global spend analysis functions on public tickers and private brands like: • Analyze year-over-year spend growth for a company for a subindustry by country • Analyze spend growth for a company vs. its competitors by country through most recent time

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Global Spend Analysis

Problem A global retailer wants to understand company performance by geography to identify growth and expansion opportunities.

Solution Consumer Edge transaction data can be used to analyze shopper behavior across geographies and track: • Growth trends by country vs. competitors • Brand performance vs. subindustry by country • Opportunities for product and location expansion

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key growth drivers by geography for company-wide reporting • Refine strategy in underperforming geographies, both online and offline • Identify areas for investment and expansion by country • Understand how different cohorts are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets

United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data was reported at 9.300 % in 2017. This records an increase from the previous number of 9.200 % for 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data is updated yearly, averaging 10.850 % from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 13.100 % in 2011 and a record low of 9.200 % in 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

United Kingdom E Commerce Sales: Over a Website: 1000+ Employees data was reported at 4.000 % in 2016. This records an increase from the previous number of 3.400 % for 2015. United Kingdom E Commerce Sales: Over a Website: 1000+ Employees data is updated yearly, averaging 3.400 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 4.000 % in 2016 and a record low of 3.100 % in 2012. United Kingdom E Commerce Sales: Over a Website: 1000+ Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

United Kingdom E Commerce Sales: 250-999 Employees data was reported at 3.600 % in 2017. This records an increase from the previous number of 3.300 % for 2016. United Kingdom E Commerce Sales: 250-999 Employees data is updated yearly, averaging 5.400 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 7.500 % in 2013 and a record low of 3.300 % in 2016. United Kingdom E Commerce Sales: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

United Kingdom E Commerce Sales: Over EDI: Retail data was reported at 3.300 GBP bn in 2017. This records an increase from the previous number of 2.300 GBP bn for 2016. United Kingdom E Commerce Sales: Over EDI: Retail data is updated yearly, averaging 2.050 GBP bn from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 3.300 GBP bn in 2017 and a record low of 1.100 GBP bn in 2012. United Kingdom E Commerce Sales: Over EDI: Retail data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S028: E Commerce: Sales: By Industry.