This statistic presents the household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021. That year, Warburtons was the FMCG brand with the highest penetration rate in the UK, with 86.7 percent of households buying the brand. Heinz and Mc Vitie's ranked in second and third place, with penetration rates of 86.2 percent and 83.5 percent, respectively.

In 2020, Warburtons ranked highest with 591 million consumer reach points among the leading ten fast moving consumer goods (FMCG) brands in the United Kingdom (UK). Heinz was ranked second highest with 373 million points.

Fast moving consumer goods

Fast moving consumer goods refer to products that are sold quickly and at a relatively low cost. Products categories include soft drinks, toiletries, over the counter drugs, processed foods, and a wide range of other consumables. These products are normally sold in large quantities and often have a short shelf life. Pampers has the highest brand value of fast moving consumer goods brands in the world, amounting to approximately 14 billion U.S. dollars.

Warburtons and the Kraft Heinz Company

Ranked first in the United Kingdom, Warburtons is one of the UK's leading bread brands. The company was first started in 1876 and continues to be a family run business. Heinz, the UK's second most chosen FMCG brand, is an American-based company, founded in 1869. In 2015, Heinz merged with the Kraft Foods Group to become the Kraft Heinz Company. Condiments and sauces account for roughly one quarter of the Kraft Heinz Company's worldwide sales.

In UK FMCG Market, The same-day delivery alternatives offered by Amazon, are fueling further competition in the FMCG market.

The Europe FMCG Logistics Market report segments the industry into By Service (Transportation, Warehousing, Distribution, and Inventory Management, Other Value-added Services), By Product Category (Food and Beverage, Personal Care, Household Care, Other Consumables), and By Country (Germany, United Kingdom, Netherlands, France, Italy, Spain, Poland, Belgium, Sweden, Rest of Europe).

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Metaverse In FMCG Market Size 2024-2028

The metaverse in FMCG market size is forecast to increase by USD 2.85 billion at a CAGR of 26.35% between 2023 and 2028.

In the evolving digital landscape, the FMCG sector is embracing the metaverse, a virtual world where users can interact with each other and digital content. Key FMCG categories, such as herbal cosmetics and Irish whiskey, are capitalizing on this trend by creating a virtual presence. Blockchain technology is being utilized to ensure the authenticity and traceability of products, from virtual labels on glass displays to digital content. Brands are hosting virtual events, offering unique experiences, and utilizing augmented and virtual reality to engage consumers. The metaverse market is witnessing an increase in growth due to the increasing popularity of social networking and real estate in this virtual space. However, privacy and security concerns remain a challenge, requiring strong solutions to protect consumer data. Overall, the FMCG industry's strategic imperatives In the metaverse are transforming e-commerce, creating new opportunities for innovation and growth.

What will be the Size of the Metaverse In FMCG Market During the Forecast Period?

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The metaverse, a collective virtual space where users can interact with digital objects and real people, is gaining significant traction In the Fast-Moving Consumer Goods (FMCG) market. This burgeoning digital landscape, encompassing multiverse platforms, computer, mobile, and headset environments, offers unique opportunities for businesses to engage consumers in new and enriching ways. With increasing internet penetration and the rise of electronic commerce, the metaverse presents a vast marketplace for goods and services, enabling business transactions through various payment methods. The metaverse's virtual world, underpinned by advanced technology such as augmented reality and virtual reality, allows for stronger customer engagement.
A recent Shopkick survey revealed that 72% of consumers are open to purchasing products in virtual environments. The integration of non-fungible tokens and the sale of digital objects in metaverse marketplaces adds another layer of potential revenue streams for FMCG companies. Despite the potential, challenges remain, including security concerns due to the inherent risks associated with computer platforms and hackers. As the metaverse continues to evolve, it is essential for FMCG businesses to adapt and explore this new frontier to remain competitive and cater to the changing consumer preferences.

How is this Metaverse In FMCG Industry segmented and which is the largest segment?

The metaverse in FMCG industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Computer
  Mobile
  Headset


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Middle East and Africa



  South America

By Platform Insights

The computer segment is estimated to witness significant growth during the forecast period.

The market witnessed significant growth in 2023, with computers leading the market share. The expanding internet penetration facilitated this growth, as PCs offer a more enriching shopping experience for consumers. Despite the widespread use of mobile platforms, the computer segment dominates in terms of time spent online. Metaverse platforms in FMCG enable customers to explore a vast array of goods and services, compare prices, and complete transactions from their desktop computers. This convenience, coupled with the faster internet connection, will propel the computer segment's growth in the forecast period. Virtual marketplaces offer a unique customer experience, driving stronger engagement and increased conversion rates.

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The computer segment was valued at USD 510.30 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 47% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The presence of key companies such as Meta Platforms, Inc., and NVIDIA Corp., growing investments in AR technology from key companies, a rise in the adoption of applications that are technologically advanced, and strong research activities to increase the application of metaverse will facilitate the metaverse in FMCG market growth in North America over the forecast per

The FMCG packaging market is anticipated to grow steadily, attaining USD 495.9 billion in 2025 and continuing at a 5.8% CAGR to USD 871.6 billion by 2035.

Metric	Value
Market Size in 2025	USD 495.9 Billion
Projected Market Size in 2035	USD 871.6 Billion
CAGR (2025 to 2035)	5.8%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	6.9%

Country	CAGR (2025 to 2035)
United Kingdom	6.6%

Country	CAGR (2025 to 2035)
Japan	6.4%

Country	CAGR (2025 to 2035)
South Korea	6.7%

Competitive Outlook

Company Name	Estimated Market Share (%)
Amcor Plc	12-16%
Mondi Group	9-13%
Berry Global Group	7-11%
Tetra Pak	5-9%
Huhtamaki Oyj	4-7%
Other Companies	51-61%

Artificial Intelligence in FMCG and Retail Market Outlook

The global market size for Artificial Intelligence (AI) in the FMCG and retail sectors was valued at approximately USD 15.2 billion in 2023 and is projected to reach around USD 94.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 22.5%. This impressive growth can be attributed to the increasing adoption of AI technologies to enhance customer experience, optimize supply chain management, and improve inventory management.

The rapid advancement and integration of AI technologies have revolutionized the FMCG and retail sectors, driving significant growth in this market. One of the primary growth factors is the increasing demand for personalized customer experiences. AI-powered systems enable businesses to analyze vast amounts of data, allowing them to tailor recommendations, offers, and advertisements to individual consumer preferences. This personalization boosts customer satisfaction and loyalty, leading to higher sales and revenue for businesses. Additionally, AI technologies such as chatbots and virtual assistants provide 24/7 customer support, further enhancing the customer experience.

Another significant growth driver for the AI in FMCG and retail market is the need for efficient inventory management. Traditional inventory management practices often lead to overstocking or stockouts, resulting in financial losses. AI-driven inventory management systems utilize predictive analytics to forecast demand accurately, ensuring optimal stock levels. These systems can analyze historical sales data, market trends, and other variables to predict future demand, enabling businesses to make informed decisions about stock replenishment. This optimization of inventory not only reduces costs but also minimizes waste, contributing to sustainable business practices.

The optimization of supply chain operations through AI is also a crucial factor propelling market growth. AI technologies can analyze and interpret vast amounts of data from various sources, providing real-time insights into supply chain processes. This enables businesses to detect inefficiencies, reduce operational costs, and enhance overall supply chain performance. For example, AI-powered systems can predict potential disruptions in the supply chain and suggest alternative routes or suppliers, mitigating risks and ensuring timely delivery of products. As a result, businesses can maintain a competitive edge in the market while meeting customer demands efficiently.

Regionally, the adoption and growth of AI technologies in the FMCG and retail sectors vary across different parts of the world. North America, particularly the United States, leads the market due to the early adoption of advanced technologies and significant investments in AI research and development. Europe follows closely, with countries like Germany and the UK actively integrating AI into their retail and FMCG operations. The Asia Pacific region is expected to witness the highest growth during the forecast period, driven by the rapid digitization of economies such as China and India. The Middle East & Africa and Latin America are also gradually embracing AI technologies, albeit at a slower pace.

Component Analysis

The AI in FMCG and retail market is segmented by components into software, hardware, and services. The software segment encompasses various AI solutions such as machine learning, natural language processing, and computer vision. These software solutions are integral to the functioning of AI systems, enabling them to analyze data, recognize patterns, and make predictions. The growing demand for AI-driven applications in customer service, inventory management, and supply chain optimization is significantly driving the software segment's growth. Companies are heavily investing in developing advanced AI algorithms and platforms to enhance their operational efficiency and customer engagement.

Hardware components include AI-specific chipsets, sensors, and other devices that facilitate the deployment of AI technologies. The increasing need for high-performance computing capabilities to process large datasets and execute complex algorithms is propelling the demand for specialized AI hardware. Innovations in hardware technologies, such as the development of AI accelerators and neuromorphic chips, are further boosting the hardware segment. These advancements enable faster and more efficient AI computations, enhancing the overall performance of AI applications in FMCG and retail sectors.

The services segment comprises consulting

Comprehensive dataset of 98 FMCG manufacturers in United Kingdom as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

When surveyed in July 2022, over 50 percent of consumers in the United Kingdom stated that they were buying more own brand or value products due to inflation. Conversely, around 74 percent of respondents were purchasing less premium or luxury foods than previously.

North America: The US is the dominant market in this region, with significant contributions from key FMCG players. Canada and Mexico are also important markets, benefiting from proximity to the US and growing consumer spending.Europe: Western Europe is the largest FMCG market in this region, driven by developed economies such as Germany, UK, and France. Eastern Europe is experiencing growth, but challenges remain due to variations in purchasing power and distribution channels.Asia-Pacific: China and India are the major markets in this region, with increasing urbanization and rising consumer spending. Japan, South Korea, and Southeast Asian countries are also contributing to the growth.Latin America: Brazil and Mexico are the leading FMCG markets in this region. Economic growth and increasing urbanization are driving market expansion.Middle East & Africa: This region is characterized by a growing population, increasing disposable income, and modernizing retail infrastructure. Saudi Arabia, UAE, and Egypt are key markets in this region. Recent developments include: March 2021: Nestle Sa has launched its two new syrup categories which ultimately taste like freshly-baked cookies. The launch of this product further enhances the sectoral growth of the business.., July 2021: PepsiCo announced its new products with reduced sugar content by 25% in sodas and iced tea in the European region. Through this technology the company aims to catch the attention of health-conscious consumers., June 2023: Nestle SA has launched its two new plant-based dairy alternative products, under its Barista brand name. The development has taken place in the Chinese market wherein it will focus on the oat and pea-based food products in the market., May 21, 2024: PepsiCo Beverages North America (PBNA) announced today that it is growing its fleet of electric vehicles throughout the state of California. Within the next few months, the Fresno, California-based company will be operating fifty Class 8 Tesla Semi trucks out of its manufacturing and distribution facilities, and 75 Ford E-Transit electric vans will revolutionize the electrification of its equipment services fleet throughout the state. The firm will get closer to its audacious pep+ (PepsiCo Positive) target of reaching net zero emissions by 2040 with the support of the electric car rollout.. Key drivers for this market are: RISING HEALTH AWARENESS AMONG THE CONSUMERS 39, INCREASING INCLINATION TOWARDS DIGITAL TECHNOLOGY TO AID MARKET GROWTH 39; DRIVER IMPACT ANALYSIS 40. Potential restraints include: HIGH COST OF THE PRODUCT TO HAMPER MARKET GROWTH 40, RESTRAINT IMPACT ANALYSIS 41. Notable trends are: Growth Of the Organized Retail Sector in the Asia-Pacific Region.

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Europe FMCG Logistics Market Size 2024-2028

The FMCG logistics market size in Europe is forecast to increase by USD 55.71 billion at a CAGR of 4.7% between 2023 and 2028.

The European Fast-Moving Consumer Goods (FMCG) logistics market is experiencing significant transformation, driven by the increasing adoption of technology such as drones, blockchain, artificial intelligence, and robotics. These advancements aim to streamline operations, enhance supply chain visibility, and improve last mile delivery efficiency. The Internet of Things (IoT) is also playing a pivotal role in optimizing inventory management and temperature control for perishable goods like meat and fruits and vegetables. However, challenges persist, including the lack of skilled drivers and the growing importance of reverse logistics in the circular economy.
Mergers and acquisitions (M&A) in the logistics industry continue to shape the market landscape, offering opportunities for consolidation and innovation. Stay tuned for deeper insights into these trends and their implications for the market.

What will be the Size of the FMCG Logistics Market in Europe during the forecast period?

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The European Fast-Moving Consumer Goods (FMCG) logistics market is experiencing significant evolution, driven by several key trends. Agile logistics is becoming increasingly important, enabling companies to respond quickly to changing consumer demands and market conditions. Supply chain resilience is another priority, with businesses seeking to mitigate risks through various strategies, such as digital twin technology and disaster recovery plans. Blockchain technology is revolutionizing the industry by enhancing transparency and security in the supply chain. Sustainable delivery and fuel optimization are also top priorities, with the adoption of electric vehicles and sustainable packaging gaining traction. Value-added services, such as business intelligence and risk management, are increasingly important for logistics providers to offer.
Freight consolidation and intermodal logistics are helping to reduce transportation costs, while vehicle tracking and compliance management ensure regulatory compliance. Reverse logistics processes, including returns management and product recall, are becoming more sophisticated, driven by the circular economy and the need for sustainable practices. E-commerce platforms and cloud computing are transforming the FMCG logistics landscape, requiring new approaches to demand forecasting, data-driven decision making, and inventory optimization. Autonomous vehicles and conveyor systems are also gaining popularity for their ability to streamline operations and improve efficiency. Customer relationship management and transportation optimization are essential for logistics providers to deliver exceptional service and meet customer expectations.
Mobile apps and sorting systems are becoming increasingly important tools for managing logistics operations in real-time. In summary, the European FMCG logistics market is undergoing significant change, driven by trends such as agility, sustainability, technology, and customer-centricity. Logistics providers must adapt to these trends to remain competitive and meet the evolving needs of their customers.

How is this FMCG Logistics in Europe Industry segmented?

The FMCG logistics in Europe industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Food and beverages
  Personal and beauty care
  Health and hygiene care
  Home care


Service

  Transportation
  Warehousing
  VAS


Mode of Transport

  Roadways
  Seaways
  Railways
  Airways


Technology

  IoT & AI
  Robotics & Automation
  Blockchain
  Data Analytics
  Supply Chain Visibility


End-User

  Retail
  E-commerce
  Hypermarkets & Supermarkets
  Convenience Stores


Geography

  Europe

    France
    Germany
    Italy
    UK

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

The food and beverage sector is experiencing significant growth due to shifting consumer preferences and rising income levels. Organic and packaged food and drinks, which are eco-friendly, free of chemicals and pesticides, and healthier than inorganic alternatives, are increasingly popular choices. Consumers are also drawn to fresh, frozen, exotic, and boldly flavored foods as their lifestyles and eating habits evolve. In Europe, this trend is particularly notable. E-commerce fulfillment plays a crucial role in this industry's growth. With the rise of online shopping, consumers expect fast delivery, real-time visibility, and delivery accuracy. Cold chain logistics is essential for temperature-sensitive

United Kingdom Market Capitalisation: UK Main Market: Consumer Goods data was reported at 326,579.210 GBP mn in Nov 2018. This records a decrease from the previous number of 342,969.550 GBP mn for Oct 2018. United Kingdom Market Capitalisation: UK Main Market: Consumer Goods data is updated monthly, averaging 377,552.639 GBP mn from Feb 2017 (Median) to Nov 2018, with 22 observations. The data reached an all-time high of 411,804.320 GBP mn in Aug 2017 and a record low of 326,579.210 GBP mn in Nov 2018. United Kingdom Market Capitalisation: UK Main Market: Consumer Goods data remains active status in CEIC and is reported by London Stock Exchange. The data is categorized under Global Database’s United Kingdom – Table UK.Z005: London Stock Exchange: Market Capitalisation: Main Market.

The European FMCG logistics market, valued at approximately €289.51 million in 2025, is projected to experience robust growth, driven by the increasing demand for efficient and reliable supply chain solutions within the fast-moving consumer goods (FMCG) sector. This growth is fueled by several key factors. E-commerce expansion continues to accelerate, necessitating sophisticated logistics networks to handle the surge in online orders and deliveries. Simultaneously, consumers are demanding faster delivery times and greater transparency throughout the supply chain, pushing FMCG companies to invest in advanced technologies and optimized logistics strategies. The rise of omnichannel retail further complicates logistics, requiring integrated solutions that seamlessly connect physical stores with online platforms. Furthermore, growing consumer preference for sustainable and ethical sourcing is influencing logistics practices, leading to increased adoption of environmentally friendly transportation methods and responsible warehousing solutions. Competition is fierce, with major players like DHL, Kuehne + Nagel, and FedEx vying for market share through service diversification and technological innovation. Specific segments such as food and beverage logistics are particularly dynamic, reflecting trends toward specialized temperature-controlled transportation and sophisticated inventory management. The market segmentation reveals significant opportunities within various service categories. Transportation services, including road, rail, and air freight, remain a dominant segment, although growth is expected to be driven by the increasing adoption of advanced technologies such as route optimization software and real-time tracking systems within transportation. Warehousing, encompassing both conventional and specialized facilities, is crucial for efficient inventory management and order fulfillment. Growth here will likely come from increased automation, particularly in high-volume distribution centers. The 'Other Value-Added Services' segment, encompassing activities like labeling, packaging, and customs brokerage, is also poised for growth as FMCG companies seek to streamline their supply chains and enhance product quality. Regional variations within Europe are expected, with larger economies like Germany and the UK demonstrating higher market penetration and potentially faster growth compared to smaller markets. However, all regions will likely benefit from the overall market expansion as consumer demand and e-commerce adoption continue to grow. Recent developments include: January 2023: CEVA Logistics announced the creation of a dedicated Finished Vehicle Logistics (FVL) organization as part of its integration with GEFCO. The move comes following the purchase of the French automotive logistics specialist in July 2022 by the CMA CGM Group. CEVA Logistics offers a full range of global logistics and supply chain services, including contract logistics and air, ocean, ground, and finished vehicle transport. With the GEFCO acquisition and integration, CEVA is now the largest France-based logistics company and a global leader in automotive logistics solutions., March 2022: DHL Parcel UK announced a new partnership with ZigZag, the technology platform specializing in e-commerce returns. ZigZag'snetwork of over 100 retailers, including Selfridges, GAP, and Superdry, can now access DHL's Just Right Returns service. It is a fast, convenient, and high-quality returns solution. ZigZagretailers can offer their customers the option to return their parcels at any of DHL's 3,500 service points nationwide for next-day collection, with returns delivered to the retailers the following day. The fast turnaround offered by DHL will appeal to retailers looking to get goods back on the shelves quickly through efficient returns handling.. Notable trends are: E-commerce Sales to Rise at a High Pace in Europe.

United Kingdom Market Capitalisation: AIM: Consumer Goods data was reported at 10,285.603 GBP mn in Oct 2018. This records a decrease from the previous number of 12,384.736 GBP mn for Sep 2018. United Kingdom Market Capitalisation: AIM: Consumer Goods data is updated monthly, averaging 3,817.928 GBP mn from Jan 2006 (Median) to Oct 2018, with 154 observations. The data reached an all-time high of 12,636.427 GBP mn in Aug 2018 and a record low of 1,460.600 GBP mn in Aug 2006. United Kingdom Market Capitalisation: AIM: Consumer Goods data remains active status in CEIC and is reported by London Stock Exchange. The data is categorized under Global Database’s United Kingdom – Table UK.Z006: London Stock Exchange: Market Capitalisation: AIM Market.

This statistic looks at the top 10 FMCG companies which operate and work in the United Kingdom (UK) in 2014. Each company is broken down by sales, profit and market value. Unilever PLC is the leading FMCG company in market value with a total of 124.52 billion American dollars worth.

Base Year 2023 Forecast Period 2024-2028 Market Growth X.XX%*

The revenue in the 'Convenience Food' segment of the food market in the United Kingdom was forecast to continuously increase between 2025 and 2030 by in total 1.4 billion U.S. dollars (+20.06 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 8.41 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Convenience Food' segment of the food market was continuously increasing over the past years.Find further information concerning the average revenue per capita in the 'Meat' segment of the food market in Denmark and the average volume per capita in the 'Cheese' segment of the food market in Sweden. The Statista Market Insights cover a broad range of additional markets.

Over the five years through 2024-25, revenue is set to climb at a compound annual rate of 2% to £6.4 billion. This growth stems from recovering business confidence, which was previously shaken by Brexit, the COVID-19 pandemic and soaring inflation, deterring investments. Mounting demand for online and digital research services and intense political activity has also fuelled expansion. Facing stiff competition, market research and public opinion polling companies have innovated to gain a competitive edge, embracing acquisitions in order to gain access to new technology and niche markets, as well as heavily investing in technology to improve data collection and analysis. The shift towards digital advertising has driven the adoption of advanced data gathering and research methods to better understand online consumer behaviour, though there’s been a growing trend towards in-house research as an alternative. Revenue saw a 16.3% downturn in 2020-21, a reflection of the financial strain created by COVID-19 curtailing spending on research activities. The severity of this decline, however, was cushioned by increased market research investment from the public sector and private companies looking to navigate the aftermath of the pandemic. Revenue is forecast to grow by 2.7% in 2024-25, propelled by easing inflationary pressures and the collective effort of businesses to stabilise the economy and financial markets. Public-sector demand is also escalating, driven by the General Election and the continued political discourse necessitating insights into public opinion. Looking ahead, revenue is projected to rise at a compound annual rate of 3.1% over the five years through 2029-30, reaching £7.5 billion. Growth will be fuelled by a rebound in business confidence and an uptick in spending. Demand for companies specialising in web-based market research and social media marketing is expected to surge, supported by strong advertising activity and a mounting need for media research. As e-commerce continues on a steady growth path, there will likely be an increased emphasis on investing in novel research technologies and specialised data analytics capabilities.

The price per unit in the 'Convenience Food' segment of the food market in the United Kingdom was forecast to continuously increase between 2025 and 2030 by in total 1.6 U.S. dollars (+14.02 percent). After the tenth consecutive increasing year, the price per unit is estimated to reach 12.98 U.S. dollars and therefore a new peak in 2030. Notably, the price per unit of the 'Convenience Food' segment of the food market was continuously increasing over the past years.Find further information concerning the volume in the 'Oils & Fats' segment of the food market in Germany and the average revenue per capita in the 'Ready-to-Eat Meals' segment of the food market in Israel. The Statista Market Insights cover a broad range of additional markets.

This statistic shows the customer base of FMCG brands based on their vote in the EU referendum in the United Kingdom (UK) in 2016. PG Tips was the brand with the highest proportion of customers that voted to leave the EU at 64 percent, followed by Dove at 55 percent.