The UK Lingerie Market size was valued at USD 4.46 billion in 2023 and is projected to reach USD 7.30 billion by 2032, exhibiting a CAGR of 7.3 % during the forecasts period. Recent developments include: Parade, intimate wear brand known for its assurance of diversity and inclusivity, expanded its business the UK market after securing USD 20 million in Series B funding led by Stripes in 2021. , In November 2023, Victoria’s Secret launched adaptive bras and panties, to extend support for Women with Disabilities. Prior to this, the company was not catering to this large demographic. .

In US Lingerie Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

The UK lingerie market is projected to reach a market size above USD 2481 Million by 2028 owing to Growth in plus-size and sustainable segments.

In UK Lingerie Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

The global lingerie market size was USD 104.4 billion in 2024 & is projected to grow from USD 109.2 billion in 2025 to USD 156.5 billion by 2033.
Report Scope:

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Online Lingerie Market Size 2024-2028

The online lingerie market size is forecast to increase by USD 10.15 billion, at a CAGR of 10.87% between 2023 and 2028.

The market exhibits a dynamic business landscape, marked by continuous evolution and growth. Retailers increasingly recognize the cost benefits of operating in the digital space, enabling them to reach a wider customer base and offer greater convenience. This shift is further fueled by the emergence of subscription services, which provide customers with regular deliveries of lingerie, enhancing their shopping experience. Competition in the market is intensifying, with both organized and unorganized players vying for market share. The unorganized sector, comprising individual sellers and small businesses, poses a significant challenge due to their ability to offer competitive pricing and niche product offerings.
However, organized players, with their economies of scale and brand recognition, continue to hold a strong presence. Market trends indicate a growing preference for personalized shopping experiences, with consumers seeking customized lingerie options based on their unique body types and preferences. Additionally, the increasing popularity of social media influencers and bloggers in the fashion industry is driving demand for innovative and trendy lingerie designs. Moreover, technological advancements, such as virtual fitting rooms and augmented reality try-on features, are transforming the online lingerie shopping experience, making it more interactive and engaging for customers. These trends underscore the importance of staying abreast of market developments and adapting to evolving consumer preferences to maintain a competitive edge.
The number of online lingerie shoppers in the US has grown by 23.3% over the past three years, while the market share of unorganized players has increased by 15.2% during the same period. This data highlights the intensifying competition in the market and the need for organized players to innovate and differentiate themselves to retain market share.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
The market is expected to grow significantly in Second Largest Region as well over the forecast period.
By the Product, the Bras sub-segment was valued at USD 4.67 billion in 2022
By the Price Range, the Economy sub-segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 0 billion
Future Opportunities: USD USD 0 billion 
CAGR : 10.87%
APAC: Largest market in 2022

What will be the Size of the Online Lingerie Market during the forecast period?

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The market is a significant and continuously evolving sector within the retail industry. According to recent data, the market has experienced a notable increase in sales, with a reported 15% growth year-over-year. This expansion is driven by various factors, including the rising trend of e-commerce and the increasing demand for convenience and personalized shopping experiences. Moreover, future industry projections indicate a continued growth trajectory, with a reported 12% increase in sales anticipated over the next five years. This growth is attributed to several factors, including the increasing popularity of subscription services, the growing acceptance of body positivity, and the ongoing advancements in technology that enhance the online shopping experience.
In just one year, sales have grown by 15%, and over the next five years, they are expected to increase by an additional 12%. This growth is a testament to the market's resilience and adaptability, as well as its ability to meet the evolving needs and preferences of consumers. Elastic recovery rate is a crucial aspect of online lingerie sales, as it directly impacts the customer experience and the overall quality of the product. For instance, elastic tensile strength is a significant factor in determining the longevity and comfort of lingerie items.
Additionally, UV resistance rating and colorfastness testing are essential considerations for customers seeking high-quality and long-lasting lingerie. Fabric moisture wicking and wear comfort assessment are other essential factors that influence consumer purchasing decisions. The circular knitting method and thermal bonding fabric are popular techniques used to enhance fabric breathability and moisture absorption, respectively. These features contribute to the overall comfort and appeal of online lingerie offerings. In terms of production methods, spandex fiber blending and warp knitting processes are widely used in the market. These techniques enable the creation of seamless, comfortable, and high-quality garments. Furthermore, the use of biodegradable textile fibers and gusset panel integration reflects the growing trend

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Night & Underwear for women stands out with the highest value of **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in France and a comparison of the volume in Italy.The Statista Market Insights cover a broad range of additional markets.

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Lingerie Market Size 2024-2028

The lingerie market size is valued to increase USD 18 billion, at a CAGR of 4.2% from 2023 to 2028. Mass customization and personalization of lingerie will drive the lingerie market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 41% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 60.90 billion in 2022
By Product Type - Bras segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 36.75 billion
Market Future Opportunities: USD 18.00 billion
CAGR : 4.2%
APAC: Largest market in 2022

Market Summary

The market represents a dynamic and evolving industry, characterized by innovative technologies, diverse applications, and shifting consumer preferences. Core technologies such as mass customization and personalization are revolutionizing the way lingerie is produced and sold, with an increasing number of brands offering custom-fit solutions to meet individual customer needs. This trend is further fueled by the growing organized retail sector, which accounts for a significant market share. However, the industry also faces challenges, including the availability of counterfeit products and increasing regulations. For instance, the European Union's REACH regulation sets strict guidelines for the production and sale of textiles, impacting lingerie manufacturers and retailers.
Despite these challenges, the market presents numerous opportunities for growth, particularly in emerging regions like Asia-Pacific and South America, where consumer awareness and disposable income are on the rise. According to a recent study, The market is expected to reach a value of 32.3 billion USD by 2026, reflecting a steady growth trajectory.

What will be the Size of the Lingerie Market during the forecast period?

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How is the Lingerie Market Segmented and what are the key trends of market segmentation?

The lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Bras
  Knickers/Panties
  Shapewear
  Lingerie Sets
  Sleepwear/Nightwear
  Hosiery


Price Range

  Mass Market/Economy
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various aspects, from pattern cutting and supply chain management to sales strategies and design aesthetics. Notable trends include the integration of 3D body scanning for customized fit, enhanced quality control, and the growing popularity of sustainable materials. Brassiere design evolves with stretch materials and innovative garment construction techniques, while shapewear technology and hosiery production cater to diverse consumer preferences. In terms of sales, specialty stores dominate the retail landscape, with prominent players like Jockey International Inc. And Victoria's Secret Stores and Co. Selling their products through this channel. Fast-fashion retailers also contribute significantly due to their quick turnaround and affordability.

Manufacturers invest in marketing, advertising, and promotion activities to boost product and brand visibility. Design trends shift towards comfort features, body shaping, and ethical sourcing. Technological advancements in seamless construction, digital printing, lace fabrication, and embroidery techniques add value to the market. The industry anticipates a 15% increase in sales this year and a 17% expansion in the next five years. Additionally, consumers seek superior customer experiences, driving the need for efficient production and textile innovation.

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The Offline segment was valued at USD 60.90 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 41% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in the Asia-Pacific region (APAC) is experiencing significant expansion due to several key factors. Increasing disposable income, Westernization of buying

Underwear Market Size Volume in the UK, 2023 Discover more data with ReportLinker!

Women's intimate apparel categories include brassieres, briefs and panties (knitted or crocheted only), corsets and girdles and slips and petticoats. Bra imports valued highest among the four product groups. In 2022, bras imported into the UK were worth approximately *** million British pounds.

Intimate apparel market in the UK

Compared to twenty-five years ago, there are more styles and options than ever before in the intimate apparel industry. With the rise of fashion lingerie, and the rising prices of intimate apparel, British women are more conscious of their intimate styles and their choices as a consumer. However, sales from UK underwear manufacturers are falling: sales have fallen by almost ** percent between 2008 and 2019. While low cost manufacturing has been outsourced abroad, more intimate apparel has been imported to the UK to fill this rising demand. Imports of women’s and girl’s underwear and nightwear to the UK have stayed strong throughout this period, and had valued consistently around *** million U.S. dollars.

Intimate apparel market worldwide

Not only is the average Brit spending more on intimate apparel, but consumer expenditure on intimate wear is increasing worldwide. By 2027, the global market value of women’s lingerie was forecasted to double from its 2018 value to approximately ** billion U.S. dollars. Europe and North America remained the strongest players in the lingerie market. Combined, they accounted for the largest share of the market, holding approximately two thirds of the entire market value share.

In the United Kingdom, women's night and underwear items had an estimated average price of ***** U.S. dollars per unit in 2020, as published as part of Statista's Consumer Market Outlook. According to estimates of the Statista Consumer Market Outlook, this is expected to increase to an average price of ***** U.S. dollars per unit, making women's night and underwear the most expensive per unit compared to men and children's night and underwear.

Considering the ** different brands presented in this statistic, 'M&S' leads the ranking for the most frequently selected brand with *** million people. Contrastingly, 'Berlei' is ranked last, with ****** thousand people. Their difference, compared to the M&S, lies at * million people.

Forecast: Underwear Market Size Volume in the UK 2024 - 2028 Discover more data with ReportLinker!

Forecast: Underwear Market Size Volume Per Capita in the UK 2023 - 2027 Discover more data with ReportLinker!

Underwear Market Size Volume Per Capita in the UK, 2023 Discover more data with ReportLinker!

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Intimate Apparel Market Size 2025-2029

The intimate apparel market size is forecast to increase by USD 32 billion at a CAGR of 6.6% between 2024 and 2029.

The market is driven by the increasing preference for visually appealing and fashionable intimate apparel, particularly among women who prioritize comfort and style. This trend is further amplified by the rising popularity of athleisure in the intimate apparel industry, as consumers seek versatile and functional garments suitable for various activities. However, this market landscape also presents challenges for key players. The fewer barriers to entry in the intimate apparel industry result in intense competition among established brands, requiring companies to innovate and differentiate themselves to maintain market share. The market is experiencing significant growth, driven by the increasing preference for visually appealing fast fashion and intimate apparel, particularly among women.
To capitalize on opportunities and navigate challenges effectively, market participants must focus on offering unique designs, superior quality, and competitive pricing, while also investing in digital marketing and omnichannel sales strategies to reach and engage customers. To capitalize on this market opportunity, companies should focus on understanding the evolving preferences of their customers and staying abreast of the latest trends in the apparel industry.

What will be the Size of the Intimate Apparel Market during the forecast period?

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The market continues to evolve, shaped by various dynamics and applications across diverse sectors. Seamless underwear, designer lingerie, and e-commerce retailers dominate the landscape, with brand building and customer satisfaction at the forefront. Price point and value proposition remain crucial factors, as digital marketing and personalized recommendations drive sales. Innovations in technology, such as 3D body scanning and virtual fitting, enhance the user experience and cater to diverse consumer needs. Sustainable materials, including organic cotton and recycled fabrics, are increasingly prioritized, reflecting the importance of eco-consciousness and brand loyalty. Influencer marketing, body positivity, and size inclusivity further shape the market, with technological advancements streamlining retail operations and supply chain management. Maternity wear and maternity bras, adjustable straps, and size charts are essential offerings for expectant mothers.
Seasonal collections, maternity wear, luxury lingerie, sports bras, and compression garments cater to diverse target audiences, while data analytics and social media marketing provide competitive advantages. The ongoing unfolding of market activities reveals evolving patterns and trends, as the industry continues to adapt and innovate. Lounge wear, pajama sets, and sleep shirts offer comfort and convenience. Seamless technology, front closure, and convertible bras provide flexibility and ease.

How is this Intimate Apparel Industry segmented?

The intimate apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lower inner wear
  Upper inner wear
  Sleepwear and loungewear
  Thermal wear
  Others


Gender

  Female
  Male


Distribution Channel

  Offline
  Online


Material

  Cotton
  Silk
  Satin
  Nylon
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The lower inner wear segment is estimated to witness significant growth during the forecast period. In the market, consumer preferences prioritize comfort and innovation. Seamless underwear, especially panties, are gaining popularity due to their comfort and suitability for various clothing styles, particularly in the workplace. Younger generations favor full-coverage panties over thongs, while the rise of working women contributes to the demand for seamless options. Intimate apparel brands cater to this trend by offering affordable packaged deals, allowing customers to purchase multiple items at once. Diversity and inclusion are essential, leading to an expansion of size inclusivity and body positivity campaigns. Fashion trends influence purchasing patterns, with sustainable materials, eco-friendly lingerie, and recycled fabrics becoming increasingly popular. Lingerie styles range from push-up bras, underwire bras, non-padded bras, strapless bras, corset tops, and thong underwear.

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The Lower inner wear segment was valued at USD 24.80 billion in 2019 and showed a gradual increase during the forecast period. Consumers are looking for bras that p

In the night & underwear (women) market in the United Kingdom in 2024, bras generated the highest revenue, reaching approximately ************ U.S. dollars. In second place, underwear (women) followed with about ************** U.S. dollars, while pyjamas & nightwear (women) ranked third with around ************** U.S. dollars.

In 2020, Victoria's Secret, the well known lingerie, clothing, and beauty company, was the leading brand in the UK lingerie market in terms of activity across social media platforms. The brand scored ******* in owned social score, a metric that considers followers and engaged conversations on all major online social platforms. Intimissimi ranked second in the list with an owned social score of *****.