The United Kingdom Energy Drinks Market Report is Segmented by Product Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-Free or Low-Calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Cans, PET Bottles, Glass Bottles), Distribution Channel (On-Trade, Off-Trade), and Geography (England, Scotland, Wales, Northern Ireland). The Market Forecasts are Provided in Terms of Value (USD).

The United Kingdom energy drink market was valued at USD 2.13 Billion in 2022 and is likely to reach USD 3.14 Billion by 2031, expanding at a CAGR of 4.4% during the forecast period, 2023–2031. Energy drinks boost concentration and provide a surge of energy; therefore, they are extensively consumed, especially by athletes and people engaging in sports activities in the United Kingdom (UK).

Most energy drinks have high caffeine content and contain stimulants such as Guarana and Ginseng. These beverages are non-alcoholic in nature and are made from various compounds such as sugars, protein, vitamins, sodium, and other minerals. These drinks are popular among teenagers and young adults, as they boost concentration and provide mental and physical stimulation. These drinks are also used by people with long, erratic working hours, or at social events as they provide energy and physical triggers.

These drinks are consumed cold such as soft drinks. Frequent and longer term use of these beverages is not good for the health, and thus some companies have added some herbal ingredients to ensure that their consumption does not cause any health problems among users. Energy drinks are mainly carbonated and create a fizz when the bottles or cans are opened.

The COVID-19 pandemic has made many people to become health conscious; therefore, many people are avoiding energy or carbonated drinks. Meanwhile, others have started consuming these drinks while exercising to improve their stamina and maintain good health. Energy drinks have a considerable amount of sugar and caffeine, which impacts human health. Since the pandemic had forced various industries to shut their manufacturing units, they are facing losses, which have stunted the growth and hampered economy of the country. The pandemic has caused disturbances in the supply chains and the production of energy drinks in the UK, which has hampered the market. These changes have compelled many companies to produce sugar-free and non-carbonated drinks, as a healthier alternative to the conventional ones.

United Kingdom Energy Drink Market Trends, Drivers, Restraints, and Opportunities

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This statistic shows the total value of the energy and sports drinks market in the United Kingdom (UK) from 2013 to 2024. In 2024, the energy and sports drinks market was worth around **** billion British pounds. Compared to the previous year this constitutes a slight increase of ****million in market value.

The United Kingdom energy drinks market size reached approximately USD 2.22 Billion in 2024. The market is further expected to grow at a CAGR of 4.30% between 2025 and 2034, reaching a value of USD 3.38 Billion by 2034.

The UK energy drink market, a vibrant segment within the broader beverage industry, is experiencing steady growth fueled by several key factors. The market's expansion is driven by increasing consumer demand for convenient and functional beverages, particularly among young adults and professionals seeking a boost in energy and focus. Health and wellness trends are also impacting the sector, with a noticeable shift towards energy drinks featuring natural ingredients, reduced sugar content, and functional benefits beyond simple caffeine delivery. This has led to product diversification, with manufacturers introducing innovative flavors, formulations incorporating vitamins and minerals, and eco-friendly packaging options. While premiumization and functional benefits are driving growth in higher-priced segments, the competitive landscape remains intense, with established multinational corporations like Coca-Cola and Red Bull competing against smaller, niche brands focusing on specific consumer needs and preferences. The market's growth trajectory is expected to remain positive, albeit at a moderate pace, driven by sustained consumer demand and ongoing product innovation. Despite the positive outlook, the UK energy drink market faces challenges. Concerns regarding the health implications of high sugar and caffeine content continue to influence consumer choices and regulatory scrutiny. Fluctuating raw material costs and evolving consumer preferences for healthier alternatives can also impact profitability. Furthermore, increased competition and the emergence of innovative substitutes, including functional waters and plant-based energy drinks, pose a threat to market share. The established players are responding to these challenges through strategic partnerships, acquisitions, and a heightened focus on marketing and distribution strategies, specifically targeting growing online retail channels. Overall, the UK energy drink market shows promise for continued growth, but success will hinge on adapting to evolving consumer needs, embracing sustainable practices, and mitigating potential health concerns. Maintaining a balance between innovation and responsible product development is crucial for long-term success in this dynamic sector. Recent developments include: In September 2022, Virtue Clean Energy, the brand that creates clean alternatives in the energy drink category, launched its newest product, Virtue Clean Energy in the United Kingdom. Virtue Drinks contain zero sugar & zero calories, made with all-natural ingredients. It has 80mg of 100% organic caffeine derived from green coffee beans, plus B vitamins (B3, B6, B7, B12)., In June 2022, the United Kingdom plant-based energy drink company Tenzing launched two new plant power shots. The 150ml blends come in two flavors; apple, matcha, and ginger and black cherry, guarana, and goji., In March 2022, United Kingdom's start-up PerfectTed launched a range of canned natural energy drinks powered by matcha green tea. The drinks are 100% natural, plant-based, gluten-free, and free from additives, preservatives, and added sugars. Therefore, many consumers have switched to energy drinks, one of the reasons driving the market.. Notable trends are: The Drinks Segment Dominates the Energy Drink Market.

The size of the UK Energy Drink Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.50% during the forecast period. An energy drink is a type of beverage designed to boost physical and mental performance, typically by increasing energy levels, alertness, and endurance. These drinks often contain a combination of ingredients such as caffeine, sugars, vitamins, amino acids (like taurine), and herbal extracts (such as guarana or ginseng). Caffeine is the primary stimulant, providing a quick energy boost by stimulating the central nervous system. Sugar or artificial sweeteners provide a rapid source of calories, contributing to a temporary surge in energy. Energy drinks are commonly consumed by individuals seeking a quick pick-me-up, whether for studying, working long hours, or enhancing athletic performance. They are marketed towards young adults, athletes, and those with demanding lifestyles. However, their high caffeine and sugar content has raised concerns about potential health risks, including increased heart rate, high blood pressure, and potential dependency. Recent developments include: In September 2022, Virtue Clean Energy, the brand that creates clean alternatives in the energy drink category, launched its newest product, Virtue Clean Energy in the United Kingdom. Virtue Drinks contain zero sugar & zero calories, made with all-natural ingredients. It has 80mg of 100% organic caffeine derived from green coffee beans, plus B vitamins (B3, B6, B7, B12)., In June 2022, the United Kingdom plant-based energy drink company Tenzing launched two new plant power shots. The 150ml blends come in two flavors; apple, matcha, and ginger and black cherry, guarana, and goji., In March 2022, United Kingdom's start-up PerfectTed launched a range of canned natural energy drinks powered by matcha green tea. The drinks are 100% natural, plant-based, gluten-free, and free from additives, preservatives, and added sugars. Therefore, many consumers have switched to energy drinks, one of the reasons driving the market.. Key drivers for this market are: Rising Health & Wellness Trends, Strategic Initiatives By Key Players. Potential restraints include: Cost Considerations Coupled With Availability Of Alternatives. Notable trends are: The Drinks Segment Dominates the Energy Drink Market.

The Report Covers UK Sports Drink Companies and It is Segmented by Product Type (Isotonic and Hypertonic/Hypotonic), Packaging Type (PET Bottles, Cans, Tetra Packs, and Pouches/Sachets), and Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Health Stores, Online Retail Stores, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

UK Energy Drink Market size is valued at USD 2,983.3 Million in 2024 and is anticipated to reach USD 4,752.3 Million by 2032, growing at a CAGR of 6% from 2026 to 2032.

UK Energy Drink Market Dynamics

The key market dynamics that are shaping the UK energy drink market include:

Key Market Drivers

Urbanization: Increased urbanization in the UK has led to a higher demand for convenient and on-the-go beverage options, including energy drinks. The urban lifestyle often correlates with busy schedules, prompting consumers to seek quick energy boosts.

Rising Disposable Income: As disposable incomes rise, consumers are more willing to spend on premium energy drink products. This trend supports the growth of the market, allowing for greater variety and innovation in product offerings.

Health Consciousness: There is a growing awareness of health and wellness among consumers, leading to a preference for energy drinks with lower sugar content and natural ingredients.

United Kingdom Energy Drink Market size was valued at USD 2.04 Billion in 2023 and is projected to reach USD 3 Billion by 2031, growing at a CAGR of 4.4% from 2024 to 2031.

United Kingdom Energy Drink Market: Definition/Overview The United Kingdom energy drink encompasses a diverse range of beverages designed to provide rapid energy and performance enhancement appealing to consumers across fitness, professional, and lifestyle applications. Traditional energy drinks typically contain caffeine, taurine, and sugars, while recent innovations have introduced sugar-free and functional varieties to cater to health-focused consumers. Leading brands offer energy drinks that not only boost physical stamina but also improve mental alertness, focus, and mood meeting the varied demands of a broad consumer base seeking both indulgent and health-conscious options. This market serves not only direct consumers but also the fitness, retail, and hospitality industries as energy drinks are increasingly integrated into active lifestyle routines and professional settings. The growing emphasis on functional ingredients, including B vitamins, amino acids, and plant extracts has expanded the range of available options allowing the market to meet evolving consumer preferences for natural, low-calorie, and eco-friendly alternatives.

How high is the brand awareness of Monster in the UK?When it comes to energy drink consumers, brand awareness of Monster is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Monster in the UK?In total, 47% of UK energy drink consumers say they like Monster.What is the usage share of Monster in the UK?All in all, 45% of energy drink consumers in the UK use Monster.How loyal are the consumers of Monster?Around 37% of energy drink consumers in the UK say they are likely to use Monster again.What's the buzz around Monster in the UK?In 2024, about 30% of UK energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The revenue in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market in the United Kingdom was forecast to increase between 2024 and 2029 by nearly *** billion British pounds.Find further information on the British energy and drinks market here.

In 2024, a combined *** billion liters of sports and energy drinks were consumed in the United Kingdom. The combined consumption has steadily increased from 2013 to 2019. After a brief decline at the beginning of the pandemic, it rose regularly again from 2021 onwards. In 2017, *** million liters of energy drinks were consumed in the UK. Additionally, *** million liters of sports drinks were drunk in the same year bringing total consumption of both to *** million liters. Compared to 2016, the combined consumption stagnated after increasing between 2012 and 2016 by ** million liters. However, during that time frame, sports drinks saw their consumption decline, while energy drink consumption grew significantly. Consumption frequency of energy drinks Energy drinks are a drink for the occasional user. Over *** million consumers drink an energy drinks less than once a month. Approximately ********consumers drink energy drinks once a day or more often in 2023. Energy drink brands in Britain Brands with the furthest reach among consumers are Red Bull and Lucozade. Looking at the specific products, Red Bull was the most frequented product. However, combined Lucozade Energy, Sport, and other Lucozade products find their way into more hands than Red Bull. Own label products of supermarkets have a much smaller reach than the Red Bull and Lucozade brands, even if all own label products on the market are counted together.

The sales volume in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market in the United Kingdom was forecast to increase between 2023 and 2027, expected to reach almost *** million liters by 2027.Find further information on the British energy and drinks market here.

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Energy Drinks Market Size 2025-2029

The energy drinks market size is forecast to increase by USD 51.3 billion, at a CAGR of 8.7% between 2024 and 2029.

The market is driven by the hectic lifestyle and the growing demand for instant energy boosts. Consumers, particularly the younger demographic, seek products that can help them stay alert and focused throughout the day. This demand is further fueled by the increasing preference for low-calorie energy drinks, catering to health-conscious consumers. The market is also witnessing technological advancements, such as the use of carbon dioxide for packaging and LED lighting for retail displays, to enhance the consumer experience. However, the market faces significant challenges, including stiff competition from low-cost substitutes. These alternatives, such as coffee and energy shots, offer similar energy benefits at lower prices, making it essential for energy drink companies to differentiate themselves through unique product offerings and effective marketing strategies.
To capitalize on market opportunities, companies must focus on innovation, targeting specific consumer segments, and addressing health concerns associated with energy drink consumption. Effective navigation of these challenges requires a deep understanding of consumer preferences, competitive landscape, and market trends.

What will be the Size of the Energy Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The energy drink market continues to evolve, driven by shifting consumer preferences and dynamic market dynamics. Functional ingredients, such as B vitamins and green tea extract, have gained prominence in energy drinks, catering to consumers seeking enhanced physical performance and mental focus. Direct-to-consumer sales and online retailers have emerged as significant distribution channels, offering convenience and competitive pricing. Packaging formats, including single-serve pouches and various can sizes, cater to diverse consumer needs and preferences. Brands differentiate themselves through natural flavors, premium offerings, and sustainability initiatives, addressing health concerns and environmental impact. Price points and caffeine content remain critical factors in consumer decision-making, with value brands and sugar-reduced options gaining popularity.

Regulations and standards, including FDA regulations and EU food labeling, ensure food safety guidelines and ph level requirements are met. Marketing strategies, including advertising campaigns, social media marketing, and influencer marketing, have become essential tools for brands to build brand loyalty and reach consumers. Product endorsements and brand messaging further enhance market presence and consumer trust. Energy drinks have found applications across various sectors, including office workers, night shift workers, and convenience stores. Refrigeration requirements and shelf life considerations are essential factors for retail outlets. As the market unfolds, brands continue to innovate, addressing consumer preferences, health concerns, and sustainability initiatives.

Regulations and standards ensure market transparency and safety, while supply chain transparency and ingredient sourcing further strengthen consumer trust.

How is this Energy Drinks Industry segmented?

The energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Sparkling energy drinks
  Still energy drinks


Distribution Channel

  Offline
  Online


Type

  Natural/organic
  Conventional


Category

  Carbonated Energy Drinks
  Non-Carbonated Energy Drinks
  Natural Energy Drinks
  Sports Drinks


Format

  Ready-to-Drink (RTD)
  Shots
  Powder


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The sparkling energy drinks segment is estimated to witness significant growth during the forecast period.

Sparkling energy drinks, characterized by their carbonated nature and dissolved carbon dioxide, have gained significant popularity among consumers, particularly the younger demographic, due to their energy-boosting reputation. Companies continue to innovate in this segment, expanding their product lines and flavor options. In April 2024, Breville introduced InFizz Fusion, a carbonation system capable of infusing carbonation into various beverages, including juices, wine, alc

The UK sports drink market is projected to reach USD 2,154.0 million by 2025, with continued expansion pushing its value to approximately USD 3,524.0 million by 2035. This growth represents a compound annual growth rate (CAGR) of 5.0% over the forecast period, driven by rising consumer interest in fitness and hydration, increased demand for low-calorie options, and the expansion of online retail channels.

Semi-Annual Market Update for the UK Sports Drink Market

Analysis of UK Sports Drink Categories by Segments

Market Concentration and Competitive Landscape in the UK Sports Drink Ecosystem

United Kingdom is one of the biggest energy drink markets worldwide. In 2023, the per capita consumption of energy drinks in the UK was second only to that in the U.S. worldwide. So, which energy drink brands are popular in the UK? As of July 2024, Red Bull is the most well-known energy drink in the United Kingdom with a brand awareness of 94%. Following closely behind are two different brands, namely Monster and Lucozade Energy, as both are recognized by 88 percent of online respondents in the UK. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore Consumer Insights Brand Profiles. These statistics show results of the Brand KPI survey.

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Sports And Energy Drinks Market Size 2024-2028

The sports and energy drinks market size is forecast to increase by USD 106.7 billion at a CAGR of 13.52% between 2023 and 2028.

The market is experiencing significant growth, driven by increasing consumer preferences for functional beverages and the rising number of health and wellness conscious consumers, particularly among millennials. This demographic is fueling market expansion with their active lifestyles and demand for convenient, on-the-go beverage solutions. Additionally, the market is benefiting from the trend toward more functional drinks, as consumers seek alternatives to traditional sugary drinks. However, challenges persist, including growing concerns over obesity and the potential health risks associated with excessive consumption of these beverages. Companies operating in this market must navigate these challenges by offering healthier options, transparent labeling, and effective marketing strategies to capitalize on the market's opportunities. Overall, the market presents significant growth potential for businesses that can effectively address consumer demands and navigate regulatory and health concerns.

What will be the Size of the Market during the forecast period?

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The market encompasses a diverse range of functional beverages designed to enhance physical performance and provide energy boosts. These beverages, which include sports drinks fortified with electrolytes and energy drinks containing caffeine and organic sugar, have gained significant popularity among consumers seeking to optimize their health and fitness routines. Market size is substantial, with sales continuing to grow due to increasing consumer awareness and demand for convenient, on-the-go hydration solutions. Key market trends include the rise of B2C enterprises and ecommerce platforms, enabling easy access to these products for consumers worldwide. Additionally, international institutions and trade associations are driving research and development efforts to create innovative, functional beverages catering to various dietary preferences, such as keto, paleo, and plant-based diets.
Vitamins and minerals are increasingly incorporated into these beverages, further expanding their appeal to health-conscious consumers. Overall, the market is a dynamic and evolving industry, poised for continued growth and innovation.

How is this Sports And Energy Drinks Industry segmented?

The sports and energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Organic
  Non-organic


Product

  Energy drinks
  Sport drinks


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The organic segment is estimated to witness significant growth during the forecast period. The organic segment of the market is experiencing growth due to increasing consumer preference for natural and organic products. Brands like Runa Organic and Aura Organic offer organic sports and energy drinks that adhere to specific organic certification standards. The demand for these beverages is driven by consumers' heightened awareness of the potential health and environmental benefits associated with organic products. The organic segment of the market has seen consistent growth in recent years, as consumers prioritize natural and organic options.

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The organic segment was valued at USD 53.20 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific (APAC) is experiencing growth due to increasing demand in emerging economies like India and China. Canned and bottled sports and energy drinks are becoming increasingly popular in the region. In 2022, China held the largest market share in APAC, driven by a high consumer preference for these beverages. Key companies in China include Red Bull, Coca-Cola, and Suntory. To expand their reach in APAC, manufacturers are investing in marketing and promotion. For instance, Coca-Cola launched single-serve bottles in India and Indonesia in 2019 to cater to budget-conscious consumers. Energy drinks, electrolytes, and functional beverages are popular categories in the market, with many containing caffeine, sugar, vitamins

The United Kingdom Energy and Sports Drink market is expected to add more than 1.02 billion by 2028, growing number of fitness enthusiasts and gym-goers.

The UK Energy Drink market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

Regular consumption of energy drinks is not seen among the oldest generation in the UK, according to Statista's Global Consumer Survey. However, around ***percent of Millennials said they drink energy drinks regularly. The share of Gen Z was comparatively higher at ***percent.