Learn about the expected rise in demand for household and sanitary paper products in the UK market and the projected growth trends for the industry over the next decade.

The Europe Tissue and Hygiene Paper Market Report Segments the Industry Into by Product Type (Baby Diapers, Feminine Hygiene, Household Paper, Incontinence Products, and More), Raw Material (Kraft Pulp, Sulfite Pulp, Recycled, and Other Raw Material), Usage Type (At-Home, Away-From-Home), End-Use Industry (Residential Households and More), and Country (United Kingdom, Germany, France, Italy, and More)

The Paper and Paperboard Product Manufacturing industry has long been a cornerstone of Europe’s manufacturing landscape, driven by historically strong demand for printed materials, packaging and stationery. However, recent trends show a significant shift towards digital document management. European consumers and businesses well on their way to shifting to electronic alternatives for documentation, communication and billing, favouring efficiency and environmental considerations over traditional paper-based practices. The surge in secure digital file storage and the legal recognition of electronic documents, notably in France, are cutting the reliance on physical paper products. Revenue is forecast to drop at a compound annual rate of 4.2% over the five years through 2024 to €61.6 billion, including estimated drop of 3.2% in 2024. It’s not all doom and gloom, though – luxury and bespoke stationery items remain in high demand. Retailers across Europe report rising sales in high-end notebooks and crafted writing materials, with people exhibit a growing appreciation for the tangibility and quality of these premium products. Brands like Montblanc and Hermes are capitalising on this trend, offering luxurious collections that cater to customers seeking exclusivity and artisanal charm. Revenue is slated to swell at a compound annual rate of 2.8% over the five years through 2029 to €70.7 billion. Paper and product manufacturers will come up two key challenges: adapting to the accelerating embrace of IT and telecommunication technologies and responding to ever-growing environmental concerns. Digitalisation in retail and education is set to further diminish paper usage as they continue their transition to digital receipts and tech-integrated learning environments, respectively. However, sustainable solutions and the burgeoning desire for environmentally responsible products will open up some growth opportunities. To keep pace, manufacturers will need to align their strategies with these trends, prioritising sustainability while exploring niche markets for luxury paper goods.

This statistic shows the total turnover of businesses manufacturing household and sanitary goods and toilet requisites in the United Kingdom (UK) from 2008 to 2023. In 2023, such manufacturing enterprises in the UK produced a turnover of approximately *** billion British pounds.

Analysis of the UK household and sanitary paper products market, including consumption, production, imports, and exports from 2024 to 2035, with forecasts for volume and value growth.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

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Decorative Paper Market Size 2025-2029

The decorative paper market size is forecast to increase by USD 1.38 billion at a CAGR of 6% between 2024 and 2029.

The market is experiencing significant growth due to various trends and factors. Economic growth and urbanization are driving the demand for decorative paper in various applications, including packaging for luxury brands, spa and wellness centers, and home decor. Advancements in digital printing technology enable the production of high-quality, customized decorative papers, making them increasingly popular for specialty applications such as jewelry boxes, books, and wallcoverings. However, the increasing rate of deforestation poses a challenge to the sustainability of the decorative paper industry. To mitigate this, alternative raw materials like pulp from non-wood sources and recycled paper are being explored. Furthermore, decorative papers are finding new applications in niche markets such as flooring, glass, insulation, and construction, offering opportunities for market expansion.

What will be the Size of the Decorative Paper Market During the Forecast Period?

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The market encompasses a diverse range of products, including decorative sheets for furniture surfaces, lamination supports for decorative laminates, and impregnated decorative papers used in construction activity for buildings and home decor. These papers offer desirable attributes such as impregnability, surface quality, dimensional stability, and color consistency. The market caters to various industries, including furniture manufacturing, woodworking, and building materials. Decorative papers are utilized in numerous applications, from paneling and flooring to decorative laminates for furniture and disposable crockery. Consumer preferences for eco-friendly and sustainable alternatives have led to increased demand for decorative papers derived from renewable resources, mitigating concerns related to deforestation.
Machinesmoothed decorative papers, and decor paper for party supplies continue to gain popularity due to their versatility and aesthetic appeal. Overall, the market is experiencing steady growth, driven by increasing construction activity and the expanding home decor sector.

How is the Decorative Paper Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Furniture
  Flooring
  Wall panels
  Others


Distribution Channel

  Offline
  Online


Product Type

  Print base paper
  Absorbent kraft paper
  Decorative laminates paper
  Specialty decorative paper


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America



  Middle East and Africa

By Application Insights

The furniture segment is estimated to witness significant growth during the forecast period.

Decorative paper plays a pivotal role in the furniture industry, with its use primarily focused on enhancing the visual appeal and durability of furniture surfaces. This market segment is driven by the rising demand for personalized and customized furniture designs, as consumers seek unique pieces that align with their style and preferences. Decorative paper is typically impregnated with resins and laminated onto substrates like particleboard or MDF to create long-lasting and attractive finishes for various furniture items, including cabinets, tables, chairs, and wardrobes. Infrastructure and construction activities, as well as interior fitting projects, are other significant application areas for decorative paper.

The market for decorative paper is expanding in emerging economies due to increasing disposable income and the growing trend of home decorating. Decorative sheets, print base, decorative laminates, and impregnable surfaces are popular types of decorative paper used in various applications. Color consistency, surface quality, dimensional stability, and weight are essential factors influencing consumer preferences in the market. Decorative paper is also used in home décor, such as decorative glass, décor polystyrene, luxury furniture, and store fixtures. The market for decorative paper is expected to grow, driven by these trends and the increasing demand for sustainable and eco-friendly alternatives to traditional materials like wood.

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The Furniture segment was valued at USD 1.31 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the

United Kingdom MET: Paper & Paper Products: Home data was reported at 819.900 GBP mn in Jun 2018. This records a decrease from the previous number of 874.400 GBP mn for May 2018. United Kingdom MET: Paper & Paper Products: Home data is updated monthly, averaging 798.600 GBP mn from Jan 1998 (Median) to Jun 2018, with 246 observations. The data reached an all-time high of 973.600 GBP mn in Oct 2003 and a record low of 660.100 GBP mn in Dec 2012. United Kingdom MET: Paper & Paper Products: Home data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.C003: Industrial Exports Turnover Value: Manufacturing.

The number of enterprises in the manufacture of electric domestic appliances industry in the United Kingdom decreased by four enterprises (-2.23 percent) in 2018 in comparison to the previous year. In 2018, the number of enterprises thereby reached its lowest value in the recent years. In accordance with EU REGULATION (EC) No 250/2009 only companies are included here which were active during at least a part of the reference period. It also includes local units (branches) which do not constitute a separate legal entity and which are dependent on foreign enterprises.Find more statistics on other topics about the United Kingdom with key insights such as turnover of the food product manufacturing industry, number of enterprises in the paper and paper product manufacturing industry, and number of enterprises in the perfumes and toilet preparations manufacturing industry.

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Toilet Care Market Size 2025-2029

The toilet care market size is valued to increase USD 2.9 billion, at a CAGR of 6.4% from 2024 to 2029. Emergence of eco-friendly and premium products in toilet care will drive the toilet care market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 50% growth during the forecast period.
By Application - Household segment was valued at USD 3.82 billion in 2023
By Product - Liquid toilet cleaners segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 73.32 million
Market Future Opportunities: USD 2903.20 million
CAGR : 6.4%
APAC: Largest market in 2023

Market Summary

The market encompasses a continually evolving landscape of core technologies and applications, service types, and product categories. With a growing emphasis on eco-friendliness and premium offerings, the market is witnessing significant shifts. For instance, the global market share of eco-friendly toilet care products is projected to reach 25% by 2025, reflecting a rising consumer preference for sustainable solutions. Key drivers propelling the market's expansion include increasing urbanization, growing awareness of personal hygiene, and the emergence of advanced technologies such as automated toilet systems and smart bidets. However, challenges such as stringent regulations and competition from non-traditional solutions like reusable cloths and natural alternatives pose significant hurdles. Regions like Asia Pacific and Europe are leading the charge in toilet care innovation, with expanding sanitation facilities and a focus on modernizing infrastructure. Initiatives like the Swachh Bharat Abhiyan in India and the European Union's Water Framework Directive are paving the way for market growth in these regions. In summary, the market is a dynamic and evolving industry, with core technologies and applications, service types, and regional developments shaping its future trajectory.

What will be the Size of the Toilet Care Market during the forecast period?

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How is the Toilet Care Market Segmented and what are the key trends of market segmentation?

The toilet care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ApplicationHouseholdCommercialProductLiquid toilet cleanersToilet rim blocksOthersType Of PackagingBottlesPouchesOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Application Insights

The household segment is estimated to witness significant growth during the forecast period.

The household the market is a significant sector, encompassing products and solutions designed for maintaining and enhancing the cleanliness and functionality of toilets within residential settings. Approximately 27% of households globally utilize eco-friendly toilet cleaners, demonstrating a growing preference for environmentally conscious options. Meanwhile, the market for odor-eliminating toilets, which incorporate advanced filtration systems, is projected to expand by 18% in the near future. Toilet seat hygiene remains a priority, with antibacterial toilet surfaces gaining traction, accounting for 12% of the market. Toilet bowl sealants, designed to prevent leaks and maintain water tightness, are also in demand, with a 15% market share. Leak detection systems, essential for identifying and addressing toilet-related water damage, are expected to grow by 21%. Water-saving toilet technologies, such as dual-flush and low-flow systems, are increasingly popular, with a 19% market share, as households seek to conserve water. Toilet brush sanitation and toilet paper dispensers are other essential accessories, while waste disposal systems and plumbing repair services cater to more complex toilet maintenance needs. Bathroom cleaning supplies, including toilet bowl cleaners and sanitizers, account for a substantial portion of the market, with a 36% share. Smart toilet features, such as automatic flushing and disinfection, are gaining popularity, with a projected growth of 20%. Additionally, the market for toilet installation services, hand hygiene dispensers, and urinal sanitation solutions continues to expand. Microbial toilet cleaners and septic system maintenance services are essential components of the market, addressing specific needs in various sectors. The market for toilet cleaning solutions, including drain blockage removal and flushing system efficiency enhancements, is also growing. In summary, the household the market is a dynamic and evolving sector, with a div

The global disposable cups market size is projected to rise from USD 16.41 billion in 2024 to USD 32.89 billion by 2034, representing a CAGR above 7.2% for the 2025–2034 forecast period. Dominant industry players include Huhtamäki Oyj, Dart Container, Berry Global Group, Pactiv LLC, DUNI AB, WestRock Company, Genpak, LLC, Go-Pak UK., ConverPack Inc, Benders Paper Cups.