The UK apparel market is a hotbed of competition. From mid-market players to value clothing companies, specialist brands to department stores, the UK retail landscape has been anything but unexciting with tectonic changes happening in the past decade. In 2018, the leader in the market was Marks and Spencer with a market share of *** percent. This was a considerably poor performance for M&S, as previously the retailer had a relatively secure position at the top with *** percent share. On the other hand, Primark, whose market share has made the biggest leap over this period of time, is an ambitious and likely contender.  Winners and losers   As the present statistic demonstrates, for the time being Primark seems to be a winner while Marks and Spencer has reasons to be cautious. Next is one retailer who was able to keep its position stable, whereas the same cannot be said of Arcadia Group, who owns brands like Topshop, Topman, and Miss Selfridge among others. Indeed, sales numbers for Arcadia slumped significantly over the years and the retailer was recently threatened with store closures as the company had to go into restructuring.    Good days for specialist retailers   Specialist retailers such as JD Sports and Sports Direct were two brands that increased their market share between 2008 and 2018. Particularly, Sports Direct has recently been a much talked about retailer in UK retail as its CEO Mike Ashley made several moves to buy out ailing high street retailers, including department stores House of Fraser and Debenhams. Most recent data reveals that the revenue of Sports Direct generated from UK and European markets is on a reassuring track.

Next plc’s share in the UK clothing market sank below ***** percent in 2018, which was a first for the fashion retailer in the last 10 years. The brand had it particularly good between 2014 and 2016 when sales figures soared in this period. The future is not so bright for Next In the women’s clothing category, Next is one of the most popular brands among UK consumers, yet the retailer’s most recent financial performance might be a cause for distress. In the financial year 2018/2019, Next drastically cut back the number of stores it operated after a drop in sales and profit. This represents a major slump in the company’s performance in the last decade. Online almost overrides retail sales The decreasing footfall to Next stores and the ensuing closures are not the only troubles, though. While Next experienced a decline in retail sales, its online sales delivered only impressive results. Since 2009, Next e-commerce sales doubled and caught up with the retailer’s store sales.

Online women's clothing retailers' revenue is forecast to expand at a compound annual rate of 0.4% over the five years through 2025-26, including a 0.1% hike in 2025-26, to reach £15.1 billion. The industry has expanded thanks to the dramatic upswing in photos and videos posted online and fast, affordable fashion. The surge of social media and influencer-driven marketing has fuelled engagement among younger demographics and underpinned much of the industry's revenue growth. Platforms like Instagram and TikTok have become not just discovery tools but conversion engines, prompting retailers to expand their digital presence and adopt social-commerce models. However, mounting ethical scandals – especially those connected to labour exploitation and misleading advertising – have increasingly tarnished some brands, triggering waves of brand switching and compelling retailers to rethink their reputation management. Coupled with pressure on profit from high return rates and price-sensitive consumers, the industry is entering a critical phase of consolidation and adaptation. While social commerce, influencer culture and streamlined digital journeys have propelled leading brands like Gymshark and Boohoo to meteoric heights, traditional fast-fashion models have been tested by rising return rates, ethical controversies and heightened operational costs. The trend of “bracketing”, where shoppers order multiple sizes and return what doesn’t fit, has become endemic, inflating logistics expenses and eroding profit. Major retailers like ASOS and PrettyLittleThing have implemented return fees and tiered delivery options to ease cost pressures, yet these measures have often coincided with dampened sales and customer disengagement. Meanwhile, consolidation has gathered pace, with Frasers Group boosting stakes in both ASOS and Boohoo (now Debenhams Group), signalling heightened competition for a finite, increasingly fickle customer base. Over the coming years, greater regulatory scrutiny, particularly concerning sustainability and greenwashing, will heighten compliance costs and strain fast-fashion-led entrants, pushing the industry towards authentic environmental, social and governance (ESG) initiatives. The proliferation of second-hand and resale platforms like Depop and Vinted is set to compound additional pressure on traditional online retailers, amplifying the need for differentiation through circular and sustainable product offerings. On the innovation front, social commerce is poised to soar, with projections estimating a near-doubling of sector sales by 2028. Brands that embrace frictionless, shoppable experiences and prioritise community-driven influencer marketing are likely to outperform those clinging to legacy models. Ultimately, adaptability, both in terms of technology adoption and reputational safeguarding, will be crucial for achieving sustainable growth in this evolving retail landscape. Revenue in the Online Women's Clothing Retailing industry is slated to climb at a compound annual rate of 2.9% to £17.4 billion over the five years through 2030-31.

Market Size statistics on the Clothing Retailing industry in the UK

UK Fashion Ecommerce Market size is estimated to be valued US$ 44.01 billion in 2025 and is expected to a CAGR of 15.7%, reaching US$ 122.14 billion by 2032.

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Apparel Market Size 2025-2029

The apparel market size is valued to increase USD 707.4 billion, at a CAGR of 7.1% from 2024 to 2029. Sustainability and ethical practices will drive the apparel market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 44% growth during the forecast period.
By End-user - Women segment was valued at USD 686.90 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 68.66 billion
Market Future Opportunities: USD 707.40 billion
CAGR : 7.1%
APAC: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by advancements in core technologies and applications, as well as shifting consumer preferences. Technological innovations, such as augmented reality and virtual fitting rooms, are revolutionizing the shopping experience, offering personalized and interactive solutions for customers. Additionally, the growing adoption of sustainable and ethical practices is becoming a significant market trend, with an increasing number of brands prioritizing eco-friendly materials and ethical labor practices. The service types and product categories within the market are also expanding, with a focus on customization and personalization. Online penetration continues to grow, with local and unorganized players increasingly entering the digital marketplace.
According to recent data, e-commerce sales in the fashion industry are projected to account for over 30% of total sales by 2025. Regulations and regional mentions also play a crucial role in shaping the market, with varying regulations and consumer preferences influencing market dynamics across different regions. Overall, the market presents numerous opportunities for growth and innovation, as well as challenges that require strategic planning and adaptation.

What will be the Size of the Apparel Market during the forecast period?

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How is the Apparel Market Segmented and what are the key trends of market segmentation?

The apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Women
  Men
  Children


Distribution Channel

  Offline
  Online


Type

  Mass
  Premium
  Luxury


Wear Type

  Casual Wear
  Formal Wear
  Sportswear
  Sleepwear


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth and transformation, with key trends shaping its evolution. Currently, the women's segment holds the largest market share, driven by changing fashion trends, increasing purchasing power, and evolving lifestyles. Fashion trends continuously evolve, with women often leading the way in adopting new styles and designs, resulting in a persistent demand for new clothing items, accessories, and footwear. Moreover, the apparel industry is focusing on various initiatives to reduce water consumption, implement ethical sourcing practices, and enhance customer relationship management. Quality control systems, virtual fitting technologies, and supply chain management are crucial aspects of the industry's ongoing improvements.

Product assortment planning, energy efficiency improvements, and wearable sensor integration are also gaining traction, with material traceability systems, apparel design software, and 3D garment design becoming essential tools. In the realm of sustainability, there is a growing emphasis on sustainable textiles, digital textile printing, circular economy models, and inventory management. Fabric dyeing, garment manufacturing, labor standards compliance, textile printing methods, product lifecycle management, automated cutting systems, e-commerce platforms, and pattern cutting techniques are all undergoing advancements to meet the evolving needs of consumers and businesses. Furthermore, the industry is exploring innovations such as smart clothing technology, sales analytics, computer-aided design, and textile recycling processes.

These advancements are expected to drive future growth, with industry experts anticipating a 15% increase in demand for adaptive clothing solutions and a 12% rise in the adoption of computer-aided manufacturing technologies. In conclusion, the market is a dynamic and ever-evolving industry, with continuous innovation and improvement shaping its future. The focus on sustainability, cus

Clothing retailing revenue is forecast to rise at a compound annual rate of 5.2%. Clothing retailers have faced a challenging period. Online shopping continues to fuel high return rates, averaging 30%, straining logistics and denting retailers’ returns Rising wage costs are also squeezing margins profit, with April 2025’s National Living Wage hike adding £7 billion in extra costs across the UK retail sector, according to the British Retail Consortium. Consumer confidence remains fragile, dampening growth forecasts and driving intense promotional activity in the key winter period. UK clothing retailers are transforming their operations amid shifting economic, social and geopolitical pressures. Many are accelerating nearshoring to protect supply chains, cut lead times and strengthen quality oversight, while reducing transport emissions. Geopolitical tensions and shipping disruptions are driving this shift, though higher production costs and post-Brexit trade rules have created additional challenges. Still, opportunities for growth remain. Social media is reshaping fashion retail, turning platforms like TikTok and Instagram into powerful sales channels, especially among younger consumers. At the same time, fast fashion is falling out of favour as shoppers and regulators push for sustainability. Retailers are pivoting to circular models, durability initiatives and transparent practices to remain competitive in a changing market. In 2025-26, revenue is expected to bump up by 1.6% to €50 billion, while the average profit margin is expected to reach 10.8% in the current year, a marked rise on the 4.8% recorded five years previously, but still lower than pre-pandemic levels thanks to rising costs. Revenue is slated to grow at a compound annual rate of 3.2% over the five years through 2030-31 to £58.6 billion. Social commerce is set to surge. Platforms like TikTok and Instagram are integrating shopping features and live shopping will gain momentum, blending entertainment and commerce to engage younger audiences. Physical stores will retain their place, though, with major brands expanding and reimagining spaces to deliver immersive, tech-enabled experiences. AI will transform retail by personalising shopping, optimising inventory and supporting sustainability goals. However, regulatory shifts loom large. Higher business rates from 2026 will pressure profit, while scrapping the de minimis import threshold could level competition by imposing VAT on low-value imports. These developments signal a retail landscape defined by digital integration, immersive in-store experiences and tighter regulation, demanding agility from clothing retailers.

Global Fashion Retail Market Size Was Worth USD 91.25 Billion in 2023 and Is Expected To Reach USD 157.88 Billion by 2032, CAGR of 7.09%.

In March 2025, the share of total retail sales of textile products, clothes, and shoes made online in Great Britain amounted to ** percent. A peak was reached in February 2021, when online sales reached about ** percent of total retail sales of textile products, clothes, and shoes in Great Britain.

This statistic shows supermarkets' share of the fashion retail market in the United Kingdom (UK) from June 2004 to July 2014, as value and volume share. Over this period, value and volume share has increased as supermarket fashion ranges become more common and popular among shoppers. In July 2014, supermarkets had a 23.4 percent share of market volume compared to 16.7 percent around the same period in 2004.

As per Cognitive Market Research's latest published report, the Global Online Fashion Retail market size was $771.90 Billion in 2022 and it is forecasted to reach $2,755.17 Billion by 2030. Online Fashion Retail Industry's Compound Annual Growth Rate will be 17.37% from 2023 to 2030. Market Dynamics of the Online Fashion Retail Market:

Evolution in online shopping along with the emergence of technologies:

Technological advancement has become the center of life. Most devices such as smartwatches, and mobile phones with multiple accessibilities merge with digital networks. Technologies such as blockchain, and artificial intelligence have pushed online fashion businesses to be more user-friendly which can help customer to fulfill their needs. E-commerce retail platforms which are using several technologies would be able to surge their competitive advantage towards better customer experiences and customizing the products as per their requirements. Artificial Intelligence (AI) is becoming the most popular technology in the online fashion retail industry. AI has the ability to change vast and diverse data into valuable data which helps to exceed cost, speed, and time. Furthermore, Augmented Reality (AR) technology also plays a vital role which provides a real-time view and also magnified computer-generated information.

Restraining Factor:

Lack of close examination and frauds in online shopping:

Many customers want to feel and touch the product in order to identify product quality. Thus, most of the customers prefer to purchase from window shops to touch-feel-try the products which may lead to hinder the market growth to some extent. In addition, the products shown in the pictures are sometimes misleading. The size, colour, and appearance are not images with electronic images. In addition, many people prefer to visit physical stores for examining the product though it consumes time. Further, the online payment mode is not much safe while doing payment transactions. Therefore, retailers and e-marketers are paying attention to finding out a solution to this issue.

However, the emergence of new technologies, good discounts, availability of different brands, time-saving processes, a wide range of products, and safer payment transactions are expected to surge the market growth during the forecast period.

Current Trends on Online Fashion Retail:

Development of new applications in online fashion retail platforms:

Increasing penetration of smartphones and the emergence of new technologies followed by the development of different applications have gained traction in the online fashion retail market. Solutions like Mobile body scanning technology are having a lucrative impact on the online fashion retail market size and shape. In addition, a solution like Mobile Tailor which allows customers to take body measurements remotely and contactless by using just two photos of them enables businesses to expand their reach. Furthermore, YourFit solution also helps shoppers to find out matching online shoppers in order to overcome size issues. Thus, the development of new applications in the fashion world is projected to expand the market growth in the future.

Impact of the COVID-19 pandemic on the Online Fashion Retail Market:

The outbreak of Covid-19 has significant impact on the global fashion retail market. As governments of several nations announced lockdown and social distancing regulations, the market has faced several damages during the Covid-19 pandemic. However, there are some positive impacts such as the emergence of new technologies i.e. ewallet, 360-degree videos, three-dimensional product view, and trying on clothes with augmented reality has gained traction during a pandemic. The online fashion market has gained traction among young consumers during the outbreak of COVID-19. UK-based eCommerce company BooHoo has reported that during the lockdown their sales has increased by 45% in May 2020.

As the online fashion retail industry is growing, fashion businesses need to adapt to changing circumstances. Due to the high competition in the sector, online fashion businesses have to implement new intelligent solutions which are going to recommend the right product to the right customer in real time. Introduction of Online Fashion Retail:

In the past decade, increasing usage of the internet has given new momentum to the online fashion retail market. Rising demand for designer dress...

The revenue in the fashion e-commerce market in the United Kingdom was modeled to be ************* U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Fashion.

UK retail market is leading the way in industry innovation, whether it's high-end retail, sustainable fashion, mobile retailing, or tech capabilities.

Plus-Size Clothing market will experience high growth during 2025 to 2035 due to increasing demand for numerous clothing trends, body positivity campaigns, and plus-size consumers going to retail stores. The market will be around USD 319,821 million in 2025 and is expected to reach USD 583,451 million by 2035 at a compound annual growth rate (CAGR) of 6.2% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 319,821 million
Industry Value (2035F)	USD 583,451 million
CAGR (2025 to 2035)	6.2%

Country Wise Outlook

Country	CAGR (2025 to 2035)
USA	6. 1%

Country	CAGR (2025 to 2035)
UK	6.7%

Region	CAGR (2025 to 2035)
European Union	5.9%

Country	CAGR (2025 to 2035)
Japan	6.5%

Country	CAGR (2025 to 2035)
South Korea	6.2%

Competitive Landscape

Company Name	Estimated Market Share (%)
ASOS Curve	14-18%
Lane Bryant	12-16%
Torrid	9-13%
Eloquii	7-11%
H&M+	5-9%
Other Companies (combined)	40-50%

The UK Luxury Goods Market Report Segments the Industry by Product Type (Clothing and Apparel, Footwear, Eyewear, Leather Goods, Jewelry, Watches, and Beauty and Personal Care) by End User (Men, Women, and Unisex) and by Distribution Channel (Single Brand Stores, Multi Brand Stores, and Online Stores). The Market Forecasts are Provided in Terms of Value (USD).

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Online Apparel Retailing Market Size 2025-2029

The online apparel retailing market size is forecast to increase by USD 343.2 billion, at a CAGR of 16.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of mobile commerce and network marketing. Consumers preference for the convenience and accessibility of shopping online, coupled with the widespread adoption of digital payment systems, is fueling this trend. However, the market faces challenges as well. The presence of counterfeit products poses a significant threat, requiring robust measures to ensure authenticity and consumer trust. Retailers must navigate this issue carefully to maintain their brand reputation and customer loyalty. As the market continues to evolve, companies must stay agile and adapt to these dynamics to capitalize on opportunities and mitigate risks effectively.
By focusing on customer experience, innovation, and brand protection, retailers can differentiate themselves and thrive in the competitive online apparel retailing landscape.

What will be the Size of the Online Apparel Retailing Market during the forecast period?

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The market continues to evolve, with dynamic market dynamics shaping its various sectors. Product photography plays a crucial role in showcasing merchandise, while order fulfillment ensures timely delivery. Social media integration enhances brand visibility, and ethical sourcing addresses sustainability concerns. Online storefronts and website optimization attract customers, reducing carbon footprint through e-commerce platforms. Customer retention is fostered through personalization algorithms, interactive shopping experiences, and mobile commerce. Mobile app development caters to on-the-go consumers, and 3D modeling offers virtual try-on technology. Security protocols and customer data protection maintain trust, while fair trade practices and customer segmentation cater to diverse demographics. E-commerce platforms employ machine learning for predictive analytics, subscription services, and fraud detection.

Omnichannel strategy integrates physical and digital channels, and recycled materials and upcycled products cater to the growing demand for sustainability. Content marketing, payment gateways, and shipping logistics further streamline operations. Virtual assistants, returns processing, and virtual styling offer enhanced customer service, while loyalty programs and data analytics provide valuable insights. Augmented reality (AR) and virtual reality (VR) create immersive shopping experiences, and influencer marketing expands reach. Continuous innovation in technology and consumer preferences keeps the market in a constant state of flux.

How is this Online Apparel Retailing Industry segmented?

The online apparel retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men apparel
  Women apparel
  Children apparel


Product

  Upper wear apparel
  Bottom wear apparel
  Others


Business Segment

  Business-to-consumer (B2C)
  Business-to-business (B2B)


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By End-user Insights

The men apparel segment is estimated to witness significant growth during the forecast period.

The market is witnessing dynamic trends, with sustainable fashion gaining prominence. Consumers are increasingly seeking eco-friendly and ethically sourced clothing, leading retailers to prioritize ethical sourcing and fair trade practices. Inventory management plays a crucial role in ensuring stock availability and reducing wastage, while personalization algorithms offer customized shopping experiences. Pay-Per-Click (PPC) advertising and social media marketing are key digital marketing strategies, driving customer engagement and sales. Interactive shopping experiences, such as virtual try-on technology and augmented reality, enhance the customer journey. Mobile commerce and mobile app development cater to the growing preference for convenient, on-the-go shopping. Fashion trends influence buying behavior, with product reviews and influencer marketing shaping customer decisions.

Email marketing and loyalty programs foster brand loyalty and customer retention. Product photography, order fulfillment, and shipping logistics ensure a seamless shopping experience. Data privacy and security protocols protect customer data, while machine learning and predictive analytics optimize operati

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Secondhand Apparel Market Size 2025-2029

The secondhand apparel market size is forecast to increase by USD 212.1 billion, at a CAGR of 14.9% between 2024 and 2029.

Major Market Trends & Insights

By End-user - Women segment was valued at USD 48.70 billion in 2023
By Type - TTSD segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 274.67 billion
Market Future Opportunities: USD 212.10 billion 
CAGR : 14.9%

Market Summary

The market is experiencing a significant shift in consumer behavior, with an increasing number of individuals opting for pre-owned clothing. According to recent studies, the global secondhand clothing market is projected to reach a value of USD 77 billion by 2025, growing at a steady pace. This growth can be attributed to the rise of resale platforms, which have made it easier for consumers to buy and sell used clothes. These platforms have also contributed to the complexity of the secondhand apparel supply chain, allowing for a more efficient and sustainable way of trading pre-owned items.
Additionally, the environmental benefits of buying secondhand clothing, such as reduced carbon emissions and waste, have become increasingly important to consumers. As a result, the market is expected to continue growing, offering businesses opportunities to tap into this expanding market and cater to the evolving needs of consumers.

What will be the size of the Secondhand Apparel Market during the forecast period?

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The market exhibits a consistent growth trajectory, with current sales representing approximately 30% of the global apparel market share. Looking forward, this sector is projected to expand by around 15% annually, outpacing the growth rate of the new apparel market. Notably, the market's appeal lies in its cost savings, sustainability, and access to unique and vintage items. In comparison, the new apparel market, which includes sales from retailers and manufacturers, accounts for the remaining 70% of the market share.
Despite this larger market share, the secondhand sector's growth rate surpasses that of the new apparel market, highlighting its potential significance. This trend underscores the increasing consumer preference for affordable, sustainable, and unique clothing options.

How is this Secondhand Apparel Market segmented?

The secondhand apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Women
  Men
  Kids


Type

  TTSD
  Resale


Product Types

  Casual Wear
  Formal Wear
  Sportswear
  Vintage Clothing


Price

  Low-End
  Mid-Range
  Premium


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period.

Women dominate the market, driving its significant expansion. Sustainability and circular economy models have become increasingly popular, leading more women to purchase pre-owned clothing. This shift is influenced by factors such as environmental consciousness, the quest for unique fashion statements, and cost savings. Women can find a diverse selection of secondhand apparel on clothing resale platforms, fashion rental services, and online consignment shops. The acceptance and normalization of secondhand clothing within the fashion industry have strengthened the market's position, contributing to the growth of sustainable fashion consumption. The pre-owned clothing market is experiencing a substantial increase in customer lifetime value, with women accounting for a large portion.

The textile recycling process plays a crucial role in the industry, ensuring that clothing is authenticated, refurbished, and graded before being resold. Payment processing systems facilitate seamless transactions, while inventory management and data-driven fashion retail enable efficient operations. The market's future growth is expected to continue, with a projected increase in clothing donation programs and the integration of e-commerce platforms. Consumer behavior towards secondhand clothing is evolving, with a growing emphasis on ethical fashion consumption and return rate optimization. Garment quality assessment and apparel upcycling techniques are becoming more prevalent, contributing to the circular fashion economy. Customer segmentation in the secondhand fashion market is essential for understanding the diverse needs and preferences of various demographics.

Online brand reputation, clothing condition scoring, and supply cha

The European Fashion Accessories Market is Segmented by Product Type (Footwear, Apparel, Wallets, Handbags, Watches, and More), End User (Men, Women, and Kids/Children), Category (Mass and Premium), Distribution Channel (Offline Stores and Online Stores), and Geography (Germany, United Kingdom, Italy, France, Spain, Netherlands, Poland, Belgium, Sweden, and Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

UK off Price Retail Market size is expected to be worth around USD 14.6 Billion by 2034, from USD 8.7 Billion in 2024, at a CAGR of 5.3%

This statistic presents Marks and Spencer's share of clothing and footwear market in the United Kingdom between 2007 and 2013. In the 52 weeks ending April 2013, the British fashion retailer began to lose volume market share with figures declining by *** percentage points.