The revenue in the 'Oral Care' segment of the beauty & personal care market in the United Kingdom was forecast to continuously increase between 2025 and 2030 by in total 0.1 billion U.S. dollars (+6.02 percent). After the sixth consecutive increasing year, the revenue is estimated to reach 1.79 billion U.S. dollars and therefore a new peak in 2030. Find further information concerning the revenue in the 'Deodorants' segment of the beauty & personal care market in Indonesia and the revenue in the beauty & personal care market in the United States. The Statista Market Insights cover a broad range of additional markets.

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Oral Care Market Size 2024-2028

The oral care market size is forecast to increase by USD 11.39 billion at a CAGR of 4.66% between 2023 and 2028.

The global oral care market is experiencing steady growth, driven by increasing awareness of dental health and advancements in product technology. Key factors include the rising prevalence of oral health issues, such as tooth decay and gum disease, due to poor dietary habits and lifestyle changes, and innovations like smart and electric toothbrushes and AI-powered oral care solutions, which cater to consumer demand for personalized and effective products across regions like North America, APAC, and Europe.
This report provides a detailed analysis of the global oral care market, covering market size, growth forecasts, and key segments such as toothpastes, toothbrushes, and mouthwashes. It offers practical insights for business strategy, product development, and marketing initiatives. A significant trend highlighted is the growing demand for natural and eco-friendly oral care products such as bamboo toothbrushes, reflecting consumer shifts toward sustainability and health-conscious choices. One major challenge addressed is the stringent regulatory landscape, which requires manufacturers to navigate complex compliance standards, potentially slowing innovation and market entry.
For businesses aiming to stay competitive in a dynamic global landscape, this report delivers essential data and strategies to leverage consumer trends and address regulatory hurdles, ensuring they remain leaders in the evolving oral care industry

What will be the Size of the Oral Care Market during the forecast period?

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The market encompasses a broad range of products and services designed to promote oral health and prevent dental diseases. Key product categories include electric toothbrushes, manual toothbrushes, and dental hygiene products such as toothpaste, mouthwash, and teeth-whitening solutions. Innovations in oral care include the integration of artificial intelligence (AI), position detection technology, and motion sensor technology into smart toothbrushes, providing personalized oral care experiences. Additionally, trends towards virtual dental care, telemedicine, and remote dental consultations are gaining traction, particularly among an aging population and those with unhealthy food habits. The market is further driven by the growing demand for sensitivity relief products, natural plant extracts, and probiotics.
Oral care industry growth is also fueled by ongoing oral health awareness campaigns and the introduction of eco-friendly, carbon-neutral toothbrushes and dental care products. Overall, the market is experiencing significant growth and innovation, driven by consumer demand for advanced, personalized oral care solutions.

How is this Oral Care Industry segmented?

The oral care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Home
  Dentistry


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses a range of products and services aimed at maintaining optimal oral health. Practicing dentists emphasize the importance of effective brushing, flossing, and regular dental check-ups in preventing dental diseases such as tooth decay and gum diseases. Electric toothbrushes, including artificial intelligence-equipped and vibrating models, offer advanced features like position detection technology and motion sensor technology to enhance brushing efficiency. Interactive toothbrushes and smart toothbrushes with Bluetooth connectivity provide personalized feedback through mobile apps and smart home devices. Oral health concerns include tooth enamel erosion, tooth sensitivity, and tooth damage. To address these issues, oral care products include teeth-whitening solutions, sensitivity relief products, and peroxide-free alternatives.

Plant-based antimicrobials, probiotics, natural plant extracts, and virtual dental care through AI, telemedicine, and remote dental consultations are gaining popularity. The oral care industry continues to innovate, offering personalized oral care solutions and convenience through various channels, including convenience stores and e-commerce platforms. The ageing population and unhealthy food habits contribute to increased demand for oral care products. The toothbrush segment, including manual and electric toothbrushes, remains a significant market shareholder In the oral

The global oral care market is projected to grow significantly, from USD 55,390.1 million in 2025 to USD 91,087.6 million by 2035. The market is expected to exhibit a CAGR of 5.1% from 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 55,390.1 Million
Industry Value (2035F)	USD 91,087.6 Million
CAGR (2025 to 2035)	5.1%

Semi-Annual Market Update

Particular	Value CAGR
H1 2024	5.9% (2024 to 2034)
H2 2024	4.5% (2024 to 2034)
H1 2025	6.2% (2025 to 2035)
H2 2025	4.0% (2025 to 2035)

Per Capita Spending Analysis

Countries	Population (millions)
United States	345.4
United Kingdom	68.3
Germany	84.1
Japan	123.2
Australia	26.3

Countries	Estimated Per Capita Spending (USD)
United States	5.2
United Kingdom	4.1
Germany	4.5
Japan	3.8
Australia	4.7

Category-wise Insights

Segment (Product Type)	CAGR (2025 to 2035)
Toothbrush	4.5%
Others	4.9%

Segment (Distribution Channel)	CAGR (2025 to 2035)
Convenience Stores	4.2%
Others	5.1%

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Oral Hygiene Market Size 2024-2028

The oral hygiene market size is forecast to increase by USD 11.49 billion at a CAGR of 4.5% between 2023 and 2028. The market is experiencing significant growth, driven by various trends and factors. One of the primary growth factors is the increasing demand for teeth whitening products and mouthwash, as consumers seek to maintain a bright and healthy smile. Another trend is the rise in preference for natural and organic oral hygiene products, reflecting a broader trend towards healthier lifestyles and eco-consciousness. Additionally, homemade remedies and alternative oral health solutions are gaining popularity, particularly among budget-conscious consumers and those seeking more natural options. These trends are expected to continue shaping the market in the coming years.

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Furthermore, the toothbrush segment includes manual and electric toothbrushes. Consumer needs and public awareness are key factors influencing market trends. The geriatric population and cosmetic dentistry are also driving consumer spending power in the market.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Primary oral hygiene products
  Secondary oral hygiene products


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to the rising prevalence of dental diseases, particularly among the aging population and those with unhealthy food habits. Product innovation is a key trend in the industry, with companies introducing new mouthwashes and toothpastes. However, poverty and limited access to dental care remain challenges, with brands targeting affordable options. The toothpaste and mouthwash segments continue to dominate, with manual and electric toothbrushes gaining popularity.

Furthermore, consumer needs and public awareness are driving the market, with a focus on sustainable and eco-friendly products, such as those with nano-hydroxyapatite. The geriatric population and those with oral diseases are major consumer groups for cosmetic dentistry, while consumer spending power and industry applications continue to shape market dynamics.

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The offline segment was valued at USD 30.26 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

Europe is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market caters to adults, kids, and infants with a wide range of natural and innovative products. Natural offerings are gaining popularity due to increasing health consciousness. Digital marketing strategies are being employed extensively by both global giants and emerging local players to expand their customer base. Strategic initiatives, collaborations, and partnerships with dental professionals, regulatory compliances, and dental associations are key growth drivers. Emerging markets in Asia-Pacific and Africa present significant opportunities. Social media and digital platforms are used for educational initiatives, creating awareness about oral health issues such as dental caries, periodontal diseases, oral cancers, gum recession, dry mouth, aesthetic appearance, teeth whitening, veneers, and orthodontics. Furthermore, water flossers and toothpaste formulations undergo development through clinical studies. Dental associations and public health campaigns play a crucial role in promoting oral hygiene practices.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The demand for teeth whitening products and mouthwash is the key driver of the market. The market has experienced significant growth due to the increasing awareness of dental diseases and the ageing population. Unhealthy food habits and poverty are major factors contributing to an increase in oral health issues. In response, companies have introduced innovative oral hygiene products to cater to consumer needs. Colgate-Palmolive Company and Procter and Gamble (P&G) a

The size of the UK Dental Market was valued at USD XX billion in 2023 and is projected to reach USD XXX billion by 2032, with an expected CAGR of 6.10% during the forecast period. The UK Dental Market is a vital component of the healthcare sector, encompassing a wide range of services, products, and technologies used in dental care. This market includes various segments such as general dentistry, cosmetic dentistry, orthodontics, oral surgery, and dental equipment and supplies. The UK dental market is characterized by a mix of public and private sector services, with a strong focus on improving oral health outcomes for the population. There is a growing trend towards cosmetic dental procedures, including teeth whitening, veneers, and orthodontic treatments, driving demand for specialized services and equipment. Recent developments include: In February 2022, The LiteTouch All-Tissue dental lasers were introduced by British Dental Supplies in three educational facilities as hands-on day courses., in May 2021, KaVo Dental Technologies, LLC formed a new collaboration agreement with A-dec, Inc. to deliver premier products and world-class service to dental professionals worldwide.. Key drivers for this market are: rowing public awareness about the importance of oral hygiene and regular dental visits is driving demand for dental services and products in the UK. Potential restraints include: There is a growing concern about the shortage of dental professionals in the UK, which may impact the availability and quality of dental care. Notable trends are: Advancements in dental technology allow for more personalized treatment approaches, catering to the unique needs of individual patients.

Oral Hygiene Products Excluding Dentifrices Market Size Value in the UK, 2021 Discover more data with ReportLinker!

The United Kingdom Dental Devices Market Report is Segmented by Product Type (General and Diagnostics Equipment [Dental Lasers, Radiology Equipment, Dental Chair and Equipment, and Other General and Diagnostics Equipment], Dental Consumables [Dental Biomaterial, Dental Implants, Crowns and Bridges, and Other Dental Consumables], and Other Dental Devices), Treatment (Orthodontic, Endodontic, Periodontic, and Prosthodontic), and End User (Hospitals, Clinics, and Other End Users). The Report Offers Market Sizes and Forecasts in Terms of Value (USD) for all the Above Segments.

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Mouthwash Market Size 2024-2028

The mouthwash market size is forecast to increase by USD 2.44 billion at a CAGR of 7.62% between 2023 and 2028.

The market is witnessing significant growth due to various factors. Innovation and portfolio expansion are key drivers propelling market growth. The increasing preference for natural and synthetic mouthwashes, based on individual preferences, is fueling market demand. Moreover, the rise in meat consumption, which can lead to oral health issues, is creating opportunities for mouthwash manufacturers. In terms of trends, the growing popularity of private-label brands is impacting the market positively. However, the availability of counterfeit products is degrading brand value and posing a challenge to market growth. E-commerce platforms and retail stores are major distribution channels, offering convenience and accessibility to consumers. In the US market, the focus on diabetic risk reduction and cosmetic benefits of mouthwashes is gaining traction, further boosting market demand. To stay competitive, companies are investing in research and development to launch innovative products and expand their offerings. 

What will be the Mouthwash Market Size During the Forecast Period?

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The market for dental care products in the United States continues to hold significance in the overall toiletry industry. Oral hygiene remains a crucial aspect of maintaining overall health and well-being. This market caters to various dental health issues, including cavities, bacterial infections, gum diseases, mouth ulcers, dry mouth, and dental caries. Fresh breath is a primary concern for consumers, driving the demand for mouthwash and other oral care solutions. Halitosis, or bad breath, can be caused by various medical conditions, such as gum diseases, dental caries, and systemic diseases. Mouthwash is an essential component of home-based oral care routines, providing an additional layer of protection against oral diseases. Dental plaque and tooth decay are common dental health problems that can lead to tooth loss if left untreated. Regular dental care, including brushing, flossing, and using mouthwash, can help prevent these issues. Dental practitioners recommend using mouthwash as part of a comprehensive oral care regimen.
Moroever, periodontal diseases, such as gingivitis and periodontitis, affect the gums and supporting structures of the teeth. These conditions can lead to tooth loss and other health complications. Chlorhexidine, a common antimicrobial agent used in mouthwash, is effective against the bacteria that cause periodontal diseases. Children's dental care is an essential segment of the dental care products market. Proper oral hygiene habits are crucial for children to prevent dental caries and other oral health issues. Fluoride toothpaste and mouthwash are commonly used in children's dental care due to their cavity-preventing properties. Tooth loss due to dental health problems can lead to various complications, including nutritional deficiencies, speech impairments, and social issues. Preventing tooth loss through regular dental care and using mouthwash as part of an oral care routine is essential.
In conclusion, dental care products, including mouthwash, are not only used by individuals for personal use but are also provided in hotels and other establishments to ensure guests maintain good oral hygiene. Cosmetics companies also offer mouthwash as part of their product lines, catering to consumers seeking both oral health and cosmetic benefits. In conclusion, the market for dental care products, particularly mouthwash, continues to grow due to the importance of maintaining good oral health. Fresh breath, prevention of dental diseases, and children's dental care are key drivers for this market. Consumers, dental practitioners, and various industries rely on mouthwash as part of their oral care routines to ensure optimal dental health.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Alcohol-based mouthwash
  Alcohol-free mouthwash


Geography

  North America

    US


  Europe

    Germany
    UK
    France


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Mouthwash is a common oral hygiene product used to freshen breath, reduce plaque and germs, and alleviate symptoms of dry mouth. Two primary categories of mouthwash are cosmetics, which focus on freshness and taste, and therapeutic, which contain active ingredient

Toothpaste (Oral Hygiene) Market in the United Kingdom (UK) – Outlook to 2025; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Toothpaste Market in the United Kingdom. Read More

Kids Electric Toothbrush Market Outlook

The global kids electric toothbrush market size was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 2.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.1% during the forecast period. This market growth is driven by increasing awareness among parents regarding oral hygiene for children, advancements in electric toothbrush technology, and the growing prevalence of dental issues among young children. As parents become more conscious of the importance of dental health, there is a significant shift towards more effective and engaging oral care solutions like electric toothbrushes that are specifically designed for children.

One of the primary factors contributing to the growth of the kids electric toothbrush market is the increasing awareness of oral hygiene. Dental health campaigns and educational programs have played a pivotal role in educating parents and guardians about the importance of early dental care for children. Health organizations and dental professionals continue to advocate for the use of electric toothbrushes, citing their superior ability to remove plaque and reduce gingivitis compared to manual brushes. As a result, parents are more inclined to invest in electric toothbrushes, believing that these products will help establish good oral hygiene habits from a young age, ultimately reducing the incidence of dental problems in children.

Technological advancements in electric toothbrushes are another key driver of market growth. Modern kids electric toothbrushes come equipped with innovative features such as timers, pressure sensors, and interactive smartphone applications that make brushing a fun and engaging experience for children. Companies are investing in research and development to introduce products that are not only effective but also entertaining, thereby encouraging regular brushing among children. These technological enhancements not only improve the efficacy of the toothbrushes but also enhance user experience, making them more appealing to both children and their parents.

The rising prevalence of dental issues among children is also fueling the demand for kids electric toothbrushes. Poor dietary habits, especially the consumption of sugary foods and drinks, are leading to an increase in dental caries and cavities in children. Parents are increasingly seeking preventive measures to combat these issues, turning to electric toothbrushes as a practical solution. These products are perceived as an effective way to promote better oral hygiene practices, which is crucial for maintaining healthy teeth and gums in children. Consequently, the demand for these advanced oral care products is expected to rise steadily over the forecast period.

From a regional perspective, the kids electric toothbrush market is witnessing significant growth across various geographic regions, with North America holding a substantial share of the market. The region's growth is fueled by factors such as high disposable incomes, a strong emphasis on healthcare and wellness, and widespread awareness about oral hygiene. Additionally, Asia Pacific is emerging as a lucrative market due to the growing middle-class population, increasing urbanization, and rising healthcare expenditure. In Europe, a similar trend is observed, with countries like Germany and the UK showing robust demand for kids electric toothbrushes, driven by a strong focus on preventive healthcare.

The role of the Electric Toothbrush Battery is pivotal in the performance and convenience of kids' electric toothbrushes. As technology advances, the efficiency and longevity of these batteries have significantly improved, allowing for longer usage times between charges. This is particularly beneficial for parents who are looking for reliable and hassle-free oral care solutions for their children. The development of rechargeable batteries has also contributed to environmental sustainability by reducing the need for disposable batteries, aligning with the growing consumer preference for eco-friendly products. Furthermore, innovations in battery technology have enabled the inclusion of additional features such as smart connectivity and interactive elements, enhancing the overall user experience and engagement for children.

Product Type Analysis

The product type segment of the kids electric toothbrush market is bifurcated into rechargeable and battery-operated toothbrushes, each catering to d

Forecast: Oral and Dental Hygiene Preparations (Except Dentifrices) Market Size Value in the UK 2022 - 2026 Discover more data with ReportLinker!

This statistic shows the market value of toothpaste in Great Britain from 2010 to 2022. As of December 2022, the market for toothpaste products in the UK was worth approximately 563.8 million British pounds. This figure shows a considerable increase on the market value in December 2010, at around 400 million pounds.

Oral and Dental Hygiene Preparations (Except Dentifrices) Market Size Value Per Capita in the UK, 2021 Discover more data with ReportLinker!

Forecast: Oral and Dental Hygiene Preparations (Except Dentifrices) Market Size Value Per Capita in the UK 2022 - 2026 Discover more data with ReportLinker!

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Floss Picks Market Size 2024-2028

The floss picks market size is forecast to increase by USD 162.7 million at a CAGR of 4.49% between 2023 and 2028.

The oral care market, specifically the segment for dental floss and floss picks, is experiencing significant growth In the US market. Dental experts continue to emphasize the importance of maintaining good oral hygiene, leading to an increase In the demand for dental floss and floss picks. Consumers are becoming more health-conscious and are seeking effective solutions for oral care. In response, various alternatives to traditional plastic floss picks have emerged, including those made from eco-friendly materials such as bamboo and charcoal. These substitutes cater to the growing trend of consumer healthcare and sustainability.
The availability of these products through various e-commerce platforms has also made them easily accessible to consumers, further fueling market growth. Overall, the market for dental floss and floss picks is expected to continue its upward trajectory due to these key trends and consumer preferences.

What will be the Size of the Floss Picks Market During the Forecast Period?

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The market encompasses innovative oral care solutions designed to effectively clean interdental areas and improve overall oral health and care. . This market exhibits significant growth due to increasing awareness of dental problems such as tooth decay and gum disease. Consumers are increasingly seeking sustainable alternatives to conventional dental floss and interdental brushes, leading to the popularity of eco-friendly options like biodegradable floss picks made from bamboo, cornstarch, or plant-based plastics. Personalized oral care is also gaining traction, with customized floss picks and ergonomic handles catering to individual needs. Orthodontic appliances and oral hygiene practices for kids and teenagers are further expanding the market's reach.
Flavored floss, curved and flat variants, and ergonomic handles contribute to the market's diversity. The market's direction is towards addressing dental issues while minimizing environmental impact, with a focus on preventive dental care and addressing food particles around the gumline and between teeth.

How is this Floss Picks Industry segmented and which is the largest segment?

The floss picks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Disposable
  Reusable


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China
    India
    Japan


  Middle East and Africa

    South Africa


  South America

    Brazil

By Product Insights

The disposable segment is estimated to witness significant growth during the forecast period. Disposable floss picks have gained significant popularity In the oral care market due to the rising demand for convenient dental hygiene solutions. In 2023, the market for disposable floss picks experienced growth, driven by their availability in various retail formats, including supermarkets and pharmacies. Consumers have shown a preference for Y-shaped floss picks with replaceable heads, contributing to the segment's expansion during the forecast period. Additionally, disposable floss picks have been widely adopted in healthcare facilities to maintain oral hygiene and prevent the transmission of communicable diseases, including COVID-19. The market for floss picks is expected to continue its growth trajectory, fueled by the increasing awareness of preventive dental care and the availability of innovative materials such as biodegradable bamboo, cornstarch, and plant-based plastics.

These eco-friendly alternatives cater to the growing demand for sustainable dental care products. Furthermore, customized floss picks and orthodontic appliances catering to sensitive gums and dental conditions have expanded the market's reach. The market encompasses various types of floss picks, including F-shaped, Y-shaped, and curved variants, designed for different interdental areas and dental problems, such as tooth decay, gum disease, and cavities. The market also offers antimicrobial properties, ergonomic handles, and plaque removal tools, making it a comprehensive solution for maintaining oral health. Consumers can purchase these dental care products from both online stores and traditional retailers. The market for floss picks is expected to remain a significant contributor to the overall oral hygiene and dental care products industry.

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The Disposable segment was valued at USD 456.10 million in 2018 and showed a gradual increase during the forecast period.

Re

Toothbrushes & Replacement Heads (Oral Hygiene) Market in United Kingdom – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Toothbrushes & Replacement Heads market in United Kingdom. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Toothbrushes & Replacement Heads and its variants Manual Toothbrushes, Power Toothbrushes. Read More

Toothpaste is the leading value category, accounting for nearly half of the Oral Hygiene market in 2015. Mouthwash category is the fastest growing value category during 2015-2020. Drug stores & Pharmacies is the leading distribution channel in the Breath Fresheners (non-confectionery), Dental Floss and Denture Care categories. Growing e-commerce sales and rising demand for private label brands will drive the market for Oral Hygiene products in the Netherlands. Read More

Since dentistry is widely regarded as an essential service in the UK, demand for appointments remains high. However, due to NHS funding shortages, there has been a steady shift towards private dental care. This has left many people unable to afford dental care. While private providers tend to be more expensive, they offer shorter waiting times, longer appointments and more advanced equipment, attracting a growing number of patients. Dampened disposable incomes over the two years through 2023-24 amid the cost-of-living crisis have left more people unable to afford private dental care, with some resorting to DIY dental treatments. Some affordable dental care plans that offer customers more tailored appointment schedules at different prices made available have helped more cash-strapped consumers. Revenue from dental practices is anticipated to drop at a compound annual rate of 1.7% to £7.7 billion over the five years through 2024-25. Most dental practices were forced to cancel all routine appointments between 25 March 2020 and 8 June 2020 amid the COVID-19 outbreak. Revenue picked up in 2021-22 and 2022-23 thanks to easing lockdown restrictions, enabling practices to treat more patients. The rise in demand for private appointments has elevated revenue significantly due to the lack of NHS treatments. In 2024-25, revenue is expected to climb by 2.9% as disposable income levels nudge upwards, allowing people to spend more on dentist treatments. Profit is also slated to improve, reaching an estimated 5.5% of revenue in 2024-25 as dental inflation subsides. Over the five years through 2029-30, the Dental Practices industry's revenue is estimated to climb at a compound annual rate of 3.7% to £9.2 billion. People will continue to switch to private dentistry as NHS funding constraints continue to cause long waiting times and potential surges in the price of NHS dental services. Private demand has benefitted from a hike in the popularity of dental cosmetic treatments that focus on improving your smile, such as composite bonding and veneers, which will boost profitability. The government has freed investment to help NHS dental recovery, but it won't satisfy full NHS demand.

After two years of growth, the UK dental hygiene preparations market decreased by -2.7% to $95M in 2024. Over the period under review, consumption, however, recorded a relatively flat trend pattern. Over the period under review, the market reached the maximum level at $105M in 2014; however, from 2015 to 2024, consumption remained at a lower figure.

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Electric Toothbrush Market Size 2025-2029

The electric toothbrush market size is forecast to increase by USD 1.9 billion, at a CAGR of 8% between 2024 and 2029.

The market is witnessing significant growth, driven by the rising prevalence of periodontal diseases and the introduction of innovative oral care products. According to various studies, periodontal diseases affect a large population worldwide, leading to an increasing demand for effective oral hygiene solutions. Electric toothbrushes, with their advanced features such as multi-mode brushing, pressure sensors, and timer functions, offer superior oral cleaning compared to manual toothbrushes, making them a preferred choice for consumers. However, the high cost of electric toothbrushes remains a significant challenge for market growth. Despite their benefits, the affordability factor limits the adoption of electric toothbrushes, particularly in developing regions.
To overcome this challenge, market players are focusing on developing affordable yet effective electric toothbrush models and exploring various distribution channels to reach a wider customer base. Companies are also collaborating with dental professionals and insurance providers to offer bundled solutions and discounts, making electric toothbrushes more accessible to consumers. These strategies, coupled with continuous innovation and product development, present significant opportunities for market participants to capitalize on the growing demand for electric toothbrushes and navigate the challenges effectively.

What will be the Size of the Electric Toothbrush Market during the forecast period?

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The market encompasses a growing segment of the oral care industry, driven by the increasing recognition of the importance of maintaining good oral health. Electric toothbrushes offer several advantages over regular toothbrushes, including more effective plaque removal, improved gum health, and reduced tooth decay and gum disease. The market's sizeable growth can be attributed to rising personal consumption expenditure on essential goods, particularly among internet users seeking convenient and efficient oral hygiene solutions. Advertising expenditure in the sector continues to increase, fueling awareness and adoption rates.
Power supply options, including rechargeable batteries and USB charging, further enhance the appeal of electric toothbrushes. Oral care product manufacturers are expanding their offerings on e-commerce platforms, making electric toothbrushes more accessible to a broader consumer base. The market's continued growth is expected to address the prevalent tooth issues, such as dental problems and bad breath, contributing to overall improvements in oral hygiene.

How is this Electric Toothbrush Industry segmented?

The electric toothbrush industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Mobility Type

  Sonic
  Rotation


End-user

  Adults
  Children


Product Type

  Rechargeable
  Battery


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses both online and offline channels for product sales. In the offline segment, retail outlets such as hypermarkets, supermarkets, and department stores dominate, driven by high product visibility and the ability for consumers to physically examine the products before purchase. Companies invest in marketing collaterals within these stores and through other advertising channels to boost awareness, offering promotional deals to attract buyers and expand market penetration. Adults are the primary target demographic due to their purchasing power. Tooth decay, gum health, and oral hygiene concerns continue to fuel the demand for electric toothbrushes, which are considered essential goods.

Innovative technological products, such as AI-enabled toothbrushes, vibrating, ultrasonic, and smart toothbrushes, are gaining popularity among consumers. The online sector, including e-commerce platforms, also contributes significantly to market growth due to the convenience and accessibility it offers. Despite power supply concerns, the market is expected to continue expanding due to widespread awareness campaigns, increasing dental problems, and the availability of innovative products. Personal consumption expenditure, tooth sensitivity, and periodontal diseases are other factors influencing market growth.

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