The UK Snack Bar Market is segmented by Confectionery Variant (Cereal Bar, Fruit & Nut Bar, Protein Bar) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

Snack Bar Market size was valued at USD 26.47 Billion in 2024 and is projected to reach USD 44.20 Billion by 2031, growing at a CAGR of 6.62% during the forecast period 2024-2031.

Key drivers for the snack bar market include the rising demand for convenient, on-the-go nutrition, spurred by busy lifestyles and an increasing focus on health. Consumers are leaning toward healthier snacking options, favoring snack bars with high protein, fiber, and natural ingredients over traditional snacks. This shift is particularly strong among millennials and Gen Z, who value clean labels and sustainably sourced ingredients.

The growth of fitness and wellness trends, coupled with increasing awareness of weight management, also propels the market. Additionally, innovations in flavor, texture, and specialized formulations (e.g., gluten-free, keto, and plant-based) are expanding the consumer base. The convenience of snack bars, combined with effective marketing and easy availability through retail and e-commerce, is further accelerating demand.

In 2017, Kellogg’s held the largest market share among snack bar brands in the United Kingdom. During the previous year, Kellogg’s market share was even larger than it is currently (16.1 percent) and amounted to 17.2 percent. Nakd Bar and Nature Valley had the second and third largest market share, respectively.

Producers

Nakd Bar is a product of a UK based company, while the other two leading snack bar brands are from the US. Nature Valley is a brand of granola bars of General Mills. The U.S. company from Minneapolis is the second largest seller of nutritional bars in its home country. Eat Natural, also a UK company and fourth largest snack brand in the UK, has seen its turnover jump up by roughly six million pounds in 2017 and has now been growing for ten years.

Energy bars in Europe

France, Belgium, Germany and Portugal have all seen an increase in the retail sales value of fortified or functional Energy bars for the last four years and the category are still expected to grow in all of these countries in 2019.

The Europe Snack Bar Market is segmented by Confectionery Variant (Cereal Bar, Fruit & Nut Bar, Protein Bar), by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, United Kingdom). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

This statistic shows the market share of health and wellness snack bar brands in the United Kingdom (UK) from 2010 to 2015. The Nature Valley snack bar brand has the largest share of the health and wellness snack bar market at 16.1 percent in 2015, followed by Kellog's Special K at 10.9 percent. For data regarding leading claims on new product launches of snack bars, please see the following.

This statistic shows the market share of snack bars by brand in the United Kingdom (UK) in 2012, based on retail value sales. Kellogg's Rice Krispies had the highest value share of snack bars in that UK that year accounting for a 9.9 percent share of sales value. Other popular brands owned by Kellogg Co. in the list include Kelloggs's Nutri-Grain and Kellogg's Special Kay.

Significant fluctuations are estimated for all segments over the forecast period for the online revenue share. Only for the segment Online, a significant increase can be observed over the forecast period. Here, the online revenue share exhibits a difference of 3.91 percent between 2021 and 2029. Find further statistics on other topics such as a comparison of the average volume per capita in Europe and a comparison of the online revenue share in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

This statistic shows the sales value of fortified and functional energy and nutrition bars in the United Kingdom (UK) from 2010 forecast to 2020. The sales value of fortified and functional snack bars is expected to increase by over fourfold in the period under consideration from only 18.6 million US dollars in 2010 to 85.8 million US dollars by 2020. Fortified and functional snack bars have the second largest compound annual growth rate of health and wellness snack bars with naturally healthy fruit bars the leading product category.

This statistic shows the leading claims on new cereal, energy and snack bar products launched in the United Kingdom between July 2011 to July 2013. During this time there were 179 new snack bar products launched onto the UK market that were labelled as vegetarian.

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Protein Bar Market Size 2025-2029

The protein bar market size is forecast to increase by USD 2.24 billion at a CAGR of 8.2% between 2024 and 2029.

The market is experiencing significant growth due to the increasing demand for sports nutrition and convenience food. With the rise in health consciousness and active lifestyles, consumers are turning to protein bars as a convenient and nutritious snack. Additionally, the sales of energy bars through online retailing have risen, making them easily accessible to a wider audience.
However, the market also faces challenges such as the easy availability of substitutes, including fresh fruits and nuts, which may limit the market growth. Despite these challenges, the market is expected to continue its upward trajectory, driven by consumer preferences for convenient, nutritious, and high-protein snack options.

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The market caters to health-conscious consumers seeking convenient, ready-to-eat solutions for their nutritional needs. These nutritional bars, often fortified with whey or milk protein, have gained popularity among athletes and individuals focusing on muscular growth, energy boosts, and weight management. With a high nutritional value, they provide essential proteins, healthy fats, and fiber, while keeping sugar content in check.



Fitness trends have driven growth in this market, with an increasing number of fitness clubs promoting protein intake as part of a balanced diet. Consumers are increasingly turning to protein bars for their on-the-go convenience, with the usage of smartphones and grocery delivery services facilitating easy access. Brand loyalty is strong, with preferences leaning towards bars made with whole grain oats, vegetable oil, dry fruits, almonds, raisins, and cranberries, as opposed to those high in added sugars. Calories, carbs, and sugar content remain key considerations for consumers in their purchasing decisions.

How is this Protein Bar Industry segmented and which is the largest segment?

The protein bar industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Medium protein bar
  Low protein bar
  High protein bar


Distribution Channel

  Supermarkets and hypermarkets
  Convenience stores
  Drug stores
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Product Type Insights

The medium protein bar segment is estimated to witness significant growth during the forecast period.

Protein bars, a popular ready-to-eat food item, cater to the nutritional needs of fitness enthusiasts and athletes. These bars, containing 16-25 grams of protein, are classified as medium protein bars. With a low carbohydrate count and high protein content, they are suitable for individuals engaging in intense workouts for over two hours or following weight management programs. The market attracts consumers who prioritize health and fitness, including professional athletes and those consciously pursuing an active lifestyle. The bars' appeal lies in their ability to provide energy naturally while maintaining a balance between protein intake and caloric consumption. Ingredient composition, taste, and source of quick energy are essential factors influencing consumer preferences.

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The medium protein bar segment was valued at USD 1.65 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is anticipated to lead the global market due to the growing preference for ready-to-eat, high-nutritional foods among consumers. The health-conscious population in this region, including athletes and gym goers, seeks protein bars for energy boosts, muscular growth, and weight management. Key players in the market are responding to this trend by expanding their product offerings. For instance, they are introducing new flavors and varieties, such as those based on whey protein, milk protein, and plant-based proteins.

Additionally, there is a rising demand for organic and sugar-free protein bars among health-conscious consumers, including vegetarians and membe

The UK Confectionery Market is segmented by Confections (Chocolate, Gums, Snack Bar, Sugar Confectionery) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

This statistic shows the top new flavours of new cereal, energy and snack bar products launched in the United Kingdom from July 2011 to July 2013. During this time there were 23 new chocolate flavoured snack bar products launched onto the UK market.

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Healthy Snack Market Size 2025-2029

The healthy snack market size is forecast to increase by USD 27 million at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth due to several factors. Firstly, the rise in disposable income and lifestyle changes have led consumers to seek more convenient and nutritious options between meals. Secondly, evolving taste preferences have shifted towards healthier alternatives, as people become more conscious of their dietary needs. This trend is further fueled by the growing inclination toward plant-based and gluten-free snacks. As a result, the market for healthy snacks is expected to continue its upward trajectory, providing ample opportunities for businesses to innovate and cater to this health-conscious demographic. Easy consumption formats, including meat snacks and dried fruit snacks, have also gained traction in the market.

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The market has witnessed significant consumer interest in recent years due to the increasing awareness of lifestyle-related ailments and the importance of maintaining a healthy lifestyle. Companies have responded to this trend by offering a diverse range of healthy food products. These snacks are often made from raw materials like nuts and seeds, which provide quick and affordable ways to meet daily nutritional needs.
Processing, preservation advancements, and novel packaging techniques have played a crucial role in the growth of the snacks industry. E-commerce platforms have also facilitated the easy availability of these products, making it convenient for consumers to access healthy snack options.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Supermarkets and hypermarkets
  Convenience stores
  Online


Product

  Savory
  Bakery
  Fruit
  Dairy
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Distribution Channel Insights

The supermarkets and hypermarkets segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to preservation advancements and innovative packaging techniques. The snacks industry caters to the demands of the formal workforce and hectic lifestyles, offering ready-to-eat food through various distribution network channels. Grocery store sales of nutrient-enriched products have risen due to the overall health focus, including immunity, on-the-go nutrition, and innovation in snacking. E-commerce platforms enable panic buying and convenience for consumers seeking instant satiety during stressful days. Functional foods, with functional ingredients like micronutrients, proteins, fiber, and organic, plant-based, and clean-label products, are increasingly popular for weight management and chronic disease prevention. Promotions and the rising popularity of convenience foods contribute to the market's growth.

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The supermarkets and hypermarkets segment was valued at USD 29.80 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 43% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American snacks industry is experiencing significant growth in the healthy snack sector, driven by preservation advancements and novel packaging techniques. The distribution network channels, including supermarkets, hypermarkets, convenience stores, and e-commerce platforms, are key contributors to this expansion. The increasing number of online users and the convenience they offer have boosted sales. The millennial population's rising demand for on-the-go nutrition, a formal workforce, and hectic lifestyles have fueled this trend. Healthy snacks, such as ready-to-eat fruit, savory, bakery, and dairy products, are popular choices. E-commerce platforms have gained traction due to panic buying and the need for hygiene during the ongoing health crisis.

Furthermore, nutrient-enriched products, functional ingredients, micronutrients, proteins, fiber, and organic, plant-based, clean-label products cater to overall health, immunity, and weight manage

Energy Bar Market size was valued at USD 721.69 Million in 2024 and is projected to reach USD 1131.31 Million by 2031, growing at a CAGR of 5.78% during the forecast period 2024-2031.

Global Energy Bar Market Drivers

Busy Lifestyles and On-the-Go Consumption: The increasing pace of modern life has led to a surge in demand for convenient and nutritious snack options.
Health and Wellness Focus: Growing consumer awareness of health and wellness has fueled the demand for energy bars as a quick and convenient way to boost energy levels.
Rising Demand for Protein-Rich Foods: The popularity of protein-rich diets has driven the development of protein-packed energy bars.

Global Energy Bar Market Restraints

High Sugar Content: Concerns over high sugar levels in many energy bars can deter health-conscious consumers.
Presence of Artificial Ingredients: The use of artificial sweeteners, flavors, and preservatives can negatively impact the product’s image.
Economic Downturns: Economic recessions can lead to reduced spending on discretionary items like energy bars.

The global vegan protein bars market is expected to reach a market valuation of US$ 757.5 million by the year 2023, rising at a CAGR of 18% from 2023 to 2033 to reach a valuation of US$ 3,965.7 million. Increasing vegan consumption has led to an increase in the availability and variety of vegan protein bars.

Attribute	Details
Vegan Protein Bars Market Size (2023)	US$ 757.5 million
Vegan Protein Bars Market Projected Size (2033)	US$ 3,965.7 million
Value CAGR (2023 to 2033)	18%

Scope of the Report

Attribute	Details
Market Size Value in 2023	US$ 757.5 million
Market Forecast Value in 2033	US$ 3,965.7 million
Global Growth Rate	18% CAGR
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ billion for Value
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia & Pacific East Asia Middle East & Africa
Key Countries Covered	United States Canada Brazil Mexico Germany United Kingdom France Spain Italy Russia Poland Czech Republic Romania China Japan South Korea India Bangladesh Australia New Zealand GCC countries South Africa Israel
Kay Segments Covered	Nature Ingredients Flavor Distribution Channel Region
Key Companies Profiles	BHU Foods Gomacro PROBAR LLC Garden of Life Health Warrior NuGo Nutrition Raw Rev Risebar Manitoba Harvest Aloha Orgain No Cow
Customization & Pricing	Available upon Request

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Sweet Snacks Market Size 2024-2028

The sweet snacks market size is forecast to increase by USD 82.4 billion at a CAGR of 5.21% between 2023 and 2028. The market is experiencing significant growth due to several key factors. First, the increasing disposable income of consumers is leading to a rise in demand for indulgent treats, such as chocolate flakes and sugar-free options. Additionally, the preference for healthier alternatives is driving the popularity of conventional snacks, like Protein snack bars, among consumers. Furthermore, online retail channels are gaining traction, making it easier for consumers, including diabetic patients, to access a wide range of snack options from the convenience of their homes. The market is also witnessing a trend towards innovative flavors and the introduction of organic chocolates and sugar-free products. However, stringent government regulations related to food products pose a challenge to market growth. Overall, the market is expected to continue its expansion, offering numerous opportunities for businesses.

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One of the primary drivers is the increasing preference for convenient and on-the-go food options among consumers. This trend is particularly prominent among the younger demographic, who lead busy lifestyles and seek out snacks that can be easily consumed throughout the day. Another factor fueling the growth of the market is the rising awareness of health and wellness. Consumers are increasingly seeking out snacks made with natural ingredients, free from artificial additives and preservatives. Organic snacks, including dried fruits, nuts, Seeds, and dark chocolate, have gained popularity as a result. Obesity remains a concern in North America, leading consumers to seek out snacks with fewer calories and carbohydrates. As a result, there is a growing demand for protein snack bars and other low-sugar options. Flavors are also playing a role in driving sales, with consumers seeking out unique and exotic flavors to add variety to their snacking routine.

In terms of distribution channels, convenience stores and online platforms are leading the way in the market. Convenience stores offer consumers the ability to purchase snacks on the go, while online distribution channels provide consumers with a wider selection of options and the convenience of home delivery. Raw materials used in the production of sweet snacks, such as fresh fruits, frozen fruits, and dried fruits, are also impacting market trends. For example, the use of fresh fruits in smoothies and other snacks is on the rise, as consumers seek out more natural and healthful options. Similarly, the use of coconut and dates as ingredients in sweet snacks is becoming increasingly popular due to their nutritional benefits and unique flavors. In conclusion, the market in North America is being shaped by various trends, including the preference for convenience, health and wellness, and unique flavors. Distributors and manufacturers that can meet these evolving consumer demands are well-positioned to succeed in this growing market. By offering a wide selection of natural, low-sugar, and flavorful snack options, they can cater to the diverse needs and preferences of consumers.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Cakes
  Cookies
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China


  Europe

    Germany
    UK


  North America

    US


  Middle East and Africa



  South America

By Product Insights

The cakes segment is estimated to witness significant growth during the forecast period. The snack market in the United States features a diverse range of offerings, with potato crisps being a popular choice among consumers. Brands like All Dressed offer a variety of flavors, catering to both traditional and health-conscious preferences. The demand for snacks made with natural ingredients and organic certifications is on the rise, as consumers increasingly prioritize gut health and high protein intake.

Key factors driving the potato crisps segment include the growing trend toward clean labeling and the convenience of portable, ready-to-eat snacks. The increasing number of specialized snack manufacturers and online retailers further expands the availability and accessibility of these products for consumers.

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The cakes segment accounted for USD 119.00 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 39% to the growth of the global

In 2023, the sales value of hard candy in the UK was approximately 73 million British pounds. This was an increase of over 23 percent compared to the previous year.

British caramel chocolate bars are a beloved confectionery item in the United Kingdom. Made with creamy caramel filling and smooth milk chocolate, these bars offer a delightful combination of flavors. They are enjoyed by people of all ages and can be found in various shapes and sizes. Whether eaten as a standalone snack or used in baking recipes, British caramel chocolate bars are a true delight for chocolate lovers.

In 2023, the sales value of chocolate cookies increased to over 1.12 billion British pounds. This represented an increase of one percent compared to the previous year's value.

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Breakfast Food Market Size 2025-2029

The breakfast food market size is forecast to increase by USD 108.7 billion, at a CAGR of 4.3% between 2024 and 2029.

The market is witnessing significant growth due to several key factors. One of the major trends driving market growth is the frequent launch of new breakfast products like breakfast cereals, which caters to consumers' evolving preferences and dietary needs. Another trend gaining traction is the increasing popularity of plant-based protein products, as more consumers opt for sustainable and ethical food choices. Additionally, fluctuations in food prices can impact the market dynamics, presenting both opportunities and challenges for players. Overall, the market is expected to continue its growth trajectory, offering ample opportunities for businesses that can innovate and cater to the changing consumer landscape.

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The market is a significant sector within the global food industry, catering to consumers' morning nutritional needs. Market dynamics are influenced by various factors, including health consciousness and dietary trends. Fitness enthusiasts prioritize nutrient-dense options, leading to increased demand for plant-based breakfast foods. Simultaneously, there is a growing concern over obesity, diabetes, cholesterol, and high blood pressure, driving interest in fiber-rich alternatives to traditional breakfast items like cereals, bread, and pastries.
Convenience remains a crucial factor in breakfast food consumption, with convenience stores and departmental stores capitalizing on this trend by expanding their offerings. Dairy products, such as milk and yogurt, continue to be popular choices, while eggs, porridge, waffles, pancakes, sausages, and spicy chicken noodles also maintain a strong presence In the market. Overall, the market is dynamic, influenced by health trends, convenience, and consumer preferences.
The breakfast food market continues to grow with increasing demand for nutritious breakfast snacks and ready-to-eat breakfast options. Consumers are opting for cereal products, granola bars, and instant oatmeal as convenient choices. Healthy breakfast options like breakfast smoothies, protein pancakes, and yogurt parfaits are gaining popularity. Gluten-free breakfast and organic breakfast food appeal to health-conscious buyers, while breakfast sandwiches, breakfast burritos, and breakfast bowls offer satisfying meals. Dairy-free breakfast and plant-based breakfast alternatives are expanding, alongside frozen breakfast meals, breakfast muffins, breakfast pastries, and traditional breakfast foods.

How is this Breakfast Food Industry segmented and which is the largest segment?

The breakfast food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Bakery products
  Ready meals
  Cereals
  Snack bars
  Others


Product

  RTE
  RTC


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

    Brazil

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The offline distribution channel accounted for a significant market share In the global breakfast food industry in 2024. Supermarkets, convenience stores, and local grocery stores are popular channels for purchasing breakfast items due to their accessibility and convenience. Consumers prefer these channels over online stores, as they can physically inspect the products before buying. This trust and ease of access can lead to increased sales and popularity of breakfast foods. Retail collaborations and promotional offers are also strategies employed by market players to boost product visibility and sales in offline channels.

Consumers' health awareness and dietary preferences, including those seeking plant-based, fiber-rich, protein-packed, and low-calorie options, influence breakfast food choices. Breakfast items such as oats, muesli, wheat, corn, cereals, bread, eggs, porridge, waffles, pancakes, sausages, and various flavorful alternatives like spicy chicken noodles and spicy sirloin burgers cater to diverse tastes. Nutrient-dense breakfast foods support metabolism, energy levels, and overall health, making them essential for individuals with obesity, diabetes, high cholesterol, and high blood pressure.

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The offline segment was valued at USD 301.60 billion in 2019 and showed a g