The Price Index of Private Rents (PIPR) has shown significant growth, reaching a value of 117.9 in January 2025. This marks an increase of approximately 17.9 percent since January 2023, reflecting a robust upward trend in rental prices. Notably, the index saw a steady rise throughout 2024, with an annual percentage change peaking at 9.2 percent in March 2024. Mainstream properties are forecast to see rents further increase until 2028.

The UK residential rental market is poised for significant growth, with forecasts indicating a cumulative increase of nearly **** percent by 2029. This surge is expected to be front-loaded, with a robust *****percent rise anticipated in 2025. Rental growth has accelerated notably since 2021, with August 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes, as the UK housing market navigates a period of transition.

Between 2008 and 2024, the average weekly rent for private renters in England has shown a significant increase. In the 2009, the average rent was 153 British pounds, and by 2024, it had risen to 237 British pounds. Excluding London, the average rent started at 130 British pounds in 2009 and reached 191 British pounds in 2024, demonstrating a similar upward trend but at a lower rate compared to the overall average in England. Rental households in England Renting is common in England. Nearly one in five households occupied a dwelling that was privately rented in 2024. While the majority of households in the country live in an owner-occupied home, this percentage has declined since the early 2000s. Meanwhile, the share of households occupying a private rental has doubled over the past decade. This shows a growing rental sector and a shift in tenure trends in the country. Buying vs renting costs For a long time, the average monthly costs of buying a home were lower than renting. In 2021, housing costs started to increase steeply, closely followed by rental costs. This resulted in the gap nearly closing in 2023. This trend can also be observed through the house price to rent ratio - an index that follows the development of house prices relative to rents, with 2015 as a baseline year. Between 2015 and 2022, the ratio grew steadily, indicating that property prices rise faster than rents. However, with rental growth accelerating and catching up with property prices in 2022, the index declined notably.

Rent Inflation in the United Kingdom decreased to 4.50 percent in July from 5.80 percent in June of 2025. This dataset includes a chart with historical data for the United Kingdom Rent Inflation.

The average agreed rent for new tenancies in the UK ranged from *** British pounds to ***** British pounds, depending on the region. On average, renters outside of London paid ***** British pounds, whereas in London, this figure amounted to ***** British pounds. Rents have been on the rise for many years, but the period after the COVID-19 pandemic accelerated this trend. Since 2015, the average rent in the UK increased by about ** percent, with about half of that gain achieved in the period after the pandemic. Why have UK rents increased so much? One of the main reasons driving up rental prices is the declining affordability of homeownership. Historically, house prices grew faster than rents, making renting more financially feasible than buying. In 2022, when the house price to rent ratio index peaked, house prices had outgrown rents by nearly ** percent since 2015. As house prices peaked in 2022, home buying slowed, exacerbating demand for rental properties and leading to soaring rental prices. How expensive is too expensive? Although there is no official requirement about the proportion of income spent on rent for it to be considered affordable, a popular rule is that rent should not exceed more than ** percent of income. In 2024, most renters in the UK exceeded that threshold, with the southern regions significantly more likely to spend upward of ** percent of their income on rent. Rental affordability has sparked a move away from the capital to other regions in the UK, such as the South East (Brighton and Southampton), the West Midlands (Birmingham) and the North West (Liverpool, Manchester, Blackpool and Preston).

The Price Index of Private Rents (PIPR) increased gradually since 2015 and reached a value of ***** in ************. That indicates a rental increase of ** percent since ************, the baseline year when the index was set to 100. The rental rates for mainstream properties are forecast to continue to grow over the next five years.

The average monthly home rental payment in the United Kingdom (UK) increased steadily since 2008, reaching 1, 258 British pounds in December 2023. In comparison, the average home buying costs amounted to 1,231 British Pounds that year, meaning that homeowners saved 27 British pounds monthly from the difference.

Price to Rent Ratio in the United Kingdom increased to 113.72 in the first quarter of 2025 from 113.62 in the fourth quarter of 2024. This dataset includes a chart with historical data for the United Kingdom Price to Rent Ratio.

The majority of private landlords in England raised the rent on the most recent letting or extension in line with market rents in the area. This reason was chosen by ** percent of the respondents. Additionally, ** percent were advised by their agent. Additional costs incurred by landlords, such as mortgage costs, renovation, and tax changes, also played a significant role. In the UK, rental growth started to accelerate in 2021, with the year-on-year increase in the Price Index of Private Rents (PIPR) peaking at *** percent in March 2024.

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UK Online Home Rental Services Market Size 2025-2029

The UK online home rental services market size is forecast to increase by USD 1.05 billion at a CAGR of 10.4% between 2024 and 2029.

The Online Home Rental Services Market is witnessing significant growth, driven by the ascendancy of hybrid and flexible rental models. These models offer increased convenience and flexibility to renters, allowing them to choose from a wide range of properties and lease durations. However, ensuring trust and security in online transactions remains a critical challenge. With the increasing prevalence of cyber threats and data breaches, renters demand robust security measures to protect their personal and financial information. Regulatory hurdles also impact adoption, as governments worldwide introduce new regulations to govern the online rental market. These regulations aim to protect consumers and ensure fair business practices, but they can add complexity and increase operational costs for rental service providers. Growth in demand for tiny home structures is the primary trend in the online home rental services market. 
To capitalize on market opportunities and navigate challenges effectively, companies must prioritize security and regulatory compliance while continuing to innovate and offer competitive pricing and flexible rental options. By addressing these challenges head-on, online home rental services can continue to disrupt traditional rental markets and meet the evolving needs of modern renters. The integration of Internet of Things (IoT) technology with building automation software is a key trend driving market expansion.

What will be the size of the UK Online Home Rental Services Market during the forecast period?

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In the dynamic online home rental services market, outdoor activities and travel itineraries continue to be popular trends among travelers. To cater to this demand, transportation services integration and travel safety features are increasingly prioritized by property management software. Travel trends indicate a shift towards environmental sustainability and community engagement, making property portfolio management an essential investment opportunity. Destination marketing, travel recommendations, and customer loyalty programs are key strategies for attracting renters. Smart home technology, including keyless entry, voice assistants, and home automation, enhances the rental experience.
Rental yield analysis, pricing algorithms, and dynamic pricing help property owners maximize income. Travelers seek local attractions, shopping and entertainment, food and beverage options, and cultural experiences when choosing a rental property. Travel insurance, ethical travel practices, and guest feedback analysis are crucial components of responsible travel. Property value assessment and rental income tracking are essential for effective property management.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Flats
  Semi-detached houses
  Detached houses


Service

  Economy
  Mid-range
  Premium


Rental Category

  Monthly
  Weekly
  Daily
  Yearly


End-user

  Resident
  Tourist


Geography

  Europe

    UK

By Type Insights

The flats segment is estimated to witness significant growth during the forecast period. The online home rental services market in the US is characterized by its technological advancements and diverse offerings. Payment processing systems ensure secure transactions, while guest safety and insurance provide peace of mind for property owners. Business travelers and families seek user-friendly platforms for booking short-term and holiday rentals, with automated processes simplifying the rental agreement and calendar synchronization. Digital marketing strategies, including search engine optimization and social media marketing, expand market reach. Seasonal rentals cater to varying demand, and property amenities enhance the user experience. Property management systems offer data analytics and pricing optimization for rental income and property taxes. Renewable energy solutions and building information modeling are essential trends in the market, as businesses and organizations strive for sustainability and cost savings.

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The Flats segment was valued at USD 648.10 million in 2019 and showed a gradual increase during the forecast period. Artificial Intelligence (AI) and energy management systems work in tandem to optimize energy usage in smart buildings, reducing operational costs and enhancing overall sustainability. Artificial intelligence and machine learning facilitate pred

Revenue is forecast to dip at a compound annual rate of 1.3% over the five years through 2024-25 to £33 billion. Revenue plummeted in 2020-21 as the pandemic dampened property management activity. Property managers enjoyed a sharp recovery in revenue during 2021-22, aided by soaring house prices amid low interest rates. In 2022-23, rent prices skyrocketed as landlords contended with rising interest rates and tax hikes. Competition for housing remained fierce in 2023-24, pushing up rental prices and supporting revenue for property managers. Despite this, revenue slipped overall as non-residential property transactions climbed, with new owners choosing to manage the properties themselves or refurbish or repurpose the property before leasing it out again. Revenue looks set to climb by 2.5% over 2024-25 as rents remain high. Build-to-rent sector growth has proved fruitful for property management companies. According to Knight Frank, in January 2025, more than 22,300 BTR homes were completed in 2024, marking a year of record delivery for the BTR sector. Revenue from the commercial sector is likely to grow, as companies may decide now’s a good time to upgrade their offices thanks to falling interest rates in 2024-25, lifting profit. Over the five years through 2029-30, property management services revenue is slated to swell at a compound annual rate of 2.4% to reach £37.1 billion. The rental market will continue gaining momentum amid upcoming regulatory changes, ramping up costs for landlords and driving commission fee income. House prices look set to remain high, at least in the short term, keeping some prospective homeowners in the rental market. Business confidence will remain somewhat constrained, though Capital Economics forecasts the base rate to fall to 3.5% by early 2026, which should boost investment volumes, increasing demand for property management services. The government's goal to construct 1.5 million homes by 2029 will benefit the industry. Approximately £3 billion of the £5 billion housing budget is earmarked for additional guarantees to SME house builders and build-to-rent developers, indicating ongoing government backing for the private sector. This support for housebuilding initiatives is set to broaden the client base available to property management companies, fostering revenue growth.

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Vacation Rental Market Size 2025-2029

The vacation rental market size is forecast to increase by USD 22 billion, at a CAGR of 4.1% between 2024 and 2029. The market is experiencing significant growth, fueled by the expanding tourism industry and the increasing preference for short-term stays.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% share in 2023.
The market is expected to grow significantly in North America region as well over the forecast period.
Based on the Management, the managed by owners segment led the market and was valued at USD 61.00 billion of the global revenue in 2023.
Based on the Method, the offline segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 98.00 Billion
Future Opportunities: USD 22 Billion
CAGR (2024-2029): 4.1%
Europe: Largest market in 2023

Marketing automation tools, rental income tracking, guest experience metrics, calendar synchronization, and host communication platforms facilitate effective marketing and guest engagement. Legal compliance standards, cleaning service scheduling, digital marketing strategies, online reputation management, booking platform integration, customer relationship management, multi-property management, and revenue management software are indispensable for managing a large and diverse rental portfolio. Prices for vacation rentals are expected to grow by 5% annually, driven by the increasing popularity of short-term rentals and the adoption of advanced technologies. The market is witnessing a shift towards automation and integration, with automated check-in/out, keyless entry systems, and data analytics dashboards becoming standard offerings.

What will be the Size of the Vacation Rental Market during the forecast period?

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The market continues to evolve, with innovative technologies and strategies shaping the industry landscape. Dynamic pricing algorithms are increasingly being adopted to optimize revenue based on real-time market demand and supply dynamics. For instance, a leading player in the market reported a 15% increase in average daily rate through dynamic pricing. Maintenance request systems, tax compliance software, and smart home integration are essential tools for property managers, ensuring efficient operations and regulatory compliance. Moreover, rental agreement templates, payment gateway security, and security camera monitoring enhance the guest experience and property protection. Insurance policy coverage, occupancy rate optimization, and channel management strategies are crucial components of a successful rental business. The professionally managed segment is the second largest segment of the management and was valued at USD 33.50 billion in 2023.

In conclusion, the market is characterized by continuous innovation and adaptation to meet the evolving needs of property managers and guests. By leveraging technologies such as dynamic pricing algorithms, maintenance request systems, tax compliance software, smart home integration, and more, rental businesses can optimize operations, enhance guest experiences, and grow their revenue.

The convenience of instant booking features has made vacation rentals an attractive alternative to traditional hotels, particularly for travelers seeking more personalized and affordable accommodations. However, this market is not without challenges. The rise of fraudulent vacation rental properties poses a significant risk to both renters and property owners. Malicious actors create fake listings or misrepresent existing properties, leading to dissatisfied customers and potential financial losses.

Companies operating in this market must prioritize security measures to mitigate these risks and maintain customer trust. By addressing these challenges and capitalizing on the growing demand for vacation rentals, businesses can effectively position themselves to thrive in this dynamic and evolving market.

How is this Vacation Rental Industry segmented?

The vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Management Insights

The managed by owners segment is estimated to witness significant growth during the forecast

The UK real estate services industry, valued at approximately £32.45 billion in 2025, is projected to experience steady growth, with a compound annual growth rate (CAGR) of 3.00% from 2025 to 2033. This growth is driven by several key factors. Firstly, the ongoing demand for both residential and commercial properties in major UK cities like London, Manchester, and Birmingham fuels the property management and valuation segments. Secondly, increasing urbanization and population growth contribute to a sustained need for property services. Thirdly, technological advancements, such as proptech solutions for property search and management, are streamlining operations and improving efficiency within the sector. The market is segmented by property type (residential, commercial, other) and service type (property management, valuation, other services). While residential properties currently dominate the market, the commercial sector is also experiencing significant growth, particularly in areas with strong economic activity. Key players such as Hammerson, British Land, and Rightmove are well-positioned to capitalize on these trends. However, challenges remain, including economic uncertainty, fluctuations in interest rates impacting investment, and regulatory changes influencing property transactions. The industry's resilience will be tested by navigating these challenges while capitalizing on the long-term growth opportunities presented by the UK’s evolving real estate landscape. The regional distribution of the UK real estate services market reflects the concentration of economic activity and population density. London and the South East are expected to maintain a significant market share, owing to their high property values and demand. However, other regions, particularly those experiencing population growth and infrastructure development, are anticipated to show considerable growth potential. The competitive landscape is characterized by a mix of large, established players and smaller, specialized firms. The presence of prominent players across various segments – from property developers (Berkeley Group) to REITs (Tritax Big Box) and housing associations (Bridgewater Housing) – highlights the industry's diverse structure and the opportunities for various business models. The forecast period will see ongoing consolidation and the emergence of innovative business models, particularly within the proptech sector. This dynamic environment requires agile strategies and adaptive business models to succeed in this evolving market. Recent developments include: January 2023: United Kingdom Sotheby's Property Business Acquired by the Dubai Branch of Sotheby's. UK Sotheby International Realty was previously owned by Robin Paterson, who sold the business to his business partner and affiliate, George Azar. George Azar currently holds and operates Sotheby's Dubai and the MENA region., November 2022: JLL identified a shortage of quality rental homes as a long-term problem for the UK, which the recent boom in rentals has accentuated. This unmet need for quality rental homes has led to continued investor interest in purpose-built rental properties in UK city centers. JLL reported that annual investment in UK living real estate reached £10bn (USD 12.73 bn) in Q3 2022, setting living on track for another record year.. Key drivers for this market are: Improvements in Infrastructure and New Development, Population Growth and Demographic Changes. Potential restraints include: Housing Shortages, Increasing Awareness towards Environmental Issues. Notable trends are: Increasing in the United Kingdom House Prices.

Rental prices in both Greater London and Central London were expected to continue to rise in the period until 2029. Nevertheless, growth will be slower compared to the five-year period up to December 2024. Prime rents in Outer London grew by **** percent in that period and were expected to rise by **** percent until 2029. In Central London, prime residential rents rose by **** percent and were expected to further grow by **** percent. Meanwhile, mainstream residential property prices in the UK are forecast to rise even faster, indicating a strong demand for residential housing.

Uk & Ireland Home Appliances Rental Market size was valued at USD 0.8 Billion in 2024 and is expected to reach USD 1.9 Billion by 2032, growing at a CAGR of 11.4% from 2026 to 2032.

Uk & Ireland Home Appliances Rental Market Drivers

Flexible Working and Temporary Relocations: Flexible working and temporary relocations are propelling the UK and Ireland home appliances rental market. With 44% of UK working largely remote in 2023, and 15% temporarily moving, the need for furnished, appliance-equipped rentals has increased. The Residential Landlords Association estimates a 28% increase in short-term rentals with appliances between 2021 and 2023, which supports this trend even more.

Increasing Cost of Living Problems: The increasing cost of living problems is driving the UK and Ireland home appliances rental market. With UK inflation peaking at 11.1% in 2022 and appliance prices growing by 8.5%, many customers are looking for renting options to avoid large upfront payments. The Money and Pensions Service, 24% of UK families are now contemplating renting key home equipment.

Expanding Student Population: The expanding student population is boosting the UK and Ireland appliances rental market. In 2023, 562,060 students were accepted into UK institutions, with 70% requiring temporary housing. As more students choose furnished accommodation, there is a greater demand for rentals that include appliances. According to Unipol Student Homes, 35% of students choose rentals that include appliances, up from 22% in 2019. This trend is driven by the need for ease and flexibility in student life.