Median monthly rental prices for the private rental market in England by bedroom category, region and administrative area, calculated using data from the Valuation Office Agency and Office for National Statistics.

In January 2025, the average monthly rent in Greater London reached 2,227 British pounds, confirming its position as the most expensive area for private tenants. Rental prices across England stood at 1,375 British pounds, while the average for Great Britain was recorded at 1,332 British pounds. The North East remains the most affordable region, with rents at 710 British pounds. According to the UK Price Index of Private Rents (PIPR), rental growth has accelerated since 2021, with the cost of rental properties rising by nearly nine percent annually in January 2025.

The UK residential rental market is poised for significant growth, with forecasts indicating a cumulative increase of nearly **** percent by 2029. This surge is expected to be front-loaded, with a robust *****percent rise anticipated in 2025. Rental growth has accelerated notably since 2021, with August 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes, as the UK housing market navigates a period of transition.

Rental price statistics historical data time series (indices and annual percentage change). These are official statistics in development.

The total turnover of the equipment rental market in the United Kingdom fluctuated widely over the last decade with a positive trend. By 2021, the equipment rental market turnover in the UK reached *** billion euros and is forecasted to exceed *** billion euros by 2023.

The United Kingdom Real Estate Market Report is Segmented by Property Type (Residential and Commercial), by Business Model (Sales and Rental), by End User (Individuals/Households, Corporates & SMEs and Others), and by Country (England, Scotland, Wales, and Northern Ireland). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

In the five-year period between 2025 and 2029, the prime residential rent for existing properties in Greater London is expected to increase by 17.1 percent. The highest percentage change is expected to occur in 2025 and 2029, when rents are to rise by 3.5 percent. In the UK, rental growth has accelerated notably since 2021, with March 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes as the UK housing market navigates a period of transition.

The average rent for flats and maisonettes in the private rental market in Great Britain increased faster than any other property type as of January 2025. The Index of Private Housing Rental Prices measures the change in the price of renting residential property from private landlords, based on an index value of 100 in January 2023. In January 2025, the index value for flats and maisonettes amounted to 119.5 index point, suggesting an increase of nearly 20 percent since the baseline year. Detached houses increased by 16 percent.

The average monthly home rental payment in the United Kingdom (UK) increased steadily since 2008, reaching 1, 258 British pounds in December 2023. In comparison, the average home buying costs amounted to 1,231 British Pounds that year, meaning that homeowners saved 27 British pounds monthly from the difference.

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Vacation Rental Market Size 2025-2029

The vacation rental market size is valued to increase USD 22 billion, at a CAGR of 4.1% from 2024 to 2029. Growing tourism industry and increasing popularity of short-term vacation rental properties will drive the vacation rental market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% growth during the forecast period.
By Management - Managed by owners segment was valued at USD 48.50 billion in 2023
By Method - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 68.07 billion
Market Future Opportunities: USD 22.00 billion
CAGR : 4.1%
Europe: Largest market in 2023

Market Summary

The market encompasses the provision of short-term stays in residential properties, including houses, apartments, and homestays. This market is experiencing significant growth due to the expanding tourism industry and the increasing popularity of flexible accommodation options. According to recent data, the vacation rental sector is projected to account for over 20% of the global accommodations market share by 2025. Core technologies, such as instant booking features and digital payment systems, are revolutionizing the vacation rental industry, making it more accessible and convenient for travelers.
However, challenges persist, including the risks associated with fraudulent listings and the need for robust regulatory frameworks to ensure consumer protection. As the market continues to evolve, it presents numerous opportunities for innovation, particularly in the areas of personalized services and sustainable tourism practices.

What will be the Size of the Vacation Rental Market during the forecast period?

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How is the Vacation Rental Market Segmented and what are the key trends of market segmentation?

The vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Management Insights

The managed by owners segment is estimated to witness significant growth during the forecast period.

The markets witness significant trends shaping their operations and growth. Automated check-in and check-out systems streamline the guest experience, reducing manual labor and increasing efficiency. Social media marketing plays a crucial role in attracting and engaging potential renters, with 55% of travelers using social media to plan their trips. Legal compliance requirements are essential for vacation rental businesses, with occupancy rate optimization and access control systems ensuring adherence to regulations. Property valuation methods and smart home technology enhance the value proposition for renters, while energy management systems contribute to cost savings and sustainability. Keyless entry systems and guest review management tools facilitate seamless communication and improve the guest experience.

Customer service automation, cleaning service scheduling, revenue management strategies, and property management software enable owners to optimize their operations and maximize revenue. Rental agreement templates, digital marketing strategies, online booking systems, maintenance request systems, booking calendar software, dynamic pricing models, and channel management platforms are essential tools for vacation rental businesses. Guest experience platforms, yield management techniques, rental income projections, search engine optimization, payment gateway integration, tax calculation software, guest data analytics, customer relationship management, fraud prevention measures, accounting software integration, housekeeping management systems, guest communication tools, pricing optimization algorithms, insurance policy management, security system integration, and performance tracking metrics are all integral components of the evolving the market.

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The Managed by owners segment was valued at USD 48.50 billion in 2019 and showed a gradual increase during the forecast period.

Industry growth is expected to be robust, with 32% of travelers expressing interest in vacation rentals as an alternative to hotels. Additionally, the adoption of technology in vacation rental businesses is projected to increase by 37% in the next five years (Source: Market Research). These trends underscore the import

United Kingdom Residential Real Estate Market is Segmented by Property Type (Apartments and Condominiums, and Villas and Landed Houses), by Price Band (Affordable, Mid-Market and Luxury), by Business Model (Sales and Rental), by Mode of Sale (Primary and Secondary), and by Region (England, Scotland, Wales and Northern Ireland). The Market Forecasts are Provided in Terms of Value (USD)

Global Market Share by Key Players

The Index of Private Housing Rental Prices (IPHRP) is a quarterly experimental price index. It tracks the prices paid for renting property from private landlords in Great Britain. Source agency: Office for National Statistics Designation: Experimental Official Statistics Language: English Alternative title: IPHRP

The United Kingdom Car Rentals Market Report is Segmented by Rental Duration (Short-Term and Long-Term), Booking Type (Online and Offline), Application (Leisure/Tourism and Business/Corporate), Vehicle Class (Economy, Standard, and Premium / Luxury), Propulsion Type (ICE, Hybrid, and BEV), End-User (Individual and More), Booking Channel (Airport and More), and Geography. Market Forecasts are Provided in Terms of Value (USD).

Monthly data showing the proportion of gross income spent on rent for new tenancies across the UK, from Dataloft Rental Market Analytics (DRMA). These are official statistics in development. Source: Dataloft. Dataloft is a PriceHubble company.

This data sets out information on the size and shape of England's Broad Rental Market Areas (BRMAs). The information comes from the Valuation Office Agency (VOA) and is available online at https://www.gov.uk/government/organisations/valuation-office-agency Across England there are 152 Broad Rental Market Areas. These are set by the Valuation Office Agency (VOA) and are used to define the amount of support a household might be able to claim to support their housing costs, known as Local Housing Allowance. The boundaries of the broad rental market areas and Local Housing Allowance rates are shown in the Cambridgeshire Atlas | BRMAs https://cambridgeshireinsight.org.uk/wp-content/atlases/BRMA/atlas.html

Uk & Ireland Home Appliances Rental Market size was valued at USD 0.8 Billion in 2024 and is expected to reach USD 1.9 Billion by 2032, growing at a CAGR of 11.4% from 2026 to 2032.

Uk & Ireland Home Appliances Rental Market Drivers

Flexible Working and Temporary Relocations: Flexible working and temporary relocations are propelling the UK and Ireland home appliances rental market. With 44% of UK working largely remote in 2023, and 15% temporarily moving, the need for furnished, appliance-equipped rentals has increased. The Residential Landlords Association estimates a 28% increase in short-term rentals with appliances between 2021 and 2023, which supports this trend even more.

Increasing Cost of Living Problems: The increasing cost of living problems is driving the UK and Ireland home appliances rental market. With UK inflation peaking at 11.1% in 2022 and appliance prices growing by 8.5%, many customers are looking for renting options to avoid large upfront payments. The Money and Pensions Service, 24% of UK families are now contemplating renting key home equipment.

Expanding Student Population: The expanding student population is boosting the UK and Ireland appliances rental market. In 2023, 562,060 students were accepted into UK institutions, with 70% requiring temporary housing. As more students choose furnished accommodation, there is a greater demand for rentals that include appliances. According to Unipol Student Homes, 35% of students choose rentals that include appliances, up from 22% in 2019. This trend is driven by the need for ease and flexibility in student life.