In 2024, the underwear market in the UK was estimated to be worth about 1.3 billion U.S. dollars, which was forecast to rise to almost 1.7 billion by 2027. The main driver in the market has been revenue generated through sales of women's underwear.  Manufacture and trade of underwear   The United Kingdom is a manufacturer of underwear, although sales figures from undergarments are ailing. Since 2008, more than half of sales from the manufacture of underwear in the UK collapsed. As far as the trade of underwear is concerned, a considerable amount of underwear is imported from overseas markets. In 2022, the value of underwear for men and boys imported from non-EU markets, for instance, was worth almost 190 million pounds, which was over 100 million more than those dispatched from the EU.  Women’s underwear   The same goes for women’s underwear. Overall, the import value of women’s undergarments for various categories was considerably greater than that for men. All categories of women’s intimate apparel included, the UK imported over 600 million British pounds worth of underwear in 2022, with bras being the highest valued item of all.

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Night & Underwear for women stands out with the highest value of 3.19 billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in France and a comparison of the volume in Italy. The Statista Market Insights cover a broad range of additional markets.

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Online Lingerie Market Size 2024-2028

The online lingerie market size is forecast to increase by USD 10.15 billion at a CAGR of 10.87% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. Retailers benefit from the cost savings associated with operating in the online space, allowing them to offer competitive pricing and expand their customer base. The advent of subscription services has also fueled market growth, providing consumers with convenient and frequent access to new lingerie styles. 
However, increasing competition from the unorganized sector poses a challenge to established players. To remain competitive, companies must focus on offering unique lingerie, exceptional customer service, and effective marketing strategies. As consumer preferences continue to shift towards online shopping, the market is expected to witness robust growth In the coming years.

What will be the Size of the Online Lingerie Market During the Forecast Period?

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The market experiences robust growth, driven by the increasing preference for convenience and accessibility among women, particularly millennials. This market encompasses a wide range of product types, including daily wear, sportswear, bridal wear, and men's undergarments. Designs cater to diverse tastes, with an emphasis on natural beauty, flexible fabrics, and luxurious materials such as lace, cotton, nylon, silk, and sheer fabrics. 
Embroidery and designs from renowned fashion houses and independent designers continue to influence the industry. The market's expansion is also fueled by the rise of working women seeking comfortable, yet stylish undergarments. According to the Bureau of Labor Statistics, employment of women in professional and managerial roles has been steadily increasing.
The industry's growth is further propelled by the trend towards luxury materials and the fusion of fashion and functionality.

How is this Online Lingerie Industry segmented and which is the largest segment?

The online lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Bras
  Panties
  Others


Price Range

  Economy
  Premium


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By Product Insights

The bras segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of intimate apparel, including bras, panties, shapewear, and briefs. Bras represent a significant market share due to their higher price point and replacement cycle. Consumers prioritize comfort and correct fit, leading to a willingness to invest in high-quality bras. Designers incorporate luxurious materials, such as silk, nylon, and cotton, as well as lace, embroidery, and jacquard patterns. Customization and the convenience of online shopping have fueled market growth. Additionally, the expansion of mobile technology has facilitated increased sales in this sector. The market caters to various customer segments, including women, millennials, and working women. Comfortable fabrics and flexible designs are essential for daily wear, while sportswear and bridal wear require specialized features.

The industry continues to evolve, with an emphasis on body positivity and inclusive sizing. Online distribution channels, including multi-brand stores and premium brands, have disrupted traditional physical retail outlets. Returns, discounts, and flexible fabric technologies are key considerations for consumers. Mergers, alliances, and global expansion are ongoing trends in the market.

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The Bras segment was valued at USD 4.67 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is experiencing significant growth due to the region's large population, increasing disposable income, and expanding online retail sector. China and India, as the most populous countries, are major contributors to the market's volume. Flipkart, for instance, generates substantial sales during its annual big billion-day sales, with the apparel segment, which encompasses lingerie, generating a substantial revenue. The growth of B2C e-commerce in key markets like Japan and C

The lingerie market size is estimated to be valued at US$ 92,871.6 million in 2024. The market is estimated to cross a valuation of US$ 1,63,207.4 million by 2034. The demand for lingerie is increasingly influenced by the broader societal movement toward inclusivity and diversity. Brands that successfully embrace and reflect these values in their marketing strategies and product lines tend to resonate more with consumers.

Attributes	Details
Lingerie Market Value for 2024	US$ 92,871.6 million
Lingerie Market Value for 2034	US$ 1,63,207.4 million
Lingerie Market Forecast CAGR for 2024 to 2034	5.80%

Historical Performance and Future Growth of the Lingerie Market

CAGR from 2019 to 2023	4.40%
CAGR from 2024 to 2034	5.80%

2019	US$ 76,727.60 million
2023	US$ 91,023.50 million

2024	US$ 92,871.6 million
2029	US$ 123,115.08 million

2029	US$ 123,115.08 million
2034	US$ 1,63,207.4 million

Category-wise Insights

Attributes	Detail
By Product Type	Briefs
Market Share in 2024	53.40%

Attributes	Detail
Top Distribution Channel	Offline
Market Share in 2024	54.80%

Country-wise Insights

Country	CAGR through 2034
United States	5.30%
Germany	4.70%
China	7.10%
India	6.40%
Australia	6.00%

Underwear Market Size Volume Per Capita in the UK, 2023 Discover more data with ReportLinker!

This statistic gives the average price of bras and panties in the United Kingdom, based on new product arrivals in September 2012 and September 2014. The average price of bras grew by 3.30 British pounds to 29.8 British pounds in 2014. Knickers however fell in value, from 17.40 to 16.40 British pounds.

Forecast: Underwear Market Size Value Per Capita in the UK 2024 - 2028 Discover more data with ReportLinker!

Considering the 24 different brands presented in this statistic, 'M&S' leads the ranking for the most frequently selected brand with 8.2 million people. Contrastingly, 'Berlei' is ranked last, with 196.17 thousand people. Their difference, compared to the M&S, lies at 8 million people.

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Lingerie Market Size 2024-2028

The lingerie market size is forecast to increase by USD 18 billion at a CAGR of 4.2% between 2023 and 2028.

The market is experiencing significant growth, driven by increasing consumer spending power and shifting preferences towards daily wear, sportswear, bridal wear, and natural beauty. Flexible fabrics, lace, cotton, and nylon are popular choices for lingerie due to their comfort and style. Mass customization and personalization are key market trends, as consumers seek unique and well-fitting lingerie.
The organized retail sector is expanding, offering consumers a wider range of options and better shopping experiences. However, the availability of counterfeit products poses a challenge to market growth. To stay competitive, lingerie brands must focus on product quality, innovation, and customer satisfaction.

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The market, a significant segment of the fashion industry, continues to evolve with changing consumer preferences and trends. Innerwear, also known as intimate wear or lingerie, includes daily wear, sportswear, bridal wear, and various other types of lingerie. Consumer spending power plays a crucial role in the growth of the innerwear market. With an increasing focus on comfort, style, and affordability, consumers are investing more in their innerwear collections. Daily wear lingerie, including briefs, camisoles, and t-shirts, remains a staple for most consumers. Sportswear and athleisure have gained significant traction in recent years.
Consumers are increasingly seeking functional and comfortable innerwear for their active lifestyles. Sports bra collections, in particular, have seen an increase in demand due to their supportive and stylish designs. Natural beauty and eco-consciousness are also influencing consumer choices. Innerwear made from flexible fabrics such as cotton, nylon, silk, and sheer materials are popular. Luxurious materials like lace and embroidery add a touch of elegance and sophistication to lingerie. Commercial advertisements and social media have become essential marketing tools for innerwear brands.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Lingerie specialty stores are retail businesses that exclusively focus on selling lingerie and related products. These stores offer a wide selection and enhanced visibility, making them the preferred choice for many prominent players in the market. Fast-fashion retailers, which prioritize offering the latest trends at affordable prices, also fall under this category. For manufacturers, specialty stores represent a valuable retail channel. They allocate budgets for marketing, advertising, and promotional activities to increase product and brand visibility among consumers. The market encompasses various product categories, including daily wear, sportswear, bridal wear, and natural beauty.
Additionally, flexible fabrics, lace, cotton, and nylon are popular materials used in lingerie production. Consumers' increasing spending power and the growing trend toward natural beauty have fueled the demand for lingerie made from organic and sustainable materials. The market comprises various product categories, and materials like flexible fabrics, lace, cotton, and nylon are commonly used. The market is projected to expand due to increasing consumer spending power and the trend towards natural beauty.

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The offline segment was valued at USD 60.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market, also known as the Innerwear market, has experienced significant growth in recent years, particularly in the Asia-Pacific (APAC) region. Factors such as rising disposable income, Westernization of buying habits, and changing lifestyles have driven this growth. Countries like China and Japan have become popular markets for international com

The United Kingdom men’s underwear market is projected to grow at a CAGR of 4.10% between 2025 and 2034.

Forecast: Underwear Market Size Volume Per Capita in the UK 2023 - 2027 Discover more data with ReportLinker!

In the United Kingdom, women's night and underwear items had an estimated average price of 16.78 U.S. dollars per unit in 2020, as published as part of Statista's Consumer Market Outlook. According to estimates of the Statista Consumer Market Outlook, this is expected to increase to an average price of 20.94 U.S. dollars per unit, making women's night and underwear the most expensive per unit compared to men and children's night and underwear.

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Mens Underwear Market Size 2025-2029

The mens underwear market size is forecast to increase by USD 13.00 billion, at a CAGR of 5.7% between 2024 and 2029.

The market is experiencing significant growth due to increasing awareness towards health and hygiene. This trend is driving companies to invest heavily in product innovation and launches. However, challenges persist in the market, such as purchasing issues, which can hinder market growth. Consumers are seeking comfortable, stylish, and functional underwear that caters to their unique needs. As a result, market players are focusing on producing high-quality products using advanced materials and technologies. Fabric choices have expanded beyond traditional cotton to include polyester, nylon, rayon, silk, and cotton blends. Furthermore, the rise of e-commerce platforms and the convenience they offer is also contributing to the growth of the market. Overall, the market is expected to witness strong growth in the coming years, with companies capitalizing on emerging trends and consumer preferences.

What will be the Size of the Mens Underwear Market During the Forecast Period?

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The market exhibits strong growth, driven by increasing awareness about health and personal hygiene. Consumers prioritize finding the best fit and comfort, leading to a rise in demand for various underwear designs. Fashion trends and changing consumer lifestyles have influenced the market, with preferences leaning toward intimate product designs such as thongs, c-strings, tangas, and jockstraps. Millennials, in particular, seek colorful, printed, and stylish options, with brands and modern retailing stores catering to this demand. Apparel sales, including underwear bottoms and undershirts, continue to rise, reflecting the market's overall activity and direction.

How is this Mens Underwear Industry segmented and which is the largest segment?

The mens underwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Boxer brief
  Briefs
  Trunks
  Boxers
  Others


Material

  Cotton
  Polyester
  Modal
  Nylon
  Others


Distribution Channel

  Offline
  Online


Age Group

  26-35 year
  36-45 year
  15-25 year
  Above 45


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    Mexico
    US


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By Type Insights

The boxer brief segment is estimated to witness significant growth during the forecast period.

The market is dominated by the boxer brief segment, which offers a comfortable and supportive fit that caters to the growing preference for breathable and well-fitting undergarments. The shift towards boxer briefs from traditional boxers and briefs can be attributed to changing consumer lifestyles and increased focus on personal hygiene. These undergarments are designed with a snug fit and soft fabric, ensuring both comfort and support for daily activities and exercise. The fabric used in mens underwear includes cotton, polyester, nylon, rayon, silk, and cotton blends, with each offering unique benefits such as breathability, absorbency, resistance to moisture, and durability.

Intimate product designs, including thongs, C-strings, tangas, jockstraps, and jock shorts, cater to diverse consumer preferences. The market for mens underwear is expanding, with sales of apparel bottoms, undershirts, and other related products increasing. Millennial consumers, in particular, are driving demand for colorful, printed, and stylish designs. Fabrics like modal, viscose, merino wool, and saxx are gaining popularity due to their luxurious feel and advanced features. The market is served by various retail channels, including modern retailing stores, specialty stores, pharmacies, discounters, and online platforms. The market is expected to grow due to the increasing importance of shape and size inclusivity, as well as the introduction of innovative fabrics and designs.

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The boxer brief segment was valued at USD 11.65 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 43% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The APAC region is experiencing significant growth in the market, driven by China, India, Japan, Australia, and South Korea. Branded menswear is increasingly popular du

Women's intimate apparel categories include brassieres, briefs and panties (knitted or crocheted only), corsets and girdles and slips and petticoats. Bra imports valued highest among the four product groups. In 2022, bras imported into the UK were worth approximately 373 million British pounds.

Intimate apparel market in the UK

Compared to twenty-five years ago, there are more styles and options than ever before in the intimate apparel industry. With the rise of fashion lingerie, and the rising prices of intimate apparel, British women are more conscious of their intimate styles and their choices as a consumer. However, sales from UK underwear manufacturers are falling: sales have fallen by almost 50 percent between 2008 and 2019. While low cost manufacturing has been outsourced abroad, more intimate apparel has been imported to the UK to fill this rising demand. Imports of women’s and girl’s underwear and nightwear to the UK have stayed strong throughout this period, and had valued consistently around 140 million U.S. dollars.

Intimate apparel market worldwide

Not only is the average Brit spending more on intimate apparel, but consumer expenditure on intimate wear is increasing worldwide. By 2027, the global market value of women’s lingerie was forecasted to double from its 2018 value to approximately 78 billion U.S. dollars. Europe and North America remained the strongest players in the lingerie market. Combined, they accounted for the largest share of the market, holding approximately two thirds of the entire market value share.

Underwear Market Size Volume in the UK, 2023 Discover more data with ReportLinker!

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Bra Market Size 2025-2029

The bra market size is forecast to increase by USD 19.59 billion at a CAGR of 7.5% between 2024 and 2029.

The market caters to the intimate clothing needs of women, transforming this essential undergarment into a fashion accessory that reflects personal style. With an increasing number of women prioritizing comfort and customization, competitors are focusing on providing consumer-oriented bras based on specific breast sizes and shapes, with many offering options made from soft, breathable cotton. Moreover, the influence of celebrities and fashion influencers on consumer preferences is driving market growth, with e-commerce platforms playing a pivotal role in making these products easily accessible. The rise in demand for eco-friendly and sustainable production methods is another significant trend. However, the market faces challenges such as the increasing prevalence of counterfeit bras in the market, which undermines brand reputation and consumer trust. To stay competitive, companies must prioritize customer service and product quality while adopting innovative marketing strategies, especially through online channels. This market analysis report delves into these trends and challenges, providing insights into the future growth prospects of the market.

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The women's intimate clothing market is witnessing significant growth, driven by various factors. One of the notable trends is the increasing popularity of stick-on bras, which offer flexibility and convenience for women. These bras, also known as adhesive or self-adhesive bras, provide a solution for women seeking support without the traditional hooks and straps. Another trend in the market is the influence of celebrities and social media influencers on consumer preferences. Their endorsements of form-fitting bras and backless tops have led to an increase in demand for these styles. Furthermore, the bras offer a sleek, seamless appearance, making them ideal for various occasions, from work to play. Working women are another key demographic in the market. They require bras that offer comfort and support throughout the day. Padded bras and convertible bras are popular choices due to their ability to provide shape and lift, while also offering adjustability for a customized fit.
Sports bras and nursing bras are essential categories within the market. Sports bras offer support and comfort during physical activities, while nursing bras cater to the unique needs of breastfeeding mothers. Both types of bras have evolved to incorporate advanced technologies, such as moisture-wicking fabrics and seamless structures, ensuring optimal comfort and functionality. The market for intimate clothing is also witnessing a shift towards eco-friendly fabrics and sustainable materials. Organic cotton, recycled fibers, and bamboo fabric are gaining popularity due to their environmental benefits and soft, breathable textures. Specialist retailers and online stores are increasingly offering a wide range of intimate clothing made from these fabric choices. In conclusion, the women's intimate clothing market is experiencing growth due to various trends, including the rise of stick-on bras, the influence of celebrities and influencers, the demand from working women, and the shift towards eco-friendly fabrics and sustainable materials. These trends are shaping the market and providing consumers with a diverse range of options to meet their unique needs and preferences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  T-shirt bra
  Sports bra
  Nursing bra
  Stick-on bra
  Others


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The T-shirt bra segment is estimated to witness significant growth during the forecast period.

T-shirt bras, also known as seamless or molded bras, are popular choices for women due to their sleek design and ability to provide proper support and lift. These bras feature smooth cups and a seamless construction, making them perfect for wearing under tight-fitting clothing such as t-shirts. One of the key attributes of t-shirt bras is their padding, which provides a subtle shape and adequate coverage without revealing any lines. Moreover, these bras are made using sustainable materials, such as organic cotton, recycled fibers, bamboo fabric, and advanced fabric technology. These breathable textiles ensure comfort and durability, while seamless s

Forecast: Underwear Market Size Volume in the UK 2024 - 2028 Discover more data with ReportLinker!

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Underwear stands out with the highest value of 431.2 million U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the United Kingdom and a comparison of the average revenue per capita in Puerto Rico. The Statista Market Insights cover a broad range of additional markets.

Identify which underwear sub-sectors to invest in by using the five year forecasts for lingerie, nightwear, hosiery and men's daywear and nightwear. Maximise sales potential by investing in the most important drivers of spend and satisfying consumer shopping habits and shopper journey. Glean which retailers are gaining market share and why, and use these success factors to inform your business growth strategy. Drive higher levels of impulse driven purchases rather than replacement driven by targeting the right shoppers and growing ranges of the right product Read More

The global revenue in the 'Night & Underwear for women' segment of the apparel market was forecast to continuously increase between 2025 and 2029 by in total 11.2 billion U.S. dollars (+11.49 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 108.74 billion U.S. dollars and therefore a new peak in 2029. Find more in-depth information regarding the average price per unit (PPU) concerning the apparel market in the United Kingdom and the sales volume change concerning the apparel market in Indonesia. The Statista Market Insights cover a broad range of additional markets.