The global online laundry services market garnered a market value of US$ 31 Billion in 2023 and is expected to accumulate a market value of US$ 450 Billion by registering a CAGR of 30% in the forecast period 2023 to 2033. Owing to rising urbanization and people's better lifestyles, the Asia Pacific online laundry services market is expected to develop at the fastest rate.

Data Points	Key Statistics
Expected Market Value (2023)	US$ 31 Billion
Anticipated Forecast Value (2033)	US$ 450 Billion
Projected Growth Rate (2023 to 2033)	30% CAGR

Report Scope

Report Attribute	Details
Market Value in 2023	US$ 31 Billion
Market Value in 2033	US$ 450 Billion
Growth Rate	CAGR of 30% from 2023 to 2033
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ Billion and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Service Application Region
Regions Covered	North America Latin America Europe South Asia East Asia Oceania Middle East & Africa
Key Countries Profiled	USA Canada Brazil Mexico Germany United Kingdom France Spain Italy China Japan South Korea India Malaysia Singapore Thailand Australia New Zealand GCC Countries South Africa Israel
Key Companies Profiled	DhobiLite CLEANLY, Inc. FlyCleaners Laundrapp Ltd Zipjet Ltd Rinse, Inc. Mulberrys Garment Care Laundryheap Ltd. WASHMEN IHATEIRONING
Customization	Available Upon Request

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Online On-Demand Laundry Service Market Size 2025-2029

The online on-demand laundry service market size is forecast to increase by USD 460.6 billion at a CAGR of 53% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing costs associated with the use of washing machines and the adoption of technology to automate laundry and delivery processes. The convenience and time savings offered by on-demand laundry services have made them increasingly popular among consumers, particularly in urban areas. However, this market also presents a high risk-reward ratio and low-margin business model, requiring companies to effectively manage operational costs and optimize logistics to remain competitive. As technology continues to advance, automation of various processes, from order management to delivery, is expected to further drive market growth. Companies seeking to capitalize on these opportunities must focus on developing efficient operations, leveraging technology to enhance customer experience, and implementing pricing strategies that balance affordability with profitability. Navigating the challenges of this dynamic market will require a deep of consumer preferences, competition, and regulatory environments.

What will be the Size of the Online On-Demand Laundry Service Market during the forecast period?

Request Free SampleThe market has experienced significant growth in recent years, driven by the consumer lifestyle evolution towards convenience and time savings. Societal adoption of technology and the increasing prevalence of luxury lifestyles have fueled the demand for these services among both working-class populations and working women. The market caters to various segments, including residential and commercial applications, with online laundry services offering solutions for bedding, affordable prices, and patching services. Key trends in the market include the increasing popularity of eco-friendly laundry detergents, watersense labels, and catering to skin diseases and allergies. The laundry care segment dominates the market, with dry clean following closely. Business models such as Tide Cleaners and organic laundry detergent offerings have gained traction, reflecting consumers' growing concern for sustainability and health. Overall, the market is poised for continued growth, offering a range of solutions for consumers seeking to save time and prioritize their daily routines.

How is this Online On-Demand Laundry Service Industry segmented?

The online on-demand laundry service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userResidentialCommercialServiceLaundryDry cleanDuvet cleanGeographyNorth AmericaUSCanadaAPACChinaIndiaJapanEuropeFranceGermanyItalyThe NetherlandsUKMiddle East and AfricaSouth America

By End-user Insights

The residential segment is estimated to witness significant growth during the forecast period.The on-demand laundry service market has witnessed substantial growth due to the increasing number of residential users seeking convenience in their daily lives. This service enables customers to schedule pickup and delivery of their clothes through mobile platforms, saving them time and effort. The trend is driven by urbanization, changing lifestyles, and an expanding working population. Innovations in digital on-demand laundry services, such as online scheduling and pricing transparency, are further fueling market expansion. Notably, the market is experiencing a rise in companies offering these services, particularly in North America and Europe. Overall, the on-demand laundry industry continues to gain traction, providing a time-saving solution for consumers in the digital age.

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The Residential segment was valued at USD 8.70 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 50% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is characterized by a high level of competition among various players. The market's growth can be attributed to the increasing number of Internet users in the region, with approximately 311 million users in the US in 2023, representing a 94.2% increase from 2000. This demographic shift, coupled with the growing popularity of technology-driven laundry services, has broadened the market's reach. Furthermore, the rise of millennial consumers, who incr

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Laundry Care Market Size 2025-2029

The laundry care market size is forecast to increase by USD 23.3 billion at a CAGR of 3.9% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing demand for convenience and effectiveness in home laundry solutions. Product innovation and portfolio extension are key trends in the market, with companies investing in research and development to introduce eco-friendly and sustainable offerings that cater to evolving consumer preferences. However, balancing production cost, price, and quality remains a significant challenge for market players. The global population's rising disposable income and the increasing number of nuclear families are fueling the demand for products. Furthermore, the growing trend of outsourcing laundry services and the increasing adoption of automation are creating new opportunities for market participants.
Companies seeking to capitalize on these trends should focus on developing innovative and sustainable products while maintaining a competitive price point and ensuring consistent quality. Effective supply chain management and strategic partnerships can also help companies navigate the challenges of production costs and regulatory compliance. Technological advancements, such as the increasing popularity of liquid detergent, capsules, and e-commerce platforms, have transformed the way consumers access and purchase products. Overall, the market presents a promising landscape for growth, with opportunities in emerging economies and the continued demand for convenient and effective laundry solutions. Companies that can successfully navigate the challenges of production costs, price, and quality while staying ahead of the competition through innovation and strategic partnerships are well-positioned to thrive in this dynamic market.

What will be the Size of the Laundry Care Market during the forecast period?

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The market encompasses a range of products, including home cleaning solutions such as laundry detergents, fabric softeners, and related fabric care items. This market exhibits growth, driven by several factors. Consumers' preferences for fragranced and eco-friendly goods have fueled demand for laundry detergents and fabric softeners with appealing scents and plant-based ingredients.
The shift towards healthier lifestyles and consumer concerns for the environment have also influenced the market's direction, leading to the rise of eco-friendly and plant-based laundry care solutions. Rapid urbanization and infrastructural developments in emerging economies have expanded the market's reach and size. Overall, the market continues to evolve, catering to the diverse needs and preferences of consumers worldwide.

How is this Laundry Care Industry segmented?

The laundry care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Laundry detergent
  Fabric softner
  Others
  Laundry detergent


Application

  Residential
  Commercial


Type

  Liquids
  Powders
  Pods
  Sheets
  Bar soaps


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses various product categories, including laundry detergents (powder and liquid), fabric softeners, fragrances, eco-friendly goods, and disinfectants. These products are primarily sold through offline channels, such as supermarkets, hypermarkets, convenience stores, and warehouse clubs. Consumers prefer these retail formats due to their wide product range, convenience, and quick results. The growing trend towards eco-friendly and sustainable alternatives is driving demand for laundry care products with plant-based ingredients and minimal artificial colorants. The liquid detergent segment holds a significant market share, with capsules gaining popularity due to their convenience and eco-friendliness. Online platforms, including e-commerce sites and FMCG marketplaces, are increasingly becoming a preferred channel for purchasing laundry care products.

The young population and rapid urbanization are key factors contributing to the market's growth. Fabric care and washing machine accessories are also gaining traction as consumers prioritize the care of their premium clothes. The demand for disinfectants and sanitizers has grown due to the ongoing pandemic. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences

Europe Laundry Appliances Market is segmented By Type (Freestanding and Built in), By Product (Washing Machines, Dryers and Others), By Technology (Automatic and Manual), By Distribution Channel (Multi-Branded Stores, Specialty Stores, Online and Other Distribution Channels) and Geography (Germany, UK, France, Italy, Switzerland and Rest of Europe).

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Detergent Market Size 2024-2028

The detergent market size is forecast to increase by USD 33.9 billion at a CAGR of 5.95% between 2023 and 2028.

What will be the Size of the Detergent Market During the Forecast Period?

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The market encompasses a range of products including liquid detergent, powder detergent, fabric softener, enzyme detergent, bleach additives, stain remover, detergent tablets, laundry and dishwashing detergents, and detergent pods. These detergents are formulated with various ingredients to cater to diverse consumer needs. Bio-based detergent is gaining popularity due to environmental concerns. Players invest in research and development to introduce innovative detergent solutions. Detergent ingredients such as enzymes and bleach additives play a crucial role in enhancing the cleaning power of detergents. The market for detergents is substantial and continues to grow due to increasing consumer awareness and the availability of a wide range of products to suit various washing needs.

Detergent Market Segmentation

The detergent market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Powder
  Liquid


End-user

  Household
  Commercial and industrial


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The powder segment is estimated to witness significant growth during the forecast period. The market encompasses a range of products including laundry detergent and dishwashing detergent, available in various forms such as liquid detergent, powder detergent, detergent tablets, and detergent pods. Fabric softener, enzyme detergent, bleach additives, and stain remover are essential complements to the core detergent offerings. Surfactants, builders, chelating agents, optical brighteners, fragrances, and preservatives are key detergent ingredients that contribute to their effectiveness and consumer appeal. The market also offers sustainable solutions like bio-based detergent, aligning with evolving consumer preferences. Distribution channels include online sales, retail stores, and specialty stores, with private label gaining popularity due to cost savings and consumer trust. Sustainable packaging and regulatory standards are crucial considerations in the detergent industry, shaping advertising campaigns and market growth.

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The powder segment was valued at USD 42.50 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 37% to the growth of the global detergent market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market encompasses a wide range of products, including laundry detergent and dishwashing detergent. These detergents come in various forms such as liquid, powder, detergent tablets, and detergent pods. Fabric softeners, enzyme detergents, bleach additives, and stain removers are essential complements to the core detergent offerings. Manufacturers incorporate several key ingredients in detergent production, including surfactants, stain removers, builders, chelating agents, optical brighteners, fragrances, and preservatives. Consumer preferences play a significant role in the market, with distribution channels such as online sales, retail stores, specialty stores, and private label brands catering to diverse demands. Sustainable packaging and regulatory standards are crucial considerations in the detergent industry.

Further, bio-based detergents are gaining popularity due to their eco-friendly nature. Advertising campaigns and marketing strategies further influence consumer choices and market growth. The market is a dynamic and competitive landscape, with major players investing in research and development to innovate and differentiate their offerings. The market is expected to grow steadily, driven by increasing consumer awareness, changing demographics, and technological advancements. In conclusion, the market is a diverse and evolving industry, characterized by a wide range of products, consumer preferences, distribution channels, and production methods. Manufacturers continually strive to meet the changing needs of consumers while adhering to regulatory standards and sustainability initiatives.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and c

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Liquid Detergent Market Size 2024-2028

The liquid detergent market size is forecast to increase by USD 18.92 billion at a CAGR of 6.77% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. New product launches in the liquid detergent segment continue to drive market expansion. Consumers are increasingly seeking out organic and environmentally-friendly options, leading to a rising demand for liquid detergents with natural ingredients and a chemical-free nature. However, the higher cost of liquid detergents compared to powdered alternatives is a challenge that manufacturers must address. Allergy sufferers and the sensitive skin population also contribute to the market's growth, as liquid detergents are often gentler on skin than their powdered counterparts. Additionally, the integration of liquid detergents into advanced washing machines and dishwashers caters to the preferences of millennial consumers who prioritize convenience and efficiency. Surfactants, a key ingredient in liquid detergents, play a vital role in the cleaning process by reducing the surface tension of water, allowing it to penetrate fabrics more effectively. Overall, the market is poised for continued growth as it meets the evolving needs of consumers and the laundry industry.

What will be the Size of the Market During the Forecast Period?

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The market is witnessing significant growth due to several factors. The primary driver of this growth is the increasing demand for cleanliness and hygiene, particularly in the personal hygiene and hospitality sectors. The effectiveness of liquid detergents in removing dirt, sweat, and bad odors from fabrics is a crucial factor in their popularity. Two main types of surfactants used in liquid detergents are anionic and non-ionic.
Moreover, anionic surfactants, such as linear alkylbenzenesulfonates (LAS), are commonly used due to their excellent cleaning power and low cost. Non-ionic surfactants, such as ethoxylated alcohols, are preferred for their mildness and biodegradability. The increasing penetration of washing machines in developing economies is also contributing to the growth of the market. The convenience and energy efficiency of washing machines make them a popular choice for households, leading to a higher demand for liquid detergents. However, concerns over water and energy consumption, as well as the environmental impact of traditional detergents, are driving the demand for organic liquid detergents. These eco-friendly alternatives are made from natural ingredients and are biodegradable, making them a more sustainable choice for consumers.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Liquid laundry detergent
  Liquid dishwashing detergent


Geography

  North America

    Canada
    US


  APAC

    China


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Household care products, such as liquid detergent, continue to be in high demand due to the importance of preventive measures and hygiene practices in everyday life. In terms of packaging formats, liquid detergent has gained popularity due to its convenience and ease of use. According to market research, the market is expected to grow steadily in the coming years. In the US, the largest distribution channel for liquid detergent is through offline retailers, including hypermarkets, supermarkets, clubhouse stores, convenience stores, drugstores, and pharmacies. In 2023, this segment accounted for the largest market share, as these retailers offer a wide range of brands and stock-keeping units (SKUs) at competitive prices.

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The offline segment was valued at USD 33.03 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the market for liquid laundry detergent is projected to expand at a consistent pace over the coming years. Companies in this region are introducing dishwashing liquid detergents that cater to both users and machines. Compatibility with washing m