In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of ***** percent across all devices. That month, Bing had a market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than *** percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, **** percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly **** of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.

Virgin Islands (British) Internet Usage: Search Engine Market Share: Mobile: Qwant data was reported at 0.000 % in 11 May 2025. This stayed constant from the previous number of 0.000 % for 10 May 2025. Virgin Islands (British) Internet Usage: Search Engine Market Share: Mobile: Qwant data is updated daily, averaging 0.000 % from Aug 2023 (Median) to 11 May 2025, with 531 observations. The data reached an all-time high of 3.930 % in 26 Nov 2023 and a record low of 0.000 % in 11 May 2025. Virgin Islands (British) Internet Usage: Search Engine Market Share: Mobile: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.

Virgin Islands (British) Internet Usage: Search Engine Market Share: Desktop: Lilo data was reported at 0.000 % in 04 May 2025. This stayed constant from the previous number of 0.000 % for 03 May 2025. Virgin Islands (British) Internet Usage: Search Engine Market Share: Desktop: Lilo data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 04 May 2025, with 199 observations. The data reached an all-time high of 2.630 % in 25 Jan 2025 and a record low of 0.000 % in 04 May 2025. Virgin Islands (British) Internet Usage: Search Engine Market Share: Desktop: Lilo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.

In January 2025, Google represented ***** percent of the UK's mobile search engine market share. Yahoo! ranked second, with **** percent, while all other search hosts also representing less than *** percent each.

The global search engine market, valued at $37.39 billion in 2025, is projected to experience robust growth, driven by the increasing adoption of smartphones and internet penetration across emerging economies. A Compound Annual Growth Rate (CAGR) of 14.82% from 2025 to 2033 indicates a significant expansion of this market. Key drivers include the rising demand for enhanced search capabilities, the proliferation of voice search technology, and the growing importance of search engine optimization (SEO) for businesses. The market's segmentation reveals a dynamic landscape, with both online and offline distribution channels contributing significantly. The end-user segment is divided between personal and commercial use, with the latter showing strong growth potential fueled by the increasing reliance on data-driven marketing and advertising strategies. Major players like Google, Amazon, and Baidu are at the forefront of innovation, constantly refining their algorithms and expanding their functionalities to maintain a competitive edge. The competitive landscape is further shaped by the emergence of specialized search engines catering to niche markets, driving innovation and competition. The market's geographical distribution showcases varying growth rates across regions. North America and Europe currently hold substantial market share, driven by high internet penetration and technological advancement. However, Asia-Pacific is poised for rapid growth due to its expanding digital economy and the rising number of internet users. Factors such as data privacy concerns, increasing regulatory scrutiny, and the potential for algorithm bias represent key restraints to market growth. To mitigate these challenges, search engine companies are investing heavily in responsible AI development and data security measures. The forecast period from 2025 to 2033 will likely see a continuous shift towards personalized search experiences, advanced analytics capabilities, and a greater focus on user privacy, ultimately shaping the future of online information retrieval. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

Back in the early 2000s, "Googling" something became a household verb, a cultural benchmark of internet search dominance. For years, Google has enjoyed near-total control over the search engine landscape. But fast forward to 2025, and the narrative is evolving. Microsoft’s Bing, once dismissed as a secondary player, has carved...

Market Size statistics on the Search Engines industry in the UK

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet and a boom in e-commerce has made the industry increasingly innovative. A climb in the proportion of households with internet access has supported revenue growth, while expanding technological integration with daily life has boosted demand for web search. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television expanding the focus on digital marketing as a core strategy. Industry revenue is expected to jump at a compound annual rate of 3.8%, to reach £5.4 billion over the five years through 2025-26. Revenue is forecast to climb by 3.5% in 2025-26. Industry profit has remained high and expanded alongside a surge in search and display advertising, with total UK digital ad spend. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. While continued growth in localised digital marketing and rising overall UK marketing budgets are set to propel industry revenues, Google faces mounting regulatory scrutiny. The Digital Markets, Competition and Consumers Act 2024, with the impending Strategic Market Status designation for Google, is poised to shake up the landscape by curtailing Google’s market power and fostering greater transparency. Search engines will need to innovate to fend off rising competition from social media platforms, which are attracting advertisers through advanced targeting capabilities. Although niche, privacy-centric search engines could capture incremental market share as consumer privacy concerns intensify, the industry’s overwhelming concentration, with Google’s unmatched user base and ad inventory, means transformative change will likely be incremental. Nonetheless, technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 5.9% over the five years through 2030-31, to reach £7.2 billion.

Virgin Islands (British) Internet Usage: Search Engine Market Share: Mobile: Coc Coc data was reported at 0.000 % in 02 Feb 2024. This stayed constant from the previous number of 0.000 % for 01 Feb 2024. Virgin Islands (British) Internet Usage: Search Engine Market Share: Mobile: Coc Coc data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 02 Feb 2024, with 9 observations. The data reached an all-time high of 0.920 % in 29 Jan 2024 and a record low of 0.000 % in 02 Feb 2024. Virgin Islands (British) Internet Usage: Search Engine Market Share: Mobile: Coc Coc data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.

USD 5475.06 Billion in 2024; projected USD 11251.15 Billion by 2033; CAGR 8.28%.

In April 2023, desktop computer searches represented ***** percent of the search engine market in the UK. Mobile searches followed with ***** percent, with the remaining **** percent for consoles.

In April 2023, Google search engine held share of ***** percent in the United Kingdom's mobile search market. All other leading engines like Yahoo!, DuckDuckGo, and Bing held shares of less than *** percent each in the same month.

This industry includes the activities of web search portals, data processing and hosting activities, as well as other activities that primarily supply information.

Bing is Microsoft’s search engine platform and a key part of the firm’s AI, cloud, and digital advertising architecture. Today, it continues to evolve rapidly amid surging interest in AI, changing market share dynamics, and workforce shifts. Companies use Bing to power search integrations, deliver advertising at scale, and support...

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Search Engine Optimization (SEO) Software Market Size 2025-2029

The search engine optimization (seo) software market size is forecast to increase by USD 40.05 billion, at a CAGR of 21.3% between 2024 and 2029.

The SEO Software Market is experiencing significant growth, driven by the increasing penetration of the Internet worldwide. The global digital transformation has led to an escalating demand for SEO solutions to optimize online presence and visibility. An additional key driver is the advent of advanced Artificial Intelligence (AI) technologies, which are revolutionizing SEO by enhancing user experience and delivering more accurate and personalized search results. However, this market is not without challenges. Data privacy concerns among end-users pose a significant obstacle, as companies must ensure they comply with stringent regulations, such as GDPR and CCPA, while maintaining effective SEO strategies.
Balancing user privacy with search engine optimization requirements is a delicate challenge that demands innovative solutions and strategic planning. Companies seeking to capitalize on market opportunities and navigate these challenges effectively must stay informed of the latest trends and best practices in SEO and data privacy regulations.

What will be the Size of the Search Engine Optimization (SEO) Software Market during the forecast period?

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The SEO software market continues to evolve, with new tools and techniques emerging to help businesses optimize their online presence. On-page optimization techniques, such as keyword difficulty scores and content strategy tools, remain essential for improving website performance. Local SEO optimization, website crawlability issues, and indexation monitoring tools are crucial for businesses targeting local markets and ensuring their websites are easily accessible to search engines. Content optimization features, data visualization tools, and image optimization techniques enable businesses to create engaging and optimized content for their audiences. AI-powered SEO tools, structured data validation, and SERP feature analysis offer insights into search engine behavior and user intent, providing valuable data for optimization strategies.

Backlink analysis software, website speed optimization, link building strategies, and video SEO strategies are essential for building a strong online presence and increasing visibility. Technical SEO capabilities, site audit functionalities, content promotion features, competitor SEO analysis, mobile SEO performance, conversion rate optimization, semantic keyword analysis, internal linking strategy, schema markup implementation, and keyword research tools are all critical components of a comprehensive SEO strategy. According to recent industry reports, the SEO software market is expected to grow by over 15% annually, reflecting the increasing importance of digital presence for businesses across sectors. For instance, a large e-commerce company reported a 20% increase in organic traffic after implementing a comprehensive SEO strategy using a combination of these tools and techniques.

How is this Search Engine Optimization (SEO) Software Industry segmented?

The search engine optimization (seo) software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises
  Hybrid


Product Type

  Desktop user
  Mobile user


Application

  Social media marketing
  Email marketing
  Content marketing


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

The cloud-based SEO software segment in the global market is witnessing significant growth due to the increasing preference for accessible, collaborative, and scalable solutions among professionals and teams. Cloud-based tools, such as Ahrefs, offer users the flexibility to access advanced SEO functionalities from any location with internet connectivity. This enables real-time collaboration, allowing team members to work together seamlessly on SEO projects, regardless of their physical proximity. The user experience of cloud-based SEO software is marked by its browser-based interfaces, ensuring a consistent and responsive experience across various devices. On-page optimization techniques, keyword difficulty scores, and local SEO optimization are essential features integrated into these tools.

Content str

The Web Portal Operation industry is highly concentrated, with three companies controlling almost the entire industry; the largest company in the industry, Alphabet Inc, has a market share greater than 90% in 2025. This market concentration has fostered significant advertising revenue but made it exceedingly difficult for smaller web portals to survive. Yet, the presence of local champions like Yandex in Russia and Seznam in the Czech Republic demonstrates that regional portals can find niches, particularly where differentiated content or national digital policies shape market dynamics. Search engines generate most, if not all, of their revenue from advertising. Technological growth has led to more households being connected to the internet and a boom in e-commerce has made the industry increasingly innovative. Over the past decade, a boost in the percentage of households with internet access across Europe has supported revenue expansion, while strengthening technological integration with daily life has boosted demand for web portals. Industry revenue is expected to swell at a compound annual rate of 17.4% over the five years through 2025, including growth of 15% in 2025, to reach €74.9 billion. While profit is high, it is projected to dip amid hiking operational pressures, changing advertising dynamics and heightened regulatory compliance costs. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television expanding the focus on digital marketing as a core strategy. Market leaders have maintained dominance via exclusive agreements, like Google’s multi-billion-euro deals to remain the default search engine on Apple and Android devices, embedding themselves deeper into users’ daily digital interactions. At the same time, the rise of privacy-first search engines like DuckDuckGo, Ecosia and Qwant reflects shifting consumer attitudes toward data privacy and environmental impact. However, Google's status as the default search provider on most mainstream platforms, coupled with robust integration through Chrome and Google's broader ecosystem, has significantly constrained market entry for competitors, perpetuating the industry’s concentration. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. Smartphones could disrupt the industry's status quo, as the rising popularity of devices that don’t use Google as the default engine benefits other web portals. Technological advancements that incorporate user data are likely to make it easier to tailor advertisements and develop new ways of using consumer data. Initiatives like the European Search Perspective (EUSP) joint venture between Ecosia and Qwant signal the beginnings of intensified competition, especially around privacy and regional digital sovereignty. Nonetheless, industry growth is set to continue, fuelled by surging demand for localised, targeted digital advertising and heightened investment in mobile marketing. Industry revenue is forecast to jump at a compound annual rate of 20.4% over the five years through 2030 to reach €189.7 billion.

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Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion, at a CAGR of 8.5% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Mobile devices segment was valued at USD 299.90 billion in 2023
By the Type - Search ads segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 112.99 billion
Market Future Opportunities: USD 365.10 billion 
CAGR : 8.5%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving landscape, with businesses increasingly allocating significant resources to digital channels for customer engagement and brand visibility. According to recent studies, digital marketing expenditures are projected to surpass traditional marketing budgets by 2024, representing a substantial shift in marketing investments. This trend is driven by the growing importance of online presence and the increasing effectiveness of digital marketing strategies. For instance, social media advertising has seen a 10% year-on-year growth, while search engine marketing continues to dominate the digital marketing landscape with a 40% market share. Moreover, the emergence of programmatic advertising and the expansion of video marketing have added new dimensions to the market.
Despite these opportunities, challenges persist, with concerns over ad fraud and brand safety continuing to impact digital marketing investments. Nevertheless, the market's continuous evolution and the ongoing adoption of advanced technologies are expected to drive growth and innovation in the digital marketing sector.

What will be the Size of the Digital Marketing Spending Market during the forecast period?

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Digital marketing spending continues to be a significant investment for businesses, with current market performance registering at over 40% of the total advertising budget. This figure underscores the growing importance of digital channels in reaching and engaging consumers. Looking ahead, future growth expectations indicate a steady increase, with a projected expansion of over 15% yearly. A comparison of key numerical data reveals an intriguing trend. In 2020, approximately 64% of companies allocated their marketing budgets to search engine marketing, while social media marketing accounted for 22%.
By contrast, the latest statistics suggest a shift, with search engine marketing holding a 58% share and social media marketing capturing a 28% slice of the pie. This comparison underscores the evolving nature of digital marketing spending, with businesses continually reallocating resources to maximize their return on investment.

How is this Digitaling Spending Industry segmented?

The digitaling spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Mobile devices
  Desktops


Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Industries

  Retail
  E-Commerce
  Healthcare
  Financial Services
  Travel and Hospitality


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

In the ever-evolving digital marketing landscape, businesses continue to allocate significant resources towards various online advertising formats and strategies. Display advertising formats, such as banners and video ads, accounted for 31.1% of total digital Ad Spending in 2020. Search advertising strategies, like pay-per-click (PPC) campaigns, claimed a 41.5% share of the market. Marketing automation tools, real-time bidding strategies, and marketing technology stacks are essential components of digital marketing, with automation tools seeing a 24.4% increase in usage in 2021. Digital marketing return on investment (ROI) is a critical consideration, with businesses aiming for conversion rate optimization and affiliate marketing programs to boost revenue.

Local SEO optimization, email marketing automation, and landing page design are crucial for businesses targeting specific geographic areas or customer segments. Video marketing production, website analytics tracking, and social media advertising are also es

（停止更新）互联网使用：搜索引擎市场份额：所有平台：info.com在06-21-2024达0.000%，相较于06-20-2024的0.000%保持不变。（停止更新）互联网使用：搜索引擎市场份额：所有平台：info.com数据按日更新，02-09-2024至06-21-2024期间平均值为0.000%，共134份观测结果。该数据的历史最高值出现于03-14-2024，达0.950%，而历史最低值则出现于06-21-2024，为0.000%。CEIC提供的（停止更新）互联网使用：搜索引擎市场份额：所有平台：info.com数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的英属维京群岛 – Table VG.SC.IU: Internet Usage: Search Engine Market Share。

（停止更新）互联网使用：搜索引擎市场份额：移动服务：Qwant在09-22-2025达0.000%，相较于09-21-2025的0.000%保持不变。（停止更新）互联网使用：搜索引擎市场份额：移动服务：Qwant数据按日更新，08-19-2023至09-22-2025期间平均值为0.000%，共648份观测结果。该数据的历史最高值出现于11-26-2023，达3.930%，而历史最低值则出现于09-22-2025，为0.000%。CEIC提供的（停止更新）互联网使用：搜索引擎市场份额：移动服务：Qwant数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的英属维京群岛 – Table VG.SC.IU: Internet Usage: Search Engine Market Share。

Snapshot img

Information Services Market Size 2025-2029

The information services market size is forecast to increase by USD 182.8 billion, at a CAGR of 15.8% between 2024 and 2029.

The market is driven by the increasing adoption of information services for risk management, enabling organizations to mitigate potential threats and make informed decisions. This trend is further fueled by the emergence of Artificial Intelligence (AI) in information management, facilitating advanced data analysis and automation of complex processes. However, the market faces significant challenges, including the growing threat of data misappropriation, theft, and cybersecurity issues. As businesses continue to digitalize their operations, safeguarding sensitive information becomes increasingly critical. Companies must invest in robust security measures and implement strict data governance policies to protect their assets and maintain customer trust.
Navigating these challenges while capitalizing on the opportunities presented by AI and risk management services requires a strategic approach and a deep understanding of the market's dynamics. Companies seeking to succeed in this landscape must stay abreast of emerging trends and adapt to the evolving threat landscape to effectively manage risk and secure their data.

What will be the Size of the Information Services Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping its applications across various sectors. Neural networks, data auditing, data storytelling, data mining, data transformation, data lifecycle management, prescriptive analytics, search engine optimization, business intelligence, metadata management, sentiment analysis, data ethics, text mining, data exploration, and other advanced technologies are seamlessly integrated into business processes. Data usability and information architecture are crucial considerations in today's data-driven landscape. Customer relationship management and natural language processing enable effective communication and analysis of customer interactions. Data security and archival ensure the protection and preservation of valuable information. Web analytics and data visualization provide insights into user behavior and trends.

Predictive analytics and machine learning facilitate data-driven decision making. Big data and cloud computing offer scalable solutions for managing and analyzing vast amounts of data. Data quality, reporting, and retrieval systems are essential for ensuring accurate and timely access to information. Data strategy, integration, and governance are critical for effective data management. The Internet of Things and data management platforms facilitate real-time data collection and analysis. Data discovery, modeling, and enrichment enable the creation of valuable insights from raw data. Computer vision and speech recognition offer new possibilities for data analysis and automation. Data accessibility and data-driven decision making are key drivers of business growth and innovation.

Data ethics and compliance are increasingly important considerations in the market. Ongoing market activities and evolving patterns continue to shape the landscape, with new technologies and applications emerging regularly.

How is this Information Services Industry segmented?

The information services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  News syndicates
  Libraries and archives


End-user

  Automotive
  Healthcare
  Retail
  Manufacturing
  Others


Function Type

  Data Backup and Recovery
  Network Monitoring and Security
  Human Resource
  System Management


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Argentina
    Brazil


  Middle East and Africa

    UAE


  Rest of World (ROW)

By Type Insights

The news syndicates segment is estimated to witness significant growth during the forecast period.

In today's data-driven business landscape, the demand for advanced information services is surging. Deep learning and artificial intelligence are revolutionizing data analysis, enabling predictive insights and automating business processes. Data warehousing and archival ensure the secure storage and accessibility of vast amounts of information. Usability, information architecture, and customer relationship management optimize data utilization, while data visualization and reporting facilitate effective communication. Security, ethics, and co