Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.

United Kingdom Smartphone Market was valued at USD 20.34 Billion in 2024 and is anticipated to grow USD 26.16 Billion by 2030 with a CAGR of 4.28%.

Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost ** percent of the market. As July 2024, the iPhone ** Pro Max was the most popular model in the UK, accounting for almost ** percent of sales.

As of June 2024, iOS had around 45.5 percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly 54 percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

USD 45.19 Billion in 2024; projected USD 70.18 Billion by 2033; CAGR 5.03%.

In July 2024, the total market share of Apple's iOS mobile operating system in the United Kingdom (UK) reached roughly 44 percent, a slight decrease compared to the same month in the previous year. Apple's kingdom With 38 Apple stores In the United Kingdom, Apple remains undisputed in the smartphone and tablet computer markets. Indeed, in 2023, Apple’s iOS accounted for nearly half of both the mobile and tablet operating system market share. Only in the PC market, it is second to its competitor Windows, which recorded a market share of over 67 percent. In addition to iPhones, iPads, and Macs, other electronics consumer goods are part of Apple’s kingdom, such as Apple headphones, smartwatch (Apple Watch), and smart speakers (Apple HomePod). The same can be said about Apple’s AppStore, which offered over 1.64 million apps as of the third quarter of 2022. Smartphones in the UK The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. By 2025, over 60 million UK citizens are forecast to use smartphones. Most consumers seemed to be satisfied with their smartphones brand, and only a small percentage were very likely to purchase a new phone on the next possible occasion. Of course, smartphone manufacturers also come out with new models quite frequently.

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Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and the integrat

United Kingdom (UK) Smartphone’s Market Forecast & Opportunities, 2017 by Applications & by Operating Systems (OS) Market, Key Drivers, Restraints & Market Trends.

Snapshot img

Mobile Phone Market Size 2025-2029

The mobile phone market size is forecast to increase by USD 213.9 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing adoption of smartphones. According to recent data, sales of mobile phones, particularly smartphones, through e-commerce platforms have surged, indicating a strong consumer demand. This trend is expected to continue as more consumers shift towards online shopping for convenience and accessibility. However, the market faces challenges related to security and privacy concerns with smartphone usage. With the increasing amount of personal data being stored and transmitted through mobile devices, there is a growing need for robust security measures to protect against cyber threats. Companies in the market must prioritize addressing these concerns through innovative solutions and transparent communication with consumers to build trust and maintain market competitiveness. Effective strategies for navigating these challenges include investing in advanced security features, implementing data protection policies, and providing clear and concise information to consumers about their privacy practices. By focusing on these key drivers and challenges, companies can capitalize on market opportunities and position themselves for long-term success in the market.

What will be the Size of the Mobile Phone Market during the forecast period?

Request Free SampleThe market continues to evolve at an unprecedented pace, with technological advancements and shifting consumer preferences shaping its dynamics. Optical and digital zoom capabilities enhance photographic experiences, while artificial intelligence (AI) and machine learning algorithms elevate user experience (UX) through personalized recommendations and seamless interactions. Mobile gaming gains traction, fueled by improved graphics and processing power. Fingerprint sensors and biometric authentication offer enhanced security, and image stabilization ensures crisp, clear images. Mobile hardware innovations, such as high refresh rates, push the boundaries of performance. The integration of AI, biometric authentication, and UX design continues to redefine mobile design, as mobile data, network, and advertising industries adapt to meet evolving consumer demands. Camera technology, mobile payments, app development, and streaming services further expand the market's reach, with augmented reality (AR) and virtual reality (VR) applications poised to revolutionize industries. Mobile marketing and wireless charging solutions cater to the growing need for convenience and connectivity. The mobile landscape remains a dynamic and ever-evolving ecosystem, with continuous innovation and adaptation shaping its future.

How is this Mobile Phone Industry segmented?

The mobile phone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineTypeSmartphoneFeature phonePrice-RangeBudgetMid-RangePremiumOperating System AndroidiOSOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.In the dynamic the market, various entities shape consumer behavior and market trends. Social media platforms serve as a powerful tool for mobile marketing, enabling brands to engage with customers and promote their latest offerings. Mobile security remains a top priority, with mobile software providers continuously releasing updates to safeguard against threats. Mobile tariffs vary, offering consumers diverse pricing plans, including pay-as-you-go and monthly subscriptions. Feature phones cater to budget-conscious consumers, while fast charging and long battery life are desirable features for power users. Mobile operating systems, such as Android and iOS, dominate the market, providing a seamless user experience (UX) through mobile design and intuitive mobile apps. Virtual reality (VR) and augmented reality (AR) technologies offer immersive experiences, while optical zoom and digital zoom enhance camera capabilities. Artificial intelligence (AI) and machine learning integrate into mobile hardware, improving functionality and convenience. Biometric authentication, including fingerprint sensors and facial recognition, adds an extra layer of security. Mobile gaming, streaming services, and mobile payments cater to diverse consumer preferences. App development continues to evolve, with mobile advertising and data privacy becoming increasingly important considerations. Mobile service providers offer various plans

USD 1501.55 Million in 2024; projected USD 9119.43 Million by 2033; CAGR 21.94%.

As of September 2025, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

In 2024, the UK mobile phone market decreased by -8% to $9B, falling for the second year in a row after two years of growth. The market value increased at an average annual rate of +1.0% from 2012 to 2024; however, the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. Over the period under review, the market reached the peak level at $10.2B in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

The number of smartphone users in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The global smartphone market size was USD 1.8 billion in 2024 & is projected to grow from USD 1.51 billion in 2025 to USD 1.74 billion by 2033.
Report Scope:

Imagine walking into a coffee shop in 2025. Nearly everyone you see is glued to a small, glowing screen, their faces lit with the familiar hue of their smartphones. From teenagers scrolling through social media to business professionals managing meetings on the go, the smartphone has evolved from a luxury...

Snapshot img

Rugged Smartphone Market Size 2025-2029

The rugged smartphone market size is forecast to increase by USD 299.6 million, at a CAGR of 4.5% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing demand from the defense sector and emerging applications in industries such as construction, healthcare, and field services. This trend is partly due to the convergence of consumer-grade smartphones with ruggedized features, making them more accessible and cost-effective alternatives to traditional rugged devices. However, this market is not without challenges. One major obstacle is the high cost of manufacturing rugged smartphones, which can limit their widespread adoption. Additionally, the durability and reliability of these devices must be consistently maintained to meet the demanding requirements of their users. To capitalize on this market's potential, companies should focus on developing cost-effective rugged smartphones with superior durability and advanced features to cater to the evolving needs of various industries. By addressing these challenges and leveraging the growing demand, businesses can effectively navigate this dynamic market and secure a competitive edge.

What will be the Size of the Rugged Smartphone Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market activities unfolding across various sectors. Facial recognition technology and wireless charging are increasingly integrated into rugged devices, enhancing security and convenience. Rugged cases with IP68 ratings and sapphire glass offer superior water resistance and drop protection. Proximity sensors and battery life optimization ensure efficient use of resources. Storage capacity and mobile accessories cater to the needs of field service management and outdoor recreation applications. Telephoto lenses and push-to-talk (PTT) capabilities expand the functionality of these devices for public safety and construction applications. Augmented reality (AR) and ultra-wide lenses offer new possibilities for industrial inspections and healthcare diagnoses. Biometric security and thermal management systems ensure optimal device performance and data protection. Protective films, screen size, and cellular connectivity cater to the diverse needs of this market. Rugged smartphones are increasingly being adopted for military applications, with features such as mil-std-810h certification, external antennas, and night mode enhancing their utility. The integration of touchscreen technology, ambient light sensors, and virtual reality (VR) capabilities further expands the potential applications of rugged smartphones. Fast charging and extended battery options cater to the demands of users in the field. Rugged smartphones continue to be a crucial tool for industries requiring robust and reliable devices, with ongoing advancements in technology shaping the market's future.

How is this Rugged Smartphone Industry segmented?

The rugged smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeSemi-ruggedFully-ruggedUltra-ruggedEnd-userIndustrialCommercialMilitary and defenseGovernmentGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

By Type Insights

The semi-rugged segment is estimated to witness significant growth during the forecast period.Semi-rugged smartphones represent a category of devices that cater to the demands of professionals in diverse industries, offering a balance between consumer-grade features and rugged durability. These devices are engineered to endure harsh conditions and rough handling, without sacrificing the advanced functionalities of standard smartphones. Semi-rugged smartphones incorporate several enhanced features. For instance, they may include data encryption for heightened security, external antennas for improved connectivity, and image stabilization for superior photography. Military applications benefit from their ruggedness and GPS tracking capabilities, while field service management relies on their durability and touchscreen technology. Semi-rugged smartphones boast IP68 ratings for water resistance and shock resistance, ensuring they can withstand drops and extreme temperatures. They may also feature sapphire glass for unparalleled screen protection and Gorilla Glass for scratch resistance. Facial recognition and fingerprint sensors provide biometric security, while thermal management maintains optimal performance. Additional features include long battery life, extensive storage capacity, wireless charging, and compatibility

The share of 5G phones in the United Kingdom was forecast to continuously increase between 2024 and 2025 by in total *** percentage points. After the ***** consecutive increasing year, the indicator is estimated to reach ***** percent and therefore a new peak in 2025. Notably, the share of 5G phones was continuously increasing over the past years.Find more key insights for the indicator in countries like revenue concerning the sub-segment 'pc monitors & projectors' of the consumer electronics market in Italy and the average price per unit (PPU) concerning the sub-segment 'stereo speakers' of the consumer electronics market in the Philippines.The Statista Market Insights cover a broad range of additional markets.

The statistic presents the smartphone market share held by leading mobile operating systems (OS) in the United Kingdom (UK) in 2015. In *********, the leading mobile operating system on smartphones was Android, the mobile operating system offered by Google. Android had a smartphone market share of **** percent.

Snapshot img

Refurbished Smartphone Market Size 2025-2029

The refurbished smartphone market size is forecast to increase by USD 65.06 billion, at a CAGR of 14.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 47% growth during the forecast period.
By the OS - Android segment was valued at USD 26.43 billion in 2023
By the Price Range - Low-priced segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 218.28 billion
Market Future Opportunities: USD 65.06 billion 
CAGR : 14.2%
APAC: Largest market in 2023

Market Summary

The market is witnessing significant traction as businesses and consumers increasingly recognize the economic and environmental benefits of reusing technology. According to a recent study, the market is projected to reach a value of USD 69.2 billion by 2027, growing at a steady pace. This expansion is driven by the easy availability of refurbished smartphones on various online and e-commerce platforms, which cater to the increasing demand for affordable yet functional devices. Moreover, the refurbishing process ensures that these devices are restored to their original performance levels, providing an attractive alternative to buying new smartphones.
This trend is particularly noticeable in industries such as education, healthcare, and non-profit organizations, where budget constraints are a significant factor. As the circular economy gains momentum in the electronics industry, the market is poised to continue its growth trajectory, offering a sustainable and cost-effective solution for businesses and individuals alike.

What will be the Size of the Refurbished Smartphone Market during the forecast period?

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Refurbished smartphones represent a significant segment of the mobile device market, with an estimated 15% of all smartphones in use being refurbished. This trend is expected to continue, as the refurbished market is projected to grow by 10% annually. The refurbishment process involves various stages, including re-manufacturing processes, screen repair techniques, and hardware diagnostics tools. These techniques enable the restoration of devices to a high standard, ensuring they meet customer warranty programs and maintain a resale value. The environmental impact reduction is a crucial aspect of refurbishment, as it contributes to e-waste recycling programs and extends product lifecycles.
For instance, refurbishing a single device saves the energy equivalent of charging a laptop for over 30 hours. Comparing the refurbished and new device markets, refurbished devices accounted for approximately 3% of total sales in 2020, while new devices accounted for 97%. However, the refurbished market is expected to gain market share, as it offers significant cost savings and environmental benefits. Moreover, refurbishment facilities employ various strategies to optimize operational efficiency metrics, such as component refurbishment, quality control procedures, and logistics optimization. These strategies contribute to the extended device lifespan and the adoption of circular economy principles.
In summary, the market is a growing and dynamic sector, offering significant benefits to businesses and consumers alike. Its continuous evolution is driven by operational efficiency improvements, cost savings, and environmental sustainability.

How is this Refurbished Smartphone Industry segmented?

The refurbished smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

OS

  Android
  iOS


Price Range

  Low-priced
  Medium-priced
  Premium


Distribution Channel

  Online
  Offline


Brand

  Apple
  Samsung
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By OS Insights

The android segment is estimated to witness significant growth during the forecast period.

The market is experiencing substantial growth, with the reconditioned Android operating system leading the charge. In 2024, the Android OS segment expanded in numerous countries, including the US, China, India, the UK, and Indonesia, accounting for a significant market share. While numerous suppliers offer Android OS, major players like Samsung Electronics Co. Ltd. utilize their proprietary systems, such as Tizen OS, on their devices. Circular economy principles are a significant factor fueling this market expansion. Re-manufacturing processes involve screen repair techniques, hardware d

USD 174.15 Million in 2024; projected USD 1316.34 Million by 2033; CAGR 25.33%.