Between 2024 and 2028, the entertainment and media market in the United Kingdom is expected to grow at a **** percent compound annual growth rate (CAGR) and reach *** billion British pounds. Shifting consumer habits shape the industry’s future The entertainment and media sector is a dynamic and fast-paced ecosystem that is constantly adapting to the ever-evolving needs and demands of consumers. As such, the industry contains some of the sectors most heavily affected by the coronavirus (COVID-19) pandemic, alongside others that were among its primary beneficiaries. For example, SVOD revenue in the UK jumped by approximately ** percent amid national lockdowns during the first year of the pandemic, while UK box office revenues simultaneously plummeted by ** percent. And even though some traditional media formats are already experiencing an uplift in demand and revenues, recovery is not equally as swift across the UK’s entire media and entertainment landscape. Media and entertainment is on a global upward path The continuous growth of the UK market is in line with overarching global industry trends. In 2023, the global entertainment and media market was valued at *** trillion U.S. dollars, and according to the latest projections, this figure will reach *** trillion by 2028. A more in-depth look at the future of the E&M industry reveals that virtual reality, cinema, and data consumption were expected to see the highest growth rates among all media and entertainment segments in the next few years, whereas traditional media such as newspapers are set to experience negative growth.

The revenue in the media market in the United Kingdom was forecast to continuously increase between 2025 and 2030 by in total ** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the media market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the number of TV viewers in the 'TV Viewers' segment of the media market in Europe and the number of readers in the 'Newspapers & Magazines' segment of the media market in Brazil. The Statista Market Insights cover a broad range of additional markets.

The UK entertainment and media market size reached USD 128 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 194.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.78% during 2025-2033. The market is booming due to the country's continuous digital transformation, increased internet penetration, rising consumer spending on experiences, the growing importance of social media platforms, and significant growth in online advertising.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 128 Billion
Market Forecast in 2033	USD 194.8 Billion
Market Growth Rate 2025-2033	4.78%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product and revenue type.

The revenue in the digital media market in the United Kingdom was forecast to continuously increase between 2024 and 2027 by in total *** billion U.S. dollars (+***** percent). After the fifth consecutive increasing year, the indicator is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2027. The Statista Market Insights cover a broad range of additional markets.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

The ad spending in the 'Social Media Advertising' segment of the advertising market in the United Kingdom was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

On a cold January evening in 2025, millions gathered across time zones not in stadiums or theaters, but in their homes, immersed in mixed reality concerts, live-streamed films, or hyper-personalized gaming experiences. This isn't science fiction; it's the daily reality shaped by the ever-evolving media and entertainment industry. As technology...

The United Kingdom digital marketing market was valued at USD 30.14 Billion in 2024. Growth in retail media networks, led by grocers like Tesco and Sainsbury’s, has opened lucrative new digital ad inventory, giving marketers unique first-party data access within contextually relevant shopper ecosystems. In turn, the market is expected to grow at a CAGR of 11.10% during the forecast period of 2025-2034 to reach a value of USD 86.35 Billion by 2034.

Growth in the market is fuelled by a hybrid shift in consumer behaviour and government-backed digital priorities. In 2024, the United Kingdom government allocated EUR 150 million via the Digital Entitlement to upskill small and mid-sized enterprises in digital capabilities, reflecting the nation’s push to make marketing technology a competitive edge. This policy directly nurtures the expansion of intelligent marketing platforms, predictive analytics tools, and personalised content strategies.

Furthermore, the emergence of location-based ad targeting combined with real-time intent analysis is attracting investment from logistics, education, and financial institutions, adding to the United Kingdom digital marketing market growth. Additionally, short videos have experienced rapid surge in demand and have become successful in engaging consumers and clients for promotional purposes with the rise of Instagram reels, TikTok and YouTube shorts. Moreover, interactive content like quizzes, polls, and AR experiences are becoming increasingly popular in the digital marketing landscape.

Notably, as per Ofcom's 2023 data, United Kingdom adults spend an average of 4 hours and 20 minutes daily online, with 79% of that time on mobile. These numbers have accelerated the demand for cross-platform marketing solutions. Moreover, the advertising expenditure in the United Kingdom recorded a massive hit of EUR 36.6 billion, demonstrating deep-rooted reliance across industries. Key players are increasingly adopting AI-led automation, precision targeting via geolocation APIs, and ethical data mining standards set by GDPR to gain traction in the market.

Learn about the expected growth of the prepared culture media market in the UK, as demand for micro-organism development continues to rise. Market performance is projected to increase in volume and value terms over the next decade.

The shift in media consumption habits in the United Kingdom is evident, with digital platforms gaining ground over traditional formats. By 2026, consumers in the country are projected to spend over *** hours daily on digital media, while traditional media usage is expected to decline to just over ***** hours. This trend reflects a broader transformation in how people engage with content and information in the digital age. Digital dominance reshapes the entertainment landscape The entertainment and media market in the UK is poised for significant growth, with projections indicating a ****-percent compound annual growth rate between 2024 and 2028, potentially reaching *** billion British pounds. This expansion is driven by changing consumer preferences, particularly in digital media consumption. This is evident, when it comes to video viewing time – traditional sources such as broadcaster TV are losing popularity in favor of YouTube and VOD. And so, digital platforms continue to lead the way in capturing audience attention and market share. Video at the helm of consumers'entertainment time Social media and video streaming platforms are neck-and-neck in capturing user engagement in the UK. As of May 2023, both TikTok and Netflix users spent an average of ** minutes daily on their respective platforms. This parity highlights the presence of many forms of digital video in the daily lives of UK consumers. However, while subscription-based video services maintain a strong presence, there's a growing trend towards free, ad-supported options. Broadcaster video-on-demand (BVOD) providers, particularly BBC iPlayer, are gaining traction among all online TV platforms, indicating a shift in viewer preferences and potentially reshaping the streaming landscape.

Explore the growing demand for prepared culture media in the UK and the expected market trends over the next decade. By 2035, market volume is projected to reach 16K tons and market value to hit $557M in nominal prices.

The Europe Synthetic Media Market Report is Segmented by Media Type (Audio-Based, Image-Based, Text-Based, Video-Based), Technology (Generative AI, Computer Graphics and Visual Effects, Natural Language Processing, and More), End-User Industry (Media and Entertainment, Advertising and Marketing, and More), and Geography (U. K., Germany, France, Italy, Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

From huge disruption to TV productions during COVID-19 to the decline of publishing companies, find out what’s going on in the UK media sector and what we expect from the future.

United Kingdom (UK) Sandblasting Media Market is expected to grow during 2025-2031

As of early 2025, advertising on YouTube had the highest reach in the United Kingdom among the presented social media platforms, at ** percent. LinkedIn and Facebook followed, with about ** and ** percent, respectively. An ad medium attractive for marketers… The UK is the third-largest social media market worldwide, behind the United States and China. The market was worth *** billion U.S. dollars in 2023 and was expected to grow to **** billion by 2028. In the same period, social media usage is also forecast to increase. Its penetration rate is projected to deepen from an already high ** percent to **** percent of internet users. …but not so trusted by consumers Popular as it is, social media advertising was the second-least trusted medium among adults in the UK in 2023. Only influencer ads scored lower. This holds true across all age groups, underscoring the fact that even though social media is especially popular among younger internet users, they do not necessarily trust everything they see there. In the age group of 18 to 34, cinema is the most trusted ad medium; among older adults, TV reigns supreme.

The global dehydrated culture media market is projected to expand steadily, growing from USD 1.19 billion in 2024 to USD 1.27 billion in 2025, and further reaching USD 2.57 billion by 2035. This reflects a strong CAGR of 7.3% for the forecast period.

Attributes	Description
Estimated Dehydrated Culture Media Market Size (2025E)	USD 1.27 Billion
Projected Dehydrated Culture Media Market Value (2035F)	USD 2.57 Billion
Value-based CAGR (2025 to 2035)	7.3%

Semi Annual Market Update

Particular	Value CAGR
H1	8.0% (2024 to 2034)
H2	7.7% (2024 to 2034)
H1	7.3% (2025 to 2035)
H2	6.8% (2025 to 2035)

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
Canada	2.8%
UK	3.6%
France	3.2%
China	7.6%
Japan	3.9%
India	6.9%
Spain	4.4%

The industry includes companies that provide various advertising services. It includes those that create advertising campaigns and place them in newspapers, on radio and television and on building sites. Companies can provide advice, creative services and the production of advertising material. Market research includes investigating the market potential of products and assessing consumer buying habits.

The public relations (PR) and communications industry has expanded and is expected to swell at a compound annual rate of 4.6% to reach £4.7 billion over the five years through 2024-25. This growth is thanks to companies recognising the importance of maintaining a strong digital presence in the face of evolving media landscapes. Traditional media's shift towards new digital platforms has facilitated more direct interactions with target audiences, enhancing demand for PR services. The sector has consistently demonstrated resilience despite periodic fluctuations influenced by business confidence and government spending levels. The pandemic posed challenges as businesses curtailed PR spending amid dwindling confidence, yet government efforts to circulate vital information during the crisis partially cushioned this impact. As the industry navigates the post-pandemic economic landscape, it confronts both opportunities and hurdles. The evolution and integration of artificial intelligence (AI) is revolutionising productivity, enabling PR firms to allocate more resources towards creative strategies. This technological advancement, coupled with major global events (like the 2024 Paris Olympic games) and increased corporate engagement in socio-political issues, including the Israel-Hamas war, is set to spur demand for PR services. Notably, an expected 5% rise in industry revenue in 2024-25 underscores the sector's promising outlook. The industry's profitability is likely to step up, albeit modestly, constrained by economic uncertainties and the imperative for businesses to preserve profits amid potential client losses. Industry revenue is forecast to soar by 5.3% over the five years through 2029-30, reaching £6 billion. This growth will be underpinned by heightened business activity, augmented government spending and an expanding digital media landscape. Platforms (like websites, blogs and social media) offer fertile ground for expansion, promising to elevate profit alongside revenue. Nonetheless, emerging challenges, including intensifying competition and ethical considerations surrounding AI use, are poised to shape the industry's trajectory. Amid this dynamic environment, PR firms that adeptly navigate these trends while championing ethical and environmentally friendly practices are likely to capture increasing demand for PR services.

Over the five years through 2025-26, advertising agency revenue is expected to climb at a compound annual rate of 5.6% to £45.4 billion. Advertising agencies have benefitted from expanding advertising budgets across a variety of media. With many consumers returning to cinema, and streaming services like Netflix and Prime Video offering lower-cost plans incorporating ads, agencies are generating more revenue from cinema and video-on-demand TV advertising strategies. Economic uncertainty has accelerated demand for online advertising, viewed as a short-term boost to brand visibility and customer engagement at a lower cost than TV and cinema advertising. In spite of wavering business and consumer confidence led by tax concerns and US tariff instability, UK advertising agencies' revenue leapt by 3.8% in 2025-26. This demonstrates the growing resilience of the demand for agency services against macroeconomic issues, as businesses are reluctant to slash advertising budgets for fear of losing market share. Online and digital advertising services provided by agencies are transforming, as many businesses look to integrate AI and technological enhancements into their strategy. This has fuelled consolidation activity for the key players within the industry, who are looking to acquire tech and data companies to accelerate service innovation and customer engagement. While driving operating costs in the short run, successful consolidation will improve efficiency and service development in the advertising agency industry over time, accelerating profitability. Revenue is forecast to inch upwards at a compound annual rate of 2.1% over the five years through 2030-31 to reach £50.5 billion. The high-profile merger between Omnicom Group Inc. and Interpublic Group of Companies (IPG) set to take place in late 2025 threatens to restrict competition within the advertising agency industry. While consolidation activity and AI innovation of WPP plc and Publicis Groupe limit the potential of the mergers’ oligopoly power, smaller agencies with lower consolidation capacity are most likely to suffer as a result. The accessibility of AI tools continues to push advertising agencies to restrategise, while clients threaten to substitute agency services by developing in-house agencies using these tools.
Regulatory changes are also set to transform the advertising environment. New High-Fat, Sugar, or Salt (HFSS) restrictions on the advertising of these products may greatly restrict agencies' revenue contribution from the fast-moving consumer goods (FMCG) segment. On a wider scale, new regulations stipulated by the Data (Use and Access) Bill in June 2025 will restrict the ability of UK advertising agencies to use and collect customer data to optimise engagement, threatening the success of advertisements and therefore the revenue of agencies in the coming years.