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Oral Care Market Size 2025-2029

The oral care market size is forecast to increase by USD 12.31 billion at a CAGR of 4.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of technology in oral care products. Advanced technologies such as artificial intelligence, nanotechnology, and biotechnology are revolutionizing the industry, leading to innovative solutions for oral hygiene and disease prevention. A key trend in the market is the high demand for mouthwash and teeth-whitening products, as consumers prioritize maintaining good oral health and aesthetics. However, the market faces challenges from stringent regulations on oral care products.
To capitalize on market opportunities and navigate challenges effectively, companies must stay informed of emerging technologies and regulatory requirements, and adapt their strategies accordingly. By focusing on innovation, quality, and regulatory compliance, oral care companies can differentiate themselves and meet the evolving needs of consumers. Compliance with these regulations requires significant investment in research and development, production, and marketing, which can increase costs for manufacturers. Biodegradable oral care products , bamboo brushes and dental floss made from natural materials align with consumers' eco-conscious preferences.

What will be the Size of the Oral Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market encompasses a diverse range of products and services, from dental X-rays and metallic braces to modern innovations like digital radiography and remote dental care. Dental materials science and polymer science underpin the development of advanced dental solutions, such as ceramic braces and 3D printing. Patient compliance is a key market driver, leading to the creation of dental apps, therapeutic mouthwashes, and saliva substitutes. Oral health education is crucial, with pediatric dentistry, oral surgery, and orthodontic treatments playing essential roles.
Treatment adherence is facilitated through the use of mouth guards, night guards, and tongue scrapers. Herbal mouthwashes and teeth bleaching cater to cosmetic concerns, while sports guards and sleep apnea treatments address specific health needs. Overall, the market is characterized by continuous innovation and a focus on improving patient care and experience. Preventive care is prioritized through the use of interdental cleaning devices, water flossers, and antiseptic mouthwashes. Oral pathology and forensic dentistry offer diagnostic and investigative services, while oral surgery and restorative dentistry address more complex dental issues.

How is this Oral Care Industry segmented?

The oral care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Home
  Dentistry


Product

  Toothpaste
  Toothbrush
  Mouthwash
  Denture products
  Dental accessories


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses a range of products and services, from preventative measures like toothbrushes, dental floss, and mouthwash, to more specialized treatments such as root planing, dental sealants, and cosmetic dentistry. Periodontal disease and gum disease are significant concerns, leading to innovations in interdental brushes and sensitive toothpastes. Children's toothbrushes and dental insurance cater to specific demographics. Wisdom teeth and impacted teeth necessitate procedures like extraction and orthodontics. Enamel erosion and mouth ulcers are common oral health issues addressed through calcium phosphate supplements and essential oils. Dental fillings, dental implants, and complete and partial dentures are essential restorative solutions.

Product innovation continues to drive the market, with advancements in whitening toothpastes, electric toothbrushes, and clinical trials for new treatments. Distribution channels include both offline (hypermarkets, supermarkets, etc.) and online (subscription services, e-commerce platforms). Dental hygiene remains a priority, with the ADA seal of acceptance ensuring product effectiveness. Oral cancer screenings are crucial, and professional cleanings are essential for maintaining optimal oral health. Dry mouth, caused by variou

United Kingdom Oral Care Market was valued at USD 1.24 Billion in 2023 and is anticipated to project impressive growth in the forecast period with a CAGR of 4.75% through 2029.

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Market Size	2023: USD 1.24 Billion
Forecast Market Size	2029: USD 1.65 Billion
CAGR	2024-2029: 4.75%
Fastest Growing Segment	Toothpaste
Largest Market	London
Key Players	1. 3M United Kingdom Plc 2. Procter & Gamble UK 3. GlaxoSmithKline Plc 4. Colgate (U.K.) Limited 5. Philips Electronics UK Limited 6. Johnson & Johnson Innovative Medicine UK 7. Unilever UK Limited 8. Spotlight Oral Care UK 9. Haleon UK Trading Limited 10. Oral Care Innovations Limited

In UK Oral Care Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

The global oral care market is projected to grow significantly, from USD 55,390.1 million in 2025 to USD 91,087.6 million by 2035. The market is expected to exhibit a CAGR of 5.1% from 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 55,390.1 Million
Industry Value (2035F)	USD 91,087.6 Million
CAGR (2025 to 2035)	5.1%

Semi-Annual Market Update

Particular	Value CAGR
H1 2024	5.9% (2024 to 2034)
H2 2024	4.5% (2024 to 2034)
H1 2025	6.2% (2025 to 2035)
H2 2025	4.0% (2025 to 2035)

Per Capita Spending Analysis

Countries	Population (millions)
United States	345.4
United Kingdom	68.3
Germany	84.1
Japan	123.2
Australia	26.3

Countries	Estimated Per Capita Spending (USD)
United States	5.2
United Kingdom	4.1
Germany	4.5
Japan	3.8
Australia	4.7

Category-wise Insights

Segment (Product Type)	CAGR (2025 to 2035)
Toothbrush	4.5%
Others	4.9%

Segment (Distribution Channel)	CAGR (2025 to 2035)
Convenience Stores	4.2%
Others	5.1%

The revenue in the 'Oral Care' segment of the beauty & personal care market in the United Kingdom was modeled to amount to ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by *********** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

In US Oral Care Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

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Oral Hygiene Market Size 2024-2028

The oral hygiene market size is forecast to increase by USD 11.49 billion at a CAGR of 4.5% between 2023 and 2028. The market is experiencing significant growth, driven by various trends and factors. One of the primary growth factors is the increasing demand for teeth whitening products and mouthwash, as consumers seek to maintain a bright and healthy smile. Another trend is the rise in preference for natural and organic oral hygiene products, reflecting a broader trend towards healthier lifestyles and eco-consciousness. Additionally, homemade remedies and alternative oral health solutions are gaining popularity, particularly among budget-conscious consumers and those seeking more natural options. These trends are expected to continue shaping the market in the coming years.

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Furthermore, the toothbrush segment includes manual and electric toothbrushes. Consumer needs and public awareness are key factors influencing market trends. The geriatric population and cosmetic dentistry are also driving consumer spending power in the market.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Primary oral hygiene products
  Secondary oral hygiene products


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to the rising prevalence of dental diseases, particularly among the aging population and those with unhealthy food habits. Product innovation is a key trend in the industry, with companies introducing new mouthwashes and toothpastes. However, poverty and limited access to dental care remain challenges, with brands targeting affordable options. The toothpaste and mouthwash segments continue to dominate, with manual and electric toothbrushes gaining popularity.

Furthermore, consumer needs and public awareness are driving the market, with a focus on sustainable and eco-friendly products, such as those with nano-hydroxyapatite. The geriatric population and those with oral diseases are major consumer groups for cosmetic dentistry, while consumer spending power and industry applications continue to shape market dynamics.

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The offline segment was valued at USD 30.26 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

Europe is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market caters to adults, kids, and infants with a wide range of natural and innovative products. Natural offerings are gaining popularity due to increasing health consciousness. Digital marketing strategies are being employed extensively by both global giants and emerging local players to expand their customer base. Strategic initiatives, collaborations, and partnerships with dental professionals, regulatory compliances, and dental associations are key growth drivers. Emerging markets in Asia-Pacific and Africa present significant opportunities. Social media and digital platforms are used for educational initiatives, creating awareness about oral health issues such as dental caries, periodontal diseases, oral cancers, gum recession, dry mouth, aesthetic appearance, teeth whitening, veneers, and orthodontics. Furthermore, water flossers and toothpaste formulations undergo development through clinical studies. Dental associations and public health campaigns play a crucial role in promoting oral hygiene practices.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The demand for teeth whitening products and mouthwash is the key driver of the market. The market has experienced significant growth due to the increasing awareness of dental diseases and the ageing population. Unhealthy food habits and poverty are major factors contributing to an increase in oral health issues. In response, companies have introduced innovative oral hygiene products to cater to consumer needs. Colgate-Palmolive Company and Procter and Gamble (P&

The Europe Oral Care Market is Segmented by Product Type (Toothpaste, Mouthwash/Rinses, and More), Ingredient (Natural/Organic, and Conventional/Synthetic), End-User (Kids/Children, and Adult), Distribution Channel (Supermarkets/Hypermarket, Drug Stores/Pharmacies, and More), and Country (Germany, United Kingdom, Italy, Spain, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the 'Oral Care' segment of the beauty & personal care market in the United Kingdom was forecast to continuously increase between 2025 and 2030 by in total 0.1 billion U.S. dollars (+6.02 percent). After the sixth consecutive increasing year, the revenue is estimated to reach 1.79 billion U.S. dollars and therefore a new peak in 2030. Find further information concerning the revenue in the 'Deodorants' segment of the beauty & personal care market in Indonesia and the revenue in the beauty & personal care market in the United States. The Statista Market Insights cover a broad range of additional markets.

The size of the UK Dental Market was valued at USD XX billion in 2023 and is projected to reach USD XXX billion by 2032, with an expected CAGR of 6.10% during the forecast period. The UK Dental Market is a vital component of the healthcare sector, encompassing a wide range of services, products, and technologies used in dental care. This market includes various segments such as general dentistry, cosmetic dentistry, orthodontics, oral surgery, and dental equipment and supplies. The UK dental market is characterized by a mix of public and private sector services, with a strong focus on improving oral health outcomes for the population. There is a growing trend towards cosmetic dental procedures, including teeth whitening, veneers, and orthodontic treatments, driving demand for specialized services and equipment. Recent developments include: In February 2022, The LiteTouch All-Tissue dental lasers were introduced by British Dental Supplies in three educational facilities as hands-on day courses., in May 2021, KaVo Dental Technologies, LLC formed a new collaboration agreement with A-dec, Inc. to deliver premier products and world-class service to dental professionals worldwide.. Key drivers for this market are: rowing public awareness about the importance of oral hygiene and regular dental visits is driving demand for dental services and products in the UK. Potential restraints include: There is a growing concern about the shortage of dental professionals in the UK, which may impact the availability and quality of dental care. Notable trends are: Advancements in dental technology allow for more personalized treatment approaches, catering to the unique needs of individual patients.

In Vietnam Oral Care Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

Discover how the oral and dental hygiene market in the UK is expected to grow over the next decade, driven by increasing demand for oral care products. By 2035, the market volume is projected to reach 39K tons, with a market value of $114M.

Forecast: Oral Hygiene Products Excluding Dentifrices Market Size Value in the UK 2022 - 2026 Discover more data with ReportLinker!

Oral Hygiene Products Excluding Dentifrices Market Size Value in the UK, 2021 Discover more data with ReportLinker!

UK Dental Market size was valued at USD 11.8 Billion in 2024 and is projected to reach USD 16.2 Billion by 2032, growing at a CAGR of 4.7% from 2026 to 2032.The UK dental market is steadily expanding as a result of increasing oral health awareness and the adoption of advanced technologies in dental procedures. With a growing focus on preventive care and aesthetic dentistry, digital dentistry solutions and minimally invasive techniques are transforming patient experiences and outcomes. Thus, the increasing adoption of advanced dental technologies surged the growth of market size, surpassing USD 11.8 Billion in 2024 to reach a valuation of USD 16.2 Billion by 2032.The integration of cutting-edge dental innovations highlights the commitment to enhancing both functional and cosmetic aspects of oral care across the UK. The increasing focus on technological advancements enables the market to grow at a CAGR of 4.7% from 2026 to 2032.

Toothpaste (Oral Hygiene) Market in the United Kingdom (UK) – Outlook to 2025; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Toothpaste Market in the United Kingdom. Read More

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Pet Oral Care Products Market Size 2024-2028

The pet oral care products market size is estimated to grow by USD 472.1 million at a CAGR of 4.5% between 2023 and 2028. The pet care industry is experiencing significant growth due to several factors. Firstly, the prevalence of dental diseases among pets is on the rise, leading to an increase in demand for dental care products and services. Secondly, there has been a noticeable trend of rising animal health expenditure, as pet owners prioritize their pets' well-being and seek preventative care. Lastly, heightened awareness about pet health among pet owners, fueled by education and advancements in veterinary medicine, is driving the market forward. These factors collectively contribute to the expanding market for pet care products and services.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is a significant niche within the larger animal health industry, driven by the growing awareness of the importance of pets' oral health. Pets, particularly dogs and cats, are prone to dental diseases such as plaque and tartar formation, which can lead to oral diseases and other health issues. Routine veterinary inspections and preventive home care have become essential for maintaining pets' oral health. The market for pet oral care products includes dental wipes, water additives, teeth wipes, mouthwashes, enzymatic toothpaste, dental sealants, oral gels, and oral care sprays. Metropolitan regions have a higher demand for these products due to the higher pet ownership rates and easier access to veterinary services. Rabbits and Guinea pigs also require specialized oral care products. The market is witnessing growth due to the increasing popularity of e-commerce platforms, making it easier for pet owners to access these products from the comfort of their homes. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The high prevalence of dental diseases is notably driving market growth. Periodontal disease is a common health issue among cats and dogs, affecting approximately 70% of cats and 80% of dogs by the age of three, according to the American Veterinary Medical Association (AVMA). This condition, which can lead to tooth loss and even organ failure, is preventable through regular dental care. Routine veterinary examinations are essential for identifying early signs of dental problems, including calculus, plaque buildup, gingivitis, and gum disease. Urban dwellers prioritize pet health awareness and ownership, leading to an increased demand for preventive healthcare measures. Pet oral care products, such as enzymatic toothpaste, toothbrushes, dental sealants, oral gels, oral care sprays, and dental treats, have gained popularity as a comprehensive approach to maintaining pet oral health. These products help prevent bad breath, plaque formation, and tartar buildup. In addition, pet insurance and e-commerce platforms have made these products easily accessible to pet owners. Rabbits, Guinea pigs, and hamsters also require oral care, and pet stores and pharmacies offer a range of products catering to their unique needs. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

The increase in number of pet owners and increased spending on pets is the key trend in the market. The market has witnessed significant growth in recent years due to the increasing pet population and rising pet ownership, particularly in urban areas. With pet humanization becoming a trend, pet owners are prioritizing preventive healthcare measures for their companions, leading to an increase in demand for oral care products. Urban dwellers, who are often busy and may not be able to attend routine veterinary examinations regularly, rely on these products to maintain their pets' dental health. Canine periodontal disease, a common condition that causes bad breath, plaque, and tartar formation, is a major concern for pet owners. To address this issue, a variety of oral care products such as enzymatic toothpaste, toothbrushes, dental sealants, oral gels, and oral care sprays are available in the market. These products are not only effective in preventing dental diseases but also in freshening pets' breath. In addition, the convenience of e-commerce platforms and the availability of these products in pet stores and pharmacies make it easier for pet owners to access them. Rabbits, Guinea pigs, and hamsters also require oral care, and there are specialized oral care products available for these pets as well. Pet insurance, which is becoming increasingly popular, also covers dental care, furt

Discover the latest trends in the UK market for oral and dental hygiene preparations, with consumption expected to rise over the next decade. Forecasts indicate a steady increase in market volume and value, showing promising growth potential.

Forecast: Oral and Dental Hygiene Preparations (Except Dentifrices) Market Size Value in the UK 2022 - 2026 Discover more data with ReportLinker!

The UK Dental Devices Market Report Segments the Industry Into by Product Type (General and Diagnostics Equipment, Dental Consumables, Other Dental Devices), by Treatment (Orthodontic, Endodontic, Periodontic, Prosthodontic), by End User (Hospitals, Dental Clinics, Other End Users). Five Years of Historical Data and Five-Year Forecasts are Included.