In April 2024, Google was the most popular search engine in the UK, holding a market share of ***** percent across all devices. Bing had a relatively large market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent.

In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of ***** percent across all devices. That month, Bing had a market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than *** percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, **** percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly **** of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.

In January 2025 Google represented a market of share of ***** percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018. Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of **** percent as of January 2024. Yahoo! had a *** percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

In January 2025, Google had the highest market share by far with **** percent of the desktop search engine market in the UK. Bing and Yahoo! followed, representing a share of **** percent and *** percent each.

In January 2024, Bing held a **** percent share of the search market in the United Kingdom (UK) across all devices. Meanwhile, Google held a much larger share of the UK's online search market.

Bing on the world stage  Google holds a similar share of the global desktop search market as it does in the UK. Outside of the UK, Bing attracts an increasing ***** percent share of the market. Worldwide, Bing regularly attracts more than *** billion unique monthly visitors.

Google and mobile: an unfair advantage?  Bing held just a *** percent of the mobile search market in the UK in June 2021. Despite being significantly lower than their overall share, this was still good enough to give Bing second place in the market, due to Google’s absolute dominance of mobile search in the UK. According to European regulators, however, the means with which Google achieved their dominance is neither fair nor legal.

In 2019, Google was fined *** billion euros for effectively forcing manufacturers of android-based equipment to bundle Chrome and Google search with their devices, in order to access other Google services. As a result of that ruling, users setting up android devices in Europe from the start of 2020 will be able to choose from a list of available default search providers. The available options of the list will vary country to country, based on a bidding process in which rival search engines indicate to Google exactly how much they would be willing to pay per user selecting their company as the default search provider.

Virgin Islands (British) Internet Usage: Search Engine Market Share: Mobile: Qwant data was reported at 0.000 % in 11 May 2025. This stayed constant from the previous number of 0.000 % for 10 May 2025. Virgin Islands (British) Internet Usage: Search Engine Market Share: Mobile: Qwant data is updated daily, averaging 0.000 % from Aug 2023 (Median) to 11 May 2025, with 531 observations. The data reached an all-time high of 3.930 % in 26 Nov 2023 and a record low of 0.000 % in 11 May 2025. Virgin Islands (British) Internet Usage: Search Engine Market Share: Mobile: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.

Market Size statistics on the Search Engines industry in the UK

Virgin Islands (British) Internet Usage: Search Engine Market Share: Desktop: Lilo data was reported at 0.000 % in 04 May 2025. This stayed constant from the previous number of 0.000 % for 03 May 2025. Virgin Islands (British) Internet Usage: Search Engine Market Share: Desktop: Lilo data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 04 May 2025, with 199 observations. The data reached an all-time high of 2.630 % in 25 Jan 2025 and a record low of 0.000 % in 04 May 2025. Virgin Islands (British) Internet Usage: Search Engine Market Share: Desktop: Lilo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data was reported at 0.000 % in 01 Jun 2024. This stayed constant from the previous number of 0.000 % for 31 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 01 Jun 2024, with 18 observations. The data reached an all-time high of 0.490 % in 28 May 2024 and a record low of 0.000 % in 01 Jun 2024. Internet Usage: Search Engine Market Share: All Platforms: Coc Coc data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Virgin Islands (British) – Table VG.SC.IU: Internet Usage: Search Engine Market Share.

In January 2025, Google's mobile search market share in the United Kingdom was 97.55 percent. Despite the search engine remaining with a similar referral share for mobile devices throughout the years, Google's quota on desktop devices in the UK has significantly reduced during the latest analyzed month.

In January 2025, Google represented ***** percent of the UK's mobile search engine market share. Yahoo! ranked second, with **** percent, while all other search hosts also representing less than *** percent each.

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet and a boom in e-commerce has made the industry increasingly innovative. A climb in the proportion of households with internet access has supported revenue growth, while expanding technological integration with daily life has boosted demand for web search. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television expanding the focus on digital marketing as a core strategy. Industry revenue is expected to jump at a compound annual rate of 3.8%, to reach £5.4 billion over the five years through 2025-26. Revenue is forecast to climb by 3.5% in 2025-26. Industry profit has remained high and expanded alongside a surge in search and display advertising, with total UK digital ad spend. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. While continued growth in localised digital marketing and rising overall UK marketing budgets are set to propel industry revenues, Google faces mounting regulatory scrutiny. The Digital Markets, Competition and Consumers Act 2024, with the impending Strategic Market Status designation for Google, is poised to shake up the landscape by curtailing Google’s market power and fostering greater transparency. Search engines will need to innovate to fend off rising competition from social media platforms, which are attracting advertisers through advanced targeting capabilities. Although niche, privacy-centric search engines could capture incremental market share as consumer privacy concerns intensify, the industry’s overwhelming concentration, with Google’s unmatched user base and ad inventory, means transformative change will likely be incremental. Nonetheless, technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 5.9% over the five years through 2030-31, to reach £7.2 billion.

In January 2024, Yahoo! held a market share of *** percent in the United Kingdom, being the third most popular search enginein the country.

Market Size statistics on the Executive Search Recruiters industry in the UK

The size of the Search Engine market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.82% during the forecast period.A search engine is a software system that scrolls down billions of web pages for information on the World Wide Web. It indexes the content and then processes queries to return relevant results. After entering a query in a search engine, its algorithm analyzes the query and fetches relevant pages from its index.They are one of the indispensable tools when it comes to accessing information online.Search engines have very many uses. These include researching, shopping, news, and entertainment. Essentially, they have changed the way people access the internet, providing fast and easy access to information. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Preference for Live Person Interaction. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

The internet has become an essential part of everyday life, with consumers spending hours online and businesses using it to provide and promote services and products. Businesses therefore, spend heavily on digital advertising to reach and engage with consumers, replacing traditional channels like TV and print. Digital ad spending is surging demand for SEO and internet marketing consultants. These consultants advise businesses on enhancing their online presence, generating more online traffic and ultimately boosting sales. Industry revenue is expected to swell at a compound annual rate of 6.9% over the five years through 2024-25 to £22.3 billion, including an anticipated 7.6% hike in 2024-25. Businesses invest in Internet marketing because it's cost-effective, with social media marketing and engaging video content driving online traffic and creating a connection with consumers. The SEO and Internet Marketing industry is resilient despite recent economic challenges, like COVID-19 and the Russia-Ukraine conflict that have hurt business confidence. However, marketing consultants serve businesses in all types of sectors, limiting revenue volatility and allowing for sustained demand even in poor economic climates. A consistently budding number of UK businesses provide consultants with a grander potential client pool. Strong demand and low barriers to setting up an SEO and internet marketing consulting business have drawn a lot of new companies to the market — many of these offer lower fees to attract clients from competitors, constraining industry profit. SEO and internet marketing consulting revenue is forecast to swell at a compound annual rate of 8.5% over the five years through 2029-30 to £33.6 billion. As economic conditions continue to improve in the coming years, businesses will expand their marketing budgets. Businesses will seek to develop their online presence and outcompete rivals in the progressively competitive online marketplace, seeking expert advice on boosting traffic, exposure and conversions. Using artificial intelligence and creating video content will also help prop up the industry's improved performance as smart device usage envelops the UK. However, mounting competition could weigh on revenue and profit, with a fair few businesses taking marketing operations in-house.

In 2025, consumption of lime in the UK amounted to 1.4M tons, approximately mirroring the year before. The value of the lime market in the UK rose slightly to $35M in 2025, picking up by 1.8% against the previous year.

Over the five years through 2024-25, executive search revenue is expected to grow by a compound annual rate of 2.4% to £1.8 billion, though this growth rate is heavily skewed by a drop in revenue thanks to COVID-19. As national emergencies were declared across the globe and countries issued stay at home orders in March 2020, more and more businesses put their hiring plans on pause. Some businesses scaled back hiring plans altogether; opting to keep existing leadership in place to guide them through uncertain times, while others pushed back start-dates, ultimately deferring executive searchers' income. On the positive side, the end of lockdowns meant the revival in CEO and C-suite departures. The aftermath of the pandemic alongside economic headwinds and geopolitical tensions – think Russia's invasion of Ukraine, and more recently, the Palestine-Gaza conflict, prompted company boards and shareholders to reconsider the type of leaders they need. Meanwhile, heavy merger and acquisition, and private equity activity, spurred by low interest rates and mountains of capital to deploy, sparked a wave of corporate restructurings – including at a leadership level. Executive search recruiters have undergone M&A activity themselves to diversify offerings. Executive search activity has calmed since the pandemic period, with revenue expected to increase by 3.1%, and profit reaching 7.3%. Revenue is forecast to grow at a compound annual rate of 3.7% to reach £2.1 billion over the five years through 2029-30. Macro-economic headwinds will calm and M&A activity will continue to drive executive search activity, encouraging firms to invest in new staff and personnel. However, recruitment is increasingly taking place in-house. Expanding HR departments will continue to make competition to attract clients much fiercer. The growing use of technology will help streamline processes and reduce costs, supporting profit margins climbing over the next few years.

In 2025, consumption of vegetables decreased by -5.8% to 8.9M tons, falling for the second consecutive year after two years of growth. The size of the vegetable market in the UK totaled $9.6B in 2025, approximately reflecting the previous year.

In 2025, consumption of fruits was finally on the rise to reach 3.7M tons for the first time since 2017, thus ending a four-year declining trend. The revenue of the fruit market in the UK totaled $4.2B in 2025, leveling off at the previous year.