The UK residential rental market is poised for significant growth, with forecasts indicating a cumulative increase of nearly **** percent by 2029. This surge is expected to be front-loaded, with a robust *****percent rise anticipated in 2025. Rental growth has accelerated notably since 2021, with August 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes, as the UK housing market navigates a period of transition.

Median monthly rental prices for the private rental market in England by bedroom category, region and administrative area, calculated using data from the Valuation Office Agency and Office for National Statistics.

This dataset contains detailed information about rental properties across various locations in the UK. The data was collected by scraping Rightmove, a popular real estate platform. Each entry in the dataset includes the property's address, subdistrict code, rental price, deposit amount, letting type, furnish type, council tax details, property type, number of bedrooms and bathrooms, size in square feet, average distance to the nearest train station, and the count of nearest stations.

Researchers and analysts interested in the UK rental market can utilize this dataset to explore rental trends, pricing variations based on location and property type, amenities preferences, and more. The dataset provides a valuable resource for machine learning models, statistical analysis, and market research in the real estate sector.

Metadata: Source: The data was collected by scraping the Rightmove real estate platform, a leading source for property listings in the UK. Date Range: The dataset covers rental property listings available during the scraping period. Geographical Coverage: Primarily focused on various locations across the UK, providing insights into regional rental markets. Data Fields: Address: The location of the rental property. Subdistrict Code: A code representing the subdistrict or area of the property. Rent: The monthly rental price in GBP (£) for the property. Deposit: The deposit amount required for renting the property. Let Type: Indicates whether the property is available for short-term or long-term rental. Furnish Type: Describes the furnishing status of the property (e.g., furnished, unfurnished, or flexible options). Council Tax: Information about the council tax associated with the property. Property Type: Specifies the type of property, such as apartment, flat, maisonette, etc. Bedrooms: The number of bedrooms in the property. Bathrooms: The number of bathrooms in the property. Size: The size of the property in square feet (sq ft). Average Distance to Nearest Station: The average distance (in miles) to the nearest train station from the property. Nearest Station Count: The count of nearest train stations within a certain distance from the property. Data Quality: The data may contain missing values or "Ask agent" placeholders, which require direct inquiry with agents or landlords for specific information. Potential Uses: The dataset can be used for market analysis, rental price prediction models, understanding property preferences, and exploring the impact of location and amenities on rental properties in the UK.

Rental price statistics historical data time series (indices and annual percentage change). These are official statistics in development.

In the five-year period between 2025 and 2029, the prime residential rent for existing properties in Greater London is expected to increase by 17.1 percent. The highest percentage change is expected to occur in 2025 and 2029, when rents are to rise by 3.5 percent. In the UK, rental growth has accelerated notably since 2021, with March 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes as the UK housing market navigates a period of transition.

The Price Index of Private Rents (PIPR) has shown significant growth, reaching a value of 117.9 in January 2025. This marks an increase of approximately 17.9 percent since January 2023, reflecting a robust upward trend in rental prices. Notably, the index saw a steady rise throughout 2024, with an annual percentage change peaking at 9.2 percent in March 2024. Mainstream properties are forecast to see rents further increase until 2028.

The Index of Private Housing Rental Prices (IPHRP) is a quarterly experimental price index. It tracks the prices paid for renting property from private landlords in Great Britain. Source agency: Office for National Statistics Designation: Experimental Official Statistics Language: English Alternative title: IPHRP

The average rent for flats and maisonettes in the private rental market in Great Britain increased faster than any other property type as of January 2025. The Index of Private Housing Rental Prices measures the change in the price of renting residential property from private landlords, based on an index value of 100 in January 2023. In January 2025, the index value for flats and maisonettes amounted to 119.5 index point, suggesting an increase of nearly 20 percent since the baseline year. Detached houses increased by 16 percent.

United Kingdom Residential Real Estate Market is Segmented by Property Type (Apartments and Condominiums, and Villas and Landed Houses), by Price Band (Affordable, Mid-Market and Luxury), by Business Model (Sales and Rental), by Mode of Sale (Primary and Secondary), and by Region (England, Scotland, Wales and Northern Ireland). The Market Forecasts are Provided in Terms of Value (USD)

As of the second quarter of 2024, there were nearly ******* build-to-rent homes in the United Kingdom, the majority of which were apartments in multifamily housing. Additionally, over ****** homes were in construction, and ******* were in planning. Build-to-rent refers to homes that are built specifically for renting rather than for sale. They differentiate from traditional rent homes with their focus on the provision of services, i.e. professional on-site management, shared spaces, work zones, fitness centers. A substantial share of the built-to-rent stock is concentrated in London.

The growth of the online short-term rental market, facilitated by platforms such as Airbnb, has added to pressure on cities’ housing supply. Without detailed data on activity levels, it is difficult to design and evaluate appropriate policy interventions. Up until now, the data sources and methods used to derive activity measures have not provided the detail and rigour needed to robustly carry out these tasks. This paper demonstrates an approach based on daily scrapes of the calendars of Airbnb listings. We provide a systematic interpretation of types of calendar activity derived from these scrapes and define a set of indicators of listing activity levels. We exploit a unique period in short-term rental markets during the UK’s first COVID-19 lockdown to demonstrate the value of this approach.

The average agreed rent for new tenancies in the UK ranged from *** British pounds to ***** British pounds, depending on the region. On average, renters outside of London paid ***** British pounds, whereas in London, this figure amounted to ***** British pounds. Rents have been on the rise for many years, but the period after the COVID-19 pandemic accelerated this trend. Since 2015, the average rent in the UK increased by about ** percent, with about half of that gain achieved in the period after the pandemic. Why have UK rents increased so much? One of the main reasons driving up rental prices is the declining affordability of homeownership. Historically, house prices grew faster than rents, making renting more financially feasible than buying. In 2022, when the house price to rent ratio index peaked, house prices had outgrown rents by nearly ** percent since 2015. As house prices peaked in 2022, home buying slowed, exacerbating demand for rental properties and leading to soaring rental prices. How expensive is too expensive? Although there is no official requirement about the proportion of income spent on rent for it to be considered affordable, a popular rule is that rent should not exceed more than ** percent of income. In 2024, most renters in the UK exceeded that threshold, with the southern regions significantly more likely to spend upward of ** percent of their income on rent. Rental affordability has sparked a move away from the capital to other regions in the UK, such as the South East (Brighton and Southampton), the West Midlands (Birmingham) and the North West (Liverpool, Manchester, Blackpool and Preston).

This data sets out information on the size and shape of England's Broad Rental Market Areas (BRMAs). The information comes from the Valuation Office Agency (VOA) and is available online at https://www.gov.uk/government/organisations/valuation-office-agency Across England there are 152 Broad Rental Market Areas. These are set by the Valuation Office Agency (VOA) and are used to define the amount of support a household might be able to claim to support their housing costs, known as Local Housing Allowance. The boundaries of the broad rental market areas and Local Housing Allowance rates are shown in the Cambridgeshire Atlas | BRMAs https://cambridgeshireinsight.org.uk/wp-content/atlases/BRMA/atlas.html

Broad Rental Market Area (or BRMA) boundaries are used to determine Local Housing Allowance (LHA) rates. Empowered by the Welfare Reform Act (2007), the Rent Officer has defined the current boundaries in accordance with the Rent Officers (Housing Benefit Functions) (Amendment) Order 2008, which came into force on January 5th, 2009. The Order defines a BRMA as an area (a) comprising two or more distinct areas of residential accommodation, each distinct area of residential accommodation adjoining at least one other in the area; (b) within which a person could reasonably be expected to live having regard to facilities and services for the purposes of health, education, recreation, personal banking and shopping, taking account of the distance of travel, by public and private transport, to and from facilities and services of the same type and similar standard; and (c) containing residential premises of a variety of types and including such premises held on a variety of tenancies.

Rent Inflation in the United Kingdom decreased to 4.10 percent in October from 4.30 percent in September of 2025. This dataset includes a chart with historical data for the United Kingdom Rent Inflation.

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Vacation Rental Market Size 2025-2029

The vacation rental market size is valued to increase USD 22 billion, at a CAGR of 4.1% from 2024 to 2029. Growing tourism industry and increasing popularity of short-term vacation rental properties will drive the vacation rental market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% growth during the forecast period.
By Management - Managed by owners segment was valued at USD 48.50 billion in 2023
By Method - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 68.07 billion
Market Future Opportunities: USD 22.00 billion
CAGR : 4.1%
Europe: Largest market in 2023

Market Summary

The market encompasses the provision of short-term stays in residential properties, including houses, apartments, and homestays. This market is experiencing significant growth due to the expanding tourism industry and the increasing popularity of flexible accommodation options. According to recent data, the vacation rental sector is projected to account for over 20% of the global accommodations market share by 2025. Core technologies, such as instant booking features and digital payment systems, are revolutionizing the vacation rental industry, making it more accessible and convenient for travelers.
However, challenges persist, including the risks associated with fraudulent listings and the need for robust regulatory frameworks to ensure consumer protection. As the market continues to evolve, it presents numerous opportunities for innovation, particularly in the areas of personalized services and sustainable tourism practices.

What will be the Size of the Vacation Rental Market during the forecast period?

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How is the Vacation Rental Market Segmented and what are the key trends of market segmentation?

The vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Management Insights

The managed by owners segment is estimated to witness significant growth during the forecast period.

The markets witness significant trends shaping their operations and growth. Automated check-in and check-out systems streamline the guest experience, reducing manual labor and increasing efficiency. Social media marketing plays a crucial role in attracting and engaging potential renters, with 55% of travelers using social media to plan their trips. Legal compliance requirements are essential for vacation rental businesses, with occupancy rate optimization and access control systems ensuring adherence to regulations. Property valuation methods and smart home technology enhance the value proposition for renters, while energy management systems contribute to cost savings and sustainability. Keyless entry systems and guest review management tools facilitate seamless communication and improve the guest experience.

Customer service automation, cleaning service scheduling, revenue management strategies, and property management software enable owners to optimize their operations and maximize revenue. Rental agreement templates, digital marketing strategies, online booking systems, maintenance request systems, booking calendar software, dynamic pricing models, and channel management platforms are essential tools for vacation rental businesses. Guest experience platforms, yield management techniques, rental income projections, search engine optimization, payment gateway integration, tax calculation software, guest data analytics, customer relationship management, fraud prevention measures, accounting software integration, housekeeping management systems, guest communication tools, pricing optimization algorithms, insurance policy management, security system integration, and performance tracking metrics are all integral components of the evolving the market.

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The Managed by owners segment was valued at USD 48.50 billion in 2019 and showed a gradual increase during the forecast period.

Industry growth is expected to be robust, with 32% of travelers expressing interest in vacation rentals as an alternative to hotels. Additionally, the adoption of technology in vacation rental businesses is projected to increase by 37% in the next five years (Source: Market Research). These trends underscore the import

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UK Online Home Rental Services Market Size 2025-2029

The UK online home rental services market size is forecast to increase by USD 1.05 billion at a CAGR of 10.4% between 2024 and 2029.

The Online Home Rental Services Market is witnessing significant growth, driven by the ascendancy of hybrid and flexible rental models. These models offer increased convenience and flexibility to renters, allowing them to choose from a wide range of properties and lease durations. However, ensuring trust and security in online transactions remains a critical challenge. With the increasing prevalence of cyber threats and data breaches, renters demand robust security measures to protect their personal and financial information. Regulatory hurdles also impact adoption, as governments worldwide introduce new regulations to govern the online rental market. These regulations aim to protect consumers and ensure fair business practices, but they can add complexity and increase operational costs for rental service providers. Growth in demand for tiny home structures is the primary trend in the online home rental services market. 
To capitalize on market opportunities and navigate challenges effectively, companies must prioritize security and regulatory compliance while continuing to innovate and offer competitive pricing and flexible rental options. By addressing these challenges head-on, online home rental services can continue to disrupt traditional rental markets and meet the evolving needs of modern renters. The integration of Internet of Things (IoT) technology with building automation software is a key trend driving market expansion.

What will be the size of the UK Online Home Rental Services Market during the forecast period?

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In the dynamic online home rental services market, outdoor activities and travel itineraries continue to be popular trends among travelers. To cater to this demand, transportation services integration and travel safety features are increasingly prioritized by property management software. Travel trends indicate a shift towards environmental sustainability and community engagement, making property portfolio management an essential investment opportunity. Destination marketing, travel recommendations, and customer loyalty programs are key strategies for attracting renters. Smart home technology, including keyless entry, voice assistants, and home automation, enhances the rental experience.
Rental yield analysis, pricing algorithms, and dynamic pricing help property owners maximize income. Travelers seek local attractions, shopping and entertainment, food and beverage options, and cultural experiences when choosing a rental property. Travel insurance, ethical travel practices, and guest feedback analysis are crucial components of responsible travel. Property value assessment and rental income tracking are essential for effective property management.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Flats
  Semi-detached houses
  Detached houses


Service

  Economy
  Mid-range
  Premium


Rental Category

  Monthly
  Weekly
  Daily
  Yearly


End-user

  Resident
  Tourist


Geography

  Europe

    UK

By Type Insights

The flats segment is estimated to witness significant growth during the forecast period. The online home rental services market in the US is characterized by its technological advancements and diverse offerings. Payment processing systems ensure secure transactions, while guest safety and insurance provide peace of mind for property owners. Business travelers and families seek user-friendly platforms for booking short-term and holiday rentals, with automated processes simplifying the rental agreement and calendar synchronization. Digital marketing strategies, including search engine optimization and social media marketing, expand market reach. Seasonal rentals cater to varying demand, and property amenities enhance the user experience. Property management systems offer data analytics and pricing optimization for rental income and property taxes. Renewable energy solutions and building information modeling are essential trends in the market, as businesses and organizations strive for sustainability and cost savings.

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The Flats segment was valued at USD 648.10 million in 2019 and showed a gradual increase during the forecast period. Artificial Intelligence (AI) and energy management systems work in tandem to optimize energy usage in smart buildings, reducing operational costs and enhancing overall sustainability. Artificial intelligence and machine learning facilitate predictive analytics

Uk & Ireland Home Appliances Rental Market size was valued at USD 0.8 Billion in 2024 and is expected to reach USD 1.9 Billion by 2032, growing at a CAGR of 11.4% from 2026 to 2032.

Uk & Ireland Home Appliances Rental Market Drivers

Flexible Working and Temporary Relocations: Flexible working and temporary relocations are propelling the UK and Ireland home appliances rental market. With 44% of UK working largely remote in 2023, and 15% temporarily moving, the need for furnished, appliance-equipped rentals has increased. The Residential Landlords Association estimates a 28% increase in short-term rentals with appliances between 2021 and 2023, which supports this trend even more.

Increasing Cost of Living Problems: The increasing cost of living problems is driving the UK and Ireland home appliances rental market. With UK inflation peaking at 11.1% in 2022 and appliance prices growing by 8.5%, many customers are looking for renting options to avoid large upfront payments. The Money and Pensions Service, 24% of UK families are now contemplating renting key home equipment.

Expanding Student Population: The expanding student population is boosting the UK and Ireland appliances rental market. In 2023, 562,060 students were accepted into UK institutions, with 70% requiring temporary housing. As more students choose furnished accommodation, there is a greater demand for rentals that include appliances. According to Unipol Student Homes, 35% of students choose rentals that include appliances, up from 22% in 2019. This trend is driven by the need for ease and flexibility in student life.

The United Kingdom Real Estate Market Report is Segmented by Property Type (Residential and Commercial), by Business Model (Sales and Rental), by End User (Individuals/Households, Corporates & SMEs and Others), and by Country (England, Scotland, Wales, and Northern Ireland). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.