The industry includes companies that provide various advertising services. It includes those that create advertising campaigns and place them in newspapers, on radio and television and on building sites. Companies can provide advice, creative services and the production of advertising material. Market research includes investigating the market potential of products and assessing consumer buying habits.

Forecast: Production of Advertising and Market Research in the UK 2024 - 2028 Discover more data with ReportLinker!

This statistic shows the revenue of the industry “advertising and market research“ in the United Kingdom by segment from 2012 to 2019, with a forecast to 2025. It is projected that the revenue of advertising and market research in the United Kingdom will amount to approximately ***** billion U.S. Dollars by 2025.

Based on employment data collected in the United Kingdom (UK) in the first quarter of 2024, there were a total of 178 thousand individuals working in advertising and market research. In general, the number of women working in this industry was higher than the number of men. Revenue: market research vs. advertising Despite its significance, market research still makes up a small share of the overall industry revenue in the United Kingdom, attesting to the immense profitability of the advertising segment. By 2022, it accounted for 11 percent of the entire segment’s revenue, and this is expected to continue to 2024 even as overall earnings rise. Internet advertising on the rise On the other hand, advertising has always brought in the largest revenue and its growth is by and large due to online marketing. In fact, while advertising spend for a majority of channels in the UK has either entered a slow decline or remained the same, spending on internet advertising approached 30billion British pounds. This is largely in line with the rise of device and smartphone ownership, as well as the growing popularity of online video-on-demand services.

Forecast: Turnover of Advertising and Market Research in the UK 2023 - 2027 Discover more data with ReportLinker!

UK IT Services Market size was valued at USD 105.14 Billion in 2024 and is projected to reach USD 180.65 Billion by 2032, growing at a CAGR of 7% from 2025 to 2032.UK IT Services Market DynamicsThe key market dynamics that are shaping the UK IT services market include:Key Market DriversDigital Transformation Acceleration Post-COVID: The pandemic has dramatically accelerated digital transformation initiatives across UK businesses, creating sustained demand for IT services. According to the Office for National Statistics (ONS), the percentage of UK businesses using cloud computing services increased from 42% in 2020 to 53% in 2023, with enterprise spending on digital transformation reaching USD 66.46 billion in 2023. The UK government's Digital Strategy initiative has further committed USD 3.23 billion in digital skills training through 2025 to support this transformation.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

The United Kingdom wire and cable market was valued more than USD 2.8 Billion in 2022, driven by rising demand for electricity.

The UK IT Services Market Report is Segmented by Service Type (IT Consulting and Implementation, IT Outsourcing, Business Process Outsourcing, and More), End-User Enterprise Size (Small and Medium Enterprises, and Large Enterprises), Deployment Model (Onshore Delivery, Nearshore Delivery, and More), and End-User Vertical (BFSI, Government and Public Sector, and More). The Market Forecasts are Provided in Terms of Value (USD).

The United Kingdom online grocery market is expected to add USD 21.35 Billion by 2028 due to competitive pricing and discounts.

The UK Data Center Cooling Market report segments the industry into By Cooling Technology (Air-based Cooling, Liquid-based Cooling), By Type (Hyperscalers (owned & Leased), Enterprise (On-premise), Colocation), By End User Vertical (IT and Telecom, Retail and Consumer Goods, Healthcare, Media and Entertainment, Federal and Institutional Agencies, Other End-user Industries).

The production value of the advertising and market research industry in the United Kingdom decreased by 1.1 billion euros (-2.57 percent) in 2018 in comparison to the previous year. Nevertheless, the last two years in this industry recorded a significant higher production value than the preceding years.The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalized production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.Find more statistics on the advertising and market research industry in the United Kingdom with key insights such as turnover and personnel costs.

The United Kingdom 3D printing market size reached approximately USD 1.22 Billion in 2024. The market is further projected to grow at a CAGR of 14.70% between 2025 and 2034, reaching a value of USD 4.81 Billion by 2034.

The UK Cloud Computing Market Report is Segmented by Cloud Type (Public Cloud, Private Cloud, Hybrid Cloud), Organization Size (Small & Medium-Sized Enterprises, Large Enterprises), End-User Industry (Manufacturing, Education, Retail, BFSI and More), Service Model (Infrastructure-As-A-Service, Platform-As-A-Service, Software-As-A-Service, Business-Process-As-A-Service). The Market Forecasts are Provided in Terms of Value (USD).

Over the five years through 2025-26, advertising agency revenue is expected to climb at a compound annual rate of 5.6% to £45.4 billion. Advertising agencies have benefitted from expanding advertising budgets across a variety of media. With many consumers returning to cinema, and streaming services like Netflix and Prime Video offering lower-cost plans incorporating ads, agencies are generating more revenue from cinema and video-on-demand TV advertising strategies. Economic uncertainty has accelerated demand for online advertising, viewed as a short-term boost to brand visibility and customer engagement at a lower cost than TV and cinema advertising. In spite of wavering business and consumer confidence led by tax concerns and US tariff instability, UK advertising agencies' revenue leapt by 3.8% in 2025-26. This demonstrates the growing resilience of the demand for agency services against macroeconomic issues, as businesses are reluctant to slash advertising budgets for fear of losing market share. Online and digital advertising services provided by agencies are transforming, as many businesses look to integrate AI and technological enhancements into their strategy. This has fuelled consolidation activity for the key players within the industry, who are looking to acquire tech and data companies to accelerate service innovation and customer engagement. While driving operating costs in the short run, successful consolidation will improve efficiency and service development in the advertising agency industry over time, accelerating profitability. Revenue is forecast to inch upwards at a compound annual rate of 2.1% over the five years through 2030-31 to reach £50.5 billion. The high-profile merger between Omnicom Group Inc. and Interpublic Group of Companies (IPG) set to take place in late 2025 threatens to restrict competition within the advertising agency industry. While consolidation activity and AI innovation of WPP plc and Publicis Groupe limit the potential of the mergers’ oligopoly power, smaller agencies with lower consolidation capacity are most likely to suffer as a result. The accessibility of AI tools continues to push advertising agencies to restrategise, while clients threaten to substitute agency services by developing in-house agencies using these tools.
Regulatory changes are also set to transform the advertising environment. New High-Fat, Sugar, or Salt (HFSS) restrictions on the advertising of these products may greatly restrict agencies' revenue contribution from the fast-moving consumer goods (FMCG) segment. On a wider scale, new regulations stipulated by the Data (Use and Access) Bill in June 2025 will restrict the ability of UK advertising agencies to use and collect customer data to optimise engagement, threatening the success of advertisements and therefore the revenue of agencies in the coming years.

The Report Covers United Kingdom Anti Money Laundering Software Solutions Market and It is Segmented by Solutions, (know Your Customers (KYC) Systems, Compliance Reporting, Transaction Monitoring, Auditing, and Reporting), by Type (Software and Solutions), by Deployment Model (On-Cloud, On-Premise), by End-User (BFSI, Government, IT & Telecom and Others).

Forecast: Value Added of Advertising and Market Research in the UK 2023 - 2027 Discover more data with ReportLinker!

Cosmetics and toiletries retailing revenue is expected to edge upwards at a compound annual rate of 21% over the five years through 2025-26. Despite intense and increasing competition from department stores, online rivals and even clothing shops like H&M and Primark, beauty shops have fought back by expanding their in-store offerings. Shifting consumer attitudes towards social constructs and a growing emphasis on inclusivity have cast a wider sales net and opened retailers up to a bigger market. As people keep flocking to social media sites to share photos and videos online, sales to the younger generations are on the rise as they seek to keep up with what they see online.

Despite the positive news, price competition remains intense as incomes bite. While Britons are still prioritising self-care and looking for little pick-me-ups while they're forced to cut back on bigger luxuries (also known as the lipstick effect), some people are trading down from well-known fan favourites for cheaper, more generic goods. Alongside eating into sales, rising wages and inflation have pressured retailers' bottom lines. Shrinkflation and skimpflation tactics, as well as structural changes, are being deployed to avoid drastic price rises. In 2025-26, revenue is forecast to climb by 1.1% to £8.5 billion, while the average profit margin is expected to be 18.7%.

Over the five years through 2030-31, revenue is expected to mount at a compound annual rate of 4.9% to £10.8 billion, while profit is anticipated to remain steady. Shops are likely to continue to face competitive pressures from department stores and online-only retailers. Still, cosmetic retailers will continue to benefit from favourable long-term demographic and social trends, including an ageing population and growing interest in male skincare. Innovation will likely centre on natural and sustainable products, supporting specialist cosmetics and toiletries sales. Meaningful beauty is set to become a top priority; shoppers' expectations will grow and authenticity in marketing will be key to gaining trust and custom.

The United Kingdom Digital Transformation Market is experiencing robust growth, projected to reach a substantial size, driven by increasing adoption of advanced technologies across diverse sectors. The market's Compound Annual Growth Rate (CAGR) of 14.72% from 2019 to 2024 indicates significant momentum. This growth is fueled by several key factors. Firstly, the increasing need for enhanced operational efficiency and cost reduction across industries like manufacturing, BFSI, and retail is pushing businesses towards digital solutions. Secondly, the rising adoption of cloud computing, IoT, and AI offers significant opportunities for improved productivity, data-driven decision-making, and customer experience enhancement. Furthermore, government initiatives promoting digitalization and substantial investments in digital infrastructure within the UK are further accelerating market expansion. Specific segments like Extended Reality (XR) and Industrial Robotics show particularly strong growth potential, driven by their applications in enhancing workplace safety, optimizing production processes, and providing innovative customer engagement solutions. While challenges remain, such as data security concerns and the need for skilled workforce development, the overall market outlook for the UK Digital Transformation Market remains exceptionally positive over the forecast period (2025-2033). The key players in the UK market, including Google, IBM, Microsoft, and Siemens, are strategically investing in research and development, expanding their service offerings, and forging strategic partnerships to capitalize on this growth. The manufacturing, oil & gas, and healthcare sectors represent significant end-user industries driving demand. While data limitations prevent precise regional breakdowns within the UK, we can project considerable growth across regions based on the overall national CAGR and the consistent adoption of digital technologies across the country. Analyzing specific use cases within each segment reveals a consistent trend of technology adoption aimed at improving efficiency, enhancing customer relationships, and strengthening cybersecurity measures. The market's trajectory indicates substantial potential for further expansion, with continuous innovation in underlying technologies promising to fuel ongoing growth through 2033. This insightful report provides a detailed analysis of the United Kingdom digital transformation market, offering a comprehensive overview of its growth trajectory, key players, and emerging trends. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The report leverages extensive market research to provide valuable insights for businesses seeking to navigate this dynamic landscape. This report is crucial for understanding the UK's digital evolution and the opportunities it presents. Recent developments include: In June 2024, Salesforce announced that starting July 31, 2024, its Data Cloud would be accessible on Hyperforce, a platform architecture rooted in the public cloud, specifically in the United Kingdom (UK). This move aims to empower organizations in the United Kingdom to leverage the Data Cloud's capabilities. By keeping data stored within the country, it can adhere to local regulations and compliance standards. This setup enhances performance, enabling them to manage heightened workloads efficiently on the public cloud., In March 2024, ISA Cybersecurity, a Canadian firm specializing in cybersecurity and incident response, inaugurated its inaugural UK office. This strategic move was prompted by the rising cybercrime rates. ISA Cybersecurity, renowned for its Detection, Response, and Recovery Services, along with its Managed Security Services (MSS), chose London as the site for its expansion. The primary goal of this new branch is to cater to its expanding transatlantic client base and introduce its renowned services to the UK market.. Key drivers for this market are: Increase in the adoption of big data analytics and other technologies in the region, The rapid proliferation of mobile devices and apps. Potential restraints include: Increase in the adoption of big data analytics and other technologies in the region, The rapid proliferation of mobile devices and apps. Notable trends are: Analytics, Artificial Intelligence and Machine Learning is Anticipated to Witness Growth in Demand.

This industry includes the activities of web search portals, data processing and hosting activities, as well as other activities that primarily supply information.