Users aged ******** years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for **** percent of all users. Overall, Facebook users aged ******** were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

In January 2025, the United Kingdom had more than **** million Facebook users. Four years before, in September 2020, the number of Facebook users in the UK stood at *****, showing a **** percent growth in audience size in four years. Facebook remains the leading social network Despite a recent history of controversies and user privacy breaches - not least of which being the Cambridge Analytica scandal of 2018 - Facebook has managed to remain the top social network in the UK. As of July 2024, the platform had a **** percent market share, almost six times over that of X, formerly known as Twitter. Besides being the most popular social network across all age groups, Facebook and its subsidiary WhatsApp report the highest use among those aged between 26 and 35 years old. Role in political advertising Facebook has also proved to be a lucrative advertising platform, having generated **** percent of online ad revenue in the UK in 2018. This was forecast to increase to ** percent in 2021, placing the social network second to Google within the online advertising sector. Unsurprisingly, political groups aiming to capitalize on this reach have taken to large-scale advertising on Facebook. In 2019, **** million euros was spent on targeted political advertising in the UK alone, the second-highest reported figure in Europe.  

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost ** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for ** percent of users. Around ** percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed to **** billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly *** billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of *** billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted *** million MAUs, a figure that would rise to *** million by the first quarter of 2021. Globally, Facebook had roughly **** billion MAUs by the first quarter of 2021.

There were 56 600 000 Facebook users in United Kingdom in March 2024, which accounted for 81.8% of its entire population. The majority of them were women - 53.4%. People aged 25 to 34 were the largest user group (14 000 000). The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 900 000.

In January 2025, **** percent of Facebook users in the United Kingdom were *****, and **** percent were men. In 2022, there were 51.9 million Facebook users in the UK, a figure which is expected to decrease to **** million by 2027.

In 2023, there were **** million users of social media platform Facebook in the United Kingdom. In 2028, the number of monthly active Facebook users is projected to reach ** million individuals. In January 2020, Facebook reached a market share of ***** percent. In 2018, the services offered through Facebook reached all age groups in the country but slightly more ****** users than **********. Facebook gets used more than once a day by around ** percent of the UK online population. Only ** percent of UK adults that go online don't use Facebook at all.

As of September 2024, 14 percent of Facebook users in the United Kingdom made between 22,800 and 31,200 GPB a year. Furthermore, a further 13 percent of Facebook users earned between 31,200 and 43,200 GBP annually.

This statistic displays a forecast of the Facebook user penetration rate in the United Kingdom (UK) from 2018 to 2027. In 2027, the share of monthly active Facebook users is projected to reach more than **** percent of the total digital population. It is estimated that there will be almost ** million Facebook users in the UK by 2027.

In a small café in Austin, Texas, a 68-year-old grandmother shares reels of her garden with her granddaughter, who lives in Tokyo. Meanwhile, a high school student in Nairobi livestreams his gaming tutorial to friends across the world. Behind these everyday moments is Facebook — the digital backbone connecting over...

There were **** million Facebook Messenger users in the United Kingdom in January 2025, up from **** million in November 2023. Facebook Messenger user numbers peaked in the UK in May 2024, with a record audience of users in the country, and have remained stable ever since. Messenger users increased considerably between March 2020 and May 2020 and have since been relatively constant.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

As of September 2024, 37 percent of Facebook users in the United Kingdom were millennials, and 33 percent were Generation X. Additionally, one in five Facebook users were Generation Z, and one in ten were Baby boomers.

In 2021, Facebook UK Limited held net assets worth approximately 687 million British pounds, up from 528 million British pounds in the preceding fiscal period. During the most recently reported year, the company stated 1.37 billion British pounds in fixed assets.

During the first half of 2024, 84.4 percent of requests for user data issued to Facebook by the government of the United Kingdom (UK) resulted in some data being shared. In the first half of 2021, the share of user data requests where some data was produced to the government agencies peaked at 92 percent.

On a brisk January morning, Sarah, a small business owner in Ohio, launched her very first Facebook ad. With a modest $150 budget, she was hoping to generate a few leads for her new skincare line. Within three days, her ad reached over 12,000 people, and she closed 18 sales—all...

In January 2025 in the United Kingdom, there were a total of **** million users of Facebook Messenger. The largest group according to age and gender was women aged 25 to 34 years, with a total of ** percent of users belonging to this demographic. Additionally, **** percent of users were men in the same age group. Furthermore, just *** percent of users of the instant messaging service were male users aged 65 years and older.

In March 2025, Facebook’s market share reached ***** percent in the United Kingdom, this is a slight ******** on the previous month. In January 2017, Facebook's web visit share hit an all time high of ** percent. Lower market share, higher revenuesWhile the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that increased to over billion British pounds in 2019 and close to two billion in 2021. The company’s total European revenue amounted to ** billion U.S. dollars as of the fourth quarter of 2024.    Growth in active usersAs well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted *** million MAUs, a figure that would peak at *** million in the fourth quarter of 2021. Globally, Facebook had **** billion MAUs in the fourth quarter of 2023.

In January 2025, almost ** percent of Facebook Messenger users in the United Kingdom belonged to the 25 to 34 year age group, making them the largest audience of the instant messaging app. Overall, ** percent of users were aged between 35 and 44. Additionally, around one in ten users were aged 18 to 24 years.

In 2021, the corporation tax expenses of Facebook UK Limited amounted to almost 70 million British pounds, up from 57.7 million British pounds in the previous year. During the same fiscal period, total income tax expense of Facebook UK Ltd amounted to 28.8 million GBP.

In June 2023 in the United Kingdom, there were approximately *** million users of Meta's Facebook aged between 13 and 17 years. Additionally, Facebook Messenger had a total of *** thousand users in the UK belonging to this age group. Overall, Meta's Instagram had over *** million UK teenage users the platform in June 2023, accounting for around **** percent of the platform's audience in the country.