In January 2025, the average monthly rent in Greater London reached 2,227 British pounds, confirming its position as the most expensive area for private tenants. Rental prices across England stood at 1,375 British pounds, while the average for Great Britain was recorded at 1,332 British pounds. The North East remains the most affordable region, with rents at 710 British pounds. According to the UK Price Index of Private Rents (PIPR), rental growth has accelerated since 2021, with the cost of rental properties rising by nearly nine percent annually in January 2025.

Median monthly rental prices for the private rental market in England by bedroom category, region and administrative area, calculated using data from the Valuation Office Agency and Office for National Statistics.

The UK residential rental market is poised for significant growth, with forecasts indicating a cumulative increase of nearly ** percent by 2029. This surge is expected to be front-loaded, with a robust ***** percent rise anticipated in 2024. Rental growth has accelerated notably since 2021, with August 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes, as the UK housing market navigates a period of transition.

The average agreed rent for new tenancies in the UK ranged from *** British pounds to ***** British pounds, depending on the region. On average, renters outside of London paid ***** British pounds, whereas in London, this figure amounted to ***** British pounds. Rents have been on the rise for many years, but the period after the COVID-19 pandemic accelerated this trend. Since 2015, the average rent in the UK increased by about ** percent, with about half of that gain achieved in the period after the pandemic. Why have UK rents increased so much? One of the main reasons driving up rental prices is the declining affordability of homeownership. Historically, house prices grew faster than rents, making renting more financially feasible than buying. In 2022, when the house price to rent ratio index peaked, house prices had outgrown rents by nearly ** percent since 2015. As house prices peaked in 2022, home buying slowed, exacerbating demand for rental properties and leading to soaring rental prices. How expensive is too expensive? Although there is no official requirement about the proportion of income spent on rent for it to be considered affordable, a popular rule is that rent should not exceed more than ** percent of income. In 2024, most renters in the UK exceeded that threshold, with the southern regions significantly more likely to spend upward of ** percent of their income on rent. Rental affordability has sparked a move away from the capital to other regions in the UK, such as the South East (Brighton and Southampton), the West Midlands (Birmingham) and the North West (Liverpool, Manchester, Blackpool and Preston).

The average monthly home rental payment in the United Kingdom (UK) increased steadily since 2008, reaching 1, 258 British pounds in December 2023. In comparison, the average home buying costs amounted to 1,231 British Pounds that year, meaning that homeowners saved 27 British pounds monthly from the difference.

As of the second quarter of 2024, there were nearly 116,000 build-to-rent homes in the United Kingdom, the majority of which were apartments in multifamily housing. Additionally, over 45,000 homes were in construction, and 105,000 were in planning. Build-to-rent refers to homes that are built specifically for renting rather than for sale. They differentiate from traditional rent homes with their focus on the provision of services, i.e. professional on-site management, shared spaces, work zones, fitness centers. A substantial share of the built-to-rent stock is concentrated in London.

Rental price statistics historical data time series (indices and annual percentage change). These are official statistics in development.

Rent Inflation in the United Kingdom decreased to 6.10 percent in May from 6.30 percent in April of 2025. This dataset includes a chart with historical data for the United Kingdom Rent Inflation.

The United Kingdom Car Rentals Market Report is Segmented by Rental Duration (Short-Term and Long-Term), Booking Type (Online and Offline), Application (Leisure/Tourism and Business/Corporate), Vehicle Class (Economy, Standard, and Premium / Luxury), Propulsion Type (ICE, Hybrid, and BEV), End-User (Individual and More), Booking Channel (Airport and More), and Geography. Market Forecasts are Provided in Terms of Value (USD).

United Kingdom Car Rental market was valued at USD 7.15 billion in 2024 and is anticipated to grow USD 13.16 billion by 2030 with a CAGR of 10.75%

Pages	81
Market Size	2024: USD 7.15 Billion
Forecast Market Size	2030: USD 13.16 Billion
CAGR	2025-2030: 10.75%
Fastest Growing Segment	Airport
Largest Market	England
Key Players	1. Lex Autolease Ltd. 2. Alphabet (GB) Ltd 3. Enterprise Rent-A-Car UK Ltd. 4. LeasePlan UK Ltd. 5. Europcar Mobility Group 6. Avis Budget Group Inc. 7. Hertz UK Ltd. 8. SIXT SE 9. Dollar Rent A Car, Inc. 10. Green Motion International

The UK car rental market is anticipated to experience substantial growth, expanding from USD 3.80 billion in 2025 to approximately USD 6.43 billion by 2035 at a CAGR of 5.4% throughout the forecast period.

Metric	Value
Industry Size (2025E)	USD 3.80 billion
Industry Value (2035F)	USD 6.43 billion
CAGR (2025 to 2035)	5.4%

Semi-Annual Market Update

Particular	Value CAGR
H1 2024	6.3% (2024 to 2034)
H2 2024	4.8% (2024 to 2034)
H1 2025	6.1% (2025 to 2035)
H2 2025	4.7% (2025 to 2035)

Per Capita Spending Analysis

Year	Population (millions)
2020	67.9
2021	68.3
2022	68.6
2023	69
2024	69.3

Year	Per Capita Spending (USD)
2020	18.82
2021	20.03
2022	22.68
2023	25.58
2024	29.03

The industry covers the renting and leasing of other personal and household goods to industries or households. Goods include textiles, furniture, jewellery, books, electornic equipment used in the house and flowers and plants.

Global Real Estate Rental market size is expected to reach $3877.45 billion by 2029 at 7.4%, segmented as by type, residential buildings and dwellings rental services, non-residential buildings rental services

The total amount of actual rental costs paid by tenants in the UK increased steadily between 2000 and 2023. In 2013, the total amount was approximately 70 billion British pounds and in 2023, the value had grown to roughly 91 billion British pounds.

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UK Online Home Rental Services Market Size 2025-2029

The UK online home rental services market size is forecast to increase by USD 1.05 billion at a CAGR of 10.4% between 2024 and 2029.

The Online Home Rental Services Market is witnessing significant growth, driven by the ascendancy of hybrid and flexible rental models. These models offer increased convenience and flexibility to renters, allowing them to choose from a wide range of properties and lease durations. However, ensuring trust and security in online transactions remains a critical challenge. With the increasing prevalence of cyber threats and data breaches, renters demand robust security measures to protect their personal and financial information. Regulatory hurdles also impact adoption, as governments worldwide introduce new regulations to govern the online rental market. These regulations aim to protect consumers and ensure fair business practices, but they can add complexity and increase operational costs for rental service providers. Growth in demand for tiny home structures is the primary trend in the online home rental services market. 
To capitalize on market opportunities and navigate challenges effectively, companies must prioritize security and regulatory compliance while continuing to innovate and offer competitive pricing and flexible rental options. By addressing these challenges head-on, online home rental services can continue to disrupt traditional rental markets and meet the evolving needs of modern renters. The integration of Internet of Things (IoT) technology with building automation software is a key trend driving market expansion.

What will be the size of the UK Online Home Rental Services Market during the forecast period?

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In the dynamic online home rental services market, outdoor activities and travel itineraries continue to be popular trends among travelers. To cater to this demand, transportation services integration and travel safety features are increasingly prioritized by property management software. Travel trends indicate a shift towards environmental sustainability and community engagement, making property portfolio management an essential investment opportunity. Destination marketing, travel recommendations, and customer loyalty programs are key strategies for attracting renters. Smart home technology, including keyless entry, voice assistants, and home automation, enhances the rental experience.
Rental yield analysis, pricing algorithms, and dynamic pricing help property owners maximize income. Travelers seek local attractions, shopping and entertainment, food and beverage options, and cultural experiences when choosing a rental property. Travel insurance, ethical travel practices, and guest feedback analysis are crucial components of responsible travel. Property value assessment and rental income tracking are essential for effective property management.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Flats
  Semi-detached houses
  Detached houses


Service

  Economy
  Mid-range
  Premium


Rental Category

  Monthly
  Weekly
  Daily
  Yearly


End-user

  Resident
  Tourist


Geography

  Europe

    UK

By Type Insights

The flats segment is estimated to witness significant growth during the forecast period. The online home rental services market in the US is characterized by its technological advancements and diverse offerings. Payment processing systems ensure secure transactions, while guest safety and insurance provide peace of mind for property owners. Business travelers and families seek user-friendly platforms for booking short-term and holiday rentals, with automated processes simplifying the rental agreement and calendar synchronization. Digital marketing strategies, including search engine optimization and social media marketing, expand market reach. Seasonal rentals cater to varying demand, and property amenities enhance the user experience. Property management systems offer data analytics and pricing optimization for rental income and property taxes. Renewable energy solutions and building information modeling are essential trends in the market, as businesses and organizations strive for sustainability and cost savings.

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The Flats segment was valued at USD 648.10 million in 2019 and showed a gradual increase during the forecast period. Artificial Intelligence (AI) and energy management systems work in tandem to optimize energy usage in smart buildings, reducing operational costs and enhancing overall sustainability. Artificial intelligence and machine learning facilitate pred

The global rental housing market is experiencing robust growth, driven by several key factors. Urbanization and population growth are fueling increased demand for rental properties, particularly in densely populated areas. Changing lifestyles, with more people opting for flexible living arrangements and avoiding the commitment of homeownership, are further bolstering the market. Technological advancements, including online platforms like Zillow, Airbnb, and Ziru, are streamlining the rental process, improving efficiency, and enhancing transparency for both landlords and tenants. Furthermore, the rise of co-living spaces and flexible lease options caters to evolving renter preferences. While economic fluctuations and interest rate hikes can present challenges, the underlying demand remains strong, indicating sustained growth for the foreseeable future. We estimate the market size in 2025 to be $2 trillion based on publicly available data for comparable real estate sectors and considering the global spread of rental housing. This robust growth trajectory is projected to continue, with a Compound Annual Growth Rate (CAGR) of approximately 5% through 2033. However, challenges exist within the rental housing market. Regulatory changes related to rent control and tenant protection can impact profitability for landlords. Maintaining property quality and addressing concerns regarding affordability, especially in rapidly growing urban centers, pose ongoing difficulties. Competition among rental platforms and property management companies is fierce, necessitating ongoing innovation and adaptation to retain market share. Despite these headwinds, the long-term outlook remains positive. The increasing preference for rental accommodation, combined with ongoing technological advancements, suggests a sustained and expansive market with significant opportunities for both established players and new entrants. The market segmentation reflects varying needs, from luxury apartments to budget-friendly options, providing ample opportunities across different income levels and lifestyle preferences.

Global Market Share by Key Players

Market Segment	Industry Share (%)
Top 3 (Enterprise, Hertz, Europcar)	50%
Rest of Top 5 (Avis, Sixt)	15%
Next 5 of Top 10 (Thrifty, Alamo, Budget, Green Motion, Virtuo)	20%
Emerging & Regional Brands (peer-to-peer, EV rentals)	15%